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A wise man once told me, βAs a man, you have to die once in order to live.β I never fully appreciated his advice, nor did I understand it until I experienced it firsthand. From that time on, I understood the origins of the Jerk vs. Nice Guy battle. Readers may be asking themselves, βWhat in the world is this guy talking about?β Well, Iβm referring to the widely known fact that women habitually date men that are jerks while the βniceβ guys are often left twiddling their thumbs in solitaire. Does this sound familiar to anyone? Figuratively speaking, in order for a man to enjoy the company of women and be able to seduce them, his inner nice guy must first die through heartache. It is at this point that his inner bad boy surfaces and goes on the prowl.
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Glenn Geher (Mating Intelligence Unleashed: The Role of the Mind in Sex, Dating, and Love)