“
Through their unique dance routines, SM Entertainment’s idol groups were redefining music, and the music industry’s consumers did not remain simply as listeners, but became fiercely devoted fans. In addition to this, with BIGBANG and 2NE1, YG Entertainment had fused the international hip-hop and pop trends of the time with the structure of K-pop melodies. They also utilized street and high fashion—something rarely attempted by idols before then—and through this, their influence went beyond the fandom, to the masses and the fashion industry itself.
”
”