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Fairyland is a very Scientifick place. We subscribe to all the best journals.

Anyway, as the old barrelhouse song says, My God, how the money rolled in. Norton must have subscribed to the old Puritan notion that the best way to figure out which folks God favours is by checking their bank acounts.

Look, I'm not here to lecture you about Eurocentricity or media bias; I just want to put forth the idea that maybe China has been the punching bag of the West for a very, very long time, and that nothing is gained from the continued demonization of its people... of my people. If you can accept that a single country can give birth to both a Donald Trump and a Donald Glover, a Steve Carell and a Stone Cold Steve Austin, you shouldn't have any difficulty accepting that the 1.3 billion people who call China home are just as varied in their ideologies and philosophies. There are the party officials, the pure-of-heart idealists, the Crazy Rich Asians, the activists, the social media influencers (smash that subscribe button!), the internet trolls and every conceivable thing in between–but perhaps most of all, there are the families like my parents, who simply did their best to stay out of trouble and survive from one day to the next.

Look at it this way: there are many here among us for whom the life force is best represented by the livid twitching of one tortured nerve, or even a full-scale anxiety attack. I do not subscribe to this point of view 100%, but I understand it, have lived it. Thus the shriek, the caterwaul, the chainsaw gnarlgnashing, the yowl and the whizz that decapitates may be reheard by the adventurous or emotionally damaged as mellifluous bursts of unarguable affirmation.

Russia used to be great, a nation of philosophers, brilliant thinkers, artists, and scientists. Not anymore. It hasn’t been great for a long time, not since Stalin purged the thinking class. Contrary to popular belief, he didn’t murder the bourgeoisie, he murdered anyone with talent. Do you know what that does to a society? I find it’s difficult to be proud of my heritage, of a culture I now consider mediocre at best, monstrous at worst. Russia is irrevocably crippled, stained by its totalitarianism—to which it still subscribes, like sheep—and rivers flow, the sky weeps with the blood of what once made it great.

Hustler vs dynasty; Women vs men; straight vs crooked; white vs black; left vs right; youth vs old; are forms of separatist business enterprises I don't subscribe to. They drain your energy chasing what we can't change when we can be the best we wanna be.

In the main, the trouble with American education is that we have put into practice the educational philosophy expounded by John Dewey and his disciples. In varying degrees we have adopted what has been called "progressive education." Subscribing to the egalitarian notion that every child must have the same education, we have neglected to provide an educational system which will tax the talents and stir the ambitions of our best students and which will thus insure us the kind of leaders we will need in the future. In

I subscribe to the tea-kettle theory of art,” she’d responded. “Open the valve and the energy escapes.

I subscribed to the general theory that the worst room in the best hotel was better than the best room in a second-rate hotel.

Good-natured satirists often remark that "the best way to cure an Anarchist is to give him a fortune." Substituting "corrupt" for "cure," I would subscribe to this;

Conspiracy theories have long been used to maintain power: the Soviet leadership saw capitalist and counter-revolutionary conspiracies everywhere; the Nazis, Jewish ones. But those conspiracies were ultimately there to buttress an ideology, whether class warfare for Communists or race for Nazis. With today’s regimes, which struggle to formulate a single ideology – indeed, which can’t if they want to maintain power by sending different messages to different people – the idea that one lives in a world full of conspiracies becomes the world view itself. Conspiracy does not support the ideology; it replaces it. In Russia this is captured in the catchphrase of the country’s most important current affairs presenter: ‘A coincidence? I don’t think so!’ says Dmitry Kiselev as he twirls between tall tales that dip into history, literature, oil prices and colour revolutions, which all return to the theme of how the world has it in for Russia. And as a world view it grants those who subscribe to it certain pleasures: if all the world is a conspiracy, then your own failures are no longer all your fault. The fact that you achieved less than you hoped for, that your life is a mess – it’s all the fault of the conspiracy. More importantly, conspiracy is a way to maintain control. In a world where even the most authoritarian regimes struggle to impose censorship, one has to surround audiences with so much cynicism about anybody’s motives, persuade them that behind every seemingly benign motivation is a nefarious, if impossible-to-prove, plot, that they lose faith in the possibility of an alternative, a tactic a renowned Russian media analyst called Vasily Gatov calls ‘white jamming’. And the end effect of this endless pile-up of conspiracies is that you, the little guy, can never change anything. For if you are living in a world where shadowy forces control everything, then what possible chance do you have of turning it around? In this murk it becomes best to rely on a strong hand to guide you. ‘Trump is our last chance to save America,’ is the message of his media hounds. Only Putin can ‘raise Russia from its knees’. ‘The problem we are facing today is less oppression, more lack of identity, apathy, division, no trust,’ sighs Srdja. ‘There are more tools to change things than before, but there’s less will to do so.

I see many more successes and wins from those working to be better over those trying to be the best. Remove the hype, the hate and the ego in your growth to truly grow to your potential and beyond. Stop subscribing to the idea that you have to be the best.

In a commentary on CNNMoney.com, Fortune senior writer Anne Fisher reported that scientists have begun to realize “that people may do their best thinking when they are not concentrating on work at all.” She cites studies published in the journal Science by Dutch psychologists who concluded, “The unconscious mind is a terrific solver of complex problems when the conscious mind is busy elsewhere or, perhaps better yet, not overtaxed at all.” That’s why I subscribe to the philosophy of the late Satchel Paige, who said, “Sometimes I sits and thinks, and sometimes I just sits.

I always advise sending your best Content Email (free course, best articles or videos, content most useful for your audience, etc.) in the beginning. The reason is simple. For each subscriber, open rates usually start high, then decline after a few emails. So show subscribers your best work to minimize that decline.

Dr. Underkirk gave her his kind-and-understanding look. ... “Obviously, it’s entirely up to what you and your husband think is best. But—and this is as a dad as well as a doctor—I subscribe to the airplane emergency rule in life.” “Um . . . always sight your horizon before attempting a powerless landing?” He laughed. “No. Always secure your oxygen mask first before attending to your child.

Nay, in many cases open denials of prayer prove the most excellent answers, and God's not hearing us is the most signal audience. Therefore at the foot of every prayer subscribe "thy will be done," and thou shalt enjoy preventing mercies that thou never soughtest, and converting mercies to change all for the best, resting confident in this, that having asked according to his will he heareth thee.

Forty is when you have to stop kidding yourself that you’re still a young anything. If you don’t—if you subscribe to such self-actualizing bullshit as “forty is the new twenty-five”—you’re going to find yourself starting to slide. Just a little at first, but then a little more, and all at once you’re fifty with a belly poking out your belt buckle and cholesterol-busters in the medicine cabinet. At twenty, the body forgives. At forty, forgiveness is provisional at best.

Here at Hajj, I was experiencing a taste of the same poison. While the women in my tent weren't nearly as wealthy or polished as the bewitching woman at al-Multaqa, they subscribed to the same view, deciding (based on skin color and ethnicity) that I surely must be a handmaid or at best nanny to a poor Saudi family who couldn't afford the much better Filipina maids, having instead to resort to Pakistani or worse, Bengali help. In fact I did remember one Saudi woman in the tent asking me if I was Bengali.

I have been reading Bulwer’s novels and Mrs. Trollope’s libels, and Dr. Parr’s works. I am sure you are not an admirer of Mrs. Trollope’s. She has neither the delicacy nor the candour which constitute true nobility of mind and her extent of talent forms but a scanty veil to shadow her other defects. Bulwer has quite delighted me. He has all the dramatic talent which Scott has, and all the passion which Scott has not, and he appears to me to be besides a far profounder discriminator of character. There are very fine things in his ‘Denounced.’ We subscribe to the best library here, but the best is not a good one.

Why It Matters: Clarity Reduces Friction AWeber conducted a study to determine what kinds of email subject lines performed best. They tested 20 subject lines, sent to a list of over 45,000 subscribers and found that clear subject lines out performed catchy ones by 366 percent. Overall, maintaining clarity is a good policy for any experience, and the principle holds true for confirmation emails from the subject line, to the CTAs and everything in between. Be clear with your new subscribers (potential customers) about how you’ll communicate with them, what they’ve subscribed to and what value you hope to add with your email communications.

What I propose in this book is a hard sell in Western culture. We are primarily oriented toward getting from our partners what we need to feel good and don’t believe we can get much from ourselves. We want to transform the source of pain in the outside world rather than the source within us. That external focus—and the therapies of accommodation that subscribe to it—will only provide temporary relief at best from the inner and outer storms that gradually erode the fertile topsoil of our relationships. There is another way, and we will explore it in this book. Before we do, however, let’s further examine the problems with this accommodation premise.

Reason and Ignorance, the opposites of each other, influence the great bulk of mankind. If either of these can be rendered sufficiently extensive in a country, the machinery of Government goes easily on. Reason obeys itself; and Ignorance submits to whatever is dictated to it. The two modes of the Government which prevail in the world, are, First, Government by election and representation: Secondly, Government by hereditary succession. The former is generally known by the name of republic; the latter by that of monarchy and aristocracy. Those two distinct and opposite forms erect themselves on the two distinct and opposite bases of Reason and Ignorance. - As the exercise of Government requires talents and abilities, and as talents and abilities cannot have hereditary descent, it is evident that hereditary succession requires a belief from man to which his reason cannot subscribe, and which can only be established upon his ignorance; and the more ignorant any country is, the better it is fitted for this species of Government. On the contrary, Government, in a well-constituted republic, requires no belief from man beyond what his reason can give. He sees the rationale of the whole system, its origin and its operation; and as it is best supported when best understood, the human faculties act with boldness, and acquire, under this form of government, a gigantic manliness.

Many people subscribe to the idea that 'violence solves nothing'. In fact, a great many problems can be solved with violence, provided you use enough and in the right way. However, using violent means will often create new problems... Thus if possible it is best to deal with threats by non-violent means. However, sometimes there is no alternative but to use force. If you have tried and failed or been given no opportunity to avoid trouble, de-escalate the situation or deter the assailant, then you must accept that the attack is going to happen and deal with it head-on. If this creates new problems, you can handle them as they arise. Remember that your goal is always to bring the situation to an end on your own terms, and act accordingly.

My personal life is as monotonous as ever; but they have given me permission to walk in the garden, where there are almost seventeen trees ! This is a great happiness for me. Moreover, I am given a candle in the evenings—that's my second piece of luck. The third will be mine if you answer as soon as possible, and send me the next number of the 0. Z. I am in the same position as a country subscriber, and await each number as a great event, like some landed proprietor dying of boredom in the provinces. Will you send me some historical works ? That would be splendid. But best of all would be the Bible (both Testaments). I need one. Should it prove possible, send it in a French translation. But if you could add as well a Slav edition, it would be the height of bliss. Of

In the conduct of my newspaper, I carefully excluded all libeling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences. These things I mention as a caution to young printers, and that they may be encouraged not to pollute their presses and disgrace their profession by such infamous practices, but refuse steadily, as they may see by my example that such a course of conduct will not, on the whole, be injurious to their interests.

During the Cold War between the democratic West and the Soviet Union, there were, of course, many in the West who said, ‘Better dead than Red [communist]’; but many others subscribed to the slogan associated with Bertrand Russell, the twentieth century’s leading atheist philosopher: ‘Better Red than dead.’ Russell’s slogan was consistent with that of much of the well-educated class in Britain. On February 8, 1933, right after Hitler came to power in Germany, the Oxford Union Debating Society held a debate on the resolution, ‘This House will in no circumstances fight for its King and Country.’ The resolution passed 275–153. The vote made an impression on Hitler and Mussolini, as it revealed that many of England’s best educated would prefer to live under Nazism or Fascism than to fight for freedom and risk death.

In the conduct of my newspaper, I carefully excluded all libelling and personal abuse, which is of late years become so disgraceful to our country. Whenever I was solicited to insert anything of that kind, and the writers pleaded, as they generally did, the liberty of the press, and that a newspaper was like a stagecoach, in which any one who would pay had a right to a place, my answer was, that I would print the piece separately if desired, and the author might have as many copies as he pleased to distribute himself, but that I would not take upon me to spread his detraction; and that, having contracted with my subscribers to furnish them with what might be either useful or entertaining, I could not fill their papers with private altercation, in which they had no concern, without doing them manifest injustice. Now, many of our printers make no scruple of gratifying the malice of individuals by false accusations of the fairest characters among ourselves, augmenting animosity even to the producing of duels; and are, moreover, so indiscreet as to print scurrilous reflections on the government of neighboring states, and even on the conduct of our best national allies, which may be attended with the most pernicious consequences.

Step 6. Ensure That Your Environment Supports Your Goals Some people subscribe to the philosophy that if the cure doesn’t hurt, it can’t be working. When it comes to permanent changes in diet and lifestyle, the opposite philosophy is the best: The less painful the program, the more likely it is to succeed. Take steps to make your new life easier. Modify your daily behavior so that your surroundings work for you, not against you. Have the right pots, pans, and utensils to cook with; have the right spices, herbs, and seasonings to make your meals delicious; have your cookbooks handy and review them often to make your dishes lively and appealing. Make sure you give yourself the time to shop for food and cook your meals. Change your life to support your health. Don’t sacrifice your health for worthless conveniences. Avoid temptation. Very few people could quit smoking without ridding their house of cigarettes. Alcoholics avoid bars to stop drinking. Protect yourself by protecting your environment. Decrease the time when you are exposed to rich foods to avoid testing your “willpower.” One of the best ways to do this is to throw all the rich foods out of the house. Just as important is to replace harmful foods with those used in the McDougall Program for Maximum Weight Loss. If many of your meals are eaten away from home, make the situations meet your needs. Go to restaurants that offer at least one delicious, nutritious item. Ask the waiter to remove the butter and olive oil from the table. Accept invitations to dinner from friends who eat and live healthfully. Bring healthful foods with you whenever possible. Keep those people close who support your efforts and do not try to sabotage you. Ask family and friends to stop giving you boxes of candy and cakes as gifts. Instead suggest flowers, a card, or a fruit basket. Tell your mother that if she really loves you she’ll feed you properly, forgoing her traditional beef stroganoff.

Pulling out something surprising about the topic or disagreeing with conventional wisdom. E.g. Why improving your selling skills will lose you sales. Adding some form of quantification or ranking. E.g. The top 3 reasons you’re losing sales. In this case curiosity is aroused because subscribers want to find out what you think are the top 3 reasons and whether they agree with what they’d have picked. Harnessing an emotion. E.g. 7 ways big corporates try to stop you succeeding. In this case tapping in to potential anger and suspicion about large corporates. Linking the topic to something unexpected. E.g. What Jeremy Clarkson taught me about marketing. The curiosity is in wanting to know what a TV celebrity could know about a topic they’re not usually associated with. Hooking in to news and current affairs. E.g. How to achieve Olympic performance in your organisation. Health warning: these can often go stale fast, especially if lots of people make the same analogies. If you’re linking to the news, try to make it a less common story. Name drop a known expert in your field. E.g. David Ogilvy’s best performing adverts. People are curious to see behind the scenes of what a well-known industry expert thinks and does. Admit your mistakes. E.g. My WORST sales meeting ever. A mixture of wanting to know what to avoid themselves and a little schadenfreude at hearing what you did wrong means these emails often get a very high open rate.

Sophisticated investors subscribed to newsletters such as Fred Hickey’s Hi-Tech Strategy letter, Richard Russell’s Dow Theory Letter, Grant’s Interest Rate Observer, Marc Faber’s Gloom, Boom and Doom Report, or welling@weeden, a newsletter that began circulating in 1999, featuring interviews with some of the best minds in the financial community.

and many tough life choices, Gwen must decide who or what she will become. Fleet Cadet or Civilian? Friend or lover? Average or extraordinary? Can she make new friends? Can she trust the old ones, such as Logan Sangre, her sexy high school crush and an Earth special operative? Time and time again, Gwen’s uncanny ability to come up with the best answer in a crisis saves her life and others. And now, her unique Logos voice makes her an extremely valuable commodity to the Atlanteans—so much so that her enigmatic commanding officer Aeson Kassiopei, who is also the Imperial Prince of Atlantis, has taken an increasingly personal interest in her. Before the end of the journey, Gwen must convince him that she has what it takes to compete in the deadly Games of the Atlantis Grail. It’s becoming apparent—the life of her family and all of Earth depends on it. COMPETE is the second book in The Atlantis Grail series. Don’t miss another book by Vera Nazarian! Subscribe to the mailing list to be notified when the next books by Vera Nazarian are available. We promise not to spam you or chit-chat, only make occasional book release announcements.

Man is born rich, but almost everywhere is poor. It is to the elucidation of this paradox that many of the finest minds ... have been devoted for nearly a century. And the best answer they have been able to give is that most men are poor because a few men are rich. And, by the same token, those few men are rich because most men are poor. On this view, wealth is a form of institutionalized plunder. Nothing had to be —or remains to be—discovered, invented, or developed. The wealth of the world has been the same since the beginning of time and will remain the same until the end of time. Hence your slice of the economic cake, both personal and international, necessarily decreases the size of mine, and thus poverty is always someone else’s fault. This means that the wealth of Europe and America was erected on a foundation of cheap bananas. These ideas—a kind of anti-Semitism sans the Jews—are so absurd that they are almost auto-refuting, at least for anyone with a few facts at his disposal and a minimal ability to think connectedly. Yet they have had an historical importance and influence vastly disproportionate to their intellectual merit, and have even constituted an unassailable orthodoxy among ... intellectuals, some of them of great distinction. Indeed, it was hardly possible for someone to be considered an intellectual at all in Latin America unless he subscribed to these ideas. A man who pointed out their logical and empirical shortcomings was considered a traitor to the patria and most likely in the pay of the CIA to boot.

What you can do: • Start by being consistent with your emails That said, don’t send an email just for the sake of sending it. Don’t compromise on quality just because you have to send something out. You can skip a week or two if your emails don’t have a strong call to action, or if you have no compelling reason to email your list. While not every email will be your best, make each email count. • Be bold and repel (on purpose) if you must Maybe your emails will inspire thought and change. Or challenge existing beliefs and myths. Your content may also raise more questions than it offers answers to. Not everyone jives with that type of content or style. But the bolder you are, the more you will attract your ideal reader and repel the rest. What wouldn’t your ideal reader do? What wouldn’t they relate to? Identify these characteristics and be as specific as you can; e.g., They are unlikely to read blogs such as…They are unlikely to identify with the term freelancer…They are unlikely to prefer quick tips over long-form content. Once you have identified these characteristics, keep them in mind as you’re working on your email content. Don’t water down your message to fit your average reader.

As pornography flourished, it became part of the changing view of sexuality. Sex was no longer tied, with a nooselike knot, to procreation, marriage, or romance. Pornography presented a kaleidoscope of sexual possibilities: as pleasure, with a stranger, as self-exploration, as power, with groups or with another woman... The old stereotypes of pornography began to fade away. The caricature of the type of person who enjoyed pornography e.g., dirty old men and nervous perverts-was superseded by the sight of millions of people subscribing to Playboy. Couples viewed pornography together; explicit sex manuals, such as The Joy of Sex, became best sellers, which were prominently stocked by mainstream bookstores.

Together, all four now subscribed to a set of teachings that boiled down to “the law of nonresistance,” as they described it—fundamentally, making the best of the current moment.

The Random Book Club is an offshoot of the shop which I set up a few years ago when business was sore and the future looked bleak. For £59 a year subscribers receive a book a month, but they have no say over what genre of book they receive, and quality control is entirely down to me. I am extremely judicious in what I choose to put in the box from which the RBC books are parcelled and sent. Since subscribers are clearly inveterate readers, I always take care to pick books that I think anyone who loves reading for its own sake would enjoy. There is nothing that would require too much technical expertise to understand: a mix of fiction and non-fiction, with the weight slightly towards non-fiction, and some poetry. Among the books going out later this month are a copy of Clive James’s Other Passports, Lawrence Durrell’s Prospero’s Cell, Iris Murdoch’s biography of Sartre, Neville Shute’s A Town Like Alice, and a book called 100+ Principles of Genetics. All the books are in good condition, none is ex-library, and some – several of them each year – are hundreds of years old. I estimate that if the members decided to sell the books on eBay, they would more than make their money back. There is a forum on the web site, but nobody uses it, which gives me an insight into the type of person who is attracted to the idea – they don’t like clubs where they have to interact with other people. Perhaps that is why I came up with the idea in the first place – it is a sort of Groucho Marx approach to clubs. There are about 150 members and, apart from a minimal amount of advertising in the Literary Review, the only marketing I do is to have a web site and Facebook page, neither of which I have updated for some time. Word of mouth seems to have been the best way of marketing it. It has saved me from financial embarrassment during a very difficult time in the book trade.

six reasons why email is the best: My company AppSumo generates $65 million a year in total transactions. And you know what? Nearly 50 percent of that comes from email. This percentage has been consistent for more than ten years. Don’t believe me? I have 120,000 Twitter followers, 750,000 YouTube subscribers, and 150,000 TikTok fans—and I would give them all up for my 100,000 email subscribers. Why? Every time I send an email, 40,000 people open it and consume my content. I’m not hoping the platform gods will allow me to reach them. On the other platforms, anywhere between 100 and 1 million people pay attention to my content, but it’s not consistent or in my control. I know what you’re saying: “C’mon, Noah, email is dead.” Now ask yourself, when was the last time you checked your email? Exactly. Email is used obsessively by over 4 billion people! It’s the largest way of communicating at scale that exists today. Eighty-nine percent of people check it EVERY DAY! Social media decides who and how many people you’re seen by. One tweak to the algorithm, and you’re toast. Remember the digital publisher LittleThings? Yeah, no one else does, either. They closed after they lost 75 percent of their 20,000,000 monthly visitors when Facebook changed its algorithm in 2018. CEO Joe Speiser says it killed his business and he lost $100 million. You own your email list. Forever. If AppSumo shuts down tomorrow, my insurance policy, my sweet sweet baby, my beloved, my email list comes with me and makes anything I do after so much easier. Because it’s mine. It also doesn’t cost you significant money to grow your list or to communicate with your list, whereas Facebook or Google ads consistently cost money.

Mrs. Henderson, Riley’s fifth-grade teacher, surveyed her class appraisingly. “Capital city of Brazil? Johnny?” “Rio de Janeiro,” Johnny answered quickly. Riley nearly shook her head, but stopped at the last minute. It was an easy mistake to have made, and nobody liked a smarty-pants. “No,” Mrs. Henderson replied. “Anybody else?” The class was silent. Riley wondered if any of the other students could name another city in Brazil. “How about you, Riley?” Riley sighed quietly. She briefly considered pretending she didn’t know the answer, but her mother had told her more than once that pretending to be something that you weren’t was the same as lying, and it was a terrible kind of lying, because it was lying to yourself. “Brasilia,” Riley answered. “That’s right,” Mrs. Henderson smiled. “I’m glad someone in this class has been paying attention.” Riley hadn’t been paying attention. She hadn’t even realized the lesson had moved from the geography of Europe to that of South America. She’d read about Brazil in a travel magazine her parents subscribed to. She toyed with her pen as Mrs. Henderson moved on to another South American country. She wanted to start writing, and to do it the way her great-grandfather had. She could put a story down in her notebook. If it was long enough, she might even fill two of them. Maybe someday she would even be published. The thought of seeing her own book on the shelf in a bookstore was just about the best thing she could think of.

Wrong’ is why we have this office. ‘Wrong’ is why we both have the bank accounts we do. ‘Wrong’ is what our readers, our viewers, our subscribers ... what the public wants to see. ‘Wrong’ is why you and I are rich. For the next two or three weeks, until you turn in that winning ticket, I will be the one person in the world you will need to trust. I will be the architect of the new life the two of you are about to embark on. I know your best case scenarios and a whole lot of the worst case scenarios you might run into. Any publicity for you is publicity for us too. You might not understand it, but as far as the world is concerned, Celebrity Bounty owns you and your family.

I heard business guru and best-selling author Seth Godin address this in a conference. Someone asked him how many subscribers he had to his blog. He told them he didn’t know. Because if he knew, he’d be tempted to make that number grow and he’d start to create content just to make the number grow. Then he said something that I think is so applicable to closing the gap between a day job and a dream job. “You can’t use analytics to figure out the message.” In other words, you can’t allow your results or the measurement of your progress to control your dream. What you do, the message, so to speak, has to be true and honest and come from the core of what you care about, not be a whim in the whirling winds of analytics. You

Pike had at least four minutes inside if the breach registered at a top private security firm. The duty monitor would run a system diagnostic to make sure the alarm hadn’t been triggered by a malfunction, then phone the subscriber. If the subscriber could not be reached, the monitor would alert a mobile unit or the police, who would respond only after finishing their current call. Four minutes was the best-case response time, but Pike knew the real-world response times were much longer. Pike

Hamilton was more persuasive than he realized, and a delegation of business leaders soon approached him to subscribe to a “money-bank” that would thwart Livingston’s land bank. “I was a little embarrassed how to act,” Hamilton confessed sheepishly to Church, “but upon the whole I concluded it best to fall in with them.” 51 Instead of launching a separate bank, Hamilton decided to represent Church and Wadsworth on the board of the new bank. Ironically, he held in his own name only a single share of the bank that was long to be associated with his memory. On February 23, 1784, The New-York Packet announced a landmark gathering: “It appearing to be the disposition of the gentlemen in this city to establish a bank on liberal principles . . . they are therefore hereby invited to meet tomorrow evening at six o’clock at the Merchant’s Coffee House, where a plan will be submitted to their consideration.” 52 At the meeting, General Alexander McDougall was voted the new bank’s chairman and Hamilton a director. Snatching an interval of leisure during the next three weeks, Hamilton drafted, singlehandedly, a constitution for the new institution—the sort of herculean feat that seems almost commonplace in his life. As architect of New York’s first financial firm, he could sketch freely on a blank slate. The resulting document was taken up as the pattern for many subsequent bank charters and helped to define the rudiments of American banking. In the superheated arena of state politics, the bank generated fierce controversy among those upstate rural interests who wanted a land bank and believed that a money bank would benefit urban merchants to their detriment. Within the city, however, the cause of the Bank of New York made improbable bedfellows, reconciling radicals and Loyalists who were sparring over the treatment of confiscated wartime properties.

I don’t subscribe much to any of these fancy investing theories, and most people seem surprised to learn that I’ve never done much investing in anything except Wal-Mart. I believe the folks who’ve done the best with Wal-Mart stock are those who have studied the company, who have understood our strengths and our management approach, and who, like me, have just decided to invest with us for the long run. We

I get busy and bury my thoughts in the movement of my hands. There is a saying I have grown to love and respect. It makes sense if you subscribe to the thought that the world, universe, God – however you choose to believe – always works in your best interest and for your highest good. We do not always see our highest good, and this can mean that the world, universe, God has to step in at times and make something happen. This can look like a step you were afraid to take. It can mean forcing you into action you would have perhaps never taken.

You need a good process for qualifying prospects before they get to you so you’re not stuck doing demos with people who will pay you $30 a month or are the wrong fit for your product. Dialing in your positioning, website, and marketing is one way to make sure you’re attracting the right prospects and weeding out those who aren’t a good match. Using a qualifying form to schedule a demo is also good. Have them put in the company’s name, the company’s size, their best work email, and other information you need to know. Weeding through those prospects can be time-consuming—especially if you have a dual funnel with low-priced and enterprise-level tiers. Here’s a hack: At Drip, anytime someone clicked “Book a Demo,” they got a pop-up that asked for their name and value metric (i.e., how many subscribers they had). If they put in a low number, they were redirected to a page with a video demo, a 10-minute screencast of me walking through the product. If they put in a high number, they were directed to our scheduling link to book a time for a more extensive conversation. As Drip grew, the cutoff number for in-person demos grew, too. At first, we were doing demos for people in our lowest tiers because it was early and we wanted to learn about our market by talking to anyone we could. Bit by bit, we ratcheted up the number on the form based on how many salespeople had the bandwidth to run demos.

Arianism, as the heresy was known, took on a life of its own. Even many bishops and priests subscribed to it because it was easier to think of Christ as having one nature rather than two, inasmuch as everyone in everyone’s neighborhood had only one nature. Arianism lasted for centuries, and in practice, even if not with that title, it is held by many today. They believe that Jesus was the Best Man Ever, but that’s it.

Screenplay is a company that provides music videos to businesses. Music and video screens are such common attractions in city businesses that court sexual minorities that many of them subscribe to this service. Via disc-based or direct-to-system download, Screenplay subscribers pay for access to a service called “VJ Pro,” where they choose from different genres of music videos that loosely resemble radio formats: HitsVision, a Top 40 mix that promises subscribers “nothing but the hits from every source”; DanceVision, featuring “exclusive remixes, hard to find imports and popular mainstream hits and everything in between designed expressly for the fast paced dance environment”; UrbanVision, a rhythm and blues/hip-hop hybrid that purports “to be all inclusive”; RockVision, rock music featuring songs “from Classic . . . to Disco, New Wave to Old School”; CountryVision, “an upbeat mix of current hits and classic favorites”; and LatinVision, “designed specifically for the sophisticated Latin dance crowd that demands only the hottest and best in tropical, Caribbean, merengue dance and Latin pop.”48 Many gay bars subscribe to ClubVision, which features a mix of “techno, trance and euro-flavored . . . tracks.”49 For dance-themed bars, this subscription features “an extended autoplay feature and individual chapter stops for single track selection.

ACTION Have a look at your welcome email now. Have you included the following? • Explained who you are and what you do • Explained why you are the best person to learn from • Described what they can expect from you • Asked them to follow you on 1–2 social media platforms • Opened a curiosity loop (in the P.S.) about what your next email will be about • Asked a specific question and encouraged a reply

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... one of Jessica’s biggest, earliest flaws is that she swallowed the capitalist, patriarchal system wholesale. She’s so deeply conditioned by the neoliberal idea of what success means: that she has to be the best at everything; that she has to achieve this uncomplicated, unnuanced version of first place in every aspect of her life in order to be valuable. It’s an ugly belief system because it’s ultimately about achieving power and dominance over other people; there’s no room for give and take. Jessica’s fatal flaw is that she saw how bad this belief system treated people like her father and she still subscribed wholeheartedly; in fact, she contorts herself in service of it almost until the end.

The Recommended Best Practices cover everything else—from measuring success and email design to targeting and testing. These 166 rules are much more directional than prescriptive. How these rules are executed will vary from company to company. And some brands will discover through testing they can bend or even break a few of these rules and achieve better results. These rules separate great marketers from the pack.

these fears and the insecurities that protect us influence: The rules we force ourselves to follow The opportunities we justify avoiding The excuses we give into The stories we tell ourselves about others The assumptions we make about the world  The generalizations about the world The unhealthy narratives we subscribe to The beliefs we hold about what is possible The limitations we place on others The logic and reasoning we insist are correct The best practices we follow  The self-sabotaging behaviors we engage in

I used to subscribe to the belief that a person’s loved ones are the people who know them best. It wasn’t until I had some life experience under my belt that I learned the premise couldn’t be farther from the truth. Sometimes a person’s loved ones are the last to know—or the last to acknowledge—a fault or weakness. That’s especially true when you’re Amish.

We can acknowledge the effectiveness of passive management without having to subscribe to the idea that the price Mr Market offers for a security is the best estimate of its fundamental value

How many subscribers do you have left, anyway? Isn't print dying? How long until it's actually dead and you're out of a job?

we use it to manage our recurring expenses. In other words, we use it to budget. Every year, we determine COGS, G&A, and R&D spends as a percentage of our ARR. Budgeting used to be a total nightmare, with all sorts of politics and loud voices. Now it’s actually pretty simple. All our department heads know that the best way for them to grow their budget is for them to contribute to growing our ARR. How are they using their resources effectively toward that single goal? When ARR grows, your budget grows.

The profession of journalism is an important one and considered by many to be a mandatory component of a free society. Will you get access to the brightest minds and greatest reporters for free? Perhaps, but if we hope to continue to see their best work, society needs to support them properly. Be a paid subscriber.

Here’s what your welcome email should address: • Deliver your opt-in incentive. • Share some social proof in the form of testimonials or links to places you’ve been featured. • State why are you the best person to inspire, educate, or teach your subscriber about the topic and why the topic is important. • Open a conversation loop. Ask them a specific question that will enable

I think everyone would agree that brands are still very important, but today you communicate your brand through experiences, not ads. The best sales pitch for Netflix is binge-watching a great Netflix show. The same principle applies to buying glasses from Warby Parker. Or conducting a Google search. Or looking up a prospect on Salesforce.

Easy Ways To Make Your Favorite Foods Healthier So you have decided that it is time to eat healthy. The only thing you know is that it's hard to change something that you have been doing all your life. The tips that you will find in this article will help you lead a nutritious life and to keep with it. To avoid eating too much food at mealtime when dieting, use smaller plates, bowls and cups. It is instinct to fill up your plate so if you use smaller dishes, you will eat less food. Your mind will also let your stomach know you are full since you see a full plate when eating. A great nutritional tip is to subscribe to a magazine devoted to nutrition. There are plenty of publications out there that offer interesting recipes, as well as, the latest information regarding health and nutrition. Having a nutrition magazine like this, can make cooking at home, a lot more exciting. To stay away from sodas and other sugary drinks, you need to find an alternative. It is natural to have cravings for something sweet: why not try fruit juice? Or better yet, mix fruit juice and water. Buy some oranges and squeeze them yourself. You can do the same with a lot of fruits, and combine different kind of juices for flavor. Try buying your fruits and vegetables at a farmer's market near you. Not only do locally-grown foods have a minimal impact on the environment, but they are also better for you, since small farms generally use less harmful chemicals. It's fun to walk around and sample all the delicious fruits and vegetables. Converse with the farmers to ensure you know exactly where and how the food was produced. A good nutrition tip is to stay away from muffins and bagels when you're eating breakfast. Muffins and bagels tend to be high in sugar, and their glycemic index is pretty high. This means that they'll more than likely be stored as fat. Try eating oatmeal instead. Salad is one of the best things that you can put into your body, and can limit the amount of fat that you consume. Instead of eating a hearty meal that is filled with calories and carbohydrates, eat a salad. This will go a long way in your quest for the perfect body. If you are a big coffee drinker, try switching to decaf coffee. Decaf coffee is low in calories and can help you with your coffee cravings. If you need to add items to your coffee, such as sugar or milk, be sure to use the healthiest options available: for example, skim milk or sugar substitute. Liven up your homemade omelet, by including fresh or frozen vegetables. Omelets have an irresistible attraction when they contain fresh or frozen vegetables. Vegetables add interest, as well as, texture, color, flavor and vital nutrients. Just slice some up, saute and then add them to the omelet just before you flip and close it up. As you can see with these tips, switching over to a nutritious lifestyle is not as hard as it first seems. With the simple ideas presented in this article, you will be able to live a healthy and nutritious life. So no matter what kinds of foods you were eating before, if you follow these tips, you will succeed.

This is another classic example of building a successful business by starting with the customer’s wants and needs, attacking pain points with a machete in order to surface the best outcome, and growing a loyal subscriber base in the process.

Alma said, "They seem to be greatly amused with something in there." "Me, probably," said Beaton. "I seem to amuse everybody to-night." "Don't you always?" "I always amuse you, I'm afraid, Alma." She looked at him as if she were going to snub him openly for using her name; but apparently she decided to do it covertly. "You didn't at first. I really used to believe you could be serious, once." "Couldn't you believe it again? Now?" "Not when you put on that wind-harp stop." "Wetmore has been talking to you about me. He would sacrifice his best friend to a phrase. He spends his time making them." "He's made some very pretty ones about you." "Like the one you just quoted?" "No, not exactly. He admires you ever so much. He says" She stopped, teasingly. "What?" "He says you could be almost anything you wished, if you didn't wish to be everything." "That sounds more like the school of Wetmore. That's what you say, Alma. Well, if there were something you wished me to be, I could be it." "We might adapt Kingsley: 'Be good, sweet man, and let who will be clever.'" He could not help laughing. She went on: "I always thought that was the most patronizing and exasperating thing ever addressed to a human girl; and we've had to stand a good deal in our time. I should like to have it applied to the other 'sect' a while. As if any girl that was a girl would be good if she had the remotest chance of being clever." "Then you wouldn't wish me to be good?" Beaton asked. "Not if you were a girl." "You want to shock me. Well, I suppose I deserve it. But if I were one-tenth part as good as you are, Alma, I should have a lighter heart than I have now. I know that I'm fickle, but I'm not false, as you think I am." "Who said I thought you were false?" "No one," said Beaton. "It isn't necessary, when you look it—live it." "Oh, dear! I didn't know I devoted my whole time to the subject." "I know I'm despicable. I could tell you something—the history of this day, even—that would make you despise me." Beaton had in mind his purchase of the overcoat, which Alma was getting in so effectively, with the money he ought to have sent his father. "But," he went on, darkly, with a sense that what he was that moment suffering for his selfishness must somehow be a kind of atonement, which would finally leave him to the guiltless enjoyment of the overcoat, "you wouldn't believe the depths of baseness I could descend to." "I would try," said Alma, rapidly shading the collar, "if you'd give me some hint." Beaton had a sudden wish to pour out his remorse to her, but he was afraid of her laughing at him. He said to himself that this was a very wholesome fear, and that if he could always have her at hand he should not make a fool of himself so often. A man conceives of such an office as the very noblest for a woman; he worships her for it if he is magnanimous. But Beaton was silent, and Alma put back her head for the right distance on her sketch. "Mr. Fulkerson thinks you are the sublimest of human beings for advising him to get Colonel Woodburn to interview Mr. Dryfoos about Lindau. What have you ever done with your Judas?" "I haven't done anything with it. Nadel thought he would take hold of it at one time, but he dropped it again. After all, I don't suppose it could be popularized. Fulkerson wanted to offer it as a premium to subscribers for 'Every Other Week,' but I sat down on that.

In 1955, the year my mom was pregnant with me, Bertolt Brecht voted Mao Zedong’s essay “On Contradiction” the “best book” he had read in the past twelve months, a period of time that saw the publication of William Golding’s Lord of the Flies, Kingsley Amis’s Lucky Jim, Sloan Wilson’s The Man in the Gray Flannel Suit, J.R.R. Tolkien’s The Lord of the Rings, and Dr. Seuss’s Horton Hears a Who! Mao…a guy who never brushed his teeth, who just rinsed his mouth out with tea when he woke up…who, according to his personal physician, Li Zhisui, never cleaned his genitals. Instead, Mao said, “I wash myself inside the bodies of my women.” The Imaginary Intern and I were great admirers of Mao’s Talks at the Yan’an Forum on Literature and Art and we diligently tried to apply his dictum “Discard what is backward and develop what is revolutionary” to the production of Gone with the Mind, and although I agree with Mao that one should bathe infrequently, and that when one does, one should use the vaginal flora of other creatures instead of soap, I subscribe unswervingly to the conviction that a gentleman should never go out in public at night without pomaded hair and heavy cologne…

Subscribing to the egalitarian notion that every child must have the same education, we have neglected to provide an educational system which will tax the talents and stir the ambitions of our best students and which will thus insure us the kind of leaders we will need in the future.

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In two years of research the best example of self-disruption I can find is Netflix. Netflix’s transition to streaming from DVD rental by mail was not nearly as smooth as many would like to remember it, but in hindsight it appears genius. Netflix was founded in 1997 as a DVD mail service and pretty rapidly rose to take huge market share from local video stores who could not compete with its vast range of titles. People soon appreciated the appeal of no late fees, the ability to have several movies out at the same time, as well as its unlimited consumption tariff. Always keen to keep abreast of the latest technology, in 2007 Netflix spent about $40 million to build data centres and to cover the cost of licensing for the initial streaming titles (Rodriguez, 2017). When internet speeds allowed, it introduced streaming as an additional service for its existing subscribers. Monthly fees remained the same, but those with more expensive tariffs were given access to more hours of streamed content. While it added something for free, it also helped give people a reason to upgrade to more expensive plans. Growth was impressive, the video libraries of streamed content rose, the share price rose impressively from $3 in 2007 to over $42 in 2011, and life was good. In September 2011 Netflix made a very bold move. It created two tariffs, and moved all its US subscribers onto two separate plans: the original DVD-by-mail service was to be called Qwikster; the other was a streaming service for a lower monthly fee. The market was shocked, and by December the stock price was below $10 and the company was in pieces. The company rapidly lost higher revenue DVD subscribers and within nine months profits were down by 50 per cent (Steel, 2015). And yet slowly things changed. First, the lower prices suddenly appealed to a much wider market, bringing in far more paying customers, allowing Netflix to buy more content and to slowly raise prices. Then Netflix started making its own original content, clearing out global streaming rights, and then at a flick of a switch it was able to expand globally. If Netflix had not disrupted itself it would be a very different company. It would rely on a massive physical distortion system, with very high costs. It would probably have lost out massively to YouTube and would have withered away as a mail-order DVD supplier. Instead, Netflix’s share price is now nearly $200, five times more than it was when it bravely self-disrupted, it operates in 190 countries, makes nearly $9 billion in revenue from over 110 million customers (Feldman, 2017). Today DVDs represent only 4 per cent of Netflix’s users. It seems that in 2011, when Wall Street was demanding the resignation of Reed Hastings for reinventing the business, they were wrong. From this you can see the pressure this approach places on leaderships, the confidence you need to have, the degree to which this antagonizes the market and everyone around you. This move takes balls. The confidence, conviction, and aggression, to change before you have to create your own future, is remarkable.