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Differentiating Yourself Pursuing a differentiation strategy has merit over pursuing a low-cost strategy. Focusing and sharpening your strengths is a major step in developing competitive advantage—the thing that you can do better than anyone else. The first step is to take stock of your resources and capabilities and assess whether they match your intentions. Do you have what is called “strategic fit”? Aligning your resources and capabilities with your intentions puts you in the best position for crafting and executing a successful strategy. To help you achieve this, develop a personal USP, a one-sentence description of what you offer people that few others can match. Now do the same for a trusted friend and exchange the results. This is sometimes the best way of taking your personal skills inventory.
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