Startup Life Quotes

You never change your life until you step out of your comfort zone; change begins at the end of your comfort zone.

Be Brave and Take Risks: You need to have faith in yourself. Be brave and take risks. You don't have to have it all figured out to move forward.

Live the Life of Your Dreams When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way. But with hard work, perseverance and self-belief there is no limit to what you can achieve.

Don't wait for the right moment to start, start and make each moment right.

Stop doing what is easy. Start doing what is right.

Stop doing what is easy or popular. Start doing what is right.

You have to work on the business first before it works for you.

If you are going to be in business, you must learn about money: how it works, how it flows, and how to put it to work for you.

You need to have faith in yourself. Be brave and take risks. You don't have to have it all figured out to move forward.

Maturity is when you stop complaining and making excuses in your life; you realize everything that happens in life is a result of the previous choice you’ve made and start making new choices to change your life.

Real change is difficult at the beginning, but gorgeous at the end. Change begins the moment you get the courage and step outside your comfort zone; change begins at the end of your comfort zone.

The beginning is always NOW.

If your goal is to never make a mistake in your life, you shouldn’t look for secrets. The prospect of being lonely but right—dedicating your life to something that no one else believes in—is already hard. The prospect of being lonely and wrong can be unbearable.

Do you know great minds enjoy excellence, average minds love mediocrity and small minds adore comfort zones?

If you have a great idea, let nothing stop you from bringing it to life.

Maturity is when you stop complaining and making excuses in your life; you realize everything that happens in life is a result of the previous choice you’ve made and start making new choices to change your life.

An idea gains value when you take action to bring it to life.

When you start living the life of your dreams, there will always be obstacles, doubters, mistakes and setbacks along the way. But with hard work, perseverance and self-belief there is no limit to what you can achieve.

Maturity is when you stop complaining and making excuses, and start making changes.

Timing, perseverance, and ten years of trying will eventually make you look like an overnight success.

When you walk in silence your excellence will always speak for you.

If you want to go fast, go alone; if you want to go far go together", African Proverb

Life's too short to build something nobody wants.

Entrepreneurs don't have weekends or birthdays or holidays. Every day is my weekend, my birthday, my holiday. OR, every day is my work day. Mostly it's a choice.

Don’t waste your time living someone else’s life.

A startup is the largest endeavor over which you can have definite mastery. You can have agency not just over your own life, but over a small and important part of the world. It begins by rejecting the unjust tyranny of Chance. You are not a lottery ticket.

Pivoting is not the end of the disruption process, but the beginning of the next leg of your journey.

No obstacle is so big that one person with determination can't make a difference.

Just because you have baggage doesn't mean you have to lug it around.

Comfort zone: simply means the routine of one’s daily life – it is a psychological state in which one feels familiar, safe, at ease, and secure.

As a technology startup, from the day you start until your last breath, you will be in a furious race against time. No technology startup has a long shelf life. Even the best ideas become terrible ideas after a certain age.

Stop doing what is easy. Start doing what is right.

Hard work works harder than luck!

For life in permanent beta, the trick is to never stop starting.

If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.

Zen is not some fancy, special art of living. Our teaching is just to live, always in reality, in its exact sense. To make our effort, moment after moment, is our way. In an exact sense, the only thing we actually can study in our life is that on which we are working in each moment. We cannot even study Buddha’s words.” - “So we should be concentrated with our full mind and body on what we do; and we should be faithful, subjectively and objectively, to ourselves, and especially to our feelings. Even when you do not feel so well, it is better to express how you feel without any particular attachment or intention. So you may say, “Oh, I am sorry, I do not feel well.

Entrepreneurs see what others can't, do what others won't, and accomplish what others dream.

The beginning is always NOW.

Rhetorical question: Did you get to where you are by accepting the status quo? I didn't.

The real challenge is for each of us to determine where we feel we can make the most impact.

You see, a startup is a lonely place. You are working on something that no one believes in, that you’ve been told time and time again will never work. It’s you against the world. But the reality is that you can’t really do it on your own. You need to enlist help. Bring others around to your way of thinking. Let them share in your enthusiasm.

Surviving war is an excellent training process. If it weren't so brutal, I 'd recommend it as an excellent start-up course in life. I feel that over years of endurance, hard work and perseverance of determination and conviction, of claiming our rights to stay alive, to be free and to be ourselves, of fighting the biggest wars as much as the smaller ones, our will can indeed move mountains for us.

Do what you love and love what you do, with excellence.

At the heart of all sales and marketing is the ability to create demand even in the absence of logic.

Start each day with a positive thought and a grateful heart.

The difference between successful and unsuccessful people is that successful ones know that the most unprofitable thing ever manufactured is an excuse.

Lifelong learning is no longer a luxury but a necessity for employment.

Disruptors don't have to discover something new; they just have to discover a practical use for new discoveries.

When it's about your life, it's time to be selfish.

Perfection is born of imperfection.

When the going gets tough, people bail. When the going gets easy, people get lazy. Honest, smart, hard work is the way to get results.

You have a choice: pursue your dreams, or be hired by someone else to help them fulfill their dreams.

Time doesn’t change things. It’s how we use our time that makes the difference.

We’ve all been in positions where we felt out of place or not accepted for whatever reason. For me, that’s been my life. I’ve always been that person that stood out. And what makes you an outcast is what makes you unique, and you should harness that. Being a black sheep gives you creative license to do sh*t differently.

Take intelligent and bold risks to accomplish something great. Build a network of alliances to help you with intelligence, resources, and collective action. Pivot to a breakout opportunity.

Two questions I'm pondering: 1. If money didn't exist, would you still chase your dreams? 2. If money didn't exist, would you still keep your job? If the answer is "YES" to both, you're on track. If the answer is "NO" to either, what needs to change?

The best entrepreneurs are not the best visionaries. The greatest entrepreneurs are incredible salespeople. They know how to tell an amazing story that will convince talent and investors to join in on the journey.

One of the things I’ve learnt about goals is people will write them or wrong them.

Writing and achieving your goals is not failure, not having a goal to write in the first place is the start of failure.

Five Ups of life: Buckle up, Start up, Keep it up, Don’t give up, Cheer up.

Begin each day with a positive thought and a grateful heart.

It's called entrepreneurSHIP, not entrepreneurSTAY. Don't wait. Just ship.

It’s 100% easier to increase your time and freedom by eliminating the dumb things you do every day than to try to be 100% more productive doing more dumb things.

All businesses -- no matter if they make dog food or software -- don't sell products, they sell solutions.

Every threat to the status quo is an opportunity in disguise.

If you want to go fast, go alone; if you want to go far, go together" African Proverb

In the end, every startup is different. But in the beginning every startup is the same.

He was leading a double life as an undercover CIA agent by then, having volunteered his services to the agency a few years earlier after coming across one of its ads in the classified pages of the Washington Post.

A world full of "certainties" All the plans, all the vanities. Where black covers the white Suited in "confidence"- the constant fight. A million roads I dream to take One destination, knowing not I turn where. A green veil covers for two years, some two decades. But the "plan" awaits, new roads to make. I pant, I struggle, I do my best While they say, "You are, dear, but so inadequate".

People are scared of secrets because they are scared of being wrong. By definition, a secret hasn’t been vetted by the mainstream. If your goal is to never make a mistake in your life, you shouldn’t look for secrets. The prospect of being lonely but right—dedicating your life to something that no one else believes in—is already hard. The prospect of being lonely and wrong can be unbearable.

I simply don’t have it in me to define my life’s success playing someone else’s game and following someone else’s rulebook.” --Dipa to her Grandfather

Everything important to us—the universe, the planet, the country, your company, your life, and this very moment—is singular.

The majority of people are not willing to risk what they have built for the opportunity to have something better.

No one who ever led a nation got there by following the path of another.

Maturity is when you stop complaining and making excuses and start making changes.

Bank ek Jagannath ka rath hai; sab employees haath laga kar khade hai, chala kaun raha hai pata nahi.

The path you make is the one that follows you, and you walk on that path day or later.

If your goal is to never make a mistake in your life, you shouldn’t look for secrets.

Learning to embrace and savor rejection is one of the best things that entrepreneurs can do. Launching a startup is the time to find your ever-optimistic inner child again.

Ideas are meaningless without a masterful execution.

Business is still more often about whom you know, not what you know.

Depth gets context when breadth gets attention.⁣

You'll never know how close you are to victory if you give up.

Starting each day with a positive mindset is the most important step of your journey to discovering opportunity.

Your energy is a valuable resource, distribute it wisely.

The most important tool you have on a resume is language.

Success doesn't teach as many lessons as failure

Act NOW on those ideas! As they say, you snooze you lose. Or as I say, if you BEGIN you WIN.

half-life of a startup VP of Sales is about nine months

Are you in love with your idea more than your reality? Change that.

Speed to fail should be every entrepreneur's motto. When you finally find the one idea that can't be killed, go with it.

Insight and drive are all the skills you need. Everything else can be hired.

It is not incumbent on the world to conform to your vision of change. It is up to you to explain the future in terms that those living in the past and present can follow.

To be successful, innovation is not just about value creation, but value capture.

It was an inside joke among my IIM batchmates that if you stayed in an organization long enough to earn gratuity, you were either unemployable elsewhere or you had mentally retired.

life is not a portfolio: not for a startup founder, and not for any individual. An entrepreneur cannot “diversify” herself: you cannot run dozens of companies at the same time and then hope that one of them works out well. Less obvious but just as important, an individual cannot diversify his own life by keeping dozens of equally possible careers in ready reserve.

It's a terrible thing, I think, in life to wait until you're ready. I have this feeling now that actually no one is ever ready to do anything. There is almost no such thing as ready. There is only now. And you may as well as do it now. Generally speaking, now is as good a time as any.

Does that mean that we should never hire or promote an inexperienced manager who had not already learned to do what needs to be done in this assignment? The answer: it depends. In a start-up company where there are no processes in place to get things done, then everything that is done must be done by individual people–resources. In this circumstance, it would be risky to draft someone with no experience to do the job–because in the absence of processes that can guide people, experienced people need to lead. But in established companies where much of the guidance to employees is provided by processes, and is less dependent upon managers with detailed, hands-on experience, then it makes sense to hire or promote someone who needs to learn from experience.

The key to getting hired is to understand the narrative of the customer’s life in such rich detail that you are able to design a solution that far exceeds anything the customer themselves could have found words to request. In hindsight, breakthrough insights might seem obvious, but they rarely are. In fact, they’re fundamentally contrarian: you see something that others have missed.

Ideas become reality. once you hit that reality, you get a new idea. it's a virtuous upward spiral. However, the majority are satisfied living within the idea of the reality instead of the reality of the idea.

Pretend that every single person you meet has a sign around his or her neck that says ‘Make Me Feel Important.’ Not only will you succeed in business, but you will succeed in life.” —MARY KAY ASH, FOUNDER OF MARY KAY COSMETICS

I once had a job where I didn't talk to anyone for two years. Here was the arrangement: I was the first engineer hired by a start-up software company. In exchange for large quantities of stock that might be worth something someday, I was supposed to give up my life.

In life, you get what you believe you deserve.

Wealth isn't about money. It's about options...and you always have options. Choose wisely. Live wealthy.

All Disruption starts with introspection.

The business world is littered with the fossils of companies that failed to evolve. Disrupt or be disrupted. There is no middle ground.

Corporate planning cycles are a classic example of generals fighting the last war over again instead of preparing for what might lie ahead.

There are two types of people in this world: those whose look for opportunity and those who make it happen.

Every day is full of opportunities, but an opportunity is full of only so many days.

We're still family-owned, which keeps life a whole lot simpler. When my wife and kids and I decide to make a business move, we don't have to ask Wall Street about it.

What they don’t teach you in business school is to make sure your life partner is in sync with what you’re doing,

Entrepreneur, if your're going to start up, make sure you start up with excellence in mind.

QUIT = Quickly Uphold Important Things

Yesterday is a pile of rubble. Today is a pile of opportunity. Life takes a new dump each morning

Business ideas are like human reproduction – they never cease to be birthed as long as there is constant interaction between the brain and questions of life.

Nothing in the world starts with zero investment. Everything or anything you put to initiate a work is an investment. Your effort is costliest, and money a tiny part of it.

A sixty-year-old start-up founder has a roughly three times higher chance of creating a valuable business than a thirty-year-old start-up founder.

Entrepreneurs attend college only to promote their startup.

In your personal life, money saves you hours. In your business, money saves you years.

One of the best ways to attract capital is to outperform the competition.

If you want to glide toward money, you have to make sure your message is clear as a bell, and you need to ensure that you have a unified team capable of communicating it.

Character is what you do after you’ve made a mistake.

Would you rather work forty hours a week at a job you hate or eighty hours a week doing work you love?

A free and open Internet is a despot's worst enemy.

An average idea enthusiastically embraced will go farther than a genius idea no one gets.

Data may disappoint, but it never lies.

Accepting that the odds are against you is the same as accepting defeat before you begin.

You will have more regrets for the things you didn't try than the ones you tried and didn't succeed at.

There is a difference between failing and failure. Failing is trying something that you learn doesn't work. Failure is throwing in the towel and giving up.

A career is just a longer trip with a whole lot more baggage.

A negative mind will never find success. I have never heard a positive idea come from a person in a negative state.

A dream with a deadline is a goal.

Data has no ego and makes an excellent co-pilot.

A disruptor finds opportunity and profit from his misfortunes.

Our world's future is far more malleable and controllable than most people realize.

Most startup failures result from entrepreneurs who are better at making excuses than products.

Smart entrepreneurs learn that they must fail often and fast.

Life happens once. Get into character, and act the part you were given.

The majority are satisfied living within the idea of the reality instead of the reality of the idea.

Problems are just businesses waiting for the right entrepreneur to unlock the value.

Be the best at what you do or the only one doing it.

You do not need permission to start. Start anyway.

Plenty of people ask their parents for money during the seed stage of startups. In fact, back then nobody even called it a “seed round.” People called it the “friends and family round.

Even though you read much Zen literature, you must read each sentence with a fresh mind. You should not say, “I know what Zen is,” or “I have attained enlightenment.” This is also the real secret of the arts: always be a beginner.” - “When you are sitting in the middle of your own problem, which is more real to you: your problem or you yourself? The awareness that you are here, right now, is the ultimate fact. ” - “Knowing that your life is short, to enjoy it day after day, moment after moment, is the life of “form is form and emptiness is emptiness.” - “You may feel as if you are doing something special, but actually it is only the expression of your true nature; it is the activity which appeases your inmost desire. But as long as you think you are practicing zazen for the sake of something, that is not true practice.” - “The most important thing is to forget all gaining ideas, all dualistic ideas. In other words, just practice zazen in a certain posture.

It's alright to keep and open mind, but at a certain point—once you have thoroughly completed your homework—you have to learn how to stop and focus on intensely and passionately executing these goals step by step. You have to repel the distractions.

It was actually very difficult., especially during the first five years of the start-up stage, when all the odds seemed to be against us—this is probably true for most entrepreneurs. To succeed, you really have to put your heart and soul into it. (p. 71)

I feel like you can’t judge a book by its cover, that’s always been the story of my life. I can walk into any restaurant and people would be floored to learn that I know what I do about wine, let alone that I ran one of the best wine programs in the world.

And it would be startlingly cheap. IV estimates the “Save the Arctic” plan could be set up in just two years at a cost of roughly $20 million, with an annual operating cost of about $10 million. If cooling the poles alone proved insufficient, IV has drawn up a “Save the Planet” version, with five worldwide base stations instead of two, and three hoses at each site. This would put about three to five times the amount of sulfur dioxide into the stratosphere. Even so, that would still represent less than 1 percent of current worldwide sulfur emissions. IV estimates this plan could be up and running in about three years, with a startup cost of $150 million and annual operating costs of $100 million. So Budyko’s Blanket could effectively reverse global warming at a total cost of $250 million. Compared with the $1.2 trillion that Nicholas Stern proposes spending each year to attack the problem, IV’s idea is, well, practically free. It would cost $50 million less to stop global warming than what Al Gore’s foundation is paying just to increase public awareness about global warming. And there lies the key to the question we asked at the beginning of this chapter: What do Al Gore and Mount Pinatubo have in common? The answer is that Gore and Pinatubo both suggest a way to cool the planet, albeit with methods whose cost-effectiveness are a universe apart.

When you run a business, your business is totally different from others. This means your lifestyle, your routine and what you make out of your business is totally different. You lead a different life compared to those in your neighborhood and the people you knew around your business circle.

To create real wealth you must abandon your limited thinking, eliminate boundaries, and stop defining the outcome. Most importantly it means not letting people motivated by jealousy, greed, and envy dictate what your limitations are. You have to take risks in life. Your actions are what count.

It is well-known that a big percentage of all marriages in the United States end in divorce or separation (about 39 percent, according to the latest data).[30] But staying together is not what really counts. Analysis of the Harvard Study data shows that marriage per se accounts for only 2 percent of subjective well-being later in life.[31] The important thing for health and well-being is relationship satisfaction. Popular culture would have you believe the secret to this satisfaction is romantic passion, but that is wrong. On the contrary, a lot of unhappiness can attend the early stages of romance. For example, researchers find that it is often accompanied by rumination, jealousy, and “surveillance behaviors”—not what we typically associate with happiness. Furthermore, “destiny beliefs” about soul mates or love being meant to be can predict low forgiveness when paired with attachment anxiety.[32] Romance often hijacks our brains in a way that can cause the highs of elation or the depths of despair.[33] You might accurately say that falling in love is the start-up cost for happiness—an exhilarating but stressful stage we have to endure to get to the relationships that actually fulfill us. The secret to happiness isn’t falling in love; it’s staying in love, which depends on what psychologists call “companionate love”—love based less on passionate highs and lows and more on stable affection, mutual understanding, and commitment.[34] You might think “companionate love” sounds a little, well, disappointing. I certainly did the first time I heard it, on the heels of great efforts to win my future wife’s love. But over the past thirty years, it turns out that we don’t just love each other; we like each other, too. Once and always my romantic love, she is also my best friend.

Find Something Nobody Else Can Do Selection is critical. When you launch a venture, you have to be comfortable with the idea that this is what you’re going to do for the rest of your professional life. It has to be awesome; it has to be ten times better than anything in the marketplace. Also, it can’t just be better because nobody else is doing it currently. It has to be something that nobody other than you can do, especially once you’re up to scale. Show

Don't be afraid to start over. This time, you're not starting from scratch; you're starting from experience. It's like a video game—you’ve already unlocked some levels & collected the cheat codes. You’ve got the wisdom, the know-how, and the battle scars to guide you. Embrace the fresh start with a grin, knowing you’re smarter and stronger than before. Starting over isn’t a setback—it’s a chance to play the game with insider knowledge. So go ahead, hit reset and show life who's boss!

I wish I had asked myself when I was younger. My path was so tracked that in my 8th-grade yearbook, one of my friends predicted— accurately— that four years later I would enter Stanford as a sophomore. And after a conventionally successful undergraduate career, I enrolled at Stanford Law School, where I competed even harder for the standard badges of success. The highest prize in a law student’s world is unambiguous: out of tens of thousands of graduates each year, only a few dozen get a Supreme Court clerkship. After clerking on a federal appeals court for a year, I was invited to interview for clerkships with Justices Kennedy and Scalia. My meetings with the Justices went well. I was so close to winning this last competition. If only I got the clerkship, I thought, I would be set for life. But I didn’t. At the time, I was devastated. In 2004, after I had built and sold PayPal, I ran into an old friend from law school who had helped me prepare my failed clerkship applications. We hadn’t spoken in nearly a decade. His first question wasn’t “How are you doing?” or “Can you believe it’s been so long?” Instead, he grinned and asked: “So, Peter, aren’t you glad you didn’t get that clerkship?” With the benefit of hindsight, we both knew that winning that ultimate competition would have changed my life for the worse. Had I actually clerked on the Supreme Court, I probably would have spent my entire career taking depositions or drafting other people’s business deals instead of creating anything new. It’s hard to say how much would be different, but the opportunity costs were enormous. All Rhodes Scholars had a great future in their past. the best paths are new and untried. will this business still be around a decade from now? business is like chess. Grandmaster José Raúl Capablanca put it well: to succeed, “you must study the endgame before everything else. The few who knew what might be learned, Foolish enough to put their whole heart on show, And reveal their feelings to the crowd below, Mankind has always crucified and burned. Above all, don’t overestimate your own power as an individual. Founders are important not because they are the only ones whose work has value, but rather because a great founder can bring out the best work from everybody at his company. That we need individual founders in all their peculiarity does not mean that we are called to worship Ayn Randian “prime movers” who claim to be independent of everybody around them. In this respect, Rand was a merely half-great writer: her villains were real, but her heroes were fake. There is no Galt’s Gulch. There is no secession from society. To believe yourself invested with divine self-sufficiency is not the mark of a strong individual, but of a person who has mistaken the crowd’s worship—or jeering—for the truth. The single greatest danger for a founder is to become so certain of his own myth that he loses his mind. But an equally insidious danger for every business is to lose all sense of myth and mistake disenchantment for wisdom.

Bronnie Ware is an Australian nurse who spent several years working in palliative care, caring for patients in the last twelve weeks of their lives. She revealed the most common regrets of her patients in the best-selling book “The Top Five Regrets of the Dying—A Life Transformed by the Dearly Departing” (Ware). Here were the regrets, starting at #2: 2.I wish I didn’t work so hard. 3.I wish I’d had the courage to express my feelings. 4.I wish I had stayed in touch with my friends. 5.I wish that I had let myself be happier.

People like Jimmy become so fixated on feeling good about themselves that they manage to delude themselves into believing that they are accomplishing great things even when they’re not. They believe they’re the brilliant presenter on stage when actually they’re making a fool of themselves. They believe they’re the successful start-up founder when, in fact, they’ve never had a successful venture. They call themselves life coaches and charge money to help others, even though they’re only twenty-five years old and haven’t actually accomplished anything substantial in their lives. Entitled

Did I regret Cyrus’s whiteness? Truth be told, sometimes I did. If Cyrus was Bengali, I wouldn’t have to explain why chewing on the end of a drumstick was perhaps the best part of a meal, or why there were outside clothes and inside clothes and in-between clothes that you wore when you got home but weren’t ready for bed. I wouldn’t have to explain all the complicated rules about where you can and can’t put your feet, and that he could maybe kiss me in front of my parents but not on the mouth and certainly never with tongue. But what I found infinitely worse was trying to gauge whether a man had just the right amount of brown in him. He had to know about drumsticks and shoes and not hate himself, but he also couldn’t be too in love with his mother or imagine that I would change more diapers than him or ever, ever be charmed by the thought of me in a hijab. He had to be three parts Tagore, one part Drake, one part e e cummings, and that’s not even getting into whether I got a rise from smelling his face. So no, I didn’t want to ponder Cyrus’s whiteness, I just wanted to enjoy his scent and his perfectly sized dick and the fact that, of all the people I had ever met in my whole life, he felt the most like home.

In general, be it at startups or aggressive companies like Facebook, there should be a cultural bias for launching. The perfect is very often the enemy of the good, and as the Facebook poster screamed from every wall: DONE IS BETTER THAN PERFECT. Very few companies have died due to launching early; at worst, you’ll have a one time product embarrassment (as Apple did with the first version of its iPhone Maps app). However, countless companies have died by losing the nerve to ship, and freezing into a coma of second-guessing, hesitation, and internal indecision. As in life, so in business: maintain a bias for action over inaction.

It is best to be the CEO; it is satisfactory to be an early employee, maybe the fifth or sixth or perhaps the tenth. Alternately, one may become an engineer devising precious algorithms in the cloisters of Google and its like. Otherwise, one becomes a mere employee. A coder of websites at Facebook is no one in particular. A manager at Microsoft is no one. A person (think woman) working in customer relations is a particular type of no one, banished to the bottom, as always, for having spoken directly to a non-technical human being. All these and others are ways for strivers to fall by the wayside — as the startup culture sees it — while their betters race ahead of them. Those left behind may see themselves as ordinary, even failures.

In 2012 Kurzweil was appointed a director of engineering at Google, and a year later Google launched a sub-company called Calico whose stated mission is ‘to solve death’.26 In 2009 Google appointed another immortality true-believer, Bill Maris, to preside over the Google Ventures investment fund. In a January 2015 interview, Maris said, ‘If you ask me today, is it possible to live to be 500, the answer is yes.’ Maris backs up his brave words with a lot of hard cash. Google Ventures is investing 36 per cent of its $2 billion portfolio in life sciences start-ups, including several ambitious life-extending projects. Using an American football analogy, Maris explained that in the fight against death, ‘We aren’t trying to gain a few yards. We are trying to win the game.’ Why? Because, says Maris, ‘it is better to live than to die’.27

First the low-rent artists would move in, full of piss and vinegar and resentment and the delusion that they could change the world. Then the startup designers and graphics companies, hoping a sheen of grubby cool would rub off on them. After that would come the questionable gene-peddler storefronts and the fashion pimps and pseudo galleries and latest-thing restaurant openings, with molecular-mix fusion involving dry ice and labmeat and quorn, and daring little garnishes of dwindling species: starling’s tongue pâté had been a fad of late, in such places. The Starburst owners were most likely a bunch of guys who’d cashed in via some superCorp and wanted to fool around in real estate. Once the starling’s tongue pâté phase had kicked in, they’d knock down the decaying unit rentals and erect a whole batch of new limited-shelf-life upmarket condos. But

She also felt like there was something slightly more insidious going on, about how you were now supposed to feel like your work was your everything: where you got your paycheck, yes, but also where you got fed and where you found your social circle. Everything had started bleeding into everything else. These kids—she felt no compunction about calling them kids—expected that their workplaces would provide all this for them, as if work were an extension of college, with its own clubs and student organizations. Even more disconcerting was that many TakeOff employees lived together or had roommates who were in some way connected to other TakeOff employees, and now there were even apartment buildings that were actual dorms for grown-ups, where you lived in a suite with a few other people and had common areas and nightly activities. It was almost like a return to the days of Henry Ford, when a company provided you with housing and meals and social events. What had happened to having to figure out life on your own?

Revitalized and healthy, I started dreaming new dreams. I saw ways that I could make a significant contribution by sharing what I’ve learned. I decided to refocus my legal practice on counseling and helping start-up companies avoid liability and protect their intellectual property. To share some of what I know, I started a blog, IP Law for Startups, where I teach basic lessons on trade secrets, trademarks, copyrights, and patents and give tips for avoiding the biggest blunders that destroy the value of intellectual assets. Few start-up companies, especially women-owned companies that rarely get venture capital funding, can afford the expensive hourly rates of a large law firm to the get the critical information they need. I feel deeply rewarded when I help a company create a strategy that protects the value of their company and supports their business dreams. Further, I had a dream to help young women see their career possibilities. In partnership with my sister, Julie Simmons, I created lookilulu.com, a website where women share their insights, career paths, and ways they have integrated motherhood with their professional pursuits. When my sister and I were growing up on a farm, we had a hard time seeing that women could have rewarding careers. With Lookilulu® we want to help young women see what we couldn’t see: that dreams are not linear—they take many twists and unexpected turns. As I’ve learned the hard way, dreams change and shift as life happens. I’ve learned the value of continuing to dream new dreams after other dreams are derailed. I’m sure I’ll have many more dreams in my future. I’ve learned to be open to new and unexpected opportunities. By way of postscript, Jill writes, “I didn’t grow up planning to be lawyer. As a girl growing up in a small rural town, I was afraid to dream. I loved science, but rather than pursuing medical school, I opted for low-paying laboratory jobs, planning to quit when I had children. But then I couldn’t have children. As I awakened to the possibility that dreaming was an inalienable right, even for me, I started law school when I was thirty; intellectual property combines my love of law and science.” As a young girl, Jill’s rightsizing involved mustering the courage to expand her dreams, to dream outside of her box. Once she had children, she again transformed her dreams. In many ways her dreams are bigger and aim to help more people than before the twists and turns in her life’s path.

But Holbrooke brought to every job he ever held a visionary quality that transcended practical considerations. He talked openly about changing the world. “If Richard calls you and asks you for something, just say yes,” Henry Kissinger said. “If you say no, you’ll eventually get to yes, but the journey will be very painful.” We all said yes. By the summer, Holbrooke had assembled his Ocean’s Eleven heist team—about thirty of us, from different disciplines and agencies, with and without government experience. In the Pakistani press, the colorful additions to the team were watched closely, and generally celebrated. Others took a dimmer view. “He got this strange band of characters around him. Don’t attribute that to me,” a senior military leader told me. “His efforts to bring into the State Department representatives from all of the agencies that had a kind of stake or contribution to our efforts, I thought was absolutely brilliant,” Hillary Clinton said, “and everybody else was fighting tooth and nail.” It was only later, when I worked in the wider State Department bureaucracy as Clinton’s director of global youth issues during the Arab Spring, that I realized how singular life was in the Office of the Special Representative for Afghanistan and Pakistan—quickly acronymed, like all things in government, to SRAP. The drab, low-ceilinged office space next to the cafeteria was about as far from the colorful open workspaces of Silicon Valley as you could imagine, but it had the feeling of a start-up.

Having studied workplace leadership styles since the 1970s, Kets de Vries confirmed that language is a critical clue when determining if a company has become too cultish for comfort. Red flags should rise when there are too many pep talks, slogans, singsongs, code words, and too much meaningless corporate jargon, he said. Most of us have encountered some dialect of hollow workplace gibberish. Corporate BS generators are easy to find on the web (and fun to play with), churning out phrases like “rapidiously orchestrating market-driven deliverables” and “progressively cloudifying world-class human capital.” At my old fashion magazine job, employees were always throwing around woo-woo metaphors like “synergy” (the state of being on the same page), “move the needle” (make noticeable progress), and “mindshare” (something having to do with a brand’s popularity? I’m still not sure). My old boss especially loved when everyone needlessly transformed nouns into transitive verbs and vice versa—“whiteboard” to “whiteboarding,” “sunset” to “sunsetting,” the verb “ask” to the noun “ask.” People did it even when it was obvious they didn’t know quite what they were saying or why. Naturally, I was always creeped out by this conformism and enjoyed parodying it in my free time. In her memoir Uncanny Valley, tech reporter Anna Wiener christened all forms of corporate vernacular “garbage language.” Garbage language has been around since long before Silicon Valley, though its themes have changed with the times. In the 1980s, it reeked of the stock exchange: “buy-in,” “leverage,” “volatility.” The ’90s brought computer imagery: “bandwidth,” “ping me,” “let’s take this offline.” In the twenty-first century, with start-up culture and the dissolution of work-life separation (the Google ball pits and in-office massage therapists) in combination with movements toward “transparency” and “inclusion,” we got mystical, politically correct, self-empowerment language: “holistic,” “actualize,” “alignment.

Smart Sexy Money is About Your Money As an accomplished entrepreneur with a history that spans more than fourteen years, Annette Wise is constantly looking for ways to give back to her community. Using enterprising efforts, she qualified for $125,000 in startup funding to develop a specialized residential facility that allows developmentally disabled adults to live in the community after almost a lifetime of living in a state institution. In doing so, she has provided steady employment in her community for the last thirteen years. After dedicating years to her residential facility, Annette began to see clearly the difficulty business owners face in planning for retirement successfully. Searching high and low to find answers, she took control of financial uncertainty and in less than 2 years, she became a Full Life Agent, licensed Registered Representative, Investment Advisor Representative and Limited Principal. Her focus is on building an extensive list of clients that depend on her for smart retirement guidance, thorough college planning, detailed business continuation, and business exit strategies. Clients have come to rely on Annette for insight on tax advantaged savings and retirement options. Annette’s primary goal is to help her clients understand more than just concepts, but to easily understand how money works, the consequences of their decisions and how they work in conjunction with their desires and goal. Ever the curious soul who is always up for a challenge, Annette is routinely resourceful at finding sensible means to a sometimes-challenging end. She believes in infinite possibilities as well as in sharing her knowledge with others. She is the go-to source for “Smart Wealth Solutions.” Among Annette’s proudest accomplishments are her two wonderful sons, Michael III and Matthew. As a single mom, they have been her inspiration and joy. She is forever grateful to the greatest brothers in the world- Andrew and Anthony Wise, for assistance in grooming them into amazing young men.

Betsy didn’t want to be at the party any more than Cole did. She’d met the birthday girl in a spin class a couple of years earlier and had been declining her Evites ever since. In an effort to meet new people, however, this time Betsy replied “Yes.” She took a cab to the party, wondering why she was going at all. When Betsy met Cole there was a spark, but she was ambivalent. Cole was clearly smart and well educated, but he didn’t seem to be doing much about it. They had some nice dates, which seemed promising. Then, after sleeping over one night and watching Cole wake up at eleven a.m. and grab his skateboard, Betsy felt less bullish. She didn’t want to help another boyfriend grow up. What Betsy didn’t know was that, ever since he’d started spending time with her, Cole had regained some of his old drive. He saw the way she wanted to work on her sculptures even on the weekend, how she and her friends loved to get together to talk about their projects and their plans. As a result, Cole started to think more aspirationally. He eyed a posting for a good tech job at a high-profile start-up, but he felt his résumé was now too shabby to apply. As luck would have it—and it is often luck—Cole remembered that an old friend from high school, someone he bumped into about once every year or two, worked at the start-up. He got in touch, and this friend put in a good word to HR. After a handful of interviews with different people in the company, Cole was offered the position. The hiring manager told Cole he had been chosen for three reasons: His engineering degree suggested he knew how to work hard on technical projects, his personality seemed like a good fit for the team, and the twentysomething who vouched for him was well liked in the company. The rest, the manager said, Cole could learn on the job. This one break radically altered Cole’s career path. He learned software development at a dot-com on the leading edge. A few years later, he moved over and up as a director of development at another start-up because, by then, the identity capital he’d gained could speak for itself. Nearly ten years later, Cole and Betsy are married. She runs a gallery co-op. He’s a CIO. They have a happy life and gladly give much of the credit to Cole’s friend from high school and to the woman with the Evites.

Another was from Theodore Roosevelt: “Far and away the best prize that life has to offer is the chance to work hard at work worth doing.

Value means “helping people.” Our unexpected entrepreneurs discovered that when they focused on providing value above all else, their businesses were successful. • Give people what they really want, not just what you think they should have. Give them the fish! • The more you can market a core benefit instead of a list of features, the easier it will be to profit from your idea. Core benefits usually relate to emotional needs more than physical needs. • Most people want more of some things (money, love, attention) and less of other things (stress, anxiety, debt). Always focus on what you can add or take away to improve someone’s life . . . and then prepare to get paid.

You prepare for your cricket match, for your examinations, for your hiking trip, for your love proposal, even for your food—why make an exception when it comes to chasing the biggest dream of your life?

My feeling of being a successful business owner is based on the quality of life I lead, not the amount of money I earn,” she says. “I own my business. The business doesn’t own me.

A startup is the largest endeavour over which you can define mastery. You can have agency not just over your own life, but over a small and important part of the world.

Positioning Statement For emerging biopharmaceutical companies and innovative CROs developing new life-saving treatments, Seeker Health is the most innovative end-to-end patient-finding platform that accelerates the finding of hard-to-find patients with complex conditions, in order to bring new treatments to those who need them as early as possible.

Many of these students seem to have a blinkered view of their options. There’s crass but affluent investment banking. There’s the poor but noble nonprofit world. And then there is the world of high-tech start-ups, which magically provides money and coolness simultaneously. But there was little interest in or awareness of the ministry, the military, the academy, government service or the zillion other sectors. Furthermore, few students showed any interest in working for a company that actually makes products. . . . [C]ommunity service has become a patch for morality. Many people today have not been given vocabularies to talk about what virtue is, what character consists of, and in which way excellence lies, so they just talk about community service. . . . In whatever field you go into, you will face greed, frustration and failure. You may find your life challenged by depression, alcoholism, infidelity, your own stupidity and self-indulgence. . . . Furthermore . . . [a]round what ultimate purpose should your life revolve? Are you capable of heroic self-sacrifice or is life just a series of achievement hoops? . . . You can devote your life to community service and be a total schmuck. You can spend your life on Wall Street and be a hero. Understanding heroism and schmuckdom requires fewer Excel spreadsheets, more Dostoyevsky and the Book of Job. 110

No technology startup has a long shelf life. Even the best ideas become terrible ideas after a certain age.

progress without planning is what we call “evolution.” Darwin himself wrote that life tends to “progress” without anybody intending it. Every living thing is just a random iteration on some other organism, and the best iterations win.

You cannot be an entrepreneur, unless you are a good provider. As a 9 to 5 person, your family is your responsibility, as an entrepreneur the families of your employees are your responsibility, as well as the welfare of your customers or clients. Today who abandons their family for their entrepreneurial dream, tomorrow will abandon their employees when that dream goes bankrupt.

Today who abandons their family for their entrepreneurial dream, tomorrow will abandon their employees when that dream goes bankrupt.

The idea of dividing our work into smaller units isn’t new. You’ve probably heard this advice a hundred times: if you’re stuck on a task, break it down into smaller steps. Every profession and creative medium has its own version of “intermediate steps” on the way to full-fledged final works. For example: “Modules” in software development “Betas” tested by start-ups “Sketches” in architecture “Pilots” for television series “Prototypes” made by engineers “Concept cars” in auto design “Demos” in music recording

NSO was founded in 2010 by Israelis Shalev Hulio and Omri Lavie, school friends who had entered the tech start-up world in the 2000s and soon realized the potential of developing a tool that could access a mobile phone undetected. They were joined by former Mossad employee and military intelligence agent Niv Karmi. Hulio served in the Israeli military reserves and conducted IDF operations in the West Bank in the early 2000s. Conspiring with the dark side was thus assured from the beginning of NSO’s life.17 The first deal the company struck was with the assistance of convicted US felon Elliott Broidy, a long time director of the Republican Jewish Coalition. A big supporter of Donald Trump in his campaign for the presidency in 2016, Broidy was pardoned by President Trump in 2021 after Broidy pleaded guilty to violating foreign lobbying laws.

In short, anything that bucks the status quo—whether on your team inside a big company, at a startup, or within a personal art project—will be an uphill battle. These are the battles worth fighting. If you put something out there and it meets no resistance, chances are it isn’t as vital and worthwhile as you think it is. When it generates a reaction, you know you’re onto something.

The parent organization has to make it clear who the innovator is and make sure the innovator receives credit for having brought the new product to life—if it is successful.

Every successful product or feature began life in research and development (R&D), eventually became a part of the company’s strategy, was subject to optimization, and in time became old news.

Over a generation, America has grappled with one problem after another that could be said to have contributed to the decay of its politics and many people’s livelihoods. The American social contract has frayed, and workers’ lives have grown more precarious, and mobility has slowed. These are hard and important problems. The new winners of the age might well have participated in the writing of a new social contract for a new age, a new vision of economic security for ordinary people in a globalized and digitized world. But as we’ve seen, they actually made the situation worse by seeking to bust unions and whatever other worker protections still lingered and to remake more and more of the society as an always-on labor market in which workers were downbidding one another for millions of little fleeting gigs. “Any industry that still has unions has potential energy that could be released by start-ups,” the Silicon Valley venture capitalist Paul Graham once tweeted. As America’s level of inequality spread to ever more unmanageable levels, these MarketWorld winners might have helped out. Looking within their own communities would have told them what they needed to know. Doing everything to reduce their tax burdens, even when legal, stands in contradiction with their claims to do well by doing good. Diverting the public’s attention from an issue like offshore banking worsens the big problems, even as these MarketWorlders shower attention on niche causes. As life expectancy declined among large subpopulations of Americans, winners possessed of a sense of having arrived might have chipped in. They might have taken an interest in the details of a health care system that was allowing the unusual phenomenon of a developed country regressing in this way, or in the persistence of easily preventable deaths in the developing world. They might not have thought of themselves at all, given how long they were likely to live because of their tremendous advantages. “It seems pretty egocentric while we still have malaria and TB for rich people to fund things so they can live longer,” Bill Gates has said.

Your Very First Step Is; START! & Your Next Step Is; KEEP GOING!

If It's To Be, It STARTS NOW!

If You Are To FINISH It, Always Focus Your Mind On WHY You STARTED It.

Remember WWJD? What would Jesus do? It’s a fine question, but a much better question is WWJDIHWM? What would Jesus do if he were me? Why is it better? Because the odds are that you’re not a first-century, celibate Jewish rabbi; you’re a twenty-first-century mom, freshman at uni, VP of a startup, freelance graphic designer, or my secret dream—a luchador. It’s a bit hard to ask WWJD if your current work is raising a two-year-old or teaching kindergarten or writing software or designing the HVAC system for a new building downtown—much less doing any of the latter while raising your two-year-old. Instead, ask this: How would Jesus live if he had my gender, place, personality profile, age, life stage, job, resources, and address? How would he show up to the world? How would he handle _______? For

The founders vowed never to sell the company, and to measure success by the number of creative projects they helped bring to life, not the size of their profits. They asked employees to buy into this mission, which meant accepting less-than-market-rate salaries and forgoing the stock options that often convince people to assume the risk of joining a startup in its early days. In exchange, employees got to work for a company with a social mission, alongside coworkers with similar values.

Good people are the key to a happy life. Integrity and authenticity are the key to self-respect. Trust is the key to good business.

Start-ups take time; and we’re doing everything we can so that we don’t fail.” But what my friend didn’t realize was that he had already failed. He had already cursed himself by naming the possibility of failure. You see, if we are taking action to avoid “failing,” then we are pretty much guaranteed to fail, because we are framing our efforts around the idea of failure. It doesn’t matter whether we want to fail, or not, but just giving the energy of failure life by speaking it empowers the energy of failure.

Topics & Questions for Discussion In Chapter One, “Cyrus Jones and the Magic Funeral,” Asha describes Cyrus as “mostly human, a little bit cartoon, a tiny bit ghost.” Having read the book, what do you think of Cyrus as a character? Have you met anyone like him in real life? Think back to your high school crush(es). Do you recall that first feeling of attraction? How would you react if you happened upon that person now? What does Asha’s relationship with her older sister Mira bring to story? How does she add to your understanding of Asha as a person? Jules is a source of support, emotional and financial, for Cyrus and Asha. What other roles does he play in the novel? Recall the manifesto Cyrus writes in Chapter Three: “We don’t try to convince people to buy things We don’t spy on anyone We don’t sell our souls (we don’t sell anything) and We are equal partners and make all decisions together.” Did you predict any of these points might falter? Were you correct? Consider what kind of workplace Utopia is. Would you like to work there? What elements would you like to see in your current work situation? At the end of Chapter Five, Asha thinks about the cultural differences between her and Cyrus, contemplating his “whiteness.” To what extent do you think their differences affect their understanding of each other? Have you had to think about cultural differences in a similar way? Besides WAI, several other app ideas are mentioned in the novel: Consentify, LoneStar, Buttery, Flitter, and so on. Discuss your favorite, or if you have any other start up ideas. Asha, Cyrus, and Jules must delve into all the logistical aspects of starting and growing a business, from assembling the right team to sourcing funding. What seem to be the biggest challenges to starting a business? The novel deals with themes of gender dynamics and white male privilege throughout. At what points can you see these dynamics at play, and how do the characters respond? If you were Asha’s friend, or family member, how would you react to her relationship with Cyrus? Would you have warned her or supported her? What does or doesn’t seem to work about their marriage?

When you cement systems of operation, you can’t get out…even when you get to the top. It’s a myth to think you can escape the grind before learning to live in the present.

It occurs to me that Cyrus is having the best time of all. Jules and Gaby are worrying about things like runway, and I’m building the platform brick by brick, but Cyrus is just being Cyrus—feted by Rupert, making decisions about the color of the banner on our website, interviewing people who will then go on to beg us to hire them. I’m trying to enjoy the fact that Cyrus is having a grand time, that I’ve been able to give him something he might have been looking for without knowing it, but a part of me is also a tiny bit envious, wondering how I’ve managed to set up a situation where I’m doing all the work and he’s having all the fun. Never mind, I tell myself, I’m having fun too. I must have been a Spartan in my previous life, because nothing pleases me more than work.

I’ve decided to adopt Cyrus’s line on the launch. Yes, we made a big splash. Thousands of people are signing up every day, and WAI is taking on a life of its own. But I’m too nervous to celebrate. Or maybe I’m just superstitious, like if I say it out loud, it will disappear. “We have a long way to go.” “Try to enjoy it,” Destiny says. “Women never get to enjoy anything.

I could read it so you don’t have to?” she offers, but I’m already halfway through. I start to read aloud. “ ‘I had this vision for creating a platform that would help people to connect and coalesce around the things that mattered most to them. It was a natural extension of what I’d been doing for years. People used to call me a humanist spirit guide—I guess that’s what I’m bringing to WAI now, just on a larger stage.’ “He doesn’t even mention us. Doesn’t say anything about how Jules and I dragged him kicking and screaming into this. I wanted to create a platform. Cyrus just wanted to baptize cats.” “To be fair, the Cat Baptism is one of the most shared rituals,” Destiny says, trying to lighten the tone. “Eight hundred thousand videos and counting.” I keep going. “ ‘I’m attracted to the solitary life, Jones says. You can imagine him in a monastery, although he’d have to cut off that halo around his head. In addition to creating a social network that millions of people are turning to for meaning and community, he is also taking care of his employees—he has just kicked off a mentorship program to give the women on his team the support they need to thrive in their roles.’ ” Destiny tells me to stop reading. “It’s just bullshit.” I take a shaky deep breath. “That’s my mentorship program,” I whisper. “Cyrus is telling them what he wants to hear. You and I both know that.” I’m stammering now, but I keep going. “ ‘He’s otherworldly but handsome in an almost comical way. His sentences are long, and when you’re in the middle of one, you wonder, where is this going? But he always manages to bring whatever he’s saying to a satisfying conclusion. Everything he says is mysterious and somehow obvious at the same time.’ ” At least this one is funny. I allow Destiny to laugh briefly. I get to the last line. “ ‘I have to say, I’m developing something of a crush.’ ” “Oh, for God’s sake, another woman in love with Cyrus. Take a number, sister.” Destiny leans over, reads the byline. “George Milos. Guess Cyrus appeals to all genders.” As we get up to leave, she says, “I don’t think Cyrus is a bad person. He’s just basking in a sea of adoration, and it makes him think more of himself than he should.” “Where does that leave me?” “You have a tough gig. No one wants to be married to the guy everyone thinks is going to save the world.

I was ready to start a life with Cyrus, who was everything he had been all those years ago when I first met him: mostly human, a little bit cartoon, a tiny bit ghost.

Dr. Mayo echoed precisely that point, saying: “It means delegating, entrusting, giving up a degree of ownership and control—it’s tough to do, you have to work on your own ego—it’s not ‘my event’ anymore.” Her mentors advised the flattening of the organization and sharing of responsibilities, she recalls, “so as to improve teamwork and motivation.” She noted that “There are now five people ready to take my position—there are shared decisions and attention. That is because we let others feel they could make a decision.” This is good because Dr. Mayo said she is in “a process of detachment” and now is “looking for ways to make it [CASP] truly self-sustainable financially.

MANY YEARS AGO, I had joined the local news desk of a prominent newspaper in Bengaluru, the sleepy south Indian town that became the country’s Silicon Valley. After trying my hand at crime reporting and general business journalism, I developed an interest in tracking technology. Among other things in the mid noughties, I had half a page in the paper to feature new gadgets every week. Nokia, Blackberry, Samsung and a few other companies were regulars on the page. While I was enjoying my work, my salary needed a boost. (The media industry’s decline was just about beginning, and salaries were as poor then as they are today.) Getting out of the rather difficult circumstances that I found myself in, I moved on to the Economic Times to report on technology. The business daily was India’s largest pink paper by circulation, and I worked with some of the best journalists of the time. My job was mainly to write about technology services companies. Soon I got bored with tracking quarterly results and rehearsed statements. This was around 2012, and India’s start-up ecosystem was in its infancy. I quit the paper to join a start-up blog. I didn’t ask for a raise. I was just happy to be able to write about start-ups and their founders. It was something new, and their excitement was infectious. In those days, ‘start-up’ was not a mainstream beat in India. Only niche blogs wrote about them. On the personal front, there were months when I was flat broke. One evening I sold my old Nokia 5800 for ₹300 at a second-hand electronics shop to buy a packet of biryani. That is still the best biryani I’ve ever had. The two years at the start-up blog were also my best two years ever. As start-ups became the buzzword, I went back to the pink paper to write about them. I was able to upgrade my life a little. I moved into a middle-class apartment with my family. I got some furniture and so on. After selling the Nokia phone, I used a feature phone for a few days. But now I had to upgrade my phone. After much research, I zeroed in on a Micromax handset. Micromax, a Gurgaon-based company that began making handsets in 2008, had some smartphones that were affordable on a young journalist’s salary. It was also a leading brand and had some interesting features such as dual SIM and a great touchscreen display. Going from a phone that ran on Symbian (Nokia’s proprietary operating system that failed) to an Android-based phone was like suddenly being

Guiding Principle of Startup Journey is RAPO - Responsible, Accountable, Punctual and Open to Ideas