Sustain Famous Quotes

When my husband died, because he was so famous and known for not being a believer, many people would come up to me-it still sometimes happens-and ask me if Carl changed at the end and converted to a belief in an afterlife. They also frequently ask me if I think I will see him again. Carl faced his death with unflagging courage and never sought refuge in illusions. The tragedy was that we knew we would never see each other again. I don't ever expect to be reunited with Carl. But, the great thing is that when we were together, for nearly twenty years, we lived with a vivid appreciation of how brief and precious life is. We never trivialized the meaning of death by pretending it was anything other than a final parting. Every single moment that we were alive and we were together was miraculous-not miraculous in the sense of inexplicable or supernatural. We knew we were beneficiaries of chance. . . . That pure chance could be so generous and so kind. . . . That we could find each other, as Carl wrote so beautifully in Cosmos, you know, in the vastness of space and the immensity of time. . . . That we could be together for twenty years. That is something which sustains me and it’s much more meaningful. . . . The way he treated me and the way I treated him, the way we took care of each other and our family, while he lived. That is so much more important than the idea I will see him someday. I don't think I'll ever see Carl again. But I saw him. We saw each other. We found each other in the cosmos, and that was wonderful.

In your hands winter is a book with cloud pages that snow pearls of love.

To make an exceptional living with a career as a writer, you need multiple sources of writing income to sustain lifelong earnings. Never depend on only one origin of income as a novelist.

In an environment of turbulent change, as de Geus famously wrote: “The ability to learn faster than your competitors is the only sustainable competitive advantage.

Journey through the Power of the Rainbow represents a condensed compendium of literary efforts from a life dedicated to transforming the themes of injustice, grief, and despair that we all encounter during some unavoidable point of our existence into a sustainable life-affirming poetics of passionate creativity, empowered spiritual vision, and inspired commitment.

The relationship between the famous and the public who sustain them is governed by a striking paradox. Infinitely remote, the great stars of politics, film and entertainment move across an electric terrain of limousines, bodygurads and private helicopters. At the same time, the zoom lens and the interview camera bring them so near to us that we know their faces and their smallest gestures more intimately than those of our friends. Somewhere in this paradoxical space our imaginations are free to range, and we find ourselves experimenting like impresarios with all the possibilities that these magnified figures seem to offer us.

All that each person is, and experiences, and shall never experience, in body and mind, all these things are differing expressions of himself and of one root, and are identical: and not one of these things nor one of these persons is ever quite to be duplicated, nor replaced, nor has it ever quite had precedent: but each is a new and incommunicably tender life, wounded in every breath, and almost as hardly killed as easily wounded: sustaining, for a while, without defense, the enormous assaults of the universe: So that how it can be that a stone, a plant, a star, can take on the burden of being; and how it is that a child can take on the burden of breathing; and how through so long a continuation of cumulation of the burden of each moment one on another, does any creature beat to exist, and not break utterly to fragments of nothing: these are matters too dreadful and fortitudes too gigantic to meditate long and not forever to worship:

Churches, politicians, even some educational institutions teach hate and normalize it long before it ends up in a song lyric or being parroted in an interview by a newly famous sixteen-year-old. In that way the hood is a reflection of the wider world. We don’t have bigotry by accident; it’s built and sustained by the same cultural institutions we’re taught to revere.

We need fewer Christians who want to stand apart from their neighbors, doing something that will really display God’s kingdom in all of its glory. We need more Christians who take their place alongside believing and unbelieving neighbors in the daily gift exchange. The thief is not expected to become a monk or a famous evangelist, but to “labor, doing honest work with his own hands, so that he may have something to share with anyone in need” (Eph 4:28).

Like gamblers, baseball fans and television networks, fishermen are enamored of statistics. The adoration of statistics is a trait so deeply embedded in their nature that even those rarefied anglers the disciples of Jesus couldn't resist backing their yarns with arithmetic: when the resurrected Christ appears on the morning shore of the Sea of Galilee and directs his forlorn and skunked disciples to the famous catch of John 21, we learn that the net contained not "a boatload" of fish, nor "about a hundred and a half," nor "over a gross," but precisely "a hundred and fifty three." This is, it seems to me, one of the most remarkable statistics ever computed. Consider the circumstances: this is after the Crucifixion and the Resurrection; Jesus is standing on the beach newly risen from the dead, and it is only the third time the disciples have seen him since the nightmare of Calvary. And yet we learn that in the net there were "great fishes" numbering precisely "a hundred and fifty three." How was this digit discovered? Mustn't it have happened thus: upon hauling the net to shore, the disciples squatted down by that immense, writhing fish pile and started tossing them into a second pile, painstakingly counting "one, two, three, four, five, six, seven... " all the way up to a hundred and fifty three, while the newly risen Lord of Creation, the Sustainer of all their beings, He who died for them and for Whom they would gladly die, stood waiting, ignored, till the heap of fish was quantified. Such is the fisherman's compulsion toward rudimentary mathematics! ....Concerning those disciples huddled over the pile of fish, another possibility occurs to me: perhaps they paid the fish no heed. Perhaps they stood in a circle adoring their Lord while He, the All-Curious Son of His All-Knowing Dad, counted them all Himself!

As a cook I generally believe that you can tell a lot about people by what they keep in their refrigerators. What comforts them, what they need to have on hand to sustain them. Bon Appétit magazine publishes an interview with a different famous person each month, and often the interviewer will ask the celebrity to name three things that can always be found in his or her refrigerator. The answers are generally too finely crafted to be believable. "A bottle of Stoli, fresh raspberries, and beluga caviar," or, "San Pellegrino, fresh figs, and key limes.

Your career is likely to bear more resemblance to that of a writer than that of an athlete or painter. You should look ahead to your forties as the time when you will be at your peak of creativity, technical proficiency, and energy, and also have enough phronesis to realize your potential. The more your field depends on good judgment that comes only from experience, the longer you can expect to sustain a high level of performance into your fifties and sixties. To put it another way: Even if you wait as late as thirty to start accumulating the fifty thousand chunks of expertise, you will still have completed that apprenticeship when you approach the peak of your other powers in your forties. So push out your time horizon and don’t get frustrated if what you hoped would be a meteoric rise proves to be more measured. You’re not failing; you’re getting better at your craft and can reasonably aspire to master it one day. In the meantime, consult Wikipedia to check on the lives of those who became conspicuously successful at a young age. Ted Sorenson? After JFK was assassinated, he had a financially successful career as an attorney and remained a participant in politics, but, like sports heroes, rock stars, and pure mathematicians, he had to turn forty knowing that his most exciting professional years were behind him. How sad. And how happy you should be that you aren’t going to be a famous presidential aide at thirty-two.

She took the leap W. H. Auden described in his famous poem “Leap Before You Look”: The sense of danger must not disappear: The way is certainly both short and steep, However gradual it looks from here; Look if you like, but you will have to leap. Tough-minded men get mushy in their sleep And break the by-laws any fool can keep; It is not the convention but the fear That has a tendency to disappear…. The clothes that are considered right to wear Will not be either sensible or cheap, So long as we consent to live like sheep And never mention those who disappear…. A solitude ten thousand fathoms deep Sustains the bed on which we lie, my dear: Although I love you, you will have to leap; Our dream of safety has to disappear.

What sustains us, in belief as in action, is not reason or justification, but something more basic than these-for we go on in the same way even after we are convinced that the reasons have given out. [FN: As Hume says in a famous passage of the Treatise: "Most fortunately it happens, that since reason is incapable of dispelling these clouds, nature herself suffices to that purpose, and cures me of this philosophical melancholy and delirium, either by relaxing this bent of mind, or by some avocation, and lively impression of my senses, which obliterate all these chimeras. I dine, I play a game of backgammon, I converse, and am merry with my friends; and when after three or four hours' amusement, I would return to these speculations, they appear so cold, and strain'd, and ridiculous, that I cannot find in my heart to enter into them any farther" (Book 1, Part 4, Section 7; Selby-Bigge, p. 269).] If we tried to rely entirely on reason, and pressed it hard, our lives and beliefs would collapse-a form of madness that may actually occur if the inertial force of taking the world and life for granted is somehow lost. If we lose our grip on that, reason will not give it back to us.

Westerners, not just Lincoln Steffens. It took in the Central Intelligence Agency of the United States. It even took in the Soviet Union’s own leaders, such as Nikita Khrushchev, who famously boasted in a speech to Western diplomats in 1956 that “we will bury you [the West].” As late as 1977, a leading academic textbook by an English economist argued that Soviet-style economies were superior to capitalist ones in terms of economic growth, providing full employment and price stability and even in producing people with altruistic motivation. Poor old Western capitalism did better only at providing political freedom. Indeed, the most widely used university textbook in economics, written by Nobel Prize–winner Paul Samuelson, repeatedly predicted the coming economic dominance of the Soviet Union. In the 1961 edition, Samuelson predicted that Soviet national income would overtake that of the United States possibly by 1984, but probably by 1997. In the 1980 edition there was little change in the analysis, though the two dates were delayed to 2002 and 2012. Though the policies of Stalin and subsequent Soviet leaders could produce rapid economic growth, they could not do so in a sustained way. By the 1970s, economic growth had all but stopped. The most important lesson is that extractive institutions cannot generate sustained technological change for two reasons: the lack of economic incentives and resistance by the elites. In addition, once all the very inefficiently used resources had been reallocated to industry, there were few economic gains to be had by fiat. Then the Soviet system hit a roadblock, with lack of innovation and poor economic incentives preventing any further progress. The only area in which the Soviets did manage to sustain some innovation was through enormous efforts in military and aerospace technology. As a result they managed to put the first dog, Leika, and the first man, Yuri Gagarin, in space. They also left the world the AK-47 as one of their legacies. Gosplan was the supposedly all-powerful planning agency in charge of the central planning of the Soviet economy. One of the benefits of the sequence of five-year plans written and administered by Gosplan was supposed to have been the long time horizon necessary for rational investment and innovation. In reality, what got implemented in Soviet industry had little to do with the five-year plans, which were frequently revised and rewritten or simply ignored. The development of industry took place on the basis of commands by Stalin and the Politburo, who changed their minds frequently and often completely revised their previous decisions. All plans were labeled “draft” or “preliminary.” Only one copy of a plan labeled “final”—that for light industry in 1939—has ever come to light. Stalin himself said in 1937 that “only bureaucrats can think that planning work ends with the creation of the plan. The creation of the plan is just the beginning. The real direction of the plan develops only after the putting together of the plan.” Stalin wanted to maximize his discretion to reward people or groups who were politically loyal, and punish those who were not. As for Gosplan, its main role was to provide Stalin with information so he could better monitor his friends and enemies. It actually tried to avoid making decisions. If you made a decision that turned

Although they made it their own, the Vikings were not the first explorers of the North Atlantic. For at least two centuries before the beginning of the Viking Age, Irish monks had been setting out in their curachs in search of remote islands where they could contemplate the divine in perfect solitude, disturbed only by the cries of seabirds and the crashing of the waves on the shore. The monks developed a tradition of writing imrama, travel tales, the most famous of which is the Navigatio sancti Brendani abbatis (The Voyage of St Brendan the Abbot). The Navigatio recounts a voyage purported to have been made by St Brendan (d. c. 577) in search of the mythical Isles of the Blessed, which were believed to lie somewhere in the western ocean. The imrama certainly show a familiarity with the North Atlantic–the Navigatio, for example, describes what are probably icebergs, volcanoes and whales–but they also include so many fantastical and mythological elements that it is impossible to disentangle truth from invention. There is no evidence to support claims that are often made that St Brendan discovered America before the Vikings, but Irish monks certainly did reach the Faeroe Islands and Iceland before them. Ash from peat fires containing charred barley grains found in windblown sand deposits at Á Sondum on Sandoy in the southern Faeroes has been radiocarbon-dated to between the fourth and sixth centuries AD. Although no trace of buildings has yet been found, the ash probably came from domestic hearths and had been thrown out onto the sand to help control erosion, which was a common practice at the time. As peat was not used as a fuel in Scandinavia at this time but was widely used in Britain and Ireland, this evidence suggests that seafaring Irish monks had discovered the Faeroes not long after Ireland’s conversion to Christianity. No physical traces of an Irish presence in Iceland have been found in modern times, but early Viking settlers claimed that they found croziers and other ecclesiastical artefacts there. There are also two papar place-names (see here) associated with Irish monks, Papos and Papey, in the east of Iceland. The monks, all being celibate males, did not found any permanent self-sustaining communities in either place: they were always visitors rather than settlers.

Growth was so rapid that it took in generations of Westerners, not just Lincoln Steffens. It took in the Central Intelligence Agency of the United States. It even took in the Soviet Union’s own leaders, such as Nikita Khrushchev, who famously boasted in a speech to Western diplomats in 1956 that “we will bury you [the West].” As late as 1977, a leading academic textbook by an English economist argued that Soviet-style economies were superior to capitalist ones in terms of economic growth, providing full employment and price stability and even in producing people with altruistic motivation. Poor old Western capitalism did better only at providing political freedom. Indeed, the most widely used university textbook in economics, written by Nobel Prize–winner Paul Samuelson, repeatedly predicted the coming economic dominance of the Soviet Union. In the 1961 edition, Samuelson predicted that Soviet national income would overtake that of the United States possibly by 1984, but probably by 1997. In the 1980 edition there was little change in the analysis, though the two dates were delayed to 2002 and 2012. Though the policies of Stalin and subsequent Soviet leaders could produce rapid economic growth, they could not do so in a sustained way. By the 1970s, economic growth had all but stopped. The most important lesson is that extractive institutions cannot generate sustained technological change for two reasons: the lack of economic incentives and resistance by the elites. In addition, once all the very inefficiently used resources had been reallocated to industry, there were few economic gains to be had by fiat. Then the Soviet system hit a roadblock, with lack of innovation and poor economic incentives preventing any further progress. The only area in which the Soviets did manage to sustain some innovation was through enormous efforts in military and aerospace technology. As a result they managed to put the first dog, Leika, and the first man, Yuri Gagarin, in space. They also left the world the AK-47 as one of their legacies. Gosplan was the supposedly all-powerful planning agency in charge of the central planning of the Soviet economy. One of the benefits of the sequence of five-year plans written and administered by Gosplan was supposed to have been the long time horizon necessary for rational investment and innovation. In reality, what got implemented in Soviet industry had little to do with the five-year plans, which were frequently revised and rewritten or simply ignored. The development of industry took place on the basis of commands by Stalin and the Politburo, who changed their minds frequently and often completely revised their previous decisions. All plans were labeled “draft” or “preliminary.” Only one copy of a plan labeled “final”—that for light industry in 1939—has ever come to light. Stalin himself said in 1937 that “only bureaucrats can think that planning work ends with the creation of the plan. The creation of the plan is just the beginning. The real direction of the plan develops only after the putting together of the plan.” Stalin wanted to maximize his discretion to reward people or groups who were politically loyal, and punish those who were not. As for Gosplan, its main role was to provide Stalin with information so he could better monitor his friends and enemies. It actually tried to avoid making decisions. If you made a decision that turned out badly, you might get shot. Better to avoid all responsibility. An example of what could happen

The situation was similar in the Soviet Union, with industry playing the role of sugar in the Caribbean. Industrial growth in the Soviet Union was further facilitated because its technology was so backward relative to what was available in Europe and the United States, so large gains could be reaped by reallocating resources to the industrial sector, even if all this was done inefficiently and by force. Before 1928 most Russians lived in the countryside. The technology used by peasants was primitive, and there were few incentives to be productive. Indeed, the last vestiges of Russian feudalism were eradicated only shortly before the First World War. There was thus huge unrealized economic potential from reallocating this labor from agriculture to industry. Stalinist industrialization was one brutal way of unlocking this potential. By fiat, Stalin moved these very poorly used resources into industry, where they could be employed more productively, even if industry itself was very inefficiently organized relative to what could have been achieved. In fact, between 1928 and 1960 national income grew at 6 percent a year, probably the most rapid spurt of economic growth in history up until then. This quick economic growth was not created by technological change, but by reallocating labor and by capital accumulation through the creation of new tools and factories. Growth was so rapid that it took in generations of Westerners, not just Lincoln Steffens. It took in the Central Intelligence Agency of the United States. It even took in the Soviet Union’s own leaders, such as Nikita Khrushchev, who famously boasted in a speech to Western diplomats in 1956 that “we will bury you [the West].” As late as 1977, a leading academic textbook by an English economist argued that Soviet-style economies were superior to capitalist ones in terms of economic growth, providing full employment and price stability and even in producing people with altruistic motivation. Poor old Western capitalism did better only at providing political freedom. Indeed, the most widely used university textbook in economics, written by Nobel Prize–winner Paul Samuelson, repeatedly predicted the coming economic dominance of the Soviet Union. In the 1961 edition, Samuelson predicted that Soviet national income would overtake that of the United States possibly by 1984, but probably by 1997. In the 1980 edition there was little change in the analysis, though the two dates were delayed to 2002 and 2012. Though the policies of Stalin and subsequent Soviet leaders could produce rapid economic growth, they could not do so in a sustained way. By the 1970s, economic growth had all but stopped. The most important lesson is that extractive institutions cannot generate sustained technological change for two reasons: the lack of economic incentives and resistance by the elites. In addition, once all the very inefficiently used resources had been reallocated to industry, there were few economic gains to be had by fiat. Then the Soviet system hit a roadblock, with lack of innovation and poor economic incentives preventing any further progress. The only area in which the Soviets did manage to sustain some innovation was through enormous efforts in military and aerospace technology. As a result they managed to put the first dog, Leika, and the first man, Yuri Gagarin, in space. They also left the world the AK-47 as one of their legacies. Gosplan was the supposedly all-powerful planning agency in charge of the central planning of the Soviet economy.

Mysteries are powerful, Cialdini says, because they create a need for closure. “You’ve heard of the famous Aha! experience, right?” he says. “Well, the Aha! experience is much more satisfying when it is preceded by the Huh? experience.” By creating a mystery, the writer-astronomer made dust interesting. He sustained attention, not just for the span of a punch line but for the span of a twenty-page article dense with information on scientific theories and experimentation.

In fact, selling—rather than creating—inventions may have been Thomas Edison’s greatest talent. Many of the famous inventions from his laboratory were imagined and developed by his staff, not Edison. His assistant, Francis Jehl, lamented that Edison was a more skilled pitchman than inventor, that his “genius” was most reminiscent of master huckster and showman P. T. Barnum.

The dark picture which St. Paul, in addressing the Romans, draws of the heathenism of his day, is fully sustained by Seneca, Tacitus, Juvenal, Persius, and other heathen writers of that age, and shows the absolute need of redemption. "The world," says Seneca, in a famous passage, "is full of crimes and vices. More are committed than can be cured by force. There is an immense struggle for iniquity. Crimes are no longer bidden, but open before the eyes. Innocence is not only rare, but nowhere."83 

Westerners, not just Lincoln Steffens. It took in the Central Intelligence Agency of the United States. It even took in the Soviet Union’s own leaders, such as Nikita Khrushchev, who famously boasted in a speech to Western diplomats in 1956 that “we will bury you [the West].” As late as 1977, a leading academic textbook by an English economist argued that Soviet-style economies were superior to capitalist ones in terms of economic growth, providing full employment and price stability and even in producing people with altruistic motivation. Poor old Western capitalism did better only at providing political freedom. Indeed, the most widely used university textbook in economics, written by Nobel Prize–winner Paul Samuelson, repeatedly predicted the coming economic dominance of the Soviet Union. In the 1961 edition, Samuelson predicted that Soviet national income would overtake that of the United States possibly by 1984, but probably by 1997. In the 1980 edition there was little change in the analysis, though the two dates were delayed to 2002 and 2012. Though the policies of Stalin and subsequent Soviet leaders could produce rapid economic growth, they could not do so in a sustained way. By the 1970s, economic growth had all but stopped. The most important lesson is that extractive institutions cannot generate sustained technological change for two reasons: the lack of economic incentives and resistance by the elites. In addition, once all the very inefficiently used resources had been reallocated to industry, there were few economic gains to be had by fiat. Then the Soviet system hit a roadblock, with lack of innovation and poor economic incentives preventing any further progress. The only area in which the Soviets did manage to sustain some innovation was through enormous efforts in military and aerospace technology. As a result they managed to put the first dog, Leika, and the first man, Yuri Gagarin, in space. They also left the world the AK-47 as one of their legacies. Gosplan was the supposedly all-powerful planning agency in charge of the central planning of the Soviet economy. One of the benefits of the sequence of five-year plans written and administered by Gosplan was supposed to have been the long time horizon necessary for rational investment and innovation. In reality, what got implemented in Soviet industry had little to do with the five-year plans, which were frequently revised and rewritten or simply ignored. The development of industry took place on the basis of commands by Stalin and the Politburo, who changed their minds frequently and often completely revised their previous decisions. All plans were labeled “draft” or “preliminary.” Only one copy of a plan labeled “final”—that for light industry in 1939—has ever come to light. Stalin himself said in 1937 that “only bureaucrats can think that planning work ends with the creation of the plan. The creation of the plan is just the beginning. The real direction of the plan develops only after the putting together of the plan.” Stalin wanted to maximize his discretion to reward people or groups who were politically loyal, and punish those who were not. As for Gosplan, its main role was to provide Stalin with information so he could better monitor his friends and enemies. It actually tried to avoid making decisions. If you made a decision that turned out badly, you might get shot. Better to avoid all responsibility. An example of what could happen

It was this. My father had left a small collection of books in a little room upstairs, to which I had access (for it adjoined my own) and which nobody else in our house ever troubled. From that blessed little room, Roderick Random, Peregrine Pickle, Humphrey Clinker, Tom Jones, the Vicar of Wakefield, Don Quixote, Gil Blas, and Robinson Crusoe, came out, a glorious host, to keep me company. They kept alive my fancy, and my hope of something beyond that place and time,—they, and the Arabian Nights, and the Tales of the Genii,—and did me no harm; for whatever harm was in some of them was not there for me; I knew nothing of it. It is astonishing to me now, how I found time, in the midst of my porings and blunderings over heavier themes, to read those books as I did. It is curious to me how I could ever have consoled myself under my small troubles (which were great troubles to me), by impersonating my favourite characters in them—as I did—and by putting Mr. and Miss Murdstone into all the bad ones—which I did too. I have been Tom Jones (a child's Tom Jones, a harmless creature) for a week together. I have sustained my own idea of Roderick Random for a month at a stretch, I verily believe. I had a greedy relish for a few volumes of Voyages and Travels—I forget what, now—that were on those shelves; and for days and days I can remember to have gone about my region of our house, armed with the centre-piece out of an old set of boot-trees—the perfect realization of Captain Somebody, of the Royal British Navy, in danger of being beset by savages, and resolved to sell his life at a great price. The Captain never lost dignity, from having his ears boxed with the Latin Grammar. I did; but the Captain was a Captain and a hero, in despite of all the grammars of all the languages in the world, dead or alive. This was my only and my constant comfort. When I think of it, the picture always rises in my mind, of a summer evening, the boys at play in the churchyard, and I sitting on my bed, reading as if for life. Every barn in the neighbourhood, every stone in the church, and every foot of the churchyard, had some association of its own, in my mind, connected with these books, and stood for some locality made famous in them. I have seen Tom Pipes go climbing up the church-steeple; I have watched Strap, with the knapsack on his back, stopping to rest himself upon the wicket-gate; and I know that Commodore Trunnion held that club with Mr. Pickle, in the parlour of our little village alehouse.

The relationship between the famous and the public who sustain them is governed by a striking paradox. Infinitely remote, the great stars of politics, film and entertainment move across an electric terrain of limousines, bodyguards and private helicopters. At the same time, the zoom lens and the interview camera bring them so near to us that we know their faces and their smallest gestures more intimately than those of our friends. Somewhere in this paradoxical space our imaginations are free to range, and we find ourselves experimenting like impresarios with all the possibilities that these magnified figures seem to offer us. How did Garbo brush her teeth, shave her armpits, probe a worry-line? The most intimate details of their lives seem to lie beyond an already open bathroom door that our imaginations can easily push aside. Caught in the glare of our relentless fascination, they can do nothing to stop us exploring every blocked pore and hesitant glance, imagining ourselves their lovers and confidantes. In our minds we can assign them any roles we choose, submit them to any passion or humiliation. And as they age, we can remodel their features to sustain our deathless dream of them. In a TV interview a few years ago, the wife of a famous Beverly Hills plastic surgeon revealed that throughout their marriage her husband had continually re-styled her face and body, pointing a breast here, tucking in a nostril there. She seemed supremely confident of her attractions. But as she said: ‘He will never leave me, because he can always change me.’ Something of the same anatomizing fascination can be seen in the present pieces, which also show, I hope, the reductive drive of the scientific text as it moves on its collision course with the most obsessive pornography. What seems so strange is that these neutral accounts of operating procedures taken from a textbook of plastic surgery can be radically transformed by the simple substitution of the anonymous ‘patient’ with the name of a public figure, as if the literature and conduct of science constitute a vast dormant pornography waiting to be woken by the magic of fame.

Sometimes brands make a stand more quietly. Deep inside one of the world’s most famous factories, located in the tiny town of Billund, Denmark, more than a hundred engineers and scientists are collaborating to redesign a product that has worked perfectly for more than eighty years. The LEGO Sustainable Materials Centre, a well-funded group within LEGO, is dedicated to finding more sustainable materials within the next decade to make the company’s iconic bricks. In 2018 the group launched its first innovation, making flexible pieces such as leaves and palm trees from a plant-based plastic sourced from sugar cane. This sense of commitment to the environment is deeply felt at LEGO. Its efforts may inspire more such initiatives across the toy industry, especially if consumers take note of LEGO’s efforts and demand similar forward-looking commitments from other companies as well.

Aesthetes remained at the centre of things. They created public taste, raised education to a creative vocation and administration to a mission, sustained the arts and fostered on the sidelines a distinct cuisine that was to become famous.

One of my favourite quotes is by the famous psychotherapist Viktor Frankl. He wrote: ‘When a person can’t find a deep sense of meaning, they distract themselves with pleasure.

Carl Sagan, who introduced so many people to the wonders of the cosmos, died in 1996. At an event in 2003, his wife, Ann Druyan, was asked about him. Her response is worth quoting at length: When my husband died, because he was so famous and known for not being a believer, many people would come up to me—it still sometimes happens—and ask me if Carl changed at the end and converted to a belief in an afterlife. They also frequently ask me if I think I will see him again. Carl faced his death with unflagging courage and never sought refuge in illusions. The tragedy was that we knew we would never see each other again. I don’t ever expect to be reunited with Carl. But, the great thing is that when we were together, for nearly twenty years, we lived with a vivid appreciation of how brief and precious life is. We never trivialized the meaning of death by pretending it was anything other than a final parting. Every single moment that we were alive and we were together was miraculous—not miraculous in the sense of inexplicable or supernatural. We knew we were beneficiaries of chance. . . . That pure chance could be so generous and so kind. . . . That we could find each other, as Carl wrote so beautifully in Cosmos, you know, in the vastness of space and the immensity of time. . . . That we could be together for twenty years. That is something which sustains me and it’s much more meaningful. . . . The way he treated me and the way I treated him, the way we took care of each other and our family, while he lived. That is so much more important than the idea I will see him someday. I don’t think I’ll ever see Carl again. But I saw him. We saw each other. We found each other in the cosmos, and that was wonderful.

What you shouldn’t do with your money is just as important as what you should do with money when creating sustainable wealth that can last for generations.

In The Triumph of the Therapeutic, Philip Rieff famously argued that the typical American has come to think of himself less as a citizen than as a kind of patient, whose life purpose is to develop, sustain, and fine-tune his psychological well-being. For Rieff, this therapeutic turn is a logical consequence of civic and spiritual decline. Somehow our sense of the purpose of living has slipped out of joint from the social conditions that once sustained it. We are no longer at home with ourselves, never quite comfortable with our place in the world. Instead, we are like castaways on a strange island, unfamiliar with local conditions, unable to rely on the old ways of going on. Perhaps something about the way we live now produces this distance from one another, or perhaps we distance ourselves from one another and live the way we do as a result. Either way, we have become more narcissistic, but narcissistic in a way that is peculiarly dependent on things outside ourselves: that is to say, what other people are saying and thinking about us. Rieff puts it this way, “When so little can be taken for granted, when the meaningfulness of social existence no longer grants an inner life at peace with itself, every man must become something of a genius about himself.”33

The Horned Master governs the generative powers of the kingdom of the beasts, the raw forces of life, death and renewal which sustains the natural world.” Nigel A Jackson. The Call of the Horned Piper: 38 The Art and Craft of the Witches is found at the crossroad, where this world and the other side meets and all possibility become reality. This simple fact is often forgotten as one rushes to the Sabbath or occupies oneself with formalities of ritual. The cross marks the four quarters, the four elements, the path of Sun, Moon and Stars. The cross was fused or confused with the Greek staurus, meaning ‘rod’, ‘rood’ or ‘pole’. Various forms of phallic worship are simply, veneration for the cosmic point of possibility and becoming. It is at the crossroads we will gain all or lose all and it is natural that it is at the crossroads we gain perspective. The crossroad is a place of choice, the spirit-denizens of the crossroads are said to be tricky and unreliable and it is of course where we find the Devil. One of the most famous legends of recent times concerns the blues-man Robert Johnson (1911– 1938). He claimed that, one night, just before midnight he had gone to the crossroads. He took out his guitar and played, whereupon a big black guy appeared, tuned his guitar, played a song backwards and handed it back.2 This incident altered Johnson’s playing and his finest and most everlasting compositions were the fruit of the few years of life left to him. This legend tells us how he needed to bury himself at the crossroads, offering himself to the powers dwelling there. Business done with the Devil is said to give him the upper hand. The ill omens and malefica associated with such deals is present in Johnson’s story. He got fame and women, but he died less than three years later before he reached thirty. His body was found poisoned at a crossroads, the murderer’s identity a mystery. Around the Mississippi no less than three tombs carry the name of Robert Leroy Johnson. The image of the Devil remains one of threat, blessing, beauty and opportunity. Where we find the Devil we find danger, unpredictability and chaos. If he offers a deal we know we are in for a complicated bargain. The Devil says that change is good, that we need movement in order to progress. His world is about cunning and ordeal entwined like the serpents of past and future on the pole of ascent. It is to the crossroads we go to make decisions. It is at the crossroads we set the course for the journey. It is at the crossroads we confront ourselves and realize our

The war years ended the depression, but brought on many other stressful problems, such as living in a country that was at war with my parents’ homeland. Life changed, and with so many men being drafted into the military, jobs at last became available. By this time, my father was beyond the age of compulsory military service and fortunately found employment as a cook in midtown Manhattan. My parents sold the burdensome delicatessen and bought a house at nearby 25 Nelson Avenue. For years thereafter, my father worked at the then-famous Lindy’s Restaurant on Broadway in New York City. Starting as a cook, he was soon elevated to Night Chef. Eventually he became the Sous Chef and later the Head Chef at the well-known restaurant. It was a long commute into the city by both bus and train, but his steady employment, gratefully, brought in a sustaining income. Fuel and food were rationed during the war years, so there were times when he brought home meaty bones, supposedly for our dog “Putzy,” which instead wound up in our soup pot, which of course we shared with our dog. Most people we knew were poor and struggling to make ends meet, but since everyone was in the same boat, we took our lifestyle in stride. Things were still difficult, but we had shelter and food. I guess you might say we were luckier than most.

sustainably produced. A less obvious suggestion includes creating a “price book.” Kept by thrifty housewives for decades and made famous by Amy Dacyczyn, author of The Tightwad Gazette,10 a price book enables you to recognize quickly the cheapest

Science and philosophy have for centuries been sustained by unquestioning faith in perception. Perception opens a window on to things. This means that it is directed, quasi-teleologically, towards a *truth in itself* in which the reason underlying all appearances is to be found. The tacit thesis of perception is that at every instant experience can be co-ordinated with that of the previous instant and that of the following, and my perspective with that of other consciousnesses—that all contradictions can be removed, that monadic and intersubjective experience is one unbroken text—that what is now indeterminate for me could become determinate for a more complete knowledge, which is as it were realized in advance in the thing, or rather which is the thing itself. Science has first been merely the sequel or amplification of the process which constitutes perceived things. Just as the thing is the invariant of all sensory fields and of all individual perceptual fields, so the scientific concept is the means of fixing and objectifying phenomena. Science defined a theoretical state of bodies not subject to the action of any force, and *ipso facto* defined force, reconstituting with the aid of these ideal components the processes actually observed. It established statistically the chemical properties of pure bodies, deducing from these those of empirical bodies, and seeming thus to hold the plan of creation or in any case to have found a reason immanent in the world. The notion of geometrical space, indifferent to its contents, that of pure movement which does not by itself affect the properties of the object, provided phenomena with a setting of inert existence in which each event could be related to physical conditions responsible for the changes occurring, and therefore contributed to this freezing of being which appeared to be the task of physics. In thus developing the concept of the thing, scientific knowledge was not aware that it was working on a presupposition. Precisely because perception, in its vital implications and prior to any theoretical thought, is presented as perception of a being, it was not considered necessary for reflection to undertake a genealogy of being, and it was therefore confined to seeking the conditions which make being possible. Even if one took account of the transformations of determinant consciousness, even if it were conceded that the constitution of the object is never completed, there was nothing to add to what science said of it; the natural object remained an ideal unity for us and, in the famous words of Lachelier, a network of general properties. It was no use denying any ontological value to the principles of science and leaving them with only a methodical value, for this reservation made no essential change as far as philosophy was concerned, since the sole conceivable being remained defined by scientific method. The living body, under these circumstances, could not escape the determinations which alone made the object into an object and without which it would have had no place in the system of experience. The value predicates which the reflecting judgment confers upon it had to be sustained, in being, by a foundation of physico-chemical properties. In ordinary experience we find a fittingness and a meaningful relationship between the gesture, the smile and the tone of a speaker. But this reciprocal relationship of expression which presents the human body as the outward manifestation of a certain manner of being-in-the-world, had, for mechanistic physiology, to be resolved into a series of causal relations.” —from_Phenomenology of Perception_. Translated by Colin Smith, pp. 62-64 —Artwork by Cristian Boian

DR. FUHRMAN’S FAMOUS ANTI-CANCER SOUP SERVES 10 ½ cup dried split peas ½ cup dried beans (can use any variety) 4 cups water 4 medium onions chopped 6–8 medium zucchini, cut into 1-inch pieces 3 leek stalks, coarsely chopped 2 bunches kale, collard greens, or other greens, tough stems and center ribs removed and leaves chopped 5 pounds carrots, juiced (5–6 cups juice; see note) 2 bunches celery, juiced (2 cups juice; see note) 2 tablespoons Dr. Fuhrman’s VegiZest or Mrs. Dash 1 cup raw cashews 8 ounces fresh mushrooms (shiitake, cremini, and/or oyster), chopped Place the split peas, beans, and water in a very large pot over low heat. Bring to a boil and simmer for 30 minutes. Add the onions, zucchini, leeks, and kale to the pot. Add the carrot juice, celery juice, and VegiZest. Simmer until the onions, zucchini, and leeks are soft, about 40 minutes. Remove 2 cups of the soup liquid, being careful to leave the beans and at least half of the kale in the pot. Using a high-powered blender or food processor, blend the soup liquid with the cashews. Return the creamy mixture to the pot. Add the mushrooms and simmer for 30 minutes, or until the beans are soft. Note: Freshly juiced organic carrots and celery will maximize the flavor of this soup.

We should sing as we speak. I feel almost all vocal problems can be solved by shaping the singing technique to conform to the speaking technique. Singing is simply sustained speech.

Recall that GDP, gross domestic product, the dominant metric in economics for the last century, consists of a combination of consumption, plus private investments, plus government spending, plus exports-minus-imports. Criticisms of GDP are many, as it includes destructive activities as positive economic numbers, and excludes many kinds of negative externalities, as well as issues of health, social reproduction, citizen satisfaction, and so on. Alternative measures that compensate for these deficiencies include: the Genuine Progress Indicator, which uses twenty-six different variables to determine its single index number; the UN’s Human Development Index, developed by Pakistani economist Mahbub ul Haq in 1990, which combines life expectancy, education levels, and gross national income per capita (later the UN introduced the inequality-adjusted HDI); the UN’s Inclusive Wealth Report, which combines manufactured capital, human capital, natural capital, adjusted by factors including carbon emissions; the Happy Planet Index, created by the New Economic Forum, which combines well-being as reported by citizens, life expectancy, and inequality of outcomes, divided by ecological footprint (by this rubric the US scores 20.1 out of 100, and comes in 108th out of 140 countries rated); the Food Sustainability Index, formulated by Barilla Center for Food and Nutrition, which uses fifty-eight metrics to measure food security, welfare, and ecological sustainability; the Ecological Footprint, as developed by the Global Footprint Network, which estimates how much land it would take to sustainably support the lifestyle of a town or country, an amount always larger by considerable margins than the political entities being evaluated, except for Cuba and a few other countries; and Bhutan’s famous Gross National Happiness, which uses thirty-three metrics to measure the titular quality in quantitative terms.

I haughtily dismissed the principles sponsored by philosophers, religious leaders, and the ideas of poets in exchange for seeking financial stability and shallow happiness. I imported into my conceited consciousness the values of a freewheeling American society, a culture that fawns on rich and famous celebrities, applauds fantastic risk-taking, and promotes a permissive lifestyle. I lack serious ambition – romantic or practical – to achieve any intellectual or spiritual worthwhile accomplishments. Decrepit and friendless, I am so lost that I do not even know what bellwether I seek. I went astray by callously disrespecting the life sustaining lessons handed down by our ancestors. Only by stripping myself of the rank costume cloaking personal shame, a remorseful suit of motley skin that I stitched together by living a selfishly tailored life, can embark on a journey to discover a better way to live.

Dante, as you might know, had originally titled his book The Comedy of Dante Alighieri, A Florentine by birth but not in character. The title Divine Comedy only came later, when the book became regarded as a masterpiece. It’s a work that can be approached in a thousand different ways, and over the centuries it has been,” he said, his voice gaining strength once he was on firm and familiar ground. “But what we’re going to focus on today is the use of natural imagery in the poem. And this Florentine edition which was recently donated to the Newberry collection—and which I think most of you have now seen in the central display case—is a particularly good way to do that.” He touched a button on the lectern’s electronic panel and the first image—an etching of a deep forest, with a lone figure, head bent, entering a narrow path—appeared on the screen. “ ‘In the middle of the journey of our life,’ ” he recited from memory, “ ‘I came to myself in a dark wood where the straight way was lost.’ ” Looking up, he said, “With the possible exception of ‘Jack and Jill went up the hill,’ there is probably no line of poetry more famous and easily identifiable than that. And you will notice that right here, at the very start of the epic that is to follow, we have a glimpse of the natural world that is both realistic—Dante spends a terrible night in that wood—and metaphorical.” Turning to the etching, he elaborated on several of its most salient features, including the animals that animated its border—a leopard with a spotted coat, a lion, and a skulking wolf with distended jaws. “Confronted by these creatures, Dante pretty much turns tail and runs, until he bumps into a figure—who turns out of course to be the Roman poet Virgil—who offers to guide him ‘through an eternal place where thou shalt hear the hopeless shrieks, shalt see the ancient spirits in pain so that each calls for a second death.’ ” A new image flashed on the screen, of a wide river—Acheron with mobs of the dead huddled on its shores, and a shrouded Charon in the foreground, pointing with one bony finger at a long boat. It was a particularly well-done image and David noted several heads nodding with interest and a low hum of comments. He had thought there might be. This edition of the Divine Comedy was one of the most powerful he had ever seen, and he was making it his mission to find out who the illustrator had been. The title pages of the book had sustained such significant water and smoke damage that no names could be discerned. The book had also had to be intensively treated for mold, and many of the plates bore ineradicable green and blue spots the circumference of a pencil eraser.

Yunus, now a famous Nobel Prize winner, was invited to meet with the CEO of Adidas, who wanted to understand the concept of social businesses, which Yunus described as a kind of business that is “built on the selfless part of human nature” and in which “everything is for the benefit of others and nothing is for the owners—except the pleasure of serving humanity.”5

The guidebooks aren't wrong; Osaka is not a textbook beautiful city. Not a seamless stretch of civilization, but a patchwork of skyscrapers and smokestacks, Gucci and ghettos, that better approximates life as most of us know it. With all this in mind, it's not surprising that Osaka is a center of casual food culture. Its two most famous foods, okonomiyaki (a thick, savory pancake stuffed with all manners of flora and fauna) and takoyaki (a golf-ball-sized fritter with a single chewy nugget of octopus deposited at its molten core), are the kind of carb, fatty, belly-padding drinking food that can sustain a city with Osaka's voracious appetite for mischief.

In the Buck v. Bell case that legalized involuntary sterilization, Supreme Court Justice Oliver Wendell Holmes famously wrote, “It is better for all the world if, instead of waiting to execute degenerate offspring for crime or to let them starve for their imbecility, society can prevent those who are manifestly unfit from continuing their kind. The principle that sustains compulsory vaccination is broad enough to cover cutting the Fallopian tubes.”11 Though the practice fell out of favor in light of Nazi atrocities during World War II, eugenics resulted in more than 60,000 compulsory sterilizations of poor and working-class people in the United States.

What are we to do at any given moment, when we cannot say which of our current claims will be sustained and which will be rejected? This is one of the central questions that I have raised. Because we cannot know which of current claims will be sustained, the best we can do is to consider the weight of scientific evidence, the fulcrum of scientific opinion, and the trajectory of scientific knowledge. This is why consensus matters: If scientists are still debating a matter, then we may well be wise to “wait and see,” if conditions permit.26 If the available empirical evidence is thin, we may want to do more research. But the uncertainly of future scientific knowledge should not be used as an excuse for delay. As the epidemiologist Sir Austin Bradford Hill famously argued, “All scientific work is incomplete—whether it be observational or experimental. All scientific work is liable to be upset or modified by advancing knowledge. That does not confer upon us a freedom to ignore the knowledge we already have, or to postpone the action that it appears to demand at a given time.”27 At any given moment, it makes sense to make decisions on the information we have, and be prepared to alter our plans if future evidence warrants.

My parents often talked about how beautiful a city Hamburg was. We had coffee table books with beautiful glossy black and white photographs showing the city prior to the heavy Allied bombings and subsequent firestorm. It showed the famous harbor, the lakes and canals. Hamburg is sometimes referred to as the Venice of the north. As our train pulled into the huge covered station I really did not know what to expect. None of us were aware of the tremendous amount of damage the city had sustained, however we had been informed that two of my father’s sisters and their families had died in “Operation Gomorrah” the hellish fire that had all but eradicated the city. Although I was quite young at the time I vividly remember my parent’s tremendous grief when they learned from the scarce, intermittent correspondence they received via the Red Cross, that many members of our family had died and much of what they remembered of Hamburg was gone.

The twentieth century, Churchill wrote, had witnessed ‘with surprise, not merely the promulgation of these ferocious doctrines, but their enforcement with brutal vigour by the Government and by the populace.’ The Jews were the chief victims of these doctrines. ‘No past services, no proved patriotism, even wounds sustained in war, could procure immunity for persons whose only crime was that their parents had brought them into the world. Every kind of persecution, grave or petty, upon the world-famous scientists, writers, and composers at the top down to the wretched little Jewish children in the national schools, was practised, was glorified, and is still being practised and glorified.

Correlation is enough,” 2 then-Wired editor in chief Chris Anderson famously declared in 2008. We can, he implied, solve innovation problems by the sheer brute force of the data deluge. Ever since Michael Lewis chronicled the Oakland A’s unlikely success in Moneyball (who knew on-base percentage was a better indicator of offensive success than batting averages?), organizations have been trying to find the Moneyball equivalent of customer data that will lead to innovation success. Yet few have. Innovation processes in many companies are structured and disciplined, and the talent applying them is highly skilled. There are careful stage-gates, rapid iterations, and checks and balances built into most organizations’ innovation processes. Risks are carefully calculated and mitigated. Principles like six-sigma have pervaded innovation process design so we now have precise measurements and strict requirements for new products to meet at each stage of their development. From the outside, it looks like companies have mastered an awfully precise, scientific process. But for most of them, innovation is still painfully hit or miss. And worst of all, all this activity gives the illusion of progress, without actually causing it. Companies are spending exponentially more to achieve only modest incremental innovations while completely missing the mark on the breakthrough innovations critical to long-term, sustainable growth. As Yogi Berra famously observed: “We’re lost, but we’re making good time!” What’s gone so wrong? Here is the fundamental problem: the masses and masses of data that companies accumulate are not organized in a way that enables them to reliably predict which ideas will succeed. Instead the data is along the lines of “this customer looks like that one,” “this product has similar performance attributes as that one,” and “these people behaved the same way in the past,” or “68 percent of customers say they prefer version A over version B.” None of that data, however, actually tells you why customers make the choices that they do.

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