Who Is Sun Tzu Quotes

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who wishes to fight must first count the cost
Sun Tzu (The Art of War)
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
Sun Tzu (The Art of War)
Thus we may know that there are five essentials for victory: 1 He will win who knows when to fight and when not to fight. 2 He will win who knows how to handle both superior and inferior forces. 3 He will win whose army is animated by the same spirit throughout all its ranks. 4 He will win who, prepared himself, waits to take the enemy unprepared. 5 He will win who has military capacity and is not interfered with by the sovereign.
Sun Tzu (The Art of War)
He who is prudent and lies in wait for an enemy who is not, will be victorious.
Sun Tzu (The Art of War)
He will win who knows when to fight and when not to fight
Sun Tzu
He will win who, prepared himself, waits to take the enemy unprepared.
Sun Tzu (The Art of War)
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
Sun Tzu
who does not know the evils of war cannot appreciate its benefits
Sun Tzu (The Art of War)
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
Sun Tzu (The Art of War)
He who advances without seeking fame, Who retreats without escaping blame, He whose one aim is to protect his people and serve his lord, The man is a jewel of the Realm
Sun Tzu (The Art of War)
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
Sun Tzu (The Art of War)
If those who are sent to draw water begin by drinking themselves, the army is suffering from thirst. [One may know the condition of a whole army from the behavior of a single man.]
Sun Tzu (The Art of War)
It is the unemotional, reserved, calm, detached warrior who wins, not the hothead seeking vengeance and not the ambitious seeker of fortune.
Sun Tzu (The Art of War)
Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise;  for the result is waste of time and   general stagnation.
Sun Tzu (The Art of War)
The general who does not advance to seek glory, or does not withdraw to avoid punishment, but cares for only the people's security and promotes the people's interests, is the nation's treasure.
Sun Tzu (The Art of War)
It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on.
Sun Tzu
He who relies solely on warlike measures shall be exterminated; he who relies solely on peaceful measures shall perish.
Sun Tzu (The Art of War)
He will win who knows how to handle both superior and inferior forces.
Sun Tzu
Thus it is that in war the victorious strategist only seeks battle after the victory is won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun Tzu (The Art of War)
Those who are skilled in combat do not become angered, those who are skilled at winning do not become afraid. Thus the wise win before they fight, while the ignorant fight to win.
Sun Tzu (The Art of War: Complete Texts and Commentaries)
Hence a commander who advances without any thought of winning personal fame and withdraws in spite of certain punishment, whose only concern is to protect his people and promote the interests of his ruler, is the nation's treasure. Because he fusses over his men as if they were infants, they will accompany him into the deepest valleys; because he fusses over his men as if they were his own beloved sons, they will die by his side. If he is generous with them and yet they do not do as he tells them, if he loves them and yet they do not obey his commands, if he is so undisciplined with them that he cannot bring them into proper order, they will be like spoiled children who can be put to no good use at all.
Sun Tzu (The Art of War)
The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations.
Sun Tzu (The Art of War)
He who only sees the obvious, wins his battles with difficulty; he who looks below the surface of things, wins with ease
Sun Tzu (The Art of War)
15. Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun Tzu (The Art of War (Illustrated))
to Alexander the Great, who wept when there were no more worlds to conquer...
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory.
Sun Tzu (The Art of War)
He who wishes to fight must first count the cost,
Sun Tzu (The Art of War)
It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on.
Sun Tzu (The Art of War)
Weapons are inauspicious instruments, not the tools of the enlightened. When there is no choice but to use them, it is best to be calm and free from greed, and not celebrate victory. Those who celebrate victory are bloodthirsty, and the bloodthirsty cannot have their way with the world.
Sun Tzu (The Art of War: Complete Texts and Commentaries)
When two sides who consider each other enemies converge in armed struggle, for the moment they are no longer enemies. They are fellow human beings who face the same two choices that their ancestors did for centuries before them: to destroy each other or to prosper together.
Thomas Cuong Huynh (The Art of War—Spirituality for Conflict: Annotated & Explained)
four men who do not know each other will hesitate to confront a lion. But once they know each other and feel they can trust each other they will do so without fear.
Martin van Creveld (A History of Strategy: From Sun Tzu to William S. Lind)
he who knows when he can fight and when he cannot , will be victorious .
Sun Tzu
Those who win every battle are not really skillful—those who render others’ armies helpless without fighting are the best of all.
Sun Tzu (The Art of War)
Those who are able to adapt and change in accord with the enemy and achieve victory are called divine.
Sun Tzu (The Art of War)
Do not pursue an enemy who simulates flight; do not attack soldiers whose temper is keen.
Sun Tzu (The Art of War)
He will win who has military capacity and is not interfered with by the sovereign.
Sun Tzu (The Art of War)
Simulated disorder postulates perfect discipline, simulated fear postulates courage; simulated weakness postulates strength. Hiding order beneath the cloak of disorder is simply a question of subdivision; concealing courage under a show of timidity presupposes a fund of latent energy; masking strength with weakness is to be effected by tactical dispositions. Thus one who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act. He sacrifices something, that the enemy may snatch at it.
Sun Tzu (The Art Of War)
There is no instance of a country having benefited from prolonged warfare. 7. It is only one who is thoroughly acquainted with the evils of war can thoroughly understand the profitable way of carrying it on.
Sun Tzu (The Art of War)
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom. Regard your soldiers as your children, and they will follow you into the deepest valleys; look upon them as your own beloved sons, and they will stand by you even unto death.
Sun Tzu (The Art of War)
To lift an autumn hair is no sign of great strength; to see the sun and moon is no sign of sharp sight; to hear the noise of thunder is no sign of a quick ear. What the ancients called a clever fighter is one who not only wins, but excels in winning with ease. Hence his victories bring him neither reputation for wisdom nor credit for courage.
Sun Tzu (The Art of War)
He who does not know the evils of war cannot appreciate its benefits,
Sun Tzu (The Art of War)
He who knows when he can fight and when he cannot, will be victorious.
Sun Tzu (The Art of War Plus The Ancient Chinese Revealed)
7. It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on.
Sun Tzu (The Art of War (Annotated, Illustrated))
He will win who knows when to fight and when not to fight. (2)
Sun Tzu (The Art of War)
The general who wins a battle makes many calculations in his temple before the battle is fought. The general who loses a battle makes but few calculations beforehand.
Sun Tzu (The Art of War)
Victory is reserved for those who are willing to pay its price.
Sun Tzu
Invincible is the soldier who hath his desire and returneth homewards.” A
Sun Tzu (The Art of War)
One who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act. He sacrifices something, that the enemy may snatch at it.
Sun Tzu (The Art of War)
Military weapons are the means used by the Sage to punish violence and cruelty, to give peace to troublous times, to remove difficulties and dangers, and to succor those who are in peril. Every
Sun Tzu (The Art of War)
So morning energy is keen, midday energy slumps, evening energy recedes—therefore those skilled in use of arms avoid the keen energy and strike the slumping and receding. These are those who master energy.
Sun Tzu (The Art of War: Complete Texts and Commentaries)
We don’t know who she is. We don’t know where she’s from. Do you even know what kind of help she meant?” “No,” I confess. “But opportunities multiply as they are seized.” “Don’t quote Sun Tzu at me like it was your idea.
Pierce Brown (Iron Gold (Red Rising Saga, #4))
A general who advances without thought of personal glory, and retreats without a care for disgrace, who thinks only of protecting the people and benefiting his ruler - such a man is a treasure beyond price to his country.
Sun Tzu (The Art of War)
What the ancients called a skilful fighter is one who not only wins but wins with ease...He wins by making no mistakes. Making no mistakes means having already established the certainty of victory; conquering an enemy who is already defeated.
Sun Tzu (The Art of War)
Hence it is only the enlightened ruler and the wise general who will use the highest intelligence of the army for purposes of spying and thereby they achieve great results. Spies are a most important element in water, because on them depends an army’s ability to move.
Sun Tzu (The Art of War)
The only people who are largely immune to such attacks are those who remain so far beneath the radar they attract little attention.
Catherine Huang (The Art of War for Women: Sun Tzu's Ancient Strategies and Wisdom for Winning at Work)
He will win who knows when to fight and when not to fight.
Sun Tzu
He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain
Sun Tzu
The general who is skilled in defense hides in the most secret recesses of the earth; he who is skilled in attack flashes forth from the topmost heights of heaven.
Sun Tzu
If pacific negotiations are in progress, warlike preparations should have been made beforehand.” He rebuked and shamed the Marquis of Ch`i, who cowered under him and dared not proceed to violence. How can it be said that these two great Sages had no knowledge of military matters?
Sun Tzu (The Art of War)
6.    There is no instance of a country having benefited from prolonged warfare. 7.    It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on. [That is, with rapidity. Only one who knows the disastrous effects of a long war can realize the supreme importance of rapidity in bringing it to a close. Only
Sun Tzu (The Art of War)
The book was The Art of War by Sun Tzu. Percy had never heard of it, but he could guess who sent it. The letter read: Good job, kid. A real man’s best weapon is his mind. This was your mom’s favorite book. Give it a read. P.S.—I hope your friend Percy has learned some respect for me. “Wow.” Percy handed back the book. “Maybe Mars is different than Ares. I don’t think Ares can read.
Rick Riordan (The Son of Neptune (The Heroes of Olympus, #2))
Boyd, borrowing from Sun Tzu, said the best commander is the one who wins while avoiding battle. The intent is to shatter cohesion, produce paralysis, and bring about collapse of the adversary by generating confusion, disorder, panic, and chaos. Boyd said war is organic and compared his technique to clipping the nerves, muscles, and tendons of an enemy, thus reducing him to jelly. As Boyd
Robert Coram (Boyd: The Fighter Pilot Who Changed the Art of War)
At the critical moment, the leader of an army acts like one who has climbed up a height and then kicks away the ladder behind him. He carries his men deep into hostile territory before he shows his hand.
Sun Tzu (The Art of War)
There are those who treat every human interaction as a military engagement that could escalate into a potential battle leading to a nice, satisfying conflict that’s part of a war. There is a name for such people. They’re called assholes.
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
Now the general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.
Sun Tzu (The Art of War)
Every animal with blood in its veins and horns on its head will fight when it is attacked. How much more so will man, who carries in his breast the faculties of love and hatred, joy and anger! When he is pleased, a feeling of affection springs up within him; when angry, his poisoned sting is brought into play. That is the natural law which governs his being. . .
Sun Tzu (The Art of War)
Momentum in engaging with stakeholders arises from nothing more than the expected and the surprising, yet combining them form more ways than can ever be known. Each brings on the other, like an infinite cycle. Who can exhaust all possibilities?
Sun Tzu
The general is the protector of the state. If this protection is all-embracing, the state will surely be strong; if defective, the state will certainly be weak. A sovereign who obtains the right person prospers. One who fails to do so will be ruined.
Sun Tzu (The Art of War)
The Empty Boat He who rules men lives in confusion; He who is ruled by men lives in sorrow. Yao therefore desired Neither to influence others Nor to be influenced by them. The way to get clear of confusion And free of sorrow Is to live with Tao In the land of the great Void. If a man is crossing a river And an empty boat collides with his own skiff, Even though he be a bad-tempered man He will not become very angry. But if he sees a man in the boat, He will shout at him to steer clear. If the shout is not heard, he will shout again, And yet again, and begin cursing. And all because there is somebody in the boat. Yet if the boat were empty. He would not be shouting, and not angry. If you can empty your own boat Crossing the river of the world, No one will oppose you, No one will seek to harm you. The straight tree is the first to be cut down, The spring of clear water is the first to be drained dry. If you wish to improve your wisdom And shame the ignorant, To cultivate your character And outshine others; A light will shine around you As if you had swallowed the sun and the moon: You will not avoid calamity. A wise man has said: "He who is content with himself Has done a worthless work. Achievement is the beginning of failure. Fame is beginning of disgrace." Who can free himself from achievement And from fame, descend and be lost Amid the masses of men? He will flow like Tao, unseen, He will go about like Life itself With no name and no home. Simple is he, without distinction. To all appearances he is a fool. His steps leave no trace. He has no power. He achieves nothing, has no reputation. Since he judges no one No one judges him. Such is the perfect man: His boat is empty.
Thomas Merton (The Way of Chuang Tzu (Shambhala Library))
By METHOD AND DISCIPLINE are to be understood the marshaling of the army in its proper subdivisions, the graduations of rank among the officers, the maintenance of roads by which supplies may reach the army, and the control of military expenditure. 11.  These five heads should be familiar to every general: he who knows them will be victorious; he who knows them not will fail.
Sun Tzu (The Art of War)
(1) He will win who knows when to fight and when not to fight. (2) He will win who knows how to handle both superior and inferior forces. (3) He will win whose army is animated by the same spirit throughout all its ranks. (4) He will win who, prepared himself, waits to take the enemy unprepared. (5) He will win who has military capacity and is not interfered with by the sovereign. 18. Hence the saying: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
Sun Tzu (The Art of War)
Your enemy is presenting you with new options and challenges every day. If you respond in a wholly expected way each time, you will become predictable, and a predictable enemy is much easier to defeat than one who treats his adversaries to a surprise on a regular basis.
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
Those who were called skillful leaders of old knew how to drive a wedge between the enemy's front and rear; [More literally, "cause the front and rear to lose touch with each other."] to prevent co-operation between his large and small divisions; to hinder the good troops from rescuing the bad, the officers from rallying their men. 16. When the enemy's men were united, they managed to keep them in disorder.
Sun Tzu (The Art of War)
10.  In battle, there are not more than two methods of attack—the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers. 11.  The direct and the indirect lead on to each other in turn. It is like moving in a circle—you never come to an end. Who can exhaust the possibilities of their combination? 12.  The onset of troops is like the rush of a torrent which will even roll stones along in its course. 13.  The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim. [The Chinese here is tricky and a certain key word in
Sun Tzu (The Art of War)
In war, numbers alone confer no advantage. Do not advance relying on sheer military power. It is sufficient to estimate the enemy situation correctly and to concentrate your strength to capture him. There is no more to it than this. He who lacks foresight and underestimates his enemy will surely be captured by him.
Sun Tzu (The Art of War)
The worst things are done not by people who believe they are doing wrong, but by those who are convinced that they walk with the hand of God on one shoulder.
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
He who pursues, not seeking honor, who withdraws, not escaping from guilt, who wants only to protect his people and serving the master, that man is a jewel of the kingdom.
Sun Tzu (The Art Of War)
Those who don't know themselves nor the enemy shall suffer failure in every battle.
Sun Tzu (The Art of War)
Those who know themselves, but not the enemy, shall achieve the same amount of defeats and victories.
Sun Tzu (The Art of War)
If one party is at war with another, and the other party does not realize it is at war, the party who knows it’s at war almost always has the advantage and usually wins.
Sun Tzu
What is essential in war is victory, not prolonged operations. And therefore the general who understands war is the Minister of the people's fate and arbiter of the nation's destiny.
Sun Tzu (The Art of War)
[Li Ch’uan cites the case of Fu Chien, prince of Ch’in, who in 383 A.D. marched with a vast army against the Chin Emperor. When warned not to despise an enemy who could command the services of such men as Hsieh An and Huan Ch’ung, he boastfully replied: “I have the population of eight provinces at my back, infantry and horsemen to the number of one million; why, they could dam up the Yangtsze River itself by merely throwing their whips into the stream. What danger have I to fear?” Nevertheless, his forces were soon after disastrously routed at the Fei River, and he was obliged to beat a hasty retreat.] If you know neither the enemy nor yourself, you will succumb in every battle. [Chang Yu said: “Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.” He adds: “Attack is the secret of defense; defense is the planning of an attack.” It would be hard to find a better epitome of the root-principle of war.]
Sun Tzu (The Art of War)
12.  If we do not wish to fight, we can prevent the enemy from engaging us even though the lines of our encampment be merely traced out on the ground. All we need do is to throw something odd and unaccountable in his way. [This extremely concise expression is intelligibly paraphrased by Chia Lin: “even though we have constructed neither wall nor ditch.” Li Ch’uan says: “we puzzle him by strange and unusual dispositions;” and Tu Mu finally clinches the meaning by three illustrative anecdotes—one of Chu-ko Liang, who when occupying Yang-p’ing and about to be attacked by Ssu-ma I, suddenly struck his colors, stopped the beating of the drums, and flung open the city gates, showing only a few men engaged in sweeping and sprinkling the ground. This unexpected proceeding had the intended effect; for Ssu-ma I, suspecting an ambush, actually drew off his army and retreated. What Sun Tzu is advocating here, therefore, is nothing more nor less than the timely use of “bluff.”]
Sun Tzu (The Art of War)
MASTER SUN There are only five notes in the musical scale, but their variations are so many that they cannot all be heard. There are only five basic colors, but their variations are so many that they cannot all be seen. There are only five basic flavors, but their variations are so many that they cannot all be tasted. There are only two kinds of charge in battle, the unorthodox surprise attack and the orthodox direct attack, but variations of the unorthodox and the orthodox are endless. The unorthodox and the orthodox give rise to each other, like a beginningless circle—who could exhaust them? M
Sun Tzu (The Art of War (Shambhala Library))
21.  If he is secure at all points, be prepared for him. If he is in superior strength, evade him. 22.  If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant. [Wang Tzu, quoted by Tu Yu, says that the good tactician plays with his adversary as a cat plays with a mouse, first feigning weakness and immobility, and then suddenly pouncing upon him.] 23.  If he is taking his ease, give him no rest. [This is probably the meaning though Mei Yao-ch’en has the note: “while we are taking our ease, wait for the enemy to tire himself out.” The YU LAN has “Lure him on and tire him out.”] If his forces are united, separate them. [Less plausible is the interpretation favored by most of the commentators: “If sovereign and subject are in accord, put division between them.”] 24.  Attack him where he is unprepared, appear where you are not expected. 25.  These military devices, leading to victory, must not be divulged beforehand. 26.  Now the general who wins a battle makes many calculations in his temple ere the battle is fought. [Chang Yu tells us that in ancient times it was customary for a temple to be set apart for the use of a general who was about to take the field, in order that he might there elaborate his plan of campaign.] The general who loses a battle makes but few calculations beforehand. Thus do many calculations lead to victory, and few calculations to defeat: how much more no calculation at all! It is by attention to this point that I can foresee who is likely to win or lose.
Sun Tzu (The Art of War)
17.  According as circumstances are favorable, one should modify one’s plans. [Sun Tzu, as a practical soldier, will have none of the “bookish theoric.” He cautions us here not to pin our faith to abstract principles; “for,” as Chang Yu puts it, “while the main laws of strategy can be stated clearly enough for the benefit of all and sundry, you must be guided by the actions of the enemy in attempting to secure a favorable position in actual warfare.” On the eve of the battle of Waterloo, Lord Uxbridge, commanding the cavalry, went to the Duke of Wellington in order to learn what his plans and calculations were for the morrow, because, as he explained, he might suddenly find himself Commander-in-chief and would be unable to frame new plans in a critical moment. The Duke listened quietly and then said: “Who will attack the first tomorrow—I or Bonaparte?” “Bonaparte,” replied Lord Uxbridge. “Well,” continued the Duke, “Bonaparte has not given me any idea of his projects; and as my plans will depend upon his, how can you expect me to tell you what mine are?”75] 18.  All warfare is based on deception. [The truth of this pithy and profound saying will be admitted by every soldier. Col. Henderson tells us that Wellington, great in so many military qualities, was especially distinguished by “the extraordinary skill with which he concealed his movements and deceived both friend and foe.”] 19. 
Sun Tzu (The Art of War)
17.  Thus we may know that there are five essentials for victory: (1) He will win who knows when to fight and when not to fight. [Chang Yu says: If he can fight, he advances and takes the offensive; if he cannot fight, he retreats and remains on the defensive. He will invariably conquer who knows whether it is right to take the offensive or the defensive.] (2) He will win who knows how to handle both superior and inferior forces. [This is not merely the general’s ability to estimate numbers correctly, as Li Ch’uan and others make out. Chang Yu expounds the saying more satisfactorily: “By applying the art of war, it is possible with a lesser force to defeat a greater, and vice versa. The secret lies in an eye for locality, and in not letting the right moment slip. Thus Wu Tzu says: ‘With a superior force, make for easy ground; with an inferior one, make for difficult ground.’"] (3) He will win whose army is animated by the same spirit throughout all its ranks. (4) He will win who, prepared himself, waits to take the enemy unprepared. (5) He will win who has military capacity and is not interfered with by the sovereign. [Tu Yu quotes Wang Tzu as saying: “It is the sovereign’s function to give broad instructions, but to decide on battle it is the function of the general.” It is needless to dilate on the military disasters which have been caused by undue interference with operations in the field on the part of the home government. Napoleon undoubtedly owed much of his extraordinary success to the fact that he was not hampered by central authority.] 18.  Hence the saying: If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
Sun Tzu (The Art of War)
What Hurts the People There are five things that hurt the people: There are local officials who use public office for personal benefit, taking improper advantage of their authority, holding weapons in one hand and people’s livelihood in the other, corrupting their offices, and bleeding the people. There are cases where serious offenses are given light penalties; there is inequality before the law, and the innocent are subjected to punishment, even execution. Sometimes serious crimes are pardoned, the strong are supported, and the weak are oppressed. Harsh penalties are applied, unjustly torturing people to get at facts. Sometimes there are officials who condone crime and vice, punishing those who protest against this, cutting off the avenues of appeal and hiding the truth, plundering and ruining lives, unjust and arbitrary. Sometimes there are senior officials who repeatedly change department heads so as to monopolize the government administration, favoring their friends and relatives while treating those they dislike with unjust harshness, oppressive in their actions, prejudiced and unruly. They also use taxation to reap profit, enriching themselves and their families by exactions and fraud. Sometimes local officials extensively tailor awards and fines, welfare projects, and general expenditures, arbitrarily determining prices and measures, with the result that people lose their jobs. These five things are harmful to the people, and anyone who does any of these should be dismissed from office.
Sun Tzu (The Art of War: Complete Texts and Commentaries)
What then shall be said of those scholars of our time, blind to all great issues, and without any appreciation of relative values, who can only bark out their stale formulas about “virtue” and “civilization,” condemning the use of military weapons? They will surely bring our country to impotence and dishonor and the loss of her rightful heritage; or, at the very least, they will bring about invasion and rebellion, sacrifice of territory and general enfeeblement. Yet they obstinately refuse to modify the position they have taken up. The truth is that, just as in the family the teacher must not spare the rod, and punishments cannot be dispensed with in the State, so military chastisement can never be allowed to fall into abeyance in the Empire. All one can say is that this power will be exercised wisely by some, foolishly by others, and that among those who bear arms some will be loyal and others rebellious.
Sun Tzu (The Art of War)
The way Lind sees it, the only Western commander who ever mastered third-generation warfare was George Patton. All others remained stuck in second-generation warfare, a blunt, clumsy instrument that had long outlived its usefulness and only worked because of the overwhelming advantage in firepower they enjoyed over Germany.
Martin van Creveld (A History of Strategy: From Sun Tzu to William S. Lind)
All warfare is based on deception. Therefore, when capable, feign incapacity; when active, inactivity. When near, make it appear that you are far away; when far away, that you are near. Offer the enemy a bait to lure him; feign disorder and strike him. When he concentrates, prepare against him; where he is strong, avoid him. Anger his general and confuse him. Pretend inferiority and encourage his arrogance. Keep him under a strain and wear him down. When he is united, divide him. Attack where he is unprepared; sally out when he does not expect you. These are the strategist's keys to victory. It is not possible to discuss them beforehand. now if the estimates made in the temple before hostilities indicate victory it is because calculations show one's strength to be superior to that of his enemy; if they indicate defeat, it is because calculations show that one is inferior. With many calculations, one can win; with few one cannot. How much less chance of victory has one who makes none at all! By this means I examine the situation and the outcome will be clearly apparent.
Sun Tzu (The Art of War)
It is essential to seek out enemy agents who have come to conduct espionage against you and to bribe them to serve you. Give them instructions and care for them. Thus doubled agents are recruited and used. It is by means of the doubled agent that native and inside agents can be recruited and employed. This is because the doubled agent knows those of his own countrymen who are covetous as well as those officials who have been remiss in office. These we can tempt into our service. And it is by this means that the expendable agent, armed with false information, can be sent to convey it to the enemy. It is because doubled agents know in what respects the enemy can be deceived that expendable agents may be sent to convey false information. It is by this means also that living agents can be used at appropriate times. The sovereign must have full knowledge of the activities of the five sorts of agents. This knowledge must come from the doubled agents, and therefore it is mandatory that they be treated with the utmost liberality. And therefore only the enlightened sovereign and the worthy general who are able to use the most intelligent people as agents are certain to achieve great things.
Sun Tzu (The Art of War)
28.  Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances. [As Wang Hsi sagely remarks: “There is but one root-principle underlying victory, but the tactics which lead up to it are infinite in number.” With this compare Col. Henderson: “The rules of strategy are few and simple. They may be learned in a week. They may be taught by familiar illustrations or a dozen diagrams. But such knowledge will no more teach a man to lead an army like Napoleon than a knowledge of grammar will teach him to write like Gibbon.”] 29.  Military tactics are like unto water; for water in its natural course runs away from high places and hastens downwards. 30.  So in war, the way is to avoid what is strong and to strike at what is weak. [Like water, taking the line of least resistance.] 31.  Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing. 32.  Therefore, just as water retains no constant shape, so in warfare there are no constant conditions. 33.  He who can modify his tactics in relation to his opponent and thereby succeed in winning, may be called a heaven-born captain. 34.  The five elements (water, fire, wood, metal, earth) are not always equally predominant; [That is, as Wang Hsi says: “they predominate alternately.”] the four seasons make way for each other in turn. [Literally, “have no invariable seat.”] There are short days and long; the moon has its periods of waning and waxing. [Cf. V. ss. 6. The purport of the passage is simply to illustrate the want of fixity in war by the changes constantly taking place in Nature. The comparison is not very happy, however, because the regularity of the phenomena which Sun Tzu mentions is by no means paralleled in war.]
Sun Tzu (The Art of War)
Disaster, by definition, is failing to capitalize on your achievements despite victory in battle and seizure of the spoils. As the phrase goes, 'He who hesitates is lost.' Hence the saying, 'The brilliant rulers thinks it through, while good commanders refine the plan.' When nought's to gain, move not. Over things of little worth, fight not. Save in direst need, war not. A ruler cannot call up armies in a rage nor can his commanders start a war over a slight. They move only if it is to their advantage. They bide their time, if it is not. A person in a rage can be restored to good humor, and someone mortally offended can be restored to affability. By contrast, a kingdom, once destroyed, cannot be restored, nor can the dead be brought back to life. Thus the brilliant ruler approaches battle with due prudence, and good commanders are ever on their guard. This is the way to secure the ruling house and keep the army intact.
Sun Tzu (The Art Of War)
13.  He wins his battles by making no mistakes. [Ch’en Hao says: “He plans no superfluous marches, he devises no futile attacks.” The connection of ideas is thus explained by Chang Yu: “One who seeks to conquer by sheer strength, clever though he may be at winning pitched battles, is also liable on occasion to be vanquished; whereas he who can look into the future and discern conditions that are not yet manifest, will never make a blunder and therefore invariably win.”] Making no mistakes is what establishes the certainty of victory, for it means conquering an enemy that is already defeated. 14.  Hence the skillful fighter puts himself into a position which makes defeat impossible, and does not miss the moment for defeating the enemy. [A “counsel of perfection” as Tu Mu truly observes. “Position” need not be confined to the actual ground occupied by the troops. It includes all the arrangements and preparations which a wise general will make to increase the safety of his army.] 15.  Thus it is that in war the victorious strategist only seeks battle after the victory has been won, whereas he who is destined to defeat first fights and afterwards looks for victory. [Ho Shih thus expounds the paradox: “In warfare, first lay plans which will ensure victory, and then lead your army to battle; if you will not begin with stratagem but rely on brute strength alone, victory will no longer be assured.”] 16.  The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success. 17.  In respect of military method, we have, firstly, Measurement; secondly, Estimation of quantity; thirdly, Calculation; fourthly, Balancing of chances; fifthly, Victory. 18.  Measurement owes its existence to Earth; Estimation of quantity to Measurement; Calculation to Estimation of quantity; Balancing of chances to Calculation; and Victory to Balancing of chances. [It is not easy to distinguish the four terms very clearly in the Chinese. The
Sun Tzu (The Art of War)
There are five qualities which are dangerous in the character of a general: If reckless, he can be killed. A general who is stupid and courageous is a calamity. As far as a general is concerned, courage is but one quality. If cowardly, captured. One who esteems life above all will be overcome with hesitance. Hesitance in a general is a great calamity. If quick-tempered you can make a fool of him. An impulsive man can be provoked to rage and brought to his death. One easily angered is irascible, obstinate and hasty. He does not consider difficulties. If he has too delicate a sense of honor you can calumniate him. One anxious to defend his reputation pays no regard to anything else. If he is of a compassionate nature you can harass him. He who is humanitarian and compassionate and fears only casualties cannot give up temporary advantage for a long-term gain and is unable to let go this in order to seize that. Now these five traits of character are serious faults in a general and in military operations are calamitous. The ruin of the army and the death of the general are inevitable results of these shortcomings. They must be deeply pondered.
Sun Tzu (The Art of War)
And this is to be done during your whole life. Don’t fight with anything, and don’t try to escape from anything. Let things take their own course. You simply close your eyes and move inside to the center where no sun’s ray has ever penetrated. There is no shadow—and really, that is the meaning of the myth that gods have no shadows. Not that there are gods somewhere who have no shadows, but the god that is within you has no shadow because no outside penetrates there. It cannot penetrate; it is always in the shade. Chuang Tzu calls that shade Tao, your innermost nature—utterly innermost, absolutely innermost.
Osho (Intimacy: Trusting Oneself and the Other (Osho Insights for a New Way of Living))
[Chang Yu relates the following anecdote of Kao Tsu, the first Han Emperor: “Wishing to crush the Hsiung-nu, he sent out spies to report on their condition. But the Hsiung-nu, forewarned, carefully concealed all their able-bodied men and well-fed horses, and only allowed infirm soldiers and emaciated cattle to be seen. The result was that spies one and all recommended the Emperor to deliver his attack. Lou Ching alone opposed them, saying: “When two countries go to war, they are naturally inclined to make an ostentatious display of their strength. Yet our spies have seen nothing but old age and infirmity. This is surely some ruse on the part of the enemy, and it would be unwise for us to attack.” The Emperor, however, disregarding this advice, fell into the trap and found himself surrounded at Po-teng.”] 19.  Thus one who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act. [Ts’ao Kung’s note is “Make a display of weakness and want.” Tu Mu says: “If our force happens to be superior to the enemy’s, weakness may be simulated in order to lure him on; but if inferior, he must be led to believe that we are strong, in order that he may keep off. In fact, all the enemy’s movements should be determined by the signs that we choose to give him.” Note the following anecdote of Sun Pin, a descendent of Sun Wu: In 341 B.C., the Ch’i State being at war with Wei, sent T’ien Chi and Sun Pin against the general P’ang Chuan, who happened to be a deadly personal enemy of the later. Sun Pin said: “The Ch’i State has a reputation for cowardice, and therefore our adversary despises us. Let us turn this circumstance to account.” Accordingly, when the army had crossed the border into Wei territory, he gave orders to show 100,000 fires on the first night, 50,000 on the next, and the night after only 20,000. P’ang Chuan pursued them hotly, saying to himself: “I knew these men of Ch’i were cowards: their numbers have already fallen away by more than half.” In his retreat, Sun Pin came to a narrow defile, with he calculated that his pursuers would reach after dark. Here he had a tree stripped of its bark, and inscribed upon it the words: “Under this tree shall P’ang Chuan die.” Then, as night began to fall, he placed a strong body of archers in ambush near by, with orders to shoot directly they saw a light. Later on, P’ang Chuan arrived at the spot, and noticing the tree, struck a light in order to read what was written on it. His body was immediately riddled by a volley of arrows, and his whole army thrown into confusion. [The above is Tu Mu’s version of the story; the SHIH CHI, less dramatically but probably with more historical truth, makes P’ang Chuan cut his own throat with an exclamation of despair, after the rout of his army.] ] He sacrifices something, that the enemy may snatch at it. 20.  By holding out baits, he keeps him on the march; then with a body of picked men he lies in wait for him. [With an emendation suggested by Li Ching, this then reads, “He lies in wait with the main body of his troops.”] 21.  The clever combatant looks to the effect of combined energy, and does not require too much from individuals.
Sun Tzu (The Art of War)
When I was a young man I worked for a very good company that was very well run by very nice people who knew what they were doing. There was a lot of affection and we made everybody a lot of money. We would have walked into fire for Harold, our Chairman, and Carl, our President. Then they sold our division, and all that firewalking really did take place. The ultrasenior managers did fine, because they had one purpose—to get out of it with a conestoga of cash. The middle management did a lot less fine, because their purpose was different. Their purpose was to die protecting the executive wagon train on its way out of town. We all recognize that kind of story, and know it’s right around the bend for every one of us. And yet, we all line up every day prepared to lay down our lives for our leaders. Why? Why, when we know that, in the end, it is likely to end in tears—for us, not for them.
Stanley Bing (Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War)
His first decision was to return to Rome without knowing who was in charge or how he’d be received. The stakes skyrocketed when he learned, after landing near Brundisium, that Caesar’s will had made him an heir and—by adoption—a son. He reached the capital as Caius Julius Caesar Octavianus, 9 and out of respect for their martyred leader the legions he encountered took his new status seriously. Octavian could have blown the opportunity by coming across as a twerp. But he saw the difference, even then, between inheriting a title and mastering the art of command. The first can happen overnight. The second can take a lifetime. Octavian never explained how he learned this, but with the privilege of closely observing the greatest of all commanders, he’d had to have been a blockhead not to pick up something. Sun Tzu, untranslated in Europe for another eighteen centuries, suggests what it might have been: If wise, a commander is able to recognize changing circumstances and to act expediently. If sincere, his men will have no doubt of the certainty of rewards and punishments. If humane, he loves mankind, sympathizes with others, and appreciates their industry and toil. If courageous, he gains victory by seizing opportunity without hesitation. If strict, his troops are disciplined because they are in awe of him and are afraid of punishment. 10 Caesar, in turn, appears never to have explained to Octavian why he was being taught. 11 That spared him the hang-ups of knowing he’d be son, heir, and commander. Rome’s Chiron tethered a student who had little sense of being tethered. The constraint conveyed instruction and liberation.
John Lewis Gaddis (On Grand Strategy)