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Intuitive design is how we give the user new superpowers.
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Jared Spool (Web Site Usability: A Designer's Guide (Interactive Technologies))
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Immature product teams make the same mistake: They want users to understand their products but refuse to understand their users.
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Mario Maruffi
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Our goal is not to create a deliverable, it’s to change something in the world — to create an outcome.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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If you think user research is expensive, you should look at the cost of building the wrong thing.
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Mario Maruffi
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Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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When your number one job is serving the needs of users, and some external force tries to divert your efforts to some other goal, your number one job now changes to removing that external force. It doesn’t matter if that external force has more economic or political power than you do. Your job is clear.
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Alan Cooper
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Effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations.
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Yu-kai Chou (Actionable Gamification: Beyond Points, Badges, and Leaderboards)
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Users' problems are design opportunities.
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Mario Maruffi
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Many people make their way to user experience by crossing over from an adjacent field. These crossovers are the people who are carrying UX forward, taking it to new levels and new organizations.
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Leah Buley (The User Experience Team of One: A Research and Design Survival Guide)
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To avoid the too-common trap of building a platform disconnected from the needs of teams, it is essential to ensure that the platform teams have a focus on user experience (UX) and particularly developer experience (DevEx).
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Matthew Skelton (Team Topologies: Organizing Business and Technology Teams for Fast Flow)
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Hidden in the physical work space, in the user's words, and in the tools they use are the beautiful gems of knowledge that can create revolutionary, breakthrough products or simply fix existing, broken products. People do strange things - unexpected things - and being there to witness and record these minute and quick moments of humanity is simply invaluable
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Jon Kolko (Thoughts on Interaction Design)
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Companies say they value great design. But they assume that to do great design they need a rock star designer. But great design doesn’t live inside designers. It lives inside your users’ heads. You get inside your users heads by doing good UX research: research that provides actionable and testable insights into users’ needs.
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David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
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It’s often the case that teams working in agile processes do not actually go back to improve the user interface of the software. But, as the saying goes, “it’s not iterative if you only do it once.” Teams need to make a commitment to continuous improvement, and that means not simply refactoring code and addressing technical debt but also reworking and improving user interfaces. Teams must embrace the concept of UX debt and make a commitment to continuous improvement of the user experience.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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As designers, we have a responsibility to remove inherent complexity from our interfaces, or else we ship that complexity to our users. This can result in confusion, frustration and a bad user experience. Where possible, designers and developers should handle complexity, while taking care not to over-simplify to the point of abstraction.
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Jon Yablonski (Laws of UX: Using Psychology to Design Better Products & Services)
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In most cases, having and using a fantastic machine learning algorithm is less important than deploying a well-designed user experience (UX) for your products.
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Mariya Yao (Applied Artificial Intelligence: An Introduction For Business Leaders)
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All life is an experiment. The more experiments you make, the better.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Design only what you need. Deliver it quickly. Create enough customer contact to get meaningful feedback fast.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Research is formalized curiosity. It is poking and prying with a purpose.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.
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Stephen P. Anderson (Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences)
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Lean UX advocates a team-based mentality. Rockstars, gurus, ninjas, and other elite experts of their craft break down team cohesion and eschew collaboration.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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A user interface is like a joke. If you have to explain it, it’s not that good
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Martin Leblanc
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Gamification is the objectification of user experience
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Vineet Raj Kapoor
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It’s hard to convince people that the design, UX, and brand are the cake, but technology is the oven. Electricity is expensive.
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Tomer Sharon (It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects)
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Product requirements conversations must then be grounded in business outcomes: what are we trying to achieve by building this product? This rule holds true for design decisions as well. Success criteria must be redefined and roadmaps must be done away with. In their place, teams build backlogs of hypotheses they’d like to test and prioritize them based on risk, feasibility, and potential success.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Generally, hypothesis statements use the format: We believe [this statement is true]. We will know we’re [right/wrong] when we see the following feedback from the market: [qualitative feedback] and/or [quantitative feedback] and/or [key performance indicator change].
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
“
As you navigate through the rest of your life, be open to collaboration. Other people and other people’s ideas are often better than your own. Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life. — Amy Poehler
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Gothelf, Jeff (Lean UX: Applying Lean Principles to Improve User Experience)
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a new breed of designers is developing brand-new techniques under the banner of Lean User Experience (Lean UX). They recognize that the customer archetype is a hypothesis, not a fact. The customer profile should be considered provisional until the strategy has shown via validated learning that we can serve this type of customer in a sustainable way.
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Eric Ries (The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses)
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We are still building linear organizations in a world that demands constant change. We are still building silos in a world that demands thorough collaboration. And we are still investing in analysis, arguing over specifications, and efficiently producing deliverables in a world that demands continuous experimentation in order to achieve continuous innovation.
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Gothelf, Jeff (Lean UX: Applying Lean Principles to Improve User Experience)
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UX strategy is the process that should be started first, before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. Although UX design encompasses numerous details such as visual design, content messaging, and how easy it is for a user to accomplish a task, UX strategy is the “Big Picture.” It is the high-level plan to achieve one or more business goals under conditions of uncertainty.
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Jaime Levy (UX Strategy: How to Devise Innovative Digital Products that People Want)
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As good architects know, seemingly arbitrary decisions, such as where to locate the bathrooms, will have subtle influences on how the people who use the building interact. Every trip to the bathroom creates an opportunity to run into colleagues, for better or for worse. A good building is not merely attractive, it also works. As we shall see, small and apparently insignificant details can have major impacts on people's behaviour. A good rule of thumb is to assume that everything matters. In many cases, the power of these small details come from focusing the attention of users in a particular direction.
A wonderful example of this principle comes from, of all places, the men's rooms at Schiphol airport in Amsterdam. There, the authorities etched the image of a black housefly into each urinal. It seems that men usually do not pay much attention to where they aim, which can create a bit of a mess. But if they see a target, attention, and therefore accuracy, are much increased. According to the man who came up with the idea, it works wonders... Etchings reduced spillage by 80%.
The insight that everything matters can be both paralysing and empowering.
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Richard H. Thaler (Nudge: Improving Decisions About Health, Wealth, and Happiness)
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As entrepreneurs, product managers, developers, and designers, we love to spend our time coming up with cool new feature ideas and designing great user experiences. However, those items sit at the top two levels of the pyramid of user needs. First and foremost, the product needs to be available when the user wants to use it. After that, the product's response time needs to be fast enough to be deemed adequate. The next tier pertains to the product's quality: Does it work as it is supposed to? We then arrive at the feature set tier, which deals with functionality. At the top, we have user experience (UX) design, which governs how easy—and hopefully how enjoyable—your product is to use. As with Maslow's hierarchy, lower-level needs have to be met before higher-level needs matter.
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Dan Olsen (The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback)
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The real-world manifestation of software products that customers see and use is the user experience (UX), which is the top layer of the Product-Market Fit Pyramid. Beyond software, this is also true for any product with which the customer interacts. The UX is what brings a product's functionality to life for the user.
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Dan Olsen (The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback)
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Until a few years ago, booking a hotel online was a remarkably frustrating experience: once you chose the destination you had to browse through dozens of brand.com sites, search for rates, location, fill endless contact forms to, eventually, find out that the hotel you liked was fully booked. This process could take days, while today the same result can be achieved by simply applying a filter on TripAdvisor, with a much faster and less frustrating UX. Back in 2008, without a proper aggregator, the only possibility web users had was to search for very generic keywords on search engines. This explains why, only a decade ago, the query “Hotels in Paris” was at its peak of popularity, while today the same query produces only 1/4 of the original volume.
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Simone Puorto
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The first two things are to understand the user needs and the business goals. The third is to have a process which helps you in planning, researching, designing and developing the product.
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Csaba Házi (7STEPUX®: The complete UX process from strategy to design)
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In June 2011, this message appeared on the Interaction Designers Association (IXDA) discussion list: I am at a point in my life where I know I want to do UX design after doing Web design for so long and then reading about usability testing, etc., 6 years ago. But my issue is I’m tired of working for orgs who say they care about their customer but don’t do testing to even know what their customers want from them... I’m kind of fed up with working for people who don’t get it.
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Leah Buley (The User Experience Team of One: A Research and Design Survival Guide)
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UX designers have to constantly learn about human psychology, interaction design, information architecture and user research techniques, just to name a few, in order to create the right solutions to a user’s problems.
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Jenifer Tidwell
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Steve Krug Don’t Make Me Think Steven Portigal Interviewing Users Laura Klein UX for Lean Startups: Faster,
Smarter User Experience Research and Design Don Norman Design of Everyday Things Erika Hall Just Enough Research
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Lauryl Zenobi (I want a UX job!: How to make a career change into UX research)
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Leah Buley The User Experience Team of One:
A Research and Design Survival Guide William Albert and Thomas Tullis Measuring the
User Experience: Collecting, Analyzing, and Presenting Usability Metrics Braden Kowitz, et.al. Sprint: How to Solve Big
Problems and Test New Ideas in Just Five Days Dana Chisnell and Jeffrey Rubin Handbook of
Usability Testing: How to Plan, Design and Conduct
Effective Test
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Lauryl Zenobi (I want a UX job!: How to make a career change into UX research)
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minimise choices when response time is critical to decrease decision time
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Jon Yablonski (Laws of UX: Using Psychology to Design Better Products & Services)
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Teams that enjoy working together produce better work.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Have a sunny hello! Mate !
We are doing and providing design and Development Service that one the stranded and qualitative.
we are believe Great design makes your brand marketing easier and enjoyable to get it. We will use our graphic design experience to create beautiful Brand identity that demonstrate your company’s uniqueness. We take pride in our work, making sure that every element is beautifully designed with color, proportion, type, shape and image in-mind. We can create nearly any kind of web and print design such as:
Identity/Logo
User Interface Design for Mobile Apps &Website.
Web Marketing such as advertising Banner and Poster
Business cards
Info graphic etc
We also provide Clipping Path services for your images:
· Remove Background from your images or photos
· Create Shadows
· Masking Images
· Retouching Photos to make it more vibrant
· Glamour correction
· Color correction
· Brightness and contrast correction
· Raster to vector
· Digital image album creation etc.
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al kafi
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beware the "slash"—a job listing that advertises for a UX/UI designer betrays a lack of appreciation for the value of UX, and suggests that the organisation is probably actually looking for a UI designer.
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Matthew Magain (Get Started in UX: The Complete Guide to Launching a Career in User Experience Design)
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How is it possible that our departmental silos are operating with agility, but our companies are hopelessly rigid and slow?
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Clients think that a product is composed of only user interfaces.
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Emrah Yayici (UX Design and Usability Mentor Book : With Best Practice Business Analysis and User Interface Design Tips and Techniques)
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Lean UX uses these foundations to break the stalemate between the speed of Agile and the need for design in the product-development lifecycle.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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In fact, one of the only things harder than building an intuitive, delightful, innovative, easy-to-use product is hiring a designer to do it for you.
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Laura Klein (UX for Lean Startups: Faster, Smarter User Experience Research and Design)
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You might also want to read Index of UX guidelines for Windows Store apps and Design Windows Store apps using Blend for Microsoft Visual Studio 2013 to learn more about how to implement a great user experience.
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Anonymous
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To be a user experience designer means to practice a set of methods and techniques for researching what users want and need, and to design products and services for them. Through good UX, you are trying to reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.
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Leah Buley (The User Experience Team of One: A Research and Design Survival Guide)
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Enterprises that use design thinking and user experience (UX) design strategically to delight customers at each step of their interaction with the organization have thrived: research shows companies which apply UX design in this way experience faster growth and higher revenues.2
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Jez Humble (Lean Enterprise: How High Performance Organizations Innovate at Scale (Lean (O'Reilly)))
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We seek out a balance, most notably between logic and emotion, like Spock and Kirk, or Data and Data in that episode where his emotion chip overloaded his positronic relays. You
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Russ Unger (A Project Guide to UX Design: For User Experience Designers in the Field or in the Making)
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The third thing you need to consider is making the application actionable, that is to say, making sure that as well as form it has function too. Allow the user to see clearly what actions are available, and where they need to go to get where they want.
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Ian Brooks (The Importance of User Experience: A Complete Guide to Effective UI and UX Strategies for Creating Useful and Usable Mobile & Web Applications)
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Everything has a user experience. Your job is not to create the user experience. Your job is to make it good.
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Joel Marsh (UX for Beginners: A Crash Course in 100 Short Lessons)
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The goal of a UX designer is to make users effective.
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Joel Marsh (UX for Beginners: A Crash Course in 100 Short Lessons)
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UX designers should convince clients to get “fair value” outcomes with “must-have” features rather than many “nice-to-have” ones.
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Emrah Yayici (UX Design and Usability Mentor Book : With Best Practice Business Analysis and User Interface Design Tips and Techniques)
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Lean UX is the practice of bringing the true nature of a product to light faster, in a collaborative, cross-functional way that reduces the emphasis on thorough documentation while increasing the focus on building a shared understanding of the actual product experience being designed.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Ensuring that an idea is right before scaling it out mitigates the risk inherent in broad feature deployment.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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Rockstars don’t share — neither their ideas nor the spotlight. Team cohesion breaks down when you add individuals with large egos who are determined to stand out and be stars. When collaboration breaks down, you lose the environment you need to create the shared understanding that allows you [to avoid repetition] to move forward effectively.
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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User interface design is like football. Everybody in the company feels confident and keen to comment on the designs.
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Emrah Yayici (UX Design and Usability Mentor Book : With Best Practice Business Analysis and User Interface Design Tips and Techniques)
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Research is formalized curiosity. It is poking and prying with a purpose. — Zora Neale Hurston
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Jeff Gothelf (Lean UX: Applying Lean Principles to Improve User Experience)
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the book of 944 design guidelines for text-based user interfaces of bygone days that Smith and Mosier of Mitre Corporation developed for the U.S. Air Force (Mosier & Smith, 1986; Smith & Mosier, 1986).
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Rex Hartson (The UX Book: Process and Guidelines for Ensuring a Quality User Experience)
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Trying new things constantly and then abandoning them without further study or work is not iterating. That’s flailing.
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Laura Klein (UX for Lean Startups: Faster, Smarter User Experience Research and Design)
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Here is the worst possible way for you to try to figure out if your idea solves somebody’s problem: Ask them. The vast majority of entrepreneurs seem to think that explaining their concept in detail to a few people and then asking whether it’s a good idea constitutes validation. It does not.
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Laura Klein (UX for Lean Startups: Faster, Smarter User Experience Research and Design)
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The most important driver of user satisfaction is usefulness, which is largely reflected in the interaction design. The interaction design has to be incorporated at the deepest level of the software architecture and it is often the most expensive to change late in the process.
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Arnie Lund (User Experience Management: Essential Skills for Leading Effective UX Teams)
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There is one more reason to use stories in UX, it's simply because the power of stories allows us to see the world through a new lens. One of the hardest things to do is to understand a task, context, or experience as someone else does. But once you see a design problem from the new perspective, we are halfway home to a solution.
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Whitney Quesenbery (Storytelling for User Experience: Crafting Stories for Better Design)
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Visual design that incorporates psychological principles not only attracts attention but also engages emotions, influencing how users interact and remember the experience.
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Darshana Bamania
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These capabilities include (but are not restricted to): •Application security •Commercial and operational viability analysis •Design and architecture •Development and coding •Infrastructure and operability •Metrics and monitoring •Product management and ownership •Testing and quality assurance •User experience (UX)
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Matthew Skelton (Team Topologies: Organizing Business and Technology Teams for Fast Flow)
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How to get my business on top of google search?
Let’s begin with an explanation of why being on top of Google is important. To be precise, what does this mean? What are the advantages and disadvantages of being here? And who should care about it in any case?
Being on top of google search means that when users make the search query - the site appears before its competitors. Not only in the row of results, but also among them in the first place. The more often you are there, the better. Being on top of Google search has a significant impact on traffic growth for your business. This is due to two reasons:
1) 80% of people do not click beyond page 1 in search engine results
2) When someone goes down to pages 2-3 they do not stay there, so it's a lost cause
When it comes to SEO, there are no secrets or magic formulas that work 100% all the time. There is only a set of rules that helps you determine which actions yield a better result based on research made within a certain period of time. It may not be 100%, but you need to know at least some basics in order to have an idea about why your site doesn't have high rankings yet and what needs to be done to achieve them! Based on our experience with improving the search engine position of numerous fantasy app development websites, we compiled this list of the most important factors that influence Google rankings:
1. The code of your website and its structure (technical part)
2. The relevance of content on your site - how to make it unique and relevant at the same time (on-page factors)
3. Relevance and popularity of backlinks pointing to your site (off-page factors)
4. Quality of traffic coming from search engines to your website (on-page and off-page factors)
5. The overall authority, popularity, and trustworthiness of a domain name as well as quantity and quality of backlinks you have pointing to it (backlink profile).
6. Compatibility with the type and model of used CMS platform, user-friendliness, and a number of bugs or errors that may be present
7. Terms and conditions mentioned on your website as well as its structure, design, and user-friendliness (UX)
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Gargi Sharma
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Quantitative data tell us what people are doing. Qualitative data tell us why people are doing it. The best kind of research combines the two kinds of data.
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David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
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Creating personas should never be your goal— understanding users’ needs, goals and motivations should be your goal.
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David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
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Never, ever, ever, act on assumptions. Search out the facts and act on those.
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David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
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Fundamentally, all UX research answers one of two questions: (a) Who are our users and what are they trying to do? (b) Can people use the thing we’ve designed to solve their problem? You answer the first question with a field visit and you answer the second question with a usability test.
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David Travis (Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy)
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this conclusion of a recent study1 from Mckinsey which evaluated the actual business value of design: businesses that invest in their design capability outperform those that don't by double. In other words, good design means a business can meet their bottom line, which means money.
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Vy Alechnavicius (Get Into UX: A Foolproof Guide to Getting Your First User Experience Job)
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Employee Experience (EX) is still not embedded into the majority of daily operations. If we correlate EX to User Experience (UX) or Customer Experience (CX) there is much of the holistic picture missing.
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Ines Garcia (Sustainable Happy Profit)
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Once upon a time, in the glory days of the early internet, when UX wasn’t even an afterthought, websites were clunky, confusing and about as user-friendly as a cactus. Have any of you ever seen those fonts or animated gifs from the early inter- net? A sight to be seen.
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Adrian Bilan (Confident UX: The Essential Skills for User Experience Design (Confident Series, 14))
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If I had only one hour to solve a problem, I would spend up to two-thirds of that hour in attempting to define what the problem is.1” UNKNOWN PROFESSOR AT YALE UNIVERSITY
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Vy Alechnavicius (Get Into UX: A Foolproof Guide to Getting Your First User Experience Job)
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A designer is able to take a simple brief with business goals, do a deep dive into their customers’ lives to understand the current experience, outline where the opportunities are, produce meaningful ideas, connect the dots and work with other people to produce a better user experience.
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Vy Alechnavicius (Get Into UX: A Foolproof Guide to Getting Your First User Experience Job)
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Neoliberalism has, to a great extent, succeeded in replacing in-depth, critical, and independent social science with research funded by corporations to serve corporate interests. We are seeing a sharp decline of independent writers and researchers and a sharp rise of UX (user experience) jobs that are often narrow in scope, and solely focused on understanding users not to create a more informed and critical society, but simply to increase numbers, get users to consume more, and to increase profits for the few at the top.
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Louis Yako
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Information visualization, the art of representing data in a way that makes it easy to understand and to manipulate,
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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From designing meaningful interfaces, to processing your own UX research, information visualization is an indispensable tool in your UX design
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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A user’s mind is complex. You should know; you have one, (I assume). UXers work with subjective thoughts and feelings a lot; they can make or break your results. And the designer must ignore their own psychology sometimes, too, and that’s hard!
Ask yourself: What is the user’s motivation to be here in the first place? How does this make them feel? How much work does the user have to do to get what they want? What habits are created if they do this over and over? What do they expect when they click this? Are you assuming they know something that they haven’t learned yet? Is this something they want to do again? Why? How often? Are you thinking of the user’s wants and needs, or your own? How are you rewarding good behavior?
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Joel Marsh (UX for Beginners: A Crash Course in 100 Short Lessons)
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If anyone wants to learn how to become a better UX designer and overall human, they should work in retail or the service industry. Front-of-house and back-of-house translate to front-end and back-end design. Not only do you learn how to manage customer expectations, but you learn how to encourage the team around you for overall, a better customer experience.
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Dimitri Alexander
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offers 5 criteria that a product must meet so as to be usable: Effectiveness Efficiency Engagement Error Tolerance Ease of Learning
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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4. Field Studies This is actually a number of techniques under a broad heading. It’s all about going out and observing users ‘in the wild’ so that we can measure behavior in the context where users actually use a product. Field studies include ethnographic research, interviews, observations, and contextual enquiry.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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recap, the techniques are: Card sorting Expert review Eye movement tracking Field studies Usability testing Remote usability testing User personas
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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7. User Personas User personas are a fictional representation of the ideal user. They focus on the goals of the user, that individual’s characteristics and the attitudes he/she displays. They also examine what the user expects from the product.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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Of course, a first-time computer user cannot map what they see on a screen to a prior digital experience. However, their cognitive processing of any digital artifact will still be based on natural language. Linguistically associating physical-world metaphors to on-screen actions and objects allows them to participate in a human-to-computer interaction.
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Daniel Rosenberg (UX Magic)
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error tolerance, according to Whitney Quesenberry, requires: Restricting opportunities to do the wrong thing. Make links/buttons clear and distinct; keep language clear and simple;
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
“
The best way to support ease of learning is to design systems that match a user’s existing mental models. A mental model is simply a representation of something in the real world and how it is done from the user’s perspective. It’s why virtual buttons look a lot like real buttons – we know that we push buttons;
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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When you’re designing for usability, thinking about utility is important, too. While usability is concerned with making functions easy and pleasant to use, utility is about providing functions that users need in the first place.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
“
1. Card Sorting Card sorting was originally a technique used in psychological research long before ‘UX research’ was a thing. It’s a simple concept: you write words or phrases on cards; then you ask the user to categorize them. You might also ask the user to label the categories.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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Card sorting, an approach that UX research inherited from psychological research, is an excellent, and wonderfully simple, way of assessing what users’ priorities are and how their sense of order processes the existing nature of an item in question.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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1D: Words Words—especially those used in interactions, such as button labels—should be meaningful and simple to understand.
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)
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Let’s get something straight. No company wants to build a product with a terrible experience.
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Gavin Lew (AI and UX: Why Artificial Intelligence Needs User Experience)
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Currently unpublished data by the UK Government Digital Service (GDS) shows that users often struggle to make a selection when there are more than about 20 options.
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Jessica Enders (Designing UX: Forms: Create Forms That Don't Drive Your Users Crazy (Aspects of UX))
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(UX) design is all about: including the experiential reality of the user as a primary input to design rather than relying only on the goals of a business or the needs of a technology. Embodied cognition is a way of understanding more deeply how users have experiences, and how even subtle changes in the environment can have profound impacts on those experiences.
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Andrew Hinton (Understanding Context: Environment, Language, and Information Architecture)
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Again, manufacturers do not set out to make products that disappoint—but they exist. Why? Sometimes, the simple answer is that the product creators did not spend enough time on the true need.
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Gavin Lew (AI and UX: Why Artificial Intelligence Needs User Experience)
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Ask Open-Ended Questions When you start to ask questions, never give the participant a chance to simply answer yes or no. The idea here is to ask questions that start a discussion. These questions are bad for starting a discussion: “Do you think this is cool?” “Was that easy to use?” These questions are much better: “What do you think of this?” “How’d that go?
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Laura Klein (UX for Lean Startups: Faster, Smarter User Experience Research and Design)
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Does the site or application give the user value?
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Mads Soegaard (The Basics of User Experience Design: A UX Design Book by the Interaction Design Foundation)