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Time blocking is transformational for salespeople. It changes everything. When you get disciplined at blocking your time and concentrating your power, you see a massive and profound impact on your productivity. You become incredibly efficient when you block your day into short chunks of time for specific activities. You get more accomplished in a shorter time with far better results.

You’re going to what?” It wasn’t anything Sean hadn’t asked himself every five minutes or so since getting sucked into Emma’s plan, but it sounded different when his cousin said it. Or maybe it was Kevin’s subsequent pointing and laughing his ass off that changed the tone. “It’s only a month,” Sean said, maybe a little defensively. The shorter, dark-haired waitress—Darcy, he thought her name was—put a beer in front of him and he took a long pull. He’d been looking forward to it all day. Kevin looked skeptical. “A month of living with a total stranger, pretending you’re so madly in love with her you’re going to marry her? For real?” “No, not for real, moron. For pretend. That’s the point.” His cousin laughed some more, then pulled out his cell phone and started texting. Sean craned his neck, but couldn’t see the screen. “What the hell are you doing?” Kevin chuckled. “Telling my wife.” “You could have waited until I went upstairs.” “No, I really couldn’t.” Kevin shut his phone, but it was only a few seconds before it chimed. He looked at the screen, chuckled, then was texting again. Sean pulled out his phone and opened a new message to Kevin. I’m still here, asshole. Send. A couple minutes later, Kevin grinned and slid his phone back in his pocket. “Beth wants to know the sleeping arrangements since there’s no way even a grandmother will buy a separate-bedrooms story.” “Beth wants to know, huh?” “Trust me, by now the whole family wants to know.” Sean was tempted to bang his head against the bar, but he wouldn’t be able to knock himself out, so he didn’t waste the effort. “There’s a sofa in the bedroom. She’ll sleep on it and I get the bed.” “Chivalrous.” “I’m too tall for a sofa.” “I don’t know Emma well, but I seem to recall she’s not exactly short.” Kevin gave him a knowing look. “Not exactly hard on the eyes, either.” That she wasn’t.

Uber had to get creative to unlock the hard side of their network, the drivers. Initially, Uber’s focus was on black car and limo services, which were licensed and relatively uncontroversial. However, a seismic shift occurred when rival app Sidecar innovated in recruiting unlicensed, normal people as drivers on their platform. This was the “peer-to-peer” model that created millions of new rideshare drivers, and was quickly copied and popularized by Lyft and then Uber. Jahan Khanna, cofounder/chief technology officer of Sidecar, spoke of its origin: It was obvious that letting anyone sign up to be a driver would be a big deal. With more drivers, rides would get cheaper and the wait times would get shorter. This came up in many brainstorms at Sidecar, but the question was always, what was the regulatory framework that allows this to operate? What were the prior examples that weren’t immediately shut down? After doing a ton of research, we came onto a model that had been active for years in San Francisco run by someone named Lynn Breedlove called Homobiles that answered our question.22 It’s a surprising fact, but the earliest version of the rideshare idea came not from an investor-backed startup, but rather from a nonprofit called Homobiles, run by a prominent member of the LGBTQ community in the Bay Area named Lynn Breedlove. The service was aimed at protecting and serving the LGBTQ community while providing them transportation—to conferences, bars and entertainment, and also to get health care—while emphasizing safety and community. Homobiles had built its own niche, and had figured out the basics: Breedlove had recruited, over time, 100 volunteer drivers, who would respond to text messages. Money would be exchanged, but in the form of donations, so that drivers could be compensated for their time. The company had operated for several years, starting in 2010—several years before Uber X—and provided the template for what would become a $100 billion+ gross revenue industry. Sidecar learned from Homobiles, implementing their offering nearly verbatim, albeit in digital form: donations based, where the rider and driver would sit together in the front, like a friend giving you a ride. With that, the rideshare market was kicked off.