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We need . . . church leadership that risks a robust correlation of its scripture and theology with the very best that secular leadership studies can offer. What we get is church leadership that congratulates itself for dabbling in secular leadership studies twice borrowed, church leadership with a preference for simplistic formulas, catchy buzz words, and inane parables.” Such “Church Leadership Lite” is both “short on biblical and theological integrity and oblivious to serious leadership study.

who thought I was really talented but wanted, “poppy, short, catchy, with a flare!”, and I caved in and gave it to them.

As politicians had long known, people preferred short, catchy answers to complex ones, even if the short answers were oversimplified to the point of ridiculousness. Phrases

THE CHASM – THE DIFFUSION MODEL WHY EVERYBODY HAS AN IPOD Why is it that some ideas – including stupid ones – take hold and become trends, while others bloom briefly before withering and disappearing from the public eye? Sociologists describe the way in which a catchy idea or product becomes popular as ‘diffusion’. One of the most famous diffusion studies is an analysis by Bruce Ryan and Neal Gross of the diffusion of hybrid corn in the 1930s in Greene County, Iowa. The new type of corn was better than the old sort in every way, yet it took twenty-two years for it to become widely accepted. The diffusion researchers called the farmers who switched to the new corn as early as 1928 ‘innovators’, and the somewhat bigger group that was infected by them ‘early adaptors’. They were the opinion leaders in the communities, respected people who observed the experiments of the innovators and then joined them. They were followed at the end of the 1930s by the ‘sceptical masses’, those who would never change anything before it had been tried out by the successful farmers. But at some point even they were infected by the ‘hybrid corn virus’, and eventually transmitted it to the die-hard conservatives, the ‘stragglers’. Translated into a graph, this development takes the form of a curve typical of the progress of an epidemic. It rises, gradually at first, then reaches the critical point of any newly launched product, when many products fail. The critical point for any innovation is the transition from the early adaptors to the sceptics, for at this point there is a ‘chasm’. According to the US sociologist Morton Grodzins, if the early adaptors succeed in getting the innovation across the chasm to the sceptical masses, the epidemic cycle reaches the tipping point. From there, the curve rises sharply when the masses accept the product, and sinks again when only the stragglers remain. With technological innovations like the iPod or the iPhone, the cycle described above is very short. Interestingly, the early adaptors turn away from the product as soon as the critical masses have accepted it, in search of the next new thing. The chasm model was introduced by the American consultant and author Geoffrey Moore. First they ignore you, then they laugh at you, then they fight you, then you win. Mahatma Gandhi

Professional communications had always been about the attempt to generate memes, to make a message viral; abnorms just took that to a higher level. Back when he’d been a DAR agent, Cooper had read a brief arguing memetics was the most dangerous gift. As politicians had long known, people preferred short, catchy answers to complex ones, even if the short answers were oversimplified to the point of ridiculousness. Phrases like “old-world thinking” could be as devastating as a bomb, and much farther ranging.

politicians had long known, people preferred short, catchy answers to complex ones, even if the short answers were oversimplified to the point of ridiculousness. Phrases

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Entrepreneurs on the island had also peddled Niue’s Internet domain, .nu, which appealed to adult-site purveyors in French-speaking countries, where nu means naked. The ISP for Niue was sin.net.nu, a double entendre, as “sin” was short for “Savage Island Network.” “It’s unique, it’s catchy,” Richard said.

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