Three Billboards Quotes

WHAT YOU WON’T FIND IN HER CLOSET * Three-inch heels. Why live life halfway? * Logos. You are not a billboard. * Nylon, polyester, viscose and vinyl will make you sweaty, smelly and shiny. * Sweatpants. No man should ever see you in those. Except your gym teacher – and even then. Leggings are tolerated. * Blingy jeans with embroidery and holes in them. They belong to Bollywood. * UGG boots. Enough said.

In that instant, your billboard careened ashore on a wall of water, cracking the back of my head. I reached for balance and touched what I thought was a puppy. Then you grabbed my finger. My God, I thought. It's a baby. I fainted dead away. That's how Macon found us the next day — me unconscious on half a billboard, you nestled in my arms, nursing on the pocket of my uniform. The half billboard said: "...Cafe...Proprietor." Our path seemed clear. I will always love your mother for letting you go, Soldier, and I will always love you for holding on. Love, the Colonel. PS: I apologize for naming you Moses. I didn't know you were a girl until it was too late.

The people who run our cities don't understand graffiti because they think nothing has the right to exist unless it makes a profit, which makes their opinion worthless. They say graffiti frightens people and is symbolic of the decline in society, but graffiti is only dangerous in the mind of three types of people; politicians, advertising executives and graffiti writers. The people who truly deface our neighbourhoods are the companies that scrawl giant slogans across buildings and buses trying to make us feel inadequate unless we buy their stuff. They expect to be able to shout their message in your face from every available surface but you're never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back.

On the platform of a train station, late morning, early June" two women embracing after a separation of several months. Behind them, a tall fair-haired man alighting from the train carrying two suitcases. The women unspeaking, their eyes closed tight, their arms wrapped around one another, for a second, two seconds, three. Were they aware, in the intensity of their embrace, or something slightly ridiculous about this tableau, something almost comical, as someone nearby sneezed violently into a crumpled tissue; as a dirty discarded plastic bottle scuttled along the platform under a breath of wind; as a mechanised billboard on the station wall rotated from an advertisement for hair products to an advertisement for car insurance; as life in its ordinariness and even vulgarity imposed itself everywhere all around them? Or were they in this moment unaware, or something more than unaware--were they somehow invulnerable to, untouched by, vulgarity and ugliness, glancing for a moment into something deeper, something concealed beneath the surface of life, not unreality but a hidden reality: the presence at all times, in all places, of a beautiful world?

If you could have a gigantic billboard anywhere with anything on it, what would it say and why? I would need three billboards: “Don’t let the weight of fear weigh down the joy of curiosity.” Fear is really false evidence appearing real. “The great majority of that which gives you angst never happens, so you must evict it.” Don’t let it live rent-free in your brain. “Attitude puts aptitude on steroids.” Attitude is the soft stuff, but when the chips are down, as they so often are, it’s the soft stuff that often counts. What advice would you give to a smart, driven college student about to enter the “real world”? The seminal change in the business from then to now is that a young person should view the career pyramid differently rather than traditionally. Put the point at the bottom where you are now (at the start of your career) and conceive your future as an expanding opportunity horizon where you can move laterally across the spectrum in search of an ever-widening set of career opportunities. Reinvent yourself regularly. See your world as an ever-increasing set of realities and seize the day.

Now the nation’s largest billboard company, Clear Channel Outdoor Inc., is bringing customized pop-up ads to the interstate. Its Radar program, up and running in Boston and 10 other US cities, uses data AT&T Inc. collects on 130 million cellular subscribers, and from two other companies, PlaceIQ Inc. and Placed Inc., which use phone apps to track the comings and goings of millions more. Clear Channel knows what kinds of people are driving past one of their billboards at 6:30 p.m. on a Friday—how many are Dunkin’ Donuts regulars, for example, or have been to three Red Sox games so far this year. It can then precisely target ads to them.

The Three Buckets The first bucket contains the people who want to become our customers. They order and fall in love with our products or services and keep reordering from us. They become walking, talking billboards and refer us business. Then there are others who see what we see from a business perspective and they join

We’ve also bought three billboards, one over near the Bay Pines VA hospital, the other on I-75, north of the first Tampa exit, and the third on U.S. 19 in Clearwater.

Just think about the incredible transformation that took place in Steve’s life and career after Pixar. In 1983, Apple launched their computer Lisa, the last project Jobs worked on before he was let go. Jobs released Lisa with a nine-page ad in the New York Times spelling out the computer’s technical features. It was nine pages of geek talk nobody outside NASA was interested in. The computer bombed. When Jobs returned to the company after running Pixar, Apple became customer-centric, compelling, and clear in their communication. The first campaign he released went from nine pages in the New York Times to just two words on billboards all over America: Think Different. When Apple began filtering their communication to make it simple and relevant, they actually stopped featuring computers in most of their advertising. Instead, they understood their customers were all living, breathing heroes, and they tapped into their stories. They did this by (1) identifying what their customers wanted (to be seen and heard), (2) defining their customers’ challenge (that people didn’t recognize their hidden genius), and (3) offering their customers a tool they could use to express themselves (computers and smartphones). Each of these realizations are pillars in ancient storytelling and critical for connecting with customers. I’ll teach you about these three pillars and more in the coming chapters, but for now just realize the time Apple spent clarifying the role they play in their customers’ story is one of the primary factors responsible for their growth. Notice, though, the story of Apple isn’t about Apple; it’s about you. You’re the hero in the story, and they play a role more like Q in the James Bond movies. They are the guy you go see when you need a tool to help you win the day.

First, let us take a quick pass of the 11 questions. Some of them might seem trite or useless at first glance. . . . But lo! Things are not always what they appear. What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? My readers love specifics like brand and model, where you found it, etc. How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? If you could have a gigantic billboard anywhere with anything on it—metaphorically speaking, getting a message out to millions or billions—what would it say and why? It could be a few words or a paragraph. (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?) What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of money, time, energy, etc.) What is an unusual habit or an absurd thing that you love? In the last five years, what new belief, behavior, or habit has most improved your life? What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore? What are bad recommendations you hear in your profession or area of expertise? In the last five years, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips? When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do? (If helpful: What questions do you ask yourself?)

Willoughby: My Darling Anne, There's a longer letter in the dresser drawer I've been writing for the last week or so, that one covers us, and my memories of us, and how much I've always loved you. This one just covers tonight, and more importantly, today. Tonight I have gone out to the horses to end it. I cannot say sorry for the act itself, although I know for a short time you will be angry at me, or even hate me for it. Please don't. This is not a case of, I came in this world alone and I'm goin' out of it alone, or anything dumb like that. I did not come in this world alone, my mom was there. And I am not goin' out of it alone, 'cause you were there, drunk on the couch, making Oscar Wilde cock jokes. No, this is a case, in some senses, of bravery. Not the bravery of facing a bullet down. The next few months of pain would be far harder than that small flash. No, it's the bravery of weighing up the next few months of still being with you, still waking up with you, of playing with the kids... Against the next few months of seeing in your eyes how much my pain is killing you. How my weakened body, as it ebbs away, and you tend to it, are your final and lasting memories of me. I won't have that. Your final memories of me will be us at the riverside, and that dumb fishing game, which I think they cheated at. And me inside of you, and you on top of me... And barely a fleeting thought, of the darkness yet to come. That was the best Anne. A whooole day of not thinking about it. Dwell on this day baby, 'cause it was the best day of my life. Kiss the girls for me, and know that I've always loved you... And maybe I'll see ya again if there's another place, and if there ain't... Well, it's been heaven knowing you. Your Boy, Bill

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? Books that influenced me the most: The Transformed Cell by Steven A. Rosenberg Mistakes Were Made (but Not by Me) by Carol Tavris and Elliot Aronson Surely You’re Joking, Mr. Feynman! by Richard P. Feynman If you could have a gigantic billboard anywhere with anything on it, what would it say? Are there any quotes you think of often or live your life by? Well, assuming it’s a big billboard, I’d lobby for the following: “The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.”—Bertrand Russell “For the great enemy of truth is very often not the lie—deliberate, contrived and dishonest—but the myth—persistent, persuasive, and unrealistic. Too often we hold fast to the clichés of our forebears. We subject all facts to a prefabricated set of interpretations. We enjoy the comfort of opinion without the discomfort of thought.”—John F. Kennedy “No problem can be solved from the same level of consciousness that created it.”—Albert Einstein “If you set a goal, it should meet these two conditions: 1) It matters; 2) You can influence the outcome.”—Peter Attia

Shireen Baraka Barghouti lives in a cauldron of hate that often boils over. She’s never been outside the Gaza Strip even though it’s only twenty-five miles long and three miles wide at the narrowest borders, seven miles at the widest. Qasem Soleimani, until his death in 2020, was the major general over Iran’s Islamic Revolutionary Guard Corps (IRGC), who invested monstrous sums of Iranian money in the youth of Gaza. In fact, Hamas simply could not exist without the Iranian money he supplied. And to make sure he covered all the bases, Soleimani also funded the rival Islamic Jihad. Shireen doesn’t hold back when speaking about the climate of death and destruction that has helped create. “In Gaza, terrorism is our number-one export,” she said. “How sad that whenever the Gaza Strip is mentioned, people automatically think of radical Islamic terrorists. But how could they not? Our Gaza government is run by them. Iran gives Hamas thirty million dollars a month. “At different times we’ve had al-Qaeda, the Islamic State, the Muslim Brotherhood, and the Popular Front for the Liberation of Palestine in charge, to name just a few. New groups form every year, and our young Gaza boys see these ‘freedom fighters’ as heroes to emulate. “In Europe, people idolize soccer players. But not in Gaza. Here, men dressed in green uniforms, toting AK-47s, and shouting ‘death to Israel’ are featured on billboards. “The explosions are enough to cause you a nervous breakdown. A few years ago Hamas fired over ten thousand rockets into Israel in one extended attack over several months. We knew it was just a matter of time before the Israelis responded, and once we heard the drones humming over Gaza, we took cover. “Hamas has done nothing for the people of Gaza. While they line their pockets with millions of dollars, the people go without eating. They are cruel and intentionally keep us in this senseless war with Israel. “You might think because I live in Gaza and grew up Muslim that I hate Israel. But I don’t. I do detest Hamas, however—and all the other terrorist groups that make life unbearable in the Strip.

The Man Behind the Gun was a major series, highly respected within the industry and by the modest but enthusiastic audience that heard it. It was a three-time winner of Billboard’s “top documentary program” citation and in 1943 won a Peabody Award as radio’s outstanding dramatic program. It was “dedicated to the fighting men of the United States and the United Nations,” presented “for the purpose of telling you how your boys and their comrades-in-arms are waging our war against Axis aggression.” The stories were “based on fact,” but the names and characterizations were “wholly fictitious,” giving the writers and director maximum freedom to develop composite representations of fighting-man types.

A red light stopped the Subaru at a three-pronged intersection where a McDonald’s sat opposite a KFC which sat across from a Taco Bell and waiting behind the Subaru on her way to a robbery Alabama watched as a monstrously fat woman marched out of the McDonald’s while guzzling from a box of fries and continued right on into the KFC and Alabama noticed now a billboard high above the KFC upon which a skinny blonde with perky tits wrapped in the Stars and Stripes stood on top of an aggressively masculine pickup truck like a white-trash Wonder Woman beside giant text which read “PICKUP A HOT CHICK IN THE NEW DODGE RAM” and for one revelatory moment that passed just as quick Alabama had never in her life felt so American.

What is the book (or books) you’ve given most as a gift, and why? Or what are one to three books that have greatly influenced your life? What purchase of $100 or less has most positively impacted your life in the last six months (or in recent memory)? My readers love specifics like brand and model, where you found it, etc. How has a failure, or apparent failure, set you up for later success? Do you have a “favorite failure” of yours? If you could have a gigantic billboard anywhere with anything on it—metaphorically speaking, getting a message out to millions or billions—what would it say and why? It could be a few words or a paragraph. (If helpful, it can be someone else’s quote: Are there any quotes you think of often or live your life by?) What is one of the best or most worthwhile investments you’ve ever made? (Could be an investment of money, time, energy, etc.) What is an unusual habit or an absurd thing that you love? In the last five years, what new belief, behavior, or habit has most improved your life? What advice would you give to a smart, driven college student about to enter the “real world”? What advice should they ignore? What are bad recommendations you hear in your profession or area of expertise? In the last five years, what have you become better at saying no to (distractions, invitations, etc.)? What new realizations and/or approaches helped? Any other tips? When you feel overwhelmed or unfocused, or have lost your focus temporarily, what do you do? (If helpful: What questions do you ask yourself?)

As the 2012 election approached, it emerged that the foundation Einhorn runs with his wife paid for dozens of anonymous billboards around Milwaukee and two Ohio cities, mainly in minority areas, that screamed “Voter Fraud Is a Felony!” with penalties of up to three and a half years in prison and fines of $10,000. The Einhorns put out a statement through a PR firm that the billboards were a “public service” message aimed at Democrats and Republicans alike. “By reminding people of the possible consequences of illegal voting, we hope to help the upcoming election be decided by legally registered voters.” The director of a progressive group in Wisconsin, meanwhile, has this to say: “Perhaps their Chicago public relations firm could answer why the Einhorns only felt it was necessary to target legal voters in minority communities, and why they didn’t feel the need to do this ‘public service’ throughout communities across Wisconsin where a majority of the residents are white.

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