Vines Memes Quotes

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The massive success of the personalized recommendation algorithm relies on a few tricks, but the underlying principle is quite intuitive: If you like a certain kind of content, you’ll probably like other content similar to it. For instance, I recently liked a video of a man singing “Barbie World” by Nicki Minaj to the grave of President Lyndon B. Johnson. The algorithm correctly inferred that I enjoyed the song and sent me more funny “Barbie World” videos, which improved my experience on the app. It also probably pushed those videos to people who fit the same demographic profile as me, since they’re also likely to respond positively. When these songs accompany a meme or dance that people want to re-create, a trend is born. At its core, this process is the same as those on Vine and Musical.ly, just spread through a more sophisticated recommendation system. The videos are now especially compelling because they make it seem as if everyone were hopping onto a trend (a perception exacerbated by your biased recommendation feed). Because we’re social creatures, your recommendation page will pressure you to watch or participate in these trends, so you can feel caught up on the latest cultural references.
Adam Aleksic (Algospeak: How Social Media Is Transforming the Future of Language)