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In an artistic sense, cool came to refer to someone with a signature artistic style so integral as to exude an authentic mode-of-being in the world: Miles, Bogart, Brando, Eastwood, Greco, Elvis, Lady Day, Sinatra. Such a person created something from nothing and gave the world some new artistic or psychological 'equipment for living,' to use a phrase of Kenneth Burke's. A signature style is yours and can only be carried by you: it cannot be abstracted except through dilution and commodification since it reflects an individual's complex personal experience. In this sense, cool was 'making a dollar out of fifteen cents,' to pull another phrase from the Africa-American vernacular. Lester Young was once at a bar when a tenor saxophone solo floated out of the jukebox. 'That's me,' he said happily. As he listened his mood collapsed - he realized it was one of his many imitators. 'No, that's not me,' he said sadly. To steal someone else's sound or style and capitalize on it has always been un-cool, the pretense of posers.
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