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We are hopping into strangers’ cars (Lyft, Sidecar, Uber), welcoming them into our spare rooms (Airbnb), dropping our dogs off at their houses (DogVacay, Rover), and eating food in their dining rooms (Feastly). We are letting them rent our cars (RelayRides, Getaround), our boats (Boatbound), our houses (HomeAway), and our power tools (Zilok). We are entrusting complete strangers with our most valuable possessions, our personal experiences—and our very lives. In the process, we are entering a new era of Internet-enabled intimacy.
~ Jason Tanz
Not so long ago, activities like these would have been viewed as weird, if not downright dangerous. Today, they are familiar to millions, thanks to the trust-building mechanisms established by platform businesses.
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Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You)