Direct Mailing Quotes

Lore wondered where one might procure a poisoned shirt in this day and age, and how well it would hold up in its gift wrapping when she mailed it directly to Philip Achilleos.

Got my first e-mail from Hermes today. NASA’s been limiting direct contact. I guess they’re afraid I’ll say something like “You abandoned me on Mars, you assholes!

if you keep interrupting your evening to check and respond to e-mail, or put aside a few hours after dinner to catch up on an approaching deadline, you’re robbing your directed attention centers of the uninterrupted rest they need for restoration. Even if these work dashes consume only a small amount of time, they prevent you from reaching the levels of deeper relaxation in which attention restoration can occur. Only the confidence that you’re done with work until the next day can convince your brain to downshift to the level where it can begin to recharge for the next day to follow. Put another way, trying to squeeze a little more work out of your evenings might reduce your effectiveness the next day enough that you end up getting less done than if you had instead respected a shutdown.

As if she had summoned them, a flurry of stones flew out of the darkness, striking his mail, pinging off his helm. One hit his unprotected leg and he yelped and clutched it. That was a mistake. The second barrage was entirely directed at his legs.

I stamped, certified, and lipsticked my life in a package sent through Priority Mail directly to the devil herself...and there's no turning back.

But no one ever explains how it's the little choices that send your life careening in another direction, like deciding to send a poem in the mail or saying yest to a walk on a moonless night.

Like an attack this melancholy comes from time to time. I don't know at what intervals, and slowly covers my sky with clouds. It begins with an unrest in the heart, with a premonition of anxiety, probably with my dreams at night. People, houses, colors, sounds that otherwise please me become dubious and seem false. Music gives me a headache. All my mail becomes upsetting and contains hidden arrows. At such times, having to converse with people is torture and immediately leads to scenes... Anger, suffering, and complaints are directed at everything, at people, at animals, at the weather, at God, at the paper in the book one is reading, at the material of the very clothing one has on. But anger, impatience, complaints and hatred have no effect on things and are deflected from everything, back to myself.

In fact, Wilson tried to strengthen the Espionage Act with a provision giving broad censorship powers directly to the president. Moreover, with Wilson’s approval, his postmaster general used his new censorship powers to suppress all mail that was socialist, anti-British, pro-Irish, or that in any other way might, in his view, have threatened the war effort.

There was a slight noise from the direction of the dim corner where the ladder was. It was the king descending. I could see that he was bearing something in one arm, and assisting himself with the other. He came forward into the light; upon his breast lay a slender girl of fifteen. She was but half conscious; she was dying of smallpox. Here was heroism at its last and loftiest possibility, its utmost summit; this was challenging death in the open field unarmed, with all the odds against the challenger, no reward set upon the contest, and no admiring world in silks and cloth of gold to gaze and applaud; and yet the king’s bearing was as serenely brave as it had always been in those cheaper contests where knight meets knight in equal fight and clothed in protecting steel. He was great now; sublimely great. The rude statues of his ancestors in his palace should have an addition—I would see to that; and it would not be a mailed king killing a giant or a dragon, like the rest, it would be a king in commoner’s garb bearing death in his arms that a peasant mother might look her last upon her child and be comforted.

I stand in the corners - the darkest pits of the room and sometimes I stand in the center feeling the stale cold envelop me just watching everyone disappear, I know they label it hiatus, but hiatus is just like death. It could be a long time before I could ever say hello again - and sometimes I never got to say goodbye. I'm just now realizing how long this empire called goodreads has survived, I'm always here seeing new faces, new people, new ways of thinking. But my main question is - How could they leave all this behind? A deep sorrow that sounds like a ringing silence delves into my ears when I realize time has gone by fast and here I am finding direct mails from 2020, or 2019, 2018, 2017, even further. I'm scared - alone and out of touch. I remember a couple from my early years....They both disappeared. Ken got shot again. Alastor up and left. I remember forenthico and bree fighting over a valentine's day present he presented to match with her. Abbigail is gone. I haven't heard from Elizabeth in a long while. Nezuko is silent. Alice, Tsukishima, Fizzii, Giran, Moonkitty, Sylvia, River, Star. If you see this I'm still waiting.

(First lines) Now a traveler must make his way to Noon City by the best means he can, for there are no trains or buses headed in that direction, though six days a week a truck from the Chuberry Turpentine Company collects mail and supplies at the nextdoor town of Paradise Chapel; occasionally a person bound for Noon City can catch a ride with the driver of the truck, Sam Ratcliffe. It's a rough trip no matter how you come, for these washboard roads will loosen up even brandnew cars pretty fast, and hitchhikers always find the going bad. Also, this is lonesome country, and here in the sunken marshes where tiger lilies bloom the size of a man's head there are luminous green logs that shine under the dark water like drowned corpses. Often the only movement on the landscape is a broken spiral of smoke from a sorry-looking farmhouse on the horizon, or a wing-stiffened bird, silent and arrow-eyed, circling endlessly over the bleak deserted pinewoods.

Time hath, my lord, a wallet at his back, Wherein he puts alms for oblivion, A great-sized monster of ingratitudes: Those scraps are good deeds past; which are devour'd As fast as they are made, forgot as soon As done: perseverance, dear my lord, Keeps honour bright: to have done is to hang Quite out of fashion, like a rusty mail In monumental mockery. Take the instant way; For honour travels in a strait so narrow, Where one but goes abreast: keep then the path; For emulation hath a thousand sons That one by one pursue: if you give way, Or hedge aside from the direct forthright, Like to an enter'd tide, they all rush by And leave you hindmost; Or like a gallant horse fall'n in first rank, Lie there for pavement to the abject rear, O'er-run and trampled on: then what they do in present, Though less than yours in past, must o'ertop yours; For time is like a fashionable host That slightly shakes his parting guest by the hand, And with his arms outstretch'd, as he would fly, Grasps in the comer: welcome ever smiles, And farewell goes out sighing. O, let not virtue seek Remuneration for the thing it was; For beauty, wit, High birth, vigour of bone, desert in service, Love, friendship, charity, are subjects all To envious and calumniating time.

When I received my glossy black invitation in the mail a few days later, I could feel my heart swell with excitement. “Hef’s Midsummer Night’s Dream Party,” it read. On the front was a beautiful pinup illustration by famed artist Olivia De Berardinis and inside was a small piece of paper with directions. It was like Cinderella finally scoring an invitation to the ball—except instead of arriving by horse-drawn carriage, we would board a shuttle at a UCLA parking garage.

Creative People:Easily bored,take risk,make mistakes,hate rules,work independently,dream big.

A manilla envelope came through the mail slot a few weeks later. I had a little queasiness about meeting that teenager directly, and so I waited several years to open it.

I remember now. Calling you. It’s hard, everything’s running together. I called and called and called. Like a shotgun, firing in every direction hoping to hit somethin’. I bet I called you twenty times.” “Twice. You called me twice. John, answer my question.” “Really? You kept getting weird on me. You know what I think? I think you’ll be getting calls from me for the next eight or nine years. All from tonight. I couldn’t help it, couldn’t get oriented. Kept slipping out of the time . . . you’ve got a voice mail message three years from now that’s freaking hilarious.

in sales, activity drives everything—that’s the law. Activity is the hard work of sales and it is the price you pay for your commission checks. Activities include: Cold calling, first-time visits, follow-up calls, product demonstrations, walk-throughs, test drives, site visits, open houses, tours, presentations, proposals, referrals, direct mail, and so forth. The fact is, if you have enough activity, you will at least sell something, even if you do everything else wrong. If you have no activity, but do everything else right, you will sell nothing.

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. This, too, contradicts some of the most ingrained assumptions we hold about ourselves and each other. We like to think of ourselves as autonomous and inner-directed, that who we are and how we act is something permanently set by our genes and our temperament. But if you add up the examples of Salesmen and Connectors, of Paul Revere's ride and Blue's Clues, and the Rule of 150 and the New York subway cleanup and the Fundamental Attribution Error, they amount to a very different conclusion about what it means to be human. We are actually powerfully influenced by our surroundings, our immediate context, and the personalities of those around us. Taking the graffiti off the walls of New York's subways turned New Yorkers into better citizens. Telling seminarians to hurry turned them into bad citizens. The suicide of a charismatic young Micronesian set off an epidemic of suicides that lasted for a decade. Putting a little gold box in the corner of a Columbia Record Club advertisement suddenly made record buying by mail seem irresistible. To look closely at complex behaviors like smoking or suicide or crime is to appreciate how suggestible we are in the face of what we see and hear, and how acutely sensitive we are to even the smallest details of everyday life. That's why social change is so volatile and so often inexplicable, because it is the nature of all of us to be volatile and inexplicable.

To Roland's relief, Jean de Joinville came to his aid. "Sire, this good knight wants only to preserve your life. Let us all ride together against the Egyptians." "If I ride against them alone, God will protect me," said Louis. A new figure pushed into the circle. He wore the white surcoat and red cross of a Templar over his mail. With a leap of his heart, Roland recognized Guido Bruchesi. Guido looked at him but did not acknowledge him. He went directly to the King. He spoke quietly but firmly. "Sire, what you have just said is presumption." "I do not see how that could be, brother Templar." But Louis took his foot out of the stirrup as Roland watched with growing hope. You can always catch Louis's attention with a religious argument, Roland thought, even on the battlefield. "Sire," said Guido, "Satan tempted our Seigneur Jesus, telling Him that if He cast Himself down from the mountaintop, angels would lift him up." Guido cast a sidelong look at Amalric. "You, Sire, are being tempted to ride alone against the whole Egyptian army, expecting God's protection. You are demanding a miracle. That is presumption." Louis was silent for a moment. "Perhaps you are right." Roland let out a long breath.

the Christian Science Monitor and the AP. I wrote to the photo desk of the New York Times several times, offering myself up as a stringer, and each time my e-mail went unanswered. I wrote directly to the New York Times correspondents based in India and asked if I could shoot anything for them. They told me they took their own pictures while on assignment. I would keep trying. I felt that if I could only shoot for the New York Times—to me, the newspaper that most influenced American foreign policy and that employed the world’s best journalists—I would reach the pinnacle of my career.

Read more than thirty years later, the mail of 1989 amounted to a series of incorrect predictions coming from every possible direction: I want you to come to Greece; I will love you forever; I will finish this novel; It looks like I’m going to get the job; Soon you’ll come home. None of those things happened. We thought we were making plans when in fact we were only guessing, and it was crazy reckless guessing at that, like throwing tarot cards at a dartboard while blindfolded. At every turn we believed we were onto something big, the absolute truth of our lives. We were wrong about nearly all of it.

Technological change is discontinuous. The monks in their scriptoria did not invent the printing press, horse breeders did not invent the motorcar, and the music industry did not invent the iPod or launch iTunes. Early in the new century book publishers, confined within their history and outflanked by unencumbered digital innovators, missed yet another critical opportunity, seized once again by Amazon, this time to build their own universal digital catalog, serving e-book users directly and on their own terms while collecting the names, e-mail addresses, and preferences of their customers. This strategic error will have large consequences.

guarded that information jealously to maintain his own power. Podesta was also wary of at least one member of Hillary’s State Crew. When the e-mail scandal first burst into the open, Philippe Reines, who had a rare direct line to the boss after running her media operations at the State Department and in the Senate, went to war with Jennifer Palmieri, the new communications director for the campaign, over how to respond. Reines, highly obsessive, ultraloyal to Hillary, and possessed of an acid tongue, pointed his finger at Palmieri when Hillary complained that deliberations about the timing of her first public remarks on the e-mail server were leaking to the media.

Our Meat Facial today, Ms. Loeffler?” “Uhm, how’s that.” “You didn’t get our offer in the mail? on special all this week, works miracles for the complexion—freshly killed, of course, before those enzymes’ve had a chance to break down, how about it?” “Well, I don’t . . .” “Wonderful! Morris, kill . . . the chicken!” From the back room comes horrible panicked squawking, then silence. Maxine meantime is tilted back, eyelids aflutter, when— “Now we’ll just apply some of this,” wham! “. . . meat here, directly onto this lovely yet depleted face . . .” “Mmff . . .” “Pardon? (Easy, Morris!)” “Why is it . . . uh, moving around like that? Wait! is that a— are you guys putting a real dead chicken in my— aaahhh!” “Not quite dead yet!” Morris jovially informs the thrashing Maxine as blood and feathers fly everywhere. Each

Seth Godin, author of more than a dozen bestsellers, including Purple Cow and Permission Marketing, understands the importance of frequency and consistency in a book marketing and public relations campaign. He practices these through following these seven steps: Permission marketing. This is a process by which marketers ask permission before sending ads to prospects. Godin pioneered the practice in 1995 with the founding of Yoyodyne, the Web’s first direct mail and promotions company (it used contests, online games, and scavenger hunts to market companies to participating users). He sold it to Yahoo! three years later. Editorial content. Godin was a long-time contributing editor to the popular Fast Company magazine. Blogging. Seth's Blog is one of the most-frequented blogs. Public speaking. Successful Meetings magazine named Godin one of the top 21 speakers of the 21st century. Words used to describe his lectures include "visual," "personal," and "dynamic." Community-building. His latest company, Squidoo.com, ranked among the top 125 sites in the U.S. (by traffic) by Quantcast, allows people to build a page about any topic that inspires them. The site raises money for charity and pays royalties to its million-plus members. E-books. Godin took a step to publish all his books electronically, then worked with Amazon on his own imprint, Domino, which published 12 books. Recently, Godin ended that project – since as he said in a blog, it was a "project" and he is always looking for more and different opportunities. Continuous improvement. Godin is always on the lookout for more ideas, more business opportunities and more engagement with his community.

The Paranoid Schizoid Solution When narcissism fails as a defense mechanism, the narcissist develops paranoid narratives: self-directed confabulations which place him at the center of others' allegedly malign attention. The narcissist becomes his own audience and self-sufficient as his own, sometimes exclusive, source of narcissistic supply. The narcissist develops persecutory delusions. He perceives slights and insults where none were intended. He becomes subject to ideas of reference (people are gossiping about him, mocking him, prying into his affairs, cracking his e-mail, etc.). He is convinced that he is the centre of malign and mal-intentioned attention. People are conspiring to humiliate him, punish him, abscond with his property, delude him, impoverish him, confine him physically or intellectually, censor him, impose on his time, force him to action (or to inaction), frighten him, coerce him, surround and besiege him, change his mind, part with his values, victimize or even murder him, and so on.

The establishment of what would become the Federal Bureau of Investigation in 1908—led from 1924 until 1972 by J. Edgar Hoover—was a direct response to the revolutionary wave that gripped the American working class. FBI agents, often little more than state-employed goons and thugs, ruthlessly hunted down those on the left. The FBI spied on and infiltrated labor unions, political parties, radical groups—especially those led by African Americans—antiwar groups, and later the civil rights movement in order to discredit anyone, including politicians such as Henry Wallace, who questioned the power of the state and big business. Agents burglarized homes and offices. They illegally opened mail and planted unlawful wiretaps, created blacklists, and demanded loyalty oaths. They destroyed careers and sometimes lives. By the time they were done, America’s progressive and radical movements, which had given the country the middle class and opened up our political system, did not exist. It was upon the corpses of these radical movements, which had fought for the working class, that the corporate state was erected in the late twentieth century.

Hunding, stop skulking in the hallway and get in here.” The bellhop poked his head around the doorway. “I wasn’t skulking,” he said defensively. “I was lingering.” “Come in. I need you to do three things. One: Find a way to track Thor’s FitnessKnut. Report his whereabouts at all times.” “Won’t he just circle the worlds in order?” I made a face. “Thor’s sense of direction is terrible. His path will likely be erratic. Moving on. Two: Have squads of einherjar launch surprise attacks on the Bifrost. I want to know that Heimdall is on guard.” “Very good, sir. And the third thing?” “Inform the thanes that as of tomorrow, I will be unavailable for a while.” I transformed my appearance from a rugged one-eyed god of wisdom to a beautiful two-eyed woman clad in chain mail. “I will be living with my Valkyries to decide for myself which of them deserves to be captain.” Hunding raised a hairy eyebrow. “An idea from Utgard-Loki, Lord Odin?” “Wisdom can be gleaned from any source if one only looks hard enough.” I paused, thinking. “Let’s put that on a T-shirt. And, Hunding?” “My lord?” I transformed back into my true form. “Download cute baby goat videos to my phablet. I must learn what all the fuss is about.

And the sound of my own washer and dryer interfered with my sleep. So I just threw away my dirty underpants. All the old pairs reminded me of Trevor, anyway. For a while, tacky lingerie from Victoria’s Secret kept showing up in the mail—frilly fuchsia and lime green thongs and teddies and baby-doll nightgowns, each sealed in a clear plastic Baggie. I stuffed the little Baggies into the closet and went commando. An occasional package from Barneys or Saks provided me with men’s pajamas and other things I couldn’t remember ordering—cashmere socks, graphic T-shirts, designer jeans. I took a shower once a week at most. I stopped tweezing, stopped bleaching, stopped waxing, stopped brushing my hair. No moisturizing or exfoliating. No shaving. I left the apartment infrequently. I had all my bills on automatic payment plans. I’d already paid a year of property taxes on my apartment and on my dead parents’ old house upstate. Rent money from the tenants in that house showed up in my checking account by direct deposit every month. Unemployment was rolling in as long as I made the weekly call into the automated service and pressed “1” for “yes” when the robot asked if I’d made a sincere effort to find a job.

The late Marlon Brando was once asked if he considered himself the best actor in Hollywood. That was a treacherous question, but Brando answered it in a creative way. He said, “It doesn’t matter whether I’m the best actor. I’m the best-positioned actor. People know me, and they want me around. I make life interesting for the people around me. It’s fun for me and it’s fun for them. I’m not always a nice guy, but I’m never the same guy twice. That’s why studios want to put me in movies, and that’s why the public wants to see me there.” Are you like Brando in this respect? Do you get together with your colleagues even when you don’t have to? If the answer is yes, you’re on the right track. If the answer is no, ask yourself, whom would you rather be with? Then think about how you can make a career move in that direction. Do you communicate with your colleagues even when it’s not strictly necessary—by phone, e-mail, or in person? Or are you more comfortable being on your own? There probably has never been a person who was more challenged in this area than Howard Hughes. He was undeniably a technical expert, and he was certainly unforgettable. He could design an airplane, fly it, and also direct a movie about it.

So let’s say you wake up in the morning and have a list of people to call, a list of errands to run, 35 texts to respond to, and all these e-mails to answer. If the first thing you do every morning is start thinking about all of those things that you have to do, your body is already in the future. When you sit down to meditate, your mind may naturally want to go in that direction. And if you allowed it, then your brain and body would be in that same predictable future, because you’d be anticipating an outcome based on your same past experience from yesterday. So the moment you start to notice your mind wanting to go in that direction, you just pull the reins in, settle your body down, and bring it back to the present moment—just as I do when I ride my stallion. And then, in the next moment, if you start thinking, Yeah, but you have to do this, you forgot about that, and you need to do the thing you didn’t get to yesterday, just bring your mind back to the present moment again. And if it keeps happening and that brings up the emotions of frustration, impatience, worry, and so on, just remember that whatever emotion you’re experiencing is merely part of the past. So you just notice it; you become aware: Ah, my body-mind wants to go to the past. All right. Let’s settle down and relax back into the present.

Ryan was complex—he was big-hearted and caring but also resolute and direct. He once e-mailed me an audio clip of a television news interview he gave after a group of Navy SEALs rescued the captain of the Maersk Alabama tanker ship. Pirates had taken the ship and the captain hostage off the coast of Somalia, Africa. The story was later made into the film Captain Phillips, starring Tom Hanks. A team of Navy SEAL snipers shot and killed all but one of the hostage takers, who had placed themselves and their hostage in a desperate situation. Ryan told the TV reporter, “Despite what your momma told you, violence does solve problems.”1 I understood exactly what Ryan meant—there was no diplomatic or political solution to the crisis, and allowing pirates to take American vessels and crews hostage would set a bad precedent in other parts of the globe. Weeks before, in fact, the pirates had killed other hostages. Ryan’s statement was in no way meant to be bravado; he was merely conveying the fact that many times violence brings about a successful conclusion to a hostage crisis. The SEALs spoke the only language that the Somali pirates understood: violence. Apparently, the SEALs’ response acted as a deterrent, since the Somali pirates have consequently stayed clear of US flagged vessels. Chris Kyle later turned Ryan’s statement into a patch he wore on his hat.

If it was a mistake not to finish school (it wasn't!), it was an even worse mistake to go to work. ("Work! The word was so painful he couldn't bring himself to pronounce it," says a character in one of Cossery's books.) Until I was almost eighteen I had know freedom, a relative freedom, which is more than most people ever get to know. (It included "freedom of speech," which has hung over into my writing.) Then, like an idiot, I entered the lists. Overnight, as it were, the bit was put in my mouth, I was saddled, and the cruel rowels were dug into my tender flanks. It didn't take long to realize what a shithouse I had let myself into. Every new job I took was a step further in the direction of "murder, death and blight." I think of them still as prisons, whorehouses, lunatic asylums: the Atlas Portland Cement Co., the Federal Reserve Bank, the Bureau of Economic Research, the Charles Williams Mail Order House, the Western Union Telegraph Co., etc. To think that I wasted ten years of my life serving these anonymous lords and masters! That look of rapture in Pookie's eyes, that look of supreme admiration which I reserved for such as Eddie Carney, Lester Reardon, Johnny Paul: it was gone, lost, buried. It returned only when, much later, I reached the point where I was completely cut off, thoroughly destitute, utterly abandoned. When I became the nameless one, wandering as a mendicant through the streets of my own home town. Then I began to see again, to look with eyes of wonder, eyes of love, into the eyes of my fellow-man.

As they walked toward the dance floor, Pamela barely felt the bruises on her feet from Henry. The thrill of waltzing with Mr. Carter practically banished the ache. On the floor, he took her into his arms. She liked the feel of his hand on her waist, the press of their gloved palms together. For the first time, the intimate posture, which had always made her feel uncomfortable and stiff, seemed right, and she wished he would pull her closer. Throughout the beginning of the waltz, they remained silent. She had the sense that Mr. Carter was concentrating on his steps, and she didn't want to distract him. He frowned. "I'm sorry I'm not a very good dancer." "Not at all." Pamela thought of Henry and had to restrain a laugh. She didn't want Mr. Carter to think she was making fun of him. "You couldn't possibly be worse than my previous partner, who led me in the wrong direction and trod on my toes!" His troubled expression cleared. "Well, then, I'm grateful you decided to risk your toes again with me. I promise, I'll try to keep my boots on the floor where they belong." He wiggled his eyebrows. Pamela laughed at his playful act. "I watched you with Elizabeth, and you were fine. So accepting your invitation to dance was not such a risk as you're making it out to be." As they bantered, Pamela found herself relaxing. Conversing with this stranger she'd only met twenty minutes ago was far easier than talking with some men she'd known all her life. Mr. Carter also seemed to become comfortable. His lead became more expert, and he picked up their speed. As they became in tune with each other, they flowed in perfect step to the music. Exhilaration welled up in Pamela. She'd never known dancing could feel like this. She glanced up at him, feeling a smile as wide as the moon stretch across her face. "We're flying!

Whatever doesn’t kill you only serves to make you stronger. And in the grand scheme of life, I had survived and grown stronger, at least mentally, if not physically. I had come within an inch of losing all my movement and, by the grace of God, still lived to tell the tale. I had learned so much, but above all, I had gained an understanding of the cards I had been playing with. The problem now was that I had no job and no income. Earning a living and following your heart can so often pull you in different directions, and I knew I wasn’t the first person to feel that strain. My decision to climb Everest was a bit of a “do or die” mission. If I climbed it and became one of the youngest climbers ever to have reached the summit, then I had at least a sporting chance of getting some sort of job in the expedition world afterward--either doing talks or leading treks. I would be able to use it as a springboard to raise sponsorship to do some other expeditions. But on the other hand, if I failed, I would either be dead on the mountain or back home and broke--with no job and no qualifications. The reality was that it wasn’t a hard decision for me to make. Deep down in my bones, I just knew it was the right thing to do: to go for it. Plus I have never been one to be too scared of that old imposter: failure. I had never climbed for people’s admiration; I had always climbed because I was half-decent at it--and now I had an avenue, through Everest, to explore that talent further. I also figured that if I failed, well at least I would fail while attempting something big and bold. I liked that. What’s more, if I could start a part-time university degree course at the same time (to be done by e-mail from Everest), then whatever the outcome on the mountain, at least I had an opening back at M15. (It’s sometimes good to not entirely burn all your bridges.)

Dear Net-Mail User [ EweR-635-78-2267-3 aSp]: Your mailbox has just been rifled by EmilyPost, an autonomous courtesy-worm chain program released in October 2036 by an anonymous group of net subscribers in western Alaska. [ ref: sequestered confession 592864-2376298.98634, deposited with Bank Leumi 10/23/36:20:34:21. Expiration-disclosure 10 years.] Under the civil disobedience sections of the Charter of Rio, we accept in advance the fines and penalties that will come due when our confession is released in 2046. However we feel that’s a small price to pay for the message brought to you by EmilyPost. In brief, dear friend, you are not a very polite person. EmilyPost’s syntax analysis subroutines show that a very high fraction of your Net exchanges are heated, vituperative, even obscene. Of course you enjoy free speech. But EmilyPost has been designed by people who are concerned about the recent trend toward excessive nastiness in some parts of the Net. EmilyPost homes in on folks like you and begins by asking them to please consider the advantages of politeness. For one thing, your credibility ratings would rise. (EmilyPost has checked your favorite bulletin boards, and finds your ratings aren’t high at all. Nobody is listening to you, sir!) Moreover, consider that courtesy can foster calm reason, turning shrill antagonism into useful debate and even consensus. We suggest introducing an automatic delay to your mail system. Communications are so fast these days, people seldom stop and think. Some Net users act like mental patients who shout out anything that comes to mind, rather than as functioning citizens with the human gift of tact. If you wish, you may use one of the public-domain delay programs included in this version of EmilyPost, free of charge. Of course, should you insist on continuing as before, disseminating nastiness in all directions, we have equipped EmilyPost with other options you’ll soon find out about…

As we round the corner for our third lap, I catch Peter Kavinsky looking at me. I thought I was imagining it at first, him staring in my direction, but this is the third time. He’s playing ultimate Frisbee with some of the guys. When we pass them, Peter jogs over to us and says, “Can I talk to you for a minute?” Chris and I look at each other. “Her or me?” she asks. “Lara Jean.” Chris puts her arm around my shoulder protectively. “Go ahead. We’re listening.” Peter rolls his eyes. “I want to talk to her in private.” “Fine,” she snaps, and she flounces away. Over her shoulder she looks back at me with wide eyes, like What? I shrug back, like I have no idea! In a low, quiet voice, Peter says, “Just so you know, I don’t have any STDs.” What in the world? I stare at him, my mouth open. “I never said you had an STD!” His voice is still low but actually furious. “I also don’t always take the last piece of pizza.” “What are you talking about?” “That’s what you said. In your letter. How I’m an egotistical guy who goes around giving girls STDs. Remember?” “What letter? I never wrote you any letter!” Wait. Yes I did. I did write him a letter, about a million years ago. But that’s not the letter he’s talking about. It couldn’t be. “Yes. You. Did. It was addressed to me, from you.” Oh, God. No. No. This isn’t happening. This isn’t reality. I’m dreaming. I’m in my room and I’m dreaming and Peter Kavinsky is in my dream, glaring at me. I close my eyes. Am I dreaming? Is this real? “Lara Jean?” I open my eyes. I’m not dreaming, and this is real. This is a nightmare. Peter Kavinsky is holding my letter in his hand. It’s my handwriting, my envelope, my everything. “How--how did you get that?” “It came in the mail yesterday.” Peter sighs. Gruffly he says, “Listen, it’s no big deal; I just hope you’re not going around telling people--” “It came in the mail? To your house?” “Yeah.” I feel faint. I actually feel faint. Please let me faint right now, because if I faint I will no longer be here, in this moment. It will be like in movies when a girl passes out from the horror of it all and the fighting happens while she is asleep and she wakes up in a hospital bed with a bruise or two, but she’s missed all the bad stuff. I wish that was my life instead of this.

A word of explanation about how the information in this book was obtained, evaluated and used. This book is designed to present, as best my reporting could determine, what really happened. The core of this book comes from the written record—National Security Council meeting notes, personal notes, memos, chronologies, letters, PowerPoint slides, e-mails, reports, government cables, calendars, transcripts, diaries and maps. Information in the book was supplied by more than 100 people involved in the Afghanistan War and national security during the first 18 months of President Barack Obama’s administration. Interviews were conducted on “background,” meaning the information could be used but the sources would not be identified by name. Many sources were interviewed five or more times. Most allowed me to record the interviews, which were then transcribed. For several sources, the combined interview transcripts run more than 300 pages. I have attempted to preserve the language of the main characters and sources as much as possible, using their words even when they are not directly quoted, reflecting the flavor of their speech and attitudes. Many key White House aides were interviewed in-depth. They shared meeting notes, important documents, recollections of what happened before, during and after meetings, and assisted extensively with their interpretations. Senior and well-placed military, intelligence and diplomatic officials also provided detailed recollections, read from notes or assisted with documents. Since the reporting was done over 18 months, many interviews were conducted within days or even hours after critical discussions. This often provided a fresher and less-calculated account. Dialogue comes mostly from the written record, but also from participants, usually more than one. Any attribution of thoughts, conclusions or feelings to a person was obtained directly from that person, from notes or from a colleague whom the person told. Occasionally, a source said mid-conversation that something was “off-the-record,” meaning it could not be used unless the information was obtained elsewhere. In many cases, I was able to get the information elsewhere so that it could be included in this book. Some people think they can lock up and prevent publication of information by declaring it “off-the-record” or that they don’t want to see it in the book. But inside any White House, nearly everyone’s business and attitudes become known to others. And in the course of multiple, extensive interviews with firsthand sources about key decision points in the war, the role of the players became clear. Given the diversity of sources, stakes and the lives involved, there is no way I could write a sterilized or laundered version of this story. I interviewed President Obama on-the-record in the Oval Office for one hour and 15 minutes on Saturday, July 10, 2

Months later, Time magazine would run its now infamous article bragging about how it had been done. Without irony or shame, the magazine reported that “[t]here was a conspiracy unfolding behind the scenes” creating “an extraordinary shadow effort” by a “well-funded cabal of powerful people” to oppose Trump.112 Corporate CEOs, organized labor, left-wing activists, and Democrats all worked together in secret to secure a Biden victory. For Trump, these groups represented a powerful Washington and Democratic establishment that saw an unremarkable career politician like Biden as merely a vessel for protecting their self-interests. Accordingly, when Trump was asked whom he blames for the rigging of the 2020 election, he quickly responded, “Least of all Biden.” Time would, of course, disingenuously frame this effort as an attempt to “oppose Trump’s assault on democracy,” even as Time reporter Molly Ball noted this shadow campaign “touched every aspect of the election. They got states to change voting systems and laws and helped secure hundreds of millions in public and private funding.” The funding enabled the country’s sudden rush to mail-in balloting, which Ball described as “a revolution in how people vote.”113 The funding from Democratic donors to public election administrators was revolutionary. The Democrats’ network of nonprofit activist groups embedded into the nation’s electoral structure through generous grants from Democratic donors. They helped accomplish the Democrats’ vote-by-mail strategy from the inside of the election process. It was as if the Dallas Cowboys were paying the National Football League’s referee staff and conducting all of their support operations. No one would feel confident in games won by the Cowboys in such a scenario. Ball also reported that this shadowy cabal “successfully pressured social media companies to take a harder line against disinformation and used data-driven strategies to fight viral smears.” And yet, Time magazine made this characterization months after it was revealed that the New York Post’s reporting on Hunter Biden’s corrupt deal-making with Chinese and other foreign officials—deals that alleged direct involvement from Joe Biden, resulting in the reporting’s being overtly censored by social media—was substantially true. Twitter CEO Jack Dorsey would eventually tell Congress that censoring the New York Post and locking it out of its Twitter account over the story was “a mistake.” And the Hunter Biden story was hardly the only egregious mistake, to say nothing of the media’s willful dishonesty, in the 2020 election. Republicans read the Time article with horror and as an admission of guilt. It confirmed many voters’ suspicions that the election wasn’t entirely fair. Trump knew the article helped his case, calling it “the only good article I’ve read in Time magazine in a long time—that was actually just a piece of the truth because it was much deeper than that.

Marx discovered the significance of economic power; and it is understandable that he exaggerated its status. He and the Marxists see economic power everywhere. Their argument runs: he who has the money has the power; for if necessary, he can buy guns and even gangsters. But this is a roundabout argument. In fact, it contains an admission that the man who has the gun has the power. And if he who has the gun becomes aware of this, then it may not be long until he has both the gun and the money. But under an unrestrained capitalism, Marx’s argument applies, to some extent; for a rule which develops institutions for the control of guns and gangsters but not of the power of money is liable to come under the influence of this power. In such a state, an uncontrolled gangsterism of wealth may rule. But Marx himself, I think, would have been the first to admit that this is not true of all states; that there have been times in history when, for example, all exploitation was looting, directly based upon the power of the mailed fist. And to-day there will be few to support the naïve view that the ‘progress of history’ has once and for all put an end to these more direct ways of exploiting men, and that, once formal freedom has been achieved, it is impossible for us to fall again under the sway of such primitive forms of exploitation. These considerations would be sufficient for refuting the dogmatic doctrine that economic power is more fundamental than physical power, or the power of the state. But there are other considerations as well. As has been rightly emphasized by various writers (among them Bertrand Russell and Walter Lippmann25), it is only the active intervention of the state—the protection of property by laws backed by physical sanctions—which makes of wealth a potential source of power; for without this intervention, a man would soon be without his wealth. Economic power is therefore entirely dependent on political and physical power. Russell gives historical examples which illustrate this dependence, and sometimes even helplessness, of wealth: ‘Economic power within the state,’ he writes26, ‘although ultimately derived from law and public opinion, easily acquires a certain independence. It can influence law by corruption and public opinion by propaganda. It can put politicians under obligations which interfere with their freedom. It can threaten to cause a financial crisis. But there are very definite limits to what it can achieve. Cæsar was helped to power by his creditors, who saw no hope of repayment except through his success; but when he had succeeded he was powerful enough to defy them. Charles V borrowed from the Fuggers the money required to buy the position of Emperor, but when he had become Emperor he snapped his fingers at them and they lost what they had lent.’ The dogma that economic power is at the root of all evil must be discarded. Its place must be taken by an understanding of the dangers of any form of uncontrolled power. Money as such is not particularly dangerous. It becomes dangerous only if it can buy power, either directly, or by enslaving the economically weak who must sell themselves in order to live.

1. State the situation. “You go right in and hit them with how you see it in the cold light of day, without being too inflammatory or dramatic,” says Rosenberg. She made it clear to the A.M.A. that (a) having no women speakers was wrong, and (b) hiring her would be a step in the right direction. It makes sense that before you can speak persuasively—that is, before you speak from a position of passion and personal knowledge—you need to know where you stand. 2. Communicate your feelings. We downplay the influence of emotions in our day-to-day contacts, especially in the business world. We’re told that vulnerability is a bad thing and we should be wary of revealing our feelings. But as we gain comfort using “I feel” with others, our encounters take on depth and sincerity. Your emotions are a gift of respect and caring to your listeners. 3. Deliver the bottom line. This is the moment of truth when you state, with utter clarity, what it is you want. If you’re going to put your neck on the line, you’d better know why. The truth is the fastest route to a solution, but be realistic. While I knew Phil Knight of Nike wasn’t going to buy anything based on one five-minute conversation on a bus in Davos, Switzerland, I did make sure to get his e-mail and tell him that I’d like to follow up with him again sometime. Then I did so. 4. Use an open-ended question. A request that is expressed as a question—one that cannot be answered by a yes or no—is less threatening. How do you feel about this? How can we solve this problem? The issue has been raised, your feelings expressed, your desires articulated. With an open-ended suggestion or question, you invite the other person to work toward a solution with you. I didn’t insist on a specific lunch date at a specific time with Phil. I left it open and didn’t allow our first exchange to be weighted down by unnecessary obligations

Acronyms Seriously Suck: There is a creeping tendency to use made up acronyms at SpaceX. Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don’t want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees. That needs to stop immediately or I will take drastic action—I have given enough warnings over the years. Unless an acronym is approved by me, it should not enter the SpaceX glossary. If there is an existing acronym that cannot reasonably be justified, it should be eliminated, as I have requested in the past. For example, there should be no “HTS” [horizontal test stand] or “VTS” [vertical test stand] designations for test stands. Those are particularly dumb, as they contain unnecessary words. A “stand” at our test site is obviously a *test* stand. VTS-3 is four syllables compared with “Tripod,” which is two, so the bloody acronym version actually takes longer to say than the name! The key test for an acronym is to ask whether it helps or hurts communication. An acronym that most engineers outside of SpaceX already know, such as GUI, is fine to use. It is also ok to make up a few acronyms/contractions every now and again, assuming I have approved them, eg MVac and M9 instead of Merlin 1C-Vacuum or Merlin 1C-Sea Level, but those need to be kept to a minimum. This was classic Musk. The e-mail is rough in its tone and yet not really unwarranted for a guy who just wants things done as efficiently as possible. It obsesses over something that other people might find trivial and yet he has a definite point. It’s comical in that Musk wants all acronym approvals to run directly through him, but that’s entirely in keeping with the hands-on management style that has, mainly, worked well at both SpaceX and Tesla. Employees have since dubbed the acronym policy the ASS Rule.

The Bradford Exchange—a knockoff of [Joseph] Segel’s [Franklin Mint] business—created a murky secondary market for its collector plates, complete with advertisements featuring its “brokers” hovering over computers, tracking plate prices. To underscore the idea of these mass-produced tchotchkes as upmarket, sophisticated investments, the company deployed some of its most aggressive ads (which later led to lawsuits) in magazines like Kiplinger’s Personal Finance and Architectural Digest. A 1986 sales pitch offered “The Sound of Music,” the first plate in a new series from the Edwin M. Knowles China Company, at a price of $19.50. Yet the ad copy didn’t emphasize the plate itself. Rather, bold type introduced two so-called facts: “Fact: ‘Scarlett,’ the 1976 first issue in Edwin M. Knowles’ landmark series of collector’s plates inspired by the classic film Gone With the Wind, cost $21.60 when it was issued. It recently traded at $245.00—an increase of 1,040% in just seven years.” And “Fact: ‘The Sound of Music,’ the first issue in Knowles’ The Sound of Music series, inspired by the classic film of the same name, is now available for $19.50.” Later the ad advised that “it’s likely to increase in value.” Currently, those plates can be had on eBay for less than $5 each. In 1993 U.S. direct mail sales of collectibles totaled $1.7 billion

Drive to the expired home, take a photo. Have a unique letter saved in your computer that you can print out that morning.  This letter will have the home owner’s name at the top of the page with the words “Your listing expired at midnight last night.”  Include a copy of the expired MLS sheet.  Hi-lite the date it expired.  In your letter state they’ll be receiving a box from you in the mail in a few days. Insert this letter into a unique mailing envelope.  I use white bubble wrap envelopes (9x12) and brown craft envelopes (9x12).  Write the owner’s name on the front of the envelope and directly below that write “Confidential”.  That’s all. Don’t write their address on the card. Then, back at the office or your home, enter the owner and address in the SOC contact manager.  Upload photo of home to the SOC system.  Send a custom greeting card with box of cookies or brownies. Follow up 3-5 days after you’ve sent the package with either a phone call, knock at the door or another drop off letter.  They will remember you because they just received a custom card with brownies or cookies.  It turns a cold call into a warm call every time.  It works!

The e-mail I sent was simple: “Dear Michael, I’m a friend of Jane’s, and she suggested I talk with you … Jane thinks we should know each other.” If I had had something specific to discuss, I would have put it right up front, but the best value proposition I had was the mutual friend who felt this would be a win-win. It’s sometimes effective to utilize several forms of communication when trying to reach an important new contact. An e-mail, letter, fax, or postcard often has a better chance of landing directly in the hands of the person you’re trying to reach.

Give out your contact information only when absolutely necessary. Product warranty cards, for example, are not required but are used to collect data about your consumption habits and target direct mail. When you must provide personal information, write or say: “Do not rent, sell, share, or trade my name or address.

Become a junk mail detective. • Commercial catalogs: Go to CatalogChoice.org (they cancel catalogs for you) or call the catalogs directly. I opted out and I have never been happier with my personal sense of decorating and celebrating. • First-class mail: Do not open the unwanted letter. Its postage includes return service; you can write “Refused—Return to sender” and “Take me off your mailing list” on the front of the unopened envelope. I keep a pen in my mailbox for that specific purpose. • Mail addressed to the previous resident: Fill out a U.S. Postal Service change-of-address card for each previous resident. In lieu of a new address, write: “Moved, no forwarding address.” In the signature area, sign your name and write “Form filled by current resident of home [your name], agent for the above.” Hand the form to your carrier or postal clerk. • For standard/ third-class presorted mail: Do not open those that mention “return service requested,” “forwarding service requested,” “change service requested,” or “address service requested.” These postages also include return service, so here, too, you can write “Refused—Return to sender” and “Take me off your mailing list” on the front of an unopened envelope. Otherwise, open the letter, look for contact info, then call/ email/ write to be taken off the mailing list. These items typically include promotional flyers, brochures, and coupon packs. Make sure to also request that your name or address not be sold, rented, shared, or traded. • Bulk mail: Inexpensive bulk mailing, used for items such as community education catalogs, allows advertisers to mail to all homes in a carrier route. It is not directly addressed to a specific name or address but to “local” or “postal customer,” and is therefore most difficult to stop. A postal supervisor told me that my carrier had to deliver them and that he could take them back when refused, but since the postage does not include return service, the mailman would simply throw the mail away with no further action. The best way to reduce the production of such mailings is to contact the senders directly and convince them to either choose a different type of postage or adopt Internet communication instead. In the case of community-born mailing, one could also persuade his/ her city council to boycott the postage preference. But ideally, the U.S. Postal Service would not even provide this wasteful option.

Assign a file or paper tray to collect single-side printed paper for reuse. Boycott paper sourced from virgin forests and reams sold in plastic. Cancel magazine and newspaper subscriptions; view them online instead. Digitize important receipts and documents for safekeeping. Digital files are valid proofs for tax purposes. Download CutePDF Writer to save online files without having to print them. Email invitations or greeting cards instead of printing them (see “Holidays and Gifts” chapter). Forage the recycling can when paper scraps are needed, such as for bookmarks or pictures (for school collages, for example). Give extra paper to the local preschool. Hack the page margins of documents to maximize printing. Imagine a paperless world. Join the growing paperless community. Kill the fax machine; encourage electronic faxing through a service such as HelloFax. Limit yourself to print only on paper that has already been printed on one side. Make online billing and banking a common practice. Nag the kids’ teachers to send home only important papers. Opt out of paper newsletters. Print on both sides when using a new sheet of paper (duplex printing). Question the need for printing; print only when absolutely necessary. In most cases, it is not. Repurpose junk mail envelopes—make sure to cross out any barcode. Sign electronically using the Adobe Acrobat signing feature or SignNow.com. Turn down business cards; enter relevant info directly into a smartphone. Use shredded paper as a packing material, single-printed paper fastened with a metal clip for a quick notepad (grocery lists, errands lists), and double-printed paper to wrap presents or pick up your dog’s feces. Visit the local library to read business magazines and books. Write on paper using a pencil, which you can then erase to reuse paper, or better yet, use your computer, cell phone, or erasable board instead of paper. XYZ: eXamine Your Zipper; i.e., your leaks: attack any incoming source of paper.

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After it was sold, the president of one potential marketing partner, a large bookseller, e-mailed me historical bestseller statistics to make it clear—this wouldn’t be a mainstream success. So I did all I knew how to do. I wrote it with two of my closest friends in mind, speaking directly to them and their problems—problems I long had—and I focused on the unusual options

Culture is critical because it influences how people act in the absence of specific directives and rules, or when those rules reach their breaking point. In a notorious example from 2017, acting at the request of United Airlines, Chicago Department of Aviation employees forcibly dragged passenger David Dao off an overbooked flight, breaking his nose, knocking out two of his teeth, and giving him a significant concussion in the process. The next morning, United CEO Oscar Munoz sent a rather perplexing e-mail to United Airlines employees.

Before issuing a single directive or making a single decision, a leader should talk to people at every level of her organization, from the front office to the mail room. Career employees often have startlingly insightful views about the strengths and weaknesses of their organization, which of course they know well; as a result, they often have well-informed ideas for practical ways to improve it.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

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Toughness is a good thing, yet it is considered good only in men. When a woman is tough, men can't stand it. I like being tough and smart.

•Good things come to those who work their asses off & never give up

Once released from her trading responsibilities, she descended to Cannes’s famous seafront esplanade. Occasionally she dallied for a while, enjoying the sunshine while strolling the length of the Boulevard de la Croisette, or she might pause for un caffè espresso and a swift perusal of the announcements in the local daily newspaper, Nice Matin. More often than not, though, her habit was to walk purposefully in the direction of the new port close to the Pointe Croisette, where waiting patiently on the corner of Place Franklin Roosevelt was Maurice, her chauffeur, with her morning mail, seated in her second-hand 1996 Bentley Azure, its gleaming bodywork black as a beetle’s carapace.

Direct calls to action can be included at the end of every e-mail blast, on signage, in our radio ads, and even in our television commercials. Consider including direct calls to action in every team member’s e-mail signature, and if you really want to get the point across, on all your business cards. The idea is to make it very clear what we’d like customers to do: to make a purchase so we can help them solve their problem.

Get this. By the Post Office’s own figures, direct-mail advertising resulted in over $17 billion in revenue to the Post Office in postage alone, propping up what would otherwise be a bankrupt organization. The entire direct-mail industry, that crap in the mail you throw away, is surely north of a $50 billion a year industry if you consider design, printing, targeting data, and postage. To put that in perspective, all of Google makes just over that much in a year. In 2014, online marketers spent about $19 billion on display (basically, the Internet other than Google and Facebook). So we’ve got almost another Google, three Internets, or three Facebooks of money waiting in the offline sidelines.

He'd amble back up the driveway, his gait making it clear to the whole neighborhood that his daughter was strong and empathetic, smart and hilarious, and gorgeous. When he chucked all the mail directly in his garbage can, his regret was painfully obvious, that he couldn't find a way to tell you all those things himself." My throat burned as I said, "All from a walk to the mailbox, huh?" "He did it every day," Sam said. "What can I say, I'm observant.

October 6 Dear Cora, I’ve decided to write you a letter like the one I asked each person in the Friday class to write to explain why they got an A this year. Here it is: May 18 Dear Cora, I got my A because I finally broke the cycle of lashing out at people when they didn’t do exactly what I wanted them to do. I came to see that when I got angry with people or became sarcastic, it was like wiping them out, and our relationship never fully recovered. It was hard for me to “get” that what I wanted was not necessarily what they wanted. For example, if we were preparing an important and difficult concert and players didn’t come to a rehearsal or came late, I would be disappointed and angry because I thought that they should care as much about the project as I did and let nothing stand in the way of being there. Now I see that in a volunteer orchestra whose players have many other commitments, I cannot assume that everyone’s priorities are exactly the same as mine. I have come to realize that people will do what they want to do—which means that sometimes they will come to rehearsals and sometimes they won’t—and I must respect their decisions. And if in my view they fail to adequately inform me of their intentions, I now ask them politely, to please, in the future, leave a message on the voice-mail, or inform the personnel manager directly, so that we can have some idea in advance of what to expect.

speaking engagements, please direct all inquiries to: Email la@lamarzulli.net Mailing Address Spiral of Life/L. A. Marzulli 1050 E. 2nd Street, #220 Edmonton, OK 73034

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

They should focus instead on who you are, the values and goals you represent, your style, and how you plan to conduct business. Think about modes of engagement, too. How will you introduce yourself? Should your first meetings with direct reports be one-on-one or in a group? Will these meetings be informal get-to-know-you sessions, or will they immediately focus on business issues and assessment? What other channels, such as e-mail and video, will you use to introduce yourself more widely? Will you have early meetings at other locations where your organization has facilities?

What is a targeted email list? How to Build an Email List? A/B testing in email marketing? What is Automated Direct Email?

Alison Gopnik and Robin Carhart-Harris come at the problem of consciousness from what seem like completely different directions and disciplines, but soon after they learned of each other’s work (I had e-mailed a PDF of Robin’s entropy paper to Alison and told him about her superb book, The Philosophical Baby), they struck up a conversation that has proven to be remarkably illuminating, at least for me. In April 2016, their conversation wound up on a stage at a conference on consciousness in Tucson, Arizona, where the two met for the first time and shared a panel.

Sorry, Commander. Just finishing off this carrot. Ahm…Dublin, let’s see. Seventy-five…Eighteen seventy-five.” “I thought so! This place is completely different. The humans have even managed to change the shape of the coastline.” Foaly was silent for a moment. Root could just imagine him wrestling with the problem. The centaur did not like to be told that any part of his system was out of date. “Okay,” he said at last. “Here’s what I’m going to do. We have a Scope on a satellite TV bird with a footprint in Ireland.” “I see,” muttered Root—which was basically a lie. “I’m going to e-mail last week’s sweep direct to your visor. Luckily there’s a video card in all the new helmets.” “Luckily.” “The tricky bit will be to coordinate your flight pattern with the video feed.…” Root had had enough. “How long, Foaly?” “Ahm…Two minutes, give or take.” “Give or take what?” “About ten years if my calculations are off.” “They’d better not be off then. I’ll hover until we know.” One hundred and twenty-four seconds later, Root’s black-and-white blueprints faded out, to be replaced by full-color daylight imaging. When Root moved, it moved, and Holly’s locator beacon dot moved too. “Impressive,” said Root. “What was that, Commander?” “I said impressive,” shouted Root. “No need to get a swelled head.” The commander heard the sound of a roomful of laughter, and realized that Foaly had him on the speakers. Everyone had heard him complimenting the centaur’s work. There’d be no talking to him for at least a month. But it was worth it. The video he was receiving now was bang up to date. If Captain Short was being held in a building, the

Simple Fast Funnels may be the new kid on the block when it comes to a complete bumper to bumper CRM system, but it’s a force to be reckoned with! Business owners are switching over right and left and I’m going to outline 10 of the best features of Simple Fast Funnels so you can see what all the buzz is about! Funnel builder: Simple Fast Funnels has easy intuitive software so you can build your own landing pages, funnels, websites, sales pages etc. No developer needed, everything included and simple to use Email Software: Instead of paying hundreds or thousands per month to send emails, this software does it for you! You can have your entire email list automated or send emails on the fly, whatever fits the bill for you, they’ve got you covered and it’s so easy to track your email results so you can modify and make improvements as you go. Online Membership Area: Now, for no additional fees that lot’s of CRM software likes to charge, you can build glorious membership areas for your clients. You can control timing on video releases, give access for certain time periods upset packages… whatever your business looks like, if you can dream it, you can build it in the membership area. Survey and quiz generator: Ramp up your lead capture game to grow your customer list! One of the best ways to get leads is to get your customers talking about themselves. Not only do people love to take surveys and quizzes, but it can help you gather information about your clients to serve them better and grow your sales! SMS Marketing Software: If you’re not messaging your customers, you’re missing out, and if you are messaging your customers you’re probably over paying. Amazing automated intuitive SMS marketing can make your life much easier and allow you to reach your customers in more ways. Being where your customers are more present is always good for business. Simple Fast Funnels helps you get the cheapest SMS rates around and it automatically integrates into the system for your unified messages. Appointment booking: Another expensive thing you used to have to pay for and try to get to work properly with your website AND look decent is also built right in. Now, without leaving Simple Fast Funnels, you’re able to capture the lead, follow up with the lead all over the place, engage with them, build trust, book appointments, schedule calls and even send them automated text reminders. E com Purchases: Directly on your website, you’ll be able to take payments. No more invoices sent from other platforms, everything buttoned up nice and clean. Unified messaging: From now on, whether a client emails, texts, calls etc, it all shows up in one place at your end. This might not seem like a big deal, but it’s a HUGE pain to have to follow customers about and keep track of conversations. Now you see all your communication with customers in a neat little area. Blogs: Blogs these days can really help your marketing efforts across the board, and of course your blogs will be a perfect fit in your simple fast funnel account. Analytics: Data tracking when you’re dealing with features on various platforms is a nightmare. If you capture a lead on a Word press landing page, send it an email software like Keep, mail chimp or whatever, send them to a new website to schedule calls and another to make purchases… How could you possibly expect to get good customer data? Hosting all of your “business” in one location makes tracking flawless. The more customers you have the more data you need to be efficient. Cheers to making it easy. All that software and that’s just the top 10, guys there’s more. Simplefastfunnels.com also lets you have a 2 week free trial. Don’t take anyone word for anything. Go try it for yourself.

Nixon wanted view and advice brought to him through intermediaries. He wanted information filtered as it came to him – and he wanted his filters to filter his will back to those whom he must direct.

To maintain its large membership base, the ACLU recruits new members by directing mass mailings to mailing lists rented from a broad range of liberal groups.34 The result of the shift of the ACLU to a mass membership organization is that it is gradually transforming itself from a civil libertarian organization into a liberal organization with an interest in civil liberties.

If you cannot make a phone call or send an e-mail that will directly influence how a company is run, then investing in that company is like gambling at the casino.

Sources Of Customers, Best To Worst 1st Your existing customers 2nd Referrals from your happy customers 3rd Your company’s existing customers 4th Your competitor’s existing customers. Follow the salesman. (You’re going to love this!) 5th That great customer with an immediate need. Direct mail...cold calling 6th People who buy from your method of selling… in-home, mail, referral. 7th Pretty much the other 94% of the world.

Digital technology offers new, imaginative ways to connect personally and powerfully with potential customers in traditional ways like direct marketing. A great example of this comes from a Toronto Porsche dealer who went around some of the Canadian city’s most affluent neighborhoods with a shiny white 911 sports car, a digital camera, and a mobile printer. Taking photographs of the brand new vehicle parked in the driveways of these upscale homes, the dealer printed out custom ads and dropped them into the mail slots. The campaign featured the provocative headline: “It’s closer than you think.” The result was an astonishing 32 percent response rate, which means about a third of these prospects called to schedule a test drive, a staggering improvement over the very low single digit response rates typically deemed successful in traditional direct mail efforts.

(the "I" who cannot understand certain words and translate them into actions) is now somehow within the IF world, counseling the player character not to eat a piece of direct mail.

The shifting means of politics helped make the break with Bush possible. Because of talk radio and cable TV and sophisticated direct mail, Gingrich and his allies no longer needed the classic party apparatus in the way they once had. They could reach conservatives on their own, and many conservatives were responsive to populist messaging, even if that populist messaging targeted not just Democrats but establishment Republicans—including the most establishment Republican of them all, the president of the United States.

Bizarre and Surprising Insights—Consumer Behavior Insight Organization Suggested Explanation7 Guys literally drool over sports cars. Male college student subjects produce measurably more saliva when presented with images of sports cars or money. Northwestern University Kellogg School of Management Consumer impulses are physiological cousins of hunger. If you buy diapers, you are more likely to also buy beer. A pharmacy chain found this across 90 days of evening shopping across dozens of outlets (urban myth to some, but based on reported results). Osco Drug Daddy needs a beer. Dolls and candy bars. Sixty percent of customers who buy a Barbie doll buy one of three types of candy bars. Walmart Kids come along for errands. Pop-Tarts before a hurricane. Prehurricane, Strawberry Pop-Tart sales increased about sevenfold. Walmart In preparation before an act of nature, people stock up on comfort or nonperishable foods. Staplers reveal hires. The purchase of a stapler often accompanies the purchase of paper, waste baskets, scissors, paper clips, folders, and so on. A large retailer Stapler purchases are often a part of a complete office kit for a new employee. Higher crime, more Uber rides. In San Francisco, the areas with the most prostitution, alcohol, theft, and burglary are most positively correlated with Uber trips. Uber “We hypothesized that crime should be a proxy for nonresidential population.…Uber riders are not causing more crime. Right, guys?” Mac users book more expensive hotels. Orbitz users on an Apple Mac spend up to 30 percent more than Windows users when booking a hotel reservation. Orbitz applies this insight, altering displayed options according to your operating system. Orbitz Macs are often more expensive than Windows computers, so Mac users may on average have greater financial resources. Your inclination to buy varies by time of day. For retail websites, the peak is 8:00 PM; for dating, late at night; for finance, around 1:00 PM; for travel, just after 10:00 AM. This is not the amount of website traffic, but the propensity to buy of those who are already on the website. Survey of websites The impetus to complete certain kinds of transactions is higher during certain times of day. Your e-mail address reveals your level of commitment. Customers who register for a free account with an Earthlink.com e-mail address are almost five times more likely to convert to a paid, premium-level membership than those with a Hotmail.com e-mail address. An online dating website Disclosing permanent or primary e-mail accounts reveals a longer-term intention. Banner ads affect you more than you think. Although you may feel you've learned to ignore them, people who see a merchant's banner ad are 61 percent more likely to subsequently perform a related search, and this drives a 249 percent increase in clicks on the merchant's paid textual ads in the search results. Yahoo! Advertising exerts a subconscious effect. Companies win by not prompting customers to think. Contacting actively engaged customers can backfire—direct mailing financial service customers who have already opened several accounts decreases the chances they will open more accounts (more details in Chapter 7).

Under Musk’s direction, X.com tried out some radical banking concepts. Customers received a $20 cash card just for signing up to use the service and a $10 card for every person they referred. Musk did away with niggling fees and overdraft penalties. In a very modern twist, X.com also built a person-to-person payment system in which you could send someone money just by plugging their e-mail address into the site. The whole idea was to shift away from slow-moving banks with their mainframes taking days to process payments and to create a kind of agile bank account where you could move money around with a couple of clicks on a mouse or an e-mail. This was revolutionary stuff, and more than 200,000 people bought into it and signed up for X.com within the first couple of months of operation.

For instance, the cards that I wrote for the company's 'I'd Like to Declare My Confused and Ambiguous Fondness for You' line were all notorious failures, some of which were blamed as the single direct cause of several nasty divorces, and some of their purchasers had actually taken the effort to discover the identity of their anonymous author, sending me hate mail, dead fish, and poorly wrapped, oil-stained packages emitting ticking noises.

Jason and his parents lived directly across the street. He was outside that day trying to get some mail-order rocket to soar into the heavens. What a rip-off! The whole time I was watching him, the stupid thing never made it a yard off the ground. It was after about the hundredth try, when the movers had half the truck unloaded, that I noticed his ass rolling his beady eyes at me. I was using a piece of pink chalk to draw a makeshift hopscotch diagram on the street in front of my house when he approached me. His Kangol hat and leather bomber jacket made him look like a pint-size pimp. All he needed was a couple of gold teeth.

Magazine   Taxis Direct Mail Paycheck stuffers   Sports Events   Back of Tickets

Addicted to the short-term results, business today has largely become a series of quick fixes added on one after another after another. The short-term tactics have become so sophisticated that an entire economy has developed to service the manipulations, equipped with statistics and quasi-science. Direct marketing companies, for example, offer calculations about which words will get the best results on each piece of direct mail they send out.

Bank One Building, in Evanston, Illinois, and took the elevator to the seventeenth floor. Reaching the office that was her destination, she asked to see Pete Giangreco, but was told he had stepped out. “He doesn’t know me,” the brunette said. “It’s probably good that he’s not here—just give him this.” And handed over an unmarked manila envelope. Giangreco was a Democratic direct-mail maven and Obaman in good standing, a veteran of the 2008 campaign

Trying to emulate the power of a direct conversation with e-mail, spreadsheets, and documents can require a lot of overhead. Instead of adding clarity, these types of managed, controlled communications are often ambiguous and time-consuming and distract the development team from the work of creating a product.

Direct marketing refers to direct-mail, e-mail, Web site, mail-order, or coupon advertising, as well as to telephone marketing, direct-response TV, postcard decks, door-to-door salespeople, home shopping TV shows, or any method of marketing that attempts to make a sale right then and there.

seven tips for gaining the response rate you want with direct mail. 1. The headline of your brochure should ask for the order. 2. The copy should always tell the person what to do next. 3. Blue is a dandy second color, but red with black is generally the best-pulling direct-mail combination. 4. Red can be overused; use it primarily for highlights. 5. Experts say that the four most important elements in direct mail are the list, the offer, the copy, and the graphics. Guerrillas pay close attention to each. 6. The fastest-growing segment of the direct-mail industry is nontraditional mailers—those who haven't used direct mail in the past. 7. Direct-mail success comes with the cumulative effect of repeat mailings. Make them repetitive yet different from one another.

with postal rates rising, amateurs are being forced away from direct mail and opting for e-mail,

• Avoid the worst months for direct mail: March, May, and June; the best months are January, February, and October. The period January through March is best for business direct mail.

Guerrillas always put a time limit on their direct-mail offers.

Follow up your mail campaign with a postcard using EDDM (every door direct mail), it increases your return by above 45%.

Traditional marketing identifies the heavy weapons of marketing: radio, TV, newspapers, magazines, direct mail, and the Internet.

Direct mail and online marketing have proven to be the most effective for reaching these demographic groups.

program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure and direct mail pieces, using the same graphics, headlines, and market data from your core story. As you learned in Chapter Four, I don’t care what kind of product or ser vice you offer, there is information that can be of value to your prospects that can soup up your ability to spread your fame and advance your brand. The information on your Web site will get search engines to send you even more leads. Then once folks come to your Web site because it has information of value to them, you can then go a step further and offer Web seminars and mass teleconferences to teach folks how to be more successful in the area in which they live that intersects with your product or ser vice. This will get you even deeper with your prospects. So think of your Web site as a community where there are benefits to your prospects when they visit.

You may not be in direct competition with Twitter, Google, or even MailChimp, but users will expect the same ease of use that they have been given on those platforms.

His name wasn’t really Jaywalker, of course. Once it had been Harrison J. Walker. But he hated Harrison, which had struck him as overly pretentious and WASPy, for as long as he could remember being aware of such things. And he hated Harry even more, associating it with a bald head, a potbelly and the stub of a day-old cigar. So, long ago, he’d taken to calling himself Jay Walker, and somewhere along the line someone had blurred that into Jaywalker. Which had been all right with him; the truth was, he’d never had the patience to stand on a curb waiting for a light without a pair of eyes of its own to tell him whether it was safe to cross or not, or the discipline to walk from midblock to corner to midblock again, all in order to end up directly across from where he’d started out in the first place. He answered his office phone (his soon-to-be former office phone) “Jaywalker,” responded unthinkingly to “Mr. Jaywalker,” and when asked on some form or other to supply a surname or a given name (for the life of him, he’d never been able to figure out which was which), he simply wrote “Jaywalker” in both blanks, resulting in a small but not insignificant portion of his mail arriving addressed to “Mr. Jaywalker Jaywalker.” It was sort of like being Major Major, he decided, or Woolly Woolly. Names, he’d come to believe, were vastly overrated.

Peltedverse Guidebook is available through me; you can get it by signing up for my mailing list (from my website), by jumping on my Patreon, or by emailing me directly (haikujaguar at gmail).

Soon after the campaign hired Manafort, his budget quickly cut successive checks totaling over $700,000 to a newly formed Delaware company that was supposed to provide direct mail to Nebraska and Indiana. Whether or not the mailing found its way to those states, or to any other location, is still up for debate. What is known is that Left Hand LLC had a mailing address at a farm in Virginia that just happened to be the voting residence of Manafort’s former business partner.

HIKER GLOSSERY AT- Appalachian Trail - The most populated and most difficult terrain of the three longest trails in the USA Aqua Blazing- Canoeing instead of hiking a section of the trail in the Shenandoahs. Bear Cables- A system to easily hang up food bags. Bear bagging- Hanging food up high in a tree. Bivy Sack- A lightweight waterproof shelter that has bad condensation Blow Down- A fallen tree or limb blocking the trail Blue Blazer- A hiker that takes short cut trails or more scenic trails that lead back to the main trail Bushwhack- To hike where there is no trail /to clear a trail with a machete. CDT- The Continental Divide Trail - The most secluded and least populated of the three longest US trails. Cowboy Camping- to sleep on the ground with no shelter Cairn- Pile of rocks to depict where the trail is located when above treeline Day Hiker- Usually a novice who is out for the day or several days. DEET- A heavy duty bug spray. Drop Box- Food or gear sent by mail. Five Fingers - Shoes with toes. Flip-Flopper- A thru-hiker who hikes one way, then skips ahead to hike the opposite direction Gators- A piece of gear worn around the ankle to keep dirt from entering shoes Giardia- Parasites that cause diarrhea from drinking unclean water.

Over the years, I’ve launched dozens and dozens of projects and sold goods and services to businesses and individuals. I’ve worked with Jay Levinson, the father of Guerrilla Marketing, with Lester Wunderman, the godfather of direct mail, and Bernadette Jiwa, the doyenne of storytelling. My ideas have built billion-dollar companies and raised nearly that much for important charities

A Call to Action directs your prospects to take a single, simple, obvious action: Visit a website. Enter an email address. Call a phone number. Mail a self-addressed, stamped envelope. Click a button. Purchase a product. Tell a friend.

The Probate Home Sale When an offer to purchase a home being sold through probate in New Jersey has been accepted, a notice will be mailed to heirs of the estate. This notice is the Notice of Proposed Action. The Notice of Proposed Action enables estate heirs to object to the sale of the home. Should an estate heir - or, should estate heirs - object to the sale of the home, a court date will be set. Any offer to purchase a home being sold through probate must be equal to - or greater than - 90% of the appraisal value of the home. The appraisal value of the home is provided to the court by a licensed real estate appraiser who has been designated by the court to conduct such an appraisal. Whats next? The attorney for the estate schedules a confirmation hearing. This hearing takes place within 45 days of the filing date. Throughout the process, the listing agent of the home being sold through probate continues to show the home to prospective buyers. One directive the listing agent has in continuing to show the home to buyers is to determine whether an over-bidder emerges. An over-bidder is a buyer who submits their offer to purchase the home at a sale price which is greater than offers which have been received, to date. Thus, raising the sale price of the home. Increasing proceeds for the estate. In the event that there is an offer submitted by an over-bidder, the over-bidder attends a confirmation hearing. At the confirmation hearing, the over-bidder is required to present a certified check which is equal to or greater than 10% of the proposed sale price.