Translation Profile Quotes

being a math genius doesn’t necessarily translate to financial gain. Lots of geniuses die poor.

When I lived in New York and went to Chinatown, I learned that these flavors and their meanings were actually a foundation of ancient Chinese medicine. Salty translated to fear and the frantic energy that tries to compensate for or hide it. Sweet was the first flavor we recognized from our mother's milk, and to which we turned when we were worried and unsure or depressed. Sour usually meant anger and frustration. Bitter signified matters of the heart, from simply feeling unloved to the almost overwhelming loss of a great love. Most spices, along with coffee and chocolate, had some bitterness in their flavor profile. Even sugar, when it cooked too long, turned bitter. But to me, spice was for grief, because it lingered longest.

qualifies as a WMD. The people putting it together in the 1990s no doubt saw it as a tool to bring evenhandedness and efficiency to the criminal justice system. It could also help nonthreatening criminals land lighter sentences. This would translate into more years of freedom for them and enormous savings for American taxpayers, who are footing a $70 billion annual prison bill. However, because the questionnaire judges the prisoner by details that would not be admissible in court, it is unfair. While many may benefit from it, it leads to suffering for others. A key component of this suffering is the pernicious feedback loop. As we’ve seen, sentencing models that profile a person by his or her circumstances help to create the environment that justifies their assumptions. This destructive loop goes round and round, and in the process the model becomes more and more unfair. The third question is whether a model has the capacity to grow exponentially. As a statistician would put it, can it scale? This might sound like the nerdy quibble of a mathematician. But scale is what turns WMDs from local nuisances into tsunami forces, ones that define and

PATTERNS OF THE “SHY” What else is common among people who identify themselves as “shy?” Below are the results of a survey that was administered to 150 of my program’s participants. The results of this informal survey reveal certain facts and attitudes common among the socially anxious. Let me point out that these are the subjective answers of the clients themselves—not the professional opinions of the therapists. The average length of time in the program for all who responded was eight months. The average age was twenty-eight. (Some of the answers are based on a scale of 1 to 5, 1 being the lowest.) -Most clients considered shyness to be a serious problem at some point in their lives. Almost everyone rated the seriousness of their problem at level 5, which makes sense, considering that all who responded were seeking help for their problem. -60 percent of the respondents said that “shyness” first became enough of a problem that it held them back from things they wanted during adolescence; 35 percent reported the problem began in childhood; and 5 percent said not until adulthood. This answer reveals when clients were first aware of social anxiety as an inhibiting force. -The respondents perceived the average degree of “sociability” of their parents was a 2.7, which translates to “fair”; 60 percent of the respondents reported that no other member of the family had a problem with “shyness”; and 40 percent said there was at least one other family member who had a problem with “shyness.” -50 percent were aware of rejection by their peers during childhood. -66 percent had physical symptoms of discomfort during social interaction that they believed were related to social anxiety. -55 percent reported that they had experienced panic attacks. -85 percent do not use any medication for anxiety; 15 percent do. -90 percent said they avoid opportunities to meet new people; 75 percent acknowledged that they often stay home because of social fears, rather than going out. -80 percent identified feelings of depression that they connected to social fears. -70 percent said they had difficulty with social skills. -75 percent felt that before they started the program it was impossible to control their social fears; 80 percent said they now believed it was possible to control their fears. -50 percent said they believed they might have a learning disability. -70 percent felt that they were “too dependent on their parents”; 75 percent felt their parents were overprotective; 50 percent reported that they would not have sought professional help if not for their parents’ urging. -10 percent of respondents were the only child in their families; 40 percent had one sibling; 30 percent had two siblings; 10 percent had three; and 10 percent had four or more. Experts can play many games with statistics. Of importance here are the general attitudes and patterns of a population of socially anxious individuals who were in a therapy program designed to combat their problem. Of primary significance is the high percentage of people who first thought that “shyness” was uncontrollable, but then later changed their minds, once they realized that anxiety is a habit that can be broken—without medication. Also significant is that 50 percent of the participants recognized that their parents were the catalyst for their seeking help. Consider these statistics and think about where you fit into them. Do you identify with this profile? Look back on it in the coming months and examine the ways in which your sociability changes. Give yourself credit for successful breakthroughs, and keep in mind that you are not alone!

It’s not all about hitting. There’s an art to it. A talent. You need power but also smarts. When to hit and where. You have to outthink your opponent. It’s not all about size. Determination and experience play a part.” “Like in business,” she said. “The skill set translates.” She wrinkled her nose. “Doesn’t it hurt when you get hit?” “Some. But boxing is what I knew. Without it, I would have just been some kid on the streets.” “You’re saying hitting people kept you from being bad?” “Something like that. Put down your glass.” She set it on the desk. He did the same, then stepped in front of her. “Hit me,” he said. She tucked both hands behind her back. “I couldn’t.” The amusement was back. “Do you actually think you can hurt me?” She eyed his broad chest. “Probably not. And I might hurt myself.” He shrugged out of his suit jacket, then unfastened his tie. In one of those easy, sexy gestures, he pulled it free of his collar and tossed it over a chair. “Raise your hands and make a fist,” he said. “Thumbs out.” Feeling a little foolish, she did as he requested. He stood in front of her again, this time angled, his left side toward her. “Hit me,” he said. “Put your weight behind it. You can’t hurt me.” “Are you challenging me?” He grinned. “Think you can take me?” Not on her best day, but she was willing to make the effort. She punched him in the arm. Not hard, but not lightly. He frowned. “Anytime now.” “Funny.” “Try again. This time hit me like you mean it or I’ll call you a girl.” “I am a girl.” She punched harder this time and felt the impact back to her shoulder. Duncan didn’t even blink. “Maybe I’d do better at tennis,” she murmured. “It’s all about knowing what to do.” He moved behind her and put his hands on her shoulders. “You want to bend your knees and keep your chin down. As you start the punch, think about a corkscrew.” He demonstrated in slow motion. “That will give you power,” he said. “It’s a jab. A good jab can make a boxer’s career. Lean into the punch.” She was sure his words were making sense, but it was difficult to think with him standing so close. She was aware of his body just inches from hers, of the strength and heat he radiated. The need to simply relax into his arms was powerful. Still, she did her best to pay attention, and when he stepped in front of her again so she could demonstrate, she did her best to remember what he’d said. This time, she felt the impact all the way up her arm. There was a jarring sensation, but also the knowledge that she’d hit a lot harder. “Did I bruise you?” she asked, almost hoping he would say yes, or at least rub his arm. “No, but that was better. Did you feel the difference?” “Yes, but I still wouldn’t want to be a boxer.” “Probably for the best. You’d get your nose broken.” She dropped her arms to her sides. “I wouldn’t want that.” She leaned closer. “Have you had your nose broken?” “A couple of times.” She peered at his handsome face. “I can’t tell.” “I was lucky.” She put her hand on his chin to turn his head. He looked away, giving her a view of his profile. There was a small bump on his nose. Nothing she would have noticed. “You couldn’t just play tennis?” she asked. He laughed, then captured her hand in his and faced her. They were standing close together, his fingers rubbing hers. She shivered slightly, but not from cold. His eyes darkened as he seemed to loom over her. His gaze dropped to her mouth. He swallowed. “Annie.” The word was more breath than sound. She heard the wanting in his voice and felt an answering hunger burning inside her. There were a thousand reasons she should run and not a single reason to stay. She knew that she was the one at risk, knew that he wasn’t looking for anything permanent. But the temptation was too great. Being around Duncan was the best part of her day.

grandiosity, entitlement, and absence of empathy characteristic of narcissistic personality disorder was translated into the profile of a good leader.

Product: •What is the product? •Who is it for? •What does it do? •How does it work? •How do people buy and use it? Benefits: •How does the product help people? •What are its most important benefits? Reader: •Who are you writing for? •How do they live? •What do they want? •What do they feel? •What do they know about the product, or this type of product? •Are they using a similar product already? Aim: •What do you want the reader to do, think or feel as a result of reading this copy? •What situation will they be in when they read it? Format: •Where will the copy be used? (Sales letter, web page, YouTube video, etc) •How long does it need to be? (500 words, 10 pages, 30 seconds, etc) •How should it be structured? (Main title, subtitles, sidebars, pullout quotes, calls to action, etc) •What other types of content might be involved? (Images, diagrams, video, music, etc) Tone: •Should the copy be serious, light-hearted, emotional, energetic, laid-back, etc? Constraints: •Maximum or minimum length •Anything that must be included or left out •Legal issues (regulations on scientific or health claims, prohibited words, trademarks, etc) •How this copy needs to fit in with other copy that’s already been written, or that will be written in the future •Whether the copy will form part of a campaign, so that different ideas along the same lines will be needed in future (see ‘Take it further’ in chapter 9) •Which countries the copy will appear in (whether in English, or translated) •SEO issues (for example, popular search terms that should feature in headings) •Brand or tone of voice guidelines (see ‘Tone of voice guidelines’ in chapter 15) Other background information about: •The product (development history, use cases, technical specifications, distribution, retail, buying processes, buying channels, marketing strategy) •The product’s market position (price point, offers and discounts, customer perceptions, competitors) •The target market (size, history, typical customer profile, marketing personas) •The client (history, current setup, culture, people, values) •The brand (history, positioning, values) Project management points: •Timescales (dates for copy plan, drafts, feedback, final copy, approval) •Who will provide feedback, and how •Who will approve the final copy, and how •How the copy will be delivered (usually a Word document, but not always) These are only suggestions.

The talent required within the CoE is wide and ranges from business and operations excellence to risk and IT departments. According to McKinsey’s survey, the CoE of top-performing companies includes a large variety of profiles such as delivery managers, data scientists, data engineers, workflow integrators, system architects, developers, and, most critically, translators and business analysts.152 A

Dell Inc.’s low relative costs up through the early 2000s came from both sources. Vertically integrated rivals, such as Hewlett-Packard, designed and manufactured their own components, built computers to inventory, and then sold them through resellers. Dell sold direct, building computers to customer orders using outsourced components and a tightly managed supply chain. These competing approaches had very different cost and investment profiles. Dell’s model required little capital since the company did not design or make components, nor did it carry much inventory. In the late 1990s, Dell had a substantial advantage in days of inventory carried. Because component costs were then dropping so fast, buying components weeks later, as Dell effectively did, translated into lower relative costs per PC. And Dell’s customers actually paid for their PCs before Dell had to pay its suppliers.

A Cage" It’s sunny outside. It’s only a sun Yet men look at it and sing. I don’t know about the sun. I know about the melody of angels and the heated sermon of the last wind. I know how to scream until dawn when death settles naked on my shadow. I cry beneath my name. I wave handkerchiefs in the night and boats thirsty for reality dance with me. I hide my nails to mock my sickly dreams. It’s sunny outside. I dress in ashes. Alejandra Pizarnik, A Profile, ed. with an introduction by Frank Graziano, translated by Maria Rosa Fort, Frank Graziano and Suzanne Jill Levine (Logbridge-Rhodes, 1987)

In WMS, the temperaments are considered obsolete and therefore are rarely invoked as the causal agents of a disease. The humors have been replaced by precise molecules such as cholesterol, hemoglobin, and dozens of other measures that appear today on any routine blood work. So, the general health or sickness profile of the Unani concept, based on either dystemperament or humoral imbalance, or both, has been replaced by a series of single, isolated indicators as the basis for diagnosis and treatment. It is exactly here that the modern physicians fail to connect the details supplied to them by the remarkable achievements of modern science. And here the medicine of Avicenna offers a rationalization that is currently missing in modern medicine.

Some viewed Chinese investors as the latest “dumb money” to hit Hollywood. It is no doubt true that financing movies is not the smartest way for any investor, from anywhere in the world, to earn the best returns. Others had a different theory—that some wealthy Chinese individuals and businesses were seeking to get their money out of China, where an autocratic government could still steal anyone’s wealth at any time, for any reason. Certainly Hollywood had long been a destination for legal money laundering. But those who worked most closely with the Chinese knew that the biggest reason for these investments was a form of reverse-colonialism. After more than a decade as a place for Hollywood to make money, China wanted to turn the tables. The United States had already proved the power of pop culture to help establish a nation’s global dominance. Now China wanted to do the same. The Beijing government considered art and culture to be a form of “soft power,” whereby it could extend influence around the world without the use of weapons. Over the past few years, locally produced Chinese films had become more successful at the box office there. But most were culturally specific comedies and love stories that didn’t translate anywhere else. China had yet to produce a global blockbuster. And with box-office growth in that country slowing in 2016 and early 2017, hits that resonated internationally would be critical if the Communist nation was to grow its movie business and use it to become the kind of global power it wanted to be. So Chinese companies, with the backing of the government, started investing in Hollywood, with a mission to learn how experienced hands there made blockbusters that thrived worldwide. Within a few years, they figured, China would learn how to do that without anyone’s help. “Working with a company like Universal will help us elevate our skill set in moviemaking,” the head of the Chinese entertainment company Perfect World Pictures said, while investing $250 million in a slate of upcoming films from the American studio. Getting there wouldn’t be easy. One of the highest-profile efforts to produce a worldwide hit out of China was The Great Wall, starring Matt Damon and made by Wanda’s Legendary Pictures. The $150 million film, about a war against monsters set on the Chinese historic landmark, grossed an underwhelming $171 million and a disastrous $45 million in the United States. Then, to create another obstacle, Chinese government currency controls established in early 2017 slowed, at least temporarily, the flow of money from China into Hollywood. But by then it was too late to turn back. As seemed to always be true when it came to Hollywood’s relationship with China, the Americans had no choice but to keep playing along. Nobody else was willing to pour billions of dollars into the struggling movie business in the mid-2010s, particularly for original or lower-budget productions.