Webinar Title In Quotes

There was a projector. A man was presenting a 42-slide deck titled “How to Fight Without Doing Anything.” Slide 1: “Breathe in and say WHAT IS WRONG WITH THIS WORLD.” Slide 2: “Feed dogs, but 1000 metres away from your posh apartment complex.” Slide 3: “Attend a panel discussion about empathy. Leave early.” Slide 4: “Host a webinar titled Decolonising Our Living Rooms.” A hand shot up in the crowd. “What about the pigeons?” “AH YES,” the speaker shouts. “PIGEONS ARE THE NEW DOGS.

Demographics 30 points based on manual Prospect review 0-8 points based on title Source and Offer Website leads source: +7 Thought leadership offer: -5 Behavioral Engagement: Visit any webpage or open any email: +1 Watch demos: +5 each Register for webinar: +5 Attend webinar: +5 Download thought leadership: +5 Download Marketo reviews: +12 More than 8 pages in one visit: +7 Visit website 2x in one week: +8 Search for “Marketo”: +15 Visit pricing pages: +5 Visit careers pages: -10 (I especially love this one!) No Activity in One Month: Score >30: -15 points Score 0 to 30: -5 points