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A story bank can also help website visitors find the most helpful stories. Skype, for example, has put stories into 15 compartments including acting, art/design, beauty, education and food. And Skype for Business has its own set of over 130 signature stories that can be searched by industry, product or language.
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David A. Aaker (Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires)