Supermarket Shopping Quotes

What thoughts I have of you tonight, Walt Whit- man, for I walked down the sidestreets under the trees with a headache self-conscious looking at the full moon. In my hungry fatigue, and shopping for images, I went into the neon fruit supermarket, dreaming of your enumerations!

Every twenty minutes on the Appalachian Trail, Katz and I walked farther than the average American walks in a week. For 93 percent of all trips outside the home, for whatever distance or whatever purpose, Americans now get in a car. On average, the total walking of an American these days - that's walking of all types: from car to office, from office to car, around the supermarket and shopping malls - adds up to 1.4 miles a week...That's ridiculous.

Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.

You notice how they always put the fruit and veg at the entrance to the supermarket? You go in thinking 'this is a fresh shop, everything in here is FRESH! I will do well to shop here'. You never go straight to the bit with the toilet paper, loo brushes and such do you? You'd think 'this is a POO shop! Everything in here is themed on POO!

Laser light flickered all over him as if he was a packet of biscuits at a super-market check-out.

This is what you British do not understand about the French. You think you must work, work, work, work and open on Sundays and make mothers and fathers with families slave in supermarkets at three o'clock in the morning and make people leave their homes and their churches and their children and go shopping on Sundays.' 'Their shops are open on Sundays?' said Benoît in surprise. 'Yes! They make people work on Sundays! And through lunchtimes! But for what? For rubbish from China? For cheap clothes sewed by poor women in Malaysia? For why? So you can go more often to KFC and get full of fried chicken? You would rather have six bars of bad chocolate than one bar of good chocolate. Why? Why are six bad things better than one good thing? I don't understand.

People and their dwellings were such a thin dust on the surface of the globe, like invisible specks of bacteria on an orange, and the feeble lights of kebab shops and supermarkets failed utterly to register on the infinities of space above.

My grief fills rooms. It takes up space and it sucks out the air. It leaves no room for anyone else. Grief and I are left alone a lot. We smoke cigarettes and we cry. We stare out the window at the Chrysler Building twinkling in the distance, and we trudge through the cavernous rooms of the apartment like miners aimlessly searching for a way out . . . Grief is possessive and doesn’t let me go anywhere without it. I drag my grief out to restaurants and bars, where we sit together sullenly in the corner, watching everyone carry on around us. I take grief shopping with me, and we troll up and down the aisles of the supermarket, both of us too empty to buy much. Grief takes showers with me, our tears mingling with the soapy water, and grief sleeps next to me, its warm embrace like a sedative keeping me under for long, unnecessary hours. Grief is a force and I am swept up in it.

In the twentieth century, astrophysicists in the United States discovered galaxies, the expanding of the universe, the nature of supernovas, quasars, black holes, gamma-ray bursts, the origin of the elements, the cosmic microwave background, and most of the known planets in orbit around solar systems other than our own. Although the Russians reached one or two places before us, we sent space probes to Mercury, Venus, Jupiter, Saturn, Uranus, and Neptune. American probes have also landed on Mars and on the asteroid Eros. And American astronauts have walked on the Moon. Nowadays most Americans take all this for granted, which is practically a working definition of culture: something everyone does or knows about, but no longer actively notices. While shopping at the supermarket, most Americans aren’t surprised to find an entire aisle filled with sugar-loaded, ready-to-eat breakfast cereals. But foreigners notice this kind of thing immediately, just as traveling Americans notice that supermarkets in Italy display vast selections of pasta and that markets in China and Japan offer an astonishing variety of rice. The flip side of not noticing your own culture is one of the great pleasures of foreign travel: realizing what you hadn’t noticed about your own country, and noticing what the people of other countries no longer realize about themselves.

Hear my wife speak of John Lewis and you might picture a stately pleasure dome of ornamental cascades and hanging gardens, staffed by muscular Centaurs who know all there is to know about kitchenware and soft furnishings. But really it's just a big hall full of wanky chrome fridges.

On average the total walking of an American these days--that's walking of all types: from car to office, from office to car, around the supermarket and shopping malls--adds up to 1.4 miles a week, barely 350 yards a day. That's ridiculous.

I am not a fan of supermarkets and I hate shopping there, even for things I can't get elsewhere, like cat food and bin bags. A big part of my dislike of them is the loss of vivid life. The dull apathy of existence now isn't just boring jobs and boring TV; it is the loss of vivid life on the streets; the gossip, the encounters, the heaving messy noise that made room for everyone, money or not.

I want to feel calm and at ease. Like someone who lives in Half Moon Bay, California, and makes hummus from scratch. Instead, I feel like I'm a contestant on some awful supermarket game show where I've got sixty seconds to hurl my shopping cart down the aisles, piling it with as much as possible before the buzzer goes off.

I’ve never done meth,13 but I imagine the experience is much like using Twitter. You start it casually because you heard good things; next thing you know, you have been up for ninety-six hours, have lost all your teeth, and are living in a shopping cart outside the local supermarket.

Men shouldn’t be allowed to go shopping in the supermarket. They should be shot on sight if they walked in. Robin hated everyone.

Anxiety suits the status quo very well. Anxious people make good consumers and good workers. Governments and big business, therefore, love terrorism – they adore it, it’s good for business. Anxiety will drive us back into our comfort blankets of credit-card shopping and bad food, so the system deliberately produces anxiety while simultaneously promising to take it away.

Life is conceived as a vast supermarket through which one moves with one’s shopping trolley, fetching down ways of life from shelves marked “Existential choices.

His life so far, he decided, had prepared him perfectly for a job in securities, for shopping at the supermarket, for watching football on the telly on the weekends, for turning on a heater if he got cold. It had magnificently failed to prepare him for a life as an un-person on the roofs and in the sewers of London,

I might have gone a little overboard today buying some new spices- I swear I can spend all day at the supermarket. I especially love the one in our neighborhood that brings in ingredients straight from the island. I get to walk the aisles and pick up herbs and peppers from all over the world, thinking of all the ways to remix my favorite dishes.

So what exactly would an ecological detective set loose in an American supermarket discover, were he to trace the items in his shopping cart all the way back to the soil? The notion began to occupy me a few years ago, after I realized that the straightforward question 'What should I eat?' could no longer be answered without first addressing two other even more straightforward questions: 'What am I eating? And where in the world did it come from?' Not very long ago an eater didn't need a journalist to answer these questions. The fact that today one so often does suggests a pretty good start on a working definition of industrial food: Any food whose provenance is so complex or obscure that it requires expert help to ascertain.

[Patricia Highsmith] was overwhelmed by sensory stimulation - there were too many people and too much noise and she just could not handle the supermarket. She continually jumped, afraid that someone might recognise or touch her. She could not make the simplest of decisions - which type of bread did she want, or what kind of salami? I tried to do the shopping as quickly as possible, but at the check-out she started to panic. She took out her wallet, knocked off her glasses, dropped the money on the floor, stuff was going all over the place.

In foreign countries I am drawn into grocery shops, supermarkets and kitchen supply houses. I explain this by reminding my friends that, as I was taught in my Introduction to Anthropology, it is not just the Great Works of mankind that make a culture. It is the daily things, like what people eat and how they serve it.

Along the way, there were minor tweaks. Sylvan Goldman, an Oklahoma City grocer, introduced the shopping cart in 1937.

SHOP THE PERIPHERIES OF THE SUPERMARKET AND STAY OUT OF THE MIDDLE.

What you can do now Spend a couple of minutes going through your supermarket shop. Look at the packaging. If it says ‘cannot currently be recycled’, don’t buy it again.

For many Westerners, “it’s natural” seems to mean “it’s good.” This view is wrong and comes from shopping in supermarkets and living in landscaped environments. Plants evolved toxins to deter animals, fungi, and bacteria from eating them. The list of “natural” foods that need processing to detoxify them goes on and on. Early potatoes were toxic, and the Andean peoples ate clay to neutralize the toxin. Even beans can be toxic without processing. In California, many hunter-gatherer populations relied on acorns, which, similar to manioc, require a labor intensive, multiday leaching process. Many small-scale societies have similarly exploited hardy, tropical plants called cycads for food. But cycads contain a nerve toxin. If not properly processed, they can cause neurological symptoms, paralysis, and death. Numerous societies, including hunter-gatherers, have culturally evolved an immense range of detoxification techniques for cycads. By contrast with our species, other animals have far superior abilities to detoxify plants. Humans, however, lost these genetic adaptations and evolved a dependence on cultural know-how, just to eat.

I ran the risk of being mobbed for autographs. This is an occupational hazard that I accept and I try to take it with good grace. I can’t say “no” to people who ask me for my signature, even to the rude ones who just stick a piece of paper in front of me and don’t even say “please.” I’ll sign for them too, but what they won’t get from me is a smile. So going to the supermarket in Wimbledon, while an enjoyable distraction from the tension of competition, does have its pressures. The only place where I can go shopping in peace—where I can do anything like a normal person—is my home town of Manacor.

What a wonderful world that was, and how remote it seems now. It is a challenge to believe that there was ever a time that airline food was exciting, when stewardesses were happy to see you, when flying was such an occasion that you wore your finest clothes. I grew up in a world in which everything was like that: shopping malls, TV dinners, TV itself, supermarkets, freeways, air conditioning, drive-in movies, 3D movies, transistor radios, backyard barbecues, air travel as a commonplace—all were brand-new and marvelously exciting. It is amazing we didn’t choke to death on all the novelty and wonder in our lives. I remember once my father brought home a device that you plugged in and, with an enormous amount of noise and energy, it turned ice cubes into shaved ice, and we got excited about that. We were idiots really, but awfully happy, too. —

On average the total walking of an American these days—that’s walking of all types: from car to office, from office to car, around the supermarket and shopping malls—adds up to 1.4 miles a week, barely 350 yards a day.

As I have said, I prefer a shop which sells one thing to a shop which sells many things, and a supermarket, of course, tries to sell everything, and there is always something distrustful about a place so eager to please.

Don't eat anything your great grandmother wouldn't recognize as food. "When you pick up that box of portable yogurt tubes, or eat something with 15 ingredients you can't pronounce, ask yourself, "What are those things doing there?" Pollan says. Don’t eat anything with more than five ingredients, or ingredients you can't pronounce. Stay out of the middle of the supermarket; shop on the perimeter of the store. Real food tends to be on the outer edge of the store near the loading docks, where it can be replaced with fresh foods when it goes bad. Don't eat anything that won't eventually rot. "There are exceptions -- honey -- but as a rule, things like Twinkies that never go bad aren't food," Pollan says. It is not just what you eat but how you eat. "Always leave the table a little hungry," Pollan says. "Many cultures have rules that you stop eating before you are full. In Japan, they say eat until you are four-fifths full. Islamic culture has a similar rule, and in German culture they say, 'Tie off the sack before it's full.'" Families traditionally ate together, around a table and not a TV, at regular meal times. It's a good tradition. Enjoy meals with the people you love. "Remember when eating between meals felt wrong?" Pollan asks. Don't buy food where you buy your gasoline. In the U.S., 20% of food is eaten in the car.

The world is such a noisy place. There are car alarms and shop alarms, sirens blaring, even the self-service tills in the supermarket get uppity and insist that there's an unexpected item in my bagging area when there absolutely isn't.

Do you know what always runs out first in my supermarket whenever there’s a crisis? Toilet paper! Do you know why? Because it gives us a feeling of being in control of the chaos. When the world doesn’t feel safe, people go and do a big shop, because it makes them feel like they’re DOING something. But they don’t know what they should buy. Milk? You can’t buy a hundred gallons of milk, it’ll just go bad. Cans? Pasta? People rush around like headless chickens buying thousands of different things, but do you know what every single one of them buys? Toilet paper! Because that’s the sort of thing you buy every time you go shopping, and the whole family uses it every day. Can we live without it? Of course we can! But it has been imprinted on us as an everyday item, as normality, so when we get scared we drag great bundles of the stuff home with us, not because we need it but because it feels like we’re taking control of the situation. Do you get what I mean? People need normality in a crisis.

Now here’s a thought to consider. Every twenty minutes on the Appalachian Trail, Katz and I walked farther than the average American walks in a week. For 93 percent of all trips outside the home, for whatever distance or whatever purpose, Americans now get in a car. On average the total walking of an American these days—that’s walking of all types: from car to office, from office to car, around the supermarket and shopping malls—adds up to 1.4 miles a week, barely 350 yards a day. That’s ridiculous.

There’s a really easy way to do food shopping in supermarkets,” he says. “Just stick to the outside aisles. The aisles in between are almost entirely filled with processed foods. If you stick to the outside, you will automatically have a healthier diet.

EVANSTON. And I’m still basically there. All the time. Unlike Eddie Vedder, I can’t get out. I work there, my doctor is there, and even though I technically live within the Chicago city limits, if I need to go to the supermarket or the movies, I always think of the Evanston ones first. It’s a trap. No one ever leaves this place. Not kidding, I see my junior-year English teacher at Starbucks every morning, which is down the block from the bagel shop this dude I graduated with just bought. It’s gross. I gotta grow the fuck up.

What thoughts I have of you tonight, Walt Whitman, for I walked down the sidestreets under the trees with a headache self-conscious looking at the full moon. In my hungry fatigue, and shopping for images, I went into the neon fruit supermarket, dreaming of your enumerations!

You shop in supermarkets, you say good morning to friends on the telephone, you hear symphony orchestras on the radio. But suddenly the music stops and a terrorist bomb is reported. A new explosion outside a coffee shop on the Jaffa Road: six young people killed and thirty-eight more wounded. Pained, you put down your civilized drink.

conveniently at adult eye level, with the generic brands placed down by your knees. Sugary cereals or other items meant to appeal to children are placed at eye level for children. Even the giant size of the shopping carts is intended to encourage more purchases. “Even the music is meant to manipulate us,” I explain to Luke. “A study of supermarket

She only purchased what she would need for that day. She preferred to visit specialty shops like the local pâtisserie, charcuterie, or boulangerie instead of going to one giant supermarché, because the quality of goods she got at the specialty shops was superior to what one would find in a supermarket, and she got more exercise by going to more than one shop.

When I came here, I was deeply depressed. Now I’m proud to say I’m insane. Outside I’ll behave exactly like everyone else. I’ll go shopping at the supermarket, I’ll exchange trivialities with my friends, I’ll waste precious time watching television. But I know that my soul is free and that I can dream and talk with other worlds that, before I came here, I didn’t even imagine existed.

The Sun King had dinner each night alone. He chose from forty dishes, served on gold and silver plate. It took a staggering 498 people to prepare each meal. He was rich because he consumed the work of other people, mainly in the form of their services. He was rich because other people did things for him. At that time, the average French family would have prepared and consumed its own meals as well as paid tax to support his servants in the palace. So it is not hard to conclude that Louis XIV was rich because others were poor. But what about today? Consider that you are an average person, say a woman of 35, living in, for the sake of argument, Paris and earning the median wage, with a working husband and two children. You are far from poor, but in relative terms, you are immeasurably poorer than Louis was. Where he was the richest of the rich in the world’s richest city, you have no servants, no palace, no carriage, no kingdom. As you toil home from work on the crowded Metro, stopping at the shop on the way to buy a ready meal for four, you might be thinking that Louis XIV’s dining arrangements were way beyond your reach. And yet consider this. The cornucopia that greets you as you enter the supermarket dwarfs anything that Louis XIV ever experienced (and it is probably less likely to contain salmonella). You can buy a fresh, frozen, tinned, smoked or pre-prepared meal made with beef, chicken, pork, lamb, fish, prawns, scallops, eggs, potatoes, beans, carrots, cabbage, aubergine, kumquats, celeriac, okra, seven kinds of lettuce, cooked in olive, walnut, sunflower or peanut oil and flavoured with cilantro, turmeric, basil or rosemary … You may have no chefs, but you can decide on a whim to choose between scores of nearby bistros, or Italian, Chinese, Japanese or Indian restaurants, in each of which a team of skilled chefs is waiting to serve your family at less than an hour’s notice. Think of this: never before this generation has the average person been able to afford to have somebody else prepare his meals. You employ no tailor, but you can browse the internet and instantly order from an almost infinite range of excellent, affordable clothes of cotton, silk, linen, wool and nylon made up for you in factories all over Asia. You have no carriage, but you can buy a ticket which will summon the services of a skilled pilot of a budget airline to fly you to one of hundreds of destinations that Louis never dreamed of seeing. You have no woodcutters to bring you logs for the fire, but the operators of gas rigs in Russia are clamouring to bring you clean central heating. You have no wick-trimming footman, but your light switch gives you the instant and brilliant produce of hardworking people at a grid of distant nuclear power stations. You have no runner to send messages, but even now a repairman is climbing a mobile-phone mast somewhere in the world to make sure it is working properly just in case you need to call that cell. You have no private apothecary, but your local pharmacy supplies you with the handiwork of many thousands of chemists, engineers and logistics experts. You have no government ministers, but diligent reporters are even now standing ready to tell you about a film star’s divorce if you will only switch to their channel or log on to their blogs. My point is that you have far, far more than 498 servants at your immediate beck and call. Of course, unlike the Sun King’s servants, these people work for many other people too, but from your perspective what is the difference? That is the magic that exchange and specialisation have wrought for the human species.

Over the years I have read many, many books about the future, my ‘we’re all doomed’ books, as Connie liked to call them. ‘All the books you read are either about how grim the past was or how gruesome the future will be. It might not be that way, Douglas. Things might turn out all right.’ But these were well-researched, plausible studies, their conclusions highly persuasive, and I could become quite voluble on the subject. Take, for instance, the fate of the middle-class, into which Albie and I were born and to which Connie now belongs, albeit with some protest. In book after book I read that the middle-class are doomed. Globalisation and technology have already cut a swathe through previously secure professions, and 3D printing technology will soon wipe out the last of the manufacturing industries. The internet won’t replace those jobs, and what place for the middle-classes if twelve people can run a giant corporation? I’m no communist firebrand, but even the most rabid free-marketeer would concede that market-forces capitalism, instead of spreading wealth and security throughout the population, has grotesquely magnified the gulf between rich and poor, forcing a global workforce into dangerous, unregulated, insecure low-paid labour while rewarding only a tiny elite of businessmen and technocrats. So-called ‘secure’ professions seem less and less so; first it was the miners and the ship- and steel-workers, soon it will be the bank clerks, the librarians, the teachers, the shop-owners, the supermarket check-out staff. The scientists might survive if it’s the right type of science, but where do all the taxi-drivers in the world go when the taxis drive themselves? How do they feed their children or heat their homes and what happens when frustration turns to anger? Throw in terrorism, the seemingly insoluble problem of religious fundamentalism, the rise of the extreme right-wing, under-employed youth and the under-pensioned elderly, fragile and corrupt banking systems, the inadequacy of the health and care systems to cope with vast numbers of the sick and old, the environmental repercussions of unprecedented factory-farming, the battle for finite resources of food, water, gas and oil, the changing course of the Gulf Stream, destruction of the biosphere and the statistical probability of a global pandemic, and there really is no reason why anyone should sleep soundly ever again. By the time Albie is my age I will be long gone, or, best-case scenario, barricaded into my living module with enough rations to see out my days. But outside, I imagine vast, unregulated factories where workers count themselves lucky to toil through eighteen-hour days for less than a living wage before pulling on their gas masks to fight their way through the unemployed masses who are bartering with the mutated chickens and old tin-cans that they use for currency, those lucky workers returning to tiny, overcrowded shacks in a vast megalopolis where a tree is never seen, the air is thick with police drones, where car-bomb explosions, typhoons and freak hailstorms are so commonplace as to barely be remarked upon. Meanwhile, in literally gilded towers miles above the carcinogenic smog, the privileged 1 per cent of businessmen, celebrities and entrepreneurs look down through bullet-proof windows, accept cocktails in strange glasses from the robot waiters hovering nearby and laugh their tinkling laughs and somewhere, down there in that hellish, stewing mess of violence, poverty and desperation, is my son, Albie Petersen, a wandering minstrel with his guitar and his keen interest in photography, still refusing to wear a decent coat.

MY MOM HAS DECIDED on gazpacho soup and a barbecue with steaks marinated in olive oil, garlic, and lemon. Christian likes meat, and it’s simple to do. Bob has volunteered to man the BBQ grill. What is it about men and fire? I ponder as I trail after my mother through the supermarket with the shopping cart. As we browse the raw meat cabinet, my phone rings. I scramble for it, thinking it may be Christian. I don’t recognize the number. “Hello?” I answer breathlessly.

I saw a group of women standing by a station wagon. There were seven of them, pushing cartons and shopping bags over the open tailgate into the rear of the car. Celery stalks and boxes of Gleem stuck out of the bags. I took the camera from my lap, raised it to my eye, leaned out the window a bit, and trained it on the ladies as if I were shooting. One of them saw me and immediately nudged her companion but without taking her eyes off the camera. They waved. One by one the others reacted. They all smiled and waved. They seemed supremely happy. Maybe they sensed that they were waving at themselves, waving in the hope that someday if evidence is demanded of their passage through time, demanded by their own doubts, a moment might be recalled when they stood in a dazzling plaza in the sun and were registered on the transparent plastic ribbon; and thirty years away, on that day when proof is needed, it could be hoped that their film is being projected on a screen somewhere, and there they stand, verified, in chemical reincarnation, waving at their own old age, smiling their reassurance to the decades, a race of eternal pilgrims in a marketplace in the dusty sunlight, seven arms extended in a fabulous salute to the forgetfulness of being. What better proof (if proof is ever needed) that they have truly been alive? Their happiness, I think, was made of this, the anticipation of incontestable evidence, and had nothing to do with the present moment, which would pass with all the others into whatever is the opposite of eternity. I pretended to keep shooting, gathering their wasted light, letting their smiles enter the lens and wander the camera-body seeking the magic spool, the gelatin which captures the image, the film which threads through the waiting gate. Sullivan came out of the supermarket and I lowered the camera. I could not help feeling that what I was discovering here was power of a sort.

Back in Moscow our finest minds are working on the bread supply system, and yet there are such long queues in every bakery and grocery store. Here in London live millions of people, and we have passed today in front of many shops and supermarkets, yet I haven’t seen a single bread queue. Please take me to meet the person in charge of supplying bread to London. I must learn his secret.’ The hosts scratched their heads, thought for a moment, and said: ‘Nobody is in charge of supplying bread to London.

Now here's a thought to consider. Every twenty minutes on the Appalachian Trail, Katz and I walked further than the average American walks in a week. For 93 percent of all trips outside the home, for whatever distance or whatever purpose, Americans now get in a car. On average the total walking of an American these days--that's walking of all types: from car to office, from office to car, around the supermarket and shopping malls--adds up to 1.4 miles a week, barely 350 yards a day, That's ridiculous.

Just a few nights ago the roaring fire prompted a conversation about Gaston Bachelard's Psychoanalysis of Fire,' I said to Foucault. 'Did you by any chance know Bachelard?' 'Yes, I did,' Foucault responded. 'He was my teacher and exerted a great influence upon me.' 'I can just visualize Bachelard musing before his hearth and devising the startling thesis that mankind tamed fire to stimulate his daydreaming, that man is fundamentally the dreaming animal.' 'Not really,' Foucault blurted out. 'Bachelard probably never saw a fireplace or ever listened to water streaming down a mountainside. With him it was all a dream. He lived very ascetically in a cramped two-room flat he shared with his sister.' 'I have read somewhere that he was a gourmet and would shop every day in the street markets to get the freshest produce for his dinner.' 'Well, he undoubtedly shopped in the outdoor markets,' Foucault responded impatiently, 'but his cuisine, like his regimen, was very plain. He led a simple life and existed in his dream.' 'Do you shop in the outdoor markets in Paris?' Jake asked Michel. 'No,' Foucault laughed, 'I just go to the supermarket down the street from where I live.

I am Hannah fucking Kabbah. I go to the supermarket every week without a shopping list. I once memorised an entire psychology textbook the day before an exam after realising I'd been revising the wrong module for weeks. And guess what? I got an A. I spent the first few years of my professional life keeping multiple toddlers alive. Do you know how hard it is to keep toddlers alive, Ms. Chai Latte? It's really fucking hard. And I was good at it. I do not get things wrong. I do not make mistakes. I do not fuck up FUCKING CHAI LATTES. DO YOU UNDERSTAND ME? This is what Hannah thought. But what she said was... Oh. Wait. Shit.

My first stop was the supermarket. Not bad this early in the morning because it takes the seniors time to get up and running. By ten, they’d start to roll in, clogging up the lot with their handicap-tagged cars. Being a senior citizen in Jersey is a lot like belonging to the Mob. A certain attitude is expected. If you don’t respect a Mob member in Jersey, you could get shot. If you don’t respect a senior, they’ll ram a shopping cart into your car, rear-end you at a light, and deliberately block you from going down the nonprescription meds aisle by idling in the middle of it in their motorized basketed bumper cars while they pretend to read the label on the Advil box.

Today, do the exact opposite of what you normally do. And look forward to seeing what happens as a result. Change means changing your ways—only by so doing can you have new experiences that may surprise you. Make a break with your habits, test yourself, expand your horizons! If you usually hold the phone in your right hand, use your left. Do your shopping in a different supermarket and buy different brands, take the bus instead of the car, be particularly friendly to people who usually irritate you. If you eat out, order food you don’t usually eat. Experience the world around you as something completely new, as though you were a different person and not yourself. Enjoy!

In the battle for human loyalty, national communities have to compete with tribes of customers. People who do not know one another intimately but share the same consumption habits and interests often feel part of the same consumer tribe – and define themselves as such. Madonna fans, for example, constitute a consumer tribe. They define themselves largely by shopping. They buy Madonna concert tickets, CDs, posters, shirts and ring tones, and thereby define who they are. Manchester United fans, vegetarians and environmentalists are other examples. True, few people are willing to die for the environment or for Manchester United. But most people nowadays spend far more time in the supermarket than on the battlefield, and in the supermarket the consumer tribe is often mightier than the nation.

Effort is required to maintain simultaneously in memory several ideas that require separate actions, or that need to be combined according to a rule—rehearsing your shopping list as you enter the supermarket, choosing between the fish and the veal at a restaurant, or combining a surprising result from a survey with the information that the sample was small, for example. System 2 is the only one that can follow rules, compare objects on several attributes, and make deliberate choices between options. The automatic System 1 does not have these capabilities. System 1 detects simple relations (“they are all alike,” “the son is much taller than the father”) and excels at integrating information about one thing, but it does not deal with multiple distinct topics at once, nor is it adept at using purely statistical information.

What would shopping this way mean in the supermarket? Well, imagine your great grandmother at your side as you roll down the aisles. You’re standing together in front of the dairy case. She picks up a package of Go-Gurt Portable Yogurt tubes—and has no idea what this could possibly be. Is it a food or a toothpaste? And how, exactly, do you introduce it into your body? You could tell her it’s just yogurt in a squirtable form, yet if she read the ingredients label she would have every reason to doubt that that was in fact the case. Sure, there’s some yogurt in there, but there are also a dozen other things that aren’t remotely yogurtlike, ingredients she would probably fail to recognize as foods of any kind, including high-fructose corn syrup, modified corn starch, kosher gelatin, carrageenan, tricalcium phosphate, natural and artificial flavors, vitamins, and so forth.

I don't know it is that I always feel that other people can create things but that I can't. I imagine it's simpler living in remote tribes or communities where one is obliged to have a go or else you have to do without. I suppose it is fear of failure in an age where political correctness is trying to erase the word 'failure' from the language. It's OK to fail isn't it, but only if you've tried? What is so bizarre is that when one does try, one rarely falls short. Obviously some people do things better than others but if it gives you pleasure, then so what? As my grandmother used to say, 'patience and perseverance made a bishop of his reverence!' So don't say you can't make candles or soap or that you can't spin or weave until you've tried it. As for mending, well, if you're not throwing everything away, then you have no option but to make do and mend. After all, the only way to get rid of shopping malls and supermarkets with their food miles is for people not to shop in those places and the way to cure this mercenary mercantile world is to make your own things.

SHE HAD WATCHED THEM in supermarkets and she knew the signs. At seven o'clock on a Saturday evening they would be standing in the checkout line reading the horoscope in Harper's Bazaar and in their carts would be a single lamb chop and maybe two cans of cat food and the Sunday morning paper, the early edition with the comics wrapped outside. They would be very pretty some of the time, their skirts the right length and their sunglasses the right tint and maybe only a little vulnerable tightness around the mouth, but there they were, one lamb chop and some cat food and the morning paper. To avoid giving off the signs, Maria shopped always for a household, gallons of grapefruit juice, quarts of green chile salsa, dried lentils and alphabet noodles, rigatoni and canned yams, twenty-pound boxes of laundry detergent. She knew all the indices to the idle lonely, never bought a small tube of toothpaste, never dropped a magazine in her shopping cart. The house in Beverly Hills overflowed with sugar, corn-muffin mix, frozen roasts and Spanish onions. Maria ate cottage cheese.

This revolution in the role of government has been accompanied, and largely produced, by an achievement in public persuasion that must have few rivals. Ask yourself what products are currently least satisfactory and have shown the least improvement over time. Postal service, elementary and secondary schooling, railroad passenger transport would surely be high on the list. Ask yourself which products are most satisfactory and have improved the most. Household appliances, television and radio sets, hi-fi equipment, computers, and, we would add, supermarkets and shopping centers would surely come high on that list. The shoddy products are all produced by government or government-regulated industries. The outstanding products are all produced by private enterprise with little or no government involvement. Yet the public—or a large part of it—has been persuaded that private enterprises produce shoddy products, that we need ever vigilant government employees to keep business from foisting off unsafe, meretricious products at outrageous prices on ignorant, unsuspecting, vulnerable customers. That public relations campaign has succeeded so well that we are in the process of turning over to the kind of people who bring us our postal service the far more critical task of producing and distributing energy.

The city had changed beyond recognition. Wrecking balls and bulldozers had leveled the old buildings to rubble. The dust of construction hung permanently over the streets. Gated mansions reached up to the northern foothills, while slums fanned out from the city’s southern limits. I feared an aged that had lost its heart, and I was terrified at the thought of so many useless hands. Our traditions were our pacifiers and we put ourselves to sleep with the lullaby of a once-great civilation and culture. Ours was the land of poetry flowers, and nightingales—and poets searching for rhymes in history’s junkyards. The lottery was our faith and greed our fortune. Our intellectuals were sniffing cocaine and delivering lectures in the back rooms of dark cafés. We bought plastic roses and decorated our lawns and courtyards with plaster swans. We saw the future in neon lights. We had pizza shops, supermarkets, and bowling alleys. We had trafric jams, skyscrapers, and air thick with noise and pollution. We had illiterate villagers who came to the capital with scraps of paper in their hands, begging for someone to show them the way to this medical clinic or that government officee. the streets of Tehran were full of Mustangs and Chevys bought at three times the price they sold for back in America, and still our oil wasn’t our own. Still our country wasn’t our own.

… when Michel came home from school, for example, and everything was as it should be. My own voice, above all, asking him what he wanted in his sandwich, also sounded as it should have. The larder was full, I had done all of the shopping that morning. I took care of myself as well, I looked in the mirror before leaving the house: I made sure my clothes were clean, that I had shaved, that my hair didn’t look like the hair of someone who never looks in a mirror - the people in the supermarket would have noticed nothing unusual, I was no divorced father reeking of alcohol, no father who couldn’t handle things. I clearly remembered the goal I had set for myself: I wanted to keep up the appearance of normality. As far as possible, everything had to remain the same for Michel as long as his mother wasn’t around. A hot meal every day, for a start. But also in other aspects of our temporary single-parent family, there shouldn’t be too many visible changes. Normally, it wasn’t my habit to shave every day; I didn’t mind walking around with stubble. Claire had never made a big deal out of that either, but during those weeks I shaved every morning. I felt that my son had a right to sit at the table with a clean-smelling, freshly shaven father. A freshly shaven and clean-smelling father would not prompt him to think the wrong things, would in any case not cause him to doubt the temporary character of our single-parent family.

Look,” she told me one day in a Millsport coffeehouse. “Shopping—actual, physical shopping—could have been phased out centuries ago if they’d wanted it that way.” “They who?” “People. Society.” She waved a hand impatiently. “Whoever. They had the capacity back then. Mail order, virtual supermarkets, automated debiting systems. It could have been done and it never happened. What does that tell you?” At twenty-two years old, a Marine Corps grunt via the street gangs of Newpest, it told me nothing. Carlyle took in my blank look and sighed. “It tells you that people like shopping. That it satisfies a basic, acquisitive need at a genetic level. Something we inherited from our hunter-gatherer ancestors. Oh, you’ve got automated convenience shopping for basic household items, mechanical food distribution systems for the marginalized poor. But you’ve also got a massive proliferation of commercial hives and speciality markets in food and crafts that people physically have to go to. Now why would they do that, if they didn’t enjoy it?” I probably shrugged, maintaining my youthful cool. “Shopping is physical interaction, exercise of decision-making capacity, sating of the desire to acquire, and an impulse to more acquisition, a scouting urge. It’s so basically fucking human when you think about it. You’ve got to learn to love it, Tak. I mean you can cross the whole archipelago on a hover; you never even need to get wet. But that doesn’t take the basic pleasure out of swimming, does it? Learn to shop well, Tak. Get flexible. Enjoy the uncertainty.

The hot case at a kombini features tonkatsu, fried chicken, menchikatsu (a breaded hamburger patty), Chinese pork buns, potato croquettes, and seafood items such as breaded squid legs or oysters. In a bit of international solidarity, you'll see corn dogs, often labeled "Amerikandoggu." One day for lunch I stopped at 7-Eleven and brought home a pouch of "Gold Label" beef curry, steamed rice, inarizushi (sushi rice in a pouch of sweetened fried tofu), cold noodle salad, and a banana. Putting together lunch for the whole family from an American 7-Eleven would be as appetizing as scavenging among seaside medical waste, but this fun to shop for and fun to eat. Instant ramen is as popular in Japan as it is in college dorms worldwide, and while the selection of flavors is wider than at an American grocery, it serves a predictable ecological niche as the food of last resort for those with no money or no time. (Frozen ramen, on the other hand, can be very good; if you have access to a Japanese supermarket, look for Myojo Chukazanmai brand.) That's how I saw it, at least, until stumbling on the ramen topping section in the 7-Eleven refrigerator case, where you can buy shrink-wrapped packets of popular fresh ramen toppings such as braised pork belly and fermented bamboo shoots. With a quick stop at a convenience store, you can turn instant ramen into a serious meal. The pork belly is rolled and tied, braised, chilled, and then sliced into thick circular slices like Italian pancetta. This is one of the best things you can do with pork, and I don't say that lightly.

A depachika is like nothing else. It is the endless bounty of a hawker's bazaar, but with Japanese civility. It is Japanese food and foreign food, sweet and savory. The best depachika have more than a hundred specialized stands and cannot be understood on a single visit. I felt as though I had a handle on Life Supermarket the first time I shopped there, but I never felt entirely comfortable in a depachika. They are the food equivalent of Borges's "The Library of Babel": if it's edible, someone is probably selling it, but how do you find it? How do you resist the cakes and spices and Chinese delis and bento boxes you'll pass on the way? At the Isetan depachika, in Shinjuku, French pastry god Pierre Hermé sells his signature cakes and macarons. Not to be outdone, Franco-Japanese pastry god Sadaharu Aoki sells his own nearby. Tokyo is the best place in the world to eat French pastry. The quality and selection are as good as or better than in Paris, and the snootiness factor is zero. I wandered by a collection of things on sticks: yakitori at one stand, kushiage at another. Kushiage are panko-breaded and fried foods on sticks. At any depachika, you can buy kushiage either golden and cooked, or pale and raw to fry at home. Neither option is terribly appetizing: the fried stuff is losing crispness by the second, and who wants to deep-fry in a poorly ventilated Tokyo apartment in the summer? But the overall effect of the display is mesmerizing: look at all the different foods they've put on sticks! Pork, peppers, mushrooms, squash, taro, and two dozen other little cubes.

So when they reached the checkout Will was excited and happy because they’d nearly won. And when his mother couldn’t find her purse, that was part of the game too, even when she said the enemies must have stolen it; but Will was getting tired by this time, and hungry too, and Mummy wasn’t so happy anymore. She was really frightened, and they went around and around putting things back on the shelves, but this time they had to be extra careful because the enemies were tracking them down by means of her credit card numbers, which they knew because they had her purse.… And Will got more and more frightened himself. He realized how clever his mother had been to make this real danger into a game so that he wouldn’t be alarmed, and how, now that he knew the truth, he had to pretend not to be frightened, so as to reassure her. So the little boy pretended it was a game still, so she didn’t have to worry that he was frightened, and they went home without any shopping, but safe from the enemies; and then Will found the purse on the hall table anyway. On Monday they went to the bank and closed her account, and opened another somewhere else, just to be sure. Thus the danger passed. But sometime during the next few months, Will realized slowly and unwillingly that those enemies of his mother’s were not in the world out there, but in her mind. That made them no less real, no less frightening and dangerous; it just meant he had to protect her even more carefully. And from the moment in the supermarket when he had realized he must pretend in order not to worry his mother, part of Will’s mind was always alert to her anxieties. He loved her so much he would have died to protect her.

I DON'T WANT to talk about me, of course, but it seems as though far too much attention has been lavished on you lately-that your greed and vanities and quest for self-fulfillment have been catered to far too much. You just want and want and want. You believe in yourself excessively. You don't believe in Nature anymore. It's too isolated from you. You've abstracted it. It's so messy and damaged and sad. Your eyes glaze as you travel life's highway past all the crushed animals and the Big Gulp cups. You don't even take pleasure in looking at nature photographs these days. Oh, they can be just as pretty as always, but don't they make you feel increasingly ... anxious? Filled with more trepidation than peace? So what's the point? You see the picture of the baby condor or the panda munching on a bamboo shoot, and your heart just sinks, doesn't it? A picture of a poor old sea turtle with barnacles on her back, all ancient and exhausted, depositing her five gallons of doomed eggs in the sand hardly fills you with joy, because you realize, quite rightly, that just outside the frame falls the shadow of the condo. What's cropped from the shot of ocean waves crashing on a pristine shore is the plastics plant, and just beyond the dunes lies a parking lot. Hidden from immediate view in the butterfly-bright meadow, in the dusky thicket, in the oak and holly wood, are the surveyors' stakes, for someone wants to build a mall exactly there-some gas stations and supermarkets, some pizza and video shops, a health club, maybe a bulimia treatment center. Those lovely pictures of leopards and herons and wild rivers-well, you just know they're going to be accompanied by a text that will serve only to bring you down. You don't want to think about it! It's all so uncool. And you don't want to feel guilty either. Guilt is uncool. Regret maybe you'll consider. Maybe. Regret is a possibility, but don't push me, you say. Nature photographs have become something of a problem, along with almost everything else. Even though they leave the bad stuff out-maybe because you know they're leaving all the bad stuff out-such pictures are making you increasingly aware that you're a little too late for Nature. Do you feel that? Twenty years too late? Maybe only ten? Not way too late, just a little too late? Well, it appears that you are. And since you are, you've decided you're just not going to attend this particular party.

As I noted in Chapter 14, “The Earthquake,” there was a supermarket in Jerusalem where I shopped for fruits and vegetables almost every day. It was owned by an Iraqi Jewish family who had immigrated to Israel from Baghdad in the early 1940s. The patriarch of the family, Sasson, was an elderly curmudgeon in his sixties. Sasson’s whole life had left him with the conviction that the Arabs would never willingly accept a Jewish state in their midst and that any concessions to the Palestinians would eventually be used to liquidate the Jewish state. Whenever Sasson heard Israeli doves saying that the Palestinians really wanted to live in peace with the Jews, but that they just couldn’t always come out and declare it, it sounded ludicrous to him. It simply ran counter to everything life in Iraq and Jerusalem had taught him, and neither the Camp David treaty with Egypt nor declarations by Yasir Arafat—nor the Palestinian uprising itself—had convinced him otherwise. As I said, as far as Sasson was concerned, the problem between himself and the Palestinians was not that they didn’t understand each other, but that they did—all too well. Sasson, I should add, did not appear to be ideologically committed to Israel’s holding the West Bank and Gaza Strip. He was a grocer, and ideology did not trip easily off his tongue. I am sure he rarely, if ever, went to the occupied territories. Like a majority of Israelis, he viewed the Israeli presence in the West Bank and Gaza Strip primarily in terms of security. I believe that Sasson is the key to a Palestinian–Israeli peace settlement—not him personally, but his world view. He is the Israeli silent majority. He is the Israeli two-thirds. You don’t hear much from the Sassons of Israel. They don’t talk much. They are not as interesting to interview as wild-eyed messianic West Bank settlers, or as articulate as Peace Now professors who speak with an American accent. But they are the foundation of Israel, the gravity that holds the country in place. And, more important, years of reporting from Israel have taught me that there is a little bit of Sasson’s almost primitive earthiness in every Israeli—not only all those in the Likud Party on the right side of the political spectrum, but a majority of those in the Labor Party as well; not only those Israelis born in Arab countries, but those born in Israel as well. Indeed, the Israeli public is not divided fifty-fifty on the question of peace with the Palestinians. The truth is, the Israeli public is divided in three. One segment, on the far left—maybe 5 percent of the population—is ready to allow a Palestinian state in the West Bank and Gaza tomorrow, and sincerely believes the Palestinians are ready to live in peace with the Jews. Another segment, on the far right—maybe 20 percent of the population—will never be prepared, for ideological reasons, to allow a Palestinian state in the West Bank and Gaza. They are committed to holding forever all the Land of Israel, out of either nationalist or messianic sentiments. In between these two extremes you have the Sassons, who make up probably 75 percent of the population. The more liberal Sassons side with the Labor Party, the more hard-line Sassons side with the Likud, but they all share a gut feeling that they are locked in an all-or-nothing communal struggle with the Palestinians. Today the

The Sun King had dinner each night alone. He chose from forty dishes, served on gold and silver plate. It took a staggering 498 people to prepare each meal. He was rich because he consumed the work of other people, mainly in the form of their services. He was rich because other people did things for him. At that time, the average French family would have prepared and consumed its own meals as well as paid tax to support his servants in the palace. So it is not hard to conclude that Louis XIV was rich because others were poor. But what about today? Consider that you are an average person, say a woman of 35, living in, for the sake of argument, Paris and earning the median wage, with a working husband and two children. You are far from poor, but in relative terms, you are immeasurably poorer than Louis was. Where he was the richest of the rich in the world’s richest city, you have no servants, no palace, no carriage, no kingdom. As you toil home from work on the crowded Metro, stopping at the shop on the way to buy a ready meal for four, you might be thinking that Louis XIV’s dining arrangements were way beyond your reach. And yet consider this. The cornucopia that greets you as you enter the supermarket dwarfs anything that Louis XIV ever experienced (and it is probably less likely to contain salmonella). You can buy a fresh, frozen, tinned, smoked or pre-prepared meal made with beef, chicken, pork, lamb, fish, prawns, scallops, eggs, potatoes, beans, carrots, cabbage, aubergine, kumquats, celeriac, okra, seven kinds of lettuce, cooked in olive, walnut, sunflower or peanut oil and flavoured with cilantro, turmeric, basil or rosemary ... You may have no chefs, but you can decide on a whim to choose between scores of nearby bistros, or Italian, Chinese, Japanese or Indian restaurants, in each of which a team of skilled chefs is waiting to serve your family at less than an hour’s notice. Think of this: never before this generation has the average person been able to afford to have somebody else prepare his meals. You employ no tailor, but you can browse the internet and instantly order from an almost infinite range of excellent, affordable clothes of cotton, silk, linen, wool and nylon made up for you in factories all over Asia. You have no carriage, but you can buy a ticket which will summon the services of a skilled pilot of a budget airline to fly you to one of hundreds of destinations that Louis never dreamed of seeing. You have no woodcutters to bring you logs for the fire, but the operators of gas rigs in Russia are clamouring to bring you clean central heating. You have no wick-trimming footman, but your light switch gives you the instant and brilliant produce of hardworking people at a grid of distant nuclear power stations. You have no runner to send messages, but even now a repairman is climbing a mobile-phone mast somewhere in the world to make sure it is working properly just in case you need to call that cell. You have no private apothecary, but your local pharmacy supplies you with the handiwork of many thousands of chemists, engineers and logistics experts. You have no government ministers, but diligent reporters are even now standing ready to tell you about a film star’s divorce if you will only switch to their channel or log on to their blogs. My point is that you have far, far more than 498 servants at your immediate beck and call. Of course, unlike the Sun King’s servants, these people work for many other people too, but from your perspective what is the difference? That is the magic that exchange and specialisation have wrought for the human species.

The electronics effort faced even greater challenges. To launch that category, David Risher tapped a Dartmouth alum named Chris Payne who had previously worked on Amazon’s DVD store. Like Miller, Payne had to plead with suppliers—in this case, Asian consumer-electronics companies like Sony, Toshiba, and Samsung. He quickly hit a wall. The Japanese electronics giants viewed Internet sellers like Amazon as sketchy discounters. They also had big-box stores like Best Buy and Circuit City whispering in their ears and asking them to take a pass on Amazon. There were middlemen distributors, like Ingram Electronics, but they offered a limited selection. Bezos deployed Doerr to talk to Howard Stringer at Sony America, but he got nowhere. So Payne had to turn to the secondary distributors—jobbers that exist in an unsanctioned, though not illegal, gray market. Randy Miller, a retail finance director who came to Amazon from Eddie Bauer, equates it to buying from the trunk of someone’s car in a dark alley. “It was not a sustainable inventory model, but if you are desperate to have particular products on your site or in your store, you do what you need to do,” he says. Buying through these murky middlemen got Payne and his fledgling electronics team part of the way toward stocking Amazon’s virtual shelves. But Bezos was unimpressed with the selection and grumpily compared it to shopping in a Russian supermarket during the years of Communist rule. It would take Amazon years to generate enough sales to sway the big Asian brands. For now, the electronics store was sparely furnished. Bezos had asked to see $100 million in electronics sales for the 1999 holiday season; Payne and his crew got about two-thirds of the way there. Amazon officially announced the new toy and electronics stores that summer, and in September, the company held a press event at the Sheraton in midtown Manhattan to promote the new categories. Someone had the idea that the tables in the conference room at the Sheraton should have piles of merchandise representing all the new categories, to reinforce the idea of broad selection. Bezos loved it, but when he walked into the room the night before the event, he threw a tantrum: he didn’t think the piles were large enough. “Do you want to hand this business to our competitors?” he barked into his cell phone at his underlings. “This is pathetic!” Harrison Miller, Chris Payne, and their colleagues fanned out that night across Manhattan to various stores, splurging on random products and stuffing them in the trunks of taxicabs. Miller spent a thousand dollars alone at a Toys “R” Us in Herald Square. Payne maxed out his personal credit card and had to call his wife in Seattle to tell her not to use the card for a few days. The piles of products were eventually large enough to satisfy Bezos, but the episode was an early warning. To satisfy customers and their own demanding boss during the upcoming holiday, Amazon executives were going to have to substitute artifice and improvisation for truly comprehensive selection.

participants to choose the sheet that tempted them to cheat. As a result of their depletion, they suffered a double whammy: they picked the premarked bubble sheet more frequently, and (as we saw in the previous experiment) they also cheated more when cheating was possible. When we looked at these two ways of cheating combined, we found that we paid the depleted participants 197 percent more than those who were not depleted. Depletion in Everyday Life Imagine you’re on a protein-and-vegetable diet and you go grocery shopping at the end of the day. You enter the supermarket,

No. I suspect the reason we choose to visit a supermarket rather than flog around a town that was designed by King Alfred is that it’s so much more convenient. And that, I think, is where a solution to the problem of urban decay can be found. Realistically, we can never do anything to reverse the spread of supermarkets, but we can level the playing field. We just have to make town-centre shopping easier. And that can be achieved by getting rid of traffic wardens. Or civil enforcement officers, as they are now called.

I once wrote a suicide story: A woman watches a truck bearing down toward the place on the sidewalk where she stands waiting to cross. She thinks, ‘If that truck were to run me over I wouldn’t have to think what to get for supper.’ The truck passes. The woman crosses to the supermarket and takes out her shopping list. It was called ‘Truck.

Mother had to get used to shop for food, but things were different - everything in the supermarket came in boxes, with names incomprehensible to her. Being a woman with a certain pride, she felt like an illiterate, apprehensive about the fact that people may make fun of her, may snicker behind her back. Eli was at work and I was in school and she had to try to get used to the new circumstances. Betty tried to be of help, but she had three small children, Frances was five and the twins just over two years old. Mother, a woman in her sixties, found it hard to adapt to new and fundamental changes around her. Her children supported the household, yet everything else weighted heavily, especially her gravely ill husband.

most of the foods that are now available at coffee shops or supermarkets are not even foods anymore. Yet because of advertising and the slow programming of food companies and marketing boards, you have been taught otherwise. So we are asking you to go back 200 years into the past and look at what was being eaten then, before food’s industrialization. Then you will get a better idea of what you will need to consume to be healthy.

Do you ever run into the grocery store for two or three things, and walk out with twenty? Somewhere between the milk and bananas, you discover a cartful of things you didn’t realize you “needed!” Supermarkets are designed to promote impulse buying. High-margin, brightly packaged items are cleverly displayed to catch your eye and empty your wallet. Avoid the temptation by making a shopping list at home, and sticking to it when you get to the store. Instead

She never came back after mid-term break; according to the Automator, ‘unforeseen circumstances’ had forced her to extend her holiday. Every day Howard sees her classes trooping despondently from the Geography Room to the study hall, or carrying votive bundles of cardboard and paper to the recycling bins, their faces anxious, hopeful, like Indians doing a rain dance. He knows how they feel. Since mid-term he’s existed in a constant state of tension, braced against every moment as the one that might finally restore her. Even out of school, even on his own, shopping in the supermarket, sitting at the traffic lights, he finds himself holding his breath. But the days are a series of ghost pregnancies, delivering nothing.

People that have a police car behind them pulling them over should put on their hazard lights and continue slowly driving to the nearest densely populated public place, such as a supermarket or shopping center. Pull over outside the busy entrance and start your video camera. Inform the police officer that you are video recording and very slowly give the requested documentation. Exercise your legal right to silence while the many independent witnesses video record the unexpected stop that rudely interrupts your day. If you are given a ticket, choose to go to court. It will give you time to obtain independent legal advice about the allegation.

Food was seen primarily as a necessity, whereas clothes – necessary as they are – were the pre-eminent objects of fashion. This distinction made one of the fundamental contrasts in image between the grand department stores of the late nineteenth century, associated with luxury goods, and the supermarkets of the twentieth, associated with the basic necessities and principally with the sale of food; but at the same time, supermarkets were also taking food into the category of fashion.

I'm a frightful example of what happens to those who step out of line...When people talk about spongers, they forget the contribution we make to the upholding of the status quo. I am a walking, staggering cattle prod, frightening the Reeboked animals into manageable herds, so that the ordered life of Western society may continue undisrupted. I am, if you will, a sort of policeman. As a responsible citizen I spend my meagre Giro benefit on high-duty items like cigarettes and spirits so most of the money the government allows me is ploughed straight back into its coffers. The remainder I spread like a thin fertilizer over the parched hard pressed land of small businesses - corner shops, pizza parlours and low-grade supermarkets. Even, God help them, those 'worse off than myself' get a look in since what few clothes I own are provided by jumble sales and charity shops. Furthermore, when I die, I shall leave no burgeoning bank account. Whatever may pass through the hands of a waster remains permanently in circulation since he has neither the means nor the pre-disposition to save - in effect, a congenital waster is as lean, fit and economically viable as the most stringently run software corporation.

As the old curator walked bow-backed down the High Street towards his small museum, he looked sadly up at the growing number of estate agent signs and narrowed his eyes; everything seemed to be changing. There were no market days anymore. The big supermarkets in Weymouth and Swanage had long since starved out the butcher, baker and greengrocer, while online shopping had comprehensively killed off the antique shop and the second-hand bookstore. The young families had all drifted off to Dorchester and Bournemouth in search of employment and homes in which you could stand upright. Langton Hadlow had begun to die. The

Few of us realize that we shoppers are mice in a complex retail maze. Supermarkets spend a vast amount of money to figure out how shoppers behave. Every detail is purposeful, from the music they play to the size of the font declaring sales. For instance, you probably notice that it's chilly in a supermarket. I used to think that was because the chill helped to preserve the food. In fact, cold triggers hunger. If you are hungry, you'll buy more. The first thing that you run into in a supermarket is the produce section. The tactile experience of touching food and the bright colors get you in the mood for shopping. The milk, flour and cereal are invariably spaced far apart. Why? Supermarkets are designed to slow you down. The longer you spend in the maze of a store trying to find staples, the more likely you'll buy something on impulse. Food manufacturers pay for premium shelf placement at eye level, or, in the cereal aisle, at the eye level of children.

Nation after nation declared independence from the Soviet Union, and for the first time, the world truly saw the stark contrast between the free world and the totalitarian misery of the Eastern bloc. The West was dominated by skyscrapers, shopping malls, and supermarkets stocked with five of everything; the egalitarian East? It was dominated by dreary ghetto-style block housing, bread lines, and censorship. The contrast was clear. This should have been the end of socialism. It should have been consigned to the dustbin of history. But it wasn’t.

Remote-Control Shopping Drones In the future remote control drones will do all our shopping. If the check-out line is too long at the supermarket, we press a button on the remote and shoot a missile. Shopping Mission Accomplished.

Panic is there to help us. As it is for many other animals, panic is our mind and body telling us to do something. Fight or flight. Run from the predator or fight the predator. But a supermarket is not a bear or a wolf or a cave-dwelling warrior. You can’t fight a supermarket. You can definitely run from one, but that will only increase your chance of having a panic attack the next time you have to go there. It might not just be that supermarket either. If you start playing the avoidance game, it might soon be all supermarkets that become triggers. Then all shops. Then the outside world.

In the northernmost block, located next to a public square and close to the main thoroughfare, various non-residential uses have flourished alongside a range of dwelling types, including a student residence. The active ground floors include small shops, offices, and services, a “bodega” pub, a cellar restaurant and music venue, and a nursery school with big front windows. There is a co-op supermarket that has progressively expanded into neighboring buildings, including a former cinema and a bank, creating an important local shopping hub. The courtyard includes a nursery for the smallest children and a shared laundry for the student housing.

Since we are always changing and - I hope - growing, a rule does not need to be perfect or complete. Remember it is a provisional document, neither a constricting garment we can outgrow nor a rulebook to be consulted anxiously before every move. Rather, I prefer to treat my rule of life as I treat my grocery list. I organize it meticulously, separating dairy from produce, and baked goods from cleaning products. If I am feeling especially fussy, I organize the menu according to the layout of the supermarket: fruit and vegetables along the near wall, meat and poultry in the middle, dairy along the far wall. Then I go off to shop and leave the list on the kitchen counter. I already know what's in it.

After a time, the ads for POWER products grew less prominent in The Final Call; it seems that many who enjoyed Minister Farrakhan’s speeches continued to brush their teeth with Crest. That the POWER campaign sputtered said something about the difficulty that faced any black business—the barriers to entry, the lack of finance, the leg up that your competitors possessed after having kept you out of the game for over three hundred years. But I suspected that it also reflected the inevitable tension that arose when Minister Farrakhan’s message was reduced to the mundane realities of buying toothpaste. I tried to imagine POWER’s product manager looking over his sales projections. He might briefly wonder whether it made sense to distribute the brand in national supermarket chains where blacks preferred to shop. If he rejected that idea, he might consider whether any black-owned supermarket trying to compete against the national chains could afford to give shelf space to a product guaranteed to alienate potential white customers. Would black consumers buy toothpaste through the mail? And what of the likelihood that the cheapest supplier of whatever it was that went into making toothpaste was a white man? Questions of competition, decisions forced by a market economy and majoritarian rule; issues of power. It was this unyielding reality—that whites were not simply phantoms to be expunged from our dreams but were an active and varied fact of our everyday lives—that finally explained how nationalism could thrive as an emotion and flounder as a program.

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But what is the point of buying vegetables in plastic bags? Everything from the supermarket smells of plastic. Everything from the market smells like it’s supposed to.

All of the homes, shops, and office buildings in Waterford are linked by an underground package-transfer network that uses the "floater" technology. It takes approximately thirty seconds to send a package from any one place in Waterford to any other, as long as the package is within the dimensions of a typical large supermarket item

In observing the behavior of thousands of shoppers, letting shoppers group themselves according to behavior, we have identified three primary types of shoppers, as follows:2 • Quick: As noted previously, the number of products purchased most commonly on a shopping trip is one. These shoppers spend a short time in a small area, with a relatively slow walking speed but high spending speed. A third of all trips to the supermarket result in only one or two items being purchased, with fully half of all trips consisting of five or fewer items purchased. • Fill-in: These shoppers visit about a fifth of the store, have a slightly faster—but still slow—walking speed and an average spending speed. • Stock-up: These shoppers cover a larger area, walk more quickly, but have a lower spending speed.

1. Focus on the short trip. For supermarkets around the world (the same principle applies to all classes of trade), half of all shopping trips result in the purchase of five or fewer items, with one being the most common. These short trips typically account for one-third of store sales. The new strategy is to increase the size of each of those baskets by one or two items. Quick trippers spend money very fast, and getting them to buy one or two more items is far easier than motivating stock-up shoppers to buy ten or twenty more items. This focus, focus, focus on the quick trip could deliver an easy 30 percent sales lift (and a lot more when the synergies with other types of trips become apparent).

It has been a few days since I left the apartment, other than to fetch flour and sugar and royal icing mix. I have an impulse to walk to the gourmet supermarket, my mind already starting to wander the aisles. Maybe we can have an antipasti plate for dinner with cold wine in big glasses. I'll buy smoked salmon and ham cut from the bone, olives and cheese.

Depending on your point of view, Jersey City was the rose, or possibly the thorn, of the Garden State. It is so far back that my memories are rather vague, but they were my first memories, and this is where I have to start. We lived at 77 Nelson Avenue, behind my parents’ German-style delicatessen, in three Spartan rooms counting the kitchen. Supermarkets were not yet prevalent and the neighborhood general store, grocery store or delicatessen was where most folks shopped for food. It was during the pre-World War II years, when very few people owned cars and the general public did not have the modern means of travel, which we now take for granted. Every item people needed came from a different store, so to go shopping was a daily task of which people were not even consciously mindful. Even if they had a car, they would have to deal with constant breakdowns, poor and frequently unpaved roads, and tire problems. Garage rentals were crowded behind and between buildings. Parking on the street was limited and most people respected the concept that the parking space in front of a dwelling was for the resident who lived there. It was much easier to use the available mass transportation or endure long walks.

Contrast this with what happens in the West, where both the society and stores are better geared for the individual than the group. Prema’s counterpart in Toronto, Brenda, invariably shops alone, literally in the ‘do aankhen, do haath’ manner. Even though she is married, grocery shopping is almost never a family experience. Brenda is seldom excited by the offers that supermarkets in her town bring to her. In their home, going to the supermarket is a chore, not part of their monthly entertainment. Sure enough, the designs of stores that serve Prema and Brenda can’t possibly be the same.

She wonders whether she will be able to talk about the hospitality of the people she has met without seeming to be trotting out the sort of pseudo-third-world speech she loathes from having heard it so often, and which is usually followed by some comment about the sense of rhythm or the contentment despite their poverty of the people 'over there'. This generosity - she thinks, as Fathi gets behind the steering wheel - is a double-edge sword: it can be turned against the giver. In giving of his time to others, he gives the impression that he has time to spare, that he does not know what to do with his days and the person he is helping finds himself thinking that he is helping the person who is helping him by giving him something to do. Most Parisians - she includes herself in this number - who leave foreigners, whether or not they are tourists, with the impression that they are incorrigibly rude are people who believe that they have better things to do than help others, even if they have only left their home to go to an office where they are miserable, to shop at the nearest supermarket, or to go for a drink with friends. She tries to remember the last time she was deflected from her course, whether actual or symbolic, by something unexpected. She cannot think of one, and, and she thinks that, perhaps, this is what she was looking for when she agreed to go up to the mountain ridge with Noureddine: proof that she can still surprise herself, since she has never given anyone else the opportunity to do so.

In l982, however, the success of the KFAC broadcasts was so apparent that I dropped all newspaper advertising and put the money into outright commercials for Trader Joe’s. These were broadcast on demographically suited radio stations: mostly all-news or all-classical. This is still the pattern followed by Trader Joe’s. About the format of the sixty-second radio spots, which has attracted a lot of attention in media circles: I think that most radio commercials are terrible. They have too many “production values.” Even worse, they issue commands to the listener: “Buy this!” “Shop now!” “Hurry!” One should never use a mandatory sentence in addressing a customer; should never give orders. The subliminal message of a Trader Joe’s commercial is, “We’re gonna be around for a long time. If you miss out on this bargain, there’ll be another. If you have the time and inclination . . .” Most supermarket radio spots are paid for by cooperative advertising allowances from manufacturers. The supermarkets jam as many brands into sixty seconds as possible, because it maximizes their revenue. Information be damned! In sharp contrast, each Trader Joe’s spot was devoted to a single product, about which we tried to develop a story.

Shopping centers” are mostly a post–World War II phenomenon. The supermarket was then perfected by yet another set of wheels, when the shopping cart was invented in 1937.

One day, a flamingo walks in a supermarket and asks the shop assistant if he sells cranberries. The shop assistant says, "No, we do have raspberries and strawberries, but we don't sell cranberries." The flamingo goes home and returns the next day, “Good day, do you sell cranberries?”. Again, the shop assistant says they don’t. The flamingo leaves the shop, and returns the very next day. “Oh no, there he is again,” says the shop assistant to himself. And sure enough, the flamingo asks the shop assistant if the supermarket sells cranberries. This time, though, the shop assistant is so fed up with this annoying flamingo that he says, "No, flamingo, we don't sell cranberries! And if you come back tomorrow and ask me this same question again, I swear I will nail your beak to the floor of the supermarket!" The flamingo goes home again. The shop assistant can’t believe his eyes when he sees the flamingo walk through the door again, the next day. This time, the flamingo asks, “Do you have any nails?” The shop assistant says, "No, we don’t have any nails." "Okay, good,” the flamingo says, “Do you sell cranberries?

Leslie Schwab was born in Bend, Oregon. After service in the Air Cadet Corps during World War II, he returned to Oregon and bought OK Rubber Welders, a small tire shop that he turned from a $32,000-a-year business into one generating $150,000 annually. In the 1950s, Schwab began expanding his business throughout the Pacific Northwest. Through innovations such as profit sharing, "supermarket" product selection, and independence from the tire manufacturing companies, the company now operates over three hundred stores with sales exceeding $l billion annually.

Meanwhile, the chain cut back on a lot of what might have helped deter shoplifting. Lee Scott, Walmart’s chairman from 2000 to 2009—the years when the opiate addiction crisis was gathering force—came in to boost profits by cutting costs. Workers already weren’t paid a lot. Under Scott, Walmart stores cut staff on the floor and greeters at the entrances, all of which deterred crime. It seemed to me that their store design already encouraged shoplifting, with dimmer lights compared to other stores, no videos in restrooms or at blind corners. With automatic cashiers at the exits, shoppers could spend an entire outing at Walmart and not see an employee. In a good many towns, Walmart was the only store. In others, it was one of the few, coexisting with a supermarket, maybe a Big Lots or a JCPenney. Either way, I found, no chain had a reputation among drug users for being easier to rip off than Walmart. I heard this over and over. They avoided Target because of its wider aisles and brighter lights. Whatever the dealers wanted in exchange for their dope was usually available at Walmart. The chain offered an easy shopping experience—and an easy shoplifting experience, as well. “It was convenient,” said Monica Tucker, who runs a drug rehab center in eastern Tennessee but was a meth addict for seven years, and supported her habit at Walmart. “Anything you were requested to get [by the dealer], you could find it there. We stole lots of food. We weren’t eating because we were on meth, but everybody else was hungry at the dope dealer’s house.” With opioids, then later with meth, plentiful drug supply was paired with this easy source of goods to barter. Had there been the same vibrant Main Streets, ecosystems of the locally owned stores that were the lifeblood of many owners who lived in town and returned their profits to it, both the opioid crisis and the meth problem might have spread less quickly in many parts of the country.

Over the last decade, entire neighbourhoods have lost their identity to the ever-growing clothing retail market. Since my first visit to the Marais quarter of Paris in 2003, I have seen the area shift from a charming, off-beat district featuring a mix of up-and-coming designers, traditional ateliers, bookstores and boulangeries to what amounts to an open-air shopping mall dominated by international brands. In the last five years, an antique shop has been replaced by a chic clothing store and the last neighbourhood supermarket transformed into a threestorey flagship of one of the clothing giants. The old quarter is now only faintly visible, like writing on a medieval palimpsest: overhanging the gleaming sign of a sleek clothes shop, on a faded ceramic fascia board, is written ‘BOULANGERIE’. In economically developed countries, people’s motivations for spending money have long since shifted from needs to desires. There’s no denying we need places to live in, food to nourish us and clothes to dress ourselves in, and, while we’re at it, we might as well do these things with a certain degree of refinement to help make life as pleasurable as possible. But when did the clothing industry turn into little more than a cash machine whose main purpose seems to be its own never-ending growth? Just as clothing retail shops are sucking the identity out of entire neighbourhoods, so that the architecture becomes little more than a backdrop for their products, the production of the garments they sell is eating away at the Earth’s resources and the life of the workers who are producing them. Fashion has become the second most polluting industry in the world. And with what result? Our wardrobes are cluttered with so many clothes that the mere sight of them becomes overwhelming, yet at the same time we feel a constant craving for the next purchase that will transform our look.