Tailoring Advertisement Quotes

It's time to shop high heels if your fiance kisses you on the forehead.

The phrase "consumer society" complements the description of the present social order as an "industrial society." Needs are tailored by the mass media to create a public demand for utterly useless commodities, each carefully engineered to deteriorate after a predetermined period of time. The plundering of the human spirit by the marketplace is paralleled by the plundering of the earth by capital.

Dresses don't look beautiful on hangers.

If life is a movie most people would consider themselves the star of their own feature. Guys might imagine they're living some action adventure epic. Chicks maybe are in a rose-colored fantasy romance. And homosexuals are living la vida loca in a fabulous musical. Still others may take the indie approach and think of themselves as an anti-hero in a coming of age flick. Or a retro badass in an exploitation B movie. Or the cable man in a very steamy adult picture. Some people's lives are experimental student art films that don't make any sense. Some are screwball comedies. Others resemble a documentary, all serious and educational. A few lives achieve blockbuster status and are hailed as a tribute to the human spirit. Some gain a small following and enjoy cult status. And some never got off the ground due to insufficient funding. I don't know what my life is but I do know that I'm constantly squabbling with the director over creative control, throwing prima donna tantrums and pouting in my personal trailor when things don't go my way. Much of our lives is spent on marketing. Make-up, exercise, dieting, clothes, hair, money, charm, attitude, the strut, the pose, the Blue Steel look. We're like walking billboards advertising ourselves. A sneak peek of upcoming attractions. Meanwhile our actual production is in disarray--we're over budget, doing poorly at private test screenings and focus groups, creatively stagnant, morale low. So we're endlessly tinkering, touching up, editing, rewriting, tailoring ourselves to best suit a mass audience. There's like this studio executive in our heads telling us to cut certain things out, make it "lighter," give it a happy ending, and put some explosions in there too. Kids love explosions. And the uncompromising artist within protests: "But that's not life!" Thus the inner conflict of our movie life: To be a palatable crowd-pleaser catering to the mainstream... or something true to life no matter what they say?

But didn't everyone get everything? Hadn't they had enough yet? Everything on earth is tailored for this everyone. Everyone gets all the TV programs, damn near all the cinema, and about eighty percent of all music. After that come the secondary medium of painting and those other visual arts that do not move. Those are generally just for someone and although you always hear people moaning that there isn't enough of them, in truth someone does all right. Galleries, museums, basements in Berlin, studio flats, journals, bare walls in urban centers—someone gets what they want and deserve, most of the time. But where are the things that no one wants? Every now and then Alex would see or hear something that appeared to be for no one but soon enough it turned out to be for someone and, after a certain amount of advertising revenue had been spent, would explode into the world for everyone. Who was left to make stuff for no one?

It was a relief to see his father, who'd always been an unfailing source of reassurance and comfort. They clasped hands in a firm shake, and used their free arms to pull close for a moment. Such demonstrations of affection weren't common among fathers and sons of their rank, but then, they'd never been a conventional family. After a few hearty thumps on the back, Sebastian drew back and glanced over him with the attentive concern that hearkened to Gabriel's earliest memories. Not missing the traces of weariness on his face, his father lightly tousled his hair the way he had when he was a boy. "You haven't been sleeping." "I went carousing with friends for most of last night," Gabriel admitted. "It ended when we were all too drunk to see a hole through a ladder." Sebastian grinned and removed his coat, tossing the exquisitely tailored garment to a nearby chair. "Reveling in the waning days of bachelorhood, are we?" "It would be more accurate to say I'm thrashing like a drowning rat." "Same thing." Sebastian unfastened his cuffs and began to roll up his shirtsleeves. An active life at Heron's Point, the family estate in Sussex, had kept him as fit and limber as a man half his age. Frequent exposure to the sunlight had gilded his hair and darkened his complexion, making his pale blue eyes startling in their brightness. While other men of his generation had become staid and settled, the duke was more vigorous than ever, in part because his youngest son was still only eleven. The duchess, Evie, had conceived unexpectedly long after she had assumed her childbearing years were past. As a result there were eight years between the baby's birth and that of the next oldest sibling, Seraphina. Evie had been more than a little embarrassed to find herself with child at her age, especially in the face of her husband's teasing claims that she was a walking advertisement of his potency. And indeed, there have been a hint of extra swagger in Sebastian's step all through his wife's last pregnancy. Their fifth child was a handsome boy with hair the deep auburn red of an Irish setter. He'd been christened Michael Ivo, but somehow the pugnacious middle name suited him more than his given name. Now a lively, cheerful lad, Ivo accompanied his father nearly everywhere.

Providing consumers with tailored experiences where both content and advertising is personalized to their needs and interests increases relevancy and, ultimately, long-term sales.

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church.

And what do all the great words come to in the end, but that?—I love you—I am at rest with you—I have come home.

Mr. Bunter was professionally accustomed to judge human beings by their behavior, not in great crises, but in the minor adjustments of daily life.

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The Internet Is The Anti-mass Media: Because Of Hyper Personalization, Every User Runs A Different, Private And Tailor-made Version Of It

yet nondescripts, thought Harriet, were the most difficult of all human beings to analyze. You scarcely knew they were there, until—bang! Something quite unexpected blew up like a depth charge and left you marveling, to collect strange floating débris.

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identify your employee adjectives, (2) recruit through proper advertising, (3) identify winning personalities, and (4) select your winners. Step One: Identify Your Employee Adjectives When you think of your favorite employees in the past, what comes to mind? A procedural element such as an organized workstation, neat paperwork, or promptness? No. What makes an employee memorable is her attitude and smile, the way she takes the time to make sure a customer is happy, the extra mile she goes to ensure orders are fulfilled and problems are solved. Her intrinsic qualities—her energy, sense of humor, eagerness, and contributions to the team—are the qualities you remember. Rather than relying on job descriptions that simply quantify various positions’ duties and correlating them with matching experience as a tool for identifying and hiring great employees, I use a more holistic approach. The first step in the process is selecting eight adjectives that best define the personality ideal for each job or role in your business. This is a critical step: it gives you new visions and goals for your own management objectives, new ways to measure employee success, and new ways to assess the performance of your own business. Create a “Job Candidate Profile” for every job position in your business. Each Job Candidate Profile should contain eight single- and multiple-word phrases of defining adjectives that clearly describe the perfect employee for each job position. Consider employee-to-customer personality traits, colleague-to-colleague traits, and employee-to-manager traits when making up the list. For example, an accounting manager might be described with adjectives such as “accurate,” “patient,” “detailed,” and “consistent.” A cocktail server for a nightclub or casual restaurant would likely be described with adjectives like “energetic,” “fun,” “music-loving,” “sports-loving,” “good-humored,” “sociable conversationalist,” “adventurous,” and so on. Obviously, the adjectives for front-of-house staff and back-of-house staff (normally unseen by guests) will be quite different. Below is one generic example of a Job Candidate Profile. Your lists should be tailored for your particular bar concept, audience, location, and style of business (high-end, casual, neighborhood, tourist, and so on). BARTENDER Energetic Extroverted/Conversational Very Likable (first impression) Hospitable, demonstrates a Great Service Attitude Sports Loving Cooperative, Team Player Quality Orientated Attentive, Good Listening Skills SAMPLE ADJECTIVES Amazing Ambitious Appealing Ardent Astounding Avid Awesome Buoyant Committed Courageous Creative Dazzling Dedicated Delightful Distinctive Diverse Dynamic Eager Energetic Engaging Entertaining Enthusiastic Entrepreneurial Exceptional Exciting Fervent Flexible Friendly Genuine High-Energy Imaginative Impressive Independent Ingenious Keen Lively Magnificent Motivating Outstanding Passionate Positive Proactive Remarkable Resourceful Responsive Spirited Supportive Upbeat Vibrant Warm Zealous Step Two: Recruit through Proper Advertising The next step is to develop print or online advertising copy that will attract the personalities you’ve just defined.

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