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From time to time, Musk will send out an e-mail to the entire company to enforce a new policy or let them know about something that’s bothering him. One of the more famous e-mails arrived in May 2010 with the subject line: Acronyms Seriously Suck: There is a creeping tendency to use made up acronyms at SpaceX. Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don’t want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees. That needs to stop immediately or I will take drastic action—I have given enough warnings over the years. Unless an acronym is approved by me, it should not enter the SpaceX glossary. If there is an existing acronym that cannot reasonably be justified, it should be eliminated, as I have requested in the past. For example, there should be no “HTS” [horizontal test stand] or “VTS” [vertical test stand] designations for test stands. Those are particularly dumb, as they contain unnecessary words. A “stand” at our test site is obviously a *test* stand. VTS-3 is four syllables compared with “Tripod,” which is two, so the bloody acronym version actually takes longer to say than the name! The key test for an acronym is to ask whether it helps or hurts communication. An acronym that most engineers outside of SpaceX already know, such as GUI, is fine to use. It is also ok to make up a few acronyms/contractions every now and again, assuming I have approved them, eg MVac and M9 instead of Merlin 1C-Vacuum or Merlin 1C-Sea Level, but those need to be kept to a minimum.

You’re awfully quiet.” Her head snapped the other way, heat creeping up into her cheeks as she focused on the ocean below. “Just waiting for all of this to sink in.” “Oh.” He chuckled. “I was hoping you were staring at me because you liked what you saw.” Clio grinned, shaking her head. “I thought you were concentrating on the road.” He pulled into a cobblestone driveway. The truck vibrated as they rumbled over the uneven surface. When he stopped in front of a cottage, he turned off the engine and met her eyes. “I have a hard time concentrating on anything but you when you’re around.” Her heart pounded. “No one’s ever had that problem around me before.” “I call bullshit.” He rolled his eyes. “I’ve been wishing you’d notice me since the day we met.” Her jaw dropped. “I always notice you. Why do you think I’m at the theater site so often?” He reached over to run a finger along her jawline. “You’re beautiful, Clio. But you’re so busy with your books and reading about the past, you must not notice the effect you have on everyone in the present.

a team of Japanese engineers had recently tried to build a 35-feet-high replica of the Great Pyramid (rather smaller than the original, which was 481 feet 5 inches in height). The team started off by limiting itself strictly to techniques proved by archaeology to have been in use during the Fourth Dynasty. However, construction of the replica under these limitations turned out to be impossible and, in due course, modern earth-moving, quarrying and lifting machines were brought to the site. Still no worthwhile progress was made. Ultimately, with some embarrassment, the project had to be abandoned.175

effect of social sites on search engines

We should have Tommy go to the crash site,” Vaughn says. “He knows a lot of cops. Maybe they can give him information.

When a team must allocate a disproportionate amount of time to resolving tickets at the cost of spending time improving the service, scalability and reliability suffer.

team size should not scale directly with service growth.

We may with a certain melancholic pride remove the job search engine from our bookmarks and cancel our subscription to a dating site in due recognition of the fact that – whatever we do – parts of our potential will have to go undeveloped and have to die without ever having had the chance to come to full maturity – for the sake of the benefits of focus and specialization.

My husband, a man with a university degree, an engineer, seriously tried to convince me that it was an act of terrorism. An enemy diversion. A lot of people at the time thought that. But I remembered how I’d once been on a train with a man who worked in construction who told me about the building of the Smolensk nuclear plant: how much cement, boards, nails, and sand was stolen from the construction site and sold to neighboring villages. In exchange for money, for a bottle of vodka. People

Google prefers a site that’s dynamic and frequently updated.  This doesn’t mean that every page needs to change every day, but the addition and modification of content on the pages can enhance the experience for your customers and the search engines.

Baptist minister and inventor Burrell Cannon (1848–1922) led some Pittsburg investors to establish the Ezekiel Airship Company and build a craft described in the Biblical book of Ezekiel. The ship had large fabric-covered wings powered by an engine that turned four sets of paddles. It was built in a nearby machine shop and was briefly airborne at this site late in 1902, a year before the Wright brothers first flew. Enroute to the St. Louis World’s Fair in 1904, the airship was destroyed by a storm. A second model crashed and the Rev. Cannon gave up the project.

Secretary of the Interior Stewart Udall, and his chief construction engineer on the site, an Arkansas-born bulldog named L. F. “Lem” Wylie, Bureau of Reclamation Commissioner Floyd Dominy had sanctioned January 21 as the day the diversion tunnel in the west wall of the canyon would be sealed.

Robotics, however, is much more difficult. It requires a delicate interplay of mechanical engineering, perception AI, and fine-motor manipulation. These are all solvable problems, but not at nearly the speed at which pure software is being built to handle white-collar cognitive tasks. Once that robot is built, it must also be tested, sold, shipped, installed, and maintained on-site. Adjustments to the robot’s underlying algorithms can sometimes be made remotely, but any mechanical hiccups require hands-on work with the machine. All these frictions will slow down the pace of robotic automation.

Without screaming or weeping these people undressed, stood around in family groups, kissed each other, said farewells and waited for a sign from another S.S. man, who stood near the pit, also with a whip in his hand. During the fifteen minutes that I stood near the pit I heard no complaint or plea for mercy… An old woman with snow-white hair was holding a one-year-old child in her arms and singing to it and tickling it. The child was cooing with delight. The parents were looking on with tears in their eyes. The father was holding the hand of a boy about 10 years old and speaking to him softly; the boy was fighting his tears. The father pointed to the sky, stroked his head and seemed to explain something to him. At that moment the S.S. man at the pit shouted something to his comrade. The latter counted off about twenty persons and instructed them to go behind the earth mound… I well remember a girl, slim and with black hair, who, as she passed close to me, pointed to herself and said: “twenty-three years old.” I walked around the mound and found myself confronted by a tremendous grave. People were closely wedged together and lying on top of each other so that only their heads were visible. Nearly all had blood running over their shoulders from their heads. Some of the people were still moving. Some were lifting their arms and turning their heads to show that they were still alive. The pit was already two-thirds full. I estimated that it contained about a thousand people. I looked for the man who did the shooting. He was an S.S. man, who sat at the edge of the narrow end of the pit, his feet dangling into the pit. He had a tommy gun on his knees and was smoking a cigarette. The people, completely naked, went down some steps and clambered over the heads of the people lying there to the place to which the S.S. man directed them. They lay down in front of the dead or wounded people; some caressed those who were still alive and spoke to them in a low voice. Then I heard a series of shots. I looked into the pit and saw that the bodies were twitching or the heads lying already motionless on top of the bodies that lay beneath them. Blood was running from their necks. The next batch was approaching already. They went down into the pit, lined themselves up against the previous victims and were shot. And so it went, batch after batch. The next morning the German engineer returned to the site. I saw about thirty naked people lying near the pit. Some of them were still alive… Later the Jews still alive were ordered to throw the corpses into the pit. Then they themselves had to lie down in this to be shot in the neck… I swear before God that this is the absolute truth.47

In the pleasant May of 1958, a group of pioneers, engineers, second-generation Americans, speculators, ne'er-do-wells, and visionaries known as the Chocinoe Management Group gathered by a bubbling spring in the middle fork of Lansill's Creek and talked about creating a settlement to be called Garden Springs. The next month they received a use permit from the Planning Commission of the City of Lexington, and began clear-cutting and bulldozing, in preparation for the excavation of sites where the cement foundations of this subdivision would be laid .... The building of this subdivision was part of the all-important process of Lexington's becoming The Greater Lexington Area, and I take special pride in noting that this general shift away from its tobacco-town heritage was bemoaned by scarcely anyone.

Dorian Purcell, working with a federal agency, funded a reckless research project into the engineering of the human genome and sited the work in rural Utah—but now people were dying here. Progress was real progress only when it evolved naturally and thoughtfully from the history of human experience and accumulated wisdom. When it was imposed in contempt for that experience and wisdom, then progress was in fact radical destruction.

The pioneers and their new Indian partners amply displayed the American penchant for technological prowess, developing shore-to-shore windlasses and flatboat ferries to cross the rivers, innovations as vital to the country’s progress as the steam engine and the telegraph. America’s default toward massive waste and environmental havoc was also, and hilariously, perfected along the trail. Scammed by the merchants of Independence and St. Joe into overloading their wagons, the pioneers jettisoned thousands of tons of excess gear, food, and even pianos along the ruts, turning vast riverfront regions of the West into America’s first and largest Superfund sites. On issue after issue—disease, religious strife, the fierce competition for water—the trail served as an incubator for conflicts that would continue to reverberate through American culture until our own day.

The spectacles of zoos, circuses, and world's fairs and expositions are important sites that predate the Internet by more than a century, but it can be argued and is in fact argued here that these traditions of displaying native bodies extend to the information age and are replicated in a host of problematic ways in the indexing, organization, and classification of information about Black and Brown bodies--especially on the commercial web.

The company’s most effective marketing tactic (besides making a great product) would never have been conceived or attempted by a pure marketing team. Instead, the engineers coded a set of tools that made it possible for every member to seamlessly cross-post his or her Airbnb listing on craigslist (because craigslist does not technically “allow” this, it was a fairly ingenious work-around). As a result, Airbnb—a tiny site—suddenly had free distribution on one of the most popular websites in the world.

Burnham knew how to deal with Chicago’s notoriously flimsy soil, but Jackson Park surprised even him. Initially the bearing capacity of its ground was “practically an unknown quality,” as one engineer put it. In March 1891 Burnham ordered tests to gauge how well the soil would support the grand palaces then on the architects’ drafting tables. Of special concern was the fact that the buildings would be sited adjacent to newly dug canals and lagoons. As any engineer knew, soil under pressure tended to shift to fill adjacent excavations.

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True, the Web produces acute concentration. A large number of users visit just a few sites, such as Google, which, at the time of this writing, has total market dominance. At no time in history has a company grown so dominant so quickly—Google can service people from Nicaragua to southwestern Mongolia to the American West Coast, without having to worry about phone operators, shipping, delivery, and manufacturing. This is the ultimate winner-take-all case study. People forget, though, that before Google, Alta Vista dominated the search-engine market. I am prepared to revise the Google metaphor by replacing it with a new name for future editions of this book.

Jobs had not tempered his way of dealing with employees. “He applied charm or public humiliation in a way that in most cases proved to be pretty effective,” Tribble recalled. But sometimes it wasn’t. One engineer, David Paulsen, put in ninety-hour weeks for the first ten months at NeXT. He quit when “Steve walked in one Friday afternoon and told us how unimpressed he was with what we were doing.” When Business Week asked him why he treated employees so harshly, Jobs said it made the company better. “Part of my responsibility is to be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” But he still had his spirit and charisma. There were plenty of field trips, visits by aikido masters, and off-site retreats.

Rather than inserting more Marines and engineers to harden and defend the American Embassy—thus sending an unequivocal message that such an assault against American sovereign territory in the heart of Tehran would never be tolerated again—the bureaucrats back at the White House and State Department had panicked. They’d reduced the embassy’s staff from nearly a thousand to barely sixty. The Pentagon had shown a similar lack of resolve. The number of U.S. military forces in-country had been drawn down from about ten thousand active-duty troops to almost none. The only reason Charlie had been sent in—especially as green as he was—was because he happened to be one of the few men in the entire U.S. diplomatic corps who was actually fluent in Farsi. None of the three CIA guys on site even spoke the language.

The media environment... has changed in ways that foster [social and cultural] division. Long gone is the time when everybody watched one of three national television networks. By the 1990s there was a cable news channel for most points on the political spectrum, and by the early 2000s there was a website or discussion group for every conceivable interest group and grievance. By the 2010s most Americans were using social media sites like Facebook and Twitter, which make it easy to encase oneself within an echo-chamber. And then there's the "filter bubble," in which search engines and YouTube algorithms are designed to give you more of what you seem to be interested in, leading conservatives and progressives into disconnected moral matrices backed up by mutually contradictory informational worlds. Both the physical and the electronic isolation from people we disagree with allow the forces of confirmation bias, groupthink, and tribalism to push us still further apart.

In April 2004, Google had one of its countless minicrises, over an anti-Semitic website called Jew Watch. When someone typed “Jew” into Google’s search box, the first result was often a link to that hate site. Critics urged Google to exclude it in its search results. Brin publicly grappled with the dilemma. His view on what Google should do—maintain the sanctity of search—was rational, but a tremor in his voice betrayed how much he was troubled that his search engine was sending people to a cesspool of bigotry. “My reaction was to be really upset about it,” he admitted at the time. “It was certainly not something I want to see.” Then he launched into an analysis of why Google’s algorithms yielded that result, mainly because the signals triggered by the keyword “Jew” reflected the frequent use of that abbreviation as a pejorative. The algorithms had spoken, and Brin’s ideals, no matter how heartfelt, could not justify intervention. “I feel like I shouldn’t impose my beliefs on the world,” he said. “It’s a bad technology practice.

The world remained ignorant of the accident at Chernobyl until the morning of Monday April 28th (it’s April 28th 2014 as I’m writing this, strangely enough), when a sensor detected elevated radiation levels on engineer Cliff Robinson as he arrived for work at Sweden’s Forsmark Nuclear Power Plant, over 1,000 kilometers away. “My first thought was that a war had broken out and that somebody had blown up a nuclear bomb,” says Robinson. “It was a frightening experience, and of course we could not rule out that something had happened at Forsmark.”186 After a partial evacuation of the plant’s 600 staff, those that remained urgently tried to locate the source of what they assumed was a leak somewhere on site. It became apparent from isotopes present in the air that the source was not a nuclear bomb, as was feared, but a reactor. The Swedish Institute of Meteorology and Hydrology analysed the trajectory of the radioactive particles in the atmosphere, which indicated that they were emanating from the southeast: The Soviet Union. Sweden’s Ambassador in Moscow telephoned the Soviet State Committee for the Use of Atomic Energy to ask what was happening, but was told they had no information for him. Further inquiries were made to other Ministries, but again the Soviet government claimed they had heard nothing about any accident. By the evening, monitoring stations in Finland and Norway had also detected the high radiation contents in the air.187

He stared down at her for a moment, wanting to heal every cut on her soft skin. But he couldn’t, not yet. He needed to get her, and her car, far from this place so neither he nor Kate would be implicated in any way with the gruesome murder site. It also meant he would have to drive. In all his years, he had never driven an automobile. The closest he had come was watching various assistants through the years as they chauffeured him. He wasn’t sure he could even remember how to start the car, but right now he had no choice. Grudgingly, he got into the driver’s seat, and finding the lever underneath, he pushed it back so he sat comfortably behind the wheel. After trying three different keys, he found one that slipped into the ignition. From what he had seen over the past hundred years, driving was not a complex operation, and he was an immortal with reflexes far more keen than a human man. How difficult could it be? He turned the key and nearly jerked the wheel off the steering column when the car surprised him by lurching forward. The car went silent. The engine wasn’t running. What was he doing wrong? He stared at the gearshift, wondering if he should move it. His frustration reared up, but his agitation would not make the car drive itself. He had to keep a cool head. Not knowing what else to try, he pushed one of the pedals at his feet to the floor and turned the key again. This time the car didn’t move, and it roared to life. Grasping the gearshift, he jammed it into the first position and glanced over at Kate. Why couldn’t she have owned a car with an automatic transmission? Shaking his head, he put some pressure on the gas pedal and slowly released the clutch. Thankfully the car rolled a few feet, but without warning it jumped forward. He pressed the clutch back to the floor before the engine lost power again. Calisto slammed his hand against the wheel, muttering under his breath in Spanish. At this rate it would take him all night to drive her home. The faded yellow convertible pitched forward again, threatening to stall as he continued out of the parking lot, thankful it was late. The streets were fairly empty. At least he wouldn’t get into an accident with another car. Her car staggered ahead, lurching each time he tried to release the clutch, bouncing and jostling them both until Kate finally stirred and woke up. § “Are we out of gas or something?” Calisto watched her with a tight smile. “Not exactly.” Kate winced in pain when she laughed. “You can’t drive a stickshift, can you?” “Does it show?” Calisto pulled over, finally allowing the engine to stall. She nodded her head slowly to avoid more pain. “Just a little. What happened?” “You don’t remember?” “I remember being mugged. And I remember seeing you, but everything after that is blank.” She watched his eyes as Calisto reached over to brush her hair back from her face, and his touch sent shivers through her body. This wasn’t how she had hoped she would run into him, but she learned a long time ago fate didn’t always work out the way you expected.

Michał Grynberg, ed., Words to Outlive Us: Eyewitness Accounts from the Warsaw Ghetto, trans. Philip Boehm (London: Granta Books, 2003), p. 46. At one point Himmler invited Werner Heisenberg to establish an institute to study icy stars because, according to the cosmology of Welteislehre, based on the observations of the Austrian Hanns Hörbiger (author of Glazial-Kosmogonie[1913]), most bodies in the solar system, our moon included, are giant icebergs. A refrigeration engineer, Hörbiger was persuaded by how shiny the moon and planets appeared at night, and also by Norse mythology, in which the solar system emerged from a gigantic collision between fire and ice, with ice winning. Hörbiger died in 1931, but his theory became popular among Nazi scientists and Hitler swore that the unusually cold winters in the 1940s proved the reality of Welteislehre. Nicholas Goodrick-Clarke's The Occult Roots of Nazism explores the influence of such magnetic lunatics as Karl Maria Wiligut, "the Private Magus of Heinrich Himmler," whose doctrines influenced SS ideology, logos, ceremonies, and the image of its members as latter-day Knights Templars and future breeding stock for the coming Aryan utopia. To this end, Himmler founded Ahnenerbe, an institute for the study of German prehistory, archaeology, and race, whose staff wore SS uniforms. Himmler also acquired Wewelsburg Castle in Westphalia to use immediately for SS education and pseudoreligious ceremonies, and remodel into a future site altogether more ambitious, "creating an SS vati-can on an enormous scale at the center of the millenarian greater Germanic Reich."   "In

Patton had been a reflective man, an extraordinarily well-read student of wars and military leaders, ancient and modern, with a curiosity about his war to match his energy. No detail had been too minor or too dull for him, nor any task too humble. Everything from infantry squad tactics to tank armor plate and chassis and engines had interested him. To keep his mind occupied while he was driving through a countryside, he would study the terrain and imagine how he might attack this hill or defend that ridge. He would stop at an infantry position and look down the barrel of a machine gun to see whether the weapon was properly sited to kill counterattacking Germans. If it was not, he would give the officers and men a lesson in how to emplace the gun. He had been a military tailor’s delight of creased cloth and shined leather, and he had worn an ivory-handled pistol too because he thought he was a cavalier who needed these trappings for panache. But if he came upon a truck stuck in the mud with soldiers shirking in the back, he would jump from his jeep, berate the men for their laziness, and then help them push their truck free and move them forward again to battle. By dint of such lesson and example, Patton had formed his Third Army into his ideal of a fighting force. In the process he had come to understand the capabilities of his troops and he had become more knowledgeable about the German enemy than any other Allied general on the Western Front. Patton had been able to command with certainty, overcoming the mistakes that are inevitable in the practice of the deadly art as well as personal eccentricities and public gaffes that would have ruined a lesser general, because he had always stayed in touch with the realities of his war.

In September 1999, the Department of Justice succeeded in denaturalizing 63 participants in Nazi acts of persecution; and in removing 52 such individuals from this country. This appears to be but a small portion of those who actually were brought here by our own government. A 1999 report to the Senate and the House said "that between 1945 and 1955, 765 scientists, engineers, and technicians were brought to the United States under Overcast, Paperclip, and similar programs. It has been estimated that at least half, and perhaps as many as 80 percent of all the imported specialists were former Nazi Party members." A number of these scientists were recruited to work for the Air Force's School of Aviation Medicine (SAM) at Brooks Air Force Base in Texas, where dozens of human radiation experiments were conducted during the Cold War. Among them were flash-blindness studies in connection with atomic weapons tests and data gathering for total-body irradiation studies conducted in Houston. The experiments for which Nazi investigators were tried included many related to aviation research. Hubertus Strughold, called "the father of space medicine," had a long career at the SAM, including the recruitment of other Paperclip scientists in Germany. On September 24, 1995 the Jewish Telegraphic Agency reported that as head of Nazi Germany's Air Force Institute for Aviation Medicine, Strughold particpated in a 1942 conference that discussed "experiments" on human beings. The experiments included subjecting Dachau concentration camp inmates to torture and death. The Edgewood Arsenal of the Army's Chemical Corps as well as other military research sites recruited these scientists with backgrounds in aeromedicine, radiobiology, and opthamology. Edgewood Arsenal, Maryland ended up conducting experiments on more than seven thousand American soldiers. Using Auschwitz experiments as a guide, they conducted the same type of poison gas experiments that had been done in the secret I.G. Farben laboratories.

Professional Bio of Shahin Shardi, P.Eng. Materials Engineer Welding and Pressure Equipment Inspector, QA/QC Specialist Shahin Shardi is a Materials Engineer with experience in integrity management, inspection of pressure equipment, quality control/assurance of large scale oil and gas projects and welding inspection. He stared his career in trades which helped him understand fundamentals of operation of a construction site and execution of large scale projects. This invaluable experience provided him with boots on the ground perspective of requirements of running a successful project and job site. After obtaining an engineering degree from university of British Columbia, he started a career in asset integrity management for oil and gas facilities and inspection of pressure equipment in Alberta, Canada. He has been involved with numerus maintenance shutdowns at various facilities providing engineering support to the maintenance, operations and project personnel regarding selection, repair, maintenance, troubleshooting and long term reliability of equipment. In addition he has extensive experience in area of quality control and assurance of new construction activities in oil and gas industry. He has performed Owner’s Inspector and welding inspector roles in this area. Shahin has extensively applied industry codes of constructions such as ASME Pressure Vessel Code (ASME VIII), Welding (ASME IX), Process Piping (ASME B31.3), Pipe Flanges (ASME B16.5) and various pressure equipment codes and standards. Familiarity with NDT techniques like magnetic particle, liquid penetrant, eddy current, ultrasonic and digital radiography is another valuable knowledge base gained during various projects. Some of his industry certificates are CWB Level 2 Certified Welding Inspector, API 510 Pressure Vessel Inspector, Alberta ABSA In-Service Pressure Vessel Inspector and Saskatchewan TSASK Pressure Equipment Inspector. Shahin is a professional member of Association of Professional Engineers and Geoscientists of Alberta.

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program in which all the pieces work together like a finely tuned machine. So your Web site should look very much like your brochure and direct mail pieces, using the same graphics, headlines, and market data from your core story. As you learned in Chapter Four, I don’t care what kind of product or ser vice you offer, there is information that can be of value to your prospects that can soup up your ability to spread your fame and advance your brand. The information on your Web site will get search engines to send you even more leads. Then once folks come to your Web site because it has information of value to them, you can then go a step further and offer Web seminars and mass teleconferences to teach folks how to be more successful in the area in which they live that intersects with your product or ser vice. This will get you even deeper with your prospects. So think of your Web site as a community where there are benefits to your prospects when they visit.

2 Searching for Health Information 1. Choose a fitness or diet plan to research. 2. Determine the keywords you will use in the search query. 3. Time how long it takes you to find the information you are seeking using multiple search engines and the Internet Explorer Search box and QuickPick menu. 4. Evaluate how well you perform the search: a. Record how many Web sites you visit. b. For each site you visit, evaluate the quality of information and credibility of the site. List the qualities that make the site more or less credible. c. For the fitness or diet plan that you choose, find out the recommendations for exercise and any major food restrictions. d. Write down what further steps you should take to evaluate the quality of the information. 3

Paid Triggers Advertising, search engine marketing, and other paid channels are commonly used to get users’ attention and prompt them to act. Paid triggers can be effective but costly ways to keep users coming back. Habit-forming companies tend not to rely on paid triggers for very long, if at all. Imagine if Facebook or Twitter needed to buy an ad to prompt users to revisit their sites — these companies would soon go broke.

Many Christians are deciding that the comparatively liberal and prosperous Kurdish regions are their safest bet. ‘‘Every Christian prefers to stay in Kurdistan,’’ said Abu Zeid, an engineer. He too said he wouldn’t be going back to Mosul. ‘‘It’s a shame because Mosul is the most important city in Iraq for Christians,’’ he added. Mosul is said to be the site of the burial of Jonah, the prophet who tradition says was swallowed by a whale. Iraq was estimated to have more than 1 million Christians before the 2003 invasion and toppling of Saddam Hussein. Now church officials estimate only 450,000 remain within Iraq borders. Militants have targeted Christians in repeated waves in Baghdad and the north. The Chaldean Catholic cardinal was kidnapped in 2008 by extremists and killed. Churches around the country have been bombed repeatedly.

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Jones described what followed in his official report: All the oil, the tanks, barrels,engines for pumping, engine-houses, and wagons- in a word, everything used for rising, holding, or sending it off was burned. The smoke is very dense and jet black. The boats, filled with oil in bulk, burst with a report almost equaling artillery, and spread the burning fuel down the river. Before night huge columns of ebony smoke marked the meanderings of the stream as far as the eye could see. By dark the oil from the tanks on the burning creek had reached the river and the whole stream was a sheet of fire. A burning river, carrying destruction to our merciless enemy, was a scene of magnificence that might well carry joy to every patriotic heart.- General William E. " Grumble" Jones

Lastly the corporate office design Gauteng will also require to be planned with particular furniture and tools requirements in mind. It is also important to consideration on sufficient working spaces. Interior office design has turned a little more complex as compare than interior design for residential assignments. This article is all about corporate interiors and project management Gauteng. Interior Office design Floor plans The interior floor plan for an office is first task for space planning. It require skill as well as good creativity for problem solving ability but also special facts of building sets as well as information of the company's needs who will dwell there, normally known as the client as well as tenant. Here the floor plan layout requires to meet all the companies obligations such as how many offices, meeting rooms and storage areas among others and also forces with the applicable regulations as well as standards. The floor plan will also include office designs for different technical and engineering services which include: • Electrical plans for lighting and power • Services designs for Emergency such as exit signs, emergency lighting and mass departure warning methods • Designs related to communications services including phones and computers • Designs related to Fire sprinklers of fire recognition systems and also flames hose reels • Air conditioning Designs • Plumbing services Designs • Designs for safety and entry control systems The corporate interiors and project management needs to be planned with keeping in mind not only all the standards necessary but also the needs of the client's requirements. Office re fit is a general good design perform for work flow and helpful working environments. • Finding the amount of offices, conference rooms and release plan workstations obligatory by the client. • Finding sufficient normal facilities which include storage areas, filing areas, printing areas, and staff facilities including kitchens and toilet facilities. • Office layout for right sitting of offices and workstation work areas to take full advantage of entry to natural light. • Concern of main workflow spaces and flow corridors. • Site of public areas including the reception as well as meeting rooms to keep away from disturbance to the common office work areas. • Area of heavy load luggage compartment systems to make sure structural uprightness of the floor. • Right area for break out as well as staff relaxation areas. • Correct furniture and tools planning

Consider your own answers to these questions. In the past two months, either privately or professionally, in order to find an answer to a problem or research (or buy) a product, have you: (1) Responded to a direct-mail advertisement? (2) Used magazines, newspapers, TV, or radio? (3) Used Google or another search engine? (4) Emailed a friend, colleague, or family member (or used instant messaging, chat rooms, or equivalent) and received as a response a URL, which you then clicked to visit the web site? (Apologies to those of you who have answered these questions already.)

Worldwide Long Range Solutions Special Interest Group [ ¤ SIG AeR.WLRS 253787890.546]. Space Colonization Subgroup. Open discussion board. Okay, so imagine we get past the next few rough decades and finally do what we should have back in TwenCen. Say we mine asteroids for platinum, discover the secrets of true nanotechnology, and set Von Neumann "sheep" grazing on the moon to produce boundless wealth. To listen to some of the rest of you, all our problems would then be over. The next step, star travel, and colonization of the galaxy, would be trivial. But hold on! Even assuming we solve how to maintain long-lasting ecologies in space and get so wealthy the costs of star-flight aren't crippling, you've still got the problem of time. I mean, most hypothetical designs show likely starships creeping along at no more than ten percent of the speed of light, a whole lot slower than those sci-fi cruisers we see zipping on three-vee. At such speeds it may take five, ten generations to reach a good colony site. Meanwhile, passengers will have to maintain villages and farms and cranky, claustrophobic grandkids, all inside their hollowed-out, spinning worldlets. What kind of social engineering will that take? Do you know how to design a closed society that'd last so long without flying apart? Oh, I think it can be done. But don't pretend it'll be simple! Nor will be solving the dilemma of gene pool isolation. In the arks and zoos right now, a lot of rescued species are dying off even though the microecologies are right, simply because too few individuals were included in the original mix. For a healthy gene pool you need diversity, variety, heterozygosity. One thing's clear, no starship will make it carrying only one racial group. What'll be needed, frankly, are mongrels… people who've bred back and forth with just about everybody and seem to enjoy it.

Two primary points of abuse are the use of the meta fields in websites and extraneous links. Meta fields were originally designed to provide a way for site operators to add some keywords to their sites that did not need to be displayed to users, but might be useful to search engines. A site might use meta fields to give some synonyms for their content or to elaborate ideas that might be taken for granted by readers. For example, a website mentioning Brooklyn many times, but not New York City, might decide to add New York as a meta tag. However, some site operators put words in meta fields that have nothing to do with their content (the most common such word being sex since a great many Internet searches are from people looking for pornography).

Section One Summary Here’s what you should take away from this section about on-page optimization:         On-page optimization is what you do on your website to influence SERPs on Google.         Doing proper keyword research is the first step to a successful SEO campaign.         Having proper meta tags is essential. Always include your keyword phrase(s) in your meta tags.         The proper meta tags include your title tag, description tag, keywords tag, and robots tag.         Choose your URL carefully. Your URL doesn’t have to have your keyword included but it helps when other sites link to your site. Avoid exact match domains.         How you format your page is important for optimization purposes.         Make sure you design your web pages so Google is forced to read your on-page content first.         Verify that your code is W3C compliant.         Don’t forget to include your keyword phrase(s) in , , and header tags. This signifies the importance of your content to Google.         Label each graphic with an alt tag that includes your keyword phrase.         Place your keyword(s) in the first twenty-five words on your web page and the last twenty-five words on your web page.         Eliminate Flash if it’s the main presentation of your website. Google does not view this favorably.         If you’re going to use JavaScript to enhance the overall visitor experience of your website, place the code in an external file.         Include a sitemap that’s easily accessible by Google. Submit an XML version of your sitemap through Google Webmaster Tools.          Never underestimate the power of internal linking. A good internal linking structure can improve your SERPs.          Keyword development is one of the most important on-page optimization strategies.          Research keywords and competing websites to select ideal keywords.          Research the strength of competing websites before selecting your final keywords using Google PR and authority (ex: number of inbound links).          Page load speed is a significant factor in Google rankings. Ensure that your home page loads more quickly than those of competing

Nir elaborates in this post: TriggerThe trigger is the actuator of a behavior — the spark plug in the engine. Triggers come in two types: external and internal. Habit-forming technologies start by alerting users with external triggers like an email, a link on a web site, or the app icon on a phone. ActionAfter the trigger comes the intended action. Here, companies leverage two pulleys of human behavior – motivation and ability. This phase of the Hook draws upon the art and science of usability design to ensure that the user acts the way the designer intends. Variable RewardVariable schedules of reward are one of the most powerful tools that companies use to hook users. Research shows that levels of dopamine surge when the brain is expecting a reward. Introducing variability multiplies the effect, creating a frenzied hunting state, activating the parts associated with wanting and desire. Although classic examples include slot machines and lotteries, variable rewards are prevalent in habit-forming technologies as well. InvestmentThe last phase of the Hook is where the user is asked to do bit of work. The investment implies an action that improves the service for the next go-around. Inviting friends, stating preferences, building virtual assets, and learning to use new features are all commitments that improve the service for the user. These investments can be leveraged to make the trigger more engaging, the action easier, and the reward more exciting with every pass through the Hook. We’ve found this model (and the accompanying book) to be a great starting point for a customer acquisition and retention strategy.

Systems that are too complex to understand kill organizational productivity and the ease with which you can add engineers or add functionality to your system.

47.Gumtree.com Another great online listing/free ads site, Gumtree is a great place to get noticed. I especially enjoy him how the site is well designed to help people easily find what they need here. 48.A Link Management Assistant. This is the web-based tool that will help you easily get your site promotion and search engine marketing done in a snap. A link management assistant is the tool you need to boost your pages up the search engine rankings.

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There is a creeping tendency to use made up acronyms at SpaceX. Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don’t want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees. That needs to stop immediately or I will take drastic action—I have given enough warnings over the years. Unless an acronym is approved by me, it should not enter the SpaceX glossary. If there is an existing acronym that cannot reasonably be justified, it should be eliminated, as I have requested in the past. For example, there should be no “HTS” [horizontal test stand] or “VTS” [vertical test stand] designations for test stands. Those are particularly dumb, as they contain unnecessary words. A “stand” at our test site is obviously a *test* stand. VTS-3 is four syllables compared with “Tripod,” which is two, so the bloody acronym version actually takes longer to say than the name! The key test for an acronym is to ask whether it helps or hurts communication. An acronym that most engineers outside of SpaceX already know, such as GUI, is fine to use. It is also ok to make up a few acronyms/contractions every now and again, assuming I have approved them, eg MVac and M9 instead of Merlin 1C-Vacuum or Merlin 1C-Sea Level, but those need to be kept to a minimum. This

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From time to time, Musk will send out an e-mail to the entire company to enforce a new policy or let them know about something that’s bothering him. One of the more famous e-mails arrived in May 2010 with the subject line: Acronyms Seriously Suck: There is a creeping tendency to use made up acronyms at SpaceX. Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don’t want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees. That needs to stop immediately or I will take drastic action—I have given enough warnings over the years. Unless an acronym is approved by me, it should not enter the SpaceX glossary. If there is an existing acronym that cannot reasonably be justified, it should be eliminated, as I have requested in the past. For example, there should be no “HTS” [horizontal test stand] or “VTS” [vertical test stand] designations for test stands. Those are particularly dumb, as they contain unnecessary words. A “stand” at our test site is obviously a *test* stand. VTS-3 is four syllables compared with “Tripod,” which is two, so the bloody acronym version actually takes longer to say than the name! The key test for an acronym is to ask whether it helps or hurts communication. An acronym that most engineers outside of SpaceX already know, such as GUI, is fine to use. It is also ok to make up a few acronyms/contractions every now and again, assuming I have approved them, eg MVac and M9 instead of Merlin 1C-Vacuum or Merlin 1C-Sea Level, but those need to be kept to a minimum. This

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While making the prototype for the event, Hollman experienced the full spectrum of highs and lows that came with working for Musk. The engineer had lost his regular glasses weeks earlier when they slipped off his face and fell down a flame duct at the Texas test site. Hollman had since made do by wearing an old pair of prescription safety glasses,fn5 but they too were ruined when he scratched the lenses while trying to duck under an engine at the SpaceX factory. Without a spare moment to visit an optometrist, Hollman started to feel his sanity fray. The long hours, the scratch, the publicity stunt—they were all too much. He vented about this in the factory one night, unaware that Musk stood nearby and could hear everything. Two hours later, Mary Beth Brown appeared with an appointment card to see a Lasik eye surgery specialist. When Hollman visited the doctor, he discovered that Musk had already agreed to pay for the surgery. “Elon can be very demanding, but he’ll make sure the obstacles in your way are removed,

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There is a creeping tendency to use made up acronyms at SpaceX. Excessive use of made up acronyms is a significant impediment to communication and keeping communication good as we grow is incredibly important. Individually, a few acronyms here and there may not seem so bad, but if a thousand people are making these up, over time the result will be a huge glossary that we have to issue to new employees. No one can actually remember all these acronyms and people don’t want to seem dumb in a meeting, so they just sit there in ignorance. This is particularly tough on new employees. That needs to stop immediately or I will take drastic action—I have given enough warnings over the years. Unless an acronym is approved by me, it should not enter the SpaceX glossary. If there is an existing acronym that cannot reasonably be justified, it should be eliminated, as I have requested in the past. For example, there should be no “HTS” [horizontal test stand] or “VTS” [vertical test stand] designations for test stands. Those are particularly dumb, as they contain unnecessary words. A “stand” at our test site is obviously a *test* stand. VTS-3 is four syllables compared with “Tripod,” which is two, so the bloody acronym version actually takes longer to say than the name! The key test for an acronym is to ask whether it helps or hurts communication. An acronym that most engineers outside of SpaceX already know, such as GUI, is fine to use. It is also ok to make up a few acronyms/contractions every now and again, assuming I have approved them, eg MVac and M9 instead of Merlin 1C-Vacuum or Merlin 1C-Sea Level, but those need to be kept to a minimum.

The idea for Google News (Mayer, 2006) came from Krishna, an engineer who was passionate about reading news. Krishna (Mayer, 2006) had 15 favorite news websites and he would read all versions of the same news to get all perspectives. In order to be more efficient, Krishna created a script (Mayer, 2006) that crawled “his favorite news sites, gathered up all the news, and then clustered it, so it would actually group the stories to read together” (Mayer, 2006). Krishna (Mayer, 2006) mailed the script to Google, in case some colleagues would like to read news more efficiently. The Google team found it helpful (Mayer, 2006) and decided to “take it up to the next level” and created a useful tool for the users.

SEO means the things you do on-site and off to help get presented by a search engine and discovered by its users.

a team of Japanese engineers had recently tried to build a 35-feet-high replica of the Great Pyramid (rather smaller than the original, which was 481 feet 5 inches in height). The team started off by limiting itself strictly to techniques proved by archaeology to have been in use during the Fourth Dynasty. However, construction of the replica under these limitations turned out to be impossible and, in due course, modern earth-moving, quarrying and lifting machines were brought to the site. Still no worthwhile progress was made. Ultimately, with some embarrassment, the project had to be abandoned.

Don’t accept that the application is too complex or that you release code too often as excuses that you can’t roll back. No sane pilot would take off in an airplane without the ability to land, and no sane engineer would roll code that they could not pull back off in an emergency.

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SRE’s goal is no longer “zero outages”; rather, SREs and product developers aim to spend the error budget getting maximum feature velocity.

When humans are necessary, we have found that thinking through and recording the best practices ahead of time in a “playbook” produces roughly a 3x improvement in MTTR as compared to the strategy of “winging it.

With explicitly delineated levels of service, the infrastructure providers can effectively externalize the difference in the cost it takes to provide service at a given level to clients. Exposing cost in this way motivates the clients to choose the level of service with the lowest cost that still meets their needs. For example, Google + can decide to put data critical to enforcing user privacy in a high-availability, globally consistent datastore (e.g., a globally replicated SQL-like system like Spanner [Cor12]), while putting optional data (data that isn’t critical, but that enhances the user experience) in a cheaper, less reliable, less fresh, and eventually consistent datastore (e.g., a NoSQL store with best-effort replication like Bigtable).

For example, if product development wants to skimp on testing or increase push velocity and SRE is resistant, the error budget guides the decision. When the budget is large, the product developers can take more risks. When the budget is nearly drained, the product developers themselves will push for more testing or slower push velocity, as they don’t want to risk using up the budget and stall their launch.

If we were to build and operate these systems at one more nine of availability, what would our incremental increase in revenue be?

If we were to build and operate these systems at one more nine of availability, what would our incremental increase in revenue be? Does this additional revenue offset the cost of reaching that level of reliability?

Note that we can run multiple classes of services using identical hardware and software. We can provide vastly different service guarantees by adjusting a variety of service characteristics, such as the quantities of resources, the degree of redundancy, the geographical provisioning constraints, and, critically, the infrastructure software configuration.

In order to base these decisions on objective data, the two teams jointly define a quarterly error budget based on the service’s service level objective, or SLO (see Chapter 4). The error budget provides a clear, objective metric that determines how unreliable the service is allowed to be within a single quarter. This metric removes the politics from negotiations between the SREs and the product developers when deciding how much risk to allow.

An SLI is a service level indicator — a carefully defined quantitative measure of some aspect of the level of service that is provided.

An SLO is a service level objective: a target value or range of values for a service level that is measured by an SLI. A natural structure for SLOs is thus SLI ≤ target, or lower bound ≤ SLI ≤ upper bound.

SLAs are service level agreements: an explicit or implicit contract with your users that includes consequences of meeting (or missing) the SLOs they contain. The consequences are most easily recognized when they are financial — a rebate or a penalty — but they can take other forms.

Google Search is an example of an important service that doesn’t have an SLA for the public: we want everyone to use Search as fluidly and efficiently as possible, but we haven’t signed a contract with the whole world.

Extreme reliability comes at a cost: maximizing stability limits how fast new features can be developed and how quickly products can be delivered to users, and dramatically increases their cost, which in turn reduces the numbers of features a team can afford to offer.

across a narrow strait from its east coast, on the postage-stamp island of Bahrain, only thirty miles long and ten miles wide, oil had been flowing since June 1932 from Oil Well No. 1, at a site called Jabal al-Dukhan. Iran and Iraq had been the two important oil nations in the Middle East up to that time, their oil interests under British control. Bahrain was a minor exception, as Saudi Arabia would be a major. Through a series of sales and trades, motivated by what British engineers believed to be Bahrain’s unpromising oil geology, the island’s oil rights had devolved into the hands of one of the smaller international oil companies, Standard Oil of California (Socal).

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A grudge held from the last cycle may kill the promotion of an otherwise deserving person the next time around. Google’s engineering team solved these problems with promotion committees, which were assembled off-site for one day twice a year. They debated the promotions of other people’s direct reports, not their own, based on a packet of relatively objective information about each person’s accomplishments.

(It’s about here our Tinfoil Hat readers start cheering wildly)! The Camp Century site beneath the Greenland ice sheet was selected by US Army engineers in May, 1959. Construction began in 1960 and it was soon a fully-fledged subterranean city that ran entirely on nuclear

Software engineering has this in common with having children: the labor before the birth is painful and difficult, but the labor after the birth is where you actually spend most of your effort.

And taking the historical view, who, then, looking back, might be the first SRE? We like to think that Margaret Hamilton, working on the Apollo program on loan from MIT, had all of the significant traits of the first SRE.5 In her own words, “part of the culture was to learn from everyone and everything, including from that which one would least expect.

a system that serves 2.5M requests in a day with a daily availability target of 99.99% can serve up to 250 errors and still hit its target for that given day.

The four golden signals of monitoring are latency, traffic, errors, and saturation. If you can only measure four metrics of your user-facing system, focus on these four.

Big data systems, such as data processing pipelines, tend to care about throughput and end-to-end latency. In other words: How much data is being processed? How long does it take the data to progress from ingestion to completion? (Some pipelines may also have targets for latency on individual processing stages.)

You can always refine SLO definitions and targets over time as you learn about a system’s behavior. It’s better to start with a loose target that you tighten than to choose an overly strict target that has to be relaxed when you discover it’s unattainable.

If your service’s actual performance is much better than its stated SLO, users will come to rely on its current performance. You can avoid over-dependence by deliberately taking the system offline occasionally (Google’s Chubby service introduced planned outages in response to being overly available),3 throttling some requests, or designing the system so that it isn’t faster under light loads.

All of Google’s services communicate using a Remote Procedure Call (RPC) infrastructure named Stubby; an open source version, gRPC, is available. 3 Often, an RPC call is made even when a call to a subroutine in the local program needs to be performed. This makes it easier to refactor the call into a different server if more modularity is needed, or when a server’s codebase grows. GSLB can load balance RPCs in the same way it load balances externally visible services.

Figure 2-4 shows how a user’s request is serviced: first, the user points their browser to shakespeare.google.com. To obtain the corresponding IP address, the user’s device resolves the address with its DNS server (1). This request ultimately ends up at Google’s DNS server, which talks to GSLB. As GSLB keeps track of traffic load among frontend servers across regions, it picks which server IP address to send to this user. Figure 2-4. The life of a request The browser connects to the HTTP server on this IP. This server (named the Google Frontend, or GFE) is a reverse proxy that terminates the TCP connection (2). The GFE looks up which service is required (web search, maps, or—in this case—Shakespeare). Again using GSLB, the server finds an available Shakespeare frontend server, and sends that server an RPC containing the HTTP request (3).

A key principle of any effective software engineering, not only reliability-oriented engineering, simplicity is a quality that, once lost, can be extraordinarily difficult to recapture. Nevertheless, as the old adage goes, a complex system that works necessarily evolved from a simple system that works. Chapter 9, Simplicity, goes into this topic in detail.

You might expect Google to try to build 100% reliable services—ones that never fail. It turns out that past a certain point, however, increasing reliability is worse for a service (and its users) rather than better! Extreme reliability comes at a cost: maximizing stability limits how fast new features can be developed and how quickly products can be delivered to users, and dramatically increases their cost, which in turn reduces the numbers of features a team can afford to offer. Further, users typically don’t notice the difference between high reliability and extreme reliability in a service, because the user experience is dominated by less reliable components like the cellular network or the device they are working with. Put simply, a user on a 99% reliable smartphone cannot tell the difference between 99.99% and 99.999% service reliability! With this in mind, rather than simply maximizing uptime, Site Reliability Engineering seeks to balance the risk of unavailability with the goals of rapid innovation and efficient service operations, so that users’ overall happiness—with features, service, and performance—is optimized.

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Putting alerts into email and hoping that someone will read all of them and notice the important ones is the moral equivalent of piping them to /dev/null: they will eventually be ignored.

When an engineer with years of familiarity in a problem space begins designing a product, it’s easy to imagine a utopian end-state for the work. However, it’s important to differentiate aspirational goals of the product from minimum success criteria (or Minimum Viable Product). Projects can lose credibility and fail by promising too much,