Storytelling Sales Quotes

Stories connect us at a human level that factual statements and logical arguments can't possibly match.

Your audience is waiting for your stories. They have memory slots tailor-made to light up and remember you.

Nobody wants a sales pitch. So instead of trying a hard sell, focus on telling a story that captivates your audience by painting a vivid picture of your vision. When you get good at storytelling, people want to be part of that story, and they’ll want to help others become part of that story too.

She wondered what it was about storytelling that made people want it almost as much as food and water, even more so in bad times than good. Movies had never drawn more patrons than during the Great Depression. Book sales often improved in a recession. The need went beyond a mere desire for entertainment and distraction from one's troubles. It was more profound and mysterious than that.

The 8 Play Personalities The Collector loves to gather and organise, enjoying activities like searching for rare plants, or rummaging around in archives or garage sales. The Competitor enjoys games and sports, and takes pleasure in trying their best and winning. The Explorer likes to wander, discovering new places and things they’ve never seen, through hiking, road tripping and other adventures. The Creator finds joy in making things, and can spend hours every day drawing, painting, making music, gardening and more. The Storyteller has an active imagination and uses their imagination to entertain others. They’re drawn to activities like writing, dance, theatre and role-playing games. The Joker endeavours to make people laugh, and may play by performing stand-up, doing improv, or just pulling a lot of pranks to make you smile. The Director likes to plan, organise and lead others, and can fit into many different roles and activities, from directing stage performances to running a company, to working in political or social advocacy. The Kinesthete finds play in physical activities like acrobatics, gymnastics and free running.

Hardy reinforces his narrative with stories of heroes who didn’t have the right education, the right connections, and who could have been counted out early as not having the DNA for success: “Richard Branson has dyslexia and had poor academic performance as a student. Steve Jobs was born to two college students who didn’t want to raise him and gave him up for adoption. Mark Cuban was born to an automobile upholsterer. He started as a bartender, then got a job in software sales from which he was fired.”8 The list goes on. Hardy reminds his readers that “Suze Orman’s dad was a chicken farmer. Retired General Colin Powell was a solid C student. Howard Schultz, the CEO of Starbucks, was born in a housing authority in the Bronx … Barbara Corcoran started as a waitress and admits to being fired from more jobs than most people hold in a lifetime. Pete Cashmore, the CEO of Mashable, was sickly as a child and finished high school two years late due to medical complications. He never went to college.” What do each of these inspiring leaders and storytellers have in common? They rewrote their own internal narratives and found great success. “The biographies of all heroes contain common elements. Becoming one is the most important,”9 writes Chris Matthews in Jack Kennedy, Elusive Hero. Matthews reminds his readers that young John F. Kennedy was a sickly child and bedridden for much of his youth. And what did he do while setting school records for being in the infirmary? He read voraciously. He read the stories of heroes in the pages of books by Sir Walter Scott and the tales of King Arthur. He read, and dreamed of playing the hero in the story of his life. When the time came to take the stage, Jack was ready.

Buyer Legends is a business process that uses storytelling techniques to map the critical paths a prospective buyer might follow on his journey to becoming a buyer. This process aligns strategy to brand story to the buyer’s actual experience on their customer journey. These easy-to-tell stories reveal the opportunities and gaps in the customer’s experience versus the current marketing & sales process. These legends communicate the brand’s story intent and critical touch point responsibilities within every level of an organization, from the boardroom to the stockroom. Buyer Legends reconcile the creative process to data analysis; aligning metrics with previously hard-to-measure marketing, sales, and customer service processes. The first result is improved execution, communications, and testing. The second result is a big boost to the bottom line.

A great leader, one who applies bright spot analysis, does not trust sales managers to know who their top performers are. Yes, that is blasphemy, but sales managers are people too, and hold biases due to personal relationships and past performance. The right first step is to stack rank account executives by recent performance

Organizations that promote a healthy lifestyle and conservation are exploiting our kids by selling unhealthy products, with wasteful packaging and manipulative sales techniques

I'm more interested in storytelling than in history. There's too much history. We need more mystery!

Stratton omitted, exaggerated, and fabricated information in order to deliver a title that was at once pious and titillating for his publisher, Whitton, Towne and Company, an arm of the Methodist Book Concern, which was trying to boost book sales in order to fund less lucrative church projects. His selective storytelling created a collage effect: there was what he knew and told, what he knew and did not tell, and what, perhaps, Olive never revealed, which cannot be reclaimed or reconstructed. Stratton even acknowledged the omissions in his conclusion: “Much of that dreadful period is unwritten, and will remain forever unwritten.

This will be our goal with each of the five techniques covered in this chapter: Polarization Juxtaposition Provocative Questions Conviction Storytelling

Leave magical first impressions Become your clients’ #1 trusted advisor Communicate the value you’re bringing to the table Overcome any sales resistance Inspire, motivate, and positively influence anyone around you

The Dinner Test Lastly, the story must pass the Dinner Test. The Dinner Test is simply this: Is the story that you craft for the stage, the boardroom, the sales conference, or the Sunday sermon similar to the story you would tell a friend at dinner? This should be the goal.

Storytelling is how you get people to take a leap of faith to do something new. It’s what all our big choices ultimately come down to—believing a story we tell ourselves or that someone else tells us. Creating a believable narrative that everyone can latch on to is critical to moving forward and making hard choices. It’s all that marketing comes down to. It’s the heart of sales.

Legends can tell the story of a customer on your site, a customer engaging a call center or chat, or any type of interaction pre-or post-sale.

GrabCAD is an online community of more than one million mechanical engineers. Hardi Meybaum, a young entrepreneur from Estonia, founded the venture-funded company to serve as a place where mechanical engineers much like him could share their computer-aided design (CAD) 3-D models.

. . .You are preparing to make it possible to live in the writer’s dream, by learning to market your writing skills, your wonderful books. All it takes is believing in yourself for an instant, believing your power as a storyteller full, completely, absolutely without question. AND, letting go just long enough to create, to break the dam that’s holding you back. Just a little rupture so your energy starts leaking out, and you start learning to quit dwelling on any the thoughts related to your mental roadblocks. . . .

We’re all “storytellers.” We don’t call ourselves storytellers, but it’s what we do every day. Although we’ve been sharing stories for thousands of years, the skills we needed to succeed in the industrial age were very different from those required today. The ability to sell our ideas in the form of story is more important than ever. Ideas are the currency of the twenty-first century. In the information age, the knowledge economy, you are only as valuable as your ideas. Story is the means by which we transfer those ideas to one another. Your ability to package your ideas with emotion, context, and relevancy is the one skill that will make you more valuable in the next decade. Storytelling is the act of framing an idea as a narrative to inform, illuminate, and inspire. The Storyteller’s Secret is about the stories you tell to advance your career, build a company, pitch an idea, and to take your dreams from imagination to reality. When you pitch your product or service to a new customer, you’re telling a story. When you deliver instructions to a team or educate a class, you’re telling a story. When you build a PowerPoint presentation for your next sales meeting, you’re telling a story. When you sit down for a job interview and the recruiter asks about your previous experience, you’re telling a story. When you craft an e-mail, write a blog or Facebook post, or record a video for your company’s YouTube channel, you’re telling a story. But there’s a difference between a story, a good story, and a transformative story that builds trust, boosts sales, and inspires people to dream bigger.

Why are you so into Pinot?” 2 Maya asks. In the next 60 seconds of the movie, the character of Miles Raymond tells a story which would set off a boom in sales of Pinot Noir. It’s a hard grape to grow. It’s thin-skinned, temperamental, ripens early. It’s not a survivor like Cabernet, which can just grow anywhere and thrive even when it’s neglected. No, Pinot needs constant care and attention. In fact it can only grow in these really specific, tucked away corners of the world. And only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot’s potential can coax it into its fullest expression. Its flavors are the most haunting and brilliant and thrilling and subtle and ancient on the planet. Miles is describing himself in the dialogue and using Pinot as a metaphor for his personality. In this one scene moviegoers projected themselves on the character, feeling his longing and his quest to be understood. Sideways was a hit and won an Oscar for Best Adapted Screenplay. It also launched a movement, turning the misunderstood Pinot Noir into the must-have wine of the year. In less than one year after the movie’s 2004 fall release date, sales of Pinot Noir had risen 18 percent. Winemakers began to grow more of the grape to meet demand. In California alone 70,000 tons of Pinot Noir grapes were harvested and crushed in 2004. Within two years the volume had topped 100,000 tons. Today California wine growers crush more than 250,000 tons of Pinot Noir each year. Interestingly, the Japanese version of the movie did not have the same “Sideways Effect” on wine sales. One reason is that the featured grape is Cabernet, a varietal already popular in Japan. But even more critical and relevant to the discussion on storytelling is that Japanese audiences didn’t see the “porch scene” because there wasn’t one. The scene was not included in the movie. No story, no emotional attachment to a particular varietal. You see, the movie Sideways didn’t launch a movement in Pinot Noir; the story that Miles told triggered the boom. In 60 seconds Maya fell in love with Miles and millions of Americans fell in love with an expensive wine they knew little about.

Truth is the greatest marketing campaign.

Buying & selling is not a process, but a story, the base of this story is “need”. Need arising out of necessity or a feeling to own / experience that product / service. The customer narrates the base (need) of the story, but how well the story develops is left to the storytelling (sales pitch) skills of salesperson, sometimes the storytelling leaves such an impression that the customer has no choice but to be a part of that story.

In sales, the truth is always more powerful than a well-polished lie, the best salespersons are storytellers with an understanding of consumer needs, they provide directions to the client's vision, and not lead them to a dark abyss after promising the stars.

Cómo usar bien las magnitudes Gabriel García Márquez realizó un revelador viaje por Europa Oriental que tituló De viaje por los países socialistas. Con bastante objetividad, el escritor colombiano describió la realidad de aquellos países. En un punto de su narración, le tocó hablar de las inmensas magnitudes de aquella enorme nación, y así fue como lo resolvió. Es comprensible que en la Unión Soviética los trenes no sean sino hoteles ambulantes. La imaginación humana tiene dificultades para concebir la inmensidad de su territorio. El viaje de Chop a Moscú, a través de los infinitos trigales y las pobres aldeas de Ucrania, es uno de los más cortos: 40 horas. De Vladivostok —en la costa del Pacífico— sale los lunes un tren expreso que llega a Moscú el domingo en la noche después de hacer una distancia que es igual a la que hay entre el ecuador y los polos. Cuando en la península de Chukotka son las cinco de la mañana, en el lago de Baikal, Siberia, es la media noche, mientras en Moscú son todavía las siete de la tarde del día anterior. Esos detalles proporcionan una idea aproximada de ese coloso acostado que es la Unión Soviética con sus 105 idiomas, sus 200.000.000 de habitantes, sus incontadas nacionalidades de las cuales una vive en una sola aldea, veinte en la pequeña región de Daguestán y algunas no

han sido todavía establecidas y cuya superficie —tres veces los Estados Unidos— ocupa la mitad de Europa, una tercera parte de Asia y constituye en síntesis la […] ¿Cuáles fueron sus trucos? La metáfora: los trenes parecen hoteles ambulantes. La comparación: un viaje corto son 40 horas. Uno largo sale el lunes y llega el domingo. La imagen: el tren recorre una distancia igual que la que hay entre el ecuador y los polos. El contraste: cuando en una península son las 5 de la mañana, en otra parte es medianoche, y en Moscú, es el día anterior. La metáfora: coloso acostado. La acumulación: 105 idiomas, 200 millones de habitantes, incontadas nacionalidades… La comparación: tres veces los Estados Unidos, ocupa la mitad de Asia… Desde mi punto de vista, el texto podría haber mejorado si en lugar de 200.000.000 habitantes hubiera escrito 200 millones. ¿Por qué? Porque al ojo humano le resulta difícil ver tantas cifras juntas.

If you don’t know where you are going, you’ll end up someplace else.” –

Before a story is told routinely, the story-teller must introspect if it’s still creating the similar self-impact, most of the stories never touch the listener’s emotional chord because of their emotionless recital. The Sales pitch is nothing but storytelling, make it interesting for yourself before expecting others to pay attention.

The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” – Michelangelo