Sensory Marketing Quotes

She warns me about equating complexity with quality. “All that stuff you read on wine bottles, in wine magazines, where they throw out a dozen descriptors? That’s not sensory evaluation. That’s marketing.

Product considerations in Luxury marketing   Ultra luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience. A visit

Facebook’s own North American marketing director, Michelle Klein, who told an audience in 2016 that while the average adult checks his or her phone 30 times a day, the average millennial, she enthusiastically reported, checks more than 157 times daily. Generation Z, we now know, exceeds this pace. Klein described Facebook’s engineering feat: “a sensory experience of communication that helps us connect to others, without having to look away,” noting with satisfaction that this condition is a boon to marketers. She underscored the design characteristics that produce this mesmerizing effect: design is narrative, engrossing, immediate, expressive, immersive, adaptive, and dynamic.11 If you are over the age of thirty, you know that Klein is not describing your adolescence, or that of your parents, and certainly not that of your grandparents. Adolescence and emerging adulthood in the hive are a human first, meticulously crafted by the science of behavioral engineering; institutionalized in the vast and complex architectures of computer-mediated means of behavior modification; overseen by Big Other; directed toward economies of scale, scope, and action in the capture of behavioral surplus; and funded by the surveillance capital that accrues from unprecedented concentrations of knowledge and power. Our children endeavor to come of age in a hive that is owned and operated by the applied utopianists of surveillance capitalism and is continuously monitored and shaped by the gathering force of instrumentarian power. Is this the life that we want for the most open, pliable, eager, self-conscious, and promising members of our society?

Contentment is an underrated state of mind in consumer cultures. We hardly know how to recognize it or what to do when we feel content. Maybe we think it’s boring. Or maybe the cynic inside us doesn’t believe it really exists. In Buddhist philosophy, contentment is highly valued as a state free of desire. When you are content, you are actually okay with everything just as it is. In that moment you are not struggling with any complaints or dissatisfactions. You are fully present to yourself and the world around you. A relaxed body, a calm mind, a sense of well-being—nothing more is needed. Can you recognize this state? You realize you don’t need to go to the store to get anything; you have enough. You don’t need to be entertained by sensory stimulus; you have enough. You don’t need to fill a gaping hole of hunger, anger, loneliness, or exhaustion; you are okay just as you are. This is quite a powerful teaching for combating the endless marketing of dissatisfaction.

If there is a small silver lining to my continued unemployment, it is that I have increased my hours at the farmers' market, where I am surrounded by people who love growing and making food as much as I love eating, reading, and writing about it. Every market brings with it a new sensory adventure: the toothsome crunch of Rick's millet muffins, the brazen tang of his sourdough, the sharp and herbaceous scent of his cheddar dill scones. Instead of trying to force a food connection like I did at The Morning Show, I now live and breathe an agricultural smorgasbord on an almost daily basis, poring over luscious apples and lumpy, bumpy squash and fat loaves of buttery brioche. In a strange way, despite the meager pay, I finally feel as if I'm where I belong.

In his book The Science of Enlightenment, Shinzen Young writes of learning to experience the world with “radical fullness” by focusing on every moment with “extraordinary concentration, sensory clarity, and equanimity.

Each sensory stimulus conveys specific messages to the audience, shaping brand personalities and product quality.

A brand universe or brandverse is a unique set of sensory experiences that consumers can access and explore. It is built around a brand’s story, values, and personality, capturing its essence in an immersive, multi-sensory way.

In raw markets, the scent of money deadens all other sensory and ethical organs.

This is a miracle of coevolution—the bacteria that coexist with us in our bodies enable us to exist. Microbiologist Michael Wilson notes that “each exposed surface of a human being is colonized by microbes exquisitely adapted to that particular environment.”21 Yet the dynamics of these microbial populations, and how they interact with our bodies, are still largely unknown. A 2008 comparative genomics analysis of lactic acid bacteria acknowledges that research is “just now beginning to scratch the surface of the complex relationship between humans and their microbiota.”22 Bacteria are such effective coevolutionary partners because they are highly adaptable and mutable. “Bacteria continually monitor their external and internal environments and compute functional outputs based on information provided by their sensory apparatus,” explains bacterial geneticist James Shapiro, who reports “multiple widespread bacterial systems for mobilizing and engineering DNA molecules.”23 In contrast with our eukaryotic cells, with fixed genetic material, prokaryotic bacteria have free-floating genes, which they frequently exchange. For this reason, some microbiologists consider it inappropriate to view bacteria as distinct species. “There are no species in prokaryotes,” state Sorin Sonea and Léo G. Mathieu.24 “Bacteria are much more of a continuum,” explains Lynn Margulis. “They just pick up genes, they throw away genes, and they are very flexible about that.”25 Mathieu and Sonea describe a bacterial “genetic free market,” in which “each bacterium can be compared to a two-way broadcasting station, using genes as information molecules.” Genes “are carried by a bacterium only when needed . . . as a human may carry sophisticated tools.”26

The 'sensitive' person is a term to label a 'well-adjusted' person whose sensory perception and thought have survived the marketing onslaught and cultural indoctrination of the society of the spectacle.

The halo effect depends not on the ingredients themselves but on the eater, or more specifically, on the degree of control the eater has over his or her food. Before the 1800s, sugar itself separated rich from poor; now it is your state of mind while enjoying the sugar that separates the haves from the have-nots. For instance, Drewnowski’s absolute favorite dessert is a slice of coconut cream pie—not just any coconut cream pie, but the signature dessert by Seattle’s resident celebrity chef Tom Douglas. (“You have to share it,” he warns. “There’s a lot of sugar and cream in it, but it’s delicious.”) So he and his dinner companion savor the slice of pie, which happens to cost $8 (or the price of about two bags of Chips Ahoy! cookies). Nice sweets with a big price tag are meant to be appreciated like that. You eat a little at a time. Sensory-specific satiety, as we saw earlier, may compel you to eat more than you need, but chances are, if you’re making at least middle-class wages, you’re not wolfing it down to ease hunger. Nor are you eating sweets all the time. Sometimes you might have fruit; sometimes you might have a cappuccino. If you’re making at least middle-class wages, then you have the freedom and the money to decide how much to eat and when to eat it. That’s how even down-market foods can sometimes be elite in the right context. Lollipops at fashion shows and Coca-Cola-infused sauces in trendy restaurants aren’t demonized because the people who consume such items in those contexts have the power to choose something else entirely if they feel like it.

the kind of abundance that really matters is not material accumulation but sensorial richness. The circus and the flea market are so joyful because of the collection of rich, delightful sensations they offer. The abundance aesthetic is defined by a layering of color, texture, and pattern, and you don’t need a lot of stuff to achieve it.