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The first trailblazer was Ivy Lee. He is often considered the founder of modern public relations and the originator of corporate crisis communications.* In 1914 he went to work for the Rockefeller interests after coal miners striking at one of the mines they controlled in Ludlow, Colorado, were massacred by the National Guard. Between nineteen and twenty-five people were killed, including two women and eleven children. Lee’s press releases claimed that their deaths were the result of an overturned camp stove. Ivy Lee was one of the first members of the Council on Foreign Relations when it was founded just after World War I; he was thus co-opted into America’s foreign policy establishment. Shortly before he died in 1934, Congress began investigating his public relations work on behalf of the notorious German chemical monopoly I.G. Farben, which helped fund Hitler’s rise to power and would later develop the poison gas used in the Nazi death camps.
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