Starbucks Coffee Cup Quotes

The whole purpose of places like Starbucks is for people with no decision-making ability whatsoever to make six decisions just to buy one cup of coffee. Short, tall, light, dark, caf, decaf, low-fat, non-fat, etc. So people who don't know what the hell they're doing or who on earth they are can, for only $2.95, get not just a cup of coffee but an absolutely defining sense of self: Tall. Decaf. Cappuccino." - Joe Fox

For more than three decades, coffee has captured my imagination because it is a beverage about individuals as well as community. A Rwandan farmer. Eighty roast masters at six Starbucks plants on two continents. Thousands of baristas in 54 countries. Like a symphony, coffee's power rests in the hands of a few individuals who orchestrate its appeal. So much can go wrong during the journey from soil to cup that when everything goes right, it is nothing short of brilliant! After all, coffee doesn't lie. It can't. Every sip is proof of the artistry -- technical as well as human -- that went into its creation.

Why are we inspired by another person's courage? Maybe because it gives us the sweet and genuine surprise of discovering some trace, at least, of the same courage in ourselves.

Whenever I see someone carrying a cup of coffee from a Starbucks competitor, whether it’s an independent coffee shop or a fast-food chain, I take their decision not to come to Starbucks personally. I wonder what I, as Starbucks’ chairman and ceo, might have done to keep them away and what I might do to encourage them to come back or to try us for the first time.

When you do drugs, you count like a chemist: The numbers are wild, the formulas are easy. Then, when you try to get clean, you start to count like a pharmacist: How many hours between doses? How much or how little do you need to maintain? Then, when you finally give it up completely, you count like Noah in his dinky, seafaring ark full of pairs of every animal in God's creation: You count days. You wait for the rain to stop, for the sky to clear, for life to ever seem normal again. And then eventually it does. Then you start to count how many cups of black coffee you need just to get through every day, how many cigarettes you smoke. You know the address of every Starbucks in a mile radius, which is easy because there so many, and you know the names of every restaurant where they allow you to smoke, which is easy because they are so few.

After we go through the Starbucks drive-thru and spend approximately two hundred dollars on four cups of coffee, we head to the studio.

Terrell stopped at Starbucks for a cup of coffee to go. As he was walking back to his car, he received a text message from his partner, Beth. Beth: Anything going on? Terrell: Getting coffee at Starbucks Beth: What’s the coffee of the day? Terrell: Caffè virgin Beth: Awkward Terrell: Damn autocorrect. I meant caffè vagina.

One cup contains Starbucks coffee, and one holds diarrhea. But which is which? Drink it, and the one that doesn’t make you vomit is the diarrhea.

The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.

In advertising, if you could get clients to laugh, they usually bought your ideas

Edith sips her wine casually. “Since now. You’re a good teacher and five bucks is nothing. I spend that much on a damn cup of coffee down at Starbusk.” “You mean Starbucks,” I correct. “’S what I said, Starbusk.

Let’s think about the fake sense of urgency that pervades the left-liberal humanitarian discourse on violence: in it, abstraction and graphic (pseudo)concreteness coexist in the staging of the scene of violence-against women, blacks, the homeless, gays . . . “A woman is rpaed every six seconds in this country” and “In the time it takes you to read this paragraph, ten children will die of hunger” are just two examples. Underlying all this is a hypocritical sentiment of moral outrage. Just this kind of pseudo-urgency was exploited by Starbucks a couple of years ago when, at store entrances, posters greeting costumers pointed out that a portion of the chain’s profits went into health-care for the children of Guatemala, the source of their coffee, the inference being that with every cup you drink, you save a child’s life. There is a fundamental anti-theoretical edge to these urgent injunctions. There is no time to reflect: we have to act now. Through this fake sense of urgency, the post-industrial rich, living in their secluded virtual world, not only do not deny or ignore the harsh reality outside the area-they actively refer to it all the time. As Bill Gates recently put it: “What do the computers matter when millions are still unnecessarily dying of dysentery?” Against this fake urgency, we might want to place Marx’s wonderful letter to Engels of 1870, when, for a brief moment, it seemed that a European revolution was again at the gates. Marx’s letter conveys his sheer panic: can’t the revolution wait for a couple of years? He hasn’t yet finished his ‘Capital’.

We’ve started asking partners to use their intellect and creativity, rather than telling them ‘take the coffee out of the box, put the cup here, follow this rule,’ ” said Kris Engskov, a vice president at Starbucks. “People want to be in control of their lives.” Turnover has gone down. Customer satisfaction is up.

Living in the same city as Microsoft, I’m only too aware that, even in low-technology businesses like coffee, the Next Big Thing could knock the dominant player into second place tomorrow. I keep pushing to make sure that Starbucks thinks of the Next Big Thing before it has even crossed anybody else’s mind. In fact, Don Valencia is working on it even as I’m writing this book.

Her name was Rebecca. Or at least that’s what her nametag said. She was making my coffee at Starbucks as I admired how her green Starbucks apron matched her bright green eyes. She had hair the color of coffee with a hint of cream in it. I was trying to act casual and not make it seem like I came in here only to see her. The truth is, I hate coffee. That’s not entirely true. I do like a hint of coffee in my cup of sugar.

Starbucks’s truly beautiful idea was the simple realization that Americans wanted to spend more money for a cup of coffee, that they’d feel much better about themselves if they spent five dollars for a cup of joe rather than buy that cheap drip stuff that shows such as Friends suggested only fat white trash in housecoats (or people who actually worked for a living) drank anymore—in their trailer parks or meth labs or wherever such people huddled for comfort.

People disappear every day. The man standing in line at Starbucks, buying his last cup of coffee before he gets in his car and drives into a new life, leaving behind family who will always wonder what happened. Or the woman sitting in the lat row of a Greyhound bus, staring out the window as the wind blows strands of hair across her face, wiping away a history to heavy to carry. You might be shoulder to shoulder with someone living their last moments as themselves and never know it.

Just as I was about to reach the junction where I cross to catch the bus, I stopped dead, my eye drawn to a sly movement, a measured dash of brownish red. I breathed in, the morning air cold in my lungs. Under the orange glow of a streetlight, a fox was drinking a cup of coffee. He wasn’t holding it in his paws—as has been clearly established, I’m not insane—but, rather, had dipped his head to the ground and was lapping from a Starbucks cup. The fox sensed me watching, looked up and stared assertively into my eyes. “What of it?” he seemed to be saying. “A morning cup of coffee, big deal!” He went back to his beverage. Perhaps he’d had a particularly late night out by the bins, was finding it hard to get going on this cold, dark morning. I laughed out loud and walked on.

You've had hot coffee before, and in the hands of a skilled maker, coffee can be amazing. But the fact is that coffee is one of the hardest things to get right in the world. Even with great beans and a great roast and great equipment, a little too much heat, the wrong grind, or letting things go on too long will produce a cup of bitterness. Coffee's full of different acids, and depending on the grind, temperature, roast, and method, you can "overextract" the acids from the beans, or overheat them and oxidize them, producing that awful taste you get at donut shops and Starbucks. But there is Another Way. If you make coffee in cold water, you only extract the sweetest acids, the highly volatile flavors that hint at chocolate and caramel, the ones that boil away or turn to sourness under imperfect circumstances. Brewing coffee in cold water sounds weird, but in fact, it's just about the easiest way to make a cup (or a jar) of coffee. Just grind coffee -- keep it coarse, with grains about the size of sea salt -- and combine it with twice as much water in an airtight jar. Give it a hard shake and stick it somewhere cool overnight (I used a cooler bag loaded with ice from ice camp and wrapped the whole thing in bubble wrap for insulation). In the morning, strain it through a colander and a paper coffee filter. What you've got now is coffee concentrate, which you can dilute with cold water to taste -- I go about half and half. If you're feeling fancy, serve it over ice.

But come on—tell me the proposal story, anyway.” She raised an eyebrow. “Really?” “Really. Just keep in mind that I’m a guy, which means I’m genetically predisposed to think that whatever mushy romantic tale you’re about to tell me is highly cheesy.” Rylann laughed. “I’ll keep it simple, then.” She rested her drink on the table. “Well, you already heard how Kyle picked me up at the courthouse after my trial. He said he wanted to surprise me with a vacation because I’d been working so hard, but that we needed to drive to Champaign first to meet with his former mentor, the head of the U of I Department of Computer Sciences, to discuss some project Kyle was working on for a client.” She held up a sparkly hand, nearly blinding Cade and probably half of the other Starbucks patrons. “In hindsight, yes, that sounds a little fishy, but what do I know about all this network security stuff? He had his laptop out, there was some talk about malicious payloads and Trojan horse attacks—it all sounded legitimate enough at the time.” “Remind me, while I’m acting U.S. attorney, not to assign you to any cybercrime cases.” “Anyhow. . . we get to Champaign, which as it so happens, is where Kyle and I first met ten years ago. And the limo turns onto the street where I used to live while in law school, and Kyle asks the driver to pull over because he wants to see the place for old time’s sake. So we get out of the limo, and he’s making this big speech about the night we met and how he walked me home on the very sidewalk we were standing on—I’ll fast-forward here in light of your aversion to the mushy stuff—and I’m laughing to myself because, well, we’re standing on the wrong side of the street. So naturally, I point that out, and he tells me that nope, I’m wrong, because he remembers everything about that night, so to prove my point I walk across the street to show him and”—she paused here— “and I see a jewelry box, sitting on the sidewalk, in the exact spot where we had our first kiss. Then I turn around and see Kyle down on one knee.” She waved her hand, her eyes a little misty. “So there you go. The whole mushy, cheesy tale. Gag away.” Cade picked up his coffee cup and took a sip. “That was actually pretty smooth.” Rylann grinned. “I know. Former cyber-menace to society or not, that man is a keeper

Starbucks has odd drink sizes. I say man’s hands were meant to be cupped, so pour the hot coffee right in. But obviously I’ll need help pouring and stirring in cream and sugar, as my hands will be full.


Pixar started as a company that sold a special computer for doing digital animation; it took a while till they got into the moviemaking business. Similarly, Starbucks originally sold only coffee beans and coffee equipment; they hadn't planned to sell coffee by the cup.

My coffee was wedged in the cup holder in the center console. Sometimes I wondered what would happen to modern American life between dawn and 10 a.m. if Starbucks vanished. Talk about road rage.

In understanding how their customers wanted to feel, Starbucks took a product that Americans were used to paying fifty cents for (or drinking for almost free at home or at work) and were able to charge three or four dollars per cup. Starbucks customers are willing to pay more for their coffee because they sense greater value with each cup.

Keeping her mind off the basement as well, she wondered exactly when coffee had gone walkabout in France. When she’d first been here, drinking coffee hadn’t been a pedestrian activity. One either sat to do it, in cafés or restaurants, or stood, at bars or on railway platforms, and drank from sturdy vessels, china or glass, themselves made in France. Had Starbucks brought the takeaway cup? she wondered. She doubted it. They hadn’t really had the time. More likely McDonald’s.

Everything that makes a cup of Starbucks coffee worth five dollars is somehow tied to the creativity and beliefs of the Starbucks organization.

Behind every cup of Starbucks is the world's highest-quality, ethically sourced coffee beans; baristas with health-care coverage and stock in the company; farmers who are treated fairly and humanely; a mission to treat all people with respect and dignity; and passionate coffee experts whose knowledge about coffee cannot be matched by any other coffee company.

People around the world drink more coffee than any other drink besides water: four hundred billion cups a year.

Harmon wasn’t a polished Ivy Leaguer like Cahill. He was tall, built like a brick shithouse, and he didn’t attend fancy parties. He usually drank alone in the decrepit back-alley bars of some of the worst hellholes in the world. He was a rough man with few attachments and only one purpose. When someone somewhere pushed the panic button, Harmon was what showed up. He had decided to meet the asset in Hong Kong. It made more sense than Shanghai and was much safer than Beijing, especially for a white guy. Harmon had chosen the coffee shop. A Starbucks knockoff. It was busy, with the right mix of Chinese and Anglos. People chatted on cell phones and pecked away at keyboards. They had buds in their ears and listened to music or watched videos on their devices. Whatever happened to a cup of coffee and a newspaper? Hell, he thought, whatever happened to newspapers?

But there’s also another kind of herding, one that we call self-herding. This happens when we believe something is good (or bad) on the basis of our own previous behavior. Essentially, once we become the first person in line at the restaurant, we begin to line up behind ourself in subsequent experiences. Does that make sense? Let me explain. Recall your first introduction to Starbucks, perhaps several years ago. (I assume that nearly everyone has had this experience, since Starbucks sits on every corner in America.) You are sleepy and in desperate need of a liquid energy boost as you embark on an errand one afternoon. You glance through the windows at Starbucks and walk in. The prices of the coffee are a shock—you’ve been blissfully drinking the brew at Dunkin’ Donuts for years. But since you have walked in and are now curious about what coffee at this price might taste like, you surprise yourself: you buy a small coffee, enjoy its taste and its effect on you, and walk out. The following week you walk by Starbucks again. Should you go in? The ideal decision-making process should take into account the quality of the coffee (Starbucks versus Dunkin’ Donuts); the prices at the two places; and, of course, the cost (or value) of walking a few more blocks to get to Dunkin’ Donuts. This is a complex computation—so instead, you resort to the simple approach: “I went to Starbucks before, and I enjoyed myself and the coffee, so this must be a good decision for me.” So you walk in and get another small cup of coffee.

BUT THE STORY doesn’t end there. Now that you have gotten used to paying more for coffee, and have bumped yourself up onto a new curve of consumption, other changes also become simpler. Perhaps you will now move up from the small cup for $2.20 to the medium size for $3.50 or to the Venti for $4.15. Even though you don’t know how you got into this price bracket in the first place, moving to a larger coffee at a relatively greater price seems pretty logical. So is a lateral move to other offerings at Starbucks: Caffè Americano, Caffè Misto, Macchiato, and Frappuccino, for instance. If you stopped to think about this, it would not be clear whether you should be spending all this money on coffee at Starbucks instead of getting cheaper coffee at Dunkin’ Donuts or even free coffee at the office. But you don’t think about these trade-offs anymore. You’ve already made this decision many times in the past, so you now assume that this is the way you want to spend your money. You’ve herded yourself—lining up behind your initial experience at Starbucks—and now you’re part of the crowd.

The difference between these two alternatives couldn’t be starker. At Starbucks, the drink sizes are Italian words, not English ones. The array of coffee concoctions that one can choose from takes up multiple boards above the barista’s preparation station. There is, by contrast, no “barista” at Dunkin’ Donuts. Until recently, there weren’t an awful lot of choices at Dunkin’, either. Small, medium, or large. Cream, sugar, or both. (James usually goes with a medium coffee with sugar. It is practical and costs about two bucks. It gets the job done efficiently.) You’re unlikely to walk out of Starbucks with a two-dollar cup of coffee. But that’s not what the Bleus are looking for. Starbucks offers a kaleidoscope of options, many of them daringly offbeat, and the company’s ethos clearly aligns with the priorities of fluid people—even if it occasionally stumbles, as with its #RaceTogether campaign, which was intended to foster conversations about race among its customers, but which drew a harsh and speedy backlash from across the political spectrum. But that hasn’t stopped the Bleus from frequenting the chain. Indeed, the fluid’s love of nuance, the less traditional, and the pursuit of individual fulfillment is on full display at Starbucks (or any of the other cutting-edge coffee shops in the Bleus’ neighborhood, which are full of people expressing their individuality with lots of tattoos and piercings).

For someone who, like James Redd, prefers the simplicity and straightforwardness of Dunkin’ Donuts coffee, a trip to Starbucks is like a journey into another dimension. In much the same way, one-size-fits-all coffee does not cut it for the Bleus. Phoebe’s favorite order is the “grande two-pump skinny vanilla latte.” Finn almost always gets a “grande skim latte with mocha and peppermint, 4.5 pumps, nonfat, no water, no foam, with extra hot chai.” Although people with fluid worldviews talk about these drinks among their friends fully believing that everyone knows what they mean, the Redds would probably need a translator to learn that Phoebe has ordered a large skim-milk latte with a half shot of sugar-free vanilla syrup, while Finn has asked for a medium nonfat latte with four and a half pumps of chai syrup, no water added, the foam taken off the top, and the cup filled with extra-hot steamed milk.

a cozy social atmosphere above all else. . . . For those seeking a refuge from the world, the cup of coffee they bought was really just the price of admission to partake of the coffeehouse scene.”9 Starbucks is selling us hospitality.

the suspicion of science is not based in actual Christian belief. My congregation full of educators and scientists disproves that. But the bumper sticker is an accurate summary of what too many people think Christians actually believe. It gets worse. During the months I wrote this book Kim Davis, the Kentucky county clerk who refused to issue same-sex marriage licenses, sat in jail for contempt of court. On social media, television, and in the newspaper, outraged Christian leaders proclaimed that she was a victim of religious persecution and that Christians in this country are under attack. At the same time conservative Christians ranted that Starbucks had declared a war on Christmas by not writing “Merry Christmas” on their plain red coffee cups. And all the while, Christian governors across the country attempted to close their states’ borders to Syrian refugees.