Storytelling Sales Quotes

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

Nobody wants a sales pitch. So instead of trying a hard sell, focus on telling a story that captivates your audience by painting a vivid picture of your vision. When you get good at storytelling, people want to be part of that story, and they’ll want to help others become part of that story too.

She wondered what it was about storytelling that made people want it almost as much as food and water, even more so in bad times than good. Movies had never drawn more patrons than during the Great Depression. Book sales often improved in a recession. The need went beyond a mere desire for entertainment and distraction from one's troubles. It was more profound and mysterious than that.

The Dinner Test Lastly, the story must pass the Dinner Test. The Dinner Test is simply this: Is the story that you craft for the stage, the boardroom, the sales conference, or the Sunday sermon similar to the story you would tell a friend at dinner? This should be the goal.

The 8 Play Personalities The Collector loves to gather and organise, enjoying activities like searching for rare plants, or rummaging around in archives or garage sales. The Competitor enjoys games and sports, and takes pleasure in trying their best and winning. The Explorer likes to wander, discovering new places and things they’ve never seen, through hiking, road tripping and other adventures. The Creator finds joy in making things, and can spend hours every day drawing, painting, making music, gardening and more. The Storyteller has an active imagination and uses their imagination to entertain others. They’re drawn to activities like writing, dance, theatre and role-playing games. The Joker endeavours to make people laugh, and may play by performing stand-up, doing improv, or just pulling a lot of pranks to make you smile. The Director likes to plan, organise and lead others, and can fit into many different roles and activities, from directing stage performances to running a company, to working in political or social advocacy. The Kinesthete finds play in physical activities like acrobatics, gymnastics and free running.

Hardy reinforces his narrative with stories of heroes who didn’t have the right education, the right connections, and who could have been counted out early as not having the DNA for success: “Richard Branson has dyslexia and had poor academic performance as a student. Steve Jobs was born to two college students who didn’t want to raise him and gave him up for adoption. Mark Cuban was born to an automobile upholsterer. He started as a bartender, then got a job in software sales from which he was fired.”8 The list goes on. Hardy reminds his readers that “Suze Orman’s dad was a chicken farmer. Retired General Colin Powell was a solid C student. Howard Schultz, the CEO of Starbucks, was born in a housing authority in the Bronx … Barbara Corcoran started as a waitress and admits to being fired from more jobs than most people hold in a lifetime. Pete Cashmore, the CEO of Mashable, was sickly as a child and finished high school two years late due to medical complications. He never went to college.” What do each of these inspiring leaders and storytellers have in common? They rewrote their own internal narratives and found great success. “The biographies of all heroes contain common elements. Becoming one is the most important,”9 writes Chris Matthews in Jack Kennedy, Elusive Hero. Matthews reminds his readers that young John F. Kennedy was a sickly child and bedridden for much of his youth. And what did he do while setting school records for being in the infirmary? He read voraciously. He read the stories of heroes in the pages of books by Sir Walter Scott and the tales of King Arthur. He read, and dreamed of playing the hero in the story of his life. When the time came to take the stage, Jack was ready.

Leave magical first impressions Become your clients’ #1 trusted advisor Communicate the value you’re bringing to the table Overcome any sales resistance Inspire, motivate, and positively influence anyone around you

Clear and persuasive copywriting. Classic, heartfelt storytelling that speaks to people’s everyday problems. A strong and well-communicated differentiator, so I stand out from the competition. An email list I control and regularly provide value to. Informative, insightful content that delivers value upfront while also moving people toward a sale. Long-term relationships that will continue to bear fruit for years. Authentic testimonials that help people see themselves in what I’m offering.

In truth, I don’t think elevator pitches even matter that much. It’s one of those sales techniques you hear about, but they never actually happen in the real world. What the story does reveal, though, is that stories don’t have to be long to be effective. They just need to be as long as they need to be.

The Eight & Bob story did more than just convert; it turned Michael and me into converts. We were transformed by the story. We couldn’t wait to tell it. To share it. We became like the sales clerk who had been just bursting to tell us the story. The desire to share it was as urgent and contagious as a cough and lasted much longer.

This is the first gap in business: the value gap. The gap between the problem and the value of the solution. The gap between the product and the value to the customer. The most important gap any business needs to bridge is the gap between what they offer and the people who, whether they know it or not, need it. To capture the attention of buyers, to convince them that, yes, this is the solution, and eventually to transform them into repeat users, customers, buyers, believers. When it comes to sales and marketing, the value story is king. And the value of a value story starts in psychology and spans the full spectrum of why we say yes.

When it comes to creating persuasive messages, Kahneman said, “The general principle is that anything you can do to reduce cognitive strain will help.”3 While your message may be true, if it isn’t easy enough for your audience to believe it and accept it as truth with System 1, they will call in System 2. And when System 2 is involved, the likelihood of cognitive strain, followed by frustration and agitation, greatly increases. Lists are bait for System 2. Bullet points are bait for System 2. Price comparisons are bait for System 2. Features are bait for System 2. Benefits are bait for System 2. Of course, in the case of the gelato shop, it wasn’t a matter of value story versus no value story. But, whether you’re in the business of sweet treats, used cars, luxury real estate, or medical sales, when it comes to communicating the value of what you offer, you have a choice. Logic or common sense. Strain or ease. Information or story.

That is the essence of a value story—to illustrate value in a way nothing else can. No matter how big or small your business, if you want more sales and better marketing, start with your value stories. And if you’re suddenly planning a Mother’s Day photo session with your mom or grandmother, you’ll have to get in line behind me.

instead embrace imperfection.

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” – Michelangelo

captivating

We live in an era where good design is available everywhere. Design that can attract and lead to a purchase, a sales call, a following, a subscription… If you have good design everywhere, what makes you stand out as an individual? What in your branding turns that simple scroll into a yes, yes, yes! I am in; I resonate.

storyteller,

A great leader, one who applies bright spot analysis, does not trust sales managers to know who their top performers are. Yes, that is blasphemy, but sales managers are people too, and hold biases due to personal relationships and past performance. The right first step is to stack rank account executives by recent performance

. . .You are preparing to make it possible to live in the writer’s dream, by learning to market your writing skills, your wonderful books. All it takes is believing in yourself for an instant, believing your power as a storyteller full, completely, absolutely without question. AND, letting go just long enough to create, to break the dam that’s holding you back. Just a little rupture so your energy starts leaking out, and you start learning to quit dwelling on any the thoughts related to your mental roadblocks. . . .

Truth is the greatest marketing campaign.

Why are you so into Pinot?” 2 Maya asks. In the next 60 seconds of the movie, the character of Miles Raymond tells a story which would set off a boom in sales of Pinot Noir. It’s a hard grape to grow. It’s thin-skinned, temperamental, ripens early. It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when it’s neglected. No, Pinot needs constant care and attention. In fact it can only grow in these really specific, tucked away corners of the world. And only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot’s potential can coax it into its fullest expression. Its flavors are the most haunting and brilliant and thrilling and subtle and ancient on the planet. Miles is describing himself in the dialogue and using Pinot as a metaphor for his personality. In this one scene moviegoers projected themselves on the character, feeling his longing and his quest to be understood. Sideways was a hit and won an Oscar for Best Adapted Screenplay. It also launched a movement, turning the misunderstood Pinot Noir into the must-have wine of the year. In less than one year after the movie’s 2004 fall release date, sales of Pinot Noir had risen 18 percent. Winemakers began to grow more of the grape to meet demand. In California alone 70,000 tons of Pinot Noir grapes were harvested and crushed in 2004. Within two years the volume had topped 100,000 tons. Today California wine growers crush more than 250,000 tons of Pinot Noir each year. Interestingly, the Japanese version of the movie did not have the same “Sideways Effect” on wine sales. One reason is that the featured grape is Cabernet, a varietal already popular in Japan. But even more critical and relevant to the discussion on storytelling is that Japanese audiences didn’t see the “porch scene” because there wasn’t one. The scene was not included in the movie. No story, no emotional attachment to a particular varietal. You see, the movie Sideways didn’t launch a movement in Pinot Noir; the story that Miles told triggered the boom. In 60 seconds Maya fell in love with Miles and millions of Americans fell in love with an expensive wine they knew little about.

We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.

Buying & selling is not a process, but a story, the base of this story is “need”. Need arising out of necessity or a feeling to own / experience that product / service. The customer narrates the base (need) of the story, but how well the story develops is left to the storytelling (sales pitch) skills of salesperson, sometimes the storytelling leaves such an impression that the customer has no choice but to be a part of that story.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

Legends can tell the story of a customer on your site, a customer engaging a call center or chat, or any type of interaction pre-or post-sale.

Organizations that promote a healthy lifestyle and conservation are exploiting our kids by selling unhealthy products, with wasteful packaging and manipulative sales techniques

This will be our goal with each of the five techniques covered in this chapter: Polarization Juxtaposition Provocative Questions Conviction Storytelling

I'm more interested in storytelling than in history. There's too much history. We need more mystery!

Stratton omitted, exaggerated, and fabricated information in order to deliver a title that was at once pious and titillating for his publisher, Whitton, Towne and Company, an arm of the Methodist Book Concern, which was trying to boost book sales in order to fund less lucrative church projects. His selective storytelling created a collage effect: there was what he knew and told, what he knew and did not tell, and what, perhaps, Olive never revealed, which cannot be reclaimed or reconstructed. Stratton even acknowledged the omissions in his conclusion: “Much of that dreadful period is unwritten, and will remain forever unwritten.

Storytelling is the most powerful way to put ideas into the world.” – Robert McKee, author, screenwriter, and professor

In its simplest form, a story is something interesting that happens to a specific person (not a company).

This experiment illustrates that stories can increase the perceived value of any product or service.

Stories put the other person in storytelling mode. It’s no longer like, ‘I gotta be careful. You’re just trying to take my money.’ By sharing a story you bring down any resistance and start having a conversation on the same level.

In the first act you get your hero up a tree. The second act, you throw rocks at him. For the third act you let him down.” – George Abbott, American theater producer and director

the most impactful stories cover just 4 essential steps: 1. Context, 2. Challenge, 3. Response, 4. Result.

The key is to keep it simple. This is StorySelling. Unless you’re writing a novel, we don’t need to know the color of your toothbrush holder.

Why does it matter to state the time, location, and main character? Because these three points give your story instant credibility.