Used Car Warranty Quotes

Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

Consumer Reports Extended Car Warranty

I was autographing books at one of those little rattan tables in the bookstore when I found myself looking into the saddest eyes I had ever seen. “The doctor wanted me to buy something that would make me laugh,” she said. I hesitated about signing the book. It would have taken corrective surgery to make that woman laugh. “Is it a big problem?” I asked. The whole line of people was eavesdropping. “Yes. My daughter is getting married.” The line cheered. “Is she twelve or something?” “She’s twenty-four,” said the woman, biting her lip. “And he’s a wonderful man. It’s just that she could have stayed home a few more years.” The woman behind her looked wistful. “We’ve moved three times, and our son keeps finding us. Some women have all the luck.” Isn’t it curious how some mothers don’t know when they’ve done a good job or when it’s basically finished? They figure the longer the kids hang around, the better parents they are. I guess it all depends on how you regard children in the first place. How do you regard yours? Are they like an appliance? The more you have, the more status you command? They’re under warranty to perform at your whim for the first 18 years; then, when they start costing money, you get rid of them? Are they like a used car? You maintain it for years, and when you’re ready to sell it to someone else, you feel a great responsibility to keep it running or it reflects on you? (That’s why some parents never let their children marry good friends.) Are they like an endowment policy? You invest in them for 18 or 20 years, and then for the next 20 years they return dividends that support you in your declining years or they suffer from terminal guilt? Are they like a finely gilded mirror that reflects the image of its owner in every way? On the day the owner looks in and sees a flaw, a crack, a distortion, one tiny idea or attitude that is different from his own, he casts it aside and declares himself a failure? I see children as kites. You spend a lifetime trying to get them off the ground. You run with them until you’re both breathless...they crash...you add a longer tail...they hit the rooftop...you pluck them out of the spout. You patch and comfort, adjust and teach. You watch them lifted by the wind and assure them that someday they’ll fly. Finally they are airborne, but they need more string so you keep letting it out. With each twist of the ball of twine there is a sadness that goes with the joy, because the kite becomes more distant, and somehow you know it won’t be long before that beautiful creature will snap the lifeline that bound you together and soar as it was meant to soar—free and alone. Only then do you know that you did your job.

map out all the activities in that group’s typical customer value chain. Decouplers often trip up on this step in two ways. First, they are overly generic in articulating the CVC. When mapping the process of buying a car, auto executives tend to describe it as: feel the need to buy car > become aware of a car brand > develop an interest in the brand > visit the dealer > purchase the car. This is a start, but it is not specific enough. Decouplers must ask: When do people actually need a new car? How exactly do people become aware of car brands? How do people become interested in a make or model? And so on. The generic process of awareness, interest, desire, and purchase isn’t specific enough to help. Decouplers also flounder by failing to identify all the relevant stages in the value chain. For the car-buying process, a better description of the CVC might be: become aware that your car lease will expire in one month > feel the need to purchase a new car > develop a heightened interest in car ads > visit car manufacturers’ websites > create a set of two or three brands of interest > visit third-party auto websites > compare options of cars in the same category > choose a model > shop online for the best price > visit the nearest dealer to see if they have the model in stock > see if they can beat the best online price > test-drive the cars > decide about financing, warranty, and other add-ons > negotiate a final price > sign the contract > pick up the car > use it > wait for the lease to expire again. With this far more detailed CVC, we can fully appreciate the complexity of the car-buying

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