Viral Hit Quotes

Amazing.” Hi stripped off his shirt, wrung it out. “Score one for your honker.” “Thanks, I think.” I cocked my chin at Hi’s substantial midsection. “Nice abs.” “Yeah, I work out twice a month. No expectations. But stop hitting on me, it’s embarrassing.

The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.

Did you smell her?” Hi asked. I nodded. Downwind, I’d picked up Whisper’s scent at thirty yards. “Amazing.” Hi stripped off his shirt, wrung it out “Score one for your honker.” “Thanks, I think.” I cocked my chin at Hi’s substantial midsection. “Nice abs.” “Yeah, I work out twice a month. No exceptions. But stop hitting on me, it’s embarrassing.

Quality, it seems, is a necessary, but insufficient attribute for success.

Myers was not a neighborhood to visit on a lark. Hi reached over and hit the door locks. “Next right,” Shelton said. Then, “There, on the left. Bates Pawn-and-Trade.” “Are we one hundred percent sure about exiting the vehicle?” Hi’s voice was a bit high. “It might not be here when we get back.” “I’ll park right in front.” Ben also sounded tense. “We’ll be fine,” I said. “In and out.” “That’s what she said,” Hi mumbled, hauling himself from the car.

Ultimately virility is all about helping others express their reluctantly shared feelings while doing so from a safe distance.

Content Is King, Distribution is Queen

Ben launched himself from the building. BEN! For the second time in two nights, I watched in horror as Ben sailed through the air. His arms pinwheeled as he dropped toward the shimmering inkblot below. Ben hit with a thunderous splash and disappeared beneath the water. Heart in my throat, I willed him to resurface. Ben. Ben, are you okay?! My bond with Ben grew fuzzy. Tenuous. Then it broke altogether. Frantic, I unleashed a swell of love for Ben I didn’t know existed. All my hopes and cares burst outward. In a split second, I bared my soul. The water rippled. I never knew you cared.

It begs for a gospel of perseverance through inevitable failure... There is no antidote to the chaos of creative markets. Only the brute doggedness to endure it.

The mere observation that something is popular, or even that it became so rapidly, is not sufficient to establish that it spread in a manner that resembles a virus. Popularity on the internet is driven by the size of the largest broadcast. Digital blockbusters are not about a million one-to-one moments as much as they are about a few one-to-one-million moments.

The theory of the long tail as popularized by Chris Anderson in his book of the same name is that our culture and economy are increasingly shifting away from a focus on a relatively small number of major hits (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly targeted goods and services can be as economically attractive as mainstream fare. 5

I tend to get myself into messes. I don’t know why I am such a magnet for finding myself in a pickle, but it’s frequent and funny. Almost every day I will lose something or drop something or forget an appointment. The good news is that I have never left a child somewhere … so far—knock on wood. But even with all of my I Love Lucy adventures, I truly enjoy life. If I had to wait for perfection before I have a good time, I’d be too old and hard of hearing to appreciate it. Awhile back I shared a post on my blog called “20 Ways to Reset When the Kids Are Having a Hard Day.” It went viral! I realized I had hit on something that tired moms needed to hear … that there is a way out of those desperate moments, and the key is YOU. And it’s about more than just surviving. This is about true, deep, life-changing joy that can spring from those awful moments.

UKIP SHIPPING FORECAST by Nicholas Pegg After a UKIP councillor claimed widespread flooding in the UK was God’s punishment for allowing same-sex marriage, author/performer Nicholas Pegg wrote his own version of the Shipping Forecast. His recording went viral, receiving 250,000 hits in four days. ‘And now the shipping forecast issued by UKIP on Sunday the 19 January 2014 at 1200 UTC. There are warnings of gays in Viking, Forties, Cromarty, Southeast Iceland and Bongo Bongo land. The general synopsis at midday: Low intelligence expected, becoming Little England by midnight tonight. And now the area forecasts for the next 24 hours. Viking, North Utsire, South Utsire: south easterly gay seven to severe gay nine, occasionally bisexual. Showers – gay. Forties, Cromarty, Forth, Tyne, Dogger, Fisher: women veering southerly 4 or 5, losing their identity and becoming sluts. Rain – moderate or gay. German blight, immigration veering north – figures variable, becoming psychotic. Showers – gay. Humber, Thames, Dover, Wight, Portland, Plymouth: benefit tourism 98%, becoming variable – later slight, or imaginary. Showers – gay. Biscay, Trafalgar: warm, lingering nationalism. Kiss me Hardy, later becoming heterosexual – good. FitzRoy, Sole, Lundy, Fastnet, Irish Sea, Shannon, Rockall, Malin, Hebrides, Bailey: right or extreme right, veering racist 4 or 5, increasing to 5 to 7. Homophobic outburst – back-peddling westerly and becoming untenable. Showers – gay. Fair Isle, Faeroes, South East Iceland: powerbase decreasing, variable – becoming unelectable. Good. And that concludes the forecast.

flicker?" He points to the screen and pauses the vid. "That's when they switched the footage." I stare at the screen. "How do I know you're not the ones lying?" "You saw it yourself on the street," Meyer says. I glance up from the pad and lock eyes with Meyer. "What else are they lying about?" Jayson chuckles. "Well… that's going to take longer than we have." "Here's one," Meyer says. "Remember that last viral outbreak that killed a bunch of Level Ones?" "3005B?" My heart races. That's the virus that ultimately killed Ben thirteen years ago. "That's it. The one they use in all the broadcasts to remind citizens how important it is to get your MedVac updates? It wasn't an accident." We were always told a virus swept through Level One because they hadn't gotten their updated VacTech yet. Hundreds of people died in the day it took to get everyone up to date. "My brother died because of that." Everything I've found out over the last week suddenly grips me with fear. This can't be real. My breath shortens, and suddenly my head starts slowly spinning. Everything goes blurry. Then black. ~~~ "It's all right, kid," a distant voice, which must be Jayson's, echoes in the back of my mind. The room swirls around me. Their faces blur in and out of focus. "Meyer, get her." Blinking a couple of times, I try to sit up. I guess I fell. Meyer's warm hands rest on the back of my neck, my head in his lap. "Don't stand. You could pass out again," he says. He helps me sit up. "Are you okay?" "No, I'm not okay," I mumble. "This is too much." I feel like I should be crying, but I'm not. The reality is that the anger I feel is so much greater than any sadness. Neither Meyer nor Jayson speak, and let me mull over what I've just heard. "Why did they do that?" I eventually ask. "Two reasons, kid," Jayson says. "To cull the Level Ones, and to scare Elore into taking the VacTech. If viral outbreaks are still a threat, no one questions it, and continues believing inside the perimeter is the safest place for them." "I'm sorry about your brother," Meyer says as he stands, offering me his hand. His words are genuine, filled with the emotions of someone who has also experienced loss. "I hate to end this," Jayson interrupts, "but it's time to go." Meyer eyes Jayson, and then me. "I understand if you're not ready, but you need to choose soon. Within the next few days." I take his hand and pull myself to my feet. Words catch somewhere between my heart and throat. The old me wants to tell them to get lost and to never bother me again. It's so risky. Then again, I can't stand by while Manning and Direction kill people to keep us in the dark. Joining is the right thing to do. Feelings I've never experienced before well inside my chest, and I long to shout, When do we start? Instead, I stuff them down and stare at the ground. Subtle pressure squeezes my hand, bringing me back to the present. I never let go of Meyer's hand. How long have we been like that? He releases my hand as he mutters and steps back. The heat from his touch still flickers on my skin. You didn't have to go. I clear my throat and turn toward Meyer. Our eyes lock. "I've already decided," I tell him. "I'll do it. For Ben. Direction caused his death, and there's no way I'm standing by and letting them do this to more people." I barely recognize my own voice as I ask, "What do I do?" A slap hits my back and I choke. Jayson. "Atta girl. Meyer and I knew you had it in you." "Jayson, you have to give Avlyn some time." Meyer steps toward me and holds his handheld in the air toward Jayson. "I'll bring her up to speed." "Sure thing." Jayson throws his hands in the air and walks to the other side of the room. "Sorry," Meyer murmurs. "Jayson is pretty… overwhelming. At least until you know him. Even then…" "Oh, it's fine." A white lie. "He's a nice guy. Now, why don't you tell me the instructions

The sentimental story says that culture is a meritocracy in which the creative spark is king, and originality conquers all. The sentimental story says that audiences are open-minded and eager to discover challenging new ideas, whether in music, movies, or politics. The sentimental story says that because there is a formula for virality, the best ideas need no marketing—they distribute themselves, like little contagions of wonder. One of my chief goals was to explode the sentimental story. There are certain rules governing cultural markets, I found. But they rarely guarantee that the most sophisticated or morally pristine ideas become the most popular. Instead, the history of cultural sensations shows that sneakily familiar ideas have far more immediate appeal than novel ones and that the battle for cultural power is principally a battle over distribution and discovery, precisely because there is no formula for virality or easy popularity.

The most important element in a global cascade isn’t magically viral elements or mystical influencers. Rather it is about finding a group of people who are easily influenced. It turns the influencer question on its head. Don’t ask, “Who is powerful?” Instead ask, “Who is vulnerable?” In

There was this feeling that you got when your video went viral. Like people were going to start asking for your autograph or panties. Like they were going to start sending you marriage proposals or death threats. Like you were going to be famous or at least internet famous. It started around a million hits. By ten million, you were buying bulk packs of panties to sell on iBuy.

one guy emerged from the MAGA crowd and stood between the battering ram and the door and started giving the speech of his life. He said he knew how angry they felt because he’d “been fired from every job he ever had, because he was a white guy,” but this wasn’t the way. He promised they could build a better future full of equality for all humans, and aliens too, but they had to back down and stop attacking the building. And that pocket of the crowd listened to him and they did back down. The man who showed me the video lamented that it was so dramatic it would surely go viral, but he couldn’t post it anywhere because everybody in it would wind up in jail. me: I think I saw that. Did you witness any, like, other altercations between the police and the protesters? Instant Replay: Other than what I saw up here? No, I mean, I saw that, saw them hitting that one girl with uh, uh, that billy club, whatever that thing is that they have.

I’m pretty sure he plans on killing me anyway,” I said with a shrug. “At least if he kills me for this, it was for something that matters.” “I-” “Tell him I came here and spoke with you about Darius. Tell him I made some excuse to get you to leave the room and by the time you came back I’d done this. Put all the blame on me. I mean that.” “Okay…” she said hesitantly and I met her eye. “Do I need to make you swear it on the stars?” I growled. “No. I’ll tell him. Thank you, Roxanya.” “It’s Tory. Only Darius calls me Roxy and I can’t make him stop, but I don’t want anyone else making a habit of it,” I said. Although at this point if Darius started calling me Tory it would probably just be weird. Not that I’d ever admit that I was okay with the Roxy thing. “Okay. Thank you, Tory.” I smirked at her and hit post. Catalina gasped as Xavier’s secret went viral and I glanced down at my Atlas as reactions and comments began to pour in before I locked the screen. Shit, what if Daddy Acrux really does kill me for this? “Run, Tory,” Catalina breathed, real fear dancing in her eyes. “Run for the gate and get back to the academy before he comes back. If he finds you here-” “Consider me gone.” I barked a laugh as nerves made my heart flutter. Catalina smiled at me before ripping her dress off, knocking her hair free of its perfectly styled bun, flashing me those gloriously fake tits and leaping out of thewindow after her son. She transformed as she plummeted and my lips fell open as a stunning silver Dragon burst from her flesh. She beat a path up towards the clouds just as Xavier dipped beneath them with an excited whinny. I quickly raised my Atlas and snapped a picture of the two of them dancing through the sky before I took a running jump out of the window too. My wings burst to life at my back and I flew hard and fast along the drive until I soared over the gates, beyond the anti-stardust wards where I landed quickly, my boots skidding in the gravel. I grabbed the stardust from my pocket and winked at the startled guards half a second before I tossed it over my head and the stars whisked me back to the academy. I stumbled as they deposited me and suddenly strong arms locked around my chest from behind, making me scream in surprise. A hand slapped over my mouth and I stilled for a moment as the scent of smoke and cedar overwhelmed me. Darius dragged me back through the hole in the wards, pulled me through the fence and shoved me up against a huge tree at the edge of campus before he took his hand from my mouth. His hands landed either side of my head as he penned me in, glaring down at me with an angry as fuck Dragon peering out of his eyes, his pupils transformed into reptilian slits and a hint of smoke slipped between his lips. He was only wearing sweatpants and I got the impression he’d flown here to ambush me the moment I returned. I guess he didn’t like my FaeBook post. “What the fuck were you thinking?” he demanded. “Whoa, chill out dude,” I said, pressing my hands to his chest to push him back. He didn’t move a single inch and I just ended up with my hands pressed to his rock hard muscles, his heart pounding frantically beneath my right palm. “Do you know what you’ve done?” Darius snarled. “Father could kill Xavier for this! He could-” “He won’t,” I snapped angrily. “He can’t. Don’t you see that? The only power he held over Xavier was in keeping his real Order form a secret. Now everyone knows, he’s free. Killing him wouldn’t change the truth. And he can’t very well alienate every Pegasus in Solaria by making his Orderist bullshit public knowledge. He’ll have to let Xavier leave the house, join a herd, fly.” Darius was staring at me like he didn’t know whether to kill me or kiss me and as my gaze fell on his mouth, I found myself aching for the latter. Fuck the stars. (Tory POV)

Persson did not create Minecraft because he wanted to create a billion-dollar company; he loved video games and kept his day job while developing it. When the game soared in popularity, he started a company, Mojang, with some of the profits, but kept it small, with just 12 employees. Even with zero dollars spent on marketing and no user instructions, Minecraft grew exponentially, flying past the 100 million registered user mark in 2014 based largely on word of mouth.2 Players shared user-generated extras like modifications (“mods”) and custom maps with each other, and the game caught on not only with children but their parents and even educators. Still, Persson avoided the valuation game, refusing an investment offer from former Facebook president Sean Parker. Finally, he and his co-founders sold Mojang to Microsoft for $2.5 billion, a fortune built on one man’s focus on creating something that people loved.3 On the other end of the spectrum is Zynga, one of the fastest startups ever to reach a $1 billion valuation.4 The social game developer had its first hit in 2009 with FarmVille. Next came Zynga’s partnership with Facebook that turned into a growth engine. The company began trading on the NASDAQ in December 2011 and had 253 million active users per month as late as the first quarter of 2013.5 Then the relationship with Facebook ended and the wheels started coming off. Flush with IPO cash, Zynga started exhibiting all the symptoms of ego-driven, grow-at-any-cost syndrome. They moved into a $228 million headquarters in San Francisco. They began hastily acquiring companies like NaturalMotion, Newtoy, and Area/Code. They infuriated customers by launching new games without sufficient testing and filling them with scripts that signed players up for unwanted subscriptions and services. When customer outrage went viral, instead of focusing on building better products, Zynga hired a behavioral psychologist to try to trick customers into loving its games.6 In a 2009 speech at Startup@Berkeley, CEO Mark Pincus said, “I funded [Zynga] myself but I did every horrible thing in the book to just get revenues right away. I mean, we gave our users poker chips if they downloaded this Zwinky toolbar, which . . . I downloaded it once — I couldn’t get rid of it. We did anything possible just to just get revenues so that we could grow and be a real business.”7 By the spring of 2016, Zynga had laid off about 18 percent of its workforce and its share price had declined from $14.50 in 2012 to about $2.50.

This might be the most important question for every creator and maker in the world: how do you make something new if most people just like what they know? Is it possible to surprise with familiarity?

better for the virus if a host not only continues walking around but also sheds a lot of the virus when exhaling, sneezing, coughing, perspiring, defecating or releasing other bodily fluids. The virus that hits the evolutionary jackpot is the one that spreads to other humans via the medium that runs the least interference: the air. A host can spread a virus via saliva, mucus and small moisture particles called aerosols that are produced when exhaling. The more forceful the breathing out, such as when singing, coughing or exercising, the more aerosols are produced. Covid is in this category and mainly spreads through the air into noses and lungs. It is very infectious and slow to cause notable symptoms. How do our bodies deal with an intruder like this? THE IMMUNE RESPONSE: HOW WE DEFEND OURSELVES AGAINST A VIRAL ATTACK Our bodies’ first line of defence against enemy viruses is the skin, which is normally impervious to them. The weak points are cuts, abrasions and areas of the body not covered in protective skin, including the eyes, ears, nose and other apertures. Once inside the gates, viruses can find exposed cells that grant them direct access to other parts of the body. The initial exposure is unavoidable because our bodies need these areas to be exposed for other reasons, such as to get oxygen, smell, hear, eat and get pregnant. Covid is a virus that attacks the human respiratory system through the nose and mouth. There it homes in on, and binds to, exposed cells coated with an enzyme called ACE2. Covid’s protein structure ‘fits’ with ACE2, and is able to invade the cells with the help of another enzyme, furin. It is a complicated process but one can think of the ACE2 and furin team as a kind of ‘keyhole’ into which covid fits to enter the cell.

The ship had already played a short-lived but memorable part in the early days of the conflict. On February 24, during the initial invasion, the crew of the Moskva famously demanded that a garrison of thirteen border guards on the Ukrainian-owned Snake Island—right at a crucial military and shipping access point to the Black Sea—lay down their arms and surrender. Their response, roughly translated as “Russian warship, go fuck yourself,” went viral. Barely six weeks later, the ship was aflame in the same sea it was protecting, hit by a pair of Ukrainian-made Neptune missiles. The photographs that followed were yet another embarrassment to Putin: There was the pride of Russia’s Black Sea fleet, christened after its capital city, burning brightly. In state media, the Russian government claimed the ship had caught fire and sunk in bad weather—an excuse that even some of its own state TV hosts didn’t buy. The death toll remained unknown. The successful attack became the first of many stories about Ukrainian inventiveness and pluck. “People are using the MacGyver metaphor,” observed Ben Hodges, the former United States Army commander for Europe, referring to the popular 1980s TV show in which the lead character constantly improvised to get out of impossible jams. “With the Moskva, they MacGyvered a very effective antiship system that they put on the back of a truck to make it mobile and move it around.” More importantly, the war’s narrative was changing. The Russians had retreated from Kyiv. They had lost their warship. For the first time it looked like Ukraine might survive. There was even talk about Ukraine winning—if you defined winning as forcing Russia to retreat back to its own borders, the borders that existed prior to February 24, 2022.

The entire life cycle of Usenet’s rise and fall serves as a cautionary tale for when networked products hit scale—they suffer from the combined anti-network effects of spam, trolling and other bad behaviors, and most important, context collapse. These provide a strong natural counterbalance to the viral growth and engagement loops that make the network stronger, ultimately canceling these positive forces out. Given enough time, and left untreated, they can collapse the network entirely.

Hi and Shelton grabbed tie ropes and vaulted onto the dock. After quickly securing bow and stern, they helped haul the wolfdog over the side. Coop hit the ground running, scampering down the pier and into the woods before I could so much as whistle. “Where’s the dog going?” Chance whispered, voice edgy. “To find his family.” I took the hand Ben offered, and he pulled me up. “Cooper was born out here. He always checks in with his mother’s pack first thing.” Chance shook his head. “I thought he was going to help.” “He’ll be back. Now let’s get moving.

Fifty Shades story is a paradox. How could a book go viral in a world where “nothing really goes viral”?

Texas Roadhouse Hey Dudes Shoe Collaboration: An April Fools’ Prank In the world of creative marketing, few brands manage to capture attention like Texas Roadhouse. Known for its mouthwatering steaks and legendary rolls, the brand took its humor game to the next level with the "Hey Dudes Shoe Collaboration," an April Fools' prank that left everyone talking. The Setup: A Perfect Match (Or Was It?) On April 1st, Texas Roadhouse announced a surprising partnership with Hey Dudes, a casual shoe company loved for its comfort and laid-back style. The concept? A limited-edition shoe line inspired by the iconic restaurant. From designs resembling freshly baked rolls to vibrant steakhouse-themed colors, the announcement was too good (or hilarious) to ignore. The Reaction: Fans Fell for It! Social media erupted with excitement. Fans speculated whether the quirky collaboration was real or a cleverly disguised April Fools' joke. Some were ready to purchase, while others laughed at the sheer absurdity of walking around in bread-themed footwear. Either way, Texas Roadhouse succeeded in sparking engagement and bringing a smile to its customers' faces. Why It Worked: The Power of Playful Marketing This April Fools' prank hit all the right notes: Relatable Humor: Combining everyday items like shoes with the love of food was a genius move. Brand Connection: Texas Roadhouse played to its strengths, celebrating its beloved menu items in a fun way. Viral Potential: The idea was outrageous enough to go viral, driving traffic and visibility for both brands. The Takeaway for Marketers The "Hey Dudes Shoe Collaboration" prank serves as a masterclass in playful branding. It shows how a well-executed joke can boost a brand’s image, spark conversations, and create a lasting impression. While no actual shoes hit the market, Texas Roadhouse walked away with a big win in creativity and customer connection.

Texas Roadhouse Hey Dudes Shoe Collaboration: An April Fools’ Prank In the world of creative marketing, few brands manage to capture attention like Texas Roadhouse. Known for its mouthwatering steaks and legendary rolls, the brand took its humor game to the next level with the "Hey Dudes Shoe Collaboration," an April Fools' prank that left everyone talking. The Setup: A Perfect Match (Or Was It?) On April 1st, Texas Roadhouse announced a surprising partnership with Hey Dudes, a casual shoe company loved for its comfort and laid-back style. The concept? A limited-edition shoe line inspired by the iconic restaurant. From designs resembling freshly baked rolls to vibrant steakhouse-themed colors, the announcement was too good (or hilarious) to ignore. The Reaction: Fans Fell for It! Social media erupted with excitement. Fans speculated whether the quirky collaboration was real or a cleverly disguised April Fools' joke. Some were ready to purchase, while others laughed at the sheer absurdity of walking around in bread-themed footwear. Either way, Texas Roadhouse succeeded in sparking engagement and bringing a smile to its customers' faces. Why It Worked: The Power of Playful Marketing This April Fools' prank hit all the right notes: Relatable Humor: Combining everyday items like shoes with the love of food was a genius move. Brand Connection: Texas Roadhouse played to its strengths, celebrating its beloved menu items in a fun way. Viral Potential: The idea was outrageous enough to go viral, driving traffic and visibility for both brands. The Takeaway for Marketers The "Hey Dudes Shoe Collaboration" prank serves as a masterclass in playful branding. It shows how a well-executed joke can boost a brand’s image, spark conversations, and create a lasting impression. While no actual shoes hit the market, Texas Roadhouse walked away with a big win in creativity and customer connection.