Steve Wozniak Quotes

If you love what you do and are willing to do what it takes, it's within your reach. And it'll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It'll be worth it, I promise.

Never trust a computer you can't throw out a window

Artists work best alone. Work alone.

I learned not to worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.

Our first computers were born not out of greed or ego, but in the revolutionary spirit of helping common people rise above the most powerful institutions.

Get your feet off my desk, get out of here, you stink, and we're not going to buy your product." -- Atari President Joe Keenan, responding to Steve Jobs' offer to sell him rights to the new personal computer he and Steve Wozniak developed (1976)

All of a sudden, we’ve lost a lot of control,’ he said. ‘We can’t turn off our internet; we can’t turn off our smartphones; we can’t turn off our computers. You used to ask a smart person a question. Now, who do you ask? It starts with g-o, and it’s not God…

I hope you're as lucky as I am. The world needs inventors--great ones. You can be one. If you love what you do and are willing to do what it really takes, it's within your reach. And it'll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It'll be worth it, I promise.

I was on one of my fruitarian diets" Steve Jobs recalled "I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge of the word 'computer', plus it would get us a head of Atari in the phone book. He told Wozniak if a better name did not hit them by the next afternoon, they would just stick with apple and they did.  1 Apr 1976 

I remember him telling me that engineering was the highest level of importance you could reach in the world,” Steve Wozniak later recalled. “It takes society to a new level.

when you don't have the hardware resources, you have to take advantage of what you have inside the chip

I am also atheist or agnostic (I don't even know the difference). I've never been to church and prefer to think for myself.

All of a sudden, we've lost a lot of control. We can't turn off our internet; we can't turn off our smartphones; we can't turn off our computers. You used to ask a smart person a question. Now, who do you ask? It starts with g-o, and it's not God. [CNN interview (December 8, 2010)]

Right away, I invited on guests like Steve Wozniak, John Draper, and even porn star Danni Ashe, who took her top off in the studio to show us all how hot she was. (Listen up, Howard Stern, I’m following in your footsteps!)

And thanks to all those science projects, I acquired a central ability that was to help me through my entire career: patience.

It’s also vital to recognize that many people—especially introverts like Steve Wozniak—need extra quiet and privacy in order to do their best work.

this early learning of how to do things one tiny little step at a time. I learned to not worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.

I really, really wanted to be successful in my life just based on me and my mind alone…I didn’t ever want it to be an equation that amounted to a result coming from my brain plus something else.

My “vision” didn’t start with billions, my vision started with a can of spray paint and what I could do with it in the next thirty minutes. Entrepreneurs lose sight of that. When Steve Jobs and Steve Wozniak built their first motherboard, they didn’t envision the iPhone. Visions can start small. Visions should start small.

Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would figure out how to make it user-friendly, put it together in a package, market it, and make a few bucks.

A mind forever voyaging through strange seas of thought…alone.

Try to think of new ways to solve the old problems. Very often we look at something we have and say, "I could make it better.' That's innovation.

Wozniak could make one of the computers he had been sketching on

One of Steve Wozniak’s first memories was going to his father’s workplace on a weekend and being shown electronic parts, with his dad “putting them on a table with me so I got to play with them.

Similarly, in a group meeting I had with Steve Wozniak, the cofounder of Apple, it was the same teaching. He had developed skills that at the time didn’t seem relevant, but the same skills became highly coveted years later when technology took off.

Wozniak: Well, we added up to the total everything that was needed. If there was anything that neither one of us knew how to do, Steve would do it. He'd just find a way to do it. He was just gung ho and pressing for this company to be successful. And me, I was pretty much only in my technical head with the circuits.

The key to innovation—at Bell Labs and in the digital age in general—was realizing that there was no conflict between nurturing individual geniuses and promoting collaborative teamwork. It was not either-or. Indeed, throughout the digital age, the two approaches went together. Creative geniuses (John Mauchly, William Shockley, Steve Jobs) generated innovative ideas. Practical engineers (Presper Eckert, Walter Brattain, Steve Wozniak) partnered closely with them to turn concepts into contraptions. And collaborative teams of technicians and entrepreneurs worked to turn the invention into a practical product. When part of this ecosystem was lacking, such as for John Atanasoff at Iowa State or Charles Babbage in the shed behind his London home, great concepts ended up being consigned to history’s basement. And when great teams lacked passionate visionaries, such as Penn after Mauchly and Eckert left, Princeton after von Neumann, or Bell Labs after Shockley, innovation slowly withered.

On Thanksgiving weekend of his senior year, Wozniak visited the University of Colorado.

STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit

Every time I’d design something great, Steve would find a way to make money for us,” said Wozniak.

Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake.

It was the first time in history,” Wozniak later said, “anyone had typed a character on a keyboard and seen it show up on their own computer’s screen right in front of them.

Wozniak, always a teddy bear even when annoyed, hired another design firm and even agreed to stay on Apple’s retainer as a spokesman.

Following the lead of other phone phreaks such as Captain Crunch, they gave themselves handles. Wozniak became “Berkeley Blue,” Jobs was “Oaf Tobark.

Wozniak began to rankle at Jobs’s style. “Steve was too tough on people. I wanted our company to feel like a family where we all had fun and shared whatever we made.

I designed the Apple I because I wanted to give it away for free to other people,” said Wozniak.

Entrepreneurs who kept their day jobs had 33 percent lower odds of failure than those who quit. If you’re risk averse and have some doubts about the feasibility of your ideas, it’s likely that your business will be built to last. If you’re a freewheeling gambler, your startup is far more fragile. Like the Warby Parker crew, the entrepreneurs whose companies topped Fast Company’s recent most innovative lists typically stayed in their day jobs even after they launched. Former track star Phil Knight started selling running shoes out of the trunk of his car in 1964, yet kept working as an accountant until 1969. After inventing the original Apple I computer, Steve Wozniak started the company with Steve Jobs in 1976 but continued working full time in his engineering job at Hewlett-Packard until 1977. And although Google founders Larry Page and Sergey Brin figured out how to dramatically improve internet searches in 1996, they didn’t go on leave from their graduate studies at Stanford until 1998. “We almost didn’t start Google,” Page says, because we “were too worried about dropping out of our Ph.D. program.” In 1997, concerned that their fledgling search engine was distracting them from their research, they tried to sell Google for less than $2 million in cash and stock. Luckily for them, the potential buyer rejected the offer. This habit of keeping one’s day job isn’t limited to successful entrepreneurs. Many influential creative minds have stayed in full-time employment or education even after earning income from major projects. Selma director Ava DuVernay made her first three films while working in her day job as a publicist, only pursuing filmmaking full time after working at it for four years and winning multiple awards. Brian May was in the middle of doctoral studies in astrophysics when he started playing guitar in a new band, but he didn’t drop out until several years later to go all in with Queen. Soon thereafter he wrote “We Will Rock You.” Grammy winner John Legend released his first album in 2000 but kept working as a management consultant until 2002, preparing PowerPoint presentations by day while performing at night. Thriller master Stephen King worked as a teacher, janitor, and gas station attendant for seven years after writing his first story, only quitting a year after his first novel, Carrie, was published. Dilbert author Scott Adams worked at Pacific Bell for seven years after his first comic strip hit newspapers. Why did all these originals play it safe instead of risking it all?

I felt these were really mighty goals in life: looking consciously at the sort of person you want to be, the sort of life you want to live, the sort of society you want to help build.

Apparently sprinters reach their highest speed right out of the blocks, and spend the rest of the race slowing down. The winners slow down the least. It's that way with most startups too. The earliest phase is usually the most productive. That's when they have the really big ideas. Imagine what Apple was like when 100% of its employees were either Steve Jobs or Steve Wozniak.

But neither Raskin nor Wozniak nor Sculley nor anyone else at the company could have pulled off the creation of the Macintosh. Nor would it likely have emerged from focus groups and committees.

But the biggest news that month was the departure from Apple, yet again, of its cofounder, Steve Wozniak. Wozniak was then quietly working as a midlevel engineer in the Apple II division, serving as a humble mascot of the roots of the company and staying as far away from management and corporate politics as he could. He felt, with justification, that Jobs was not appreciative of the Apple II, which remained the cash cow of the company and accounted for 70% of its sales at Christmas 1984. “People in the Apple II group were being treated as very unimportant by the rest of the company,” he later said. “This was despite the fact that the Apple II was by far the largest-selling product in our company for ages, and would be for years to come.” He even roused himself to do something out of character; he picked up the phone one day and called Sculley, berating him for lavishing so much attention on Jobs and the Macintosh division. Frustrated, Wozniak decided to leave quietly to start a new company that would make a universal remote control device he had invented. It would control your television, stereo, and other electronic devices with a simple set of buttons that you could easily program. He informed the head of engineering at the Apple II division, but he didn’t feel he was important enough to go out of channels and tell Jobs or Markkula. So Jobs first heard about it when the news leaked in the Wall Street Journal. In his earnest way, Wozniak had openly answered the reporter’s questions when he called. Yes, he said, he felt that Apple had been giving short shrift to the Apple II division. “Apple’s direction has been horrendously wrong for five years,” he said.

Like Jobs, Wozniak learned a lot at his father’s knee. But their lessons were different. Paul Jobs was a high school dropout who, when fixing up cars, knew how to turn a tidy profit by striking the right deal on parts. Francis

It was Sunday, June 29, 1975, a milestone for the personal computer. “It was the first time in history,” Wozniak later said, “anyone had typed a character on a keyboard and seen it show up on their own computer’s screen right in front of them.

I acquired a central ability that was to help me through my entire career: patience. I'm serious. Patience is usually so underrated. I mean, for all these projects, from third grade all the way to eighth grade, I just learned things gradually, figuring out how to put electronic devices together without so much as cracking a book ... I learned to not worry so much about the outcome, but to concentrate on the step I was on and to try to do it as perfectly as I could when I was doing it.

ought to go ahead and do it,” he said. He argued that if he joined Apple full-time, he would not have to go into management or give up being an engineer. “That was exactly what I needed to hear,” Wozniak later said. “I could stay at the bottom of the organization chart,

Apple’s stock went up a full point, or almost 7%, when Jobs’s resignation was announced. “East Coast stockholders always worried about California flakes running the company,” explained the editor of a tech stock newsletter. “Now with both Wozniak and Jobs out, those shareholders are relieved.

When I was reporting on Steve Jobs, his partner Steve Wozniak said that the big question to ask was Did he have to be so mean? So rough and cruel? So drama-addicted? When I turned the question back to Woz at the end of my reporting, he said that if he had run Apple, he would have been kinder. He would have treated everyone there like family and not summarily fired people. Then he paused and added, “But if I had run Apple, we may never have made the Macintosh.” And thus the question about Elon Musk: Could he have been more chill and still be the one launching us toward Mars and an electric-vehicle future?

soldering himself. When they completed a board, they would hand it off to Wozniak. “I would plug each assembled board into the TV and keyboard to test it to see if it worked,” he said. “If it did, I put it in a box. If it didn’t, I’d figure what pin hadn’t gotten into the socket right.” Paul Jobs suspended

If you read the same things as others and say the same things they say, then you're perceived as intelligent. I'm a bit more independent and radical and consider intelligence the ability to think about matters on your own and ask a lot of skeptical questions to get at the real truth, not just what you're told it is.

typed a few keys on the keyboard and I was shocked! The letters were displayed on the screen.” It was Sunday, June 29, 1975, a milestone for the personal computer. “It was the first time in history,” Wozniak later said, “anyone had typed a character on a keyboard and seen it show up on their own computer’s screen right in front of them.

¡Pulsé unas pocas teclas del teclado y quedé impresionado! Las letras iban apareciendo en la pantalla». Era el domingo 29 de junio de 1975, un hito en la historia de los ordenadores personales. «Aquella era la primera vez en la historia —declaró Wozniak posteriormente— en que alguien pulsaba una letra de un teclado y la veía aparecer justo enfrente, en su pantalla».

While a student in McCollum’s class, Jobs became friends with a graduate who was the teacher’s all- time favorite and a school legend for his wizardry in the class. Stephen Wozniak, whose younger brother had been on a swim team with Jobs, was almost five years older than Jobs and far more knowledgeable about electronics. But emotionally and socially he was still a high school geek.

wish he had just been honest. If he had told me he needed the money, he should have known I would have just given it to him. He was a friend. You help your friends.” To Wozniak, it showed a fundamental difference in their characters. “Ethics always mattered to me, and I still don’t understand why he would’ve gotten paid one thing and told me he’d gotten paid another,” he said. “But, you know, people are different.

Jobs propuso «Apple Computer». «Yo estaba siguiendo una de mis dietas de fruta —explicaría— y acababa de volver del huerto de manzanos. Sonaba divertido, enérgico y nada intimidante.“Apple” limaba las asperezas de la palabra “Computer”. Además, con aquel nombre adelantaríamos a Atari en el listín telefónico». Le dijo a Wozniak que si no se les ocurría un nombre mejor antes del día siguiente por la tarde, se quedarían con «Apple». Y eso hicieron.

smart call. To make the Apple II successful required more than just Wozniak’s awesome circuit design. It would need to be packaged into a fully integrated consumer product, and that was Jobs’s role. He began by asking their erstwhile partner Ron Wayne to design a case. “I assumed they had no money, so I did one that didn’t require any tooling and could be fabricated in a standard metal shop,” he said. His design called for a Plexiglas cover attached by metal straps and

During his Oxford years, microprocessors became available. So, just as Wozniak and Jobs had done, he and his friends designed boards that they tried to sell. They were not as successful as the Steves, partly because, as Berners-Lee later said, “we didn’t have the same ripe community and cultural mix around us like there was at the Homebrew and in Silicon Valley.”7 Innovation emerges in places with the right primordial soup, which was true of the Bay Area but not of Oxfordshire in the 1970s.

The key to innovation-at Bell Labs and in the digital age in general-was realizing that there was no conflict between nurturing individual geniuses and promoting collaborative teamwork. It was not either-or. Indeed, throughout the digital age, the two approaches went together. Creative geniuses (John Mauchly, William Shockley, Steve Jobs) generated innovative ideas. Practical engineers (Presper Eckert, Walter Brattain, Steve Wozniak) partnered closely with them to turn concepts into contraptions. And collaborative teams of technicians and entrepreneurs worked to turn the invention into a practical product. When part of this ecosystem was lacking, such as for John Atanasoff at Iowa State or Charles Babbage in the shed behind his London home, great concepts ended up being consigned to history's basement. And when great teams lacked passionate visionaries, such as Penn after Mauchly and Eckert left, Princeton after von Neumann, or Bell Labs after Shockley, innovation slowly withered.

One evening Wozniak, who had been floating into and out of Apple for the previous two years, wandered into the Macintosh building. Jobs grabbed him and said, “Come over here and look at this.” He pulled out a VCR and played the ad. “I was astounded,” Woz recalled. “I thought it was the most incredible thing.” When Jobs said the board had decided not to run it during the Super Bowl, Wozniak asked what the cost of the time slot was. Jobs told him $800,000. With his usual impulsive goodness, Wozniak immediately offered, “Well, I’ll pay half if you will.

results in binary code with little lights. When it was finished, Fernandez told Wozniak there was someone at Homestead High he should meet. “His name is Steve. He likes to do pranks like you do, and he’s also into building electronics like you are.” It may have been the most significant meeting in a Silicon Valley garage since Hewlett went into Packard’s thirty-two years earlier. “Steve and I just sat on the sidewalk in front of Bill’s house for the longest time, just sharing stories—mostly about pranks we’d pulled, and also what kind of electronic designs

production.” They had created a device with a little circuit board that could control billions of dollars’ worth of infrastructure. “You cannot believe how much confidence that gave us.” Woz came to the same conclusion: “It was probably a bad idea selling them, but it gave us a taste of what we could do with my engineering skills and his vision.” The Blue Box adventure established a template for a partnership that would soon be born. Wozniak would be the gentle wizard coming up with a neat invention that he would have been happy just to give away, and Jobs would

Then he began writing the software that would get the microprocessor to display images on the screen. Because he could not afford to pay for computer time, he wrote the code by hand. After a couple of months he was ready to test it. "I typed a few keys on the keyboard and I was shocked! The letters were displayed on the screen." It was Sunday, June 29, 1975, a milestone for the personal computer. "It was the first time in history," Wozniak later said, "anyone had typed a character on a keyboard and seen it show up on their own computer's screen right in front of them.

Markkula shrugged and said okay. But Jobs got very upset. He cajoled Wozniak; he got friends to try to convince him; he cried, yelled, and threw a couple of fits. He even went to Wozniak’s parents’ house, burst into tears, and asked Jerry for help. By this point Wozniak’s father had realized there was real money to be made by capitalizing on the Apple II, and he joined forces on Jobs’s behalf. “I started getting phone calls at work and home from my dad, my mom, my brother, and various friends,” Wozniak recalled. “Every one of them told me I’d made the wrong decision.” None of that worked.

Jobs began to accompany Wozniak to Homebrew meetings, carrying the TV monitor and helping to set things up. The meetings now attracted more than one hundred enthusiasts and had been moved to the auditorium of the Stanford Linear Accelerator Center. Presiding with a pointer and a free-form manner was Lee Felsenstein, another embodiment of the merger between the world of computing and the counterculture. He was an engineering school dropout, a participant in the Free Speech Movement, and an antiwar activist. He had written for the alternative newspaper Berkeley Barb and then gone back to being a computer engineer.

tech words, such as Matrix, and some neologisms, such as Executek, and some straightforward boring names, like Personal Computers Inc. The deadline for deciding was the next day, when Jobs wanted to start filing the papers. Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.’ Plus, it would get us ahead of Atari in the phone book.” He told Wozniak that if a better name did not hit them by the next afternoon, they would just stick with Apple. And they did.

To try to counter Jobs’s spin, Sculley called Wozniak and urged him to speak out. “Steve can be an insulting and hurtful guy,” he told Time that week. He revealed that Jobs had asked him to join his new firm—it would have been a sly way to land another blow against Apple’s current management—but he wanted no part of such games and had not returned Jobs’s phone call. To the San Francisco Chronicle, he recounted how Jobs had blocked frogdesign from working on his remote control under the pretense that it might compete with Apple products. “I look forward to a great product and I wish him success, but his integrity I cannot trust,” Wozniak said.

values of commons-based sharing and of private enterprise often conflict, most notably over the extent to which innovations should be patent-protected. The commons crowd had its roots in the hacker ethic that emanated from the MIT Tech Model Railroad Club and the Homebrew Computer Club. Steve Wozniak was an exemplar. He went to Homebrew meetings to show off the computer circuit he built, and he handed out freely the schematics so that others could use and improve it. But his neighborhood pal Steve Jobs, who began accompanying him to the meetings, convinced him that they should quit sharing the invention and instead build and sell it. Thus Apple was born, and for the subsequent forty years it has been at the forefront of aggressively patenting and profiting from its innovations. The instincts of both Steves were useful in creating the digital age. Innovation is most vibrant in the realms where open-source systems compete with proprietary ones. Sometimes people advocate one of these modes of production over the others based on ideological sentiments. They prefer a greater government role, or exalt private enterprise, or romanticize peer sharing. In the 2012 election, President Barack Obama stirred up controversy by saying to people who owned businesses, “You didn’t build that.” His critics saw it as a denigration of the role of private enterprise. Obama’s point was that any business benefits from government and peer-based community support: “If you were successful, somebody along the line gave you some help.

My father told me, ‘You always want to be in the middle,’ ” he said. “I didn’t want to be up with the high-level people like Steve. My dad was an engineer, and that’s what I wanted to be. I was way too shy ever to be a business leader like Steve.” By fourth grade Wozniak became, as he put it, one of the “electronics kids.” He had an easier time making eye contact with a transistor than with a girl, and he developed the chunky and stooped look of a guy who spends most of his time hunched over circuit boards. At the same age when Jobs was puzzling over a carbon microphone that his dad couldn’t explain, Wozniak was using transistors to build an intercom system featuring amplifiers, relays, lights, and buzzers that connected the kids’ bedrooms of six houses in the neighborhood. And at an age when Jobs was

Jobs and Wozniak had no personal assets, but Wayne (who worried about a global financial Armageddon) kept gold coins hidden in his mattress. Because they had structured Apple as a simple partnership rather than a corporation, the partners would be personally liable for the debts, and Wayne was afraid potential creditors would go after him. So he returned to the Santa Clara County office just eleven days later with a “statement of withdrawal” and an amendment to the partnership agreement. “By virtue of a re-assessment of understandings by and between all parties,” it began, “Wayne shall hereinafter cease to function in the status of ‘Partner.’” It noted that in payment for his 10% of the company, he received $800, and shortly afterward $1,500 more. Had he stayed on and kept his 10% stake, at the end of 2012 it would have been worth approximately $54 billion. Instead he was then living alone in a small home in Pahrump, Nevada, where he played the penny slot machines and lived off his social security check. He later claimed he had no regrets. “I made the best decision for me at the time. Both of them were real whirlwinds, and I knew my stomach and it wasn’t ready for such a ride.

home in Pahrump, Nevada, where he played the penny slot machines and lived off his social security check. He later claimed he had no regrets. “I made the best decision for me at the time. Both of them were real whirlwinds, and I knew my stomach and it wasn’t ready for such a ride.” •  •  • Jobs and Wozniak took the stage together for a presentation to the Homebrew Computer Club shortly after they signed Apple into existence. Wozniak held up one of their newly produced circuit boards and described the microprocessor, the eight kilobytes of memory, and the version of BASIC he had written. He also emphasized what he called the main thing: “a human-typable keyboard instead of a stupid, cryptic front panel with a bunch of lights and switches.” Then it was Jobs’s turn. He pointed out that the Apple, unlike the Altair, had all the essential components built in. Then he challenged them with a question: How much would people be willing to pay for such a wonderful machine? He was trying to get them to see the amazing value of the Apple. It was a rhetorical flourish he would use at product presentations over the ensuing decades. The audience was not very impressed. The Apple had a cut-rate microprocessor, not the Intel 8080. But one important person stayed behind to hear more. His name was Paul Terrell, and in 1975

SCULLEY. Pepsi executive recruited by Jobs in 1983 to be Apple’s CEO, clashed with and ousted Jobs in 1985. JOANNE SCHIEBLE JANDALI SIMPSON. Wisconsin-born biological mother of Steve Jobs, whom she put up for adoption, and Mona Simpson, whom she raised. MONA SIMPSON. Biological full sister of Jobs; they discovered their relationship in 1986 and became close. She wrote novels loosely based on her mother Joanne (Anywhere but Here), Jobs and his daughter Lisa (A Regular Guy), and her father Abdulfattah Jandali (The Lost Father). ALVY RAY SMITH. A cofounder of Pixar who clashed with Jobs. BURRELL SMITH. Brilliant, troubled hardware designer on the original Mac team, afflicted with schizophrenia in the 1990s. AVADIS “AVIE” TEVANIAN. Worked with Jobs and Rubinstein at NeXT, became chief software engineer at Apple in 1997. JAMES VINCENT. A music-loving Brit, the younger partner with Lee Clow and Duncan Milner at the ad agency Apple hired. RON WAYNE. Met Jobs at Atari, became first partner with Jobs and Wozniak at fledgling Apple, but unwisely decided to forgo his equity stake. STEPHEN WOZNIAK. The star electronics geek at Homestead High; Jobs figured out how to package and market his amazing circuit boards and became his partner in founding Apple. DEL YOCAM. Early Apple employee who became the General Manager of the Apple II Group and later Apple’s Chief Operating Officer. INTRODUCTION How This Book Came to Be In the early summer of 2004, I got a phone call from Steve Jobs. He had been scattershot friendly to me over the years, with occasional bursts of intensity, especially when he was launching a new product that he wanted on the cover of Time or featured on CNN, places where I’d worked. But now that I was no longer at either of those places, I hadn’t heard from him much. We talked a bit about the Aspen Institute, which I had recently joined, and I invited him to speak at our summer campus in Colorado. He’d be happy to come, he said, but not to be onstage. He wanted instead to take a walk so that we could talk. That seemed a bit odd. I didn’t yet

As soon as he said it was okay to do engineering, that really freed me up. My psychological block was really that I didn't want to start a company. Because I was just afraid. In business and politics, I wasn't going to be a real strong participant. I wasn't going to tell other people how to do things. I wasn't going to run things ever in my life. I was a non-political person and I was a very non-forceful person. It dated back to a lot of things that happened during the Vietnam War. But I just couldn't run a company.

Well, even if we lose money, we’ll have a company. For once in our lives, we’ll have a company.” – Steve Jobs to Steve Wozniak

little,

Jobs and Wozniak shared a common vision - to build a computer everyone could afford and use.

Steve Jobs ve ortağı Steve Wozniak, 1976’da ürettikleri ilk bilgisayara ne isim koyacaklarına bir türlü karar veremeyince o sıralar boş zamanlarında elma bahçelerinde çalışan Steve Jobs “Apple” (Elma) ismini önermiş ve konuyu kapatmıştır. Bugün “bilgisayar ve tasarım” denince akla gelen ilk marka Apple’dır.

the Apple Computer Company, founded in 1976 by Homebrew Computer Club members Steve Wozniak and Steve Jobs, longtime buddies from the Silicon Valley town of Cupertino.

At a subsequent Homebrew meeting where Wozniak showed his creation, everyone seemed impressed, including Wozniak’s friend Steve Jobs. Around that time, Jobs was given a freelance project at Atari, having altered the terms of his employment. Atari’s founder had tasked Jobs with designing a single-player version of Pong, in which the ball could be simply hit against a wall back to the player. Jobs called on Wozniak, who was working at Hewlett-Packard, to help. Over the course of less than a week, Jobs and Wozniak delivered a single-player version of Pong. Jobs was in a rush. He needed to go back to a commune in Oregon, where the apple-picking season was about to begin.

And soon I was getting involved in one of the most amazing projects. Someone asked me to help design the digital part of the first hotel movie system, which was based on the very earliest VCRs. No one had VCRs then, of course. I was thinking, Oh my god! This is going to be incredible—designing movies for hotels! I couldn’t get over it. Their formula was this. They’d line up about six VCRs. Then they had a method of sending special TV channels to everybody’s room. They could play the movies on those channels. There was a filter in each room to block those channels. But the hotel clerk in the lobby could send a signal to unlock the filter in a particular room. Then the guest could watch the movie they ordered on their TV. Someone in the VCR room had to literally start the movie, but this was still a really cool system.

This is the start of an industry,” he told Jobs and Wozniak, predicting the company would make the Fortune 500, the prestigious list of America’s biggest companies, in a matter of years. “It happens once a decade.

When we started Apple, Steve Jobs and I talked about how we wanted to make blind people as equal and capable as sighted people, and you'd have to say we succeeded when you look at all the people walking down the sidewalk looking down at something in their hands and totally oblivious to everything around them!

Well, even if we lose our money, we’ll have a company. For once in our lives, we’ll have a company.

It wasn’t very long after I’d divorced Alice and met Candi that we decided to get married. She had an uncle down in San Diego who made jewelry, and I had this idea. Let’s get a ring for me, I said, that has the diamond on the inside so nobody can see it. I thought that would be more special than a normal ring.

İnsanların hayatta bazen hedefleri olur. Steve Jobs kendine koyduğu her hedefi aştı." - Steve Wozniak

He took the time—a lot of time—to show me those few little things. They were little things to him, even though Fairchild and Texas Instruments had just developed the transistor only a decade earlier.

You need the kind of objectivity that makes you forget everything you’ve heard, clear the table, and do a factual study like a scientist would. —STEVE WOZNIAK

Soon after that, Eno briefly joined a group called the Scratch Orchestra, led by the late British avant-garde composer Cornelius Cardew. There was one Cardew piece that would be a formative experience for Eno—a piece known as “Paragraph 7,” part of a larger Cardew masterwork called The Great Learning. Explaining “Paragraph 7” could easily take up a book of its own. “Paragraph 7”’s score is designed to be performed by a group of singers, and it can be done by anyone, trained or untrained. The words are from a text by Confucius, broken up into 24 short chunks, each of which has a number. There are only a few simple rules. The number tells the singer how many times to repeat that chunk of text; an additional number tells each singer how many times to repeat it loudly or softly. Each singer chooses a note with which to sing each chunk—any note—with the caveats to not hit the same note twice in a row, and to try to match notes with a note sung by someone else in the group. Each note is held “for the length of a breath,” and each singer goes through the text at his own pace. Despite the seeming vagueness of the score’s few instructions, the piece sounds very similar—and very beautiful—each time it is performed. It starts out in discord, but rapidly and predictably resolves into a tranquil pool of sound. “Paragraph 7,” and 1960s tape loop pieces like Steve Reich’s “It’s Gonna Rain,” sparked Eno’s fascination with music that wasn’t obsessively organized from the start, but instead grew and mutated in intriguing ways from a limited set of initial constraints. “Paragraph 7” also reinforced Eno’s interest in music compositions that seemed to have the capacity to regulate themselves; the idea of a self-regulating system was at the very heart of cybernetics. Another appealing facet of “Paragraph 7” for Eno was that it was both process and product—an elegant and endlessly beguiling process that yielded a lush, calming result. Some of Cage’s pieces, and other process-driven pieces by other avant-gardists, embraced process to the point of extreme fetishism, and the resulting product could be jarring or painful to listen to. “Paragraph 7,” meanwhile, was easier on the ears—a shimmering cloud of sonics. In an essay titled “Generating and Organizing Variety in the Arts,” published in Studio International in 1976, a 28-year-old Eno connected his interest in “Paragraph 7” to his interest in cybernetics. He attempted to analyze how the design of the score’s few instructions naturally reduced the “variety” of possible inputs, leading to a remarkably consistent output. In the essay, Eno also wrote about algorithms—a cutting-edge concept for an electronic-music composer to be writing about, in an era when typewriters, not computers, were still en vogue. (In 1976, on the other side of the Atlantic, Steve Jobs and Steve Wozniak were busy building a primitive personal computer in a garage that they called the Apple I.) Eno also talked about the related concept of a “heuristic,” using managerial-cybernetics champion Stafford Beer’s definition. “To use Beer’s example: If you wish to tell someone how to reach the top of a mountain that is shrouded in mist, the heuristic ‘keep going up’ will get him there,” Eno wrote. Eno connected Beer’s concept of a “heuristic” to music. Brecht’s Fluxus scores, for instance, could be described as heuristics.

If I hadn’t gotten in the car accident that year, I wouldn’t have quit school and I might never have started Apple. It’s weird how things happen.

But you know what? I knew deep inside that it didn’t matter that I had built this computer. It didn’t matter because the computer couldn’t do anything useful. It couldn’t play games, it couldn’t solve math problems. It had way too little memory. The only important thing was that finally, finally, I’d been able to actually build a computer. My very first one. It was an extraordinary milestone in that sense.

So I went down to register at De Anza and saw that the classes for chemistry, physics, and calculus were all full. What? I couldn’t believe it. Here I was—the star science and math student at my high school and all set to be an engineer—and the three most important courses I needed were locked out. It was horrible. I called the chemistry teacher on the phone, who said if I showed up I could probably get in, but I couldn’t shake this terrible feeling that my future was shutting down. I could see it shutting down right in front of me. I felt my whole academic life was going to be messed up right from the start. And it was right then that I changed my mind, and decided to see if it was still possible to go to Colorado.

How Ma Bell Helped Us Build the Blue Box In 1955, the Bell System Technical Journal published an article entitled “In Band Signal Frequency Signaling” which described the process used for routing telephone calls over trunk lines with the signaling system at the time. It included all the information you’d need to build an interoffice telephone system, but it didn’t include the MF (multifrequency) tones you needed for accessing the system and dialing. But nine years later, in 1964, Bell revealed the other half of the equation, publishing the frequencies used for the digits needed for the actual routing codes. Now, anybody who wanted to get around Ma Bell was set. The formula was there for the taking. All you needed were these two bits of information found in these two articles. If you could build the equipment to emit the frequencies needed, you could make your own free calls, skipping Ma Bell’s billing and monitoring system completely. Famous “phone phreaks” of the early 1970s include Joe Engressia (a.k.a. Joybubbles), who was able to whistle (with his mouth) the high E tone needed to take over the line. John Draper (a.k.a. Captain Crunch) did the same with the free whistle that came inside boxes of Cap’n Crunch. A whole subculture was born. Eventually Steve Jobs (a.k.a. Oaf Tobar) and I (a.k.a. Berkeley Blue) joined the group, making and selling our own versions of the Blue Boxes. We actually made some good money at this.

without having to actually walk up to someone and ask questions. I was too shy to even go to a library and ask for a book on computers called Computers.

Because I could never afford the parts to build any of my computer designs, all I could do was design them on paper.

I went to talk to the project manager, Kent Stockwell. Although I had done all these computer things with the Apple I and Apple II, I wanted to work on a computer at HP so bad I would have done anything. I would even be a measly printer interface engineer. Something tiny. I told him, “My whole interest in life has been computers. Not calculators.” After a few days, I was turned down again. I still believe HP made a huge mistake by not letting me go to its computer project. I was so loyal to HP. I wanted to work there for life. When you have an employee who says he’s tired of calculators and is really productive in computers, you should put him where he’s productive.

Well, we left and heard back a few days later that, no, they’d decided they would build their own machine, it was cheaper. They didn’t need to support fancy things like color, sound, and graphics, all the cool things we had. Chuck Peddle, in the garage, had told us he thought it was possible for them to do their own computer in four months. I didn’t see how anyone could, but I guess after he saw the Apple II, it would be a lot easier to design something like what he wanted.

When Mike Markkula joined Jobs and Wozniak to turn their fledgling partnership into the Apple Computer Co. in January 1977, they valued it at $5,309. Less than four years later they decided it was time to take it public.

Soon after the West Coast Computer Faire, where we introduced the Apple II, a couple of other ready-to-use personal computers came out. One was the Radio Shack TRS-80, and the other was Commodore’s PET. These would become our direct competitors. But it was the Apple II that ended up kicking off the whole personal computer revolution. It had lots of firsts. Color was the big one. I designed the Apple II so it would work with the color TV you already owned. And it had game control paddles you could attach to it, and sound built in. That made it the first computer people wanted to design arcade-style games for, the first computer with sound and paddles ready to go. The Apple II even had a high-resolution mode where a game programmer could draw special little shapes really quickly. You could program every single pixel on the screen—whether it was on or off or what color it was—and that was something you could never do before with a low-cost computer. At first that mode didn’t mean a lot, but eventually it was a huge step toward the kinds of computer gaming you see today, where everything is high-res. Where the graphics can be truly realistic. The fact that it worked with your home TV made the total cost a lot lower than any competitors could do. It came with a real keyboard to type on—a normal keyboard—and that was a big deal. And the instant you turned it on, it was running BASIC in ROM.

Most inventors and engineers I’ve met are like me—they’re shy and they live in their heads. They’re almost like artists. In fact, the very best of them are artists. And artists work best alone—best outside of corporate environments, best where they can control an invention’s design without a lot of other people designing it for marketing or some other committee. I don’t believe anything really revolutionary has ever been invented by committee. Because the committee would never agree on it!

Sometimes you can’t prove whether you’re right or wrong. Only time can tell that. But if you believe in your own power to objectively reason, that’s a key to happiness. And a key to confidence. Another key I found to happiness was to realize that I didn’t have to disagree with someone and let it get all intense. If you believe in your own power to reason, you can just relax. You don’t have to feel the pressure to set out and convince anyone. So don’t sweat it! You have to trust your own designs, your own intuition, and your own understanding of what your invention needs to be.

hope you’ll be as lucky as I am. The world needs inventors—great ones. You can be one. If you love what you do and are willing to do what it takes, it’s within your reach. And it’ll be worth every minute you spend alone at night, thinking and thinking about what it is you want to design or build. It’ll be worth it, I promise.

Now, I accept that Apple had to work the way a company has to. There are a lot of people who operate the company, and there are a lot of people on the board who run things. So the reasoning is very difficult to see. I mean, this was a time when the company had one reputation but it was totally different on the inside. It very much bothered me that you can get away with all kinds of things when you are successful. For example, a bad person can get away with a lot of things if they have a lot of money. And a bad person can hide it—hide behind the money—and keep on being a bad person.