Short Punchy Quotes

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I was lucky to receive it. Most rogue interns never get a second chance. And here it’s worth mentioning that I benefited from what was known in 2009 as being fortunate, and is now more commonly called privilege. It’s not like I flashed an Ivy League gang sign and was handed a career. If I had stood on a street corner yelling, “I’m white and male, and the world owes me something!” it’s unlikely doors would have opened. What I did receive, however, was a string of conveniences, do-overs, and encouragements. My parents could help me pay rent for a few months out of school. I went to a university lousy with successful D.C. alumni. No less significantly, I avoided the barriers that would have loomed had I belonged to a different gender or race. Put another way, I had access to a network whether I was bullshit or not. A friend’s older brother worked as a speechwriter for John Kerry. When my Crisis Hut term expired, he helped me find an internship at West Wing Writers, a firm founded by former speechwriters for Bill Clinton and Al Gore. In the summer of 2009, my new bosses upgraded me to full-time employee. Without meaning to, I had stumbled upon the chance to learn a skill. The firm’s partners were four of the best writers in Washington, and each taught me something different. Vinca LaFleur helped me understand the benefits of subtle but well-timed alliteration. Paul Orzulak showed me how to coax speakers into revealing the main idea they hope to express. From Jeff Shesol, I learned that while speechwriting is as much art as craft, and no two sets of remarks are alike, there’s a reason most speechwriters punctuate long, flowy sentences with short, punchy ones. It works.
David Litt (Thanks, Obama: My Hopey, Changey White House Years)
If you can answer “yes” to any of these questions, you can fit it into your larger brand. Does this idea appeal to the same desires (ex: sex, adventure) as your other ideas? Does this idea evoke the same emotions as your other ideas? Does this idea have the same lesson, theme, or take-away as your others? Does this idea target the same age group as your other ideas? Is this idea written in the same style as your others (ex: short and punchy, beautifully descriptive)?
Emlyn Chand (Discover Your Brand: A Do-It-Yourself Branding Workbook for Authors (Novel Publicity Guides to Writing & Marketing Fiction 1))
fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender. The words that Churchill used in these short, punchy sentences were all but two derived from Old English. ‘Confidence’ derives from Latin and ‘surrender’ comes from the French. In November 1942, the Conservative minister Walter Elliot told Major-General John Kennedy that after Churchill had sat down he whispered to him: ‘I don’t know what we’ll fight them with – we shall have to slosh them on the head with bottles – empty ones of course.’50 Churchill’s public insistence on continuing the struggle represented a victory for him inside the five-man British War Cabinet, which for five days between 24 and 28 May discussed the possibility of opening peace negotiations with Hitler, initially via Mussolini.51 The proponent of this course, the Foreign Secretary Lord Halifax, nonetheless always made it clear that he would not countenance any peace that involved sacrificing the Royal
Andrew Roberts (The Storm of War: A New History of the Second World War)