“
We need to understand the cycle from the point of view of the people who will use the experience, to meet them where they are
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
if, for each t, we write u(t) for the function from to that takes x to u(x, t), then it describes how the function u(t) “evolves” over time. The Cauchy problem for an evolution equation is the problem of determining this evolution from knowledge of its initial value u(0).
”
”
Timothy Gowers (The Princeton Companion to Mathematics)
“
align the UX content with the product principles.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
integrates with the software development life cycle.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
framework for the voice of the experience
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
For a person investigating whether an experience will work for them, traditional marketing content is appropriate, including ads, product pages, and more.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
the experience still needs to be installed, and the person needs to know how to take their first action (Figure 1-5). This is where UX content begins.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
How-to content still has a role, whether it’s articles in a help center or built in to the UX context. Sometimes, people want a little confidence boost to take their next step. The job of how-to content is to give people that confidence and instruction when they want it.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
If the experience involves money, health, privacy, or children, it’s likely that complex legal or regulatory constraints apply, too.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
After a person makes the commitment, marketing is over for that person.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
While the organization attracts, converts, onboards, engages, supports, and transforms, the person investigates, verifies, commits to, sets up, uses, fixes, prefers, and champions the experience. By realizing this difference in perspective and focus, the organization can more effectively address what the person is there for.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
The frequent TAPP rider tends to influence their communities to ride the bus. Through their behavior, they make riding the bus seem easy. Whether they think of themselves as champions of public transit or not, these people help attract more riders into the TAPP transit system.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
For a person investigating whether an experience will work for them, traditional marketing content is appropriate, including ads, product pages, and more. These pieces of content meet the organizational goal of attracting people.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
commitment, marketing is over for that person.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
the person who makes the decision to buy software for work is often not the person setting up the software.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
At a large enough business, an IT pro might need to establish permissions, implement special configurations, or enter data to make the experience work for that business. The organization that made the software can provide UX content for this setup crew, and different UX content for the people who will use the experience day to
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
At a large enough business, an IT pro might need to establish permissions, implement special configurations, or enter data to make the experience work for that business. The organization that made the software can provide UX content for this setup crew, and different UX content for the people who will use the experience day to day.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
If the experience has intrinsic content, like a game, finance, or mapping app, there is special content the person is there for: the game narrative, financial information, and maps.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
Sometimes, using the experience doesn’t go smoothly. Maybe the TAPP rider has forgotten to update their credit card expiration date, or maybe a bus has been unexpectedly rerouted for an emergency. The organization can use alerts and error messages to inform the person and help them get to their goals (Figure 1-
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
When there’s a break in the experience, the organization can provide error messages, alerts, and troubleshooting content.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
Experiences can also create communities.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
To give people more reasons to prefer this experience and this organization, the experience can include intrinsic value that isn’t available outside of the experience and create communities around the use of the experience to help attract more people into it.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
Before the writing can begin, the writer needs to identify the goals of the person who will use the experience as well as the goals of the organization making the experience.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
From the beginning, the UX writer needs to know the business constraints, including resources available for localization and the timelines to coordinate engineering and UX content with content for marketing, sales, and support. We also need to know what languages the people using the experience are fluent in, on which devices, and in what contexts. As the experience develops, we need to know technical, display, and design constraints (like maximum URL lengths and text box sizes), which text needs to be coded before hardware is shipped, and which text can be updated from live services.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
The very best working groups include team members who are familiar with the technical, legal, or financial opportunities and limits, and people who will use the experience.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
By finding many possible solutions, the team can choose the best one to move forward with.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
We can write UX text in the first-run experience for our TAPP app so that the first time the person uses the experience, they are able to start meeting their own goals right away.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
Onboarding helps people set up the experience. Different experiences might need different kinds of content, from simple first-run experiences to complete get-started guides and how-to information.
”
”
Torrey Podmajersky (Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word)
“
Para comprender cómo se comunica una audiencia, es valioso profundizar en su universo de escritura y habla. Después de todo, si el propósito es comprender el lenguaje natural utilizado en determinados públicos, el propósito aquí es la recopilación semántica, es decir, recopilar términos que se utilizan constantemente en el universo de la comunicación interpersonal.
”
”
Bruno Rodrigues (En busca de buenas prácticas de UX Writing (Spanish Edition))
“
1. Card Sorting Card sorting was originally a technique used in psychological research long before ‘UX research’ was a thing. It’s a simple concept: you write words or phrases on cards; then you ask the user to categorize them. You might also ask the user to label the categories.
”
”
Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
“
When I started exploring what flag I should plant back in 2009, there was a confluence of events in the works. The business world was increasingly using a methodology called Agile as its preferred product-development process while, at the same time, digital design was becoming increasingly important. Technology was rapidly evolving, and design was becoming a key differentiating factor for success—this was just a couple of years after the introduction of the iPhone. Companies were struggling to figure out how to integrate these two trends successfully, which created an opportunity for me—no one had solved this problem. This is where I decided to plant my flag—because I had the expertise, the opportunity, a real problem to solve that many people were dealing with, and the credibility to speak to it. I decided to work on solving this challenge and to bring everyone willing along with me on my journey. My teams and I started experimenting, trying different ways of working. We often failed, but as we were going through our ups and downs, I was sharing—publicly writing and giving talks about—what we were trying to do. Turned out I wasn’t the only one struggling with this issue. The more I wrote and the more I presented, the more widely I became known out in the world as someone who was not only working to solve this issue, but who was a source of ideas, honesty, and inspiration. So, when I left TheLadders, I had already planted my flag. I had found the thing I wanted to be known for and the work I was passionate about. A quick word of warning… Success on this path is a double-edged sword and you should approach this process with eyes open. The flag you plant today may very well be with you for the rest of your life—especially if you build widespread credibility on the topic. It’s going to follow you wherever you go and define you. No matter what else I do out in the world, I will forever be Jeff Gothelf—the Lean UX guy.
”
”
Jeff Gothelf (Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You)
“
It took me a couple of years after I woke up in that cold sweat to figure out what flag I was going to plant, and then how to do something with it. Using the process in Step 1, I found the things that I wanted to be known for and the work that I was passionate about. And then I started telling my story all the time to anyone who would actually listen. For me, this story was around Lean UX because of who I was at the time. I created a pitch based on design for designers, by designers, to change the way that they were working. And I honed that voice and that tone and that dialogue by telling the story over and over and over again using blog posts and articles and eventually in-person talks. The first talk I ever gave as a part of my new professional trajectory was on August 12, 2010. I told the story about how we solved the problem of integrating UX into Agile at TheLadders. And then the timeline started to accelerate from there. A month later, on September 24, I gave my first talk about Lean UX and it was in Paris. I was communicating about this topic publicly, and people were saying, “Hey, come give us a talk about it.” And I was writing about the topic in any publication that would actually listen to this kind of thing. I kept speaking and writing and making presentations, and as I got my ideas out into the world and put them into play in any way I could, on March 7, 2011, I finally hit the jackpot. This was three years after I had my 35th-birthday epiphany and the pressure was on—I knew I had just two years left before I was going to become obsolete, an also-ran. I hit the jackpot when I managed to get an article published in Smashing magazine. At the time, Smashing had a million readers online, and so the scale of my conversation was growing and growing because I was becoming known as the guy who had some answers to this question. That was a massive break for me because the article provided me with a global audience for the first time. Obviously, anything you publish on the internet is global and distributed, but the bottom line is that, if the platform you choose or that chooses you has a built-in audience, you stand a much bigger chance. Smashing magazine had an audience. The article, titled “Lean UX: Getting Out of the Deliverables Business” became very successful, and that’s where I planted my flag—providing solutions to the Agile and design problem with a real-world tested solution nicely packaged and labeled as Lean UX.
”
”
Jeff Gothelf (Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You)
“
How to Build a Mobile App with React Native
With the continuous evolution of web applications, real-time apps, and hybrid apps, the companies want faster development and easy maintenance for their app. Due to high-end technologies, the React Native app development has earned its significance in bringing all of these together within the limited budget of the companies.
Overview of React Native
As the React Native is based on the React framework, it is good for React Native app development to follow the same. In addition to that, React Native has separate APIs for both the platforms, it allows development for both Android and iOS in the single app, and most importantly, it is free and open-source. Facebook’s React Native Developing apps that run on the different operating systems with one tool, especially mobile devices, would be a great advantage to the developers. Therefore, the React Native development by Facebook is one of the best ways to build apps that are scalable and flexible. The Android App Development with React Native With the number of active Android users, it has created more value to the companies in developing the apps for android mobile devices.
Working with React Native
In React Native, the developers have a lot of responsibilities. They do not need to write the code manually, as React Native automatically generates the code for the mobile app development. This is the reason why the developers need to focus more on the UX of the app. There are several UX aspects that are required for a development, such as the native code, the visual aesthetics, the technical and back-end aspects. All these aspects would be added together to design the user interface. This is why the React Native app development becomes quite important. The creation of the native code, design, and other technical aspects make React Native a valuable tool for developers and non-developers.
Benefits of React Native
React Native helps in building a complete native mobile app without any coding skills. The beautiful library creates responsive and interactive web apps from all the simple mobile web components and thus increases the creation of high-quality applications. React Native is a part of web development in its new form with its development of new concepts in application. It uses the native functionality of an operating system so that all of the advanced concepts of web development can be applied to mobile apps. This makes React Native a preferred platform for apps which are made specifically for Android and iOS. With React Native, the companies can develop a beautiful and efficient app in less time without having to spend too much time.
Conclusion
As stated in the above results of mobile app development, the UI remains the most important part of a mobile app. All developers are in love with different UI frameworks and libraries. As for this topic, given below are some of the great reasons to select React Native as a UI framework: It’s the only full-stack UI framework from Facebook. More than 20 frameworks have appeared, and React Native is the only one that was born out of Facebook. Features like rendering into the DOM, XHR, Native Embedding, data persistence, offline support and more. Although React Native is more than capable of tackling many challenges, it still falls short of some modern technologies like HOCs and Server-side Rendering (SSR).
”
”
Peter Lee (Nuneaton (Images of England))