The Price Of Leadership Quotes

The true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.

Why did Africa let Europe cart away millions of Africa's souls from the continent to the four corners of the wind? How could Europe lord it over a continent ten times its size? Why does needy Africa continue to let its wealth meet the needs of those outside its borders and then follow behind with hands outstretched for a loan of the very wealth it let go? How did we arrive at this, that the best leader is the one that knows how to beg for a share of what he has already given away at the price of a broken tool? Where is the future of Africa?

If a Christian is not willing to rise early and work late, to expend greater effort in diligent study and faithful work, that person will not change a generation. Fatigue is the price of leadership. Mediocrity is the result of never getting tired.

The fear of offense is a really small price to pay for freedom.

Next generation leaders are those who would rather challenge what needs to change and pay the price than remain silent and die on the inside.

YOU have to design your own Price tag for the world.

Then, in the 1980's, came the paroxysm of downsizing, and the very nature of the corporation was thrown into doubt. In what began almost as a fad and quickly matured into an unshakable habit, companies were 'restructuring,' 'reengineering,' and generally cutting as many jobs as possible, white collar as well as blue . . . The New York Times captured the new corporate order succintly in 1987, reporting that it 'eschews loyalty to workers, products, corporate structures, businesses, factories, communities, even the nation. All such allegiances are viewed as expendable under the new rules. With survival at stake, only market leadership, strong profits and a high stock price can be allowed to matter'.

Faced with our addiction to oil, what does our leadership say? Get more of it! Strange when you consider their answer to drug dependence is to cut off the supply.

A company can’t buy true emotional commitment from managers no matter how much it’s willing to spend; this is something too valuable to have a price tag. And yet a company can’t afford not to have it.

Failure of management to plan for the future and to foresee problems has brought about waste of manpower, of materials, and of machine-time, all of which raise the manufacturer’s cost and price that the purchaser must pay. The consumer is not always willing to subsidize this waste. The inevitable result is loss of market. Loss of market begets unemployment.

The price of excellence in teamwork is eternal vigilance

No price is too high to pay for the privilege of owning yourself. Friedrich Nietzsche

The penalty for excessive ambition – what the Greeks called hubris – is exhaustion, while the price for resting on one’s laurels is progressive insignificance and eventual decay.

Hitler persuaded into following him were, in his own words, a vacillating crowd of human children. It is also worth considering leadership today and to what extent we might be being manipulated.

Since the war I have stressed altogether five main objectives. The true union of Europe; the union of government with science; the power of government to act rapidly and decisively, subject to parliamentary control; the effective leadership of government to solve the economic problem by use of the wage-price mechanism at the two key-points of the modern industrial world; and a clearly defined purpose for a movement of humanity to ever higher forms.

Don’t strive to be a well-rounded leader. Instead, discover your zone and stay there. Then delegate everything else. Admitting a weakness is a sign of strength. Acknowledging weakness doesn’t make a leader less effective. Everybody in your organization benefits when you delegate responsibilities that fall outside your core competency. Thoughtful delegation will allow someone else in your organization to shine. Your weakness is someone’s opportunity. Leadership is not always about getting things done “right.” Leadership is about getting things done through other people. The people who follow us are exactly where we have led them. If there is no one to whom we can delegate, it is our own fault. As a leader, gifted by God to do a few things well, it is not right for you to attempt to do everything. Upgrade your performance by playing to your strengths and delegating your weaknesses. There are many things I can do, but I have to narrow it down to the one thing I must do. The secret of concentration is elimination. Devoting a little of yourself to everything means committing a great deal of yourself to nothing. My competence in these areas defines my success as a pastor. A sixty-hour workweek will not compensate for a poorly delivered sermon. People don’t show up on Sunday morning because I am a good pastor (leader, shepherd, counselor). In my world, it is my communication skills that make the difference. So that is where I focus my time. To develop a competent team, help the leaders in your organization discover their leadership competencies and delegate accordingly. Once you step outside your zone, don’t attempt to lead. Follow. The less you do, the more you will accomplish. Only those leaders who act boldly in times of crisis and change are willingly followed. Accepting the status quo is the equivalent of accepting a death sentence. Where there’s no progress, there’s no growth. If there’s no growth, there’s no life. Environments void of change are eventually void of life. So leaders find themselves in the precarious and often career-jeopardizing position of being the one to draw attention to the need for change. Consequently, courage is a nonnegotiable quality for the next generation leader. The leader is the one who has the courage to act on what he sees. A leader is someone who has the courage to say publicly what everybody else is whispering privately. It is not his insight that sets the leader apart from the crowd. It is his courage to act on what he sees, to speak up when everyone else is silent. Next generation leaders are those who would rather challenge what needs to change and pay the price than remain silent and die on the inside. The first person to step out in a new direction is viewed as the leader. And being the first to step out requires courage. In this way, courage establishes leadership. Leadership requires the courage to walk in the dark. The darkness is the uncertainty that always accompanies change. The mystery of whether or not a new enterprise will pan out. The reservation everyone initially feels when a new idea is introduced. The risk of being wrong. Many who lack the courage to forge ahead alone yearn for someone to take the first step, to go first, to show the way. It could be argued that the dark provides the optimal context for leadership. After all, if the pathway to the future were well lit, it would be crowded. Fear has kept many would-be leaders on the sidelines, while good opportunities paraded by. They didn’t lack insight. They lacked courage. Leaders are not always the first to see the need for change, but they are the first to act. Leadership is about moving boldly into the future in spite of uncertainty and risk. You can’t lead without taking risk. You won’t take risk without courage. Courage is essential to leadership.

There are hundreds of political prisoners right now in America’s jails who were so taken by Malcolm [X’s} spirit that they became warriors and the powers that be understood them as warriors. They knew that a lot of these other middle-class [black] leaders were not warriors; they were professionals; they were careerists. But these warriors had callings, and they have paid an incalculable and immeasurable price in those cells.

Marine leaders are expected to eat last because the true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.

The reality is that the American people have no desire for an empire. This is not to say that they don't want the benefits, both economic and strategic. It simply means that they don't want to pay the price. Economically, Americans want the growth potential of open markets but not the pains. Politically, they want to have an enormous influence, but not the resentment of the world. Military, they want to be protected from dangers but not to bear the burdens of long-term strategy.

Followers of today are the leaders of tomorrow, remember there is a costly price for every step towards the leadership destination.

The high quality of a company’s customer experience rarely has anything to do with the high price of their product.

we will probably have to pay a price for devoting our lives to building the kingdom of God. Jesus did.

If you don’t pay attention to things that matter, you’ll ultimately pay the price.

You're a precious treasure and if they are serious about you, let them hunt you and pay the expensive price you deserve to get you. Don't settle for cheap!!

the true price of leadership is the willingness to place the needs of others above your own.

So while God gives the husband a position of leadership in relationship to his wife, He also requires the price of self-sacrifice from him. The

Apa yang kita lakukan dan tidak kita lakukan hari ini akan menentukan masa depan anak cucu kita, generasi penerus kita selanjutnya; we simply cannot afford the price of inaction and egotism.

It is the principal paradox of this period that the only sphere of our economic system in which government intervention is urgently necessary is also the only point at which action of the State is now effectively inhibited. It is in the region of wages and prices that we really require the continual economic leadership of government, but in our prevailing trade structure any such suggestion has come to be regarded as impious.

Management or not, no matter what the next-level role is or what your organization calls it, it is a step into a higher degree of leadership. That’s the first lesson. To be promotable, you must be seen as a leader. Period. Full stop.

The Communist Party leadership likes SOEs because they can implement its policies. The Party members who run them can be ordered to carry out Party policies. But many bosses like running SOEs because they provide plenty of opportunities for personal enrichment. Setting up a subsidiary company and appointing oneself to the board is an easy way to make money. Another is to set up a private company owned by a friend or relative and either sell its assets at cheap prices or award it lucrative contracts.

Conspiracy theories have long been used to maintain power: the Soviet leadership saw capitalist and counter-revolutionary conspiracies everywhere; the Nazis, Jewish ones. But those conspiracies were ultimately there to buttress an ideology, whether class warfare for Communists or race for Nazis. With today’s regimes, which struggle to formulate a single ideology – indeed, which can’t if they want to maintain power by sending different messages to different people – the idea that one lives in a world full of conspiracies becomes the world view itself. Conspiracy does not support the ideology; it replaces it. In Russia this is captured in the catchphrase of the country’s most important current affairs presenter: ‘A coincidence? I don’t think so!’ says Dmitry Kiselev as he twirls between tall tales that dip into history, literature, oil prices and colour revolutions, which all return to the theme of how the world has it in for Russia. And as a world view it grants those who subscribe to it certain pleasures: if all the world is a conspiracy, then your own failures are no longer all your fault. The fact that you achieved less than you hoped for, that your life is a mess – it’s all the fault of the conspiracy. More importantly, conspiracy is a way to maintain control. In a world where even the most authoritarian regimes struggle to impose censorship, one has to surround audiences with so much cynicism about anybody’s motives, persuade them that behind every seemingly benign motivation is a nefarious, if impossible-to-prove, plot, that they lose faith in the possibility of an alternative, a tactic a renowned Russian media analyst called Vasily Gatov calls ‘white jamming’. And the end effect of this endless pile-up of conspiracies is that you, the little guy, can never change anything. For if you are living in a world where shadowy forces control everything, then what possible chance do you have of turning it around? In this murk it becomes best to rely on a strong hand to guide you. ‘Trump is our last chance to save America,’ is the message of his media hounds. Only Putin can ‘raise Russia from its knees’. ‘The problem we are facing today is less oppression, more lack of identity, apathy, division, no trust,’ sighs Srdja. ‘There are more tools to change things than before, but there’s less will to do so.

where creativity doesn't drive a company's strategic vision, most often the lowest price will be the winning formula. Success, abundance, a rising standard of living-for individuals, companies, communities, nations-will depend on a capacity to create, invent, and innovate.

A definite pessimist believes the future can be known, but since it will be bleak, he must prepare for it. Perhaps surprisingly, China is probably the most definitely pessimistic place in the world today. When Americans see the Chinese economy grow ferociously fast (10% per year since 2000), we imagine a confident country mastering its future. But that’s because Americans are still optimists, and we project our optimism onto China. From China’s viewpoint, economic growth cannot come fast enough. Every other country is afraid that China is going to take over the world; China is the only country afraid that it won’t. China can grow so fast only because its starting base is so low. The easiest way for China to grow is to relentlessly copy what has already worked in the West. And that’s exactly what it’s doing: executing definite plans by burning ever more coal to build ever more factories and skyscrapers. But with a huge population pushing resource prices higher, there’s no way Chinese living standards can ever actually catch up to those of the richest countries, and the Chinese know it. This is why the Chinese leadership is obsessed with the way in which things threaten to get worse. Every senior Chinese leader experienced famine as a child, so when the Politburo looks to the future, disaster is not an abstraction. The Chinese public, too, knows that winter is coming. Outsiders are fascinated by the great fortunes being made inside China, but they pay less attention to the wealthy Chinese trying hard to get their money out of the country. Poorer Chinese just save everything they can and hope it will be enough. Every class of people in China takes the future deadly seriously.

I AM WRITING IN A time of great anxiety in my country. I understand the anxiety, but also believe America is going to be fine. I choose to see opportunity as well as danger. Donald Trump’s presidency threatens much of what is good in this nation. We all bear responsibility for the deeply flawed choices put before voters during the 2016 election, and our country is paying a high price: this president is unethical, and untethered to truth and institutional values. His leadership is transactional, ego driven, and about personal loyalty. We are fortunate some ethical leaders have chosen to serve and to stay at senior levels of government, but they cannot prevent all of the damage from the forest fire that is the Trump presidency. Their task is to try to contain it. I see many so-called conservative commentators, including some faith leaders, focusing on favorable policy initiatives or court appointments to justify their acceptance of this damage, while deemphasizing the impact of this president on basic norms and ethics. That strikes me as both hypocritical and morally wrong. The hypocrisy is evident if you simply switch the names and imagine that a President Hillary Clinton had conducted herself in a similar fashion in office. I’ve said this earlier but it’s worth repeating: close your eyes and imagine these same voices if President Hillary Clinton had told the FBI director, “I hope you will let it go,” about the investigation of a senior aide, or told casual, easily disprovable lies nearly every day and then demanded we believe them. The hypocrisy is so thick as to almost be darkly funny. I say this as someone who has worked in law enforcement for most of my life, and served presidents of both parties. What is happening now is not normal. It is not fake news. It is not okay.

Donald Trump’s presidency threatens much of what is good in this nation. We all bear responsibility for the deeply flawed choices put before voters during the 2016 election, and our country is paying a high price: this president is unethical, and untethered to truth and institutional values. His leadership is transactional, ego driven, and about personal loyalty.

There are many instances in history of people who allow their skepticism to cut the nerve of moral effort, and there are numerous people, on the other hand, who are fierce crusaders at the price of fanaticism. In his political commitments the fanatic makes claims for his particular case which cannot be validated by either a transcendent Providence or a neutral posterity.

WORSHIP IS ACTION. Worship is not lazy, boring and sad. Worship is zealous, famous and joyful. Psalm 66:1-2 Shout joyfully to God, all the earth; Sing the glory of His name; Make His praise glorious. 1 Corinthians 6:20 For you have been bought with a price: therefore glorify God in your body. Psalm 107:32 Let them extol Him also in the congregation of the people, And praise Him at the seat of the elders.

The term “escalation of commitment” was first coined by Barry Staw, a business professor at the University of California, Berkeley.4 It’s defined as a decision-making pattern in which a person—for our purposes, a business leader—continues to support or believe in a strategy even after it has continually failed. Escalation of commitment is often described as the inability to let go, or as an obsessive need to try to succeed even when failure is inevitable.

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It [spiritual authority and leadership] is not won by promotion, but my many prayers and tears. It is attained by confession of sin, and much heart-searching and humbling before God; by self-surrender, a courageous sacrifice of every idol, a bold uncomplaining embrace of the cross, and by eternally looking unto Jesus crucified. It is not gained by seeking great things for ourselves, but like Paul, by counting those things that are gain to us as loss for Christ. This is a great price, but it must be paid by the leader whose power is recognized and felt in heaven, on earth, and in hell.

Most of the original Jewish freedom fighters who fought to establish Israel against all worldly forces, are now dead. Israel’s David Ben-Gurions and Moshe Dayans are gone. The next generation of Israeli leadership were tough, disciplined and resolute in preserving control over the land that God placed in their hands. Those leaders are now no longer in power. Recently, Israel was led by Prime Minister Ehud Olmert, who was, to put it charitably, no David Ben Gurion. He made it clear that he would deal away the land that the Lord granted to Israel, even saying in his final days in office that to attain peace with the Palestinians, Israel would have to withdraw “from nearly all of the West Bank as well as East Jerusalem.

AM WRITING IN A time of great anxiety in my country. I understand the anxiety, but also believe America is going to be fine. I choose to see opportunity as well as danger. Donald Trump’s presidency threatens much of what is good in this nation. We all bear responsibility for the deeply flawed choices put before voters during the 2016 election, and our country is paying a high price: this president is unethical, and untethered to truth and institutional values. His leadership is transactional, ego driven, and about personal loyalty. We are fortunate some ethical leaders have chosen to serve and to stay at senior levels of government, but they cannot prevent all of the damage from the forest fire that is the Trump presidency. Their task is to try to contain it.

The Cost and Expectation of Leadership Leviticus 7:33–35 Aaron, like many leaders throughout history, received a divine calling. God chose Aaron and his sons to serve as Israel’s priests and charged them with carrying out rituals and sacrifices on behalf of all Israelites. Scripture gives meticulous detail to their ordination and calling. Their conduct was to be beyond reproach—and God made it crystal clear that failure to uphold His established guidelines would result in death. Numerous accounts in the Book of Leviticus demonstrate the high cost and expectation that goes with a holy calling to leadership positions. As the high priest, Aaron was the only one authorized to enter the Most Holy Place and appear before the very presence of God. The Lord set Aaron apart for his holy work. Despite his high calling, Aaron struggled with his authority and later caved in to the depraved wishes of the people. He failed at a crucial juncture and led Israel in a pagan worship service, an abomination that led to the deaths of many Israelites. Aaron had been set apart for God’s service, but he chose to live and lead otherwise. The failure of a leader usually results in consequences far more grave than the fall of a non-leader. On the day Aaron failed, “about three thousand men of the people fell [died]” (Ex. 32:28). When leaders fail, followers pay the price.

People who achieve great success do so by persistently and successfully meeting the challenges on The Path. Their stories are found in ancient mythology, classic and modern literature, virtually all genres of fiction, great movies, the sacred writings of the world religions, the biographies of great men and women, the lives of successful business people, entrepreneurs, teachers, parents, and the stories of “regular people” who have paid the price of greatness.

Multiply over forty million abortions worldwide each year by the years since 1973. Over a billion babies in the world have died, in part, because of America’s ‘leadership’ in promoting abortion globally. What a gruesome legacy. Who else better deserves the title of ‘Mother of Abominations’?

Who better to teach than the most capable among us? And I’m not just talking about seminars or formal settings. Our actions and behaviors, for better or worse, teach those who admire and look up to us how to govern their own lives. Are we thoughtful about how people learn and grow? As leaders, we should think of ourselves as teachers and try to create companies in which teaching is seen as a valued way to contribute to the success of the whole. Do we think of most activities as teaching opportunities and experiences as ways of learning? One of the most crucial responsibilities of leadership is creating a culture that rewards those who lift not just our stock prices but our aspirations as well.

Hatred is the emotional price leaders must pay for getting love and honour.

Hatred is the price that society extracts from its leaders for the honour, power and wealth it bestows unto them.

1. The coercive style. This “Do what I say” approach can be very effective in a turnaround situation, a natural disaster, or when working with problem employees. But in most situations, coercive leadership inhibits the organization’s flexibility and dampens employees’ motivation. 2. The authoritative style. An authoritative leader takes a “Come with me” approach: she states the overall goal but gives people the freedom to choose their own means of achieving it. This style works especially well when a business is adrift. It is less effective when the leader is working with a team of experts who are more experienced than he is. 3. The affiliative style. The hallmark of the affiliative leader is a “People come first” attitude. This style is particularly useful for building team harmony or increasing morale. But its exclusive focus on praise can allow poor performance to go uncorrected. Also, affiliative leaders rarely offer advice, which often leaves employees in a quandary. 4. The democratic style. This style’s impact on organizational climate is not as high as you might imagine. By giving workers a voice in decisions, democratic leaders build organizational flexibility and responsibility and help generate fresh ideas. But sometimes the price is endless meetings and confused employees who feel leaderless. 5. The pacesetting style. A leader who sets high performance standards and exemplifies them himself has a very positive impact on employees who are self-motivated and highly competent. But other employees tend to feel overwhelmed by such a leader’s demands for excellence—and to resent his tendency to take over a situation. 6. The coaching style. This style focuses more on personal development than on immediate work-related tasks. It works well when employees are already aware of their weaknesses and want to improve, but not when they are resistant to changing their ways.

The twelve management principles of IBM are: Principle #1 - The purpose and mission should be set clearly. Additionally noble and fair objective should be set. Principle #2 – Goals should be specific and when the targets are set, employees should be notified. Principle #3 – Your heart should always be full with strong and persistent passionate desire. Principle #4 – You should be the one who strives for the most. The tasks that you set should be reasonable, and you should work hard on completion. Principle #5 – Costs should be minimized and profit should be maximized. The profit should not be chased but the inflows and the outflows should be controlled. Principle #6 – Top management should be the one to set pricing strategy. They need to find the perfect balance between profitability and happy customers. Principle #7 – The business management requires strong will. Principle #8 - The manager should have corresponding mentality. Principle #9 – Every challenge should be faced with courage. Each challenge should be resolved in fair way. Principle #10 – Creativity should always be present. New stop to innovate and improve, otherwise you will not be able to compete in today’s tough world. Principle #11 – Never forget to be a human. You need to be kind, fair and sincere. Principle #12 – Never lose your hope. Be positive, happy, cheerful and keep your hopes alive. Deciding which way you want your company to go is essential for ensuring success. You can follow IBM’s example, or adapt these principles to fit your situation. I always recommend that you ensure that every employee knows your principles. Employees will feel more confident, secure and motivated if they start working in a company that knows what it wants, where it will be in 10 years, what should be done in order to reach the specific/or set goals, etc. Once you have your principles it is important that you follow them as well. Leading from the front is the best way to inspire those around you.

I will build a motorcar for the multitude. It will be large enough for the family but small enough for the individual to run and care for. It will be constructed of the best materials, by the best men to be hired, after the simplest designs that modern engineering can devise. But it will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessings of hours of pleasure in God’s great open spaces.

China can grow so fast only because its starting base is so low. The easiest way for China to grow is to relentlessly copy what has already worked in the West. And that’s exactly what it’s doing: executing definite plans by burning ever more coal to build ever more factories and skyscrapers. But with a huge population pushing resource prices higher, there’s no way Chinese living standards can ever actually catch up to those of the richest countries, and the Chinese know it. This is why the Chinese leadership is obsessed with the way in which things threaten to get worse. Every senior Chinese leader experienced famine as a child, so when the Politburo looks to the future, disaster is not an abstraction. The Chinese public, too, knows that winter is coming. Outsiders are fascinated by the great fortunes being made inside China, but they pay less attention to the wealthy Chinese trying hard to get their money out of the country. Poorer Chinese just save everything they can and hope it will be enough. Every class of people in China takes the future deadly seriously.

The uncertainty of weather-dependent harvests, particularly after the 1950s decision to exploit virgin lands, and the continuing low oil prices made the foreign trade balance catastrophic. This, not Mikhail Gorbachev’s personal qualities or the errors made by his team, was the first cause of the crisis in the Soviet political and economic structure.4 Taking the measures necessary to handle that crisis threatened not only the leadership in power but the entire Communist regime. Rejecting them, if the changes in the world market were long-lasting, would make the crash of the socialist economy and the Soviet Empire inevitable.

It is impossible to make predictions—to say if the Islamic Republic will collapse or if it will survive in its current form. Certainly its current form isn’t the one it took in the immediate wake of the revolution. Although Khamenei has been committed to safeguarding the revolution, he has also created a new theocracy—one that relies on the greed of the Revolutionary Guards and the Basij instead of the loyalty of its founding fathers. Khamenei has banished nearly all the clerics who held power when Ayatollah Khomeini was alive. Despite falling oil prices and economic sanctions, Khamenei had enough petro-dollar to satisfy his military base of support: the Guards and the Basij. The oil revenue has been the biggest deterrent to democracy in Iran, even though the windfall has transformed the fabric of Iranian society. The Iranian middle class, more than two-thirds of the population, relies on the revenue instead of contributing to economic growth, and thus has been less likely to fulfill a historic mission to create institutional reform. It has been incapable of placing “demands on Iranian leadership for political reform because of its small role in producing wealth, as in other developing countries. The regime is still an autocracy, to be sure, but democracy has been spreading at the grassroots level, even among members of the Basij and the children of Iran’s rulers. The desire for moderation goes beyond a special class. As I am writing these lines, Khamenei’s followers are shifting alliances and building new coalitions. Civil society, despite the repression it has long endured, has turned into a dynamic force. Khamenei still has the final word in Iranian politics, but the country’s political culture is not monolithic. Like Ayatollah Khomeini, who claimed he had to drink the cup of poison in order to end the war with Iraq, Khamenei has been forced to compromise. The fact that he signed off on Rohani’s historic effort to improve ties with the United States signals that the regime is moving in a different direction, and that further compromises are possible.

The difference between the 'cost' and 'price' of life's learnings.. 'Cost' is calculated over a period of happenings, good, bad ugly.. 'Price' is what we pay to 'reduce','bear' or 'feel good about the cost..

One of the most crucial responsibilities of leadership is creating a culture that rewards those who lift not just our stock prices but our aspirations as well.

God wants to show such people how strong He really is (2 Chronicles 16:9). But not all who aspire to leadership are willing to pay such a high personal price.

In the late 1990s, Parachute was the market leader with more than 50 per cent market share. Fresh from its success in taking market share in toothpaste away from Colgate using Pepsodent, HUL entered the coconut oil category to take on Marico. Dadiseth, the then chairman of HUL, had warned Mariwala to sell Marico to HUL or face dire consequences. Mariwala decided to take on the challenge. Even the capital markets believed that Marico stood no chance against the might of HUL which resulted in Marico’s price-to-earnings ratio dipping to as low as 7x, as against 13x during its listing in 1996. As part of its plans to take on Marico, HUL relaunched Nihar in 1998, acquired Cococare from Redcon and positioned both brands as price challengers to Parachute. In addition, HUL also increased advertising and promotion spends for its brands. In one quarter in FY2000, HUL’s advertising and promotional (A&P) spend on coconut oil alone was an amount which was almost equivalent to Marico’s full year A&P budget (around Rs 30 crore). As Milind Sarwate, former CFO of Marico, recalls, ‘Marico’s response was typically entrepreneurial and desi. We quickly realized that we have our key resource engine under threat. So, we re-prioritized and focused entirely on Parachute. We gave the project a war flavour. For example, the business conference on this issue saw Mariconians dressed as soldiers. The project was called operation Parachute ki Kasam. The leadership galvanized the whole team. It was exhilarating as the team realized the gravity of the situation and sprang into action. We were able to recover lost ground and turn the tables, so much so that eventually Marico acquired the aggressor brand, Nihar.’ Marico retaliated by relaunching Parachute: (a) with a new packaging; (b) with a new tag line highlighting its purity (Shuddhata ki Seal—or the seal of purity); (c) by widening its distribution; and (d) by launching an internal sales force initiative. Within twelve months, Parachute regained its lost share, thus limiting HUL’s growth. Despite several relaunches, Nihar failed against Parachute. Eventually, HUL dropped the brand Nihar off its power brand list before selling it off to Marico in 2006. Since then, Parachute has been the undisputed leader in the coconut oil category. This leadership has ensured that when one visits the hair oil section in a retail store, about 80 per cent of the shelves are occupied by Marico-branded hair oil.

The true leader serves. Serves people. Serves their best interests, and in so doing will not always be popular, may not always impress. But because true leaders are motivated by loving concern, rather than a desire for personal glory, they are willing to pay the price.15

Tough times brought on by the Gulf War were testing such assumptions, forcing us to consider our response. We needed to come up with new ideas, do more with less, make short-term gains through greater efficiency, and prepare for long-term gains. That meant cutting every dollar possible in overhead and procedures while maintaining or boosting spending in three vital competitive areas. Number one was product quality. World leadership demanded that we maintain world-class quality, and recession is generally a period when material and labor prices are lowest and room occupancies are down. So we renovated and refurbished at such normally busy properties as the Inn on the Park in London and The Pierre in New York at a time when revenue would be little affected and customers least inconvenienced. That meant we were spending when others were retrenching. We had followed that strategy in 1981-82, and the rebound from that recession had given us nine years of steady growth. I thought the odds were in our favor to score the same way again. The second area was marketing. It’s tempting during recession to cut back on consumer advertising. At the start of each of the last three recessions, the growth of spending on such advertising had slowed by an average of 27 percent. But consumer studies of those recessions had showed that companies that didn’t cut their ads had, in the recovery, captured the most market share. So we didn’t cut our ad budget. In fact, we raised it modestly to gain brand recognition, which continued advertising sustains. As studies show, it’s much easier to sustain momentum than restart it. Third, we eased the workload and reduced costs by simplifying reporting methods. We set up a new system that allowed each hotel to recalculate its forecast, with minimal input, to year’s end, then send it in electronically along with a brief monthly commentary.

The relations outlined on an organization chart provide a framework within which fuller and more spontaneous human behavior takes place. The formal system may draw upon that behavior for added strength; it will in its turn be subordinated to personal and group egotism. Every official and employee will try to use his position to satisfy his {9} psychological needs. This may result in a gain for the organization if he accepts its goals and extends himself in its interests. But usually, even in the best circumstances, some price is paid in organizational rigidity.

Accuracy, accuracy, precision in execution of everything at all levels. No sloppiness. Game-level focus was the price of admission. Obviously,

The key insight was that when serving the BoP, the firm does not start from the cost to determine the price; rather it has to start from what price the BoP consumers are willing to pay and work backwards to the cost at which the firm has to produce.

The great leaders learn to rely on God to sustain them when nothing of this world can. And this, too, is the price—and the privilege—of leadership. Oh,

progressives. Nobody expects otherwise. In early May, Knut M. Wittkowski, who specialized in biostatistics and epidemiology for twenty years at Rockefeller University, posted a video on YouTube. He offered sane and sober arguments against the American lockdown. YouTube memory-holed it.20 In April, when Wittkowski first began speaking out, his former employer felt compelled to respond, announcing that his views “do not represent the views of The Rockefeller University, its leadership, or its faculty.”21 Now, that normally goes without saying. We’re not aware of any university that says their faculty speak for it. But in the age of social mania, many universities fear the diverse and critical dialog that used to be the essence of higher education. Evidently, Rockefeller University is one of them.

In early May, Knut M. Wittkowski, who specialized in biostatistics and epidemiology for twenty years at Rockefeller University, posted a video on YouTube. He offered sane and sober arguments against the American lockdown. YouTube memory-holed it.20 In April, when Wittkowski first began speaking out, his former employer felt compelled to respond, announcing that his views “do not represent the views of The Rockefeller University, its leadership, or its faculty.”21 Now, that normally goes without saying. We’re not aware of any university that says their faculty speak for it. But in the age of social mania, many universities fear the diverse and critical dialog that used to be the essence of higher education. Evidently, Rockefeller University is one of them.

The price of doing whats right is not always based on results. If you dont get the result you want. Its not because you made a bad decision, its just the cost of doing whats right

We lack space here to discuss in detail the pros and cons of market forecasting. A great deal of brain power goes into this field, and undoubtedly some people can make money by being good stock-market analysts. But it is absurd to think that the general public can ever make money out of market forecasts. For who will buy when the general public, at a given signal, rushes to sell out at a profit? If you, the reader, expect to get rich over the years by following some system or leadership in market forecasting, you must be expecting to try to do what countless others are aiming at, and to be able to do it better than your numerous competitors in the market. There is no basis either in logic or in experience for assuming that any typical or average investor can anticipate market movements more successfully than the general public, of which he is himself a part. There is one aspect of the “timing” philosophy which seems to have escaped everyone’s notice. Timing is of great psychological importance to the speculator because he wants to make his profit in a hurry. The idea of waiting a year before his stock moves up is repugnant to him. But a waiting period, as such, is of no consequence to the investor. What advantage is there to him in having his money uninvested until he receives some (presumably) trustworthy signal that the time has come to buy? He enjoys an advantage only if by waiting he succeeds in buying later at a sufficiently lower price to offset his loss of dividend income. What this means is that timing is of no real value to the investor unless it coincides with pricing—that is, unless it enables him to repurchase his shares at substantially under his previous selling price.

But Lincoln was never motivated primarily by money. Measured against his father’s livelihood, the son made a good living. Lincoln was also consistently careful about his reputation. He may have wanted to avoid any hint of impropriety associated with charging high prices—either to poor clients who couldn’t afford them or to wealthier ones to whom he might feel beholden. Lincoln might also have wanted people to remember him as a lawyer who underpromised and overdelivered. This strategy was good for building a legal practice. It was also useful for one interested in electoral politics. In the 1860 presidential election, for example, Lincoln’s small fees would be held up as evidence of his good character.

What had been lost in the financial crisis and the leadership transition was trust, and it was a steep price to pay. Without trust, you can’t have the kind of culture that Reell once had. For that matter, you can’t be a small giant without trust. Once you’ve lost it, moreover, it’s extremely difficult to get back—especially if you lack consensus about the source of the problem and alignment around a course to follow.

If price is what you communicate, don’t complain about lack of margins.

Professor Gruenfeld was able to explain the price women pay for success. “Our entrenched cultural ideas associate men with leadership qualities and women with nurturing qualities and put women in a double bind,” she said. “We believe not only that women are nurturing, but that they should be nurturing above all else. When a woman does anything that signals she might not be nice first and foremost, it creates a negative impression and makes us uncomfortable.

Blunders are the inevitable price of training leaders. At

The financial markets had been subjected to overreaching intervention in one form or another since Greenspan assumed leadership of the Fed. Less intrusive Fed policy would have allowed for the price discovery so essential to market functionality and the prevention of the boom-and-bust cycles that so worried von Mises in his day.

just when you felt on top of the world in the Trump administration, you could probably count on getting cut down. That was the pattern and price of one-man leadership—insecure-man leadership.

When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served last. When you witness this act, you will also note that no order is given. Marines just do it. At the heart of this very simple action is the Marine Corps’ approach to leadership. Marine leaders are expected to eat last because the true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.

great companies were consistent with just three seemingly elementary rules: 1. Better before cheaper – in other words, compete on differentiators other than price. 2. Revenue before cost – that is, prioritize increasing revenue over reducing costs. 3. There are no other rules – so change anything you must to follow rules 1 and 2.

Index: The Economist Intelligence Unit’s Democracy Index9 Monitors: Civil liberties, pluralism, political culture and participation, electoral process Method: Global ranking India 2014 ranking: 27 India 2020 ranking: 53 Result: India fell 26 places. Reasons cited: Classifying India as a ‘flawed democracy’, the report says ‘democratic norms have been under pressure since 2015. India’s score fell from a peak of 7.92 in 2014 to 6.61 in 2020’. This was the ‘result of democratic backsliding under the leadership of Narendra Modi’ and the ‘increasing influence of religion under Modi, whose policies have fomented anti-Muslim feeling and religious strife, has damaged the political fabric of the country’. Modi had ‘introduced a religious element to the conceptualisation of Indian citizenship, a step that many critics see as undermining the secular basis of the Indian state’. In 2019, India was ranked 51st in the Democracy Index, when the report said, ‘The primary cause of the democratic regression was an erosion of civil liberties in the country.’ It fell two places again in 2020. ‘By contrast,’ The Economist Intelligence Unit noted, ‘the scores for some of India’s regional neighbours, such as Bangladesh, Bhutan and Pakistan, improved marginally.

Prosperity is not hard-wired into human beings; it must be orchestrated and sustained by political leadership.

General Electric was the largest company in the world in 2004, worth a third of a trillion dollars. It had either been first or second each year for the previous decade, capitalism’s shining example of corporate aristocracy. Then everything fell to pieces. The 2008 financial crisis sent GE’s financing division—which supplied more than half the company’s profits—into chaos. It was eventually sold for scrap. Subsequent bets in oil and energy were disasters, resulting in billions in writeoffs. GE stock fell from $40 in 2007 to $7 by 2018. Blame placed on CEO Jeff Immelt—who ran the company since 2001—was immediate and harsh. He was criticized for his leadership, his acquisitions, cutting the dividend, laying off workers and—of course—the plunging stock price. Rightly so: those rewarded with dynastic wealth when times are good hold the burden of responsibility when the tide goes out. He stepped down in 2017. But Immelt said something insightful on his way out. Responding to critics who said his actions were wrong and what he should have done was obvious, Immelt told his successor, “Every job looks easy when you’re not the one doing it.

But Anita Roddick had a different take on that. In 1976, before the words to say it had been found, she set out to create a business that was socially and environmentally regenerative by design. Opening The Body Shop in the British seaside town of Brighton, she sold natural plant-based cosmetics (never tested on animals) in refillable bottles and recycled boxes (why throw away when you can use again?) while paying a fair price to the communities worldwide that supplied cocoa butter, brazil nut oil and dried herbs. As production expanded, the business began to recycle its wastewater for using in its products and was an early investor in wind power. Meanwhile, company profits went to The Body Shop Foundation, which gave them to social and environmental causes. In all, a pretty generous enterprise. Roddick’s motivation? ‘I want to work for a company that contributes to and is part of the community,’ she later explained. ‘If I can’t do something for the public good, what the hell am I doing?’47 Such a values-driven mission is what the analyst Marjorie Kelly calls a company’s ‘living purpose’—turning on its head the neoliberal script that the business of business is simply business. Roddick proved that business can be far more than that, by embedding benevolent values and a regenerative intent at the company’s birth. ‘We dedicated the Articles of Association and Memoranda—which in England is the legal definition of the purpose of your company—to human rights advocacy and social and environmental change,’ she explained in 2005, ‘so everything the company did had that as its canopy.’48 Today’s most innovative enterprises are inspired by the same idea: that the business of business is to contribute to a thriving world. And the growing family of enterprise structures that are intentionally distributive by design—including cooperatives, not-for-profits, community interest companies, and benefit corporations—can be regenerative by design too.49 By explicitly making a regenerative commitment in their corporate by-laws and enshrining it in their governance, they can safeguard a ‘living purpose’ through times of leadership change and protect it from mission creep. Indeed the most profound act of corporate responsibility for any company today is to rewrite its corporate by-laws, or articles of association, in order to redefine itself with a living purpose, rooted in regenerative and distributive design, and then to live and work by it.

When you’re inspired, you become inspiring.” “Before building walls, build a foundation, make sure it’s solid and that it remains solid.” “Never limit your ambitions.” “If you want to shine like a star, care to make others shine like stars.” “Someone’s respect for the environment will likely reflect his truest respect for others.” “Learn to recognize and celebrate your personal milestones. It will trigger positive emotions in you.” “Make peace with your past. You’ll emotionally be more positive. You’ll improve your wisdom. You’re inner sweetness will breathe out more efficiently.” “When you emotionally manage the fact that perfection does not exist and only reaching excellence does, your inner sweetness will breathe efficiently.” “We all have emotional batteries. We are all energy. Your positive energy can help someone else recharge.” “Humans are responsible for nearly all problems and are the solution for everything - Be positively, the solution!” “Be careful what you tolerate in your company, you are teaching levels of the pyramid how to treat your business Culture and Core Values.” “Raising your voice is not an argument.” “Feed positively your roots. As a result, your inner sweetness will breathe efficiently thru your shell.” “Authenticity in the workplace is not define as making yourself difficult to manage – Be positively authentic!” “Be positively the influencer, not the follower.” “Biases can trick us as humans and have a negative impact on our emotions – Be positively curious!” “Never make someone emotionally pay the price because of how you were not able to manage positively your own emotions.” “If you want your team to improve their technical skills, make sure to improve your interpersonal skills first.” “Beware of the individualism culture. If you are in a people management/leadership position, remember the following: IT’S NOT ABOUT YOU!” “Like the roots of a human’s mind, feed social media positively. It will feed a large scale of humans mind!” “Like an upside-down pineapple fruit, the inner sweetness of a company becomes sweeter when you flip upside down the position level pyramid!” “Do not wait for someone to harvest you. Build your own path!” “A leader should trigger positive emotions and it all starts with you!” “Earth is more beautiful than we think – Imagine how splendid it would be if we were all interacting positively on it!” Communication becomes efficient when it’s done we positive emotions – Be positively curious!” “Having excuses for everything is the roadblock of self-awareness and inner growth” “Don’t limit your challenges – rather – Challenge your limits!” “The higher the position level you’re ambitious to reach, the less about you it should be. In life, you’re already at the top, therefore, it starts with you because it is not about you!” “I’m realistically optimistic!” “The pineapple - from all fruits – looks authentic. The great thing about it is no matter its shape – size - high – and color, one thing remains the same: Its inner sweetness! A pineapple = a pineapple. A pineapple = a human” “Often, what we think we know - what we think is - and what we think should are our biggest obstacles in life. Be positively curious!” “Being curious is best practice – Be positive curious, meaning, with positive emotions. Your inner sweetness will be felt with this approach” “Keep it sweet with yourself, not everything is suited for everyone!” “The art of managing with discipline emotional challenges and a sign of a mental strength is when many appreciate what you do in the shadow and in silence, and you still do more than expected.” “Beware of the time is money mindset blind spots, respectful interactions and good social etiquettes are not to be served like an American fast food!” “Look and listen without biases – Be positively curious!

When you’re inspired, you become inspiring.” “Before building walls, build a foundation, make sure it’s solid and that it remains solid.” “Never limit your ambitions.” “If you want to shine like a star, care to make others shine like stars.” “Someone’s respect for the environment will likely reflect his truest respect for others.” “Learn to recognize and celebrate your personal milestones. It will trigger positive emotions in you.” “Make peace with your past. You’ll emotionally be more positive. You’ll improve your wisdom. You’re inner sweetness will breathe out more efficiently.” “When you emotionally manage the fact that perfection does not exist and only reaching excellence does, your inner sweetness will breathe efficiently.” “We all have emotional batteries. We are all energy. Your positive energy can help someone else recharge.” “Humans are responsible for nearly all problems and are the solution for everything - Be positively, the solution!” “Be careful what you tolerate in your company, you are teaching levels of the pyramid how to treat your business Culture and Core Values.” “Raising your voice is not an argument.” “Feed positively your roots. As a result, your inner sweetness will breathe efficiently thru your shell.” “Authenticity in the workplace is not define as making yourself difficult to manage – Be positively authentic!” “Be positively the influencer, not the follower.” “Biases can trick us as humans and have a negative impact on our emotions – Be positively curious!” “Never make someone emotionally pay the price because of how you were not able to manage positively your own emotions.” “If you want your team to improve their technical skills, make sure to improve your interpersonal skills first.” “Beware of the individualism culture. If you are in a people management/leadership position, remember the following: IT’S NOT ABOUT YOU!” “Like the roots of a human’s mind, feed social media positively. It will feed a large scale of humans mind!” “Like an upside-down pineapple fruit, the inner sweetness of a company becomes sweeter when you flip upside down the position level pyramid!” “Do not wait for someone to harvest you. Build your own path!” “A leader should trigger positive emotions and it all starts with you!” “Earth is more beautiful than we think – Imagine how splendid it would be if we were all interacting positively on it!” Communication becomes efficient when it’s done we positive emotions – Be positively curious!” “Having excuses for everything is the roadblock of self-awareness and inner growth” “Don’t limit your challenges – rather – Challenge your limits!” “The higher the position level you’re ambitious to reach, the less about you it should be. In life, you’re already at the top, therefore, it starts with you because it is not about you!” “I’m realistically optimistic!” “The pineapple - from all fruits – looks authentic. The great thing about it is no matter its shape – size - high – and color, one thing remains the same: Its inner sweetness! A pineapple = a pineapple. A pineapple = a human” “Often, what we think we know - what we think is - and what we think should are our biggest obstacles in life. Be positively curious!” “Being curious is best practice – Be positive curious, meaning, with positive emotions. Your inner sweetness will be felt with this approach” “Keep it sweet with yourself, not everything is suited for everyone!” “The art of managing with discipline emotional challenges and a sign of a mental strength is when many appreciate what you do in the shadow and in silence, and you still do more than expected.” “Beware of the time is money mindset blind spots, respectful interactions and good social etiquettes are not to be served like an American fast food!” “Look and listen without biases – Be positively curious!

The VIP places in heaven are only reserved for the religious leaders and founders.

For Amazon, savings are more than a corporate competitive matter. Indeed, the company holds “frugality” up as one of Amazon’s Leadership Principles as it “breeds resourcefulness, self-sufficiency and invention.” In an interview with CBS’s Bob Simon for 60 Minutes, Bezos connected frugality to his #1 rule: Think about the customers’ needs first. “It’s a symbol of spending money on things that matter to customers and not spending money on things that don’t,” Bezos explained to Simon.33 The company still hands out the “Door Desk Award,” a title given internally to select employees who have a “well-built idea” that creates a significant savings for the company and enables lower prices for customers. It’s not just blog names and door desks that keeps the Day 1 mentality visible, either. When Amazon grew to occupy its own office building in Seattle, Bezos named the building “Day 1.” On the side, Bezos added a placard34 reminding everyone who enters the building of the founding Day 1 principle from the 1997 Letter to Shareholders: “There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen. People don’t have any idea yet how impactful the Internet is going to be and that this is still Day 1 in such a big way.” —Bezos (1997 Letter)

fight in America would cost him an average of one million dollars a day, at least, plus significant operating expenses from al-Matari’s cell, but if the end result meant America came to Iraq with boots on the ground, pushed back the Iranian hordes encroaching toward the south, ended pro-Iranian Alawite rule in Syria, and brought the price of oil back up to a level that would protect Saudi Arabian leadership’s domestic security . . . well, then, Sami bin Rashid would have done his job, and the King would reward him for life. A moment later INFORMER confirmed he received the money, and he told his customer to watch his mailbox in the dark web portal on his computer, and to wait for the files to come through. True to his word, INFORMER’s files began popping up, one by one. While bin Rashid clicked on the attachments, a smile grew inside his trim gray beard. First, the name, the address, and a photograph of a woman. A map of the area around where the woman lived. A CV of her work with the Defense Intelligence Agency, including foreign and domestic postings that would have her involved in the American campaign in the Middle East. Real-time intel about her daily commute, including the house where she would be watering the plants and checking the mail all week for a friend. Incredible, bin Rashid thought to himself. Where the hell is this coming from? The next file was all necessary targeting info on a recently retired senior CIA operations officer, who continued to work on a contract basis in the intelligence field. He spoke Arabic, trained others in tradecraft, counterintelligence,

Vigilant leadership Long-term prospects Stock stability Buy at attractive prices.

Having a strong sense of self naturally qualifies us to inspire and influence others, but this can also come at a price. You can end up overprojecting that calm and confident presence to avoid looking like a pushover, but trying to take on an unemotional, slightly harder personality can result in a feeling of disconnect as to who you really are. In contrast, sitting on your hands and waiting to be picked offers a “no-guts, no-glory” sense of resignation. The more passion and energy you bring to a conversation in your authentic way, the more you intuitively communicate and “tap into” others’ needs and thought processes.

Loneliness is the price that every leader must pay in the end.

Winning has a price. Leadership has a price. I pushed people when they didn't wanna be pushed. I challenged people when they didn't wanna be challenged. But I never asked them to do something I wasn't willing to do myself.

Under Duke’s leadership, Walmart’s stock price did increase . . . for a while. However, focusing on numbers before people comes at a cost. The once beloved brand also found itself embroiled in multiple scandals over the treatment of their people and their customers.

true price of leadership is the willingness to place the needs of others above your own. Great leaders truly care about those they are privileged to lead and understand that the true cost of the leadership privilege comes at the expense of self-interest.

There are few who will find shortcuts. There are simply rare opportunities to accelerate competence, and without paying the price, no matter how great or small, none will become prepared to lead others.

Amazon’s approach to metrics embodies the Customer Obsession leadership principle. The relevance of Customer Obsession becomes evident in the company’s focus on input versus output metrics. If you look at the input metrics for Amazon, they often describe things customers care about, such as low prices, lots of available products, fast shipping, few customer service contacts, and a speedy website or app. A lot of the output metrics, such as revenue and free cash flow, are what you’d typically see in a company’s financial report. Customers don’t care about those. But as we stated at the beginning of this book, Amazon has an unshakable conviction that the long-term interests of shareowners are perfectly aligned with the interests of customers. Controllable input metrics are a quantitative (diving deep with data) and qualitative (anecdotes) way of measuring how well the organization is satisfying these customer interests so that the output metrics trend the way the company desires.

The Industrial Revolution that led to mass production and the division of labour brought separation between the manufacturer and the customer. Over time as companies grew and grew, so did the rift with the customer. Tying executive compensation to share price has shifted the leadership’s attention away from the customer and towards the stock market, a contributing factor to the current malaise. Social media is starting to empower the consumer, providing a largely unregulated, democratic means to hold businesses to account for disappointing or dishonest behaviour. Personalisation and customisation are becoming the norm, raising customer expectations. The profusion of new digital touchpoints – smart-phones, kiosks, websites – has created headaches for

Combustion (Sonnet 1035) You only see the light of the sun, But not the combustion agony. You only see the act of creation, But not the pain of creativity. You only see the light of genius, But not the price of genius. You only see the flight of triumph, But not the tragedies one has to cross. You are replenished by the monsoon rain, You got no clue ‘bout the burden of the cloud. You only see the glamor of my victory, Not the heartbreaks I don't scream out loud. Everybody wants to shine, that is no glory. Only those with character can bear combustion agony.

Winning has a price. And leadership has a price. So I pulled people along when they didn't want to be pulled. I challenged people when they didn't want to be challenged. And I earned that right because [other] teammates came after me. They didn't endure all the things that I endured.

In two years of research the best example of self-disruption I can find is Netflix. Netflix’s transition to streaming from DVD rental by mail was not nearly as smooth as many would like to remember it, but in hindsight it appears genius. Netflix was founded in 1997 as a DVD mail service and pretty rapidly rose to take huge market share from local video stores who could not compete with its vast range of titles. People soon appreciated the appeal of no late fees, the ability to have several movies out at the same time, as well as its unlimited consumption tariff. Always keen to keep abreast of the latest technology, in 2007 Netflix spent about $40 million to build data centres and to cover the cost of licensing for the initial streaming titles (Rodriguez, 2017). When internet speeds allowed, it introduced streaming as an additional service for its existing subscribers. Monthly fees remained the same, but those with more expensive tariffs were given access to more hours of streamed content. While it added something for free, it also helped give people a reason to upgrade to more expensive plans. Growth was impressive, the video libraries of streamed content rose, the share price rose impressively from $3 in 2007 to over $42 in 2011, and life was good. In September 2011 Netflix made a very bold move. It created two tariffs, and moved all its US subscribers onto two separate plans: the original DVD-by-mail service was to be called Qwikster; the other was a streaming service for a lower monthly fee. The market was shocked, and by December the stock price was below $10 and the company was in pieces. The company rapidly lost higher revenue DVD subscribers and within nine months profits were down by 50 per cent (Steel, 2015). And yet slowly things changed. First, the lower prices suddenly appealed to a much wider market, bringing in far more paying customers, allowing Netflix to buy more content and to slowly raise prices. Then Netflix started making its own original content, clearing out global streaming rights, and then at a flick of a switch it was able to expand globally. If Netflix had not disrupted itself it would be a very different company. It would rely on a massive physical distortion system, with very high costs. It would probably have lost out massively to YouTube and would have withered away as a mail-order DVD supplier. Instead, Netflix’s share price is now nearly $200, five times more than it was when it bravely self-disrupted, it operates in 190 countries, makes nearly $9 billion in revenue from over 110 million customers (Feldman, 2017). Today DVDs represent only 4 per cent of Netflix’s users. It seems that in 2011, when Wall Street was demanding the resignation of Reed Hastings for reinventing the business, they were wrong. From this you can see the pressure this approach places on leaderships, the confidence you need to have, the degree to which this antagonizes the market and everyone around you. This move takes balls. The confidence, conviction, and aggression, to change before you have to create your own future, is remarkable.

The price of power is accountability, and the price of innocence is impotence

Yes, a senior vice president is very different from a first-time team supervisor, but in the marrow, leadership is leadership is leadership. And no matter the hierarchical levels of the leaders I studied, I found that leadership in hiding—leadership the theys couldn’t see—was perceived as leadership in absence. It