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IT SEEMS DIFFICULT TO IMAGINE, but there was once a time when human beings did not feel the need to share their every waking moment with hundreds of millions, even billions, of complete and utter strangers. If one went to a shopping mall to purchase an article of clothing, one did not post minute-by-minute details on a social networking site; and if one made a fool of oneself at a party, one did not leave a photographic record of the sorry episode in a digital scrapbook that would survive for all eternity. But now, in the era of lost inhibition, it seemed no detail of life was too mundane or humiliating to share. In the online age, it was more important to live out loud than to live with dignity. Internet followers were more treasured than flesh-and-blood friends, for they held the illusive promise of celebrity, even immortality. Were Descartes alive today, he might have written: I tweet, therefore I am.
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Daniel Silva (The Heist (Gabriel Alon#14))
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it was still the pre-eminent social networking site for the 0-3 age group
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Greg Egan (Oceanic)
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Writing's much more romantic when its pen and ink and paper. It's... More timeless. and worthwhile. Think about it. There are so many words gushing out into the universe these days. All digitally. All in Comic Sans or Times New Roman. Silly Websites. Stupid news stories digitally uploaded to a 24-hour channel. Where's all this writing going? Who's keeping a note of it all? Who's in charge of deciding what's worthwhile and what isn't? But back then... Back then, if someone wanted to write something they had to buy paper. Buy it! And ink. And a pen. And they couldn't waste too many sheets cos it was expensive. So when people wrote, they wrote because it was worthwhile... not just because they had some half-baked idea and they wanted to pointlessly prove their existence by sharing it on some bloody social networking site.
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Holly Bourne (The Manifesto on How to Be Interesting)
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The only hope for social networking sites from a business point of view is for a magic formula to appear in which some method of violating privacy and dignity becomes acceptable.
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Jaron Lanier (You Are Not a Gadget)
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In southern Wales, dozens of teens hung themselves between 2007 and 2009, with messages on social networking sites stoking the craze. Even the goodbyes they left were couched in Netspeak: Me2 and CU L8er.
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Stephen King (End of Watch (Bill Hodges Trilogy, #3))
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Facebook WANTS you to be an a-hole. And if you're not already, they will show you how.
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Janelle Randazza (Go Tweet Yourself: 365 Reasons Why Twitter, Facebook, MySpace, and Other Social Networking Sites Suck)
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A fundamental approach to life transformation is using social media for therapy; it forces you to have an opinion, provides intellectual stimulation, increases awareness, boosts self-confidence, and offers the possibility of hope.
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Germany Kent
“
Having to explain to a child of today, who has learned to swipe before they can speak, that certain aspects of a person’s life must remain private for the preservation of one’s sanity is almost frivolous.
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Aysha Taryam
“
Listening to teens talk about social media addiction reveals an interest not in features of their computers, smartphones, or even particular social media sites but in each other.
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Danah Boyd (It's Complicated: The Social Lives of Networked Teens)
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The Internet is a good filter. It’s a good way to find men who share some of your values. However, your friends on message boards and on social networking sites, scattered all over the world, are not going to be there for you when the proverbial shit hits the fan. Spend more time making contact with men who are geographically close to you. If you have close friends in your area, consider moving into the same apartment complex or within a few blocks of one another. Think about the way gangs start in inner cities. Men and boys have lived and died to defend tribes with territories as small as a few blocks. Proximity creates familiarity and shared identity. It creates us. Spreading our alliances across nations and continents keeps us reliant on the power of the State and the global economy. Men who are separated and have no one else to rely on must rely on the State.
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Jack Donovan (The Way of Men)
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Social networking sites can link us to distant relatives and friends with whom we might otherwise lose touch. These contacts and the emotions they engage are real. And when online social networks or games add to face-to-face relationships—rather than substitute for them—they can improve our relatedness and compassion.
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Bruce D. Perry (Born for Love: Why Empathy Is Essential--and Endangered)
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I was also one of those people who hadn’t caught up with the latest social networking site. Maura belonged to most of them. She passed most evenings befriending men who had tried to date-rape her in high school, but I was still stuck in the last virtual community, a sad place to be, like Europe, say, during the Black Death. Whenever I cruised this site, with its favorites lists and its paeans to somebody’s cousin’s gas station art gallery, I could not help but think of medieval corpses in the spring-thaw mud, buboes sprouted in every armpit and anus, black bile curling out of frozen mouths. Those of us still cursed with life wandered the blasted dales of this stricken network, wept and moaned and flogged ourselves with frayed AC adaptors, called out for God to strike us dead, or else let us find somebody who liked similar bands.
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Sam Lipsyte (The Ask)
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Misinformation and disinformation about ritual abuse and mind control trauma and psychotherapy to treat such trauma appear in both paper and electronic media, but are particularly abundant on the Internet on websites of individuals and organizations, bookseller reviews, blogs, newsletters, online encyclopedias, social networking sites, and e-group listservs.
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Ellen P. Lacter
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There is a thin line between capturing memories & capturing pictures. That thin line is not uploading them on every social networking sites.
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Nitya Prakash
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Poetry Site vs. Social Networking Site [10w]
Hello Poetry is whatever you want Hello Poetry to be.
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Beryl Dov
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Someone had turned the National Sex Offender Registry into a social networking site for pedophiles. The start-up from hell.
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Matthew FitzSimmons (The Short Drop (Gibson Vaughn, #1))
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Teen "addiction" to social media is a new extension of typical human engagement. Their use of social media as their primary site of sociality is most often a byproduct of cultural dynamics that have nothing to do with technology, including parental restrictions and highly scheduled lives. Teens turn to, and are obsessed with whichever environment allows them to connect to friends. most teens aren't addicted to social media; if anything, they're addicted to each other.
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Danah Boyd (It's Complicated: The Social Lives of Networked Teens)
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because of the collaborative opportunities offered by social networking sites, wikis, blogs, and many other interactive digital sources. But beneath these sites are networks and, sometimes,
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Cathy N. Davidson (The Future of Learning Institutions in a Digital Age)
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But the revitalisation of glamour modelling has become the symptom of a wider change in our culture, in which the images and attitudes of soft pornography now come flooding in at young women from every side of the media: monthly magazines, weekly magazines, tabloid newspapers, music videos, reality television, and almost every aspect of the internet, from social networking sites to individual blogs.
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Natasha Walter (Living Dolls: The Return of Sexism)
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In Friendster's wake, a throng of social networking sites blossomed in San Francisco attempting to duplicate its appeal. Each tackled the idea of connecting people in a slightly different way. One was Tickle, a service which, on observing Friendster’s broad-based appeal, altered its own service, which had previously been based on self-administered quizzes and tests. Two of the other new social sites—LinkedIn and Tribe.net—were founded by friends of Abrams.
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David Kirkpatrick (The Facebook Effect: The Inside Story of the Company That is Connecting the World)
“
The reason knowledge workers are losing their familiarity with deep work is well established: network tools. This is a broad category that captures communication services like e-mail and SMS, social media networks like Twitter and Facebook, and the shiny tangle of infotainment sites like BuzzFeed and Reddit. In aggregate, the rise of these tools, combined with ubiquitous access to them through smartphones and networked office computers, has fragmented most knowledge workers’ attention into slivers.
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Cal Newport (Deep Work: Rules for Focused Success in a Distracted World)
“
Facebook’s photo-sharing site Instagram may be even worse for human well-being. A 2017 survey by the British Royal Society for Public Health found that Instagram was the most harmful of all the major social networks. Use of the app caused loneliness, anxiety over body image, and other maladies.
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Tucker Carlson (Ship of Fools: How a Selfish Ruling Class Is Bringing America to the Brink of Revolution)
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How did he know that?” we ask. How did I lose control of who knows about my traumatic childhood, my penchant for tasteless humor, or my vacation to the Dominican Republic? You may know this feeling: you felt it when your mother friended you on Facebook, or on any other social networking site that used to be just you and your friends. Privacy violations are intrusions.
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Bruce Schneier (Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World)
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He wondered when parents had decided updating their social networks or stalking ex-lovers on those same sites had become more important than watching and raising their kids. No wonder the world was falling apart.
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William Cook (Fresh Fear)
“
there was once a time when human beings did not feel the need to share their every waking moment with hundreds of millions, even billions, of complete and utter strangers. If one went to a shopping mall to purchase an article of clothing, one did not post minute-by-minute details on a social networking site; and if one made a fool of oneself at a party, one did not leave a photographic record of the sorry episode in a digital scrapbook that would survive for all eternity. But now, in the era of lost inhibition, it seemed no detail of life was too mundane or humiliating to share. In the online age, it was more important to live out loud than to live with dignity. Internet followers were more treasured than flesh-and-blood friends, for they held the illusive promise of celebrity, even immortality. Were Descartes alive today, he might have written: I tweet, therefore I am.
”
”
Daniel Silva (The Heist (Gabriel Alon#14))
“
They are also difficult to reconcile with archaeological evidence of how cities actually began in many parts of the world: as civic experiments on a grand scale, which frequently lacked the expected features of administrative hierarchy and authoritarian rule. We do not possess an adequate terminology for these early cities. To call them ‘egalitarian’, as we’ve seen, could mean quite a number of different things. It might imply an urban parliament and co-ordinated projects of social housing, as with some pre-Columbian centres in the Americas; or the self-organizing of autonomous households into neighbourhoods and citizens’ assemblies, as with prehistoric mega-sites north of the Black Sea; or, perhaps, the introduction of some explicit notion of equality based on principles of uniformity and sameness, as in Uruk-period Mesopotamia.
None of this variability is surprising once we recall what preceded cities in each region. That was not, in fact, rudimentary or isolated groups, but far-flung networks of societies, spanning diverse ecologies, with people, plants, animals, drugs, objects of value, songs and ideas moving between them in endlessly intricate ways. While the individual units were demographically small, especially at certain times of year, they were typically organized into loose coalitions or confederacies. At the very least, these were simply the logical outcome of our first freedom: to move away from one’s home, knowing one will be received and cared for, even valued, in some distant place. At most they were examples of ‘amphictyony’, in which some kind of formal organization was put in charge of the care and maintenance of sacred places. It seems that Marcel Mauss had a point when he argued that we should reserve the term ‘civilization’ for great hospitality zones such as these. Of course, we are used to thinking of ‘civilization’ as something that originates in cities – but, armed with new knowledge, it seems more realistic to put things the other way round and to imagine the first cities as one of those great regional confederacies, compressed into a small space.
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David Graeber (The Dawn of Everything: A New History of Humanity)
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Nevertheless, for the most part the intangible dangers of being observed by unintended audiences are considered secondary to the convenience of instantaneous access to this “virtual campfire” from the comfort of the home. While online social networking sites are often disparaged as poor replacements for human interaction that encourage superficial relationships, my ethnographic analysis reveals how some people, American youth in particular, are incorporating this medium into their everyday practices in more or less meaningful ways. Through elucidating both the dangers and possibilities of this medium, I seek to encourage people to create their own “virtual campfires” as a supplement to, rather than a replacement of, their offline lives. Through participation and sharing in meaningful ways- from conversation to creating art- we might begin to see these sites as vehicles for healing the widely-felt loss of community and the pervasive sense of alienation experienced by so many.
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Jennifer Anne Ryan (The Virtual Campfire: An Ethnography of Online Social Networking)
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social media is not new. It has been around for centuries. Today, blogs are the new pamphlets. Microblogs and online social networks are the new coffee houses. Media-sharing sites are the new commonplace books. They are all shared, social platforms that enable ideas to travel from one person to another, rippling through networks of people connected by social bonds, rather than having to squeeze through the privileged bottleneck of broadcast media. The rebirth of social media in the Internet age represents a profound shift—and a return, in many respects, to the way things used to be.
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Tom Standage (Writing on the Wall: Social Media - The First 2,000 Years)
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Robust social movements offer an opposing view. We argue that all the aspects of our lives—where and how we live and work, eat, entertain ourselves, get around, and get by are sites of injustice and potential resistance. At our best, social movements create vibrant social networks in which we not only do work in a group, but also have friendships, make art, have sex, mentor and parent kids, feed ourselves and each other, build radical land and housing experiments, and inspire each other about how we can cultivate liberation in all aspects of our lives. Activism and mutual aid shouldn’t feel like volunteering or like a hobby—it should feel like living in alignment with our hopes for the world and with our passions. It should enliven us.
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Dean Spade (Mutual Aid: Building Solidarity During This Crisis (and the next))
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The browser was sick with user-generated opinions and misinformation. I was in a million places at once. My mind pooled with strangers’ ideas, each joke or observation or damning polemic as distracting and ephemeral as the next. It wasn’t just me. Everyone I knew was stuck in a feedback loop with themselves. Technology companies stood by, ready to become everyone’s library, memory, personality. I read whatever the other nodes in my social networks were reading. I listened to whatever music the algorithm told me to. Wherever I traveled on the internet, I saw my own data reflected back at me: if a jade face-roller stalked me from news site to news site, I was reminded of my red skin and passive vanity. If the personalized playlists were full of sad singer-songwriters, I could only blame myself for getting the algorithm depressed.
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Anna Wiener (Uncanny Valley)
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Peter Thiel and Ken Howery at Founders Fund, however, reached out to their friends behind the scenes at Friendster. They dug into why users were leaving the site. Like other users, Thiel and Howery knew that Friendster crashed often. They also knew that the team behind Friendster had received, and ignored, crucial advice on how to scale their site—how to transform a system built for a few thousand users into one that could support millions of users. They asked for and received a copy of Friendster’s data on user retention. They were stunned by how long users stayed with the site, despite the irritating crashes. They concluded that users weren’t leaving because social networks were weak business models, like clothing brands. They were leaving because of a software glitch. It was a False Fail. Thiel wrote Zuckerberg a check for $500,000. Eight years later, he sold most of his stake in Facebook for roughly a billion dollars.
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Safi Bahcall (Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries)
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The media environment... has changed in ways that foster [social and cultural] division. Long gone is the time when everybody watched one of three national television networks. By the 1990s there was a cable news channel for most points on the political spectrum, and by the early 2000s there was a website or discussion group for every conceivable interest group and grievance. By the 2010s most Americans were using social media sites like Facebook and Twitter, which make it easy to encase oneself within an echo-chamber. And then there's the "filter bubble," in which search engines and YouTube algorithms are designed to give you more of what you seem to be interested in, leading conservatives and progressives into disconnected moral matrices backed up by mutually contradictory informational worlds. Both the physical and the electronic isolation from people we disagree with allow the forces of confirmation bias, groupthink, and tribalism to push us still further apart.
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Jonathan Haidt (The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting up a Generation for Failure)
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As social phenomena, languages are tied up in world of unequal power relations, gaining or losing status not based on technical linguistic grounds but on social judgement, biases, and stereotypes that are based on the status of their speakers. As such, we argue that white America's love-hate relationship with black modes of communication can only be interpreted within a framework that considers language a primary site of cultural contestation. It should be clear by now that it's about more than a mothafucka, right? Our analysis of Black Language forms that the dominant culture considers inflammatory, controversial, or stigmatized allows us to make several observations. First, building off what anthropologist and linguist Arthur Spears noted in his discussion of uncensored speech, Black verbal culture, like all cultures is "a complex network of predispositions, values, behaviors, expectations and routines." Language practices, in their varying sociocultural contexts, can only be understood if read within the full range of the community's speech activities, and that requires rigorous ethnographic search and analysis. Second the community's beliefs and ideas about language- it's language ideologies- should be the primary point of departure for investigation and interpretation.
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H. Samy Alim
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By collecting data from the vast network of doctors across the globe, they added dozens of new compounds to the arsenal—all proven effective against COVID-19. Dr. Kory told me that he was deeply troubled that the extremely successful efforts by scores of front-line doctors to develop repurposed medicines to treat COVID received no support from any government in the entire world—only hostility—much of it orchestrated by Dr. Fauci and the US health agencies. The large universities that rely on hundreds of millions in annual funding from NIH were also antagonistic. “We didn’t have a single academic institution come up with a single protocol,” said Dr. McCullough. “They didn’t even try. Harvard, Johns Hopkins, Duke, you name it. Not a single medical center set up even a tent to try to treat patients and prevent hospitalization and death. There wasn’t an ounce of original research coming out of America available to fight COVID—other than vaccines.” All of these universities are deeply dependent on billions of dollars that they receive from NIH. As we shall see, these institutions live in terror of offending Anthony Fauci, and that fear paralyzed them in the midst of the pandemic. “Dr. Fauci refused to promote any of these interventions,” says Kory. “It’s not just that he made no effort to find effective off-the-shelf cures—he aggressively suppressed them.” Instead of supporting McCullough’s work, NIH and the other federal regulators began actively censoring information on this range of effective remedies. Doctors who attempted merely to open discussion about the potential benefits of early treatments for COVID found themselves heavily and inexplicably censored. Dr. Fauci worked with Facebook’s Mark Zuckerberg and other social media sites to muzzle discussion of any remedies. FDA sent a letter of warning that N-acetyle-L-cysteine (NAC) cannot be lawfully marketed as a dietary supplement, after decades of free access on health food shelves, and suppressed IV vitamin C, which the Chinese were using with extreme effectiveness.
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Robert F. Kennedy Jr. (The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health)
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facebook game development india
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More than two-thirds of American adults and more than 80% of Millennials create content through social networking sites, other social media, and their various rankings, ratings, commenting, and remixing applications
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Paul Taylor (The Next America: Boomers, Millennials, and the Looming Generational Showdown)
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[...] conceito de 'públicos em rede' [...] auxilia a compreensão de como os sites de rede social influenciam os processos de representação dos grupos. [...] A persistência refere-se ao fato de que as interações que são constituídas nos meios online tendem a permanecer no tempo. [...] A replicabilidade, por sua vez, permite que a informação transite de modo mais rápido e com menos ruído na estrutura das redes sociais online. [...] Esses dois elementos, persistência e replicabilidade, são chave para que as informações publicadas nessas redes também sejam facilmente escaláveis, ou seja, possam rapidamente percorrer toda a estrutura das redes, de modo 'viral'. [...] Por fim, também graças à persistência, as interações podem ser buscáveis, bem como as informações nelas contidas.
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Raquel Recuero (Introdução à análise de Rede Sociais Online)
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I love social network sites, and am very active, in fact I am on there a bit too much! But writing is a solitary affair and it's good to reward yourself with a chat now and again - that's my story and I'm sticking to it. I love being in touch with readers and it really gives me a boost when I get a good review or a nice comment. It means so much to hear that people are enjoying my work, that's what it's all about in the end, isn't it
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Amanda James
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There was already an executive search operation. The company added Jeevansathi (a matrimony site), 99acres and allcheckdeals.com (property sites), naukrigulf (on local job trends in the Middle East), Brijj.com which is a social networking site and most recently, asknaukri, and an education portal, shiksha.com.
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Rashmi Bansal (Stay Hungry Stay Foolish)
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The internet in general and social networking sites in particular are making people more reclusive than social.
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Sharanya Haridas
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For people who are not on a particular social networking site, it can seem like you're not even living on the same planet— you're essentially not functioning in the same frame.
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Sharanya Haridas
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The Ultimate Guide To SEO In The 21st Century
Search engine optimization is a complex and ever changing method of getting your business the exposure that you need to make sales and to build a solid reputation on line. To many people, the algorithms involved in SEO are cryptic, but the basic principle behind them is impossible to ignore if you are doing any kind of business on the internet. This article will help you solve the SEO puzzle and guide you through it, with some very practical advice!
To increase your website or blog traffic, post it in one place (e.g. to your blog or site), then work your social networking sites to build visibility and backlinks to where your content is posted. Facebook, Twitter, Digg and other news feeds are great tools to use that will significantly raise the profile of your pages.
An important part of starting a new business in today's highly technological world is creating a professional website, and ensuring that potential customers can easily find it is increased with the aid of effective search optimization techniques. Using relevant keywords in your URL makes it easier for people to search for your business and to remember the URL. A title tag for each page on your site informs both search engines and customers of the subject of the page while a meta description tag allows you to include a brief description of the page that may show up on web search results. A site map helps customers navigate your website, but you should also create a separate XML Sitemap file to help search engines find your pages. While these are just a few of the basic recommendations to get you started, there are many more techniques you can employ to drive customers to your website instead of driving them away with irrelevant search results.
One sure way to increase traffic to your website, is to check the traffic statistics for the most popular search engine keywords that are currently bringing visitors to your site. Use those search words as subjects for your next few posts, as they represent trending topics with proven interest to your visitors.
Ask for help, or better yet, search for it. There are hundreds of websites available that offer innovative expertise on optimizing your search engine hits. Take advantage of them! Research the best and most current methods to keep your site running smoothly and to learn how not to get caught up in tricks that don't really work.
For the most optimal search engine optimization, stay away from Flash websites. While Google has improved its ability to read text within Flash files, it is still an imperfect science. For instance, any text that is part of an image file in your Flash website will not be read by Google or indexed. For the best SEO results, stick with HTML or HTML5.
You have probably read a few ideas in this article that you would have never thought of, in your approach to search engine optimization. That is the nature of the business, full of tips and tricks that you either learn the hard way or from others who have been there and are willing to share! Hopefully, this article has shown you how to succeed, while making fewer of those mistakes and in turn, quickened your path to achievement in search engine optimization!
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search rankings
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She started up an app for the augmented reality glasses she and Shen Shi had been working on as a research project. It did real-time facial recognition of the people you looked at, comparing them to scrapes of social networking sites. Ninety percent of people in Shenzhen had social media accounts. It was a powerful way to view the people around you.
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Matthew Mather (Darknet)
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Pehle log 'yaad' keliye photo khichaaya karte the.. Aaj kal FB pe upload karne ke liye 'yaad se' kheechate hai ;)
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honeya
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But perhaps the greatest threat to subjectivity comes from contemporary cognitive science. In light of decades of groundbreaking research in neurobiology, there is a growing tendency to turn towards scientific models of explanation to explain away the uniqueness of human subjectivity. Researchers are not just constantly downplaying the role of systematic self-observation and autonomous discourses that deny the supremacy of experimental science; rather, what is increasingly coming into question is the infinite array of material offered by self-consciousness and the meaning of philosophical investigations into its culture and politics as structurally free from biological concerns. Instead of having recourse to first-person experience as it shows itself to us in the irreducibility of its complex dynamics as the site of personality (phenomenology), or the labyrinthine network of the symbolic universe of discourses informing our sense of self and other (postmodernism), they are able to explain the entire range of emotional and social characteristics through the nonconscious, asubjective pulsation of brute matter, the mere non-personal movement of neurochemico-electrical activity wherein the I becomes an epiphenomenal illusion created by a closed biological system of response mechanisms pre- determined by genetic code.
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Joseph Carew (Ontological Catastrophe: Žižek and the Paradoxical Metaphysics of German Idealism)
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Here are some examples of excessive use of social networking sites. There was this guy who fell for online dating so much, that it became his zone of comfort. He boosted his confidence, became a better communicator, knew what works and what doesn’t. Even kept interacting with girls for weeks and grabbed their attention with every word, while still playing it casual. But he never went on a real date. That’s because when you meet someone in person, you don’t have a screen between you two and that makes you vulnerable. It’s because you don’t always look your best and can’t choose a ‘profile picture’ that suits your mood. Because you’ll be asked questions you won’t expect, and wouldn’t have the time to pretend like you’re not on the phone and think of the best possible answer before replying. So, your image can be ruined, although it was never the real you in the first place.
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Lidiya K. (Quitting Social Media: The Social Media Cleanse Guide)
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Social Media Advertising - Different Options & Their Benefits
How To Use Social Media Paid Ads Ideally?
What is the most effective way to make use of social media ads? Choosing which social media platform to advertise on depends on your target audience. You need to understand which platforms are being used, the type of campaigns that can run on each platform, and what investment you’ll be required to make. Pew Research Center’s report helps give us an idea of the most preferred platform for various demographics.
For example, if your product caters to the teenage group, consider advertising on Instagram, TikTok, or Snapchat. If you’re catering to a more B2B client, you can consider LinkedIn. Once you understand where your audience spends the most time, you can narrow down the platforms. However, we’d still advise on A/B testing various platforms. You’d be surprised by how many B2B clients you can find on TikTok!
What Are The Most Popular Social Media Ads?
Here is a brief rundown of the various social media ad options available.
1. Facebook Ads
Facebook Ads are the most successful form of social media advertising. Statistics show that Facebook paid ads have an average conversion rate of 9.21%. They’re easy to set up and track, and allow you to measure campaign performance easily, giving insights into how well your ads are performing. They also offer a wide range of targeting options that help you reach people who might be interested in what you’re selling, which is why they’re so effective at generating sales leads.
Facebook Ads are also highly targeted. You can target specific demographics or audiences based on gender, age range, location, and other details such as interests and behaviors or job titles. This helps ensure that only people who are interested in what you’re offering, see your ad on Facebook.
2. Twitter Ads
Twitter ads are a great way to reach your target audience, especially if your company already has a presence on the platform. They’re easy to set up and manage so you can focus on other aspects of your business. As of 2022, they have an average conversion rate of 0.77%.
Twitter ads also offer simple targeting options that let you get more followers, increase engagement with existing customers and gain new followers interested in what you have to offer. There are multiple ad options to choose from for accomplishing various advertising goals, including promoted ads, follower ads, amplify ads, and takeover ads. Promoted and follower ads have a much wider average cost range than their takeover counterparts.
3. LinkedIn Ads
LinkedIn is a professional networking site, so it’s not as casual as other social media platforms like Instagram and Facebook. As a result, users are more likely to be interested in what you are promoting on the platform because they’re looking for something related to their professional lives.
LinkedIn has an average click-through rate of 0.65%. In addition, the conversion rate for LinkedIn ads is also fairly decent (2.35%). They can have high or low conversion rates depending on factors like interests and demographics. But if your ad is effectively targeted, it will have more chances of enjoying a higher conversion rate.
4. Instagram Ads
As a younger demographic, Instagram users make up a great target audience for social media advertising. They are highly engaged in the platform and are more likely to respond to call-to-action than other demographics.
5. YouTube Ads
YouTube ads are excellent for marketers with video content to promote their business. Furthermore, the advertising options offered by this platform ensure that you needn't bother with YouTuber fame or even a large number of subscribers on your channel to spread the word on this platform.
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David parkyd
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The intricate brain networks described above evolved over millions of years in environments where interactions were always rich, face-to-face encounters, and social groups were small and tribal. The past two decades, by contrast, are characterized by the rapid spread of digital communication tools—my name for apps, services, or sites that enable people to interact through digital networks—which have pushed people’s social networks to be much larger and much less local, while encouraging interactions through short, text-based messages and approval clicks that are orders of magnitude less information laden than what we have evolved to expect. Perhaps predictably, this clash of old neural systems with modern innovations has caused problems. Much in the same way that the “innovation” of highly processed foods in the mid-twentieth century led to a global health crisis, the unintended side effects of digital communication tools—a sort of social fast food—are proving to be similarly worrisome.
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Cal Newport (Digital Minimalism: On Living Better with Less Technology)
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Anthony Burrow, a professor of human development at Cornell University, led another study that showed a strong sense of purpose can even make us immune to the likes (or lack of likes) we garner on social media. First, he and his research partner had participants fill out a series of questionnaires measuring the degree to which they felt connected to a sense of purpose in life. Then the participants were told they would be helping to test a new social networking site. First they had to start building their profiles by posting a selfie. The researchers gave them a camera, then pretended to upload the image to the fictional website. Then, after five minutes, they told the participants how many likes their selfie had gotten compared with other people’s photos—above average, about the same, or below average. Finally, the participants filled out another questionnaire that measured self-esteem. It turned out that those with less of a sense of purpose in life experienced spikes or drops in their self-esteem based on how many likes their selfie got, or didn’t get, while those with a stronger sense of purpose were relatively unaffected. Their self-esteem held steady.
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Jay Shetty (8 Rules of Love: How to Find It, Keep It, and Let It Go)
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with everything you need to know about the ins and outs of data mining. This book has been laid out in straightforward and clear chapters with each chapter focusing on a particular part of data science for business to be able to ensure that you gain the maximum amount to knowledge without having to weed through unnecessary information. I hope this book answers any question you have and leaves you feeling confident on the subject of data science, data analytics and business intelligence. Chapter 1 Wholeness of Data Analytics There is a lot of data that comes rushing towards an organization of any type and sometimes it can be hard to decipher just what it means to the team and how they can use it to benefit them. This is where data analytics is the more helpful. The data is analyzed through a process of inspecting, cleaning, transforming and modeling that makes the information easier to look at and read. By narrowing down the amount of information, an organization is looking at they are going to be better able to utilize the relevant information and use the conclusions the data suggests to make decisions that are most likely to bring rewards. Although data analytics are most frequently used in business to consumer applications, there are many different facets of the data analysis. Some of the most common places data analytics are utilized in the worlds of business, science, and social science, in a variety of ways. Regardless of the type of organization, you are involved with, and even in your personal life, there are ways to make data analysis work for you. An example of where data analytics would be used in regards to a social networking site. A social networking website collects the information which relates to user preferences as well as the community interested and can segment according to the criteria that have been specified
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George Letton (Data Analytics. Fast Overview.)
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Apparently, if you look at how many numbers we're likely to store in our mobile phone, or how many names we're likely to list on a social networking site, it's rare even for city dwellers to exceed a couple of hundred. Social anthropologists delightedly point out that this is the size of the social group we would have had to handle in a large Stone Age village. According to them, we're all trying to cope with modern big-city life equipped only with a Stone Age social brain. We all struggle with anonymity.
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Neil MacGregor (A History of the World in 100 Objects)
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But surprisingly, people were significantly more likely to benefit from weak ties. Almost 28 percent heard about the job from a weak tie. Strong ties provide bonds, but weak ties serve as bridges: they provide more efficient access to new information. Our strong ties tend to travel in the same social circles and know about the same opportunities as we do. Weak ties are more likely to open up access to a different network, facilitating the discovery of original leads. Here’s the wrinkle: it’s tough to ask weak ties for help. Although they’re the faster route to new leads, we don’t always feel comfortable reaching out to them. The lack of mutual trust between acquaintances creates a psychological barrier. But givers like Adam Rifkin have discovered a loophole. It’s possible to get the best of both worlds: the trust of strong ties coupled with the novel information of weak ties. The key is reconnecting, and it’s a major reason why givers succeed in the long run. After Rifkin created the punk rock links on the Green Day site for Spencer in 1994, Excite took off, and Rifkin went back to graduate school. They lost touch for five years. When Rifkin was moving to Silicon Valley, he dug up the old e-mail chain and drafted a note to Spencer. “You may not remember me from five years ago; I’m the guy who made the change to the Green Day website,” Rifkin wrote. “I’m starting a company and moving to Silicon Valley, and I don’t know a lot of people. Would you be willing to meet with me and offer advice?” Rifkin wasn’t being a matcher. When he originally helped Spencer, he did it with no strings attached, never intending to call in a favor. But five years later, when he needed help, he reached out with a genuine request. Spencer was glad to help, and they met up for coffee. “I still pictured him as this huge guy with a Mohawk,” Rifkin says. “When I met him in person, he hardly said any words at all. He was even more introverted than I am.” By the second meeting, Spencer was introducing Rifkin to a venture capitalist. “A completely random set of events that happened in 1994 led to reengaging with him over e-mail in 1999, which led to my company getting founded in 2000,” Rifkin recalls. “Givers get lucky.
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Adam M. Grant (Give and Take: Why Helping Others Drives Our Success)
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It doesn't matter how many people you have on social networking sites.
What matters is how you benefited them and how you benefited from them
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Nash
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number of US firms weed out job applicants with bad credit records, believing they would make risky employees. So past behaviour outside your work is used against you. Companies are doing this systematically, also drawing on social networking sites to assess character traits as well as past misdemeanours, relationships and so on. But this is unfair discrimination. There are many reasons for a spell of ‘bad credit’, including illness or a family tragedy. Secret screening by crude proxies for possible behaviour is unfair.
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Guy Standing (The Precariat: The New Dangerous Class)
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We rely on geniuses to entertain us, educate us, lead us, and show us all what our species is capable of. We rely on geniuses to give us smart phones, electric cars, cures for diseases, social networking sites, sublime art, world-class food, and, indeed, the very fabric of our culture.
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Sean Patrick (Nikola Tesla: Imagination and the Man That Invented the 20th Century)
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When evangelizing through Social Networking Sites, one important thing to observe and to practice is… that whatever we are posting, whether a written message, a photo or a video… the message to share is always to be based on ‘Love’.
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George Calleja (Evangelization Through Social Networking Sites)
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Identify the apps and tools you need for doing your best work. My bet is that, for most of us, social networks, email, random internet surfing, and news sites will not be among them.
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Patrick Rhone (enough)
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The emergence of social networking sites has shown that people are driven to connect, share, and “publish,” even if there is no immediate reward to be gained.
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Tim Brown (Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation)
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His biggest hit so far is making the first investment in Pinterest, the popular social network used to share photos, organized as collections of pictures on a pin board. Launched in March 2010, it has become one of the most visited sites, with 23 million users in 2012 and a valuation of over $1.5 billion. Pinterest was founded in Palo Alto, Silicon Valley, by three youngsters under 30. “I helped them start and guided them as a mentor to become what they are,” says Cohen. “With this single investment I’m done. As soon as I get my liquidity event I will party like there’s no tomorrow.” All the angels dream of “the big hit,” says Cohen, who has written a book on the subject.[24] They are the ones providing 90% of startup capital, by writing checks out of their own pocket. But they don't do it just thinking of financial returns. “I think we do it because it’s fun. There’s no question that everyone thinks he or she is smarter than everyone else,” the Chairman of the New York Angels says half-jokingly. “In reality no one makes money, although some are luckier and hit the jackpot. Then there is the fashion factor. Everyone today wants to be an angel because it is cool. In other words, we are the prima donnas; we have a big ego. But there is also the idea of doing good, to have the satisfaction of helping start new emerging companies.” The pleasure of giving back: an important part of Jewish culture, and of American culture in general.
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Maria Teresa Cometto (Tech and the City: The Making of New York's Startup Community)
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A New Yorker by birth is David Karp, the child prodigy who at age 21, in 2007, founded Tumblr, whose headquarters are located just one block east of Hunch. The son of a composer and a science teacher, at 14 Karp began working as an intern in an online animation company; at 15, tired of traditional school, he continued to study at home alone, learning, among other things, Japanese; then he became the chief technology officer of the Internet site UrbanBaby and at 17 he went to Tokyo for five months by himself. In 2006, UrbanBaby was bought by CNET, and Karp used his share of proceeds to establish Tumblr, a blogging platform with elements of social networking that allows its users to follow other bloggers. Tumblr allows users to build a collection of content according to their own tastes and interests. Easy to use, with a format of short entries to be enriched with photos and videos, Tumblr has quickly gained many followers among the creative community as well as the public at large. Today it is home to nearly 70 million blogs, including those of Lady Gaga and Barack Obama, with a total audience of 140 million users. At 26, Karp is leading a company with over 100 employees, valued at more than $800 million, with shareholders of the caliber of Virgin Group’s Richard Branson. He defines Tumblr as new media, as opposed to technology, and seeks to attract non-traditional ads, inviting brands to create awareness and desire in their ads, rather than just trying to capture intent. Karp has already received several acquisition offers from other media groups, but he has always refused because he thinks big: he wants to reach billions, not millions of users and one day be in a position to acquire rather than be acquired. Meanwhile, in order to grow he is convinced that New York City, the capital of media and advertising, is the right city.[47]
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Maria Teresa Cometto (Tech and the City: The Making of New York's Startup Community)
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The do-not-delete (DND) rule states that unless a comment is obscene, profane, or bigoted, or it contains someone’s personal and private information, it should never be deleted from a social network site. It might be best to illustrate the wisdom of the DND rule by first playing out a scenario in which you don’t follow it.
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Dave Kerpen (Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn,)
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What do you gain if you ban employees from, say, visiting a social-networking site or watching YouTube while at work? You gain nothing. That time doesn’t magically convert to work. They’ll just find some other diversion.
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Jason Fried
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I typed my Valet’s name into the social networking site. Curiosity got the better of me. With trembling fingers, I scoured the search engine. A few seconds after typing Andy's name, a number of corresponding profiles appeared on the screen next to some portraiture, while others on the list had each individual person's descriptions. I ventured down the list, looking at the profiles and photographs which might match the description of my soul mate. Throughout the exercise I felt the urge to withdraw, yet my fingers continued scrolling down the page. My search for Andrew Samson Finckenstein had begun.
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Young (Unbridled (A Harem Boy's Saga, #2))
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It’s amazing how many young girls post provocative pictures of themselves on social networks. They don’t realize that half of them end up on porn sites, or being used as fake profile pictures
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Louise Voss (Forward Slash)
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they perform? What does a virtual learning institution look like, who supports it, what does it do? We know that informal
learning happens, constantly and in many new ways, because of the collaborative opportunities offered by social networking sites, wikis, blogs, and many other interactive digital sources. But beneath these sites are networks and, sometimes, organizations dedicated to their efficiency and sustainability. What is the
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Cathy N. Davidson (The Future of Learning Institutions in a Digital Age)
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despite social networking sites such as Facebook, the real-life social circle of the average person still numbers 150 or thereabouts (this includes spouses, children, relatives and friends).
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Mark Van Vugt (Naturally Selected: Why Some People Lead, Why Others Follow, and Why It Matters)
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There were other important reasons for the growth of American individualism at the expense of community in the second half of the twentieth century besides the nature of capitalism. The first arose as an unintended consequence of a number of liberal reforms of the 1960s and 1970s. Slum clearance uprooted and destroyed many of the social networks that existed in poor neighborhoods, replacing them with an anonymous and increasingly dangerous existence in high-rise public housing units. “Good government” drives eliminated the political machines that at one time governed most large American cities. The old, ethnically based machines were often highly corrupt, but they served as a source of local empowerment and community for their clients. In subsequent years, the most important political action would take place not in the local community but at higher and higher levels of state and federal government. A second factor had to do with the expansion of the welfare state from the New Deal on, which tended to make federal, state, and local governments responsible for many social welfare functions that had previously been under the purview of civil society. The original argument for the expansion of state responsibilities to include social security, welfare, unemployment insurance, training, and the like was that the organic communities of preindustrial society that had previously provided these services were no longer capable of doing so as a result of industrialization, urbanization, decline of extended families, and related phenomena. But it proved to be the case that the growth of the welfare state accelerated the decline of those very communal institutions that it was designed to supplement. Welfare dependency in the United States is only the most prominent example: Aid to Familles with Dependent Children, the depression-era legislation that was designed to help widows and single mothers over the transition as they reestablished their lives and families, became the mechanism that permitted entire inner-city populations to raise children without the benefit of fathers. The rise of the welfare state cannot be more than a partial explanation for the decline of community, however. Many European societies have much more extensive welfare states than the United States; while nuclear families have broken down there as well, there is a much lower level of extreme social pathology. A more serious threat to community has come, it would seem, from the vast expansion in the number and scope of rights to which Americans believe they are entitled, and the “rights culture” this produces. Rights-based individualism is deeply embedded in American political theory and constitutional law. One might argue, in fact, that the fundamental tendency of American institutions is to promote an ever-increasing degree of individualism. We have seen repeatedly that communities tend to be intolerant of outsiders in proportion to their internal cohesiveness, because the very strength of the principles that bind members together exclude those that do not share them. Many of the strong communal structures in the United States at midcentury discriminated in a variety of ways: country clubs that served as networking sites for business executives did not allow Jews, blacks, or women to join; church-run schools that taught strong moral values did not permit children of other denominations to enroll; charitable organizations provided services for only certain groups of people and tried to impose intrusive rules of behavior on their clients. The exclusiveness of these communities conflicted with the principle of equal rights, and the state increasingly took the side of those excluded against these communal organizations.
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Francis Fukuyama (Trust: The Social Virtues and the Creation of Prosperity)
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For this reason- the sentimental mementos of personal relationships collectively stockpiled and interlinked within the vast archives of the site- Facebook has become an important place for remembrance, a nostalgic campfire that draws together old friends in my memory. It is also a virtual medium through which my now-distant friends and I keep track of the ongoing stories of each others’ lives, enabling us to “groom” one another in a variety of ways- sending Gifts, playing Scrabulous, or taking the time to write a humorous or thoughtful Wall Post. The glow of this campfire may make invisible the surrounding forest and the wolves that lurk within, waiting for their chance to steal our source of sustenance for their own gain.
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Jennifer Anne Ryan (The Virtual Campfire: An Ethnography of Online Social Networking)
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so obvious on large sections of the cyber-atheist community. Cyber-Atheism is the veritable North Korea of the internet, and if you intend to interfere in any way shape or form with the minds of their people, you can expect a reaction. And a new atheist reaction is something to behold indeed. Any shard of religious identity you would dare express shall be ripped asunder, sections of your brain will be ridiculed beyond reason, well-rehearsed choruses from the sacred scriptures of Hitchens and Harris will be recited verbatim in your general direction, you will be laden with the burdens of every remotely god-believing human being for the last two thousand years, reviled as an advocator of terrorism, genital mutilation and human sacrifice, but most incongruously and insultingly of all- you will be called irrational and oppressive. And I am to believe that all this is some rather eccentric attempt at courteous discourse? But do not assume for one moment that atheism has kept to itself. Oh no. The level of dedication to the atheist cause has permeated through every single major public gathering in cyberspace; video sharing websites, social networking, wiki-sites, blogs, forums, you name it. There is no mass internet-based domain wherein the territory of new atheism has not been asserted. Videos are created, posted, shared, rated and promoted, hundreds of venerated blogs and websites consistently updated with surveys, statistical analyses, all the latest updates of religious scandal and hopeful omens of the decline of faith all woven across a large, intricate and efficient social network with totalitarian tenacity. New atheism is a well-oiled digital
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Bō Jinn (Illogical Atheism: A Comprehensive Response to the Contemporary Freethinker from a Lapsed Agnostic)
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If we are going to imagine new learning institutions that are not based on the contiguity of time and place-virtual institutions-we have to ask, what are those institutions and what work do they perform? What does a virtual learning institution look like, who supports it, what does it do? We know that informal
learning happens, constantly and in many new ways, because of the collaborative opportunities offered by social networking sites, wikis, blogs, and many other interactive digital sources.
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Cathy N. Davidson (The Future of Learning Institutions in a Digital Age)
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According to a Pew Internet study titled "Teens, kindness and cruelty on social network sites," 88% of teen social media users have witnessed mean or cruel behavior and 15% have been targets of such behaviors (Pew Internet, 2011).
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Ivo Quartiroli (Facebook Logout - Experiences and Reasons to Leave It)
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Does participating in social networks improve the quality of our offline relationships or expand the number of our real connections? Not according to a study titled “Use of Social Network Sites and Instant Messaging Does Not Lead to Increased Offline Social Network Size, or to Emotionally Closer Relationships with Offline Network Members.” According to this study, “time spent using social media was not associated with larger offline networks, or feeling emotionally closer to offline network members. Further, those that used social media, as compared to non-users of social media, did not have larger offline networks, and were not emotionally closer to offline network members.” (Pollet,
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Ivo Quartiroli (Facebook Logout - Experiences and Reasons to Leave It)
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With the rise of social networks and sites like Facebook and Pinterest, which can refer visitors, e-commerce companies are increasingly interested in a long funnel that begins with a tweet, a video, or a link, and ends with a purchase.
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Alistair Croll (Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)))
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Consider a 2012 study, led by psychologists Wilhelm Hofmann and Roy Baumeister, that outfitted 205 adults with beepers that activated at randomly selected times (this is the experience sampling method discussed in Part 1). When the beeper sounded, the subject was asked to pause for a moment to reflect on desires that he or she was currently feeling or had felt in the last thirty minutes, and then answer a set of questions about these desires. After a week, the researchers had gathered more than 7,500 samples. Here’s the short version of what they found: People fight desires all day long. As Baumeister summarized in his subsequent book, Willpower (co-authored with the science writer John Tierney): “Desire turned out to be the norm, not the exception.” The five most common desires these subjects fought include, not surprisingly, eating, sleeping, and sex. But the top five list also included desires for “taking a break from [hard] work… checking e-mail and social networking sites, surfing the web, listening to music, or watching television.” The lure of the Internet and television proved especially strong: The subjects succeeded in resisting these particularly addictive distractions only around half the time. These results are bad news for this rule’s goal of helping you cultivate a deep work habit. They tell us that you can expect to be bombarded with the desire to do anything but work deeply throughout the day,
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Cal Newport (Deep Work: Rules for Focused Success in a Distracted World)
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The reality of social networking sites is that they provide platforms for online personae to interact with other online personae. Importantly, such relationships can be ended with a click of an 'unfriend,' 'unfollow,' or 'block' button. Breaking up like this constitutes a morally lightweight action. Certainly it flies in the face of Cicero's advice that a friendship 'should seem to fade away rather than to be stamped out.' The respect that Cicero demanded that we pay to a friendship, even one that has turned sour, did not anticipate the tenuous connection inherent in being a facebook friend.
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Marilyn Yalom (The Social Sex: A History of Female Friendship)
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A: The unkind things these girls are saying about your friend Ashley are based on jealousy and have nothing to do with Ashley herself. I understand why you feel it might be right to tell Ashley about these attacks. Life Principle #1, “Do No Harm,” sometimes means that we have to get involved and prevent harm to others. In this situation, however, the right thing to do is to speak up when you hear these insults—and leave it at that. Here’s why. First, the reason many of us get away with doing or saying things we shouldn’t is because no one else tells us to stop. You may have heard the saying, “Silence is consent.” Even if you’re not actively joining in on the “fun” the other girls are having, remaining silent and not challenging them sends the message that what they’re doing is okay with you. But it’s not, and that’s why you should speak up. Second, Ashley almost certainly would not want to know that a few people are speaking ill of her, so telling her wouldn’t honor your duty to treat her with respect (Life Principle #3). In fact, repeating the slurs would hurt her feelings and thus violate Life Principle #1, “Do No Harm.” Of course, if Ashley has told you that she would like a full report whenever anyone talks trash about her, that’s one thing, but most people with any degree of self-respect have no interest in hearing the petty things that are said about them. So how should you handle the situation? It would be both self-defeating and a violation of Life Principle #1 to respond with the same kind of mean remarks you’re hearing or to post negative comments on your social networking site. As tempting as it might be to take the low road, you’re much better off taking the high road and leading by example. Saying something like, “Ashley is my friend, and I wish you wouldn’t say those things about her,” is a good way to stick up for your friend and not add to the nastiness. Dealing with the problem this way will show that you’re a person of integrity, and you’ll have every reason to feel good about that.
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Bruce Weinstein (Is It Still Cheating If I Don't Get Caught?)
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The iPhone untethered the internet from the desktop. The energy of the blogosphere was redirected toward faster, mobile mediums. Twitter, Tumblr, and Instagram facilitated the transition to mobile. These sites had learned from Facebook’s streamlined profiles and easy feeds. But they diverged from Facebook’s friend-focused model, favoring an open network that allowed users to “follow” anyone they found interesting. This mirrored the subscriber-based model of YouTube as well as the open architecture of the blogosphere. Instead of trying to re-create real-world friend networks online, this new generation of social apps sought to build an audience of friends and strangers alike. At the same time, they took the lessons of the blog era—chiefly, that anyone could build a following online—and expanded upon them.
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Taylor Lorenz (Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet)
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Nowadays there are a lot more ways of tracking people, through the GPS on their phone and so on, and it’s not just cash that can be stopped. Now you can cut off access to the whole of the Internet, as India has just done in Kashmir. In China, Facebook and other social media sites are blocked, and the Communist Party have their own internal network they can monitor.
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Margaret Atwood (The Testaments (The Handmaid's Tale, #2))
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As I’ve said throughout this book, networked products tend to start from humble beginnings—rather than big splashy launches—and YouTube was no different. Jawed’s first video is a good example. Steve described the earliest days of content and how it grew: In the earliest days, there was very little content to organize. Getting to the first 1,000 videos was the hardest part of YouTube’s life, and we were just focused on that. Organizing the videos was an afterthought—we just had a list of recent videos that had been uploaded, and you could just browse through those. We had the idea that everyone who uploaded a video would share it with, say, 10 people, and then 5 of them would actually view it, and then at least one would upload another video. After we built some key features—video embedding and real-time transcoding—it started to work.75 In other words, the early days was just about solving the Cold Start Problem, not designing the fancy recommendations algorithms that YouTube is now known for. And even once there were more videos, the attempt at discoverability focused on relatively basic curation—just showing popular videos in different categories and countries. Steve described this to me: Once we got a lot more videos, we had to redesign YouTube to make it easier to discover the best videos. At first, we had a page on YouTube to see just the top 100 videos overall, sorted by day, week, or month. Eventually it was broken out by country. The homepage was the only place where YouTube as a company would have control of things, since we would choose the 10 videos. These were often documentaries, or semi-professionally produced content so that people—particularly advertisers—who came to the YouTube front page would think we had great content. Eventually it made sense to create a categorization system for videos, but in the early years everything was grouped in with each other. Even while the numbers of videos was rapidly growing, so too were all the other forms of content on the site. YouTube wasn’t just the videos, it was also the comments left by viewers: Early in we saw that there were 100x more viewers than creators. Every social product at that time had comments, so we added them to YouTube, which was a way for the viewers to participate, too. It seems naive now, but we were just thinking about raw growth at that time—the raw number of videos, the raw number of comments—so we didn’t think much about the quality. We weren’t thinking about fake news or anything like that. The thought was, just get as many comments as possible out there, and the more controversial the better! Keep in mind that the vast majority of videos had zero comments, so getting feedback for our creators usually made the experience better for them. Of course now we know that once you get to a certain level of engagement, you need a different solution over time.
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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scientist Krishna Bharat, frustrated by how difficult it was to find news stories online, created Google News in his 20 percent time. The site now receives millions of visitors every day. Former Google engineer Paul Bucheit created Gmail, now one of the world’s most popular e-mail programs, as his 20 percent project. Many other Google products share similar creation stories—among them Orkut (Google’s social networking software), Google Talk (its instant message application), Google Sky (which allows astronomically inclined users to browse pictures of the universe), and Google Translate (its translation software for mobile devices). As Google engineer Alec Proudfoot, whose own 20 percent project aimed at boosting the efficiency of hybrid cars, put it in a television interview: “Just about all the good ideas here at Google have bubbled up from 20 percent time.”9
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Daniel H. Pink (Drive: The Surprising Truth About What Motivates Us)
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Customer care executive
Social networking sites
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WENAD O
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Anti-Network Effects Hit the Google+ Launch A charismatic executive from one of the most powerful technology companies in the world introduces a new product at a conference. This time, it’s June 2011 at the Web 2.0 Summit, where Google vice president Vic Gundotra describes the future of social networking and launches Google+. This was Google’s ambitious strategy to counteract Facebook, which was nearing their IPO. To give their new networked product a leg up, as many companies do, it led with aggressive upsells from their core product. The Google.com homepage linked to Google+, and they also integrated it widely within YouTube, Photos, and the rest of the product ecosystem. This generated huge initial numbers—within months, the company announced it had signed up more than 90 million users. While this might superficially look like a large user base, it actually consisted of many weak networks that weren’t engaged, because most new users showed up and tried out the product as they read about it in the press, rather than hearing from their friends. The high churn in the product was covered up by the incredible fire hose of traffic that the rest of Google’s network generated. Even though it wasn’t working, the numbers kept going up. When unengaged users interact with a networked product that hasn’t yet gelled into a stable, atomic network, then they don’t end up pulling other users into the product. In a Wall Street Journal article by Amir Efrati, Google+ was described as a ghost town even while the executives touted large top-line numbers: To hear Google Inc. Chief Executive Larry Page tell it, Google+ has become a robust competitor in the social networking space, with 90 million users registering since its June launch. But those numbers mask what’s really going on at Google+. It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there. Visitors using personal computers spent an average of about three minutes a month on Google+ between September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage.86 The fate of Google+ was sealed in their go-to-market strategy. By launching big rather than focusing on small, atomic networks that could grow on their own, the teams fell victim to big vanity metrics. At its peak, Google+ claimed to have 300 million active users—by the top-line metrics, it was on its way to success. But network effects rely on the quality of the growth and not just its quantity
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Andrew Chen (The Cold Start Problem: How to Start and Scale Network Effects)
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Mark Zuckerberg’s three greatest fears, according to a former senior Facebook executive, were that the site would be hacked, that his employees would be physically hurt, and that regulators would one day break up his social network.
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Sheera Frenkel (An Ugly Truth: Inside Facebook's Battle for Domination)
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Facebook attempts to skirt criticism of its content by claiming it’s not a media outlet, but a platform. This sounds reasonable until you consider that the term platform was never meant to absolve companies from taking responsibility for the damage they do. What if McDonald’s, after discovering that 80 percent of their beef was fake and making us sick, proclaimed they couldn’t be held responsible, as they aren’t a fast-food restaurant but a fast-food platform? Would we tolerate that? A Facebook spokesperson, in the face of the controversy, said, “We cannot become arbiters of truth ourselves.”47 Well, you sure as hell can try. If Facebook is by far the largest social networking site, reaching 67 percent of U.S. adults,48 and if more us, each day, are getting our news from it, then Facebook has become, de facto, the largest news media firm in the world. The question is, does news media have a greater responsibility to pursue, and police, the truth? Isn’t that the point of news media?
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Scott Galloway (The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google)
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Just like all those souls lost in middle age, searching for the past on social networking sites, only to find that present reality can never live up to rose-tinted memory.
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Peter May (The Lewis Trilogy: The Blackhouse, The Lewis Man and The Chessmen)
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Jake McKeon founded the social network Moodswing as a place where people could share their emotional states, from elation to gloom. Over time, he found that some users were turning to Moodswing in times of severe depression, and a few even used the site to threaten suicide. Distressed, McKeon decided to try to provide these users with the emotional support they needed. He concocted a plan to recruit psychology students who would volunteer to offer counseling and advice via chat lines to depressed Moodswing members. The volunteers would be tested and vetted in an effort to curate their quality. This “amateur therapy” offering would represent a new form of value exchange facilitated by Moodswing.
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Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You)
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Jake McKeon founded the social network Moodswing as a place where people could share their emotional states, from elation to gloom. Over time, he found that some users were turning to Moodswing in times of severe depression, and a few even used the site to threaten suicide. Distressed, McKeon decided to try to provide these users with the emotional support they needed. He concocted a plan to recruit psychology students who would volunteer to offer counseling and advice via chat lines to depressed Moodswing members. The volunteers would be tested and vetted in an effort to curate their quality. This “amateur therapy” offering would represent a new form of value exchange facilitated by Moodswing. It’s an intriguing concept, but one that raises some obvious questions—in particular the potential danger in having untrained and unlicensed counselors offering psychological guidance to people whose lives are at risk. As of mid-2014,
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Geoffrey G. Parker (Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You)
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-Do you know the difference between intellectual telepathy and emotional reincarnation?
-Yes, telepathy is reading thoughts, and reading feelings and sensations.
-Did it ever occur to you that someone is telepathy to you against your will?
-Some people have this talent, or so they claim.
Baibars: It is not a talent, but a knowledge. Physiognomy was never a talent, but rather an experience. People who travel a lot, social people, who have an appetite for information, and details, are the owners of physiognomy, who acquire it as a result of their experiences, all of which are stored in their subconscious mind, and the latter gives them results. In the form of emphatic feelings, we call it physiognomy, or talent.
And basically, it’s based on data: we do not hear or know about anyone who has insight, who has earned this talent while sitting at home, but who is a frequent traveler. The more data you have, the more precise you are able to telepath with your target, and now telepathy is happening at every moment.
With the technical revolution and the development and diversity of the means of all information, in many ways, social networking sites are not the first and will not be the last. With the development of computers, and their ability to process huge amounts of data, in a relatively acceptable time, and with the development of artificial intelligence software, and self-learning software, our privacy has become violated by many parties around the world, not only the intelligence services, but even studies and research centers, and decision-making institutions. They all collect an awful lot of data every day, and everyone in this world has a share of it.
These software and computers will stand powerless if you strip them from their database, which must be constantly updated.
Telepathy became available, easy, and possible, as never before. Physiognomy became electronic in the literal sense of the word.
However, our feelings, and our emotions, remain our impenetrable fortress.
If you decide to make your entire electronic life a made-up story, contrary to the reality of what you feel, such as expressing joy when you feel sad, this software will expect you from you other than what you really feel, it will fail. The more you are cunning, and deceitful in reincarnation, the more helpless it stands in knowing the truth of your feelings that no one else knows. All that is required of you is to express the opposite of what you feel.
The randomness of humans, their spontaneity, and those they think are their free decisions, have been programmed by a package of factors surrounding them, which were imposed on them, including society, environment, conditions, and education.
The challenge is to act neither spontaneously nor randomly, and here lies the meaning of the real free will. Can you imagine that? Your spontaneity is pre-programmed, and your random decisions that you think are absolutely free, are in fact not free, and until you are able to imagine this and believe in it, you will remain a slave to the system.
To be free you must first overcome it, you must rebel against what you think is your free self.
He was silent for a moment, took a breath from his cigarette, and what he was about to say now almost made him inevitable madness, a few years ago…
-But, did it occur to you, Robert, that there is someone who can know the truth about your feelings, no matter how hard you try to fake them! And even knows it before you even feel it!
A long moment of silence…
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Ahmad I. AlKhalel
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In June 2010, Carolyn joined the social networking site Facebook, under the username “Granny Pike” (after her mother’s maiden name), which kept her actual identity hidden. In mid-2014, however, she was forced to close her account because strangers figured out who she was and began to harass her online. Five months after first joining Facebook, however, she both posed and answered the question as to what constitutes the real qualities in a man. Her answer was that he must be ethical and stand up for a good cause.
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Devery S. Anderson (Emmett Till: The Murder That Shocked the World and Propelled the Civil Rights Movement)
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Zhou Hongyi was one of the most pugnacious of these entrepreneurs, but dirty tricks and anticompetitive behavior were the norm in the industry. Remember Wang Xing’s Facebook copycat, Xiaonei? After he sold it in 2006, the site reemerged as Renren (“Everyone”) and became the dominant Facebook-esque social network. But by 2008, Renren faced a scrappy challenger in Kaixin001 (kaixin means “happy” in Mandarin). The startup gained traction by initially targeting young urbanites instead of the college students already on Renren. Kaixin001 integrated social networking and gaming with products like “Steal Vegetables,” a Farmville knockoff, but one where people were rewarded not for cooperatively farming but for stealing from each other’s gardens. The startup quickly became the fastest growing social network around.
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Kai-Fu Lee (AI Superpowers: China, Silicon Valley, and the New World Order)
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We develop what some social scientists have termed “ambient awareness” of the lives of those in our social graphs and intuit, Jedi-like, when they’ve been absent from the network. Our vision becomes geared toward looking at how many likes or comments a post has received, and when we open the app or log onto the network’s Web site, our eyes dart toward the spot (the upper righthand corner, in Facebook’s case) where our notifications appear as a number, vermilion bright.
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Jacob Silverman (Terms of Service: Social Media and the Price of Constant Connection)
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The immature characters and weak-level minds stay in practice of following and unfollowing on social network sites as children during playing games, build and break objects and subjects.
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Ehsan Sehgal
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Hatemongers once had to stand on street corners and hand out leaflets. Extremists now use mainstream social networking sites. The Internet is an invaluable tool. Far more insidious is the ability for many to psychologically affiliate with hate groups without physically joining and attending formal meetings. The Internet makes it much easier to hate.
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Angela Marsons (Dead Souls (D.I. Kim Stone, #6))
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More than a third of couples who married between 2005 and 2012 in the United States reported meeting their spouse online, with about half of these meeting through online dating sites and the rest through other online sites such as social networking sites and virtual worlds.
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Susan A. Greenfield (Mind Change: How Digital Technologies Are Leaving Their Mark on Our Brains)
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As a species, we seem to have such a craving for self-disclosure that it could be considered a very basic part of the human psyche. Harvard scientists have actually demonstrated that sharing personal information about oneself, as on social networking sites, activates the reward systems in the brain the same way as food and sex do.
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Susan A. Greenfield (Mind Change: How Digital Technologies Are Leaving Their Mark on Our Brains)
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In signing on with Facebook, the talented Sandberg became the “Typhoid Mary” of surveillance capitalism as she led Facebook’s transformation from a social networking site to an advertising behemoth.
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Shoshana Zuboff (The Age of Surveillance Capitalism)
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Businesses are always in search of more profit and to stand out in the crowd. In order to win in the game of life, one has to take courageous actions. That is what makes all the difference. Get ahead in the game by setting major goals. The world has so many opportunities to offer you and take your business to new heights.
We at SeeBiz believe that one should never be afraid of going against the tide and following their own distinctive path. It doesn’t matter as long as you are going to benefit humanity at large and it adds value to your life too. SeeBiz is the world’s fastest-growing social networking site that offers a networking place for all b2b vendors around the world.
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SeeBiz
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It seems difficult to imagine, but there was once a time when human beings did not feel the need to share their every waking moment with hundreds of millions, even billions of complete and utter strangers. If one went to a shopping mall to purchase an article of clothing, one did not post minute-by-minute details on a social networking site; and if one made a fool of oneself at a party, one did not leave a photographic record of the sorry episode in a digital scrapbook that would survive for all eternity. But now, in the era of lost in inhibition, it seemed no detail of life was too mundane or humiliating to share. In the online age, it was more important to live out loud then to live with dignity. Internet followers were more treasured than flesh-and-blood friends, for they held the elusive promise of celebrity , even immortality. Were Descartes alive today, he might have written: I tweet, therefore I am.
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Daniel Silva (The Heist (Gabriel Allon, #14))
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After a week, the researchers had gathered more than 7,500 samples. Here’s the short version of what they found: People fight desires all day long. As Baumeister summarized in his subsequent book, Willpower (co-authored with the science writer John Tierney): “Desire turned out to be the norm, not the exception.” The five most common desires these subjects fought include, not surprisingly, eating, sleeping, and sex. But the top five list also included desires for “taking a break from [hard] work… checking e-mail and social networking sites, surfing the web, listening to music, or watching television.” The lure of the Internet and television proved especially strong:
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Cal Newport (Deep Work: Rules for Focused Success in a Distracted World)