Short Advertise Quotes

Anger gets you into trouble, ego keeps you in trouble.

Our society does reward beauty on the outside over health on the inside. Women must not be blamed for choosing short-term beauty "fixes" that harm our long-term health, since our life spans are inverted under the beauty myth, and there is no great social or economic incentive for women to live a long time. A thin young woman with precancerous lungs [who smokes to stay thin] is more highly rewarded socially that a hearty old crone. Spokespeople sell women the Iron Maiden [an intrinsically unattainable standard of beauty used to punish women for their failure to achieve and conform to it]and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.

It was a mug. And it had a joke printed on it. It said, Engineers don’t cry. They build bridges and get over it.” Someone laughed then. Isabel or perhaps Gonzalo—I wasn’t sure. With all that crazy banging, my heart had somehow moved up my throat and to my temples, so it was hard to focus on anything besides its beating and Aaron’s voice. “And you know what I did?” he continued, bitterness filling his tone. “Instead of laughing like I wanted to, instead of looking up at her and saying something funny that would hopefully make her give me one of those bright smiles I had somehow already seen her give so freely in the short day I had been around her, I pushed it all down and set the mug on my desk. Then, I thanked her and asked her if there was anything else she needed.” I knew I shouldn’t feel embarrassed, but I was. Just as much as I had been back then, if not more. It had been such a silly thing to do, and I had felt so tiny and dumb after he brushed it away so easily. Closing my eyes, I heard him continue, “I pretty much kicked her out of my office after she went out of her way and got me a gift.” Aaron’s voice got low and harsh. “A fucking welcome gift.” I opened my eyes just in time to watch him turn his head in my direction. Our gazes met. “Just like the big jerk I had advertised myself to be, I ran her out. And to this day, I regret it every time it crosses my mind. Every time I look at her.

Only amateurs use short copy.

Too much and too long, we seem to have surrendered community excellence and community values in the mere accumulation of material things. Our gross national product...if we should judge the United States of America by that - counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for those who break them. It counts the destruction of our redwoods and the loss of our natural wonder in chaotic sprawl. It counts napalm and the cost of a nuclear warhead, and armored cars for police who fight riots in our streets. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children. Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile. And it tells us everything about America except why we are proud that we are Americans.

In short, you do not have to take the job that will create excessive stress and overarousal. Someone else will take it and flourish in it. You do not have to work long hours. Indeed, it may be your duty to work shorter ones. It may not be best to advertise it, but keeping yourself healthy and in your right range of arousal is the first condition for helping others.

What luck has gave you will probably leave you.

An ad for cigars appears in 100,000 newspapers; sales of that brand increase by 3% for a short time thereafter. A new play receives a viciously negative review in a theatrical journal that prints 500 copies; the playwright shoots himself. Who’s the better writer?

Seed becomes tree, son becomes stranger.

Good evening ladies and gentlemen. Eat pudding. Books are good. Eat pudding. If kids read a lot. Eat pudding. They'll get so they can think clearly. Eat pudding. And if enough kids read and think. Eat pudding. We will have world peace. Eat pudding. Thank you very much. Eat pudding.

it’s a bit like if we were on a planet where all the space creatures were short, green and fat. Except a very few of them were tall, thin and yellow. And all the advertising was of the tall, yellow ones, airbrushed to make them even taller and yellower. So all the little green space creatures spent their whole time feeling sad because they weren’t tall, thin and yellow.

Spraying to kill trees and and raspberry bushes after a clear-cut merely looks unaesthetic for a short time, but tree plantations are deliberate ecodeath. Yet, tree planting is often pictorially advertised on television and in national magazines by focusing on cupped caring hands around a seedling. But forests do not need this godlike interference... Planting tree plantations is permanent deforestation... The extensive planting of just one exotic species removes thousands of native species.

Long copy sells more than short copy, particularly when you are asking the reader to spend a lot of money.

In the week I promised myself I should naturally read, for to the habitual reader reading is a drug of which he is the slave; deprive him of printed matter and he grows nervous, moody, and restless; then, like the alcoholic bereft of brandy who will drink shellac or methylated spirit, he will make do with the advertisements of a paper five years old; he will make do with a telephone directory.

Elaine (de Kooning) wrote, "For the bureaucrat, reality is found in . . .the radio with the advertisements that make claims that he accepts a s false. Reality is the baseball game, Hollywood, Washington, D.C. Reality is conspicuous consumption. All of this in short, is the reality that someone else has made for him. This to the artist is unreality . . .

A boy was staring at me. I was quite sure I'd never seen him befroe. Long and leanly muscular, he dwarfed and the molded plastic elementary school chair he was sitting in. Mahogany hair, straight and short. He looked my age, maybe a year older, and he sat with his tailbone against the edge of the chair, his posture aggresively poor, one hand half in a pocket of dark jeans. I looked away, suddenly conscious of my myriad insufficiencies. I was wearing old jeans, which had once been tight but now sagged in weird places, and a yellow T-shirt advertising a band I didn't even like anymore. Also my hair: I had this pageboy haircut, and I hadn't even bothered to, like, brush it. Furthermore, I had ridiculously fat chipmunked cheeks, a side effect of treatment. I looked like a normally proportioned person with a balloon for a head. This was not even to mention the canckle situation. And yet-I cut a glance to him, and his eyes were still on me.

Paul Revere's ride is perhaps the most famous historical example of a word-of-mouth epidemic. A piece of extraordinary news traveled a long distance in a very short time, mobilizing an entire region to arms. Not all word-of-mouth epidemics are this sensational, of course. But it is safe to say that word of mouth is-even in this age of mass communications and multimillion-dollar advertising campaigns-still the most important form of human communication

One afternoon, Reeves and a colleague were having lunch in Central Park. On the way back to their Madison Avenue office, they encountered a man sitting in the park, begging for money. He had a cup for donations and beside it was a sign, handwritten on cardboard, that read: I AM BLIND. Unfortunately for the man, the cup contained only a few coins. His attempts to move others to donate money were coming up short. Reeves thought he knew why. He told his colleague something to the effect of: “I bet I can dramatically increase the amount of money that guy is raising simply by adding four words to his sign.” Reeves’s skeptical friend took him up on the wager. Reeves then introduced himself to the beleaguered man, explained that he knew something about advertising, and offered to change the sign ever so slightly to increase donations. The man agreed. Reeves took a marker and added his four words, and he and his friend stepped back to watch. Almost immediately, a few people dropped coins into the man’s cup. Other people soon stopped, talked to the man, and plucked dollar bills from their wallets. Before long, the cup was running over with cash, and the once sad-looking blind man, feeling his bounty, beamed. What four words did Reeves add?   It is springtime and   The sign now read:   It is springtime and I am blind.   Reeves won his bet. And we learned a lesson. Clarity depends on contrast.

The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter. In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -- and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit or a platform even the most con­scientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchan­dise the political candidate as though he were a deo­dorant positively guarantee the electorate against ever hearing the truth about anything.

All my experience says that for a great many products, long copy sells more than short.

It was a mug. And it had a joke printed on it. It said, Engineers don’t cry. They build bridges and get over it.” Someone laughed then. Isabel or perhaps Gonzalo—I wasn’t sure. With all that crazy banging, my heart had somehow moved up my throat and to my temples, so it was hard to focus on anything besides its beating and Aaron’s voice. “And you know what I did?” he continued, bitterness filling his tone. “Instead of laughing like I wanted to, instead of looking up at her and saying something funny that would hopefully make her give me one of those bright smiles I had somehow already seen her give so freely in the short day I had been around her, I pushed it all down and set the mug on my desk. Then, I thanked her and asked her if there was anything else she needed.” I knew I shouldn’t feel embarrassed, but I was. Just as much as I had been back then, if not more. It had been such a silly thing to do, and I had felt so tiny and dumb after he brushed it away so easily. Closing my eyes, I heard him continue, “I pretty much kicked her out of my office after she went out of her way and got me a gift.” Aaron’s voice got low and harsh. “A fucking welcome gift.” I opened my eyes just in time to watch him turn his head in my direction. Our gazes met. “Just like the big jerk I had advertised myself to be, I ran her out. And to this day, I regret it every time it crosses my mind. Every time I look at her.” He didn’t even blink as he talked, looking straight into my eyes. And I didn’t think I did either. I didn’t think I was even breathing. “All the time I wasted so foolishly. All the time I could have had with her.

Even if we act to erase material poverty, there is another greater task, it is to confront the poverty of satisfaction - purpose and dignity - that afflicts us all. Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things. Our Gross National Product, now, is over $800 billion dollars a year, but that Gross National Product - if we judge the United States of America by that - that Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children. Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans. If this is true here at home, so it is true elsewhere in world.

In 1759, the great lexicographer Dr Samuel Johnson wrote: ‘Advertisements are now so numerous they are very negligently perused.’ An opinion many people express to this day, without realizing its centuries-old ancestry.

The work I do is not exactly respectable. But I want to explain how it works without any of the negatives associated with my infamous clients. I’ll show how I manipulated the media for a good cause. A friend of mine recently used some of my advice on trading up the chain for the benefit of the charity he runs. This friend needed to raise money to cover the costs of a community art project, and chose to do it through Kickstarter, the crowdsourced fund-raising platform. With just a few days’ work, he turned an obscure cause into a popular Internet meme and raised nearly ten thousand dollars to expand the charity internationally. Following my instructions, he made a YouTube video for the Kickstarter page showing off his charity’s work. Not a video of the charity’s best work, or even its most important work, but the work that exaggerated certain elements aimed at helping the video spread. (In this case, two or three examples in exotic locations that actually had the least amount of community benefit.) Next, he wrote a short article for a small local blog in Brooklyn and embedded the video. This site was chosen because its stories were often used or picked up by the New York section of the Huffington Post. As expected, the Huffington Post did bite, and ultimately featured the story as local news in both New York City and Los Angeles. Following my advice, he sent an e-mail from a fake address with these links to a reporter at CBS in Los Angeles, who then did a television piece on it—using mostly clips from my friend’s heavily edited video. In anticipation of all of this he’d been active on a channel of the social news site Reddit (where users vote on stories and topics they like) during the weeks leading up to his campaign launch in order to build up some connections on the site. When the CBS News piece came out and the video was up, he was ready to post it all on Reddit. It made the front page almost immediately. This score on Reddit (now bolstered by other press as well) put the story on the radar of what I call the major “cool stuff” blogs—sites like BoingBoing, Laughing Squid, FFFFOUND!, and others—since they get post ideas from Reddit. From this final burst of coverage, money began pouring in, as did volunteers, recognition, and new ideas. With no advertising budget, no publicist, and no experience, his little video did nearly a half million views, and funded his project for the next two years. It went from nothing to something. This may have all been for charity, but it still raises a critical question: What exactly happened? How was it so easy for him to manipulate the media, even for a good cause? He turned one exaggerated amateur video into a news story that was written about independently by dozens of outlets in dozens of markets and did millions of media impressions. It even registered nationally. He had created and then manipulated this attention entirely by himself.

You can choose to focus your advertising within a certain mile radius of your listing and target viewer interests, such as hiking, mountain biking, and skiing. You can also target any major nearby attractions, such as national parks or wineries.

Under Communism, both religion and pseudoscience were systematically suppressed—except for the superstition of the state ideological religion. It was advertised as scientific, but fell as far short of this ideal as the most unselfcritical mystery cult.

air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts . . . the television programs which glorify violence in order to sell toys to our children. Yet the Gross National Product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country. It measures everything, in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud to be Americans.40

The Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage.… It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl.… Yet the GNP does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or… the intelligence of our public debate or the integrity of our public officials.… It measures everything, in short, except that which makes life worthwhile.

The enemy is noise. By noise I mean not simply the noise of technology, the noise of money or advertising and promotion, the noise of the media, the noise of miseducation, but the terrible excitement and distraction generated by the crises of modern life. Mind, I don't say that philistinism is gone. It is not. It has found many disguises, some highly artistic and peculiarly insidious. But the noise of life is the great threat. Contributing to it are real and unreal issues, ideologies, rationalizations, errors, delusions, nonsituations that look real, nonquestions demanding consideration, opinions, analyses in the press, on the air, expertise, inside dope, factional disagreement, official rhetoric, information—in short, the sounds of the public sphere, the din of politics, the turbulence and agitation that set in about 1914 and have now reached an intolerable volume.

Noting that material poverty in the US was matched by an even greater “poverty of satisfaction, purpose, and dignity,” Kennedy decried GDP as a poor measure of the state of the nation. “Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things,” he said. The GDP was buoyed, he noted, by cigarette advertising, ambulances, home security, jails, the destruction of redwood forests, urban sprawl, napalm, nuclear warheads and the armoured vehicles used by police against riots in American cities. “It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country. It measures everything, in short, except that which makes life worthwhile,” Kennedy said.

As these contrasts show, capitalism has undergone enormous changes in the last two and a half centuries. While some of Smith’s basic principles remain valid, they do so only at very general levels. For example, competition among profit-seeking firms may still be the key driving force of capitalism, as in Smith’s scheme. But it is not between small, anonymous firms which, accepting consumer tastes, fight it out by increasing the efficiency in the use of given technology. Today, competition is among huge multinational companies, with the ability not only to influence prices but to redefine technologies in a short span of time (think about the battle between Apple and Samsung) and to manipulate consumer tastes through brand-image building and advertising.

Much of our media now are so image-rich and content-poor that they just serve to capture the eye, manipulate our emotions, and short-circuit our impulses. The propaganda and advertising industries therefore function increasingly like adult obedience industries. They instruct their audiences in how to feel and what to think, and increasing numbers of people seem to accept and follow the cues without question.

In short, it was not commonly understood at that time that ideals didn’t simply descend from heaven, that they actually came from somewhere and that they served a purpose. That purpose, as I would then explain, was often a financial one, namely to increase the profits of those advertisers whose ad dollars actually drove the media that, in turn, created the ideals. The ideal, I argued, also served a political end.

The fragmentation of the neoliberal self begins when the agent is brought face to face with the realization that she is not just an employee or student, but also simultaneously a product to be sold, a walking advertisement, a manager of her résumé, a biographer of her rationales, and an entrepreneur of her possibilities. She has to somehow manage to be simultaneously subject, object, and spectator. She is perforce not learning about who she really is, but rather, provisionally buying the person she must soon become. She is all at once the business, the raw material, the product, the clientele, and the customer of her own life. She is a jumble of assets to be invested, nurtured, managed, and developed; but equally an offsetting inventory of liabilities to be pruned, outsourced, shorted, hedged against, and minimized. She is both headline star and enraptured audience of her own performance.

When do you wish to go?” “Early to-morrow morning, sir.” “Well, you must have some money; you can’t travel without money, and I daresay you have not much: I have given you no salary yet. How much have you in the world, Jane?” he asked, smiling. I drew out my purse; a meagre thing it was. “Five shillings, sir.” He took the purse, poured the hoard into his palm, and chuckled over it as if its scantiness amused him. Soon he produced his pocket-book: “Here,” said he, offering me a note; it was fifty pounds, and he owed me but fifteen. I told him I had no change. “I don’t want change; you know that. Take your wages.” I declined accepting more than was my due. He scowled at first; then, as if recollecting something, he said— “Right, right! Better not give you all now: you would, perhaps, stay away three months if you had fifty pounds. There are ten; is it not plenty?” “Yes, sir, but now you owe me five.” “Come back for it, then; I am your banker for forty pounds.” “Mr. Rochester, I may as well mention another matter of business to you while I have the opportunity.” “Matter of business? I am curious to hear it.” “You have as good as informed me, sir, that you are going shortly to be married?” “Yes; what then?” “In that case, sir, Adèle ought to go to school: I am sure you will perceive the necessity of it.” “To get her out of my bride’s way, who might otherwise walk over her rather too emphatically? There’s sense in the suggestion; not a doubt of it. Adèle, as you say, must go to school; and you, of course, must march straight to—the devil?” “I hope not, sir; but I must seek another situation somewhere.” “In course!” he exclaimed, with a twang of voice and a distortion of features equally fantastic and ludicrous. He looked at me some minutes. “And old Madam Reed, or the Misses, her daughters, will be solicited by you to seek a place, I suppose?” “No, sir; I am not on such terms with my relatives as would justify me in asking favours of them—but I shall advertise.

Anywhere you find the combination of great need and ignorance, you’ll likely see predatory ads. If people are anxious about their sex lives, predatory advertisers will promise them Viagra or Cialis, or even penis extensions. If they are short of money, offers will pour in for high-interest payday loans. If their computer is acting sludgy, it might be a virus inserted by a predatory advertiser, who will then offer to fix it. And as we’ll see, the boom in for-profit colleges is fueled by predatory ads.

Although I was never a candidate, I learned a lot from all the presidential talk. Shortly after the whole business began, I was having a conversation with a guy in advertising. He said something interesting: “I’ve decided why everybody talks about you as a presidential candidate. It’s very simple. They don’t believe anybody anymore. You talk to them and you make them believe that you stand for something and then you pursue it. You don’t bullshit them, and the American public has been bullshitted too often.

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Hey Pete. So why the leave from social media? You are an activist, right? It seems like this decision is counterproductive to your message and work." A: The short answer is I’m tired of the endless narcissism inherent to the medium. In the commercial society we have, coupled with the consequential sense of insecurity people feel, as they impulsively “package themselves” for public consumption, the expression most dominant in all of this - is vanity. And I find that disheartening, annoying and dangerous. It is a form of cultural violence in many respects. However, please note the difference - that I work to promote just that – a message/idea – not myself… and I honestly loath people who today just promote themselves for the sake of themselves. A sea of humans who have been conditioned into viewing who they are – as how they are seen online. Think about that for a moment. Social identity theory run amok. People have been conditioned to think “they are” how “others see them”. We live in an increasing fictional reality where people are now not only people – they are digital symbols. And those symbols become more important as a matter of “marketing” than people’s true personality. Now, one could argue that social perception has always had a communicative symbolism, even before the computer age. But nooooooothing like today. Social media has become a social prison and a strong means of social control, in fact. Beyond that, as most know, social media is literally designed like a drug. And it acts like it as people get more and more addicted to being seen and addicted to molding the way they want the world to view them – no matter how false the image (If there is any word that defines peoples’ behavior here – it is pretention). Dopamine fires upon recognition and, coupled with cell phone culture, we now have a sea of people in zombie like trances looking at their phones (literally) thousands of times a day, merging their direct, true interpersonal social reality with a virtual “social media” one. No one can read anymore... they just swipe a stream of 200 character headlines/posts/tweets. understanding the world as an aggregate of those fragmented sentences. Massive loss of comprehension happening, replaced by usually agreeable, "in-bubble" views - hence an actual loss of variety. So again, this isn’t to say non-commercial focused social media doesn’t have positive purposes, such as with activism at times. But, on the whole, it merely amplifies a general value system disorder of a “LOOK AT ME! LOOK AT HOW GREAT I AM!” – rooted in systemic insecurity. People lying to themselves, drawing meaningless satisfaction from superficial responses from a sea of avatars. And it’s no surprise. Market economics demands people self promote shamelessly, coupled with the arbitrary constructs of beauty and success that have also resulted. People see status in certain things and, directly or pathologically, use those things for their own narcissistic advantage. Think of those endless status pics of people rock climbing, or hanging out on a stunning beach or showing off their new trophy girl-friend, etc. It goes on and on and worse the general public generally likes it, seeking to imitate those images/symbols to amplify their own false status. Hence the endless feedback loop of superficiality. And people wonder why youth suicides have risen… a young woman looking at a model of perfection set by her peers, without proper knowledge of the medium, can be made to feel inferior far more dramatically than the typical body image problems associated to traditional advertising. That is just one example of the cultural violence inherent. The entire industry of social media is BASED on narcissistic status promotion and narrow self-interest. That is the emotion/intent that creates the billions and billions in revenue these platforms experience, as they in turn sell off people’s personal data to advertisers and governments. You are the product, of course.

I know more than he does, she thinks, in this mad excess of arrogance. I may work in an advertising agency. I may prefer central heating to carrying coals, and a frozen pizza to a fresh mackerel, but I grant the world its dignity. I am aware of what I don't know, don't understand, and that's more than you can do. My body moves with the tides, bleeds with the moon, burns in the sun: I, Minette, I am a poor passing fragment of humanity: I obey laws that I only dimly understand, but I aware that the penalty of defying them is at best disaster, at worst death. ("The Man With No Eyes")

Monch was on no simple retreat. The journey he had plotted for himself was much longer, and took him many buckets away from Appollon to Angarr's Sorrow, the land of fetid bogs in southeastern Sarthiss. This was a world far away from everything he knew... from everyone he knew. Granted, the list of people he knew was exceptionally short, especially since Monch was horrible with names and only slightly less horrible with faces. Regardless, he did not wish to accidentally advertise his inexperience to anyone he might possibly know, which is why he travelled so far afield. There were ruins in the swamps, ruins hidden under years of neglect and heavy with decay. Things lurked in those ruins, inhuman beasts with forbidden hungers. He intended to use the dangers of the swamps as the whetstone that would hone his abilities to a razor-keen edge. Monch would test his blade against and come back all the stronger... ...or dead. No... that wasn't right. Given the fact that he was immortal, death really wasn't an option. So then, he would come back stronger... ...or something something horrible. Monch decided to fill in those particular details later on, when he had time to ponder his autobiography at length. He would tidy up that particular idiom later.

I suppose that many think we live in a cheap and sensational age, all sky-signs and headlines; an age of advertisement and standardization. And yet, this is a more enlightened age than any human beings have lived in hitherto. For instance, practically all of us can read. Some of you may say: ‘Ah! But what? Detective stories, scandals, and the sporting news.’ No doubt, compared with Sunday newspapers and mystery stories, the Oedipus, Hamlet and Faust are very small beer. All the same, the number of volumes issued each year continually gains on the number of the population in all Western countries. Every phase and question of life is brought more and more into the limelight. Theatres, cinemas, the radio, and even lectures, assist the process. But they do not, and should not replace reading, because when we are just watching and listening, somebody is taking very good care that we should not stop and think. The danger in this age is not of our remaining ignorant; it is that we should lose the power of thinking for ourselves. Problems are more and more put before us, but, except to crossword puzzles and detective mysteries, do we attempt to find the answers for ourselves? Less and less. The short cut seems ever more and more desirable. But the short cut to knowledge is nearly always the longest way round. There is nothing like knowledge, picked up by or reasoned out for oneself.

He left the classroom, left India and gave up. He returned to his Midwest, picked up a practical degree in journalism, married, lived in Nevada and Mexico, did odd jobs, worked as a journalist, a science writer and an industrial-advertising writer. He fathered two children, bought a farm and a riding horse and two cars and was starting to put on middle-aged weight. His pursuit of what has been called the ghost of reason had been given up. That’s extremely important to understand. He had given up. Because he’d given up, the surface of life was comfortable for him. He worked reasonably hard, was easy to get along with and, except for an occasional glimpse of inner emptiness shown in some short stories he wrote at the time, his days passed quite usually.

In the longer term, by bringing together enough data and enough computing power, the data giants could hack the deepest secrets of life, and then use this knowledge not just to make choices for us or manipulate us but also to reengineer organic life and create inorganic life-forms. Selling advertisements may be necessary to sustain the giants in the short term, but tech companies often evaluate apps, products, and other companies according to the data they harvest rather than according to the money they generate. A popular app may lack a business model and may even lose money in the short term, but as long as it sucks data, it could be worth billions.4 Even if you don’t know how to cash in on the data today, it is worth having it because it might hold the key to controlling and shaping life in the future. I don’t know for certain that the data giants explicitly think about this in such terms, but their actions indicate that they value the accumulation of data in terms beyond those of mere dollars and cents. Ordinary humans will find it very difficult to resist this process. At present, people are happy to give away their most valuable asset—their personal data—in exchange for free email services and funny cat videos. It’s a bit like African and Native American tribes who unwittingly sold entire countries to European imperialists in exchange for colorful beads and cheap trinkets. If, later on, ordinary people decide to try to block the flow of data, they might find it increasingly difficult, especially as they might come to rely on the network for all their decisions, and even for their healthcare and physical survival.

On the first day of his duel with the bears, Saunders, operating behind his mask of brokers, bought 33,000 shares of Piggly Wiggly, mostly from the short sellers; within a week he had brought the total to 105,000—more than half of the 200,000 shares outstanding. Meanwhile, ventilating his emotions at the cost of tipping his hand, he began running a series of advertisements in which he vigorously and pungently told the readers of Southern and Western newspapers what he thought of Wall Street. “Shall the gambler rule?” he demanded in one of these effusions. “On a white horse he rides. Bluff is his coat of mail and thus shielded is a yellow heart. His helmet is deceit, his spurs clink with treachery, and the hoofbeats of his horse thunder destruction. Shall good business flee? Shall it tremble with fear? Shall it be the loot of the speculator?” On Wall Street, Livermore went on buying Piggly Wiggly.

In fact, only six days later, with Chief Justice Marshall not participating, the Court avoided a possible constitutional confrontation. Voting 5–0 in Stuart v. Laird (1803), the justices upheld Congress’s repeal of the Judiciary Act of 1801, a move some historians see as reflecting the Court’s unwillingness to test the full dimensions of the power it had just claimed for itself. More than half a century would pass before the Supreme Court again declared an act of Congress unconstitutional. That was the Dred Scott decision of 1857 (Scott v. Sandford), invalidating the Missouri Compromise and holding that Congress lacked authority to abolish slavery in the territories. That notorious decision, a step on the road to the Civil War, was perhaps not the best advertisement for judicial review. But since then, the Court has lost its early reticence. It has declared acts of Congress unconstitutional more than 150 times.

But she would not have slept for anything. Tilting her head she could see the red moon and the stars rising and lowering over the uneven road. The car rushed between rows of sloping pines whose trunks were barred with white paint, and past an army of advertisements for gasoline, Chianti, and men’s hats. Once in a while they passed through a village whose main and single street shone like a fair with a confusion of neon lights, and in whose unadorned cafés children, too late out of bed, slept on their mothers’ laps. As clearly as if it were day she could picture the symmetrical Tuscan landscape that extended on either side. She had made this journey from Florence a dozen times before without ever finding it too short, but tonight the numbered notices of decreasing kilometres seemed to be posted at every turn. She wanted to go on for ever - but wanted it intensely, as if it were a possibility - and wondered whether she had ever been as happy as this.

Back in Russia, where they’re still getting acclimated to the whole capitalism thing, most TV advertising took a straightforward approach to persuasion. Thus, even though I don’t speak Russian, I had no trouble understanding Russian ads. They were all along the lines o: “Oh, no, there’s a stain on the tablecloth! What will Mom do? Thank goodness for this effective detergent!” Not so in Japan, where sophisticated consumers have grown bored with simple persuasion, forcing advertisers to get wildly inventive. Japanese TV ads have at this point evolved into an abstract mishmash of symbols and sounds. Your average thirty-second Japanese commercial is something like: Here’s a man holding a giraffe. Now the giraffe morphs into a rainbow. The rainbow is friends with a talking pencil, and they live together on a spaceship. A few seconds of laughter! A snippet of loud reggae music! Fad out. At least half the time, I have no idea what the product being advertised is or what it does. And yet I very much enjoy the ads. They’re like short-acting hallucinogens.

Women select short-term sexual relationships when men cannot improve their children’s survival, when there are too few men, or when their upbringing has signaled that men are unreliable investors in their progeny. Short-term relationships for women often amount to serial monogamy in response to a population of males, none of whom can or will provide sustained economic and emotional commitment. And if she can maintain her attractiveness in the face of her increasing age, decreasing looks, and the handicap (from a prospective partner’s viewpoint) of already born children, she can also gain the advantage of genetic diversity and perhaps better genetic quality in her children. But the most secure and stable route is to attract a male who will commit, providing the long-term assistance and resources that she needs to raise multiple offspring simultaneously. Unfortunately that idea has occurred to other women also and she is in a competitive market-place. The currency of the marketplace is what men want in a female partner. To trade successfully, she must advertise her assets by showing that she has more desirable qualities than her female rivals.

The billboards ruin everything. The historical flavor, the old-time architecture, even the beauty of the wooded hillside—all are sacrificed. Pole-lines and wires may be accepted, like fences, as part of the basic American landscape. They do their work without striving to be conspicuous, and often their not-ungraceful curves add a touch of interest, an intricacy of pattern, even some beauty. Billboards are different. . . . billboards blast themselves into the viewer's consciousness. . . . some of the smaller billboards—those advertising local hotels, service-stations, or small industries—seem to have a certain rooting in the soil, and are often modest and comparatively harmonious to the setting. The large billboards—owned by special companies, usually advertising the products of mass-production—are always placed in the most conspicuous spots, and have designs and colors carefully chosen to clash with the background. One feels a difference between a home-produced: "Stop at Joe's Service Station for Gas—Two Miles," or "The Liberty Café—Short Orders at All Hours—Give Us a Try!" and some gigantic rectangle advertising tires or beer. Large billboards are now springing up along U. S. 40 even in the vastnesses of the Nevada sagebrush country. They are an abomination! Personally, I try to buy as little as possible of anything that is so advertised.

DOES HARVARD MAKE YOU SMARTER? Swimmer’s Body Illusion As essayist and trader Nassim Taleb resolved to do something about the stubborn extra pounds he’d be carrying, he contemplated taking up various sports. However, joggers seemed scrawny and unhappy, and bodybuilders looked broad and stupid, and tennis players? Oh, so upper-middle class! Swimmers, though, appealed to him with their well-built, streamlined bodies. He decided to sign up at his local swimming pool and to train hard twice a week. A short while later, he realised that he had succumbed to an illusion. Professional swimmers don’t have perfect bodies because they train extensively. Rather, they are good swimmers because of their physiques. How their bodies are designed is a factor for selection and not the result of their activities. Similarly, female models advertise cosmetics and thus, many female consumers believe that these products make you beautiful. But it is not the cosmetics that make these women model-like. Quite simply, the models are born attractive and only for this reason are they candidates for cosmetics advertising. As with the swimmers’ bodies, beauty is a factor for selection and not the result. Whenever we confuse selection factors with results, we fall prey to what Taleb calls the swimmer’s body illusion. Without this illusion, half of advertising campaigns would not work

A reply dated 13 May finally arrived from the town clerk. Mr Mottershead could open the zoo subject to: 1) the type of animals being limited to those already described in previous correspondence; 2) the estate should not be used as an amusement park, racing track or public dance hall; and 3) no animals were to be kept within a distance of a hundred feet from the existing road. This necessitated the purchase of an additional strip of land between the road and the estate, which would have to be securely enclosed, but which couldn't be used for animals. (First it was used as a children's playground and later became a self-service cafe.) Somehow my dad managed to get a further mortgage of £350 to pay for the land and fencing. Of all the conditions, the most damaging in the long term was the last: the zoo was allowed 'no advertisement, sign or noticeboard which can be seen from the road above-mentioned'. Only a small sign at the entrance to the estate would be permitted, which meant the lodge, which was a good twenty-five yards from the road was completely invisible to any passing car. This would remain a problem for a very long time. For many years, the night before bank holidays, Dad and his friends would have to go out and hang temporary posters under the official road signs on the Chester bypass. The police turned a blind eye as long as they were taken down shortly afterwards.

In 1997 an IBM computer called Deep Blue defeated the world chess champion Garry Kasparov, and unlike its predecessors, it did not just evaluate trillions of moves by brute force but was fitted with strategies that intelligently responded to patterns in the game. [Y]ou might still object that chess is an artificial world with discrete moves and a clear winner, perfectly suited to the rule-crunching of a computer. People, on the other hand, live in a messy world offering unlimited moves and nebulous goals. Surely this requires human creativity and intuition — which is why everyone knows that computers will never compose a symphony, write a story, or paint a picture. But everyone may be wrong. Recent artificial intelligence systems have written credible short stories, composed convincing Mozart-like symphonies, drawn appealing pictures of people and landscapes, and conceived clever ideas for advertisements. None of this is to say that the brain works like a digital computer, that artificial intelligence will ever duplicate the human mind, or that computers are conscious in the sense of having first-person subjective experience. But it does suggest that reasoning, intelligence, imagination, and creativity are forms of information processing, a well-understood physical process. Cognitive science, with the help of the computational theory of mind, has exorcised at least one ghost from the machine.

Even if we act to erase material poverty, there is another greater task; it is to confront the poverty of satisfaction – purpose and dignity – that afflicts us all. Too much and for too long, we seemed to have surrendered personal excellence and community values in the mere accumulation of material things. Our Gross National Product, now, is over $800 billion a year, but that Gross National Product … counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl. It counts napalm and counts nuclear warheads and armored cars for the police to fight the riots in our cities. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children. Yet the Gross National Product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country. It measures everything in short, except that which makes life worthwhile.

If I wished to satirise the present political order I should borrow for it the name which Punch invented during the first German War: Govertisement. This is a portmanteau word and means “government by advertisement.” But my intention is not satiric; I am trying to be objective. The change is this. In all previous ages that I can think of the principal aim of rulers, except at rare and short intervals, was to keep their subjects quiet, to forestall or extinguish widespread excitement and persuade people to attend quietly to their several occupations. And on the whole their subjects agreed with them. They even prayed (in words that sound curiously old-fashioned) to be able to live “a peaceable life in all godliness and honesty” and “pass their time in rest and quietness.” But now the organisation of mass excitement seems to be almost the normal organ of political power. We live in an age of “appeal,” “drives,” and “campaigns.” Our rulers have become like schoolmasters and are always demanding “keenness.” And you notice that I am guilty of a slight archaism in calling them “rulers.” “Leaders” is the modern word. I have suggested elsewhere that this is a deeply significant change of vocabulary. Our demand upon them has changed no less than theirs on us. For of a ruler one asks justice, incorruption, diligence, perhaps clemency; of a leader, dash, initiative, and (I suppose) what people call “magnetism” or “personality.

The DUCE diverted funds intended for the Fiume adventure, and used them for His own election campaign. He was arrested for the illegal possession of arms, sent parcel bombs to the Archbishop of Milan and its mayor, and after election was, as is well-known, responsible for the assassination of Di Vagno and Matteoti. Since then He has been responsible for the murders of Don Mizzoni Amendola, the Rosselli brothers, and the journalist Piero Gobetti, quite apart from the hundreds who have been the victims of His squadistri in Ferrara, Ravenna and Trieste, and the thousands who have perished in foreign places whose conquest was useless and pointless. We Italians remain eternally grateful for this, and consider that so much violence has made us a superior race, just as the introduction of revolvers into Parliament and the complete destruction of constitutional democracy have raised our institutions to the greatest possible heights of civilisation. Since the illegal seizure of power, Italy has known an average of five acts of political violence per diem, the DUCE has decreed that 1922 is the new Annus Domini, and He was pretended to be a Catholic in order to dupe the Holy Father into supporting Him against the Communists, even though He really is one Himself. He has completely suborned the press by wrecking the premises of dissident newspapers and journals. In 1923 he invaded Corfu for no apparent reason, and was forced to withdraw by the League of Nations. In 1924 He gerrymandered the elections, and He has oppressed minorities in the Tyrol and the North-East. He sent our soldiers to take part in the rape of Somalia and Libya, drenching their hands in the blood of innocents, He has doubled the number of the bureaucracy in order to tame the bourgeoisie, He has abolished local government, interfered with the judiciary, and purportedly has divinely stopped the flow of lava on Mt Etna by a mere act of will. He has struck Napoleonic attitudes whilst permitting Himself to be used to advertise Perugina chocolates, He has shaved his head because He is ashamed to be seen to be going bald, He has been obliged to hire a tutor to teach Him table manners, He has introduced the Roman salute as a more hygienic alternative to the handshake, He pretends not to need spectacles, He has a repertoire of only two facial expression, He stands on a concealed podium whilst making speeches because He is so short, He pretends to have studied economics with Pareto, and He has assumed infallibility and encouraged the people to carry His image in marches, as though He were a saint. He is a saint, of course. He has (and who are we to disagree?) declared Himself greater than Aristotle, Kant, Aquinas, Dante, Michelangelo, Washington, Lincoln, and Bonaparte, and He has appointed ministers to serve Him who are all sycophants, renegades, racketeers, placemen, and shorter than He is. He is afraid of the Evil Eye and has abolished the second person singular as a form of address. He has caused Toscanini to be beaten up for refusing to play 'Giovinezza', and He has appointed academicians to prove that all great inventions were originally Italian and that Shakespeare was the pseudonym of an Italian poet. He has built a road through the site of the forum, demolishing fifteen ancient churches, and has ordered a statue of Hercules, eighty metres high, which will have His own visage, and which so far consists of a part of the face and one gigantic foot, and which cannot be completed because it has already used up one hundred tons of metal.

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All this shows a very mediocre idea of oneself - always imputing misfortune to some objective cause. Once it has been exorcized by causes, misfortune is no longer a problem: it becomes susceptible of a causal solution and, above all, it originates elsewhere - in original sin, in history, in the social order, or in natural perversion. In short, it originates in an objectivity into which we exile it the better to be rid of it. Once again, this bespeaks very little pride and self-respect. In the past, what struck you down was your destiny, your personal fatum. You didn't look for some 'objective' cause of this or some attenuating circumstance, which would amount to saying we have no part in what happens to us. There is something humiliating in that. The intelligence of evil begins with the hypothesis that our ills come to us from an evil genius that is our own. Let us be worthy of our 'perversity' of our evil genius, let us measure up to our tragic involvement in what happens to us (including good fortune). In a word, let us not be imbeciles, for imbecility in the literal sense lies in the superficial reference to misfortune and exemption from evil. This is how we make imbeciles of the victims themselves, by confining them to their condition of victim. And by the compassion we show them we engage in a kind of false advertising for them. We take no account of what degree of choice and defiance, of connivence with oneself, of - unconscious or quasi-deliberate - provocative relation to evil there may be in AIDS, in drug-taking, in suffering and alienation, in voluntary servitude - in this acting-out in the fatal zone. It is the same with suicide, which is always ascribed to depressive motivations with no account taken of an originality of, an original will to commit, the act itself (Canetti speaks in the same way of the interpretation of dreams as a violence done to dreams that takes no account of their literalness). So, the understanding of misfortune is everywhere substituted for the intelligence of evil. Now, unlike the former, this latter rests on the rejection of the presumption of innocence. By contrast with that understanding, we are all presumptive wrongdoers - but not responsible ones, for, in the last instance, we do not have to answer for ourselves - that is the business of destiny or of the divinity. For the act we commit, it is right we should be dealt with - and indeed punished - accordingly. We are never innocent of that act in the sense of having nothing to do with it or being victims of it. But this does not mean we are answerable for it either, as that would suppose we were answerable for ourselves, that we were invested with total power over ourselves, which is a subjective illusion. It's a good thing we don't possess that power or that responsibility. A good thing we are not the causes of ourselves - that at least confers some degree of innocence on us. For the rest, we are forever complicit in what we do, even if we are not answerable to anyone. So we are both irresponsible and without excuses. Never explain, never complain.

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the data used in targeting ads are garbage. The algorithms being used to deliver advertising are garbage. Nico concludes that old-school mass marketing, without targeting and audience data, will “create better ROIs in many situations.”4 The whole edifice of online advertising is, in short, bunk.

A TikTok clone app script is a pre-built software solution that allows you to create a short-form video sharing app that is similar to TikTok in terms of features and functionality. TikTok clone scripts are typically much less expensive than developing a custom app from scratch, and they can be deployed quickly, allowing you to launch your video sharing app in a short amount of time. TikTok clone scripts are highly customizable, allowing you to tailor the platform to your specific needs. For example, you can change the branding of the app, add or remove features, and integrate your own monetization strategies. Here are some of the key features that you should look for in a TikTok clone app script: • Video recording and editing: The script should allow users to record and edit short-form videos. Editing features should include trimming, cropping, adding music and effects, and more. • Social features: The script should include social features such as following other users, liking and commenting on videos, and creating and participating in challenges. • Content moderation: The script should have robust content moderation systems in place to prevent the spread of harmful or offensive content. • Monetization options: The script should support a variety of monetization options, such as in-app advertising, subscription fees, and virtual goods. Once you have chosen a TikTok clone app script, you will need to work with a development team to customize the script and deploy your app. The development team will also help you to set up your monetization strategies and launch your app on the App Store and Google Play.

Researchers have conclusively proven that honeybees have an absolute standard for assessing the quality of a nesting site. The vigorousness of their waggle dance, translated into the number of dance circuits, indicates the quality of a particular site. A honeybee takes between fifteen minutes and an hour to evaluate a potential site. She inspects the cavity’s outside and spends a lot of time inside walking around and taking short flights. If the bee finds the nesting site desirable on first inspection, she returns to the swarm and advertises the site with a waggle dance. If another bee follows her to this site, she will perform almost the same waggle dance (in terms of duration and intensity) when she returns to the swarm. Honeybees have a universal standard for assessing nest quality.

As they did without monarchy and slavery, so they also got on without the stock exchange, the advertisement, the secret police, and the bomb.

Information is power. Anyone interested in power grasps that idea very quickly. The media, the public relations people, the politicians, and advertisers who regulate much of the public flow of information have far more power than most people realize. They filter and channel information. Often they do so for short-term, self-interested purposes. It’s no wonder that our social systems so often run amok.

Direct response marketing is designed to evoke an immediate response and compel prospects to take some specific action, such as opting in to your email list, picking up the phone and calling for more information, placing an order or being directed to a web page. So what makes a direct response ad? Here are some of the main characteristics: It’s trackable. That is, when someone responds, you know which ad and which media was responsible for generating the response. This is in direct contrast to mass media or “brand” marketing—no one will ever know what ad compelled you to buy that can of Coke; heck you may not even know yourself. It’s measurable. Since you know which ads are being responded to and how many sales you’ve received from each one, you can measure exactly how effective each ad is. You then drop or change ads that are not giving you a return on investment. It uses compelling headlines and sales copy. Direct response marketing has a compelling message of strong interest to your chosen prospects. It uses attention-grabbing headlines with strong sales copy that is “salesmanship in print.” Often the ad looks more like an editorial than an ad (hence making it at least three times more likely to get read). It targets a specific audience or niche. Prospects within specific verticals, geographic zones or niche markets are targeted. The ad aims to appeal to a narrow target market. It makes a specific offer. Usually, the ad makes a specific value-packed offer. Often the aim is not necessarily to sell anything from the ad but to simply get the prospect to take the next action, such as requesting a free report. The offer focuses on the prospect rather than on the advertiser and talks about the prospect’s interests, desires, fears, and frustrations. By contrast, mass media or “brand” marketing has a broad, one-size-fits-all marketing message and is focused on the advertiser. It demands a response. Direct response advertising has a “call to action,” compelling the prospect to do something specific. It also includes a means of response and “capture” of these responses. Interested, high-probability prospects have easy ways to respond, such as a regular phone number, a free recorded message line, a website, a fax back form, a reply card or coupons. When the prospect responds, as much of the person’s contact information as possible is captured so that they can be contacted beyond the initial response. It includes multi-step, short-term follow-up. In exchange for capturing the prospect’s details, valuable education and information on the prospect’s problem is offered. The information should carry with it a second “irresistible offer”—tied to whatever next step you want the prospect to take, such as calling to schedule an appointment or coming into the showroom or store. Then a series of follow-up “touches” via different media such as mail, email, fax and phone are made. Often there is a time or quantity limit on the offer.

to make him pay you for your product, you must make it pay him to read about it.

Arthur Brisbane defined good writing, are “easier to read than to skip.

Whenever people are particularly muddled in their thinking they invent big words to cover their confusion.

advertising is nothing but an expense (not an investment) unless it gets the kind of action desired by the advertiser.

The twenty-first-century shift into real-time analytics has only made the danger of metrics more intense. Avinash Kaushik, digital marketing evangelist at Google, warns that trying to get website users to see as many ads as possible naturally devolves into trying to cram sites with ads: “When you are paid on a [cost per thousand impressions] basis the incentive is to figure out how to show the most possible ads on every page [and] ensure the visitor sees the most possible pages on the site.… That incentive removes a focus from the important entity, your customer, and places it on the secondary entity, your advertiser.” The website might gain a little more money in the short term, but ad-crammed articles, slow-loading multi-page slide shows, and sensationalist clickbait headlines will drive away readers in the long run. Kaushik’s conclusion: “Friends don’t let friends measure Page Views. Ever.

There's a beep. And, in that fraction of a second, I see it all → . . Me in bed, covered in lipstick and talcum powder; falling down the coach aisle; smashing into a hat-stall; climbing under a table; thirty hands in the air; spinning under a spotlight; jumping in the snow; a ponytail, cut off; sitting on a catwalk; standing on a doorstep; my first kiss, on a television set. I see a Japanese fish market and an octopus; a sumo stage; a glass box and a hundred dolls; a shining lake; a zebra crossing; a brand-new sister. I see New York and a governess; a fairground ride; a planetarium; a party; Brooklyn Bridge. Toilet paper and Icarus; dinosaur biscuits; posters; Marrakesh and a monkey; parties of stars. Picnics and coffee; an advertising agency; a doppelganger; an Indian elephant and firework clouds of paint; a cafe, filled with pink. I see Sydney and diving and a fashion show that glittered with gold. In short: I see a whole world, opening behind me. And a new world, opening in front. A world that I fit into perfectly.

Your focus is a scarce asset, which is why marketers spend billions of dollars to attract your attention. Many apps are designed to hook you. Social media companies like YouTube, Facebook, and Instagram know that the more time you spend on their platforms, the more money they make through advertising. Perhaps one of their greatest recent discoveries is the use of notifications. How many times have you opened an app just because a red notification pops up on your screen? And how much time did you waste subsequently? I wouldn’t be surprised if it ran into hundreds of hours each year.

Across the top was printing in gold letters: All intentional lies, in adv., editorial, news, or any other column... Scarlet All malicious matter... Crimson All careless or ignorant mistakes... Pink All for direct self-interest of owner... Dark green All mere bait—to sell the paper... Bright green All advertising, primary or secondary... Brown All sensational and salacious matter... Yellow All hired hypocrisy... Purple Good fun, instruction and entertainment... Blue True and necessary news and honest editorials... Ordinary print You never saw such a crazy quilt of a paper.

He believed,” recalled Kolb, “that American society, in its tail-finned post-war boom of success, was in danger of getting it all wrong. His strictures—on materialism, television, spectator sports, celebrities, conspicuous consumption, Miss America contests, fraternities and sororities, political platitudes, journalistic distortion, and deceptive advertising—were brought home intact by youngsters eager to twit to their parents and caused many an uproar around Wellesley dinner tables.

Social media companies like YouTube, Facebook, and Instagram know that the more time you spend on their platforms, the more money they make through advertising.

It was September. Autumn only in advertisements. Cartoon orange leaves and red backpacks lining the signs for back to school sales. The warmth whittling down, but still keeping us in short sleeves.

In 1925, an advertisement began appearing in newspapers and magazines across America. It depicted a slim woman with short hair standing on a diving board, clad in a one-piece bathing suit, looking pleased with her herself. But next to her, in shadow, stood her future self: dowdy and obese. “This Is You Five Years From Now!” read the caption. “When Tempted to Over-indulge, Reach for a Lucky Instead.” The ad, for Lucky Strike cigarettes, was made by American Tobacco, which was the first cigarette manufacturer to realize that obesity could be used as a marketing cudgel. Until then, smoking had been an overwhelmingly male pastime. But in looking to expand sales, the cigarette manufacturers began pitching tobacco to women as an appetite suppressant.

Types of Advertising or as they say the flowchart of it goes as: Ensure to mark their presence Elicit the presence felt Emphasize on the presence making Execute on the presence gained Excel at the final attention The 5 Es takes you to the 6th E- Excellence. The step by step process brings you close enough to your customer or audience’s emotional aspect which eventually is the deciding factor in the buying-selling course. This short version of selling is tough because when you fall at one step, the chain breaks. It’s a series of strategies built to be chased in an order.

Wonderful-Voice is told not to think less of this world, our world, just because it is full of mud, stones, and impurities.  I think this is an important reminder for us.  We should not think that we are somehow inferior, or that our faults are something to be ashamed of.  There is much in society that seeks to have us believe that we are somehow inferior.  Think about advertisements for example, the whole purpose of advertisements is to convince you that you are incomplete, or lacking, or inferior to some ideal because you don’t use a particular product.  You may have even received messages in school or growing up, which you carry around, that make you feel you are not worthy of being happy. The message of this chapter is that there is not one among us who is disqualified from attaining enlightenment or of being happy.  We are not missing anything, nor are we short of anything, nor are we not good enough to become Buddhas.

Whether it be brand marketers trumpeting the new BMW X5, game developers getting players to spend real money on virtual goods, or someone selling an online nursing degree, the only difference is the time frame in which those different goals occur—in other words, the time between attention and action. If the time frame is very short, like browsing for and buying a shirt at nordstroms.com, it’s called “direct response,” or “DR” advertising. If the time frame is very long, such as making you believe life is unlivable outside the pricey mantle of a Burberry coat, it’s called “brand advertising.” Note that the goal is the same in both: to make you buy shit you likely don’t need with money you likely don’t have. In the former case, the trail is easily trackable, as the “conversion” usually happens online, usually after clicking on the very ad you were served.* In the latter, the media employed is a multipronged strategy of Super Bowl ads, Internet advertising, postal mail, free keychains, and God knows what else. Also, the conversion happens way after the initial exposure to the media, and often offline and in a physical space, like at a car dealership. The tracking and attribution are much harder, due to both the manifold media used and the months or years gone by between the exposure and the sale. As such, brand advertising budgets, which are far larger than direct-response ones, are spent in embarrassingly large broadsides, barely targeted or tracked in any way. Now you know all there is to know about advertising. The rest is technical detail and self-promoting bullshit spun by agencies. You’re officially as informed as the media tycoons who run the handful of agencies that manage our media world.

To apprehend myself as victim in a sexist society is to know that there are few places where I can hide, that I can be attacked almost anywhere, at any time, by virtually anyone. Innocent chatter, the currency of ordinary social life, or a compliment (“You don’t think like a woman”), the well-intentioned advice of psychologists, the news item, the joke, the cosmetics advertisement—none of these is what it is or what it was. Each reveals itself, depending on the circumstances in which it appears, as a threat, an insult, an affront, as a reminder, however, subtle, that I belong to an inferior caste. In short, these are revealed as instruments of oppression or as articulations of a sexist institution. Since many things are not what they seem to be and since many apparently harmless sorts of things can suddenly exhibit a sinister dimension, social reality is revealed as deceptive.

The inventor of GDP cautioned against including in its calculation expenditure for the military, advertising, and the financial sector,33 but his advice fell on deaf ears. After World War II, Kuznets grew increasingly concerned about the monster he had created. “Distinctions must be kept in mind between quantity and quality of growth,” he wrote in 1962, “between costs and returns, and between the short and long run. Goals for more growth should specify more growth of what and for what.

A Professional Image The image you project begins with the first phone call you make. If you feel some initial anxiety, remind yourself that other people are calling too; you are entitled to inquire as well. Be professional, giving your name and the reason for your call, and then ask the name of the appropriate person to contact. At smaller establishments, the person who answers the phone may well be the person doing the hiring, so you should project a professional image from the outset. Your phone manner, including language, tone of voice, and level of assertiveness, is reflected even in a short telephone conversation. That first phone call is what may or may not get you in the door for an interview. If you don’t conduct yourself professionally, that may be as far as it goes. For example, I once received a phone call from someone interested in a position I had advertised. The man who called about the job—who may not have realized that “the boss” himself would answer the phone—was eating as he spoke to me. If he cared so little about the position that he could not make the effort to behave professionally, how would he act on the job? It wasn’t worth my time to find out! To prepare yourself mentally for the initial phone call, determine first of all how you would like to be perceived. This behavior rehearsal exercise will help to put you in the proper frame of mind for making the call. Sit back in a comfortable chair, close your eyes, take a deep breath . . . let go. Now, use the TV screen in your head to picture yourself making the phone call. See, hear, smell, touch the scene. See yourself being confident, communicating clearly, and receiving a favorable response. Above all, you are relaxed and natural.

In short, Obama, his family, and his administration were a walking advertisement for the ease with which black people could be fully integrated into the unthreatening mainstream of American culture, politics, and myth. And that was always the problem.

Robert F. Kennedy in 1968: Too much and too long, we seem to have surrendered personal excellence and community values in the mere accumulation of material things. Our gross national product … if we judge America by that … counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage.… Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile.

Our gross national product, now, is over eight hundred billion dollars a year, but that GNP--if we should judge America by that--counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for those who break them. It counts the destruction of our redwoods and the loss of our natural wonder in chaotic sprawl. It counts napalm and the cost of a nuclear warhead, and armored cars for police who fight riots in our streets. It counts Whitman's rifle and Speck's knife, and the television programs which glorify violence in order to sell toys to our children. Yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages; the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage; neither our wisdom nor our learning; neither our compassion nor our devotion to our country; it measures everything, in short, except that which makes life worthwhile. And it can tell us everything about America except why we are proud that we are Americans.

In short: Write the way people think. Nike knew what it was doing when it coined the slogan “Just do it.” Grammatically, this phrase makes no sense. Your high-school English teacher would scold the copywriter for not being clear about the antecedent for “it.

Thomas Merton to write: The modern child may early in his or her existence have natural inclinations toward spirituality. The child may have imagination, originality, a simple and individual response to reality, and even a tendency to moments of thoughtful silence and absorption. All these tendencies, however, are soon destroyed by the dominant culture. The child becomes a yelling, brash, false little monster, brandishing a toy gun or dressed up like some character he has seen on television. His head is filled with inane slogans, songs, noises, explosions, statistics, brand names, menaces, ribaldries, and cliches. Then, when the child gets to school, he learns to verbalize, rationalize, to pace, to make faces like an advertisement, to need a car and in short, to go through life with an empty head conforming to others, like himself, in togetherness.3

This is a difficult country to look too different in—the United States of Advertising, as Paul Krassner puts it—and if you are too skinny or too tall or dark or weird or short or frizzy or homely or poor or nearsighted, you get crucified. I did. But

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This common industry arrangement is usually called “sourcing” or “contract distilling” and those companies on the receiving end are typically called NDPs, short for “non-distiller producers” (you can tell them apart on the liquor store shelf by tiny print reading “produced by,” or some similar variation, rather than “distilled by,” since they’re not technically distillers and government regulations prevent them from saying otherwise). For many upstart distilleries, sourcing is simply a way to become established while they wait for their own whiskey stocks to age, although most, understandably, don’t advertise that fact.

To make matters worse, society has built a rigorous, stubborn platform that capitalizes on your short-term desires. There’s a reason why there are so many takeaway places at every corner. There’s a reason why the “latest” product promises to make your pain go away now and forever. An example is the problem of being overweight. Not only has society created the problem of obesity by advertising and making fatty food so freely available (it’s where the money is made), but society has even gone a step further and created a solution to the problem that they’ve created in the first place, by giving you diet plans (a very profitable market).

advertising or PR, which gives a short burst of traffic, search engine optimization can increase traffic to your site for months or years.

Whether you’re currently a marketing executive or a college grad about to enter the field—the first growth hackers have pioneered a new way. Some of their strategies are incredibly technical and complex. The strategies also change constantly; in fact, occasionally it might work only one time. This book is short because it sticks with the timeless parts. I also won’t weigh you down with heavy concepts like “cohort analysis” and “viral coefficients.”* Instead, we will focus on the mindset—it’s far and away the most important part. I start and end with my own experiences in this book, not because I am anyone special but because I think they illustrate a microcosm of the industry itself. The old way—where product development and

Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. We want red carpet and celebrities. Most dangerously we assume we need to get as many customers as possible in a very short window of time—and if it doesn’t work right away, we consider the whole thing a failure (which, of course, we cannot afford). Our delusion is that we should be Transformers and not The Blair Witch Project. Needless to say, this is preposterous. Yet you and I have been taught, unquestionably, to follow it for years. What’s wrong with it? Well, for starters: most movies fail. Despite the glamour and the history of movie marketing, even after investing

Gross National Product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage. It counts special locks for our doors and the jails for the people who break them. It counts the destruction of the redwood and the loss of our natural wonder in chaotic sprawl,” he said. “Yet the gross national product does not allow for the health of our children, the quality of their education or the joy of their play. It does not include the beauty of our poetry or the strength of our marriages, the intelligence of our public debate or the integrity of our public officials. It measures neither our wit nor our courage, neither our wisdom nor our learning, neither our compassion nor our devotion to our country, it measures everything in short, except that which makes life worthwhile.