“
Tweet others the way you want to be tweeted.
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Germany Kent (You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life)
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Understand your audience and you will understand the impact of your message on each follower in your social media networks.
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Matt Gentile
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Psychopathy was positively associated with in-house ratings of charisma and presentation style: creativity, good strategic thinking, and excellent communication skills.
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Kevin Dutton (The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success)
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A full-throttled deployment of the practices of strategic communication would kill candor and leave truth bereft to fend for herself in the backstabbing night of political bogeys.
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Nick Bostrom
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You are responsible for everything you TWEET and RETWEET.
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Germany Kent
“
A fundamental approach to life transformation is using social media for therapy; it forces you to have an opinion, provides intellectual stimulation, increases awareness, boosts self-confidence, and offers the possibility of hope.
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Germany Kent
“
One of the greatest ways you can affirm value in another person is by giving them the gift of your undivided attention, the kind of attention that says, “I hear what you are saying because I value who you are.” You don’t have to agree with someone to show them their value as a person. Listening demonstrates that any person you meet is worthy of your respect and attention.
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Joe Jordan (Sharpen Your Life: 52 Strategic Moments to Create a Lifetime of Success)
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A man will strategically organize his life in boxes and then spend most of his time in the boxes he can succeed in.
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Pam Farrel (Men Are Like Waffles--Women Are Like Spaghetti Devotional Study Guide)
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Grey Hair Doesn't Guarantee Grey Matter.
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Rahul Guhathakurta
“
By setting clear agendas, facilitating participation, leveraging technology, and maintaining strong communication, boards can transform meetings into strategic forums that propel the company towards long-term success.
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Hendrith Vanlon Smith Jr. (Board Room Blitz: Mastering the Art of Corporate Governance)
“
Reputation is an outcome; but it is also a valuable, strategic asset.
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Andrew Griffin (Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR in Practice))
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Always remember, Brand exists in the consumers mind, so the brand is owned by the user.
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Abraham Varghese
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People tend to accept information that confirms their existing beliefs and feelings, and reject information that contradicts them. This is called “motivated reasoning,” and it means that providing people with corrective information often does not work and may even strengthen their original beliefs. This also means that when people receive new information, their existing beliefs and feelings may have more influence over whether they believe or reject this information than rational reasoning.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
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Confronting information that directly challenges existing beliefs can be psychologically threatening to people, especially if the information challenges their sense of identity.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
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He was now in command of the Northwest African Strategic Air Forces, so was responsible for the relentless attacks on Axis lines of communication in Italy,
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James Holland (The Savage Storm: The Battle for Italy 1943)
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No "offense" should be taken, as "none" has been given.
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Rahul Guhathakurta
“
Hutu extremists were able to incite genocide in Rwanda in part because years of propaganda had influenced Hutus to view Tutsis as less than human and so dangerous that they must be eliminated from the country.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
“
A borrowed signature story can also come from news accounts, historical events, biographies, novels, fables, TV shows or movies. Whatever the source, the stories must communicate the strategic message in an intriguing, involving and authentic way.
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David A. Aaker (Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires)
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Doublespeak that calls a bribe a "rebate" or "after sales service," the illegal overthrow of a legitimate government "destabilizing a government," and lies "strategic misrepresentations" is language that avoids responsibility, that makes the bad seem good, the negative appear positive, something unpleasant appear attractive, language that only appears to communicate. It's language designed to alter our perception of reality and corrupt our thinking. Ultimately, doublespeak breeds suspicion, cynicism, distrust and, hostility.
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William D. Lutz (Doublespeak Defined: Cut Through the Bull**** and Get the Point!)
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Beyond the pitch, the must successful Public Relations agencies are BOSS because they know the power of strategic execution and can be trusted to get the job done. They have broad affiliations and talented staff who know their industry, and are willing to try new ways to reach a wider audience.
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Germany Kent
“
Delegating, thinking strategically, communicating—you may think this all sounds like Management 101. And you’re right. The most basic elements of management are often what trip up managers early in their careers. And because they are the basics, the bosses of rookie managers often take them for granted. They shouldn’t—an extraordinary number of people fail to develop these skills. I’ve maintained an illusion throughout this article—that only rookie managers suffer because they haven’t mastered these core skills. But the truth is, managers at all levels make these mistakes. An organization that supports its new managers by helping them to develop these skills will have surprising advantages over the competition.
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Linda A. Hill (HBR's 10 Must Reads for New Managers (with bonus article “How Managers Become Leaders” by Michael D. Watkins) (HBR's 10 Must Reads))
“
When politicians fail to address the issues that matter, when news companies cut back on investigative reporting, when media barrage the public with fearsome and unintelligible images of catastrophe, making their audiences feel helpless and hopeless, nonprofits can provide the evidence and testimony that drive public engagement and promote solutions to social problems.
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Kathy Bonk (Strategic Communications for Nonprofits: A Step-by-Step Guide to Working with the Media (The Jossey-Bass Nonprofit Guidebook Series 3))
“
Kensi Gounden, Highly innovative new technologies can be both disruptive and transformative, but technology adoption can also be incremental, such as simply automating a manual process. So introducing business technology innovations, either incremental or step-change, may embrace increasing online connectivity across the business, strategic technology acquisition and use or using time-saving technologies to improve internal communication.
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Kensi Gounden
“
Women flake on men because men fail to demonstrate their high sexual market value during texting exchanges with them. If these men were strategic about using their texts to playfully and effectively communicate to these women the fact that they are masculine men who have high social status and are preselected by women, women would not flake on them. In fact, ever since I figured out how to emphasize these attributes about myself in my communications with women, no woman has flaked on me.
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Strategic Lothario (Become Unrejectable: Know what women want and how to attract them to avoid rejection)
“
Most frequently, groups are formed and assigned the task of setting goals for a specific part of the strategic plan. One group might be working on the mission statement, another on curriculum, another on instruction, another on technology, another on facilities, and so forth. Groups work simultaneously with little communication between them before they present their recommendations to the total group. How can they do this??? Won’t the mission be a strong influence on curriculum, won’t a new vision have a strong influence on facilities, etc.?
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Charles Schwahn (Inevitable: Mass Customized Learning)
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It’s natural for anyone in a leadership position to blame subordinate leaders and direct reports when something goes wrong. Our egos don’t like to take blame. But it’s on us as leaders to see where we failed to communicate effectively and help our troops clearly understand what their roles and responsibilities are and how their actions impact the bigger strategic picture. “Remember, it’s not about you,” I continued. “It’s not about the drilling superintendent. It’s about the mission and how best to accomplish it. With that attitude exemplified in you and your key leaders, your team will dominate.
”
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Jocko Willink (Extreme Ownership: How U.S. Navy SEALs Lead and Win)
“
Rwanda’s Muslim community is an example of a group (a full community rather than isolated individuals) that resisted the appeal of dangerous speech and other pressures to participate in the genocide. The Muslim community, which had both Hutu and Tutsi members, not only refused to participate in the genocide but actively opposed it. Its actions during the genocide included rescuing, hiding, and taking care of Muslim and non-Muslim Tutsis, and providing safe haven in mosques. Muslims also rejected commands to kill or reveal Tutsis hidden in their communities, on several occasions going so far as to fight back and be killed themselves.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
“
When you skip a meal, telling your rumbling stomach that food is coming later in the day, and therefore it has no reason to fear starvation, doesn’t alleviate the powerful sensation of hunger. Similarly, explaining to your brain that the neglected interactions in your overfilled inbox have little to do with your survival doesn’t seem to prevent a corresponding sense of background anxiety. To your entrenched social circuitry, evolved over millennia of food shortages mitigated through strategic alliances, these unanswered messages become the psychological equivalent of ignoring a tribe member who might later prove key to surviving the next drought. From this perspective, the crowded email inbox is not just frustrating—it’s a matter of life or death.
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Cal Newport (A World Without Email: Reimagining Work in an Age of Communication Overload)
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The qualities of a successful military strategist will change from person to person, but there are a central few that all of them need. These include, above all else, strategic judgment, but also stamina, interpersonal skills and a feel for people; an ability to energize, inspire and motivate; the ability to communicate effectively orally and in writing; a degree of personal presence and charisma; a sincere love of servicemen and women; an ability to be tough when needed, but also compassionate when that is appropriate; fortitude in the face of adversity and the capacity to stay calm in the midst of chaos; an ability to deal with setbacks, missteps and mistakes; a sense of what leadership style is required to bring out the best in those immediately below, and also for the organization collectively. A great strategic leader also needs to be able to foresee how a conflict will end.
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David H. Petraeus (Conflict: The Evolution of Warfare from 1945 to Ukraine)
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A great lawyer listens first, speaks second, and always thinks strategically."
"Effective lawyering is less about winning arguments and more about crafting solutions that stand the test of justice."
"The power of a lawyer lies in their ability to turn complexity into clarity."
"A true lawyer is an advocate for the truth, not just for their client."
"Lawyering is the art of persuasion, guided by reason and grounded in integrity."
"A good lawyer knows the law; a great lawyer knows how to apply it wisely and ethically."
"The essence of lawyering is not just in knowing the law, but in understanding people."
"A lawyer's greatest skill is turning conflict into resolution with words that heal, not hurt."
"Lawyering requires the courage to stand firm in principle and the flexibility to adapt in practice."
"To be a lawyer is to be a guardian of justice, ensuring fairness prevails over power.
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Vorng Panha
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*ALL YOUR VERBALISATION IS BLABBERING. WHEN YOU ARE NOT BLABBERING, YOU CAN RETAIN THE COGNITION.
*IF YOU MAKE YOUR COMMUNICATION ONLY THROUGH WRITING, YOU CAN ALWAYS MAKE SURE: ‘YES I AM FROM THAT SPACE. I AM HERE AS PARAMASHIVA AND THE OTHER IS ALSO PARAMASHIVA, SO I AM HERE TO BE ULTIMATELY INTEGRATED, NOT BE CHEATING, EXPLOITING, WITH CUNNINGNESS OR BEING STRATEGIC IN THE RELATIONSHIP.
*IT WILL BECOME CONSCIOUS SOVEREIGNTY: INTEGRITY TO INTEGRITY, PARAMASHIVA TO PARAMASHIVA, ONENESS TO ONENESS!
*DECIDE: ‘IF THERE IS A CONFLICT, I WILL EXPLAIN MY CONFLICT AND INSECURITY AND FEARS TO THIS PARAMASHIVA, KNOWING THAT THIS PARAMASHIVA WILL NOT EXPLOIT. THIS PARAMASHIVA WILL NOT EXPLOIT ME, BUT WILL ONLY SUPPORT ME IN MANIFESTING MY PARAMASHIVATVA MORE AND MORE.’
*MOST OF YOUR DELUDED INSECURITIES WILL MELT DOWN.
*YOU WILL KNOW ONLY THE ‘REAL PROBLEM’ AND YOU WILL BE ABLE TO SOLVE IT!
*I KNOW THE POWERFULNESS OF THIS SAMADHI. I HAVE SEEN MY GURUS DOING IT AND I HAVE DONE IT.
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Nithyananda Paramahamsa
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Leaders, some of whom are politicians in this book while others are soldiers, must be able to master four major tasks.2 Firstly, they need comprehensively to grasp the overall strategic situation in a conflict and craft the appropriate strategic approach – in essence, to get the big ideas right. Secondly, they must communicate those big ideas, the strategy, effectively throughout the breadth and depth of their organization and to all other stakeholders. Thirdly, they need to oversee the implementation of the big ideas, driving the execution of the campaign plan relentlessly and determinedly. Lastly, they have to determine how the big ideas need to be refined, adapted and augmented, so that they can perform the first three tasks again and again and again. The statesmen and soldiers who perform these four tasks properly are the exemplars who stand out from these pages. The witness of history demonstrates that exceptional strategic leadership is the one absolute prerequisite for success, but also that it is as rare as the black swan.
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David H. Petraeus (Conflict: The Evolution of Warfare from 1945 to Ukraine)
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Buy Old Gmail Accounts From GlobalPVAShop: A Strategic Asset for Online Success
In today’s digital-first world, the email account you use is more than just a communication tool — it’s an identity, a marketing engine, and a trust signal. Among all email platforms, Gmail, powered by Google, is the most widely used and trusted. But when it comes to growth hacking, automation, outreach campaigns, or even creating business credibility, “new” Gmail accounts don’t always get the job done. This is where old Gmail accounts come into play — and GlobalPVAShop has positioned itself as a top provider of high-quality, aged Gmail accounts for every professional purpose.
Whether you're an internet marketer, SEO expert, business owner, or simply someone trying to manage multiple Google services efficiently, buying old Gmail accounts could be the smart shortcut you need.
Reputation and Trustworthiness
The seller’s reputation is crucial when buy old Gmail accounts. Choosing a trusted seller ensures the account’s legitimacy and security. Research the seller’s background, reviews, and credentials to gauge their trustworthiness.
By carefully examining the account’s age, activity, and the seller’s reputation, you can make a smart choice. This way, you’ll get an old Gmail account that’s trustworthy and meets your needs.
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Buy Old Gmail Accounts - 100% Verified Aged, PVA a
“
One of the commonly accepted narratives of the Internet is that it was built to survive a nuclear attack. This enrages many of its architects, including Bob Taylor and Larry Roberts, who insistently and repeatedly debunked this origin myth. However, like many of the innovations of the digital age, there were multiple causes and origins. Different players have different perspectives. Some who were higher in the chain of command than Taylor and Roberts, and who have more knowledge of why funding decisions were actually made, have begun to debunk the debunking. Let’s try to peel away the layers. There is no doubt that when Paul Baran proposed a packet-switched network in his RAND reports, nuclear survivability was one of his rationales. “It was necessary to have a strategic system that could withstand a first attack and then be able to return the favor in kind,” he explained. “The problem was that we didn’t have a survivable communications system, and so Soviet missiles aimed at U.S. missiles would take out the entire telephone-communication system.”76 That led to an unstable hair-trigger situation; a nation was more likely to launch a preemptive strike if it feared that its communications and ability to respond would not survive an attack. “The origin of packet switching is very much Cold War,” he said. “I got very interested in the subject of how the hell you build a reliable command and control system.”77 So in 1960 Baran set about devising “a communication network which will allow several hundred major communications stations to talk with one another after an enemy attack.”78
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Walter Isaacson (The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution)
“
I find that while each partner might have needed some specific coaching, the real tests we faced were basically the same, season after season. We had to learn to move as a team. We had to master complex, carefully timed choreography. We had to face the hot lights and live action and the idea that millions of eyes were upon us. But beyond that, I needed to inspire and instill confidence in each person I coached and danced with. I needed to communicate with an open heart and empathetic, encouraging words. I had to critique usefully and praise strategically. I also needed to be my authentic self--exposing my personal vulnerabilities to win their trust. Ultimately, I had to make each of my partners embrace not just me, but also her own sill and power. Every partner I’ve danced with has it within them to kick ass and climb mountains. When you put yourself in a situation when you’re vulnerable, that’s when your power is revealed. And it’s always there; it’s part of your DNA. It’s like a woman walking into a room looking for the diamond necklace and realizing it’s around her neck. I’m not changing any of these ladies; I’m helping them rediscover themselves.
And truth be told, that was never my goal. I never walked into a studio thinking, I’m going to transform this person’s life. I’m no therapist! I was just trying to put some damn routines together! But I realized after all these seasons that the dance is a metaphor for the journey. Every one of my partners has had a very different one. What they brought to the table was different; what they needed to overcome was different. But despite that, the same thing happens time and time again: the walls come tumbling down and they find their true selves. That I have anything at all to do with that is both thrilling and humbling. In the beginning, I thought I was just along for the ride--army candy.
To touch a person’s life, to help them find their footing, is a gift, and I’m thankful I get to do it season after season.
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Derek Hough (Taking the Lead: Lessons from a Life in Motion)
“
But states have difficulty evaluating cybersecurity threats. If a state does detect an intrusion in one of its vital networks and if that intrusion looks to be from another state, what should the state suffering the intrusion conclude? On the one hand, it might be a defensive-minded intrusion, only checking out the intruded-upon state’s capabilities and providing reassuring intelligence to the intruding state. This might seem unsettling but not necessarily threatening, presuming the state suffering the intrusion was not developing capabilities for attack or seeking conflict. On the other hand, the intrusion might be more nefarious. It could be a sign of some coming harm, such as a cyber attack or an expanding espionage operation. The state suffering the intrusion will have to decide which of these two possibilities is correct, interpreting limited and almost certainly insufficient amounts of data to divine the intentions of another state. Thus Chapter Four’s argument is vitally important: intrusions into a state’s strategically important networks pose serious risks and are therefore inherently threatening. Intrusions launched by one state into the networks of another can cause a great deal of harm at inopportune times, even if the intrusion at the moment of discovery appears to be reasonably benign. The intrusion can also perform reconnaissance that enables a powerful and well-targeted cyber attack. Even operations launched with fully defensive intent can serve as beachheads for future attack operations, so long as a command and control mechanism is set up. Depending on its target, the intrusion can collect information that provides great insight into the communications and strategies of policy-makers. Network intrusions can also pose serious counterintelligence risks, revealing what secrets a state has learned about other states and provoking a damaging sense of paranoia. Given these very real threats, states are likely to view any serious intrusion with some degree of fear. They therefore have significant incentive to respond strongly, further animating the cybersecurity dilemma.
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Ben Buchanan (The Cybersecurity Dilemma: Hacking, Trust and Fear Between Nations)
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If you want to know more or have any queries, just knock us here–
Email: usnewitshop@gmail.com
Telegram: @usnewitshop
WhatsApp: +1 681 523 6914
How to buy Gmail accounts
In today’s digital age, managing online presence is essential for individuals and businesses alike. Whether you’re looking to enhance your marketing efforts or streamline personal communications, having multiple Gmail accounts can be a game changer. But with the increasing demand for these accounts, many people are exploring the option to buy Gmail accounts instead of creating them from scratch.
But can you really buy old Gmail accounts in 2024? And if so, where do you even start? This comprehensive guide will walk you through everything you need to know about purchasing Gmail accounts safely and effectively. From understanding different types of accounts to tips on maintaining them, we’ve got all the insights you’ll need right here. So let’s dive into the world of buying Gmail accounts!
Can you buy old Gmail accounts in 2024?
Yes, you can buy old Gmail accounts in 2024. Many people seek aged accounts for various purposes, including marketing and social media management.
Aged accounts often come with established credibility. They may have a longer history and potentially fewer restrictions compared to newly created ones. This makes them appealing for users looking to build trust quickly.
However, it’s essential to approach this carefully. Not all sellers provide genuine or safe accounts; some might offer compromised or flagged profiles that could lead to unwanted issues down the line.
Research is key before making any purchase. Look for reputable sources with positive reviews and transparent practices regarding account ownership and authenticity. Always ensure you’re complying with Google’s terms of service when acquiring these accounts as well.
5 Best Sites to Buy Gmail Accounts in Bulk (PVA & Aged)
When it comes to buying Gmail accounts in bulk, there are several reputable sites that stand out.
First on the list is **PVAAccounts**, known for a wide selection of aged and phone-verified accounts. Their user-friendly interface makes purchasing seamless.
Next up, **AccountKings** offers both PVA and non-PVA options tailored to your needs. They have a solid reputation for their customer support.
**BulkGmailCreator** specializes in providing high-quality aged Gmail accounts at competitive prices. Their focus on account quality ensures reliability.
Another option is **BuyAccs**, which features various packages designed for different purposes, including social media marketing and online businesses.
Check out **GmailPVA**, where you can find bulk purchases with guaranteed replacements if issues arise soon after purchase. Each site provides unique advantages worth exploring further based on individual requirements.
Why buy Gmail accounts?
Buying Gmail accounts can be a strategic move for various reasons. Many individuals and businesses seek multiple accounts to manage different aspects of their online presence.
Having several email addresses allows you to segregate personal, professional, and promotional communications effectively. This helps in keeping your inbox organized and reduces the risk of missing important messages.
Online marketing campaigns often require numerous accounts for outreach efforts. Bulk emailing or managing social media profiles frequently necessitates separate Gmail accounts that are easy to handle.
Additionally, purchasing aged Gmail accounts offers an advantage. These older accounts typically have established trust with Google, minimizing the chances of being flagged as spam.
For startups or growing businesses, acquiring ready-to-use Gmail accounts can save time—allowing more focus on core operations rather than account creation hassles.
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Markus Zusak
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Hello, I am Courtney Miller, and I have Strong Experience in Digital Marketing, Marketing Automation, Design Strategy, Content Marketing, and UI/UX Design. Over these years, I have assisted numerous businesses to adopt the best solution based on their existing needs while taking care of businesses' long term goals. As a strategic leader, I am driving the organization's marketing design & delivery capability, marketing operations, and communications, and product marketing initiatives.
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Damco Digital
“
Managers handle parallel projects all the time. They juggle with people, work tasks, and goals to ensure the success of every project process. However, managing projects, by design, is not an easy task. Since there are plenty of moving parts, it can easily become disorganized and chaotic.
It is vital to use an efficient project management system to stay organized at work while designing and executing projects. Project Management Online Master's Programs From XLRI offers unique insights into project management software tools and make teams more efficient in meeting deadlines.
How can project management software help you?
Project management tools are equipped with core features that streamline different processes including managing available resources, responding to problems, and keeping all the stakeholders involved. Having the best project management software can make a significant influence on the operational and strategic aspects of the company.
Here is a list of 5 key benefits to project professionals and organizations in using project management software:
1. Enhanced planning and scheduling
Project planning and scheduling is an important component of project management. With project management systems, the previous performance of the team relevant to the present project can be accessed easily.
Project managers can enroll in an online project management course to develop a consistent management plan and prioritize tasks. Critical tasks like resource allocation, identification of dependencies, and project deliverables can be completed comfortably using project management software.
2. Better collaboration
Project teams sometimes have to handle cross-functional projects along with their day to day responsibilities. Communication between different team members is critical to avoid expensive delays and precludes the waste of precious resources.
A key upside of project management software is that it makes effectual collaboration extremely simple. All project communication is stored in a universally accessible place. The project management online master's program offers unique insights to project managers on timeline and status updates which leads to a synergy between the team’s functions and project outcomes.
3. Effective task delegation
Assigning tasks to team members in a fair way is a challenging proposition for most project managers. With a project management program, the delegation of project tasks can be easily done. In most instances, these programs send out automatic reminders when deadlines are approaching to ensure a smooth and efficient project workflow.
4. Easier File access and sharing
Important documents should be safely accessed and shared among team members. Project management tools provide cloud-based storage which enables users to make changes, leave feedback and annotate easily. PM software logs any user changes to ensure project transparency within the team.
5. Easier integration of new members
Project managers are responsible to get new members up to speed on the important project parameters within a short time. Project management online master's programs from XLRI Jamshedpuroffer vital learning to management professionals in maintaining a project log and in simplistically visualizing the complete project.
Takeaway
Choosing the perfect PM software for your organization helps you to effectively collaborate to achieve project success. Simple and intuitive PM tools are useful to enhance productivity in remote-working employees.
”
”
Talentedge
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A familiarity with principles of strategic planning, integrated marketing and communications are essential if you desire to have a successful career path in branding or social media marketing.
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Germany Kent
“
We can’t change our work situation unless first we set an intention or a goal. To arrive at this intention, let your imagination soar and your heart sing. How do you really want to feel at work? Creative? Inspired? Important? Respected? Respectful? Sustained? Joyful? Rewarded? Who do you want to primarily help? Children? Adults’ inner children? Artists? The ill, depressed, or anxious? People striving toward their goals? Animals? Nature? What is your unique contribution? Do you empathize, help people manifest or create, add truth, communicate, provide spiritual direction or healing, organize, strategize, lead, command, or follow?
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Cyndi Dale (Energetic Boundaries: How to Stay Protected and Connected in Work, Love, and Life)
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Review your organization’s mission statement, vision, and values. Ask your manager to explain how you can contribute to strategic objectives. Pay attention to formal communications from executives and upper management. Stay on top of changes to your firm’s strategy.
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Talya Bauer (Fundamentals of Human Resource Management: People, Data, and Analytics)
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Vietnam was thus one of the most tragic cases of successive strategic leaders not correctly performing the four tasks of strategic leadership – to get the big ideas right, to communicate them effectively, to oversee their implementation and to determine how to refine them and do it all again – at
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David H. Petraeus (Conflict: The Evolution of Warfare from 1945 to Ukraine)
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Our strategic advantage includes two areas. The first, called offensive apologetics, makes a positive case for Christianity by offering reasons that support our view - giving evidence for the existence of God or for the resurrection of Christ or for the inspiration of the Bible, for example.
The second area, often called defensive apologetics, answers specific challenges meant to undermine or disprove Christianity - responding to attacks on the authority and historical reliability of the Bible or tackling the problem of evil or addressing the challenge of Darwinian macroevolution, to name a few.
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Gregory Koukl (Tactics: A Game Plan for Discussing Your Christian Convictions)
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A powerful marketing strategy will connect you with your target audience and draw them to you, your products and your business.
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Germany Kent
“
Institute after-action reviews, document lessons learned from major decisions or milestones (including the termination of a failing project), and broadly communicate the resulting insights.
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Harvard Business Review (HBR Guide to Thinking Strategically (HBR Guide Series))
“
Too many small businesses try to sound like billion dollar corporation. It's one thing to go to the website of American Express, where it's written in a certain kind of language, in third person and is very formal. But if you are starting a small business you do not want to come across that way. One of your strategic advantages is that you can provide more personal service, so it's better to communicate that you're homey, approachable, easy going. - page 23
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Timi Nadela (Get To The Top: It's About The Heart Sell, Not The Hard Sell)
“
Though energy fields are invisible, they shape matter. Albert Einstein said that, “The field is the sole governing agency of the particle.” Many studies show that human beings are influenced by the energy fields of others. In a series of 148 1-minute trials involving 25 people, trained volunteers going into heart coherence were able to induce coherence in test subjects at a distance. They didn’t have to touch their targets to produce the effect. Their energy fields were sufficient. When you are in a heart coherent state, your heart radiates a coherent electromagnetic signal into the environment around you. This field is detectable by a magnetometer several meters away. When other people enter that coherent energy field, their heart coherence increases too, producing a group field effect. Not only are we affected by the fields of other people; we’re affected by the energies of the planet and solar system. A remarkable series of experiments, conducted by a research team led by Rollin McCraty, director of research at the HeartMath Institute, has linked individual human energy to solar cycles. McCraty and his colleagues track solar activity using large magnetometers placed at strategic locations on the earth’s surface. Solar flares affect the electromagnetic fields of the planet. The researchers compare the ebbs and flows of solar energy with the heart coherence readings of trained volunteers. They have found that when people are in heart coherence, their electromagnetic patterns track those of the solar system. 8.15. The heart coherence rhythms of a volunteer compared to solar activity over the course of a month. A later study of 16 participants over 5 months found a similar effect. McCraty writes: “A growing body of evidence suggests that an energetic field is formed among individuals in groups through which communication among all the group members occurs simultaneously. In other words, there is an actual ‘group field’ that connects all the members” together. The results of this research confirm a hypothesis McCraty and I discussed at a conference when I was writing Mind to Matter: Not only are these heart-coherent people in sync with large-scale global cycles, they’re also in sync with each other. McCraty continues, “We’re all like little cells in the bigger Earth brain—sharing information at a subtle, unseen level that exists between all living systems, not just humans, but animals, trees, and so on.” When we use selective attention to tune ourselves to positive coherent energy, we participate in the group energy field of other human beings doing the same. We may also resonate in phase with coherent planetary and universal fields. 8.16. The brain functions as receiver of information from the field. The Brain’s Ability to Detect Fields The idea of invisible energy fields has always been difficult for many scientists to swallow. Around 1900, when Dutch physician Willem Einthoven proposed that the human heart had an energy field, he was ridiculed. He built progressively more sensitive galvanometers to detect it, and he was eventually successful.
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Dawson Church (Bliss Brain: The Neuroscience of Remodeling Your Brain for Resilience, Creativity, and Joy)
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FIELD EFFECTS Emotional contagion is just one explanation for the growth of meditation. Another is field effects. Everything begins as energy, then works its way into matter. Though energy fields are invisible, they shape matter. Albert Einstein said that, “The field is the sole governing agency of the particle.” Many studies show that human beings are influenced by the energy fields of others. In a series of 148 1-minute trials involving 25 people, trained volunteers going into heart coherence were able to induce coherence in test subjects at a distance. They didn’t have to touch their targets to produce the effect. Their energy fields were sufficient. When you are in a heart coherent state, your heart radiates a coherent electromagnetic signal into the environment around you. This field is detectable by a magnetometer several meters away. When other people enter that coherent energy field, their heart coherence increases too, producing a group field effect. Not only are we affected by the fields of other people; we’re affected by the energies of the planet and solar system. A remarkable series of experiments, conducted by a research team led by Rollin McCraty, director of research at the HeartMath Institute, has linked individual human energy to solar cycles. McCraty and his colleagues track solar activity using large magnetometers placed at strategic locations on the earth’s surface. Solar flares affect the electromagnetic fields of the planet. The researchers compare the ebbs and flows of solar energy with the heart coherence readings of trained volunteers. They have found that when people are in heart coherence, their electromagnetic patterns track those of the solar system. 8.15. The heart coherence rhythms of a volunteer compared to solar activity over the course of a month. A later study of 16 participants over 5 months found a similar effect. McCraty writes: “A growing body of evidence suggests that an energetic field is formed among individuals in groups through which communication among all the group members occurs simultaneously. In other words, there is an actual ‘group field’ that connects all the members” together. The results of this research confirm a hypothesis McCraty and I discussed at a conference when I was writing Mind to Matter: Not only are these heart-coherent people in sync with large-scale global cycles, they’re also in sync with each other. McCraty continues, “We’re all like little cells in the bigger Earth brain—sharing information at a subtle, unseen level that exists between all living systems, not just humans, but animals, trees, and so on.” When we use selective attention to tune ourselves to positive coherent energy, we participate in the group energy field of other human beings doing the same. We may also resonate in phase with coherent planetary and universal fields. 8.16. The brain functions as receiver of information from the field. The Brain’s Ability to Detect Fields The idea of invisible energy fields has always been difficult for many scientists to swallow. Around 1900, when Dutch physician Willem Einthoven proposed that the human heart had an energy field, he was ridiculed. He built progressively more sensitive galvanometers to detect it, and he was eventually successful.
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Dawson Church (Bliss Brain: The Neuroscience of Remodeling Your Brain for Resilience, Creativity, and Joy)
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The school fee structure communicates not only the costs associated with education but also the value and benefits students receive in return.
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Asuni LadyZeal
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The school fee structure is not just about communicating costs; it's about outlining the school and parents’ investment in a child's future
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Asuni LadyZeal
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Effective communication of the school fee structure through multiple channels ensures that all parents have access to crucial information about financial obligations.
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Asuni LadyZeal
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Accessible communication channels like FAQs boards and parent-teacher conferences provide opportunities for parents to seek clarification and understand the intricacies of the fee structure.
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Asuni LadyZeal
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Transparent communication of the school fee structure demonstrates the school's commitment to accountability and fosters trust between the school administration and parents.
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Asuni LadyZeal
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Marketing amplifies a school's brand by strategically communicating its unique selling points, success stories, and academic achievements to the broader community.
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Asuni LadyZeal
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Clear communication of the school fee structure through multiple channels empowers parents to make informed decisions about their child's education and financial planning.
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Asuni LadyZeal
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Utilizing diverse communication channels ensures that parents, regardless of their preferred method of communication, receive timely updates and reminders about fee payments.
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Asuni LadyZeal
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Accessible communication channels, such as the school help desk and parent orientation meetings, provide opportunities for parents to seek personalized assistance and guidance regarding the fee structure.
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Asuni LadyZeal
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The school's commitment to transparency is reflected in its efforts to communicate the fee structure through various channels, leaving no room for ambiguity or misunderstanding.
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Asuni LadyZeal
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Through consistent communication via channels like emails, brochures, and payment portals, schools can ensure that parents stay informed about any changes or updates to the fee structure.
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Asuni LadyZeal
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By leveraging a variety of communication channels, schools can effectively engage parents in discussions about the fee structure, address concerns, and build a supportive community focused on the best interests of the students.
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Asuni LadyZeal
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Providing clear communication and timely updates on admissions status is crucial to maintaining applicants' interest and engagement throughout the enrolment process.
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Asuni LadyZeal
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Timely communication of admission status demonstrates respect for applicants' time and commitment, enhancing their overall experience with the school.
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Asuni LadyZeal
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Clear communication of school fee structures empowers families to make informed decisions about their child's education, promoting transparency and trust.
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Asuni LadyZeal
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From Air Force One her communications proved limited, she could reach the four-star commanding general at Strategic Command and had spoken to the VP, but these carve-outs in their communications hierarchy were clearly designed by whoever instigated the attack as a way to avoid an inadvertent nuclear escalation. Beijing (or whoever did this) surely knew that if she had no communications with her nuclear capability, protocols were in place for an automatic preemptive strike.
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Elliot Ackerman (2034: A Novel of the Next World War)
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Synthetics diminished the great powers' need for strategic raw materials by offering substitutes. Aviation, cryptography, radio, and satellites, meanwhile, enabled those powers to run secure transportation and communication networks without worrying about contiguous territorial access. Innovations in medicine and engineering - such as DDT, antimalarials, plastic-based packaging, and "world-proofed" electronic equipment - further reduced the need for territorial control. They allowed objects and humans to safely travel to hostile terrains, meaning that colonizers didn't have to soften the ground beforehand.
Standardization, similarly, made foreign places more accessible. (Page 314, 315)
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Daniel Immerwahr (How to Hide an Empire: A History of the Greater United States)
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As the Public Relations expert, your role is to develop strategies and lead initiatives that integrate into the overall development and marketing plan in support of your business objectives.
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Germany Kent
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In this day and age, Public Relations experts must have the know-how to articulate messages and lead communications efforts to improve and cultivate relations driving powerful and measurable outcomes on branding and marketing to diverse businesses across different spectrums.
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Germany Kent
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The art of live communication and relationship building remains critically important no matter what industry you work in. In today’s global economy, it’s typically not the smartest, hardest-working, or most technically savvy who succeed. Even those who have complete mastery over the technical aspects of their jobs need to communicate and relate to others effectively and strategically to earn the respect, trust, and admiration of their colleagues—indeed, in order to succeed. The ability to communicate well is often the most important precursor to success in the workplace.
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Jodi Glickman (Great on the Job)
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An often-overlooked duty of school administrators is coordinating staff and ensuring effective communication channels, vital for cohesive teamwork and organizational synergy.
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Asuni LadyZeal
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A school’s vision and mission statements aim to communicate her values, aspirations, and commitment to excellence, thereby attracting those who share her vision for the future.
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Asuni LadyZeal
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Strategic thinking/visioning. Able to see and communicate the big picture in an inspiring way. Determines opportunities and threats through comprehensive analysis of current and future trends. • Creativity/innovation. Generates new and innovative approaches to problems. • Enthusiasm. Exhibits passion and excitement over work. Has a can-do attitude. • Work ethic. Possesses a strong willingness to work hard and sometimes long hours to get the job done. Has a track record of working hard. • High standards. Expects personal performance and team performance to be nothing short of the best. • Listening skills. Lets others speak and seeks to understand their viewpoints. • Openness to criticism and ideas. Often solicits feedback and reacts calmly to criticism or negative feedback. • Communication. Speaks and writes clearly and articulately without being overly verbose or talkative. Maintains this standard in all forms of written communication, including e-mail.
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Geoff Smart (Who: The A Method for Hiring)
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Finding the Best Accounting Firms Near You
In today’s business landscape, having the right accounting firm can make a significant difference in managing your finances, ensuring compliance, and planning for growth. Whether you are a small business owner or an individual seeking tax advice, finding the best accounting firms near you can provide the expertise and support needed to maintain financial stability.
Why Local Accounting Firms Matter
Choosing a local accounting firm offers several advantages, especially when it comes to personalized service and understanding local regulations. Local firms are familiar with state-specific tax laws and compliance requirements, which can save time and prevent costly mistakes. Moreover, they offer face-to-face meetings, allowing for better communication and a stronger relationship between the accountant and the client. This personalized approach ensures that the accounting services are tailored to your unique needs.
Services Offered by the Best Accounting Firms
The top accounting firms near you typically offer a wide range of services that cater to both businesses and individuals. These services may include bookkeeping, tax preparation, payroll management, financial consulting, and auditing. Additionally, many accounting firms provide specialized services such as estate planning, business valuations, and forensic accounting. With such comprehensive services, the best firms ensure that every aspect of your financial management is handled efficiently and professionally.
Expertise and Experience
One of the most important factors in choosing the best accounting firm is the level of expertise and experience they offer. Reputable firms have a team of certified public accountants (CPAs) and professionals with years of experience in various industries. This allows them to provide valuable insights, strategic advice, and accurate financial reporting. Furthermore, experienced firms are better equipped to handle complex financial situations, ensuring that your business remains compliant and financially sound.
Reviews and Reputation
Before making your decision, it’s important to research reviews and the reputation of the accounting firms near you. Online reviews and testimonials can provide insight into the experiences of past clients and help you choose a reliable firm. Additionally, asking for referrals from other business owners or professionals in your area can guide you toward a trustworthy accounting partner.
In conclusion, finding the best accounting firms near you is crucial for managing finances and ensuring compliance. By considering factors such as local expertise, services offered, and reputation, you can choose an accounting firm that meets your specific financial needs and goals.
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sddm
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Empirically, it is advised when the Board suggests implementing a change, it’s essential to provide valuable alternatives if such a suggestion does not align with the goal sought to be achieved. Transparency and effective communication is the key for strategic decision-making. Facing challenging situations in the pursuit requires that professionals offer well-analyzed options to the Board ensuring that the company's best interests are upheld. Setting aside personal biases and egos is crucial for aligning with the Board’s common vision. Presenting a professional opinion backed by thorough analysis is the cornerstone of effective decision-making. Clearly outlining trade-offs and potential impacts guides informed choices. Approach decisions with a collaborative mindset, focusing on the organization's long-term success.
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Henrietta Newton Martin,Senior Legal Counsel & Author
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Strategic intervention by a leader is essential for navigating complex team conflicts. A good leader remains neutral, encourages open communication, and resolves conflicts effectively. By fostering a positive work culture, leading by example, showing empathy, and setting practical goals, leaders can significantly reduce friction and enhance team cohesion.
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Henrietta Newton Martin, Legal Counsel & Author
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Meta-skills are really powerful. I’d like you to think of meta-skills you could develop. Some examples are: Learning how to study effectively. Acquiring knowledge faster than anybody else gives you an enormous competitive edge in every single area of your life. Communicating clearly. Being able to share your thoughts and ideas clearly will enhance your influence, be it at work or in your personal life. Listening attentively. Being fully present and listening carefully to people will enable you to improve the quality of both your personal and your professional relationships.
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Thibaut Meurisse (Strategic Mindset : A 7-Day Plan to Identify What Matters and Create a Strategy that Works (Productivity Series Book 4))
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if you want to become a teacher but have poor communication skills, you’ll struggle to teach no matter how knowledgeable you may be.
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Thibaut Meurisse (Strategic Mindset : A 7-Day Plan to Identify What Matters and Create a Strategy that Works (Productivity Series Book 4))
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In Trewavas's assessment, the brain is just one strategy for building intelligence and consciousness. Plants simply took a different evolutionary route, according to their needs: their attention and awareness is localized in each of their parts, but each of their parts communicates and strategizes across the whole, producing consciousness all the same. "The individual plant containing many millions of cells is a self-organizing, complex system with distributed control permitting local environmental exploitation but in the context of the whole plant system," he writes. "Consciousness is thus not localized but is shared throughout the plant in contrast to the more centralized location in the animal brain.
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Zoë Schlanger (The Light Eaters: How the Unseen World of Plant Intelligence Offers a New Understanding of Life on Earth)
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A little Internet browsing and a few marginally important e-mails never ruined anyone’s life strategy. But we’re not really talking about a little and a few. The Internet inflicts strategic death with a thousand clicks, a thousand seconds of distraction that pile up day after day, supplanting the things we want to do with the things we have a hard time resisting.
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Geoffrey Tumlin (Stop Talking, Start Communicating: Counterintuitive Secrets to Success in Business and in Life, with a foreword by Martha Mendoza)
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Make her qualify herself a few times before escalating to a first date. Doing this will imply to her that you are man who has options. One way to do this is to briefly mention a personality trait that you admire in others and then suggest that perhaps she has that personality trait. If she responds by confirming what you suggest, she is essentially validating herself to gain your approval. Only after she does this a few times should you consider asking her to meet you in person. Here is one way to make her qualify herself to you. “I’m a big fan of people who take care of their health and yet also enjoy the little things in life. You mention in your profile that you eat healthy. I think that’s great. Do you allow yourself to indulge in a little bit of ice cream or chocolate every now and then?” Pass the sneaky tests women will throw at you in their messages by straddling the line between alpha and beta. If women find some incongruence between your profile content, photographs, and messages, they will try to expose the cause of that discrepancy. For example, if your profile content and messages to a woman indicate that you are a man who is successful with women, but you are 5’8” tall, bald, and far from handsome, she will want to make sure that you really a high-value man. So, she might mention a recent bad date, a strange email message, or some other communication that she received from a low-value guy and ask you what your thoughts are on that issue. If you talk negatively about the low-value guy, she will convince herself that you could not possibly be a high-value man. After all, high-status men do not make fun of those who stand lower in the social hierarchy. If you empathize with the low-value guy by explaining his actions, she will think that you must be a low-value guy yourself. How else could you feel this guy’s pain? The best
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Strategic Lothario (Become Unrejectable: Know what women want and how to attract them to avoid rejection)
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[...] identify influential writers and news sources (including those with strong biases) and monitor what they are saying. This can help you understand how groups talk about events and issues.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
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Transit-for-all is about values. Improving public transportation is about giving all Americans the freedom of equal access to social and economic opportunities that enhance our quality of life. Investing in alternative transportation is using the common wealth for the common good. It is an expansion of freedom, creating more diverse transportation. Transit-for-all is a progressive strategic initiative to advance many of our goals at once. It’s an economic issue. It would increase mobility of goods and labor. It would revitalize neglected neighborhoods. And it would spur growth and attract development. It’s a labor issue.
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George Lakoff (Thinking Points: Communicating Our American Values and Vision)
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On the progressive side, investment in renewable energy is a multifaceted strategic initiative for better environmental policy, increased security, job creation, Third World development, and economic stimulation.
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George Lakoff (Thinking Points: Communicating Our American Values and Vision)
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While there are many progressive strategic initiatives we can all rally behind, we will look at four possibilities by way of example: clean elections, healthy food, ethical business, and transit-for-all.
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George Lakoff (Thinking Points: Communicating Our American Values and Vision)
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just as a brilliant strategy is worthless unless it is implemented, a powerful strategic principle is of no use unless it is communicated effectively. When CEO Jack Welch talks about aligning employees around GE’s strategy and values, he emphasizes the need for consistency, simplicity, and repetition.
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Orit Gadiesh (HBR's 10 Must Reads on Strategy)
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if your team isn’t doing what you need them to do, you first have to look at yourself. Rather than blame them for not seeing the strategic picture, you must figure out a way to better communicate it to them in terms that are simple, clear, and concise, so that they understand. This
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Jocko Willink (Extreme Ownership: How U.S. Navy SEALs Lead and Win)
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Business capabilities enable strategic communication and execution’ it’s part of art and part of science.
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Pearl Zhu (Digital Capability: Building Lego Like Capability Into Business Competency)
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The goals of applying scoreboard are to translate the vision and strategic planning into operational goals; communicate strategy and link it to individual performance.
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Pearl Zhu (Performance Master: Take a Holistic Approach to Unlock Digital Performance)
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Emotional instability for whatever reason can infect the workplace and lower productivity as surely as malfunctioning equipment.
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Dianna Booher (Communicate Like a Leader: Connecting Strategically to Coach, Inspire, and Get Things Done)
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A low-context culture is a place where little is left to assumption so things are spelled out explicitly. In contrast, high-context cultures are places where people have significant history together and so a great deal of understanding can be assumed. Things operate in high-context cultures as if everyone there is an insider and knows how to behave. Written instructions and explicit directions are minimal because most people know what to do and how to think. Our families are probably the most tangible examples we have of high-context environments. After years of being together, we know what the unspoken rules are of what to eat, how to celebrate holidays, and how to communicate with each other. Many of our workplaces are the same. We know when to submit check requests, how to publicize an event, and how to dress on “casual” Fridays. New employees joining these kinds of organizations can really feel lost without adequate orientation. And many religious services are also very high context. People routinely stand, bow, or recite creeds that appear very foreign and confusing to someone just joining a religious community for the first time. Discerning whether a culture provides direct and explicit communication versus one that assumes a high degree of shared understanding is a strategic point of knowledge. And leaders need to bear in mind the areas of their own organizational and national culture that are high context and how that affects outsiders when they enter. Table
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David Livermore (Leading with Cultural Intelligence: The New Secret to Success)
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The humiliation revealed to Yudhishtir the human desire for delusions and the importance of being gentle with the harsh truth. Yudhishtir was so caught up with his honesty that he did not realize the other’s inability to receive it. The ability to communicate with a king with deference and dexterity is known in Sanskrit as sabha-chaturya, which translated literally means ‘tactfulness in court’. It is a trait that ministers and courtiers had to possess if they wished to survive in court and get their jobs done. It is a trait that people who work with leaders must possess. It is a trait that even leaders need to possess if they wish to lead. The foundation for this skill lies in the observation that people are uncomfortable with the truth, especially when it shows them in a bad light or has consequences that could affect them adversely. When confronted with it, they react negatively—with rage or denial. They may get defensive or simply reject the submission. So the work does not get done. One needs strategic communication, also known as diplomacy. One needs sabha-chaturya.
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Devdutt Pattanaik (How to Know Ourselves (Management Sutras Book 8))
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This is the magic of nonverbal communication. It allows us to pursue illicit agendas, even ones that require coordinating with other people, while minimizing the risk of being attacked, accused, gossiped about, and censured for norm violations. This is one of the reasons we’re strategically unaware of our own body language, and it helps explain why we’re reluctant to teach it to our children.60
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Kevin Simler (The Elephant in the Brain: Hidden Motives in Everyday Life)
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By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door.
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Susan C. Young (The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact (The Art of First Impressions for Positive Impact, #2))
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Strategic Commonality
“Social media has capitalized on helping people find others who share their similar interests, shared experiences, and common passions. With social media, we are easily able to target potential customers who would be ideal for our business pursuits and professional development.
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Susan C. Young (The Art of Connection: 8 Ways to Enrich Rapport & Kinship for Positive Impact (The Art of First Impressions for Positive Impact, #6))
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A smart way of using your hands to make you look more interesting, thoughtful, and self-assured is to steeple your hands and fingers. Try using it strategically in formal environments or workplaces to show confidence and consideration.
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Susan C. Young (The Art of Body Language: 8 Ways to Optimize Non-Verbal Communication for Positive Impact (The Art of First Impressions for Positive Impact, #3))
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Eloquent speakers, communication experts, seasoned actors, and musicians all understand the transforming power of the pause. They know all too well that strategic silence and a well-placed whisper can speak louder than words in delivering a memorable presentation. It captures people's attention . . . creating eager anticipation for your next words.
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Susan C. Young (The Art of Communication: 8 Ways to Confirm Clarity & Understanding for Positive Impact(The Art of First Impressions for Positive Impact, #5))
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Engaged Audience Members are receptive to the messages of dangerous speech and to condoning group-targeted harm, but are not hardliners. For example, they may be easily influenced by charismatic leaders who promise to resolve their grievances, or be receptive to blame narratives. This could be any member of society, but certain types of people (based on demographic or other characteristics) may be disproportionately engaged.
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Rachel Hilary Brown (Defusing Hate: A Strategic Communication Guide to Counteract Dangerous Speech)
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British data analytics company, Strategic Communication Laboratories, that advised foreign governments and militaries on influencing elections and public opinion using the tools of psychological warfare. The American affiliate of SCL, of which Robert Mercer became principal owner, was christened Cambridge Analytica. (Bannon, too, took an ownership stake and a seat on the company’s board.) The
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Joshua Green (Devil's Bargain: Steve Bannon, Donald Trump, and the Storming of the Presidency)
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Dear Rebecca— You may have picked up on my growing disappointment with you this afternoon as our first meeting progressed. I have to say that though you seem quite personable in your electronic communications, in person your behavior is a little lacking in some of the traits that would let you get from a first to a second date with regularity. If Lovability had a rating system, I would award you 2.5 out of 5 stars; however, if it used a scale that only allowed for integral values, I would unfortunately be forced to round down to two. Here are some suggestions for what you could do to improve the initial impression you make. I am speaking here as a veteran of the online dating scene in LA, which is MUCH more intense than New Jersey’s—there, you are competing with aspiring actors and actresses, and a professionally produced headshot and a warm demeanor are the bare minimum necessary to get in the game. By the end of my first year in LA my askback rate (the rate at which my first dates with women led to second dates) was a remarkable 68%. So I know what I’m talking about. I hope you take this constructive criticism in the manner in which it is intended. 1. Vary your responses to inquiries. When our conversation began, you seemed quite cheerful and animated, but as it progressed you became much less so. I asked you a series of questions that were intended to give you opportunities to reveal more about yourself, but you offered only binary answers, and then, troublingly, no answers at all. If you want your date to go well, you need to display more interest. 2. Direct the flow of conversation. Dialogue is collaborative! One consequence of your reticence was that I was forced to propose all of the topics of discussion, both before and after the transition to more personal subjects. If you contribute topics of your own then it will make you appear more engaged: you should aim to bring up one new subject for every one introduced by your date. 3. Take control of the path of the date. If you want the initial meeting to extend beyond the planned drinks, there are many ways you can go about doing this. You can directly say, for instance, “So I wasn’t thinking about this when you showed up, but…do you have any plans for dinner? I’m starving, and I could really go for some pad thai.” Or you can make a vaguer, more general statement such as “After this, I’m up for whatever,” or “Hey, I don’t really want to go home yet, Bradley: I’m having a lot of fun.” Again, this comes down to a general lack of engagement on your part. Without your feedback I was left to offer a game of Scrabble, which was not the best way to end the meeting. 4. Don’t lie about your ability in Scrabble. I won’t go into an analysis of your strategic and tactical errors here, in the interest of brevity, but your amateurish playing style was quite evident. Now, despite my reservations as expressed above, I really do feel that we had some chemistry. So I would like to give things another chance. Would you respond to this message within the next three days, with a suggestion of a place you’d like us to visit together, or an activity that you believe we would both enjoy? I would be forced to construe a delay of more than three days as an unfortunate sign of indifference. I hope to hear from you soon. Best, Bradley
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Dexter Palmer (Version Control)
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Advisors ask me what it takes to be referable. My response is simple: It all comes down to trust. Clients and strategic partners have to trust that endorsing you will reflect positively on them in turn, but what does that mean, and how can you predictably and methodically create trust? Let’s revisit the foundation of refer-ability, summed up in the four Cs.: Credentials – Your skills as a professional advisor in terms of your judgment and the solutions you provide give you the credibility needed to foster trust. Consistency – People crave consistency and your professional deployment of best practices helps you meet and exceed the expectations you set for your clients. Chemistry – The rapport you develop using F.O.R.M., as well as your sincere and holistic interest in your clients’ lives, creates comfort and chemistry. Congruency – Doing what you say you will and conducting yourself as a professional consultant rather than as a salesperson means that you can attract rather than having to chase new business. Many elite advisors who deploy the Four C’s are still underwhelmed with the quality and quantity of referrals they see. The reason is simple - while they have laid down a foundation for refer-ability, they still find themselves in the red-zone but not in the Promised Land. The last piece of the puzzle is to create awareness for the concept of referrals in their on-going Communication (the fifth C) with their clients and rain-makers. Just because you are referable due to your professional conduct, that doesn’t mean that it will occur to your clients that they should introduce a friend to you. You have to continually communicate your value to them so that they make the connection.
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Duncan MacPherson (The Advisor Playbook: Regain Liberation and Order in your Personal and Professional Life)