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Here are the statements made by the CEOs of AOL and Time Warner when they announced their $350 billion (!) merger on January 10, 2000. Stephen Case, the cofounder of AOL, proudly proclaimed, “This is a historic moment when new media has truly come of age.” Not to be left behind, Gerald Levin, the CEO of Time Warner, gushed philosophically that the internet had begun to “create unprecedented and instantaneous access to every form of media and to unleash immense possibilities for economic growth, human understanding and creative expression.” The result of this bromance? The largest failed merger in the history of the corporate world.23 Within two years, AOL took a write-off of $99 billion on the deal. Yes, “billion” with a “b.” The market value of AOL went from $226 billion in 2000 to $20 billion in 2002. In June 2015, it was acquired for a mere $4.4 billion by Verizon.
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