Target Shopping Quotes

I still believe in the Holy Trinity, except now it's Target, Trader Joe's, and IKEA.

So I do what every woman does when you need to kill a few hours, just walk into a Target. You could probably lose a decade of your life in one shopping trip, not to mention spend enough money to need a second mortgage. That store, it’s my crack.

I reached out gave her hand a squeeze. “We need to focus on the shopping now, Dar, or else we’ll succumb to the Curse of Target.” “What’s that?” “Where you walk in with a plan to spend twenty bucks, and you walk out having spent a hundred on

Here in Missouri, the women shop at Target, they make diligent, comforting meals, they laugh about how little high school Spanish they remember.

The quaint shop can best be described as what would happen if someone blasted Target with a shrink gun and then redecorated with Scottish charm.

I was diagnosed with ADHD in my mid fifties and I was given Ritalin and Dexedrine. These are stimulant medications. They elevate the level of a chemical called dopamine in the brain. And dopamine is the motivation chemical, so when you are more motivated you pay attention. Your mind won't be all over the place. So we elevate dopamine levels with stimulant drugs like Ritalin, Aderall, Dexedrine and so on. But what else elevates Dopamine levels? Well, all other stimulants do. What other stimulants? Cocaine, crystal meth, caffeine, nicotine, which is to say that a significant minority of people that use stimulants, illicit stimulants, you know what they are actually doing? They're self-medicating their ADHD or their depression or their anxiety. So on one level (and we have to go deeper that that), but on one level addictions are about self-medications. If you look at alcoholics in one study, 40% of male adult alcoholics met the diagnostic criteria for ADHD? Why? Because alcohol soothes the hyperactive brain. Cannabis does the same thing. And in studies of stimulant addicts, about 30% had ADHD prior to their drug use. What else do people self-medicate? Someone mentioned depression. So, if you have been treated for depression, as I have been, and you were given a SSRI medication, these medications elevate the level of another brain chemical called serotonin, which is implicated in mood regulation. What else elevates serotonin levels temporarily in the brain? Cocaine does. People use cocaine to self-medicate depression. People use alcohol, cannabis and opiates to self-medicate anxiety. Incidentally people also use gambling or shopping to self-medicate because these activities also elevate dopamine levels in the brain. There is no difference between one addiction and the other. They're just different targets, but the brain systems that are involved and the target chemicals are the same, no matter what the addiction. So people self-medicate anxiety, depression. People self-medicate bipolar disorder with alcohol. People self-medicate Post-Traumatic-Stress-Disorder. So, one way to understand addictions is that they're self-medicating. And that's important to understand because if you are working with people who are addicted it is really important to know what's going on in their lives and why are they doing this. So apart from the level of comfort and pain relief, there's usually something diagnosible that's there at the same time. And you have to pay attention to that. At least you have to talk about it.

For Eric, Columbine was a performance. Homicidal art. He actually referred to his audience in his journal: “the majority of the audience wont even understand my motives,” he complained. He scripted Columbine as made-for-TV murder, and his chief concern was that we would be too stupid to see the point. Fear was Eric’s ultimate weapon. He wanted to maximize the terror. He didn’t want kids to fear isolated events like a sporting event or a dance; he wanted them to fear their daily lives. It worked. Parents across the country were afraid to send their kids to school. Eric didn’t have the political agenda of a terrorist, but he had adopted terrorist tactics. Sociology professor Mark Juergensmeyer identified the central characteristic of terrorism as “performance violence.” Terrorists design events “to be spectacular in their viciousness and awesome in their destructive power. Such instances of exaggerated violence are constructed events: they are mind-numbing, mesmerizing theater.” The audience—for Timothy McVeigh, Eric Harris, or the Palestine Liberation Organization—was always miles away, watching on TV. Terrorists rarely settle for just shooting; that limits the damage to individuals. They prefer to blow up things—buildings, usually, and the smart ones choose carefully. “During that brief dramatic moment when a terrorist act levels a building or damages some entity that a society regards as central to its existence, the perpetrators of the act assert that they—and not the secular government—have ultimate control over that entity and its centrality,” Juergensmeyer wrote. He pointed out that during the same day as the first attack on the World Trade Center, in 1993, a deadlier attack was leveled against a coffee shop in Cairo. The attacks were presumably coordinated by the same group. The body count was worse in Egypt, yet the explosion was barely reported outside that country. “A coffeehouse is not the World Trade Center,” he explained. Most terrorists target symbols of the system they abhor—generally, iconic government buildings. Eric followed the same logic. He understood that the cornerstone of his plan was the explosives. When all his bombs fizzled, everything about his attack was misread. He didn’t just fail to top Timothy McVeigh’s record—he wasn’t even recognized for trying. He was never categorized with his peer group. We lumped him in with the pathetic loners who shot people.

Zombie nerds. They probably had the flyers already made up for this. There was nobody creepier than the zombie nerds, college guys who not only watched zombie movies and read zombie novels and played zombie video games, but actually formed clubs and collected zombie-killing weapons. Gun shops around there actually stocked zombie targets, and special zombie bullets with glow-in-the-dark tips. Not toy bullets, mind you. These guys would go out in the woods and train and shoot and defend to the death their right to stay in childhood until age thirty-five.

My plan is to stay as busy as possible. I have to pick up Molly at two thirty, so I have a lot of time to kill. So I do what every woman does when you need to kill a few hours, just walk into a Target. You could probably lose a decade of your life in one shopping trip, not to mention spend enough money to need a second mortgage.

So why aren’t more marketing companies targeting our age group? Why are there so many youth-oriented programs and advertisements on television today? Why are we being ignored? Don’t companies realize they are missing a huge market? Now granted, a visit to the local mall will show you there are a lot of teenagers hanging out there these days. But are they shopping? Are they spending money? No. They’re “hanging.” Contrary to what our skin might be doing, we members of the over-forty crowd don’t “hang.” We shop, and not just window shop either. We’re serious buyers. When we pick up an item and turn it over to see the price, we often carry it right on over to the checkout counter and pay for it. Why? Because we know the energy involved with picking up items. We don’t do it unless we’re committed.

Within a year or two, however, a couple of the first things I wrote – ‘Anarchy In The UK’ and ‘God Save The Queen’ – really hit their target. I’d like to thank the British public library system: that was my training ground, that’s where I learned to throw those verbal grenades. I wasn’t just throwing bricks through shop windows as a voice of rebellion, I was throwing words where they really mattered. Words count.

This is the Sandman,’ Francisco said. ‘Its non-lethal mode is derived from the same technology as the Sleeper guns that you’re already familiar with, but with far greater range and accuracy.’ He pressed a button just above the rifle’s trigger guard and a glowing, blue holographic sight appeared in the air above the weapon. ‘This targeting array will identify and track multiple targets through heat signature, electromagnetic emissions or movement. It’s also capable of up to twelve times’ magnification for long-range sniping. If it should prove necessary the weapon can also be switched to lethal mode which fires magnetically accelerated microslugs, which have the stopping power of a bullet but are much lower in mass, giving it greatly increased ammo capacity. Each clip holds two hundred and fifty rounds, allowing for sustained rapid fire if necessary. The Sandman fires almost silently, with no muzzle flash and without the need for a suppressor, making it an ideal stealth weapon. It also has a full thermoptic camouflage coating tied into the system on board your ISIS armour. You have ten minutes to fire the weapon on the range in order to better familiarise yourself with it. Any questions?’ ‘Are they going to be in the shops in time for Christmas?’ Shelby asked.

Let’s say that you have committed to running every day for two weeks, and at the end of those two weeks, you “reward” yourself with a massage. I would say, “Good for you!” because we all could benefit from more massages. But I would also say that your massage wasn’t a reward. It was an incentive. The definition of a reward in behavior science is an experience directly tied to a behavior that makes that behavior more likely to happen again. The timing of the reward matters. Scientists learned decades ago that rewards need to happen either during the behavior or milli-seconds afterward. Dopamine is released and processed by the brain very quickly. That means you’ve got to cue up those good feelings fast to form a habit. Incentives like a sales bonus or a monthly massage can motivate you, but they don’t rewire your brain. Incentives are way too far in the future to give you that all-important shot of dopamine that encodes the new habit. Doing three squats in the morning and rewarding yourself with a movie that evening won’t work. The squats and the good feelings you get from the movie are too far apart for dopamine to build a bridge between the two. The neurochemical reaction that you are trying to hack is not only time dependent, it’s also highly individualized. What causes one person to feel good may not work for everyone. Your boss may love the smell of coffee. When she enters a coffee shop and inhales, she feels good. And her immediate feeling builds her habit of visiting the coffee shop. But your coworker might not like the way coffee smells. His brain won’t react in the same way. A real reward — something that will actually create a habit — is a much narrower target to hit than most people think. I

Later on in Culture and Society, Williams scores a few points by reprinting some absolutist sentences that, taken on their own, represent exaggerations or generalisations. It was a strength and weakness of Orwell’s polemical journalism that he would begin an essay with a bold and bald statement designed to arrest attention—a tactic that, as Williams rightly notices, he borrowed in part from GK Chesterton and George Bernard Shaw. No regular writer can re-read his own output of ephemera without encountering a few wince-making moments of this kind; Williams admits to ‘isolating’ them but has some fun all the same. The flat sentence ‘a humanitarian is always a hypocrite’ may contain a particle of truth—does in fact contain such a particle—but will not quite do on its own. Other passages of Orwell’s, on the failure of the Western socialist movement, read more convincingly now than they did when Williams was mocking them, but are somewhat sweeping for all that. And there are the famous outbursts of ill-temper against cranks and vegetarians and homosexuals, which do indeed disfigure the prose and (even though we still admire Pope and Swift for the heroic unfairness of their invective) probably deserve rebuke. However, Williams betrays his hidden bias even when addressing these relatively easy targets. He upbraids Orwell for the repeated use of the diminutive word ‘little’ as an insult (‘The typical Socialist ... a prim little man,’ ‘the typical little bowlerhatted sneak,’ etc.). Now, it is probable that we all overuse the term ‘little’ and its analogues. Williams does at one point—rather ‘loftily’ perhaps—reproach his New Left colleagues for being too ready to dismiss Orwell as ‘petit-bourgeois.’ But what about (I draw the example at random) Orwell’s disgust at the behaviour of the English crowd in the First World War, when ‘wretched little German bakers and hairdressers had their shops sacked by the mob’?

There’s a startling fact that you read somewhere: after airbags became standard in cars, statisticians noticed that the incidence of severe leg injuries increased dramatically. Think about it for a minute: Why should that be? Is there something about the way airbags inflate during collision that targets the passengers’ legs, makes them more vulnerable? No. It’s a matter of checks and balances. Before airbags, there were certain accidents that would have killed you; you’d be a corpse in the morgue, and no one would be paying any attention to your legs. When we change the way we do things—the way we shop for groceries or take care of our children or protect ourselves from harm—we set other changes in motion, for good or for ill. And it may be years before we figure out what we’ve done.

The Sherwood Forest Chronicles . 1. If Robin Hood steals from the rich, doesn't that make them poor? Does he give them their money back? I mean, what the point of robbing to begin with if your mission statement is logically flawed? 2. If the Sheriff of Nottingham is such an asshole, why isn’t he the Prime Minister of Nottingham? 3. Why don’t I see elves here? Did all the elves of Sherwood Forest migrate to New Zealand to become extras on the Peter Jackson’s Hobbit films? 4. Does Little John even know what an oxymoron is? 5. If Smokey the Bear came to Sherwood Forest to make a public service announcement about preventing forest fires, would he leave with arrows in his ass or would the Merry Men feast on bear meat for several days? And what makes the Merry Men merry in the first place? 6. What do you think? Does Robin Hood shop at Walmart or Target?

Like addiction itself, anxiety will always find a target, but exists independently of its targets. Only when we become aware of it does it wrap itself in identifiable colours. More often we repress it, bury it under ideas, identifications, deeds, beliefs and relationships. We build above it a mound of activities and attributes that we mistake for our true selves. We then expend our energies trying to convince the world that our self-made fiction is reality. As genuine as our strengths and achievements may be, they cannot but feel hollow until we acknowledge the anxiety they cover up. Incompleteness is the baseline state of the addict. The addict believes — either with full awareness or unconsciously — that he is “not enough.” As he is, he is inadequate to face life’s demands or to present an acceptable face to the world. He is unable to tolerate his own emotions without artificial supports. He must escape the painful experience of the void within through any activity that fills his mind with even temporary purpose, be it work, gambling, shopping, eating or sexual seeking.

Images of people in the Middle East dressing like Westerners, spending like Westerners, that is what the voters watching TV here at home want to see. That is a visible sign that we really are winning the war of ideas—the struggle between consumption and economic growth, and religious tradition and economic stagnation. I thought, why are those children coming onto the streets more and more often? It’s not anything we have done, is it? It’s not any speeches we have made, or countries we have invaded, or new constitutions we have written, or sweets we have handed out to children, or football matches between soldiers and the locals. It’s because they, too, watch TV. They watch TV and see how we live here in the West. They see children their own age driving sports cars. They see teenagers like them, instead of living in monastic frustration until someone arranges their marriages, going out with lots of different girls, or boys. They see them in bed with lots of different girls and boys. They watch them in noisy bars, bottles of lager upended over their mouths, getting happy, enjoying the privilege of getting drunk. They watch them roaring out support or abuse at football matches. They see them getting on and off planes, flying from here to there without restriction and without fear, going on endless holidays, shopping, lying in the sun. Especially, they see them shopping: buying clothes and PlayStations, buying iPods, video phones, laptops, watches, digital cameras, shoes, trainers, baseball caps. Spending money, of which there is always an unlimited supply, in bars and restaurants, hotels and cinemas. These children of the West are always spending. They are always restless, happy and with unlimited access to cash. I realised, with a flash of insight, that this was what was bringing these Middle Eastern children out on the streets. I realised that they just wanted to be like us. Those children don’t want to have to go to the mosque five times a day when they could be hanging out with their friends by a bus shelter, by a phone booth or in a bar. They don’t want their families to tell them who they can and can’t marry. They might very well not want to marry at all and just have a series of partners. I mean, that’s what a lot of people do. It is no secret, after that serial in the Daily Mail, that that is what I do. I don’t necessarily need the commitment. Why should they not have the same choices as me? They want the freedom to fly off for their holidays on easy Jet. I know some will say that what a lot of them want is just one square meal a day or the chance of a drink of clean water, but on the whole the poor aren’t the ones on the street and would not be my target audience. They aren’t going to change anything, otherwise why are they so poor? The ones who come out on the streets are the ones who have TVs. They’ve seen how we live, and they want to spend.

Okay.” The leader stood on the bed of his truck and clapped his hands over his head. “Listen up, everyone.” No one was really listening, though they had dressed right. Everyone was all in black. A few guys wore ski masks, and others had black marks on their cheeks like football players. Personally, I didn’t understand the need for the black camouflage. Caden had explained that the cops had already been looped in on the operation. A few of the lawns getting flocked tonight actually belonged to cops, and anyway the whole blending-with-the-night effect didn’t work when you were carrying a bright neon-pink flamingo. Still, I couldn’t deny the little spark of excitement building in my stomach. We were all standing in some guy’s driveway, and as I looked around, I seemed to be the only girl. These guys meant business. I was in the middle of a real life Call of Duty operation. The leader began speaking, his voice booming. “This is going to happen with precision and professionalism. No lingering, loitering, acting like stupid shits, and definitely no joking around. We’re not ladies. This isn’t going to be run like a bunch of pansy-shopping, pink-nail-polish pussies. You got that?!” I frowned, tucking my nails inside my jacket. “Every vehicle’s been filled with birds. The driver should have a text with all the locations, and the number of birds for each target. Pull up, find the group of birds labeled for that house, and work together. Take one bird a trip, two if you can manage, and ram those suckers down in the grass. Hurry back to the truck and keep going until all the birds for that location are in the ground. Shotgun Sally is in charge of hanging the sign on the bird closest to the street. Once the sign is hung, get back in the truck, and move to the next target. NO TALKING! This mission is all radio silent. Communicate with signals, and if you don’t know the appropriate signals, just SHUT THE HELL UP! Okay? Now, go flock some fuckers!

Starting a little over a decade ago, Target began building a vast data warehouse that assigned every shopper an identification code—known internally as the “Guest ID number”—that kept tabs on how each person shopped. When a customer used a Target-issued credit card, handed over a frequent-buyer tag at the register, redeemed a coupon that was mailed to their house, filled out a survey, mailed in a refund, phoned the customer help line, opened an email from Target, visited Target.com, or purchased anything online, the company’s computers took note. A record of each purchase was linked to that shopper’s Guest ID number along with information on everything else they’d ever bought. Also linked to that Guest ID number was demographic information that Target collected or purchased from other firms, including the shopper’s age, whether they were married and had kids, which part of town they lived in, how long it took them to drive to the store, an estimate of how much money they earned, if they’d moved recently, which websites they visited, the credit cards they carried in their wallet, and their home and mobile phone numbers. Target can purchase data that indicates a shopper’s ethnicity, their job history, what magazines they read, if they have ever declared bankruptcy, the year they bought (or lost) their house, where they went to college or graduate school, and whether they prefer certain brands of coffee, toilet paper, cereal, or applesauce. There are data peddlers such as InfiniGraph that “listen” to shoppers’ online conversations on message boards and Internet forums, and track which products people mention favorably. A firm named Rapleaf sells information on shoppers’ political leanings, reading habits, charitable giving, the number of cars they own, and whether they prefer religious news or deals on cigarettes. Other companies analyze photos that consumers post online, cataloging if they are obese or skinny, short or tall, hairy or bald, and what kinds of products they might want to buy as a result.

Beauty Junkies is the title of a recent book by New York Times writer Alex Kuczynski, “a self-confessed recovering addict of cosmetic surgery.” And, withour technological prowess, we succeed in creating fresh addictions. Some psychologists now describe a new clinical pathology — Internet sex addiction disorder. Physicians and psychologists may not be all that effective in treating addictions, but we’re expert at coming up with fresh names and categories. A recent study at Stanford University School of Medicine found that about 5.5 per cent of men and 6 per cent of women appear to be addicted shoppers. The lead researcher, Dr. Lorrin Koran, suggested that compulsive buying be recognized as a unique illness listed under its own heading in the Diagnostic and Statistical Manual of Mental Disorders, the official psychiatric catalogue. Sufferers of this “new” disorder are afflicted by “an irresistible, intrusive and senseless impulse” to purchase objects they do not need. I don’t scoff at the harm done by shopping addiction — I’m in no position to do that — and I agree that Dr. Koran accurately describes the potential consequences of compulsive buying: “serious psychological, financial and family problems, including depression, overwhelming debt and the breakup of relationships.” But it’s clearly not a distinct entity — only another manifestation of addiction tendencies that run through our culture, and of the fundamental addiction process that varies only in its targets, not its basic characteristics. In his 2006 State of the Union address, President George W. Bush identified another item of addiction. “Here we have a serious problem,” he said. “America is addicted to oil.” Coming from a man who throughout his financial and political career has had the closest possible ties to the oil industry. The long-term ill effects of our society’s addiction, if not to oil then to the amenities and luxuries that oil makes possible, are obvious. They range from environmental destruction, climate change and the toxic effects of pollution on human health to the many wars that the need for oil, or the attachment to oil wealth, has triggered. Consider how much greater a price has been exacted by this socially sanctioned addiction than by the drug addiction for which Ralph and his peers have been declared outcasts. And oil is only one example among many: consider soul-, body-or Nature-destroying addictions to consumer goods, fast food, sugar cereals, television programs and glossy publications devoted to celebrity gossip—only a few examples of what American writer Kevin Baker calls “the growth industries that have grown out of gambling and hedonism.

Similarly, the computers used to run the software on the ground for the mission were borrowed from a previous mission. These machines were so out of date that Bowman had to shop on eBay to find replacement parts to get the machines working. As systems have gone obsolete, JPL no longer uses the software, but Bowman told me that the people on her team continue to use software built by JPL in the 1990s, because they are familiar with it. She said, “Instead of upgrading to the next thing we decided that it was working just fine for us and we would stay on the platform.” They have developed so much over such a long period of time with the old software that they don’t want to switch to a newer system. They must adapt to using these outdated systems for the latest scientific work. Working within these constraints may seem limiting. However, building tools with specific constraints—from outdated technologies and low bitrate radio antennas—can enlighten us. For example, as scientists started to explore what they could learn from the wait times while communicating with deep space probes, they discovered that the time lag was extraordinarily useful information. Wait times, they realized, constitute an essential component for locating a probe in space, calculating its trajectory, and accurately locating a target like Pluto in space. There is no GPS for spacecraft (they aren’t on the globe, after all), so scientists had to find a way to locate the spacecraft in the vast expanse. Before 1960, the location of planets and objects in deep space was established through astronomical observation, placing an object like Pluto against a background of stars to determine its position.15 In 1961, an experiment at the Goldstone Deep Space Communications Complex in California used radar to more accurately define an “astronomical unit” and help measure distances in space much more accurately.16 NASA used this new data as part of creating the trajectories for missions in the following years. Using the data from radio signals across a wide range of missions over the decades, the Deep Space Network maintained an ongoing database that helped further refine the definition of an astronomical unit—a kind of longitudinal study of space distances that now allows missions like New Horizons to create accurate flight trajectories. The Deep Space Network continued to find inventive ways of using the time lag of radio waves to locate objects in space, ultimately finding that certain ways of waiting for a downlink signal from the spacecraft were less accurate than others. It turned to using the antennas from multiple locations, such as Goldstone in California and the antennas in Canberra, Australia, or Madrid, Spain, to time how long the signal took to hit these different locations on Earth. The time it takes to receive these signals from the spacecraft works as a way to locate the probes as they are journeying to their destination. Latency—or the different time lag of receiving radio signals on different locations of Earth—is the key way that deep space objects are located as they journey through space. This discovery was made possible during the wait times for communicating with these craft alongside the decades of data gathered from each space mission. Without the constraint of waiting, the notion of using time as a locating feature wouldn’t have been possible.

Anna Chapman was born Anna Vasil’yevna Kushchyenko, in Volgograd, formally Stalingrad, Russia, an important Russian industrial city. During the Battle of Stalingrad in World War II, the city became famous for its resistance against the German Army. As a matter of personal history, I had an uncle, by marriage that was killed in this battle. Many historians consider the battle of Stalingrad the largest and bloodiest battle in the history of warfare. Anna earned her master's degree in economics in Moscow. Her father at the time was employed by the Soviet embassy in Nairobi, Kenya, where he allegedly was a senior KGB agent. After her marriage to Alex Chapman, Anna became a British subject and held a British passport. For a time Alex and Anna lived in London where among other places, she worked for Barclays Bank. In 2009 Anna Chapman left her husband and London, and moved to New York City, living at 20 Exchange Place, in the Wall Street area of downtown Manhattan. In 2009, after a slow start, she enlarged her real-estate business, having as many as 50 employees. Chapman, using her real name worked in the Russian “Illegals Program,” a group of sleeper agents, when an undercover FBI agent, in a New York coffee shop, offered to get her a fake passport, which she accepted. On her father’s advice she handed the passport over to the NYPD, however it still led to her arrest. Ten Russian agents including Anna Chapman were arrested, after having been observed for years, on charges which included money laundering and suspicion of spying for Russia. This led to the largest prisoner swap between the United States and Russia since 1986. On July 8, 2010 the swap was completed at the Vienna International Airport. Five days later the British Home Office revoked Anna’s citizenship preventing her return to England. In December of 2010 Anna Chapman reappeared when she was appointed to the public council of the Young Guard of United Russia, where she was involved in the education of young people. The following month Chapman began hosting a weekly TV show in Russia called Secrets of the World and in June of 2011 she was appointed as editor of Venture Business News magazine. In 2012, the FBI released information that Anna Chapman attempted to snare a senior member of President Barack Obama's cabinet, in what was termed a “Honey Trap.” After the 2008 financial meltdown, sources suggest that Anna may have targeted the dapper Peter Orzag, who was divorced in 2006 and served as Special Assistant to the President, for Economic Policy. Between 2007 and 2010 he was involved in the drafting of the federal budget for the Obama Administration and may have been an appealing target to the FSB, the Russian Intelligence Agency. During Orzag’s time as a federal employee, he frequently came to New York City, where associating with Anna could have been a natural fit, considering her financial and economics background. Coincidently, Orzag resigned from his federal position the same month that Chapman was arrested. Following this, Orzag took a job at Citigroup as Vice President of Global Banking. In 2009, he fathered a child with his former girlfriend, Claire Milonas, the daughter of Greek shipping executive, Spiros Milonas, chairman and President of Ionian Management Inc. In September of 2010, Orzag married Bianna Golodryga, the popular news and finance anchor at Yahoo and a contributor to MSNBC's Morning Joe. She also had co-anchored the weekend edition of ABC's Good Morning America. Not surprisingly Bianna was born in in Moldova, Soviet Union, and in 1980, her family moved to Houston, Texas. She graduated from the University of Texas at Austin, with a degree in Russian/East European & Eurasian studies and has a minor in economics. They have two children. Yes, she is fluent in Russian! Presently Orszag is a banker and economist, and a Vice Chairman of investment banking and Managing Director at Lazard.

But even as the police have clamped down on demonstrators, banning slogans that target Jews instead of Israeli policies, a spike in the number of violent incidents has spread fear among Jews, not only in Germany but also in other European countries. More Jews have begun leaving France in recent months after anti-Semitism that has spilled onto the streets since the start of the Gaza conflict almost a month ago. Even in historically tolerant Italy, anti-Semitic smears have appeared on the streets of Rome. Jewish shop windows in several neighborhoods were defaced this week with swastikas and tags reading "Torch the synagogues" and "Jews your end is near.

Goodwill has 2,900 stores. The shops collect and sell donated clothing and household goods and use the proceeds for work training, job placement services and other community-based programs. If the breach at Goodwill is confirmed, it will be the sixth major retail chain - after Target, P.F. Chang's, Neiman Marcus, Michaels and Sally Beauty - to acknowledge that its systems were recently compromised. In those cases, criminals installed malware on retailers' systems, which fed customers' payment details back to their computer servers.

Even in the virtual world, it’s still all about “location, location, location.” Furthermore, virtual-world sellers of products and content have very predictable demand patterns—once you understand where the target customers are.

No one understood how Chanel made all that money but still shopped at Burlington’s, Target, and even thrift stores. She knew what it was like to starve, to be dirt poor, and to literally only have forty-nine cents to your name.

Safeway developed a successful campaign in the United States to grow sales from light shoppers and increase sales from heavy shoppers. They sent a monthly newsletter to 1.2 million card holders. Those whom they identified as secondary shoppers (people who mainly shop somewhere else) received a coupon for departments they didn’t use, like the meat or produce section. Primary shoppers (people who mainly shop at Safeway) were also given coupons, but to less common areas, like the cookie aisle, as they already visited the main departments. The campaign was a huge success, increasing same-store sales and sales from secondary shoppers, plus it changed customer behaviour by converting secondary shoppers into primary ones. The campaign also improved Safeway’s image by going beyond a general discount to create targeted deals. They sent out 451 800 versions of their offering.

This "take home" aspect of modern exhibitions has parallels with the traditional "giveaways" handed out to visitors and the themed trinkets from the museum shop. The important difference is that data capture at exhibitions allows institutions to draw the Internet traffic of their target audiences into their digital space, delivering the kind of marketing benefits that mere branded trinkets can no longer provide.Interestingly, the live, physical experience of holding an event has not been replaced by virtual exhibitions, as was predicted when the Internet was born. The digital experience often leads to a physical visit that seems to encourage rather than discourage visitors.

In the case of Trunk Club, they led with a simple polarizing message related to how their target customers generally feel about shopping. By saying “men want to dress well, but they hate to shop,” they intentionally called out shopping as the enemy of their service. And if you are a man who hates to shop, you will rapidly align with their message without much thought. The beauty of this approach is that it has the opposite effect for clients who are a poor fit for your solution. For example, if you’re a man who loves to shop, you may be immediately turned off by Trunk Club’s value proposition. While being excited about customers not liking your solution may seem counterintuitive, it’s actually a good thing! Bad-fit customers who buy your product are more likely to become dissatisfied and hurt your brand. They may also provide errant feedback that can quickly derail your product or company roadmap if you decide to follow it. In short, polarizing messages can serve double duty by keeping the good-fit customers in and helping the bad ones self-select out. In the case of Trunk Club, this approach worked: they were acquired by US luxury retailer Nordstrom in 2014 for $350 million.

Mary Engelbreit is one of the top-selling illustrators in the world. She reached success over thirty years ago when she developed a popular greeting card line. Later, she went on to license her art for thousands of products. Her colorful illustrations target the niche of women, specifically mothers. Her work is sold on products that mothers buy and in stores where mothers shop. Her illustrations and captions perfectly appeal to her target audience. It’s much easier to reach a target audience when you work within a clearly defined niche. And then, when you reach that target audience, you can use the right language to speak directly to them and entice them to buy. In the case of Mary Engelbreit, she wouldn’t sell her products in men’s stores, nor would she market to teenage girls.

In 2002, a joint federal, state, and local investigation was launched called Operation Ice Palace, which targeted The Castle, a head shop housed in a cavernous corrugated metal warehouse shaped like a medieval fort complete with a moat and a drawbridge.

The army’s attitude towards Hindus was summarized by the New York Times reporter Sydney Schanberg, in a report from the town of Faridpur, published on 29 June 1971 titled ‘Hindus are Targets of Army Terror in an East Pakistani Town’.38 ‘The Pakistani Army has painted big yellow “H’s” on the Hindu shops still standing in this town to identify the property of the minority eighth of the population that it has made its special targets,

Worst Comes To Worst" (feat. Guru) [Babu mixing] "Worst come to worst my peoples come first" "Worst...come.....to worst" "Worst come to worst my peoples come first" "Worst come...to...worst" "Worst come to worst my peoples come first" [Evidence talking] Yeah It's goin down y'all That's Babu Yo, some people got good friends, at night I live my life right Intense, on the edge On the wild, I'm from the group where friction leads to fire Stack your bricks, the time is take your pick Do or don't, the track - Alchemist My life is good, I got my peeps in the mix, so... "Worst come to worst my people come first" [Iriscience] I got worldwide family all over the earth And I worry 'bout 'em all for whatever it's worth From the birth to the hearse, the streets, the guns burst Words I disperse are here to free minds And if mine are needy I need to feed mine "When worst come to worst..." [Evidence] Set up shop and write a verse Actually (what?), that's best come to best My lyrics take care of me, they therapy Get shit off my chest Extra stress, three-four over the score Different patterns of rhymin prepare me for war So next time you see us we'll be deadly on tour [Babu mixing] "Oh, when you need me" "Worst come to worst my peoples come first" [Guru talking] Word up, if worst comes to worst, I make whole crews disperse You know it's family first Gifted Unlimited with Dilated Peoples Babu, Evidence, Iriscience And a shout out to my man Alchemist on the trizzack "Oh, when you need me" "Worst come to worst my peoples come first" [Iriscience] I'm a glutton for the truth, even though truth hurts I've studied with my peoples on streets and in church We make it hard when we go on first Long road, honor of the samurai code These California streets ain't paved with gold Worst comes to worst "Worst come to worst my people come first" [Evidence] Uh, I got them back, at the end of the day We could go our seperate ways but the songs remains, it won't change Got my target locked at range I might switch gears but first I switch lanes Without my people I got nothin to gain That's why... "Worst come to worst my people come first" [Iriscience] Special victims unit, catalyst for movement Creates to devastate, since '84 show improvement Definitely Dilated Peoples comes first Cross-trainin spar, we raise the bar And we put it in your ear no matter who you are [Babu mixing] "Oh, when you need me" "Worst come to worst my peoples come first" "Worst....come...worst my peoples come first" "Worst...worst....worst....come to worst my peoples come first" "...my..my...my peoples come first "Oh, when you need me

advertising.” It started when Google introduced the AdSense network in 2003. When Google’s web crawler began to scan tens of millions of pages of content, matching ads to content by targeting keywords, contextual advertising was born. If you search for flights to Maui, for example, you might receive an ad for a nice deal on a place to stay. However, if after you returned you were looking up the name of the wonderful little shop you discovered up-island, you might see the same offer. In the former situation the ad is relevant; in the latter it’s worthless. Sometimes such ads are beneath worthless; they are downright tasteless. When

So уоu ѕit dоwn аnd make a рlаn. This dоеѕn’t rеԛuirе muсh еnеrgу, and уоu can spread thе work оut оvеr many dауѕ. Yоu idеntifу all thе vаriоuѕ targets уоu’ll need to strike if уоu wаnt tо hаvе a chance оf ѕuссеѕѕ. First, аll thе junk fооd nееdѕ to lеаvе your kitchen, inсluding аnуthing you hаvе a tеndеnсу tо оvеrеаt, and уоu need tо rерlасе it with foods thаt will help уоu lоѕе wеight, like fruitѕ аnd veggies. Sесоndlу, уоu knоw уоu’ll bе tеmрtеd to gеt fаѕt fооd if уоu come hоmе hungrу аnd dоn’t have аnуthing rеаdу tо eat, ѕо уоu dесidе to рrе-сооk a wееk’ѕ wоrth of food in аdvаnсе еасh wееkеnd. Thаt wау you always have something in thе refrigerator. Yоu ѕеt aside a blосk of ѕеvеrаl hours еасh weekend to buу grосеriеѕ and сооk аll your food fоr thе wееk. Plus уоu gеt a dесеnt сооkbооk of hеаlthу recipes. Gеt a decent ѕсаlе thаt саn measure wеight and body fаt %. Mаkе a liѕt оf sample mеаlѕ (5 brеаkfаѕtѕ, 5 lunсhеѕ, аnd 5 dinnеrѕ), аnd роѕt it on уоur rеfrigеrаtоr. And ѕо оn…. At thiѕ роint аll оf thiѕ gоеѕ intо thе writtеn рlаn. Then уоu еxесutе — hаrd and fast. Yоu can рrоbаblу implement thе whole рlаn in one day. Purge thе unhealthy fооd frоm the kitсhеn. Buу thе nеw grосеriеѕ, thе nеw сооkbооk, and the new ѕсаlе. Post thе wеight сhаrt аnd thе sample mеаlѕ liѕt. Sеlесt recipes аnd сооk a batch of fооd fоr thе wееk. Whew! By thе end of the day, you’ve uѕеd your willpower nоt tо diеt dirесtlу but tо еѕtаbliѕh the соnditiоnѕ that will mаkе уоur diеt еаѕiеr tо fоllоw. When уоu wаkе uр thе next mоrning, уоu’ll find your environment drаmаtiсаllу changed in ассоrdаnсе with уоur рlаn. Yоur fridge will be stocked with рlеntу оf pre-cooked hеаlthу fооd fоr you to еаt. Thеrе wоn’t bе any junkiе рrоblеm fооdѕ in уоur home. Yоu’ll hаvе a rеgulаr blосk оf time ѕеt аѕidе for grосеrу shopping and food prep. It will ѕtill require ѕоmе discipline to follow your diеt, but уоu’vе already сhаngеd thingѕ ѕо much thаt it wоn’t bе nearly аѕ diffiсult аѕ it wоuld bе withоut thеѕе changes.

We shop online. We work online. We play online. We live online. More and more, our lives depend on online, digital services. Almost everything can be done online – from shopping and banking to socialising and card making – and all of this makes the internet, also known as cyberspace, an attractive target for criminals.

Croque Madame drums her fingers on the steering wheel. “Bridges are one of the first things the enemy looks to destroy.” “Why? So people can’t get to work?” Terk asks. “No,” Cardyn counters. “It’s so trucks can’t pass over and boats can’t pass through. It’s all about cutting off supply lines.” He taps his temple. “Very clever strategy.” Brohn shakes his head. “It’s to destroy morale. Bridges are symbols. They show there’s nothing human beings can’t do, no distance we can’t cross. Destroy that, and you destroy morale. Destroy morale, and you keep everyone afraid and too broken to fight back.” Rain suggests that targeting bridges has to do with a reallocation of resources. “It’s like in chess,” she says. “If I can get you to dedicate your pieces to defense on one side of the board, I’m free to launch my attack on the other.” I tell them I’m pretty sure I read that the destruction of bridges in war is to prevent the movement of enemy troops. From a few rows behind us, Manthy’s voice is smooth and even. “It’s about separation.” She seems fixated on something outside the bus—maybe the long green grass along the side of the road or the intact houses and shops up ahead—and doesn’t turn to look at us.

Now, suppose that in your process of experimentation, you end up creating a cake that is actually quite small. It’s so small you could sell it as a self-contained, single-serving cake, so you put a little wrapper around it. You realize that you’ve actually made supreme chocolate muffins instead of better chocolate cake. At first it might not seem like this is much of a change. The product hasn’t changed much — it’s the same batter— but almost everything else about your business has. Why? Because we changed the mental frame of reference around the product from “cake” to “muffin.” That change in context changes everything about the business: Target buyers and where you sell. Unlike cakes, muffins are sold at coffee shops and diners. Competitive alternatives. You are now competing with donuts, Danishes and bagels. Pricing and margin. Muffins sell for a buck or two, and you will be looking to sell a lot of them. Key product features and roadmap. You are now fighting for the hearts and minds of a noble class of people who eat chocolate for breakfast. They’re likely not worried about gluten or the origin of the salt in your caramel. They might like your muffin larger or with more caramel or maybe they want it deep-fried like a hash brown (you might be laughing, but deep down I think you want to try one of those).

People don’t know there’s something wrong with them unless someone else tells them. Even then, they must hear it more than once to believe it. Wrong doesn’t have to be true, but wrong is often persistent. The person pointing the damning finger won’t stop until they’ve convinced their target they aren’t right, aren’t worthy, aren’t loveable.

London in those years was a thieves’ paradise. There was no citywide police force: The London Metropolitan Police Department would be established only in 1829. The patchwork of local watchmen, marshals and constables that patrolled the city in Wild’s day proved eminently bribable: Thieves often sold their plunder directly to them, at an attractive discount, which kept them safe from the hangman’s noose. Capitalizing on prevailing conditions, Wild began to gather London’s foremost thieves around him. He set up shop in the parlor of a London tavern, where he presided over the boldly named “Office for the Recovery of Lost and Stolen Property.” Suppose an English gentleman awoke one morning to find his gold watch and silver snuff box missing. Calling on Wild in his “office,” he would be informed that Wild “had an idea where the goods might be found, or at least who it was that had possession of them,” and that they could soon be returned to their rightful owner—for a fee. “If the person questioned Wild’s integrity, or asked how he should know so much about the theft, Wild answered ‘that it was meerly Providential; being, by meer Accident, at a Tavern, or at a Friend’s House in the Neighbourhood, [he] heard that such a Gentleman had his House broken open, and such and such Goods Stolen, and the like.’ ” Needless to say, Wild knew exactly where the goods were, because they’d been stolen by one of his own employees. What he’d done, in short, was to perfect a kind of property-kidnapping for ransom. The system proved so effective that he did not hesitate to target some of the country’s wealthiest men and women.

Design targets are not marketing targets. Stamp that on every persona document you create. Market segments do not translate into archetypes. And the user type with the highest value to your business may not be the one with the most value to the design process. Maybe existing Fantastic Science Center members with post-graduate science degrees generate the most revenue through gift shop sales and special event attendance, but they know too much. Their existing level of knowledge and engagement is likely to be very high. Design for the users with less expertise and you can meet the needs of those with more

Data sources All these components give you feedback and insight into how best to configure your campaigns, although the data sources are often spread around in different places and sometimes difficult to find and interpret. Campaign types Search & Partner Dynamic Search Display Network Remarketing & Dynamic Remarketing Google Shopping for eCommerce Google Merchant Center Data feeds Google Shopping Campaigns Device selection PC / Tablets Mobiles & Smartphones Location Targets & Exclusions Country Metro State City Custom and Radius Daily Budgets Manual CPC Enhanced CPC Flexible Bidding strategies Conversion Optimizer (CPA) Return on Ad Spend (ROAS) Conversion Tracking Setup and configuration Transaction-Specific Conversion Tracking Offline Conversion import Phone call tracking - website call conversions Conversion Rates Conversion Costs Conversion Values Ad Groups Default Bids Keyword Themes Ads Ad Messaging & Demographics Creative Text & Formatting Images* Display Ad Builder* Ad Preview and Diagnosis Account, Campaign and Ad Group Ad Extensions Sitelinks Locations Calls Reviews Apps Callouts Ad Rotation & Frequency Capping Rotate Optimise for Clicks Optimise for Conversions Keywords Bids Broad Modified Broad Phrase Exact Destination urls Keyword Diagnosis User Search Queries Keyword Opportunities Negative Keywords & Match Types Shared Library Shared Budgets* Automated Rules Flexible Bid Strategies Audiences & Exclusions* Campaign Negative Keywords Display Campaign Placement Exclusions* NEW! Business Data and Ad Customizers Advanced Delivery Methods Standard Accelerated Impression Share Lost IS (Budget) Lost IS (Rank) Search Funnels Assisted Impressions & Clicks Assisted Conversions Segmentation Analysis Device performance Network performance Top vs Other position performance Dimension Analysis Days & Times Shopping Geographic User Locations & Distance Search Terms Automatic Placements* Call Details (Call Extensions) Tools Change history Keyword Planner* Display Planner* Opportunities* Scheduling & Day Parting Automated Rules Competitor Ad Auction Insights Reporting* AdWords Campaign Experiments* Browser Languages* *indicates an item not covered in this version of the book

Meanwhile, the chain cut back on a lot of what might have helped deter shoplifting. Lee Scott, Walmart’s chairman from 2000 to 2009—the years when the opiate addiction crisis was gathering force—came in to boost profits by cutting costs. Workers already weren’t paid a lot. Under Scott, Walmart stores cut staff on the floor and greeters at the entrances, all of which deterred crime. It seemed to me that their store design already encouraged shoplifting, with dimmer lights compared to other stores, no videos in restrooms or at blind corners. With automatic cashiers at the exits, shoppers could spend an entire outing at Walmart and not see an employee. In a good many towns, Walmart was the only store. In others, it was one of the few, coexisting with a supermarket, maybe a Big Lots or a JCPenney. Either way, I found, no chain had a reputation among drug users for being easier to rip off than Walmart. I heard this over and over. They avoided Target because of its wider aisles and brighter lights. Whatever the dealers wanted in exchange for their dope was usually available at Walmart. The chain offered an easy shopping experience—and an easy shoplifting experience, as well. “It was convenient,” said Monica Tucker, who runs a drug rehab center in eastern Tennessee but was a meth addict for seven years, and supported her habit at Walmart. “Anything you were requested to get [by the dealer], you could find it there. We stole lots of food. We weren’t eating because we were on meth, but everybody else was hungry at the dope dealer’s house.” With opioids, then later with meth, plentiful drug supply was paired with this easy source of goods to barter. Had there been the same vibrant Main Streets, ecosystems of the locally owned stores that were the lifeblood of many owners who lived in town and returned their profits to it, both the opioid crisis and the meth problem might have spread less quickly in many parts of the country.

Ideally, pursue all three ways of varying the market, with the target customers in mind: ★ increasing the benefits that really matter to the target market; ★ creating new benefits that will appeal strongly to the target market; and ★ subtracting benefits that are unimportant to the target market. Betfair ★ dramatically increased value for money in the betting market; ★ provided the new benefits of being able to bet against outcomes, being able to trade bets and guaranteeing that winning accounts would not be closed; and ★ subtracted the ability to bet in retail premises or at the track, or to bet and collect winnings in cash. Betfair’s target market is big gamblers: professionals and serious enthusiasts. The change in profile between what betting exchanges offered and what the main market offered was ideally suited to the target market. ★ Getting great value is essential if a gambler is to win. It is very difficult to win if the bookmaker takes out 20 per cent on each event. If a betting exchange takes out only 1 per cent, a serious gambler has to be only slightly more than 1 per cent more accurate than the market and he will win. ★ It is much easier to bet against an outcome and win than it is to specify the winner. (If there are eight horses in a race and the gambler has a strong view against the favourite, he can back against that horse without knowing which of the other seven will win.) Big gamblers are much more likely to bet against events than small gamblers. Big gamblers are also skilful in trading bets, which can be a risk-free way of making money. Finally, big gamblers are the only people whose accounts are regularly closed down by bookmakers. ★ Big gamblers do not frequent off-track betting shops and are more than happy to bet online and by phone, and to receive payment by bank transfer.

Finding the Competitive Levers When there’s a battle between two networks, there are competitive levers that shift users from one into the other—what are they? The best place to focus in the rideshare market was the hard side of the network: drivers. More drivers meant that prices would be lower, attracting valuable high-frequency riders that often comparison shop for fares. Attract more riders, and it more efficiently fills the time of drivers, and vice versa. There was a double benefit to moving drivers from a competitor’s network to yours—it would push their network into surging prices while yours would lower in price. Uber’s competitive levers would combine financial incentives—paying up for more sign-ups, more hours—with product improvements to improve Acquisition, Engagement, and Economic forces. Drawing in more drivers through product improvements is straightforward—the better the experience of picking up riders and routing the car to their destination, the more the app would be used. Building a better product is one of the classic levers in the tech industry, but Uber focused much of its effort on targeted bonuses for drivers. Why bonuses? Because for drivers, that was their primary motivation for using the app, and improving their earnings would make them sticky. But these bonuses weren’t just any bonuses—they were targeted at quickly flipping over the most valuable drivers in the networks of Uber’s rivals, targeting so-called dual apping drivers that were active on multiple networks. They were given large, special bonuses that compelled them to stick to Uber, and every hour they drove was an hour that the other networks couldn’t utilize. There was a sophisticated effort to tag drivers as dual appers. Some of these efforts were just manual—Uber employees who took trips would just ask if the drivers drove for other services, and they could mark them manually in a special UI within the app. There were also behavioral signals when drivers were running two apps—they would often pause their Uber session for a few minutes while they drove for another company, then unpause it. On Android, there were direct APIs that could tell if someone was running Uber and Lyft at the same time. Eventually a large number of these signals were fed into a machine learning model where each driver would receive a score based on how likely they were to be a dual apper. It didn’t have to be perfect, just good enough to aid the targeting.

Across the country—at coffee with friends, in meetings at work, during lunch at school, in front of the cashier at Target, and at the family dinner table—people were texting and Tweeting and shopping, sometimes pretending to make eye contact and sometimes not even bothering.

Easyfix Balustrades From fabricated posts to frameless glass balconies, Juliet balconies to banister rails, glass clamps to single part components. We are dedicated to providing the stainless steel balustrade market with a range of products and services that are of the highest quality in regards to design, manufacture and installation. With a target audience of homeowner, architect, DIY enthusiast, fabricator, landscape gardener, decking specialist, glazing specialist all the way through to main contractor we are the one stop shop for all things balustrade.

Once the ACCF’s study was published, Koch Industries carried out the next phase of its echo chamber system. The study was quickly promoted by a think tank called the Institute for Energy Research, which sent out a press release on August 13 that highlighted the study’s findings. The IER was an outgrowth of the Institute for Humane Studies, the libertarian think tank cofounded by Charles Koch.IV By 2009, the IER was funded by Koch Industries and other companies, and a former Koch Industries lobbyist named Wayne Gable sat on IER’s board of directors. After the study was promoted by the IER, it was then recycled by another Koch Industries–affiliated think tank. This one was called the American Energy Alliance, and it was essentially the political action arm of the IER. The AEA was organized under the tax code in a way that it could be directly involved in politics, while the IER was organized as an “education” foundation that could not lobby or get involved in political campaigns. Where the IER was high minded, the AEA was something more of a street brawler. The AEA was headed by a former Koch Industries lobbyist named Thomas Pyle, who remained in close contact with his former colleagues at Koch’s lobbying shop. The AEA produced a series of political radio advertisements that were based on the new ACCF findings, along with other statistics that highlighted the potential economic threat of a cap-and-trade bill. A narrator in one of the radio ads intoned: “This tax will further cripple our already struggling economy—costing more American jobs. . . . Higher taxes and more job losses—what could Congress be thinking?” A corresponding fact sheet for the ad cited the ACCF for this claim. The AEA political ads were targeted in a way that benefited from keen knowledge of how the Waxman-Markey bill was then working its way through the Senate. Lindsey Graham of South Carolina was a particular target. “Why would Senator Lindsey Graham support a new national energy tax, called cap and trade?” one advertisement began. Citing the ACCF study, the advertisement claimed that “cap and trade . . . could significantly increase electricity bills, gas prices, and cost American jobs.” In all of these statements and advertisements, the same set of numbers were used again and again: More than two million jobs lost. Electricity prices would be 50 percent higher by 2030. These facts were also carried into Congress in the form of direct testimony. When the Senate Finance Committee sought to learn more about the economics of climate change, the committee invited Margo Thorning to testify. The ACCF study was submitted as evidence beforehand.

It would be too much to ask to have a bra shop in this same strip mall, wouldn’t it?” asked Carrie. “I think they were a little too all-ages for lingerie,” I said, making a beeline for the nearest rack of sweaters. “If we pass a Target or something, we can go in and raid them for fresh bras.” “I bet guys don’t have this sort of problem after the apocalypse.

One of these men was a guy who loved cyberpunk and post-apocalyptic fiction. (It was San Francisco, after all, and my childhood sci-fi obsessions had transformed me into a dystopian dream girl.) We wrote each other stories and went shopping for survivalist supplies at REI and did an apocalypse photo shoot with combat boots and machetes among the rubble at Albany Bulb. I shaved half my head because he said it would be hot. Less than a year into our relationship, he took me to a gun range for the first time, and I was delighted to find I was a great shot: All of my bullets traveled right through the head of the paper man-shaped target. A week later, the guy dumped me. He said it was because I was too intimidating; he was afraid that one day, I’d wake up and shoot him in the head, too.

Alright, Captain Stan,” I said as I grabbed a slip of parchment. “Stealth destruction is your primary operative, which means none of my weapons are ideal. Lucky for you, though, I was onto something before that last channeling gem mysteriously killed itself.” Stan made a point of avoiding my gaze as he focused intently on the blank page in front of us, and I snorted as I began sketching out the elemental degree mapping. Then I drew the beginnings of a rune Dragir had helped me balance when I stopped by House Quyn about the rockets, and when I finished the last line, I shifted the paper to present it to Stan. “This is an altered form of the fireball rune I’ve been using for the 1911s,” I explained. “According to Dragir, this seventeenth degree will counter the flash of the flames, so while they’ll still be burning, they won’t give off a blaze. I have no idea how that’s supposed to work, but we’ll have to see when we do our first trial run. This line that intersects both the sixty-fourth and eleventh degrees is the silencing method we’re going with. Ideally, not even a crackle will give you away. Initially, I was gonna make you a fun little flamethrower, but--” Stan nodded vigorously as he rubbed his hands together, and I sent him an apologetic smirk. “I don’t think it’s gonna work, though,” I continued, and the little metal man deflated. “I know, but your intelligence last night got me thinking, and despite how powerful this rune will be, it doesn’t change the fact that tiny elemental degree lines tend to be less powerful. Using a weapon your size, you could be standing there all day trying to burn up one engraving with an exterior flame attack. Now that we know you’re up against foot-tall defensive runes, though, I’ve decided we need to pack a bigger punch straight into your target without running out the clock. Ideally, these burns should be able to carry on with the same strength while Solana books it to the next target, and one jet of enchanted flames doesn’t accomplish that.” Stan could see the logic, and I could tell he was trying not to look too bummed out about the flamethrower. “I think you’ll like our alternative option, though,” I assured him, “because I already have a highly effective way of achieving our goal, and if this balance of silencing elements works as it should, then it logically follows that its properties would transfer to whatever it’s being channeled through. For example, a bullet.” Now, Stan slowly looked up at me, and I sent him an evil grin. “That’s right, buddy,” I confirmed. “It’s miniature gun time.” The little metal man shot to his feet, and the way he exalted like a maniac with his arms out wide and his head thrown back made me wonder if this was his version of a villainous laugh. Then he started gunning down every scrap of metal in the shop with his invisible guns, and I briefly questioned if I was making a poor decision.

A platform is a raised, level surface on which people or things can stand. A platform business works in just that way: it allows users—producers and consumers of goods, services, and content— to create, communicate, and consume value through the platform. Amazon, Apple’s App Store, eBay, Airbnb, Facebook, LinkedIn, Pay- Pal, YouTube, Uber, Wikipedia, Instagram, etsy, Twitter, Snapchat, Hotel Tonight, Salesforce, Kickstarter, and Alibaba are all platform businesses. While these businesses have done many impressive things, the most relevant to us is that they have created an oppor- tunity for anyone, even those with limited means, to share their thoughts, ideas, creativity, and creations with millions of people at a low cost. Today, if you create a product or have an idea, you can sell that product or share that idea with a substantial audience quickly and cost-effectively through these platforms. Not only that, but the platforms arguably give more power to individuals than corporations since they’re so efficient at identifying ulterior motives or lack of authenticity. The communities on these platforms, many of whom are millennials, know when they’re being sold to rather than shared with, and quickly eliminate those users from their con- sciousness (a/k/a their social media feeds). Now, smaller organizations and less prosperous individuals are able to sell to or share their products, services, or content with more targeted demographics of people. That’s exactly what the modern consumer desires: a more personalized, connected experience. For example, a Brooklyn handbag designer can sell her handbags to a select group of customers through one of the multitude of fashion or shopping platforms and create an ongoing dialogue with her audience through a communication platform such as Instagram. Or an independent filmmaker from Los Angeles can create a short film using a GoPro and the editing software on their Mac and then instantly share it with countless people through one of a dozen video platforms and get direct feedback. Or an author can write a book and sell it directly from his or her website and social channels to anyone who’s excited about it. The reaction to standardization and globalization has been enabled by these platforms. Customers can get what they want, from whomever they want, whenever they want it. It’s a revised and personalized version of globalization that allows us to maintain and enhance the cultural connections that create the meaning we crave in our lives.

Beside the door stood a cooler. It was unplugged and filled with pop cans and bottles. A handwritten sign advised those looking for milk to check aisle two, for the powdered and canned variety. “No beer?” Corey said. “What kind of place is this?” “The kind that knows better than to leave anything that’ll make it a target for kids like you,” I said. Corey grabbed a Coke. “Hey!” Hayley said. “If they aren’t here to man the shop…” Daniel reached into Corey’s back pocket. He plucked out his wallet, took out a still-damp twenty and put it on the counter. Corey grabbed for it, but Daniel gave a look that made Corey withdraw his hand. “Fine,” Corey said. “Drinks and snacks on me, apparently. Chow down, guys.

Technically, he's a spray killer, not a serial killer. Why? He targets family gatherings, usually large ones. Oh shit. Yeah, kid in a candy shop, monkey with a machine gun.

Jenna, you are halfway to freedom from Wayne. A few more months and you can hand him back to us, and not have to deal with him anymore. If you launch this business with him, you are locked in, day in and day out, for a minimum of four or five years. And really, can you imagine him really helping at these events? I just see him knocking over ice sculptures, and tipping over cakes, and generally being a bull in the china shop everywhere he goes. A bull on steroids. With an inner ear imbalance. On roller skates." "Enough, lawdouche, she gets it." "I know. But again, Wayne is pretty clear that his area here would be identifying and helping land clients, and consulting on thematic details and event brainstorming, and keeping up with all industry aspects of the target market." "You mean going to movies, reading comics, and playing video games." "Yep, something like that." "You can't really be thinking you are going to do this." "I can be thinking that. And I'm pretty sure that the only opinion I asked you for on this was legal ramifications and financial obligations. I don't really care about your personal opinions." "Well, that hurts my feelings, because I still care about you on a personal level, and I think this is a huge mistake for you personally." I wait for my heart to race, for the sweats to start, for my colon to twist itself into a pretzel. And when none of that happens, I look at Brian. "I think, that being the case, that perhaps you ought to speak to your partners about who might be the best attorney to work with me moving forward." "You're firing me? Because I care about you?" "I'm firing you because I need an attorney who is less personally interested in the decisions I make. I'm a big girl, and I have a dad. And clearly, this is no longer a good fit. I'll appreciate a call from the other partners by the end of the week with a plan that I can review." "Seriously, I feel like you've completely lost your mind!" "Careful, Brian. At the moment, I'm asking you be removed from my account. However uncomfortable that may be for you with your partners, I assume you would rather that, than having to explain why I'm leaving the firm entirely. And I will be advising Wayne to shift to the same person I am with, obviously, for convenience." His chiseled jaw snaps shut, and while I can see a dozen retorts on the tip of his tongue, he doesn't speak. "Thank you. I'll review this further, and will discuss my decision with my new attorney. You'll get formal word from Wayne on his choice soon, I'm sure.

Once dedicated to targeted online advertising, these markets now grow to encompass predictions about what human beings will do now, soon, and later, whether they make their way online, on sidewalks and roads, or through rooms, halls, shops, lobbies, and corridors. These ambitious goals foreshadow fresh incursions and dispossessions as resistance is neutralized and populations fall into dulled submission.

The first driver is Novelty. If everyone has already heard of it and it is not novel, there is no reason to refer it to someone... You can actually have Novelty be present in some degree with almost any product, all the time, even old established products... It needs to give people a chance to tell their friends and family about this distinction that makes them look good, because their friends and family would not have heard of it before. ... The next aspect is Utility. In other words, will the majority of the people you mention it to have a use or need for it... Whenever possible it is best to target networks that are both broad and deep. A broad network is one with a large number of members. The more critical aspect however is depth; this represents the frequency of communication within this network or their structures for sharing information. An example of a network that is relatively quite deep would be golfers. Not only do fellow golfers frequently discuss their sport, they have magazines, television shows, newspaper columns and specific locations to indulge their interest. ... The third characteristic is Dependability. If something is seen as unreliable or inconsistent, you will not refer it. Why not? It would not make you look good. It is not that it is 100% failure free, but rather that it performs exactly as expected.... The fourth characteristic is Economy. Economy does not mean cheaper necessarily. It is just that it has a better value and you get more of what you wanted out of it. Very often what you get out of Economy is image. We are not really buying products and services, we are shopping for approval.... Strangely, a Hummer is going to be economical for some people. There are very few vehicles that get the kind of attention a Hummer gives.

The Shop City Mall had been closed for over a decade. Stores sat empty the entire time, waiting for a rebirth that was often promised, but never came. My parents had always blamed its demise on Amazon and Target, but I blamed the fact that Cinnabon is fucking gross and not a single living person has ever bought anything from a Brookstone.

On the night of November 9th 1938, the homes, shops and businesses of Jewish people on the Ku’damm and throughout the country were targeted and systematically destroyed: 100 people were killed and 30,000 imprisoned. It would come to be known as Kristallnacht (Night of Broken Glass), and signalled the beginning of a pogrom against certain sections of society considered undesirable in a National Socialist Germany.

Following is a sample list of some points you will want to include in your business plan. These can all be organized in a very professional manner in a notebook that includes tabs. • Executive summary. Include a one- or two-page summary of your plan. • Mission statement. Include one or two paragraphs that succinctly state your purpose. • Background. Present information about yourself and your experience. • Financial statement. List your assets, liabilities, and net worth. • Site location. Include a list of benefits, maps, and proximity to shopping and schools. • Demographics. Present information about the people living in the area (income, education, etc.). • Competitor analysis. Determine who your competitors are and present average rents and sales comparisons. • Marketing strategy. Define your target market (tenants, buyers, etc.). • Financial analysis. Include historical and pro forma operating statements. • Improvements. Define capital improvements to be made to the property. • Purchase agreement. Include your sales contract with the seller. • Exhibits. Include photographs of the property, tax returns, sample floor plans, and the like.

To escape from this trap, we must first stop moralizing our behaviors. Instead of using fuzzy feelings of “right” and “wrong” and “good” and “bad” to guide our actions, we need to remember why we’ve committed to doing the hard things like exercising, following a meal plan, educating ourselves, sticking to a budget, and working overtime. We need to view these actions as independent steps necessary for achieving the outcomes we desire, not as “good” behaviors that we can “cash in” for sins. For our purposes here, remember that our goal isn’t just good workouts or on-target eating. It’s enjoying shopping for clothes again—especially for the breezy, summer, sleeveless stuff. It’s throwing away the scale because you don’t need it anymore. It’s the surprise on people’s faces when they haven’t seen you in a while. It’s the newfound intimacy in your love life. In short, bingeing on chocolate and missing workouts aren’t little “oopsies” that you can erase with the right thoughts. They’re direct threats to your overarching objectives. Remember that when you come face to face with sticky willpower challenges.