Today's Stock Quotes

Can I say something?' 'Go on' 'I'm a little drunk' 'Me too. That's okay.' 'Just....I missed you, you know.' 'I missed you too.' 'But so, so much, Dexter. There were so many things I wanted to talk to you about, and you weren't there-' 'same here.' 'I tell you what it is. It's.....When I didn't see you, I thought about you every day, I mean EVERY DAY in some way or another-' 'same here.' '-Even if it was just "I wish Dexter could see this" or "Where's Dexter now?" or "Christ that Dexter, what an idiot", you know what I mean, and seeing you today, well, I thought I'd got you back - my BEST friend. And now all this, the wedding, the baby- I'm so happy for you, Dex, but it feels like I've lost you again.'- -'You know what happens you have a family, your responsibilities change, you lose touch with people' 'It won't be like that, I promise.' 'Do you?' 'Absolutely' 'You swear? No more disappearing?' 'I won't if you won't.' Their lips touched now, mouths pursed tight, their eyes open, both of them stock still. The moment held, a kind of glorious confusion.

Today I know this: when it comes time to take stock, the most painful wound is that of broken friendships; and there is nothing more foolish than to sacrifice a friendship to politics.

Who am I? And how I wonder, will this story end? . . . My life? It is'nt easy to explain. It has not been the rip-roaring spectacular I fancied it woulf be, but neither have I burrowed around with the gophers. i suppose it has most resembled a bluechip stock: fairly stable, more ups and downs, and gradually tending over time. A good buy, a lucky buy, and I've learned that not everyone can say this about his life. But do not be misled. I am nothing special; of this I am sure. I am common man with common thought and I've led a common life. There are no monuments dedicated to me, and my name will soon be forgotten, but I've loved another with all my heart and soul, and to me, this has always been enough. The romantics would call this a love story, the cynics would call it a tragedy. In my mind, it's a little bit of both, and no matter how you choose to view it in the end, it does not change the fact that involves a great deal of my life and the path I've chosen to follow. I have no complaints about the places it has taken me, enough complaints to fill a circus tent about other thins, maybe, but the path I've chosen has always been the right one, and I would'nt have had it any other way. Time, unfortunatley, does'nt make it easy to stay on course. The path is straight as ever, but now it is strewn with the rocks and gravel that accumulated over a lifetime . . . There is always a moment right before I begin to read the story when my mind churns, and I wonder, will it happen today? I don't know, for I never know beforehand, and deep down it really doesn't matter. It's the possibility that keeps me going, not the guarantee, a sort of wager on my part. And though you may call me a dreamer or a fool or any other thing, I believe that anything is possible. I realize that odds, and science, are againts me. But science is not the answer; this I know, this I have learned in my lifetime. And that leaves me with the belief that miracles, no matter how inexplicable or unbelievable, are real and can occur without regard to the natural order of things. So once again, just as I do ecery day, I begin to read the notebook aloud, so that she can hear it, in the hope that the miracle, that has come to dominate my life will once again prevail. And maybe, just maybe, it will.

Today you can buy the Dialogues of Plato for less than you would spend on a fifth of whiskey, or Gibbon's Decline and Fall of the Roman Empire for the price of a cheap shirt. You can buy a fair beginning of an education in any bookstore with a good stock of paperback books for less than you would spend on a week's supply of gasoline.

This is the best thing to wear for today, you understand. Because I don't like women in skirts and the best thing is to wear pantyhose or some pants under a short skirt, I think. Then you have the pants under the skirt and then you can pull the stockings up over the pants underneath the skirt. And you can always take off the skirt and use it as a cape. So I think this is the best costume for today.

If you can follow only one bit of data, follow the earnings—assuming the company in question has earnings. As you’ll see in this text, I subscribe to the crusty notion that sooner or later earnings make or break an investment in equities. What the stock price does today, tomorrow, or next week is only a distraction.

And back in the spring of 1720, Sir Isaac Newton owned shares in the South Sea Company, the hottest stock in England. Sensing that the market was getting out of hand, the great physicist muttered that he “could calculate the motions of the heavenly bodies, but not the madness of the people.” Newton dumped his South Sea shares, pocketing a 100% profit totaling £7,000. But just months later, swept up in the wild enthusiasm of the market, Newton jumped back in at a much higher price—and lost £20,000 (or more than $3 million in today’s money). For the rest of his life, he forbade anyone to speak the words “South Sea” in his presence. 4

In olden days a glimpse of stocking was looked on as something shocking. Now, Heaven knows, anything goes. The world has gone mad today, and good's bad today, and black's white today, and day's night today....

In 1976, the average supermarket stocked 9,000 unique products; today that number has ballooned to 40,000 of them, yet the average person gets 80%–85% of their needs in only 150 different supermarket items. That means that we need to ignore 39,850 items in the store.

Einstein was right about relativity, but even he would have had a difficult time applying relative valuation in today's stock markets.

Be that as it may, for our present purposes, a bottom line emerges: Stock prices are not independent. Today's action can, at least slightly, affect tomorrow's action. The standard model is, again, wrong.

Speculators buy the trend; investors are in for the long haul; "they are a different breed of cats." One reason that people lose money today is that they have lost sight of this distinction; they profess to have the long term in mind and yet cannot resist following where the hot money has led.

I watched the shadow of our plane hastening below us across hedges and fences, rows of poplars and canals … Nowhere, however, was a single human being to be seen. No matter whether one is flying over Newfoundland or the sea of lights that stretches from Boston to Philadelphia after nightfall, over the Arabian deserts which gleam like mother-of-pearl, over the Ruhr or the city of Frankfurt, it is as though there were no people, only the things they have made and in which they are hiding. One sees the places where they live and the roads that link them, one sees the smoke rising from their houses and factories, one sees the vehicles in which they sit, but one sees not the people themselves. And yet they are present everywhere upon the face of the earth, extending their dominion by the hour, moving around the honeycombs of towering buildings and tied into networks of a complexity that goes far beyond the power of any one individual to imagine, from the thousands of hoists and winches that once worked the South African diamond mines to the floors of today's stock and commodity exchanges, through which the global tides of information flow without cease. If we view ourselves from a great height, it is frightening to realize how little we know about our species, our purpose and our end, I thought, as we crossed the coastline and flew out over the jelly-green sea.

I had turned to leave and he had called after me. “Miss Maria, I kin no other woman who could be wearing men’s trousers and be dripping such as ye are and look quite so lovely. It’s a right shame your mother is marrying you off to that great sot!” I had turned to call back to him, “I doubt very much we will have to worry about that after today!

You have to distinguish between two things - the Swedish economy and the Swedish stock market. The Swedish economy is the sum of all the goods and services that are produced in this country every day. There are telephones from Ericsson, cars from Volvo, chickens from Scan, and shipments from Kiruna to Skovde. That's the Swedish economy, and it's just as strong or weak today as it was a week ago... The Stock Exchange is something very different. There is no economy and no production of goods and services. There are only fantasies in which people from one hour to the next decide that this or that company is worth so many billions, more or less. It doesn't have a thing to do with the Swedish economy.

You should waste it.” “What’s that?” “You should be at the beach, like today. You should get stoned and drunk and have loads of sex.” She takes another drag off her cigarette. “I think the saddest thing in the world is a twenty-five-year-old talking about the stock market. Or taxes. Or real estate, goddamn it! That’s all you’ll talk about when you’re forty. Real estate! Any twenty-five-year-old who says the word refinance should be taken out and shot. Talk about love and music and poetry. Things everyone forgets they ever thought were important. Waste every day, that’s what I say.

Stock and flow” is an economic concept that writer Robin Sloan has adapted into a metaphor for media: “Flow is the feed. It’s the posts and the tweets. It’s the stream of daily and sub-daily updates that remind people you exist. Stock is the durable stuff. It’s the content you produce that’s as interesting in two months (or two years) as it is today.

There is in the world today a great and mysterious force that shapes the fortunes of millions of people. It is called the stock market.

Here is an all-too-brief summary of Buffett’s approach: He looks for what he calls “franchise” companies with strong consumer brands, easily understandable businesses, robust financial health, and near-monopolies in their markets, like H & R Block, Gillette, and the Washington Post Co. Buffett likes to snap up a stock when a scandal, big loss, or other bad news passes over it like a storm cloud—as when he bought Coca-Cola soon after its disastrous rollout of “New Coke” and the market crash of 1987. He also wants to see managers who set and meet realistic goals; build their businesses from within rather than through acquisition; allocate capital wisely; and do not pay themselves hundred-million-dollar jackpots of stock options. Buffett insists on steady and sustainable growth in earnings, so the company will be worth more in the future than it is today.

To Summarize briefly: A white rabbit is pulled out of a top hat. Because it is an extremely large rabbit, the trick takes many billions of years. All mortals are born at the very tip of the rabbit's fine hairs. where they are in a position to wonder at the impossibility of the trick. But as they grow older they work themselves even deeper into the fur. And there they stay. They become so comfortable they never risk crawling back up the fragile hairs again. Only philosophers embark on this perilous expedition to the outermost reaches of language and existence. Some of the fall off, but other cling on desperately and yell at the people nestling deep in the snug softness, stuffing themselves with delicious food and drink. 'Ladies and gentlemen,' they yell, 'we are floating in space!' but none of the people down there care. 'What a bunch of troublemakers!' they say. And they keep on chatting: Would you pass the butter, please? How much have our stocks risen today? What is the price of tomatoes? Have you heard that Princes Di is expecting again?

We have left behind the rosy agrarian rhetoric and slaveholding reality of Jeffersonian democracy and reside in the bustling world of trade, industry, stock markets, and banks that Hamilton envisioned. (Hamilton’s staunch abolitionism formed an integral feature of this economic vision.) He has also emerged as the uncontested visionary in anticipating the shape and powers of the federal government. At a time when Jefferson and Madison celebrated legislative power as the purest expression of the popular will, Hamilton argued for a dynamic executive branch and an independent judiciary, along with a professional military, a central bank, and an advanced financial system. Today, we are indisputably the heirs to Hamilton’s America, and to repudiate his legacy is, in many ways, to repudiate the modern world.

Another lesson I learned early is that there is nothing new in Wall Street. There can't be because speculation is as old as the hills. Whatever happens in the stock market to-day has happened before and will happen again. I've never forgotten that. I suppose I really manage to remember when and how it happened. The fact that I remember that way is my way of capitalizing experience.

Some of you, we all know, are poor, find it hard to live, are sometimes, as it were, gasping for breath. I have no doubt that some of you who read this book are unable to pay for all the dinners which you have actually eaten, or for the coats and shoes which are fast wearing or are already worn out, and have come to this page to spend borrowed or stolen time, robbing your creditors of an hour. It is very evident what mean and sneaking lives many of you live, for my sight has been whetted by experience; always on the limits, trying to get into business and trying to get out of debt, a very ancient slough, called by the Latins aes alienum, another's brass, for some of their coins were made of brass; still living, and dying, and buried by this other's brass; always promising to pay, promising to pay, tomorrow, and dying today, insolvent; seeking to curry favor, to get custom, by how many modes, only not state-prison offences; lying, flattering, voting, contracting yourselves into a nutshell of civility or dilating into an atmosphere of thin and vaporous generosity, that you may persuade your neighbor to let you make his shoes, or his hat, or his coat, or his carriage, or import his groceries for him; making yourselves sick, that you may lay up something against a sick day, something to be tucked away in an old chest, or in a stocking behind the plastering, or, more safely, in the brick bank; no matter where, no matter how much or how little.

After the stock market crash, some New York editors suggested that hearings be held: what had really caused the Depression? They were held in Washington. In retrospect, they make the finest comic reading. The leading industrialists and bankers testified. They hadn’t the foggiest notion what had gone bad. You read a transcript of that record today with amazement: that they could be so unaware. This was their business, yet they didn’t understand the operation of the economy. The only good witnesses were the college professors, who enjoyed a bad reputation in those years. No professor was supposed to know anything practical about the economy.

Vanda (as Dunayev): I am a pagan. I am a Greek. I love the ancients not for their pediments or their poetry, but becausein their world Venus could love Paris one day and Anchises the next. Because they're not the moderns, who live in their mind, and because they're the opposite of Christians, who live on a cross. I don't live in my mind, or on a cross. I live on this divan. In this dress. In these stockings and these shoes. I want to live the way Helen and Aspasia lived, not the twisted women of today, who are never happy and never give happiness. Who won't admit that they want love without limit. Why should I forgo any possible pleasure, abstain from any sensual experience? I'm young, I'm rich, and I'm beautiful and I shall make the most of that. I shall deny myself nothing. Thomas (as Kushemski): I certainly respect your devotion to principle. Vanda (as Dunayev): I don't need your respect, excuse me. I'll take happiness. My happiness, not society's happiness. I will love a man who pleases me, and please a man who makes me happy--but only as long as he makes me happy, not a moment longer.

Unfortunately he’s just sold all his stock. We gave him the funds today.” “Sold everything?” “I tried to persuade him not to, but he came in on Monday and said he’d decided not to tempt fate.” The clerk smiled. “Said he’d had a sign from St. Anthony.

My thought for today is something which I found in Epicurus (yes, I actually make a practice of going over to the enemy’s camp – by way of reconnaissance, not as a deserter!). ‘A cheerful poverty,’ he says, ‘is an honourable state.’ But if it is cheerful it is not poverty at all. It is not the man who has too little who is poor, but the one who hankers after more. What difference does it make how much there is laid away in a man’s safe or in his barns, how many head of stock he grazes or how much capital he puts out at interest, if he is always after what is another’s and only counts what he has yet to get, never what he has already. You ask what is the proper limit to a person’s wealth? First, having what is essential, and second, having what is enough.

You have to distinguish between two things – the Swedish economy and the Swedish stock market. The Swedish economy is the sum of all the goods and services that are produced in this country every day. There are telephones from Ericsson, cars from Volvo, chickens from Scan, and shipments from Kiruna to Skövde. That’s the Swedish economy, and it’s just as strong or weak today as it was a week ago.” He paused for effect and took a sip of water. “The Stock Exchange is something very different. There is no economy and no production of goods and services. There are only fantasies in which people from one hour to the next decide that this or that company is worth so many billions, more or less. It doesn’t have a thing to do with reality or with the Swedish economy.

Food wasn’t one of the amenities at Cooper, the five-hundred-bed hospital on which millions of poor people depended. Nor was medicine. “Out of stock today” was the nurses’ official explanation. Plundered and resold out of supply cabinets was an unofficial one. What patients needed, families had to buy on the street and bring in.

Since President Trump was elected, the economy has added three million jobs. In fact, today there are more jobs available than there are unemployed. That’s resulted in the lowest unemployment rate in seventeen years. The stock market has roared to new highs despite the Federal Reserve raising interest rates five times since Trump’s election.

The average lifetime of a company on the Standard & Poor’s 500 stock index has declined from sixty years to a mere ten years

You must start investing as early as possible. Yesterday was better than today, and today is better than tomorrow. Don’t wait for a significant market drop.

Holding a Bitcoin today is like owning a Facebook, Amazon, or Apple stock positions in the early 2000's. Blockchain technology has a lot more on offer if you could just adopt it.

What you lack in smarts or talent, you can make up for with passion and hard work. Effort is the great equalizer.

Whatever happens in the stock market to-day has happened before and will happen again.

Knowledge of writing was as restricted in ancient Sumer as the ability to understand the intricacies of the stock market is today; it was a tool for managing wealth, for proving ownership.

You’re not gonna believe what just happened to me,” Jase says the minute I flip my cell open, taking advantage of break at the B&T. I turn away from the picture window just in case Mr. Lennox, disregarding the break sign, will come dashing out to slap me with my first-ever demerit. “Try me.” His voice lowers. “You know how I put that lock on the door of my room? Well, Dad noticed it. Apparently. So today, I’m stocking the lawn section and he comes up and asks why it’s there.” “Uh-oh.” I catch the attention of a kid sneaking into the hot tub (there’s a strict no-one-under-sixteen policy) and shake my head sternly. He slinks away. Must be my impressive uniform. “So I say I need privacy sometimes and sometimes you and I are hanging out and we don’t want to be interrupted ten million times.” “Good answer.” “Right. I think this is going to be the end of it. But then he tells me he needs me in the back room to have a ‘talk.’” “Uh-oh again.” Jase starts to laugh. “I follow him back and he sits me down and asks if I’m being responsible. Um. With you.” Moving back into the shade of the bushes, I turn even further away from the possible gaze of Mr. Lennox. “Oh God.” “I say yeah, we’ve got it handled, it’s fine. But, seriously? I can’t believe he’s asking me this. I mean, Samantha. Jesus. My parents? Hard not to know the facts of life and all in this house. So I tell him that we’re moving slowly and—” “You told him that?” God, Jase! How am I ever going to look Mr. Garret in the eye again? Help. “He’s my dad, Samantha. Yeah. Not that I didn’t want to exit the conversation right away, but still . . .” “So what happened then?” “Well, I reminded him they’d covered that really thoroughly in school, not to mention at home, and we weren’t irresponsible people.” I close my eyes, trying to imagine having this conversation with my mother. Inconceivable. No pun intended. “So then . . . he goes on about”—Jase’s voice drops even lower—“um . . . being considerate and um . . . mutual pleasure.” “Oh my god! I would’ve died. What did you say?” I ask, wanting to know even while I’m completely distracted by the thought. Mutual pleasure, huh? What do I know about giving that? What if Shoplifting Lindy had tricks up her sleeve I know nothing about? It’s not like I can ask Mom. “State senator suffers heart attack during conversation with daughter.” “I said ‘Yes sir’ a lot. And he went on and on and on and all I could think was that any minute Tim was gonna come in and hear my dad saying things like, ‘Your mom and I find that . . . blah blah blah.’” I can’t stop laughing. “He didn’t. He did not mention your mother.” “I know!” Jase is laughing too. “I mean . . . you know how close I am to my parents, but . . . Jesus.

[A Chinese Restaurant.] Roma is seated alone at the booth.Lingk is at the booth next to him.Roma is talking to him. * * * Roma: . . . Eh? What I’m saying, what is our life? (Pause.) It’s looking forward or it’s looking back. And that’s our life. That’s it. Where is the moment? (Pause.) And what is it that we’re afraid of? Loss. What else? (Pause.) The bank closes. We get sick, my wife died on a plane, the stock market collapsed . . . the house burnt down . . . what of these happen . . . ? None of ’em. We worry anyway. What does this mean? I’m not secure. How can I be secure? (Pause.) Through amassing wealth beyond all measure? No. And what’s beyond all measure? That’s a sickness. That’s a trap. There is no measure. Only greed. How can we act? The right way, we would say, to deal with this: “There is a one-in-a million chance that so and so will happen. . . . Fuck it, it won’t happen to me. . . .” No. We know that’s not the right way I think. (Pause.) We say the correct way to deal with this is “There is a one-in-so-and-so chance that this will happen . . . God protect me. I am powerless, let it not happen to me. . . .” But no to that. I say. There’s something else. What is it? “If it happens, AS IT MAY for that is not within our powers, I will deal with it, just as I do today with what draws my concern today.” I say this is how we must act. I do those things which seem correct to me today. I trust myself. And if security concerns me, I do that which today I think will make me secure. And every day I do that, when that day arrives that I need a reserve, (a) odds are that I have it, and (b) the true reserve that I have is the strength that I have of acting each day without fear. (Pause.) According to the dictates of my mind. (Pause.)

The golden stock of the Russian Revolution.' Where is this golden stock today? These people have come to replace them. From the top to the bottom.They are offering up Russia,they driving people to their deaths.Sasha remembered:Panait Istrati had called those who had opposed and fought against Stalin in the 1920s and who were annihilated by him in the 1930s 'the golden stock of the Russian Revolution

When Americans complain about how long it takes to build a building or repair a road, authorities often reply that “Rome was not built in a day.” Someone clearly forgot to tell the Chinese. By 2005, the country was building the square-foot equivalent of today’s Rome every two weeks. 29 Between 2011 and 2013, China both produced and used more cement than the US did in the entire twentieth century. 30 In 2011, a Chinese firm built a 30-story skyscraper in just 15 days. Three years later, another construction firm built a 57-story skyscraper in 19 days. 31 Indeed, China built the equivalent of Europe’s entire housing stock in just 15 years.

Our essential difficulty is that we are seeking in a mechanism, which is necessary, qualities it simply does not possess. The market does not lead, balance or encourage democracy. However, properly regulated it is the most effective way to conduct business. It cannot give leadership even on straight economic issues. The world-wide depletion of fish stocks is a recent example. The number of fish caught between 1950 and 1989 multiplied by five. The fishing fleet went from 585,000 boats in 1970 to 1.2 million in 1990 and on to 3.5 million today (1995). No one thought about the long- or even medium-term maintenance of stocks; not the fishermen, not the boat builders, not the fish wholesalers who found new uses for their product, including fertilizer and chicken feed; not the financiers. It wasn't their job. Their job was to worry about their own interests. (IV - From Managers and Speculators to Growth)

If the random-walk view is correct, today's stock prices embody all relevant information. The only thing that would make them change is the availability of new information. Since we have no way of knowing what that new information might be, there is no mean for stock prices to regress to. In other words, there is no such thing as a temporary stock price-that is, a price that sits in limbo before moving to some other point. That is also why changes are unpredictable.

she says, "Well, I hope you're making good use of youth." Less, cross-legged on his towel and pink as a boiled shrimp:" I don't know." She nods, "You should waste it." "What's that?" "You should be at the beach, like today. You should get stoned and drunk and have loads of sex." She takes another drag off her cigarette. "I think the saddest thing in the world is a twenty-five-year-old talking about the stock market. Or taxes. Or real estate, goddamn it! That's all you'll talk about when you're forty. Real estate! Any twenty-five-year-old who says the word refinance should be taken out and shot. Talk about love and music and poetry. Things everyone forgets they ever through were important. Waste everyday, that's what I say.

In other words, if you wanted good government, then expertise mattered. You needed public institutions stocked with people whose job it was to pay attention to important stuff so the rest of us citizens didn’t have to. And it was thanks to those experts that Americans could worry less about the quality of the air we breathed or the water we drank, that we had recourse when employers failed to pay us the overtime we were due, that we could count on over-the-counter drugs not killing us, and that driving a car or flying on a commercial airplane was exponentially safer today than it had been just twenty or thirty or fifty years ago. The “regulatory state” conservatives complained so bitterly about had made American life a hell of a lot better.

No men were allowed, and a nurse who smuggled one in would be dismissed if she was caught. Student nurses could not marry. All this was to repress our sexuality, yet we were dressed up like sex kittens. With exquisite irony, in today’s permissive society, when anything goes and nurses can do whatever they like sexually, the uniform has changed beyond all recognition, and the average nurse now looks like a sack of potatoes tied in the middle, often wearing trousers rather than sexy black stockings.

Ethan and I drove around Silicon Valley today looking at various company parking lots to see whose workers are working on a Sunday. He says that's the surest way to tell which company to invest in. "If the techies aren't grinding, the stock ain't climbing.

Today I am bothered by the story of King Canute. (...) The story is, of course, that he was so arrogant and despotic a leader that he believed he could control everything - even the tide. We see him on the beach, surrounded by subjects, sceptre in hand, ordering back the heedless waves; a laughing stock, in short. But what if we've got it all wrong? What if, in fact, he was so good and great a king that his people began to elevate him to the status of a god, and began to believe that he was capable of anything? In order to prove to them that he was a mere mortal, he took them down to the beach and ordered back the waves, which of course kept on rolling up the beach. How awful it would be if we had got it so wrong, if we had misunderstood his actions for so long.

Have you ever seen, your broker offering any investment idea that is for 2-3 years holding period? They can’t offer because their broking business will dry up if you buy today and hold them for 2-3 year. On the contrary, wealth can only be created over the long run.

Got a one-way ticket to the blues, woo, woo, . . . IF you want to sing it, sing it. These days people caught in the clutches of the one-way ticket never sing it like that. The soles of those who have only a one-way ticket are so thin that they scream when they step on a pebble. They have had their fill of walking. "The Round-Trip Ticket Blues" is what they want to sing. A one-way ticket is a disjointed life that misses the links between yesterday and today, today and tomorrow. Only the man who obstinately hangs on to a round-trip ticket can hum with real sorrow a song of a one-way ticket. For this very reason he grows desperate lest the return half of his ticket be lost or stolen; he buys stocks, signs up for life insurance, and talks out of different sides of his mouth to his union pals and his superiors. He hums "The One-Way Ticket Blues" with all his might and, choosing a channel at random, turns the television up to full volume in an attempt to drown out the peevish voices of those who have only a one-way ticket and who keep asking for help, voices that come up through the bathtub drain or the toilet hole. It would not be strange at all if "The Round-Trip Ticket Blues" were the song of mankind imprisoned.

Our lives are shaped as profoundly by personality as by gender or race. And the single most important aspect of personality—the “north and south of temperament,” as one scientist puts it—is where we fall on the introvert-extrovert spectrum. Our place on this continuum influences our choice of friends and mates, and how we make conversation, resolve differences, and show love. It affects the careers we choose and whether or not we succeed at them. It governs how likely we are to exercise, commit adultery, function well without sleep, learn from our mistakes, place big bets in the stock market, delay gratification, be a good leader, and ask “what if.”* It’s reflected in our brain pathways, neurotransmitters, and remote corners of our nervous systems. Today introversion and extroversion are two of the most exhaustively researched subjects in personality psychology, arousing the curiosity of hundreds of scientists.

Dear Bill, I came to this black wall again, to see and touch your name. William R. Stocks. And as I do, I wonder if anyone ever stops to realize that next to your name, on this black wall, is your mother's heart. A heart broken fifteen years ago today, when you lost your life in Vietnam. And as I look at your name, I think of how many, many times I used to wonder how scared and homesick you must have been, in that strange country called Vietnam. And if and how it might have changed you, for you were the most happy-go-lucky kid in the world, hardly ever sad or unhappy. And until the day I die, I will see you as you laughed at me, even when I was very mad at you. And the next thing I knew, we were laughing together. But on this past New Year's Day, I talked by phone to a friend of yours from Michigan, who spent your last Christmas and the last four months of your life with you. Jim told me how you died, for he was there and saw the helicopter crash. He told me how your jobs were like sitting ducks; they would send you men out to draw the enemy into the open, and then, they would send in the big guns and planes to take over. He told me how after a while over there, instead of a yellow streak, the men got a mean streak down their backs. Each day the streak got bigger, and the men became meaner. Everyone but you, Bill. He said how you stayed the same happy-go-lucky guy that you were when you arrived in Vietnam. And he said how you, of all people, should never have been the one to die. How lucky you were to have him for a friend. And how lucky he was to have had you. They tell me the letters I write to you and leave here at this memorial are waking others up to the fact that there is still much pain left from the Vietnam War. But this I know; I would rather to have had you for twenty-one years and all the pain that goes with losing you, than never to have had you at all. -Mom

Global warming, environmental degradation, global flows of economic speculation and risk taking, overpopulation, global debt, new viruses, terrorism and warfare, and political polarization are killing us. Dealing with big questions takes a long-term view, cooperation, delayed gratification, and deep learning that crosses traditional silos of knowledge production. All of these are in short supply today. In the United States and much of the developed world, decisions are based on short-term interests and gain (e.g., stock prices or election cycles), as well as pandering to ignorance. Such decisions make the world worse, not better, and bring Armageddon ever closer.

If my favorite Internet company sells for $30 a share, and yours sells for $10, then people who focus on price would say that mine is the superior company. This is a dangerous delusion. What Mr. Market pays for a stock today or next week doesn’t tell you which company has the best chance to succeed two to three years down the information superhighway.

Molds are driven by fantasy and a desire for the spectacular, and our sense of spectacle changes over time. Medieval gingerbread molds, hand carved from wood, might depict harts and does, wild boars and saints. The stock of images available to us now is far larger; but our imaginations are often smaller. In kitchen shops today, you can buy a large cake mold resembling a giant cupcake.

To review briefly, in the late 1960s, men got paid more than women (usually double) for doing the exact same job. Women could get credit cards in their husband's names but not their own, and many divorced, single and separated women could not get cards at all. Women could not get mortgages on their own and if a couple applied for a mortgage, only the husband's income was considered. Women faced widespread and consistent discrimination in education, scholarship awards, and on the job. In most states the collective property of a marriage was legally the husband's since the wife had allegedly not contributed to acquiring it. Women were largely kept out of a whole host of jobs--doctor, college professor, bus driver, business manager--that women today take for granted. They were knocked out in the delivery room... once women got pregnant they were either fired from their jobs or expected to quit. If they were women of color, it was worse on all fronts--work education, health care. (And talk about slim pickings. African American men were being sent to prison and cut out of jobs by the millions.) Most women today, having seen reruns of The Brady Bunch and Father Knows Best, and having heard of Betty Friedan's The Feminine Mystique, the bestseller that attacked women's confinement to the home, are all too familiar with the idealized yet suffocating media images of happy, devoted housewives. In fact, most of us have learned to laugh at them, vacuuming in their stockings and heels, clueless about balancing a checkbook, asking dogs directions to the neighbor's. But we should not permit our ability to distance ourselves from these images to erase the fact that all women--and we mean all women--were, in the 1950s and '60s supposed to internalize this ideal, to live it and believe it.

The gist of Laszlo’s pitch for the equity department was this question: When you turn on your television at six-thirty and Dan Rather tells you that today the market went up twenty-four points, what market do you think he means? “What!” Laszlo would say. “You think he’s talking about Grade A industrial bonds? Ha! He’s talking about the stock market.” In other words, if you joined the equity department, your mother would know what you did for a living.

Investing is an activity in which consumption today is foregone in an attempt to allow greater consumption at a later date. “Risk” is the possibility that this objective won’t be attained. By that standard, purportedly “risk-free” long-term bonds in 2012 were a far riskier investment than a long- term investment in common stocks. At that time, even a 1% annual rate of inflation between 2012 and 2017 would have decreased the purchasing-power of the government bond

Billions of people are living on the earth today with the knowledge of mathematics, physics, and biology. They have the knowledge of stocks market, the knowledge of politics, engineering, law, and medicine. They know about fashion, sports, arts, music and a lot more other aspects of life. However, the sad reality is that a greater percentage of these people do not know who they are nor why they exist. They do not know for what purpose they are on the earth and where they are heading

In the Middle Ages the outbreak of a plague caused people to raise their eyes towards heaven, and pray to God to forgive them for their sins. Today when people hear of some deadly new epidemic, they reach for their mobile phones and call their brokers. For the stock exchange, even an epidemic is a business opportunity. If enough new ventures succeed, people’s trust in the future increases, credit expands, interest rates fall, entrepreneurs can raise money more easily and the economy grows.

From your perspective today, Kathy, your bemusement is perfectly reasonable. But you must try and see it historically. After the war, in the early fifties, when the great breakthroughs in science followed one after another so rapidly, there wasn't time to take stock, to ask the sensible questions. Suddenly there were all these new possibilities laid before us, all these ways to cure so many previously incurable conditions. This was what the world noticed the most, wanted the most...By the time people became concerned about students, by the time they came to consider just how you were reared, whether you should have been brought into existence at all, well, by then it was too late...How can you ask a world that has come to regard cancer as curable, how can you ask such a world to put away that cure, to go back to the dark days? There was no going back. However uncomfortable people were about your existence, their overwhelming concern was that their own children, their spouses, their parents, their friends, did not die from cancer, motor neurone disease, heart disease. For a long time you were kept in the shadow...[and if people think about you], they tried to convince themselves you weren't really like us. That you were less than human, so it didn't matter...Do you see what we were up against? We were virtually attempting to square the circle. Here was the world, requiring students to donate. While that remained the case, there would always be a barrier against seeing you as properly human.

In 1932 he and other leading eugenicists attended the Third Inter-national Congress of Eugenics, which was held in New York City. The exhibits were intended to show that eugenics was a “pure and applied science.” Major Leonard Darwin, the son of Charles Darwin, also presented his views at the meeting. The New York Times reported on the event. Eugenists from all over the world will attend the Third International Congress of Eugenics today and tomorrow at the American Museum of Natural History. At general and sectional meetings they will discuss advances in the study for the physical and mental improvement of the human race… It [the exhibit] will seek to emphasize the fact that eugenics is concerned primarily with racial and family-stock, quality in the turn-over of population from generation to generation. “As a pure science,” the announcement says, “eugenics tries to understand the forces which govern this turn-over, while as an applied science it strives to use these forces in the improvement of family-stocks and races.

For the US to be like Russia today,” he wrote, “it would be necessary to have massive corruption by the majority of members of Congress as well as by the Departments of Justice and Treasury, and agents of the FBI, CIA, DIA, IRS, Marshall Service, Border Patrol, state and local police officers, the Federal Reserve Bank, Supreme Court justices, US district court judges, support of the varied organized crime families, the leadership of the Fortune 500 companies, at least half of the banks in the US, and the New York Stock Exchange.

used to produce more robots, and so on. These corporations can grow and expand to the far reaches of the galaxy, and all they need are robots and computers – they don’t need humans even to buy their products. Indeed, already today computers and algorithms are beginning to function as clients in addition to producers. In the stock exchange, for example, algorithms are becoming the most important buyers of bonds, shares and commodities. Similarly in the advertisement business, the most important customer of all is an algorithm: the Google search algorithm.

The East India Company has, thankfully, no exact modern equivalent. Walmart, which is the world’s largest corporation in revenue terms, does not number among its assets a fleet of nuclear submarines; neither Facebook nor Shell possesses regiments of infantry. Yet the East India Company – the first great multinational corporation, and the first to run amok – was the ultimate model and prototype for many of today’s joint stock corporations. The most powerful among them do not need their own armies: they can rely on governments to protect their interests and bail them out.

We still own 38 percent of the company’s stock today, which is an unusually large stake for anyone to hold in an outfit the size of Wal-Mart, and that’s the best protection there is against the takeover raiders. It’s something that any family who has faith in its strength as a unit and in the growth potential of its business can do. The transfer of ownership was made so long ago that we didn’t have to pay substantial gift or inheritance taxes on it. The principle behind this is simple: the best way to reduce paying estate taxes is to give your assets away before they appreciate.

Good morning! The sun is up! Wake up! Time to eat," said the birds. "Good morning," Ashlynn said back. There was a clink of glass slippers against the wood floor, and then her mother appeared in the doorway. She had the same strawberry-blond hair and green eyes as Ashlynn. Her mother was already dressed, but Ashlynn didn't notice the clothes she was wearing. As always, her eyes went right to the glass slippers. Oh, how she loved those shoes. "Chores, dear!" her mother said, leaning over to kiss the top of Ashlynn's head. "And then you should pack." "Yes, Mother!" Ashlynn washed her face, put on an apron, and then opened wide the door to her shoe closet. This princess wouldn't care if she wore a burlap sack every day, so long as she had dozens of footwear choices. Today she settled on a pair of scrappy teal wedges and went to start breakfast. Even though her father's grand house came fully stocked with servants, her mother believed in good, solid, character-forming chores. After all, Ashlynn would inherit her mother's story and become the next Cinderella someday, and there would be lots of floors to mop and hearths to sweep before her Happily Ever After.

WHAT DOES IT ALL MEAN? The lessons of market history are clear. Styles and fashions in investors’ evaluations of securities can and often do play a critical role in the pricing of securities. The stock market at times conforms well to the castle-in-the-air theory. For this reason, the game of investing can be extremely dangerous. Another lesson that cries out for attention is that investors should be very wary of purchasing today’s hot “new issue.” Most initial public offerings underperform the stock market as a whole. And if you buy the new issue after it begins trading, usually at a higher price, you are even more certain to lose. Investors would be well advised to treat new issues with a healthy dose of skepticism. Certainly investors in the past have built many castles in the air with IPOs. Remember that the major sellers of the stock of IPOs are the managers of the companies themselves. They try to time their sales to coincide with a peak in the prosperity of their companies or with the height of investor enthusiasm for some current fad. In such cases, the urge to get on the bandwagon—even in high-growth industries—produced a profitless prosperity for investors.

Ashlynn washed her face, put on an apron, and then opened wide the door to her shoe closet. This princess wouldn't care if she wore a burlap sack every day, so long as she had dozens of footwear choices. Today she settled on a pair of scrappy teal wedges and went to start breakfast. Even though her father's grand house came fully stocked with servants, her mother believed in good, solid, character-forming chores. After all, Ashlynn would inherit her mother's story and become the next Cinderella someday, and there would be lots of floors to mop and hearths to sweep her Happily Ever After.

Once upon a time there was much talk of the apathy of the masses. Their silence was the crucial fact for an earlier generation. Today, however, the masses act not by deflection but by infection, tainting opinion polls and forecasts with their multifarious phantasies. Their abstention and their silence are no longer determining factors (that stage was still nihilistic); what counts now is their use of the cogs in the workings of uncertainty. Where the masses once sported with their voluntary servitude, they now sport with their involuntary incertitude. Unbeknownst to the experts who scrutinize them and the manipulators who believe they can influence them, they have grasped the fact that politics is virtually dead, and that they now have a new game to play, just as exciting as the ups and downs of the stock market. This game enables them to make audiences, charismas, levels of prestige and the market prices of images dance up and down with an intolerable facility. The masses had been deliberately demoralized and de-ideologized in order that they might become the live prey of probability theory, but now it is they who destabilize all images and play games with political truth.

Excerpt from page 113 [On Malaysia's Prime Minster's anti-capitalism and anti-globalization policies in September 1997] "Ah, excuse me, Mahathir, but what planet are you living on? You talk about participating in globalization as if it were a choice you had. Globalization isn't a choice. It's a reality. There is just one global market today, and the only way you can grown at the speed your people want to grow is by tapping into the global stock and bond markets, by seeking out multinationals to invest in your country and by selling into the global trading systems what your factories produce. And the most basic truth about globalization is: No one is in charge. You keep looking for someone to complain to, someone to take the heat off your markets, someone to blame. Well, guess what, Mahathir, there's no one on the other end of the phone!" "The Electronic Heard cuts no one any slack... The herd is not infallible. It makes mistakes too. It overreacts and it overshoots. But if your fundamentals are basically sound, the herd will eventually recognize this and come back. They herd is never stupid for too long. In the end, it always responds to good governance and good economic management.

On this particular day her father, the vicar of a parish on the sea-swept outskirts of Lower Wessex, and a widower, was suffering from an attack of gout. After finishing her household supervision Elfride became restless, and several times left the room, ascended the staircase, and knocked at her father's chamber-door. 'Come in!' was always answered in a heart out-of-door voice from the inside. 'Papa,' she said on one occasion to the fine, red-faced, handsome man of forty, who, puffing and fizzing like a bursting bottle, lay on the bed wrapped in a dressing-gown, and every now and then enunciating, in spite of himself, about one letter of some word or words that were almost oaths; 'papa, will you not come downstairs this evening?' She spoke distinctly: he was rather deaf. 'Afraid not - eh-h-h! - very much afraid I shall not, Elfride. Piph-ph-ph! I can't bear even a handkerchief upon this deuced toe of mine, much less a stocking or slipper - piph-ph-ph! There 'tis again! No, I shan't get up till tomorrow.' 'Then I hope this London man won't come; for I don't know what I should do, papa.' 'Well, it would be awkward, certainly.' 'I should hardly think he would come today.' 'Why?' 'Because the wind blows so.' 'Wind! What ideas you have, Elfride! Who ever heard of wind stopping a man from doing his business? The idea of this toe of mine coming on so suddenly!... If he should come, you must send him up to me, I suppose, and then give him some food and put him to bed in some way. Dear me, what a nuisance all this is!' 'Must he have dinner?' 'Too heavy for a tired man at the end of a tedious journey.' 'Tea, then?' 'Not substantial enough.' 'High tea, then? There is cold fowl, rabbit-pie, some pasties, and things of that kind.' 'Yes, high tea.' 'Must I pour out his tea, papa?' 'Of course; you are the mistress of the house.' 'What! sit there all the time with a stranger, just as if I knew him, and not anybody to introduce us?' 'Nonsense, child, about introducing; you know better than that. A practical professional man, tired and hungry, who has been travelling ever since daylight this morning, will hardly be inclined to talk and air courtesies tonight. He wants food and shelter, and you must see that he has it, simply because I am suddenly laid up and cannot. There is nothing so dreadful in that, I hope? You get all kinds of stuff into your head from reading so many of those novels.

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No Teacher for Present (The Sonnet) Life's purpose is realization of life, Beyond the narrowness of yesterday. Instead of waiting for a fictitious future, Life is whatever you make of it today. The past is always afraid of the future, Don't let their fear ruin your present. The future may be condescending to the past. Don't let such arrogance ruin your humanness. Embrace the wonders that the past has to offer, Learn from their blunders even through their denial. Be mindful of the direction that you are headed, Then leap to work on the present, lock, stock 'n barrel. Neither past nor future is qualified to teach the present. All present must find their way free from all allegiance.

She hooked a small stool over with her foot, climbed up on it, and began to count the bottles of floor-wax on the top shelf, touching each one lightly with the tips of her right thumb and forefinger as she went. She had to reach, and when she did, her dress pulled up and he could see beyond the brown tops of her stockings to the waffled white flesh of her upper thighs and he turned his eyes away, suddenly and aimlessly recalling what had happened to Noah’s third son when he looked at his father as the old man lay drunk and naked on his pallet. Poor guy had ended up being a hewer of wood and fetcher of water ever after. Him and all his descendants. And that’s why we have race riots today, son. Praise God.

She says, “Well, I hope you’re making good use of youth.” Less, cross-legged on his towel and pink as a boiled shrimp: “I don’t know.” She nods. “You should waste it.” “What’s that?” “You should be at the beach, like today. You should get stoned and drunk and have loads of sex.” She takes another drag off her cigarette. “I think the saddest thing in the world is a twenty-five-year-old talking about the stock market. Or taxes. Or real estate, goddamn it! That’s all you’ll talk about when you’re forty. Real estate! Any twenty-five-year-old who says the word refinance should be taken out and shot. Talk about love and music and poetry. Things everyone forgets they ever thought were important. Waste every day, that’s what I say.

It was not always the case, of course, that navies paid for themselves. In wartime, costs often exceeded revenues, and those deficits grew over time as fleets and armies got bigger. But this was hardly an insurmountable obstacle for the most dynamic economies in the world. The United Provinces and England were able to borrow all they needed to underwrite their defense budgets. The pressures of war gave a powerful impetus to the growth of stocks, bonds, loans, and paper currencies during the late seventeenth and early eighteenth centuries and helped to turn Amsterdam and then London into international financial centers. To take one example, the Bank of England was established in 1694 to raise funds to allow England to wage war against France.

Stock-exchange traders are also in danger. Most financial trading today is already being managed by computer algorithms that can process in a second more data than a human can in a year, and can react to the data much faster than a human can blink. On 23 April 2013, Syrian hackers broke into Associated Press’s official Twitter account. At 13:07 they tweeted that the White House had been attacked and President Obama was hurt. Trade algorithms that constantly monitor newsfeeds reacted in no time and began selling stocks like mad. The Dow Jones went into free fall and within sixty seconds lost 150 points, equivalent to a loss of $136 billion! At 13:10 Associated Press clarified that the tweet was a hoax. The algorithms reversed gear and by 13:13 the Dow Jones had recuperated almost all the losses.

#The Vanity of all Worldly Things. As he said vanity, so vain say I, Oh! Vanity, O vain all under sky; Where is the man can say, "Lo, I have found On brittle earth a consolation sound"? What isn't in honor to be set on high? No, they like beasts and sons of men shall die, And whilst they live, how oft doth turn their fate; He's now a captive that was king of late. What isn't in wealth great treasures to obtain? No, that's but labor, anxious care, and pain. He heaps up riches, and he heaps up sorrow, It's his today, but who's his heir tomorrow? What then? Content in pleasures canst thou find? More vain than all, that's but to grasp the wind. The sensual senses for a time they pleasure, Meanwhile the conscience rage, who shall appease? What isn't in beauty? No that's but a snare, They're foul enough today, that once were fair. What is't in flow'ring youth, or manly age? The first is prone to vice, the last to rage. Where is it then, in wisdom, learning, arts? Sure if on earth, it must be in those parts; Yet these the wisest man of men did find But vanity, vexation of the mind. And he that know the most doth still bemoan He knows not all that here is to be known. What is it then? To do as stoics tell, Nor laugh, nor weep, let things go ill or well? Such stoics are but stocks, such teaching vain, While man is man, he shall have ease or pain. If not in honor, beauty, age, nor treasure, Nor yet in learning, wisdom, youth, nor pleasure, Where shall I climb, sound, seek, search, or find That summum bonum which may stay my mind? There is a path no vulture's eye hath seen, Where lion fierce, nor lion's whelps have been, Which leads unto that living crystal fount, Who drinks thereof, the world doth naught account. The depth and sea have said " 'tis not in me," With pearl and gold it shall not valued be. For sapphire, onyx, topaz who would change; It's hid from eyes of men, they count it strange. Death and destruction the fame hath heard, But where and what it is, from heaven's declared; It brings to honor which shall ne'er decay, It stores with wealth which time can't wear away. It yieldeth pleasures far beyond conceit, And truly beautifies without deceit. Nor strength, nor wisdom, nor fresh youth shall fade, Nor death shall see, but are immortal made. This pearl of price, this tree of life, this spring, Who is possessed of shall reign a king. Nor change of state nor cares shall ever see, But wear his crown unto eternity. This satiates the soul, this stays the mind, And all the rest, but vanity we find.

Briefcase A scientist named Tim Berra wrote a book called Evolution and the Myth of Creationism in 1990. In it, he said that Corvettes can help us understand evolution, because we can see how they changed from year to year. Whoops! Somebody forgot to tell Professor Berra that Corvettes don’t have baby Corvettes. And that Corvettes are designed by intelligent people. So Tim Berra scored a goal for the other side, since his argument was really for intelligent design! Today, it’s called Berra’s Blunder. No one is quite sure when the first demolition derbies were held. Some think a stock-car driver named Larry Mendelsohn organized the first one in Long Island, New York, in the late 1950s. But the Merriam-Webster’s dictionary first included the term “demolition derby” in their 1953 edition. That means there were probably demolition derbies at county fairs at least back in the late 1940s. Anyway, people have been smashing cars for a long time.

In 1832, Andrew Jackson, today a folk hero to American free-marketeers, refused to renew the license for the quasi-central bank, the second bank of the USA - the successor to Hamilton's Bank of the USA (see chapter 2). This was done on the grounds that the foreign ownership share of the bank was too high -30% (the pre-EU Finns would have heartily approved!). Declaring his decision, Jackson said: 'should the stock of the bank principally pass into the hands of the subjects of a foreign country, and we should unfortunately become involved in a war with that country, what would be our condition?........Controlling our currency, receiving our public moneys, and holding thousands of our citizens in dependence, it would be far more formidable and dangerous than the naval and military power of the enemy. If we must have a bank...it should be purely American.' If the president of a developing country said something like this today, he would be branded a xenophobic dinosaur and blackballed in the international community.

While Lee believed in slavery, he also profited from it far more than other army colonels. At the age of twenty-four, two years after graduating from West Point, Lee married Mary Custis, the only child of George Washington Parke Custis, the adopted son of George Washington. Custis earned his money through inheritance, and that inherited wealth derived from the work of enslaved labor. Enslaved labor created much of his wealth including the prestigious, Doric-columned Arlington House with its commanding view of the capital. Custis owned two other enslaved labor farms—Romancoke and White House. A year after marrying Mary Custis, Lee inherited enslaved workers from his mother’s estate. During his many years in the army, Lee hired out those enslaved workers and pocketed the profit, creating wealth. By the time he wrote his only will as a U.S. Army officer in 1846 as he headed to fight in Mexico, he estimated his net worth at $40,000 in stocks, bonds, and property, including enslaved workers, or more than $1.3 million today.

Up until around 1350, lending with an interest rate was prohibited by both Christianity and Islam—and in Judaism it was banned within the Jewish community—because of the terrible problems it caused, with human nature leading people to borrow more than they could pay back, which created tensions and often violence between borrowers and lenders. As a result of this lack of lending, currency was “hard” (gold and silver). A century or so later, in the Age of Exploration, explorers went around the world collecting gold and silver and other hard assets to make more money. That’s how the greatest fortunes were built at the time. The explorers and those who backed them split the profits. It was an effective incentive-based system for getting rich. The alchemy of lending as we know it today was first created in Italy around 1350. Rules for lending changed and new types of money were made: cash deposits, bonds, and stocks that looked pretty much like we know them today. Wealth became promises to deliver money—what I call “financial wealth.

There was a clink of glass slippers against the wood floor, and then her mother appeared in the doorway. She had the same strawberry-blond hair and green eyes as Ashlynn. Her mother was already dressed, but Ashlynn didn't notice the clothes she was wearing. As always, her eyes went right to the glass slippers. Oh, how she loved those shoes. "Chores, dear!" her mother said, leaning over to kiss the top of Ashlynn's head. "And then you should pack." "Yes, Mother!" Ashlynn washed her face, put on an apron, and then opened wide the door to her shoe closet. This princess wouldn't care if she wore a burlap sack every day, so long as she had dozens of footwear choices. Today she settled on a pair of scrappy teal wedges and went to start breakfast. Even though her father's grand house came fully stocked with servants, her mother believed in good, solid, character-forming chores. After all, Ashlynn would inherit her mother's story and become the next Cinderella someday, and there would be lots of floors to mop and hearths to sweep her Happily Ever After.

Man is comprised of an organism, which is to say an organised form, and of vital forces, as well as a soul. The same may be said of a people. The national construction of a state, while taking account of all three elements, for various reasons of qualification and heredity can nevertheless be chiefly based upon a single one of these elements. In my opinion, in the Fascist movement it is the state element that prevails, coinciding with organised force. What finds expression here is the shaping power of ancient Rome, that master of law and political organisation, the purest heirs to which are the Italians. National Socialism emphasises what is connected to vital forces: race, racial instinct, and the ethical and national element. The Romanian Legionary movement instead chiefly stresses what in a living organism corresponds to the soul: the spiritual and religious aspect. This is the reason for the distinctive character of each national movement, although ultimately all three elements are taken into account, and none is overlooked. The specific character of our movement derives from our distant heritage. Already Herodotus called our forefathers “the immortal Dacians”. Our Geto-Thracian ancestors, even before Christianity, already had faith in the immortality and indestructibility of the soul – something which proves their spiritual drive. Roman colonisation introduced the Roman sense of organisation and form. Later centuries made our people miserable and divided; yet, just as a sick and beaten horse will still show traces of its nobility of stock, so too the Romanian people of yesterday and today reveals the latent features of its two-fold heritage. It is this heritage that the Legionary movement seeks to awaken. It begins with the spirit: for the movement wishes to create a spiritually new man. Once we have met this goal as a “movement”, we must then awaken our second heritage – the politically shaping Roman power. The spirit and religion are thus our starting point; “constructive nationalism” is our point of arrival – almost a consequence. Joining these two points is the ascetic and at the same time heroic ethic of the Iron Guard.

Today’s crisis of freedom stems from the fact that the operative technology of power does not negate or repress freedom so much as exploit it. Free choice {Wahl) is eliminated to make way for a free selection (Auswahl) from among the items on offer. Smart power with a liberal, friendly appearance - power that stimulates and seduces - is more compelling than power that imposes, threatens and decrees. Its signal and seal is the Like button. Now, people subjugate themselves to domination by consuming and communicating - and they click Like all the while. Neoliberalism is the capitalism of ‘Like.’ It is fundamentally different from nineteenth-century capitalism, which operated by means of disciplinary constraints and prohibitions. Smart power reads and appraises our conscious and unconscious thoughts. It places its stock in voluntary self organization and self-optimization. As such, it has no need to overcome resistance. Mastery of this sort requires no great expenditure of energy or violence. It simply happens. The capitalism of Like should come with a warning label: Protect me from what I want.

Dr. Morris Netherton, a pioneer in the field of past-life therapy (and my teacher),7 relates the incident of a patient who returned to her previous life as Rita McCullum. Rita was born in 1903 and lived in rural Pennsylvania with her foster parents until they were killed in a car accident in 1916. In the early 1920s she married a man named McCullum and moved to New York, where they had a garment manufacturing company off Seventh Avenue in midtown Manhattan. Life was hard and money short. Her husband died in 1928. In 1929, her son died from polio, and the stock market crashed. Like many others during the Great Depression, Rita succumbed to bankruptcy and depression. On the sunny day of June 11, 1933, she hanged herself from the ceiling fan of her factory. Because this memory featured traceable facts, Netherton and his patient contacted New York City’s Hall of Records. They received a photocopy of a notarized death certificate of a woman named Rita McCullum. Under manner of death, it stated that she died by hanging at an address in the West Thirties, still today the heart of the garment district. The date of death was June 11, 1933.8

For some reason newspapers are not the laboratories and experimental stations of the mind that they could be, to the public's great benefit, but usually only its warehouses and stock exchanges. If he were alive today, Plato—to take him as an example, because along with a dozen others he is regarded as the greatest thinker who ever lived—would certainly be ecstatic about a news industry capable of creating, exchanging, refining a new idea every day; where information keeps pouring in from the ends of the earth with a speediness he never knew in his own lifetime, while a staff of demiurges is on hand to check it all out instantaneously for its content of reason and reality. He would have supposed a newspaper office to be that topos uranios, that heavenly realm of ideas, which he has described so impressively that to this day all the better class of people are still idealists when talking to their children or employees. And of course if Plato were to walk suddenly into a news editor’s office today and prove himself to be indeed that great author who died over two thousand years ago he would be a tremendous sensation and would instantly be showered with the most lucrative offers. If he were then capable of writing a volume of philosophical travel pieces in three weeks, and a few thousand of his well-known short stories, perhaps even turn one or the other of his older works into film, he could undoubtedly do very well for himself for a considerable period of time. The moment his return had ceased to be news, however, and Mr. Plato tried to put into practice one of his well-known ideas, which had never quite come into their own, the editor in chief would ask him to submit only a nice little column on the subject now and then for the Life and Leisure section (but in the easiest and most lively style possible, not heavy: remember the readers), and the features editor would add that he was sorry, but he could use such a contribution only once a month or so, because there were so many other good writers to be considered. And both of these gentlemen would end up feeling that they had done quite a lot for a man who might indeed be the Nestor of European publicists but still was a bit outdated, and certainly not in a class for current newsworthiness with a man like, for instance, Paul Arnheim.

It is possible that the next economic downturn--or stock market crash--will bring on further developments. During the recession at the end of the 1980s, ex-Ku Klux Klan leader David Duke gathered strong support from disgruntled citizens in Louisiana for his gubernatorial and US Senate races. Voters did not seem to be bothered by his record, which included plenty of statements like: "The Jews have been working against our national interest. . . . I think they should be punished." Bertram Gross and Kevin Phillips had each foreseen part of a process that engendered remarkable tolerance for authoritarian political solutions. Gross correctly identified the kind of authority that the corporate world wanted to exercise over working- and middle-class Americans. Phillips was perceptive about the way ordinary Americans would participate in actually constructing a more harsh and restrictive social milieu. By the 1990s the two strands were coalescing into something we could call "Authoritarian Democracy." Today it is clear that the goals of the corporate rich can be furthered by the enthusiasms of the popular classes, especially in the realms of religion.

Most whites in America have a consciousness of race that is very different from that of minorities. They do not attach much importance to the fact that they are white, and they view race as an illegitimate reason for decision-making of any kind. Many whites have made a genuine effort to transcend race and to see people as individuals. They often fail, but their professed goal is color-blindness. Some whites have gone well beyond color-blindness and see their race as uniquely guilty and without moral standing. Neither the goal of color-blindness nor a negative view of their own race has any parallel in the thinking of non-whites. Most whites also believe that racial equality, integration, and “diversity” flow naturally from the republican, anti-monarchical principles of the American Revolution. They may know that Thomas Jefferson owned slaves but they believe that the man who wrote “all men are created equal” had a vision of the egalitarian, heterogeneous society in which we now live. They are wrong. Earlier generations of white Americans had a strong racial consciousness. Current assumptions about race are a dramatic reversal of the views not only of the Founding Fathers but of the great majority of Americans up until the 1950s and 1960s. Change on this scale is rare in any society, and the past views of whites are worth investigating for the perspective they provide on current views. It is possible to summarize the racial views that prevailed in this country until a few decades ago as follows: White Americans believed race was a fundamental aspect of individual and group identity. They believed people of different races differed in temperament, ability, and the kind of societies they built. They wanted America to be peopled by Europeans, and thought only people of European stock could maintain the civilization they valued. They therefore considered immigration of non-whites a threat to whites and to their civilization. It was common to regard the presence of non-whites as a burden, and to argue that if they could not be removed from the country they should be separated from whites socially and politically. Whites were strongly opposed to miscegenation, which they called “amalgamation.” Many injustices were committed in defense of these views, and many of the things prominent Americans of the past said ring harshly on contemporary ears. And yet the sentiment behind them—a sense of racial solidarity—is not very different from the sentiments we find among many non-whites today.

What was the Sherlock Holmes principle? ‘Once you have discounted the impossible, then whatever remains, however improbable, must be the truth.’” “I reject that entirely,” said Dirk, sharply. “The impossible often has a kind of integrity to it which the merely improbable lacks. How often have you been presented with an apparently rational explanation of something which works in all respects other than one, which is just that it is hopelessly improbable? Your instinct is to say, ‘Yes, but he or she simply wouldn’t do that.’” “Well, it happened to me today, in fact,” replied Kate. “Ah yes,” said Dirk, slapping the table and making the glasses jump, “your girl in the wheelchair – a perfect example. The idea that she is somehow receiving yesterday’s stock market prices apparently out of thin air is merely impossible, and therefore must be the case, because the idea that she is maintaining an immensely complex and laborious hoax of no benefit to herself is hopelessly improbable. The first idea merely supposes that there is something we don’t know about, and God knows there are enough of those. The second, however, runs contrary to something fundamental and human which we do know about. We should therefore be very suspicious of it and all its specious rationality.

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With our desire to have more, we find ourselves spending more and more time and energy to manage and maintain everything we have. We try so hard to do this that the things that were supposed to help us end up ruling us. We eventually get used to the new state where our wishes have been fulfilled. We start taking those things for granted and there comes a time when we start getting tired of what we have. We're desperate to convey our own worth, our own value to others. We use objects to tell people just how valuable we are. The objects that are supposed to represent our qualities become our qualities themselves. There are more things to gain from eliminating excess than you might imagine: time, space, freedom and energy. When people say something is impossible, they have already decided that they don't want to do it. Differentiate between things you want and things you need. Leave your unused space empty. These open areas are incredibly useful. They bring us a sense of freedom and keep our minds open to the more important things in life. Memories are wonderful but you won't have room to develop if your attachment to the past is too strong. It's better to cut some of those ties so you can focus on what's important today. Don't get creative when you are trying to discard things. There's no need to stock up. An item chosen with passion represents perfection to us. Things we just happen to pick up, however, are easy candidates for disposal or replacement. As long as we stick to owning things that we really love, we aren't likely to want more. Our homes aren't museum, they don't need collections. When you aren't sure that you really want to part with something, try stowing it away for a while. Larger furniture items with bold colors will in time trigger visual fatigue and then boredom. Discarding things can be wasteful. But the guilt that keeps you from minimizing is the true waste. The real waste is the psychological damage that you accrue from hanging on to things you don't use or need. We find our originality when we own less. When you think about it, it's experience that builds our unique characteristics, not material objects. I've lowered my bar for happiness simply by switching to a tenugui. When even a regular bath towel can make you happy, you'll be able to find happiness almost everywhere. For the minimalist, the objective isn't to reduce, it's to eliminate distractions so they can focus on the things that are truly important. Minimalism is just the beginning. It's a tool. Once you've gone ahead and minimized, it's time to find out what those important things are. Minimalism is built around the idea that there's nothing that you're lacking. You'll spend less time being pushed around by something that you think may be missing. The qualities I look for in the things that I buy are: - the item has a minimalistic kind of shape and is easy to clean - it's color isn't too loud - I'll be able to use it for a long time - it has a simple structure - it's lightweight and compact - it has multiple uses A relaxed moment is not without meaning, it's an important time for reflection. It wasn't the fallen leaves that the lady had been tidying up, it was her own laziness that she had been sweeping away. We are what we repeatedly do. Excellence, then, is not an act but a habit. With daily cleaning, the reward may be the sense of accomplishment and calmness we feel afterward. Cleaning your house is like polishing yourself. Simply by living an organized life, you'll be more invigorated, more confident and like yourself better. Having parted with the bulk of my belongings, I feel true contentment with my day-to-day life. The very act of living brings me joy. When you become a minimalist, you free yourself from all the materialist messages that surround us. All the creative marketing and annoying ads no longer have an effect on you.

In the Metro, one evening, I looked closely around me: everyone had come from somewhere else . . . Among us, though, two or three faces from here, embarrassed silhouettes that seemed to be apologising for their presence. The same spectacle in London. Today’s migrations are no longer made by compact displacements but by successive infiltrations: little by little, individuals insinuate themselves among the “natives,” to anaemic and too distinguished to stoop to the notion of a “territory.” After a thousand years of vigilance, we open the gates . . . When one thinks of the long rivalries between the French and the English, then between the French and the Germans, it seems as if each nation, by weakening one another, had as its task to speed the hour of the common downfall so that other specimens of humanity may relay them. Like its predecessor, the new Völkerwanderung will provoke an ethnic confusion whose phases cannot be distinctly foreseen. Confronted with these disparate profiles, the notion of a community homogeneous to whatever degree is inconceivable. The very possibility of so heteroclite a crowd suggests that in the space it occupies there no longer existed, among the indigenous, any desire to safeguard even the shadow of an identity. At Rome, in the third century of our era, out of a million inhabitants, only sixty thousand were of Latin stock. Once a people has fulfilled the historical idea which was its mission to incarnate, it no longer has any excuse to preserve its difference, to cherish its singularity, to safeguard its features amidst a chaos of faces.

Yesterday, after he had gone, they emerged into the verandah fresh from Moses and bursting with eagerness to tell me all about it. "Herr Schenk told us to-day about Moses," began the April baby, making a rush at me. "Oh?" "Yes, and a boser, boser Konig who said every boy must be deaded, and Moses was the allerliebster." "Talk English, my dear baby, and not such a dreadful mixture," I besought. "He wasn't a cat." "A cat?" "Yes, he wasn't a cat, that Moses—a boy was he." "But of course he wasn't a cat," I said with some severity; "no one ever supposed he was." "Yes, but mummy," she explained eagerly, with much appropriate hand- action, "the cook's Moses is a cat." "Oh, I see. Well?" "And he was put in a basket in the water, and that did swim. And then one time they comed, and she said—" "Who came? And who said?" "Why, the ladies; and the Konigstochter said, 'Ach hormal, da schreit so etwas.'" "In German?" "Yes, and then they went near, and one must take off her shoes and stockings and go in the water and fetch that tiny basket, and then they made it open, and that Kind did cry and cry and strampel so"—here both the babies gave such a vivid illustration of the strampeln that the verandah shook—"and see! it is a tiny baby. And they fetched somebody to give it to eat, and the Konigstochter can keep that boy, and further it doesn't go." "Do you love Moses, mummy?" asked the May baby, jumping into my lap, and taking my face in both her hands—one of the many pretty, caressing little ways of a very pretty, caressing little creature. "Yes," I replied bravely, "I love him." "Then I too!" they cried with simultaneous gladness, the seal having thus been affixed to the legitimacy of their regard for him.

[A Chinese Restaurant.] Roma is seated alone at the booth. Lingk is at the booth next to him. Roma ,i>is talking to him. * * * Roma: . . . Eh? What I’m saying, what is our life? (Pause.) It’s looking forward or it’s looking back. And that’s our life. That’s it. Where is the moment? (Pause.) And what is it that we’re afraid of? Loss. What else? (Pause.) The bank,/i> closes. We get sick, my wife died on a plane, the stock market collapsed . . . the house burnt down . . . what of these happen . . . ? None of ’em. We worry anyway. What does this mean? I’m not secure. How can I be secure? (Pause.) Through amassing wealth beyond all measure? No. And what’s beyond all measure? That’s a sickness. That’s a trap. There is no measure. Only greed. How can we act? The right way, we would say, to deal with this: “There is a one-in-a million chance that so and so will happen. . . . Fuck it, it won’t happen to me. . . .” No. We know that’s not the right way I think. (Pause.) We say the correct way to deal with this is “There is a one-in-so-and-so chance that this will happen . . . God protect me. I am powerless, let it not happen to me. . . .” But no to that. I say. There’s something else. What is it? “If it happens, AS IT MAY for that is not within our powers, I will deal with it, just as I do today with what draws my concern today.” I say this is how we must act. I do those things which seem correct to me today. I trust myself. And if security concerns me, I do that which today I think will make me secure. And every day I do that, when that day arrives that I need a reserve, (a) odds are that I have it, and (b) the true reserve that I have is the strength that I have of acting each day without fear. (Pause.) According to the dictates of my mind. (Pause.)

MH: In an early letter to William Kennedy you spoke of the "dry rot" of American journalism. Tell me what you think. What's the state of the American press currently? HST: The press today is like the rest of the country. Maybe you need a war. Wars tend to bring out out the best in them. War was everywhere you looked in the sixties, extending into the seventies. Now there are no wars to fight. You know, it's the old argument about why doesn't the press report the good news? Well, now the press is reporting the good news, and it's not as much fun. The press has been taken in by Clinton. And by the amalgamation of politics. Nobody denies that the parties are more alike than they are different. No, the press has failed, failed utterly -- they've turned into slovenly rotters. Particularly The New York Times, which has come to be a bastion of political correctness. I think my place in history as defined by the PC people would be pretty radically wrong. Maybe I could be set up as a target at the other end of the spectrum. I feel more out of place now than I did under Nixon. Yeah, that's weird. There's something going on here, Mr. Jones, and you don't know what it is, do you? Yeah, Clinton has been a much more successfully deviant president than Nixon was. You can bet if the stock market fell to 4,000 and if four million people lost their jobs there'd be a lot of hell to pay, but so what? He's already re-elected. Democracy as a system has evolved into something that Thomas Jefferson didn't anticipate. Or maybe he did, at the end of his life. He got very bitter about the press. And what is it he said? "I tremble for my nation when I reflect that God is just"? That's a guy who's seen the darker side. Yeah, we've become a nation of swine. - HST - The Atlantic , August 26, 1997

In my generation we did a lot of pleasure chasing—we, the generation responsible for today’s twenty-year-olds and thirty-year-olds and forty-year-olds. Before they came into our lives, we were on a pleasure binge, and the need for immediate gratification passed through us to our children. When I got out of the Army in 1944, the guys who were being discharged with me were mostly between the ages of eighteen and thirty. We came home to a country that was in great shape in terms of industrial capacity. As the victors, we decided to spread the good fortune around, and we did all kinds of wonderful things—but it wasn’t out of selfless idealism, let me assure you. Take the Marshall Plan, which we implemented at that time. It rebuilt Europe, yes, but it also enabled those war ruined countries to buy from us. The incredible, explosive economic prosperity that resulted just went wild. It was during that period that the pleasure principle started feeding on itself. One generation later it was the sixties, and those twenty-eight-year-old guys from World War II were forty-eight. They had kids twenty years old, kids who had been so indulged for two decades that it caused a huge, first-time-in-history distortion in the curve of values. And, boy, did that curve bend and bend and bend. These postwar parents thought they were in nirvana if they had a color TV and two cars and could buy a Winnebago and a house on the lake. But the children they had raised on that pleasure principle of material goods were by then bored to death. They had overdosed on all that stuff. So that was the generation who decided, “Hey, guess where the real action is? Forget the Winnebago. Give me sex, drugs, and rock ‘n’ roll.” Incredible mind-blowing experiences, head-banging, screw-your-brains-out experiences in service to immediate and transitory pleasures. But the one kind of gratification is simply an outgrowth of the other, a more extreme form of the same hedonism, the same need to indulge and consume. Some of those same sixties kids are now themselves forty-eight. Whatever genuine idealism they carried through those love-in days got swept up in the great yuppie gold rush of the eighties and the stock market nirvana of the nineties—and I’m afraid we are still miles away from the higher ground we seek.

When we are sold perfume, we are accustomed to also being sold the idea of a life we will never have. Coty's Chypre enabled Guerlain to create Mitsouko; Coty's Emeraude of 1921 was the bedrock on which Shalimar was built and Coty's L'Origan become the godmother of L'heure bleue, also by Guerlain. Some people dedicate themselves to making life beautiful. With instinctual good taste, magpie tendencies and a flair for color, they weave painfully exquisite tableaux, defining the look of an era. Paul Poiret was one such person. After his success, he went bust in 1929 and had to sell his leftover clothing stock as rags. Swept out of the picture by a new generation of designers, his style too ornate and Aladdinesque, Poiret ended his days as a street painter and died in poverty. It was Poiret who saw that symbolic nomenclature could turn us into frenzied followers, transforming our desire to own a perfume into desperation. The beauty industry has always been brilliant at turning insecurities into commercial opportunities. Readers could buy the cologne to relax during times of anxiety or revive themselves from strain. Particularly in the 1930s, releases came thick and fast, intended to give the impression of bounty, the provision of beauty to all women in the nation. Giving perfumes as a gift even came under the Soviet definition of kulturnost or "cultured behavior", including to aunts and teachers on International Women's Day. Mitsouko is a heartening scent to war when alone or rather, when not wanting to feel lonely. Using fragrance as part of a considered daily ritual, the territorial marking of our possessions and because it offers us a retrospective sense of naughtiness. You can never tell who is going to be a Nr. 5 wearer. No. 5 has the precision of well-cut clothes and that special appeal which comes from a clean, bare room free of the knick-knacks that would otherwise give away its age. Its versatility may well be connected to its abstraction. Gardenia perfumes are not usually the more esoteric or intellectual on the shelves but exist for those times when we demand simply to smell gorgeous. You can depend on the perfume industry to make light of the world's woes. No matter how bad things get, few obstacles can block the shimmer and glitz of a new fragrance. Perfume became so fashionable as a means of reinvention and recovery that the neurology department at Columbia University experimented with the administration of jasmine and tuberose perfumes, in conjunction with symphony music, to treat anxiety, hysteria and nightmares. Scent enthusiasts cared less for the nuances of a composition and more for the impact a scent would have in society. In Ancient Rome, the Stoics were concerned about the use of fragrance by women as a mask for seducing men or as a vehicle of deception. The Roman satirist Juvenal talked of women buying scent with adultery in mind and such fears were still around in the 1940s and they are here with us today. Similarly, in crime fiction, fragrance is often the thing that gives the perpetrator away. Specifically in film noir, scent gets associated with misdemeanors. With Opium, the drugs tag was simply the bait. What YSL was really marketing, with some genius, was perfume as me time: a daily opportunity to get languid and to care sod-all about anything or anyone else.

… The most important contribution you can make now is taking pride in your treasured home state. Because nobody else is. Study and cherish her history, even if you have to do it on your own time. I did. Don’t know what they’re teaching today, but when I was a kid, American history was the exact same every year: Christopher Columbus, Plymouth Rock, Pilgrims, Thomas Paine, John Hancock, Sons of Liberty, tea party. I’m thinking, ‘Okay, we have to start somewhere— we’ll get to Florida soon enough.’…Boston Massacre, Crispus Attucks, Paul Revere, the North Church, ‘Redcoats are coming,’ one if by land, two if by sea, three makes a crowd, and I’m sitting in a tiny desk, rolling my eyes at the ceiling. Hello! Did we order the wrong books? Were these supposed to go to Massachusetts?…Then things showed hope, moving south now: Washington crosses the Delaware, down through original colonies, Carolinas, Georgia. Finally! Here we go! Florida’s next! Wait. What’s this? No more pages in the book. School’s out? Then I had to wait all summer, and the first day back the next grade: Christopher Columbus, Plymouth Rock…Know who the first modern Floridians were? Seminoles! Only unconquered group in the country! These are your peeps, the rugged stock you come from. Not genetically descended, but bound by geographical experience like a subtropical Ellis Island. Because who’s really from Florida? Not the flamingos, or even the Seminoles for that matter. They arrived when the government began rounding up tribes, but the Seminoles said, ‘Naw, we prefer waterfront,’ and the white man chased them but got freaked out in the Everglades and let ’em have slot machines…I see you glancing over at the cupcakes and ice cream, so I’ll limit my remaining remarks to distilled wisdom: “Respect your parents. And respect them even more after you find out they were wrong about a bunch of stuff. Their love and hard work got you to the point where you could realize this. “Don’t make fun of people who are different. Unless they have more money and influence. Then you must. “If someone isn’t kind to animals, ignore anything they have to say. “Your best teachers are sacrificing their comfort to ensure yours; show gratitude. Your worst are jealous of your future; rub it in. “Don’t talk to strangers, don’t play with matches, don’t eat the yellow snow, don’t pull your uncle’s finger. “Skip down the street when you’re happy. It’s one of those carefree little things we lose as we get older. If you skip as an adult, people talk, but I don’t mind. “Don’t follow the leader. “Don’t try to be different—that will make you different. “Don’t try to be popular. If you’re already popular, you’ve peaked too soon. “Always walk away from a fight. Then ambush. “Read everything. Doubt everything. Appreciate everything. “When you’re feeling down, make a silly noise. “Go fly a kite—seriously. “Always say ‘thank you,’ don’t forget to floss, put the lime in the coconut. “Each new year of school, look for the kid nobody’s talking to— and talk to him. “Look forward to the wonderment of growing up, raising a family and driving by the gas station where the popular kids now work. “Cherish freedom of religion: Protect it from religion. “Remember that a smile is your umbrella. It’s also your sixteen-in-one reversible ratchet set. “ ‘I am rubber, you are glue’ carries no weight in a knife fight. “Hang on to your dreams with everything you’ve got. Because the best life is when your dreams come true. The second-best is when they don’t but you never stop chasing them. So never let the authority jade your youthful enthusiasm. Stay excited about dinosaurs, keep looking up at the stars, become an archaeologist, classical pianist, police officer or veterinarian. And, above all else, question everything I’ve just said. Now get out there, class of 2020, and take back our state!

Dear KDP Author, Just ahead of World War II, there was a radical invention that shook the foundations of book publishing. It was the paperback book. This was a time when movie tickets cost 10 or 20 cents, and books cost $2.50. The new paperback cost 25 cents – it was ten times cheaper. Readers loved the paperback and millions of copies were sold in just the first year. With it being so inexpensive and with so many more people able to afford to buy and read books, you would think the literary establishment of the day would have celebrated the invention of the paperback, yes? Nope. Instead, they dug in and circled the wagons. They believed low cost paperbacks would destroy literary culture and harm the industry (not to mention their own bank accounts). Many bookstores refused to stock them, and the early paperback publishers had to use unconventional methods of distribution – places like newsstands and drugstores. The famous author George Orwell came out publicly and said about the new paperback format, if “publishers had any sense, they would combine against them and suppress them.” Yes, George Orwell was suggesting collusion. Well… history doesn’t repeat itself, but it does rhyme. Fast forward to today, and it’s the e-book’s turn to be opposed by the literary establishment. Amazon and Hachette – a big US publisher and part of a $10 billion media conglomerate – are in the middle of a business dispute about e-books. We want lower e-book prices. Hachette does not. Many e-books are being released at $14.99 and even $19.99. That is unjustifiably high for an e-book. With an e-book, there’s no printing, no over-printing, no need to forecast, no returns, no lost sales due to out of stock, no warehousing costs, no transportation costs, and there is no secondary market – e-books cannot be resold as used books. E-books can and should be less expensive. Perhaps channeling Orwell’s decades old suggestion, Hachette has already been caught illegally colluding with its competitors to raise e-book prices. So far those parties have paid $166 million in penalties and restitution. Colluding with its competitors to raise prices wasn’t only illegal, it was also highly disrespectful to Hachette’s readers. The fact is many established incumbents in the industry have taken the position that lower e-book prices will “devalue books” and hurt “Arts and Letters.” They’re wrong. Just as paperbacks did not destroy book culture despite being ten times cheaper, neither will e-books. On the contrary, paperbacks ended up rejuvenating the book industry and making it stronger. The same will happen with e-books. Many inside the echo-chamber of the industry often draw the box too small. They think books only compete against books. But in reality, books compete against mobile games, television, movies, Facebook, blogs, free news sites and more. If we want a healthy reading culture, we have to work hard to be sure books actually are competitive against these other media types, and a big part of that is working hard to make books less expensive. Moreover, e-books are highly price elastic. This means that when the price goes down, customers buy much more. We've quantified the price elasticity of e-books from repeated measurements across many titles. For every copy an e-book would sell at $14.99, it would sell 1.74 copies if priced at $9.99. So, for example, if customers would buy 100,000 copies of a particular e-book at $14.99, then customers would buy 174,000 copies of that same e-book at $9.99. Total revenue at $14.99 would be $1,499,000. Total revenue at $9.99 is $1,738,000. The important thing to note here is that the lower price is good for all parties involved: the customer is paying 33% less and the author is getting a royalty check 16% larger and being read by an audience that’s 74% larger. The pie is simply bigger.