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Everything communicates
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Sergio Zyman (End of Advertising as We Know It)
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If you don't keep giving customers reasons to buy from you, they won't
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Sergio Zyman (End of Advertising as We Know It)
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The goal of advertising is to sell more stuff to more people more often for more money
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Sergio Zyman (End of Advertising as We Know It)
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Recall Sergio Zyman’s definition of marketing (more stuff to more people for
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Alistair Croll (Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly)))