Shareable World Quotes

For consumers, most of these problems are invisible. That is by design. You’re not supposed to know that the trending topics on Twitter were sifted through by a few destitute people making pennies. You’re not supposed to realize that Facebook can process the billions of photos, links, and shareable items that pass through its network each day only because it recruits armies of content moderators through digital labor markets. Or that these moderators spend hours numbly scrolling through grisly photos that people around the world are trying to upload to the network. Uber’s selling point is convenience: press a button on your phone and a car will arrive in minutes, maybe seconds, to take you anywhere you want to go. As long as that’s what happens, what do consumers have to complain about? Now joined by a host of start-up delivery services, ride-sharing companies are in the business of taking whomever or whatever from point A to point B with minimal fuss or waiting time. That this self-indulgent convenience ultimately comes at the expense of others is easily brushed off or shrouded in the magical promise that anything you want can be produced immediately.

SOC is about knowing how to make content specific for LinkedIn versus Facebook versus TikTok versus every other platform. How should your videos look on each platform? What should your images and carousels look like? What trending audio should you attach to your videos to increase watch time and shareability? What time should you post? How much copy should support it? What does the thumbnail look like? What do the first three seconds look and sound like? How do you incentivize people to hit the share button on a platform to create more awareness?

Each of the sub-experiments was run similarly—with each engineer owning his mission and design and collaborating at will with their peers. The primary management pull is simply to ensure that their work is reusable, shareable, and avoids limitations. Continually ask them to think bigger even as they code individual features. Google’s culture of sharing ideas—supporting bottom-up experimentation—and organizational flexibility creates a fertile world for test innovation. Whether it ends up valuable or not, you will never know unless you build it and try it out on real-world engineering problems. Google gives engineers the ability to try if they want to take the initiative, as long as they know how to measure success.