Tumblr Aesthetic Quotes

The rise of Milo, Trump and the alt-right are not evidence of the return of the conservatism, but instead of the absolute hegemony of the culture of non-conformism, self-expression, transgression and irreverence for its own sake – an aesthetic that suits those who believe in nothing but the liberation of the individual and the id, whether they’re on the left or the right. The principle-free idea of counterculture did not go away; it has just become the style of the new right.

It is significant here too that, despite the constant accusations of ‘Cultural Marxism’ by the Trumpian online right, the countercultural aesthetics of anti-conformism in the US were later cultivated by the US government as part of a culture war against communism.

The rise of Milo, Trump and the alt-right are not evidence of the return of the conservatism, but instead of the absolute hegemony of the culture of non-conformism, self-expression, transgression and irreverence for its own sake – an aesthetic that suits those who believe in nothing but the liberation of the individual and the id, whether they’re on the left or the right.

Nietzsche, one of the main thinkers being channeled by rightist chan culture knowingly or otherwise, argued for transgression of the pacifying moral order and instead for a celebration of life as the will to power. As a result, his ideas had appeal to everyone from the Nazis to feminists like Lily Braun. Today, the appeal of his anti-moralism is strong on the alt-right because their goals necessitate the repudiation of Christian codes that Nietzsche characterized as slave morality. Freud, on the other hand, characterized transgression as an anti-civilizational impulse, as part of the antagonism between the freedom of instinctual will and the necessary repressions of civilization. Perhaps the most significant theorist of transgression Georges Bataille inherited his idea of sovereignty from de Sade, stressing self-determination over obedience. Although rightist chan culture was undoubtedly not what Bataille had in mind, the politically fungible ideas and styles of these aesthetic transgressives are echoed in the porn-fuelled shocking content of early /b/ and in the later anti-liberal transgressions of the later /pol/. Bataille revered transgression in and of itself, and like de Sade viewed non-procreative sex as an expression of the sovereign against instrumentalism, what he called ‘expenditure without reserve’. For him excessive behavior without purpose, which also characterizes the sensibility of contemporary meme culture in which enormous human effort is exerted with no obvious personal benefit, was paradigmatically transgressive in an age of Protestant instrumental rationality.

Transgression has been embraced as a virtue within Western social liberalism ever since the 60s, typically applied today as it is in bell hooks’ Teaching to Transgress. So elevated has the virtue of transgression become in the criticism of art, argued Kieran Cashell, that contemporary art critics have been faced with a challenge: ‘either support transgression unconditionally or condemn the tendency and risk obsolescence amid suspicions of critical conservatism’ as the great art critic Robert Hughes often was. But, Cashell wrote, on the value placed upon transgression in contemporary art: ‘In the pursuit of the irrational, art has become negative, nasty and nihilistic.’ Literary critic Anthony Julius has also noted the resulting ‘unreflective contemporary endorsement of the transgressive’. Those who claim that the new right-wing sensibility online today is just more of the same old right, undeserving of attention or differentiation, are wrong. Although it is constantly changing, in this important early stage of its appeal, its ability to assume the aesthetics of counterculture, transgression and nonconformity tells us many things about the nature of its appeal and about the liberal establishment it defines itself against. It has more in common with the 1968 left’s slogan ‘It is forbidden to forbid!’ than it does with anything most recognize as part of any traditionalist right. Instead of interpreting it as part of other right-wing movements, conservative or libertarian, I would argue that the style being channelled by the Pepe meme-posting trolls and online transgressives follows a tradition that can be traced from the eighteenth-century writings of the Marquis de Sade, surviving through to the nineteenth-century Parisian avant-garde, the Surrealists, the rebel rejection of feminized conformity of post-war America and then to what film critics called 1990s ‘male rampage films’ like American Psycho and Fight Club.