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Automobile preference, it seems, follows a pattern similar to baby names. Just as Michael and David are popular names with all types of people, so, too, are Honda Accords, Ford Focuses, and Toyota Camrys. Indeed, the top five cars that YourMechanic services are exactly the same in both blue and red states and districts. But interesting differences appear beyond consensus top sellers. YourMechanic identified cars in each state and congressional district that were “unusually popular”—that is, which were overrepresented compared with the national average. So, for example, a Volkswagen Jetta is not a particularly popular car nationally, but in certain states and districts there are a lot of them. The red/blue divide manifests itself clearly when it comes to unusually popular vehicles. In the twenty-four states won by Mitt Romney in 2012, the most unusually popular car was American-made in three-quarters of them. Of the twenty-six states that Barack Obama won that year, the most unusually popular car was foreign-made more than two-thirds of the time. The Jetta is big in New Hampshire, for example. Two different Subarus, the Japanese automaker with the especially gay-friendly reputation, are unusually popular in Maine, Oregon, and Colorado. In contrast, the Chevrolet Silverado is the most unusually popular vehicle in Louisiana and Arkansas, with the Chevrolet Impala being particularly prevalent in Alabama, Tennessee, and South Carolina.
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Marc Hetherington (Prius Or Pickup?: How the Answers to Four Simple Questions Explain America's Great Divide)