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A well-configured board will comprise people with a broad range of skills and experiences, probably from disciplines and professions not directly related to the mission of the organization itself. I know what that is like because on two boards I have been the one and only CEO of a public company. I was able to bring a perspective about growth, finance, organization structure, and regulation that no other director offered. At Dunkin’, we invited Carl Sparks to join the board in 2013 because he had deep expertise in digital marketing, thanks to his work with Expedia and Travelocity. When he came onboard, we were in the midst of a big push toward the launch of our DD Perks mobile app rewards program. Carl’s participation proved invaluable. As we’ve seen, outsiders and fresh voices are one of the most reliable sources of status quo questioning.
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Nigel Travis (The Challenge Culture: Why the Most Successful Organizations Run on Pushback)