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There was a strong, vocal movement against Coca-Cola bottling plants being built in the country, and the term “coca-colonization” had been coined to describe this supposed insidiousness of the beverage company and its attempt to overtake French beverages in market share. Even vintners saw the soda pop as a direct competitor to their wines and brandies.
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Colleen Cambridge (Mastering the Art of French Murder (An American in Paris, #1))