“
          So smile when you read a headline that says “Investors lose as market falls.” Edit it in your mind to “Disinvestors lose as market falls—but investors gain.” Though writers often forget this truism, there is a buyer for every seller and what hurts one necessarily helps the other. (As they say in golf matches: “Every putt makes someone happy.”)
          ”
          ”
         
        Warren Buffett (The Essays of Warren Buffett: Lessons for Corporate America)
       
        
          “
          Every day, to earn my daily bread I go to the market where lies are bought Hopefully I take up my place among the sellers.
          ”
          ”
         
        Bertolt Brecht
       
        
          “
          A critical test of any product: Does it have a purpose? Does it add value to the world? How will it improve the lives of the people who buy it?
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          In the City Market is the Meet Café. Followers of obsolete, unthinkable trades doodling in Etruscan, addicts of drugs not yet synthesized, pushers of souped-up harmine, junk reduced to pure habit offering precarious vegetable serenity, liquids to induce Latah, Tithonian longevity serums, black marketeers of World War III, excusers of telepathic sensitivity, osteopaths of the spirit, investigators of infractions denounced by bland paranoid chess players, servers of fragmentary warrants taken down in hebephrenic shorthand charging unspeakable mutilations of the spirit, bureaucrats of spectral departments, officials of unconstituted police states, a Lesbian dwarf who has perfected operation Bang-utot, the lung erection that strangles a sleeping enemy, sellers of orgone tanks and relaxing machines, brokers of exquisite dreams and memories tested on the sensitized cells of junk sickness and bartered for raw materials of the will, doctors skilled in the treatment of diseases dormant in the black dust of ruined cities, gathering virulence in the white blood of eyeless worms feeling slowly to the surface and the human host, maladies of the ocean floor and the stratosphere, maladies of the laboratory and atomic war... A place where the unknown past and the emergent future meet in a vibrating soundless hum... Larval entities waiting for a Live One...
          ”
          ”
         
        William S. Burroughs (Naked Lunch: The Restored Text)
       
        
          “
          All these words from the seller, but not one word from the sold. The Kings and Captains whose words moved ships. But not one word from the cargo. The thoughts of the “black ivory,” the “coin of Africa,” had no market value. Africa’s ambassadors to the New World have come and worked and died, and left their spoor, but no recorded thought.
          ”
          ”
         
        Zora Neale Hurston (Barracoon: The Story of the Last "Black Cargo")
       
        
          “
          Each new work competes for customers with everything that came before it and everything that will come after.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          This place isn't a town — I shouldn't call it that. It's a shopping mall. And the only people here are the buyers, the sellers, and the products.
          ”
          ”
         
        Rebecca Schaeffer (Not Even Bones (Market of Monsters, #1))
       
        
          “
          Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds. They want to make something timeless, but they focus instead on immediate payoffs and instant gratification.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          From sacrifice comes meaning. From struggle comes purpose. If you’re to create something powerful and important, you must at the very least be driven by an equally powerful inner force. If
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          A propaganda model has a certain initial plausibility on guided free-market assumptions that are not particularly controversial. In essence, the private media are major corporations selling a product (readers and audiences) to other businesses (advertisers). The national media typically target and serve elite opinion, groups that, on the one hand, provide an optimal “profile” for advertising purposes, and, on the other, play a role in decision-making in the private and public spheres. The national media would be failing to meet their elite audience’s needs if they did not present a tolerably realistic portrayal of the world. But their “societal purpose” also requires that the media’s interpretation of the world reflect the interests and concerns of the sellers, the buyers, and the governmental and private institutions dominated by these groups.
          ”
          ”
         
        Noam Chomsky (Manufacturing Consent: The Political Economy of the Mass Media)
       
        
          “
          Did you ever think our misfortune is directly related to your good fortune? Maybe the house your parents bought was on the market because the sellers didn't want my mama in the neighborhood. Maybe the good grades that eventually led you to law school were possible because your mama didn't have to work eighteen hours a day, and was there to read to you at night, or make sure you did your homework. How often do you remind yourself how lucky you are that you own your house, because you were able to build up equity through generations in a way families of color can't? How often do you open your mouth at work and think how awesome it is that no one's thinking you're speaking for everyone with the same skin color you have? How hard is it for you to find the greeting card for your baby's birthday with a picture of a child that has the same color skin as her? How many times have you seen a painting of Jesus that looks like you? Prejudice goes both ways, you know. There are people who suffer from it, and there are people who profit from it.
          ”
          ”
         
        Jodi Picoult (Small Great Things)
       
        
          “
          For there is no friend like a sister In calm or stormy weather; To cheer one on the tedious way, To fetch one if one goes astray, To lift one if one totters down, To strengthen whilst one stands. —Christina Rossetti, “Goblin Market,” 1862
          ”
          ”
         
        Hazel Gaynor (A Memory of Violets: A Novel of London's Flower Sellers)
       
        
          “
          If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          People are really buying the value created by the product or service, as opposed to the product or service itself.
          ”
          ”
         
        Hendrith Vanlon Smith Jr. (Business for Beginners: Getting Started)
       
        
          “
          Romance novels constitute 46 percent of all mass market paperbacks sold in the United States, and according to Harlequin, over half its customers buy an average of 30 novels a month
          ”
          ”
         
        Eva Illouz (Hard-Core Romance: Fifty Shades of Grey, Best-Sellers, and Society)
       
        
          “
          For any project, you must know what you are doing—and what you are not doing. You must also know who you are doing it for—and who you are not doing it for—to be able to say: THIS and for THESE PEOPLE. In
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          You must be able to explicitly say who you are building your thing for. You must know what you are aiming for—you’ll miss otherwise. You need to know this so you can make the decisions that go into properly positioning the project for them. You
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Knowing what your goal is—having that crystal clear—allows you to know when to follow conventional wisdom and when to say “Screw it.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Customers will not come just because you build it. You have to make that happen and it’s harder than it looks. —Peter Thiel
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Advertising can add fuel to a fire, but rarely is it sufficient to start one.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Working on improving your product until it screams “Share me with everyone you know”—that’s less fun than buying a back-page ad that everyone (who still reads newspapers) will see.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Principles are better than instructions and “hacks.” We can figure out the specifics later—but only if we learn the right way to approach them.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          creating more work is one of the most effective marketing techniques of all.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          The more you do, the harder you work, the luckier you seem to get.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          As a general rule, however, the more accessible you can make your product, the easier it will be to market. You can always raise the price later, after you’ve built an audience.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          People claim to want to do something that matters, yet they measure themselves against things that don’t, and track their progress not in years but in microseconds.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Selling is a sacred trust between buyer and seller.
          ”
          ”
         
        Richie Norton
       
        
          “
          People have to be able to access your businesses product or service. They have to notice your product or service among alternatives. And they have to feel an authentic connection.
          ”
          ”
         
        Hendrith Vanlon Smith Jr. (Business for Beginners: Getting Started)
       
        
          “
          Phil Libin, the cofounder of Evernote, has a quote I like to share with clients: “People [who are] thinking about things other than making the best product never make the best product.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          In the way that a good wine must be aged, or that we let meat marinate for hours in spices and sauce, an idea must be given space to develop. Rushing into things eliminates that space.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          5)Brokerage Systems Brokers bring buyers and sellers together and facilitate transactions. They are market-makers for a particular industry and earn money typically on each transaction.
          ”
          ”
         
        M.J. DeMarco (The Millionaire Fastlane)
       
        
          “
          Spring declares itself solely in the quality of the air or the little baskets of flowers that street-sellers bring in from the suburbs; this is a spring that is sold in the market-place.
          ”
          ”
         
        Albert Camus (The Plague)
       
        
          “
          For anyone who thinks "profit" is evil, I have a challenge for you: try NOT to get any profit in the next week. Profit simply means increasing how much valuable stuff you have, and if you don't profit, you die. Literally. For example, don't buy any food for a week, because when you buy food (or anything), it's because you value the food MORE than you value the money you trade for it. If you didn't, you wouldn't make the trade. So you PROFIT (and so does the seller) every time you buy something. And every time you sell something, or work for money, etc. So before condemning "profit" (or "greed" or "selfishness," for that matter), see if you can survive without it. Then stop repeating vague collectivist BS, and learn to distinguish between "win/win" events (voluntary exchange) where BOTH sides profit, and "win/lose" events, where one side benefits by harming the other side. By the way, "government" is ALWAYS the latter.
          ”
          ”
         
        Larken Rose
       
        
          “
          The fundamental priority of every business is to create value for its customers or clients — to improve their lives in some way through the products or services being sold by the business.
          ”
          ”
         
        Hendrith Vanlon Smith Jr. (4 Business Lessons From Jesus: A businessmans interpretation of Jesus' teachings, applied in a business context.)
       
        
          “
          We are all complicit. We've allowed the "market" to define what we value so that the redefined common good seems to depend on profligate lifestyles that enrich the sellers while impoverishing the soul and the earth.
          ”
          ”
         
        Robin Wall Kimmerer (Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants)
       
        
          “
          We are all complicit. We 've allowed the 'market' to define what we value so that the redefined common good seems to depend on profligate lifestyles that enrich the sellers while impoverishing the soul and the earth.
          ”
          ”
         
        Robin Wall Kimmerer (Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants)
       
        
          “
          There are too many famous Steve Jobs anecdotes to count, but several of them revolve around one theme: his unwillingness to leave well enough alone. His products had to be perfect; they had to do what they promised, and then some. And even though deadlines loomed and people would have to work around the clock, he would regularly demand more from his teams than they thought they could provide. The result? The most successful company in the history of the world and products that inspire devotion that is truly unusual for a personal computer or cell phone.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Marketing is the art of allocating resources—sending more power to the wheels that are getting traction, sending it away from the ones that are spinning. And investing in each strategy until the results stop working. Then find the next one!
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          People buy perceived value. It’s not just about having a good product or service, it’s also about making sure your potential customers perceive the value your product or service can provide them. And you do this by communicating its value effectively.
          ”
          ”
         
        Hendrith Vanlon Smith Jr. (Business for Beginners: Getting Started)
       
        
          “
          As infuriating as it may be, we must be rational and fair about our own work. This is difficult considering our conflict of interest—which is to say, the ultimate conflict of interest: We made it. The way to balance that conflict of interest is to bring in people who are objective.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Free and cheap helps.” So does making the entire process as easy and seamless as possible. The more you reduce the cost of consumption, the more people will be likely to try your product. Which means price, distribution, and other variables are not only essential business decisions, they are essential marketing decisions.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          You must not be a seller if not a buyer in a massive down-turn.
          ”
          ”
         
        Naved Abdali
       
        
          “
          Creating is often a solitary experience. Yet work made entirely in isolation is usually doomed to remain lonely.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Focusing on smaller, progressive parts of the work also eliminates the tendency to sit on your ass and dream indefinitely. There
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          The idea that you won’t have to work to sell your product is more than entitled.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Ben Horowitz: “There is no silver bullet. . . . No, we’re going to have to use a lot of lead bullets.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          No one is entitled to relationships only because their work is genius. Relationships have to be earned, and maintained.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Paul Graham explains, “The best way to increase a startup’s growth rate is to make the product so good people recommend it to their friends.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          To create something is a daring, beautiful act. The
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          For jobs and men, it’s a seller’s market. There are no other fish in the sea.
          ”
          ”
         
        Nell Zink (Nicotine)
       
        
          “
          Did anyone of those bullish investors ever think what would happen to the Treasury market if the Fed ever became a net seller of bonds?
          ”
          ”
         
        Ziad K. Abdelnour (Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics)
       
        
          “
          Google controls two-thirds of the US search market. Almost three-quarters of all Internet users have Facebook accounts. Amazon controls about 30% of the US book market, and 70% of the e-book market. Comcast owns about 25% of the US broadband market. These companies have enormous power and control over us simply because of their economic position. They all collect and use our data to increase their market dominance and profitability. When eBay first started, it was easy for buyers and sellers to communicate outside of the eBay system because people’s e-mail addresses were largely public. In 2001, eBay started hiding e-mail addresses; in 2011, it banned e-mail addresses and links in listings; and in 2012, it banned them from user-to-user communications. All of these moves served to position eBay as a powerful intermediary by making it harder for buyers and sellers to take a relationship established inside of eBay and move it outside of eBay.
          ”
          ”
         
        Bruce Schneier (Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World)
       
        
          “
          In the way that a good wine must be aged, or that we let meat marinate for hours in spices and sauce, an idea must be given space to develop. Rushing into things eliminates that space. Another
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Since the values of the market were the highest criteria, persons also became valued as commodities which could be bought and sold. A person's worth is then his salable market value, whether it is skill or 'personality' that is up for sale. [...]
The market value, then, becomes the individual's valuation of himself, so that self-confidence and 'self-feeling' (ones experience of identity with one's self) are largely reflections of what others think of one, in this case the 'others' being those who represent the market. Thus contemporary economic processes have contributed not only to an alienation of man from man, but likewise to 'self-alienation' - an alienation of the individual from himself. As Fromm very well summarizes the point:
Since modern man experiences himself both as the seller and as the commodity to be sold on the market, his self-esteem depends on conditions beyond his control. If he is 'successful,' he is valuable; if he is not, he is worthless. The degree of insecurity which results from this orientation can hardly be overestimated. If one feels that one's own value is not constituted primarily by the human qualities one possesses, but by one's succes on a competitive market with ever-changing conditions, one's self-esteem is bound to be shaky and in constant need of confirmation by others. [Erich Fromm, Man for himself]
In such a situation one is driven to strive relentlessly for 'succes'; this is the chief way to validate ones self and to allay anxiety. And any failure in the competitive struggle is a threat to the quasi-esteem for one's self - which, quasi though it be, is all one has in such a situation. This obviously leads to powerful feelings of helplessness and inferiority.
[p.169f]
          ”
          ”
         
        Rollo May (The Meaning of Anxiety)
       
        
          “
          We’ve allowed the “market” to define what we value so that the redefined common good seems to depend on profligate lifestyles that enrich the sellers while impoverishing the soul and the earth.
          ”
          ”
         
        Robin Wall Kimmerer (Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants)
       
        
          “
          I always prefer to start from a place of reality, not from my own projections and preferences. Humility is clearer-eyed than ego—and that’s important because humility always works harder than ego.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Ignore what other people are doing. Ignore what’s going on around you. There is no competition. There is no objective benchmark to hit. There is simply the best that you can do—that’s all that matters.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          ALL THESE WORDS FROM THE SELLER, BUT NOT ONE WORD FROM THE SOLD.”" 
“All these words from the seller, but not one word from the sold. The Kings and Captains whose words moved ships. But not one word from the cargo. The thoughts of the “black ivory,” the “coin of Africa,” had no market value. Africa’s ambassadors to the New World have come and worked and died, and left their spoor, but no recorded thought.
          ”
          ”
         
        Zora Neale Hurston (Barracoon: The Story of the Last "Black Cargo")
       
        
          “
          I’m alarmed at how many creators gloss over creating. They fritter away their time on Twitter and Facebook—not killing time, but believing that they are building up followers to be the recipients of their unremarkable work.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Monopoly is a market, or part of a market, reserved to the exclusive possession of one or more sellers by means of the initiation of physical force by the government, or with the sanction of the government. Monopoly exists insofar as the freedom of competition is violated, with the freedom of competition being understood as the absence of the initiation of physical force as the preventive of competition. Where there is no initiation of physical force to violate the freedom of competition, there is no monopoly. The freedom of competition is violated only insofar as individuals are excluded from markets or parts of markets by means of the initiation of physical force. Monopoly is thus a market or part of a market reserved to the exclusive possession of one or more sellers by means of the initiation of physical force. It is thus something imposed upon the market from without—by the government. (Private individuals—gangsters—can initiate force to reserve markets only if the government allows it and thereby sanctions it.)
Thus, monopoly is not something which emerges from the normal operation of the economic system, and which the government must control.
          ”
          ”
         
        George Reisman
       
        
          “
          Successfully finding and “scratching” a niche requires asking and answering a question that very few creators seem to do: Who is this thing for? Instead, many creators want to be for everyone . . . and as a result end up being for no one.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          So we ask ourselves: Why are things the way they are? What practices should be questioned and which should remain sound? This allows us to be both exotic and accessible, shocking but not gratuitous, fresh without sacrificing timelessness.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          a perfectly competitive industry is an utter impossibility in the real world. The requirements for this status are numerous and ridiculously otherworldly: completely homogeneous products; an indefinitely large, not to say infinite, number of both buyers (to stave off monopsony)5 and sellers (to preclude monopoly); full and complete information about everything relevant on the part of all market participants; zero profits and equilibrium. The reductio ad absurdum of this objection is that, not only could roads not be privatized under such impossible criteria, but neither could anything else be. That is, this is a recipe for a complete takeover by the government of the entire economy; whether by nationalization (communism) or regulation (fascism), it matters little.
          ”
          ”
         
        Walter Block (The Privatization of Roads and Highways: Human and Economic Factors (LvMI))
       
        
          “
          To be great, one must make great work, and making great work is incredibly hard. It must be our primary focus. We must set out, from the beginning, with complete and total commitment to the idea that our best chance of success starts during the creative process.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Value is determined by individual buyers and sellers. There is no item or service which has a fixed or definite value. Because circumstances, scenarios, and objectives vary indefinitely; value also varies indefinitely. Peacoats are very valuable to people in Michigan, but have much less value to the residents of Texas. The reason why is simply because it gets much colder more often in Michigan than it does in Texas, and coats of any kind are rarely required in the warm climate of Texas. If a regulator were to say that sellers in Michigan can not sell peacoats for a higher price than they are sold in Texas, they would be perverting the market. Without price fixing, the price for peacoats would likely be higher in Michigan simply because the demand for that product is higher there. Value is subjective in the same way that needs are subjective
          ”
          ”
         
        Hendrith Vanlon Smith Jr. (Principles of a Permaculture Economy)
       
        
          “
          What is a price? It is a proposed point of agreement between a buyer and seller. The proposal is the key. It is not a marching order. Past prices represent deals done in history. Current prices represent possible deals in the future. Prices embed vast information about perceived realities: resource availability, consumer demand, cultural biases and habits, speculations about the future. The price is also an amazing tool. It provides an objective basis for accounting and the assessment of profit and loss. Without prices, real prices rooted in real market experience, we’d been lost.
          ”
          ”
         
        Jeffrey Tucker
       
        
          “
          The less transparent the market and the more complicated the securities, the more money the trading desks at big Wall Street firms can make from the argument. The constant argument over the value of the shares of some major publicly traded company has very little value, as both buyer and seller can see the fair price of the stock on the ticker, and the broker’s commission has been driven down by competition. The argument over the value of credit default swaps on subprime mortgage bonds—a complex security whose value was derived from that of another complex security—could be a gold mine.
          ”
          ”
         
        Michael   Lewis (The Big Short)
       
        
          “
          You can pay for influence the way you can pay for sex, but from what I understand neither is quite the same as when you get it the old-fashioned way. Just as earned media is always better than paid media, cultivating real influence and relationships is far better than paying for eyeballs and fake friends.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          domestic production. Yet the concern about Russia’s potential leverage from gas exports does not fully recognize how much both the European and world gas markets have changed. The gas market in Europe has become a real market of buyers and sellers, rather than a system based on inflexible long-term contracts.
          ”
          ”
         
        Daniel Yergin (The New Map: Energy, Climate, and the Clash of Nations)
       
        
          “
          In an ethical sales transaction, the buyer and seller should be equally pleased. Each party should feel like thanking the other. Ethical marketing is nothing more than letting people who might like your product know it exists — and, ideally, giving them some sort of a deal that makes the offer better for the potential buyer.
          ”
          ”
         
        Sean Platt (The Indie Author Power Pack: How To Write, Publish & Market Your Book)
       
        
          “
          Not only should you be testing your project as you create it, you must most seriously test your creation as it begins to resemble a final product. So you know what you have—so you can improve it. So you know what you have—so that you might figure out what to do with it. So you know what you have—so you can adjust your expectations.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          Yet far too many people set out to produce something that, if they were really honest with themselves, is only marginally better or different from what already exists. Instead of being bold, brash, or brave, they are derivative, complementary, imitative, banal, or trivial. The problem with this is not only that it’s boring, but that it subjects them to endless amounts of competition.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          In a barter economy, every day the shoemaker and the apple grower will have to learn anew the relative prices of dozens of commodities. If one hundred different commodities are traded in the market, then buyers and sellers will have to know 4,950 different exchange rates. And if 1,000 different commodities are traded, buyers and sellers must juggle 499,500 different exchange rates!5 How do you figure it out?
          ”
          ”
         
        Yuval Noah Harari (Sapiens: A Brief History of Humankind)
       
        
          “
          The maker of an advertised article knows the manufacturing side and probably the dealers side. But this very knowledge often leads him astray in respect to customers. His interests are not in their interests. The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.
This book will contain no more important chapter than this one on salesmanship. The reason for most of the non-successes in advertising is trying to sell people what they do not want. But next to that comes lack of true salesmanship.
Ads are planned and written with some utterly wrong conception. They are written to please the seller. The interest of the buyer are forgotten. One can never sell goods profitably, in person or in print, when that attitude exists.
          ”
          ”
         
        Claude C. Hopkins (Scientific Advertising)
       
        
          “
          That transactions at the market, at the rice seller, in the narrow archways of the gold bazaar were belaboured exchanges of tuts and hisses, whispered offers with lowered eyes, counter-offers protested while patting empty wallets in pockets. That upon agreeing a suitable price, buyer and seller would shake hands three times, reach into stashes of tightly rolled banknotes tucked into nylon socks and secret compartments hand-sewn into underpants.
          ”
          ”
         
        Jennifer Klinec (The Temporary Bride: A Memoir of Love and Food in Iran)
       
        
          “
          Sometimes management thinks it must determine a minimum acceptable price upfront. This is not possible when selling an intangible company. The price, the real price, is determined by the market and not by any other means. I suggest to sellers that they not worry so much about the valuation right now but rather that we go out to the market, contact all the good buyers, get offers, and negotiate the best price that we can and then accept the highest offer. People
          ”
          ”
         
        Thomas Metz (Selling the Intangible Company: How to Negotiate and Capture the Value of a Growth Firm (Wiley Finance Book 469))
       
        
          “
          There are so many great reasons to devote all of your time and effort to taking and marketing listings. The Millionaire Real Estate Agent grasps the incredible advantages of making, obtaining, and marketing seller listings their primary lead-generation focus, and they do so almost exclusively. Over time, they will hire one or more buyer specialists to work the buyer side of the business and concentrate their energy on the high-return, high-leverage business of listings.
          ”
          ”
         
        Gary Keller (The millionaire real estate agent)
       
        
          “
          As with other kinds of markets, popular operating systems quickly get more and more popular, as they attract both new buyers and new sellers. In time, they become de facto industry standards—meaning they essentially establish a marketplace in which products (new applications) can be sold. Once this happens, they can, at least for a time, so completely dominate their markets that competing operating systems can’t attract enough users and developers to be anything but niche offerings.
          ”
          ”
         
        Alvin E. Roth (Who Gets What ― and Why: The New Economics of Matchmaking and Market Design)
       
        
          “
          Mexico, the land of pyramids and palaces, deserts and jungles, mountains and beaches, markets and gardens, boulevards and cobblestoned streets, broad plazas and hidden courtyards, is now known as a slaughter ground. And for what? So North Americans can get high. Just across the bridge is the gigantic marketplace, the insatiable consumer machine that drives the violence here. North Americans smoke the dope, snort the coke, shoot the heroin, do the meth, and then have the nerve to point south (down, of course, on the map), and wag their fingers at the “Mexican drug problem” and Mexican corruption. It’s not the “Mexican drug problem,” Pablo thinks now, it’s the North American drug problem. As for corruption, who’s more corrupt—the seller or the buyer? And how corrupt does a society have to be when its citizens need to get high to escape their reality, at the cost of bloodshed and suffering of their neighbors? Corrupt to the soul. That’s the big story, he thinks. That’s the story someone should write. Well, maybe I will. And no one will read it.
          ”
          ”
         
        Don Winslow (The Cartel (Power of the Dog #2))
       
        
          “
          For once the commodities have been sold that were already on the market when their price was authoritatively fixed at a level below that demanded by the situation of the market, then the emptied store-rooms are not filled again. Charging more than a certain price is prohibited, but producing and selling has not been made compulsory. There are no longer any sellers. The market ceases to function. But this means that economic organization based on division of labour becomes impossible. The level of money-prices cannot be fixed without overthrowing the system of social division of labour.
          ”
          ”
         
        Ludwig von Mises (The Theory of Money and Credit)
       
        
          “
          WHAT DOES IT ALL MEAN? The lessons of market history are clear. Styles and fashions in investors’ evaluations of securities can and often do play a critical role in the pricing of securities. The stock market at times conforms well to the castle-in-the-air theory. For this reason, the game of investing can be extremely dangerous. Another lesson that cries out for attention is that investors should be very wary of purchasing today’s hot “new issue.” Most initial public offerings underperform the stock market as a whole. And if you buy the new issue after it begins trading, usually at a higher price, you are even more certain to lose. Investors would be well advised to treat new issues with a healthy dose of skepticism. Certainly investors in the past have built many castles in the air with IPOs. Remember that the major sellers of the stock of IPOs are the managers of the companies themselves. They try to time their sales to coincide with a peak in the prosperity of their companies or with the height of investor enthusiasm for some current fad. In such cases, the urge to get on the bandwagon—even in high-growth industries—produced a profitless prosperity for investors.
          ”
          ”
         
        Burton G. Malkiel (A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing)
       
        
          “
          Every project needs to go through this process. Whether it’s with an editor or a producer or a partner or a group of beta users or just through your own relentless perfectionism—whatever form it takes is up to you. But getting outside voices is crucial. The fact is, most people are so terrified of what an outside voice might say that they forgo opportunities to improve what they are making. Remember: Getting feedback requires humility. It demands that you subordinate your thoughts about your project and your love for it and entertain the idea that someone else might have a valuable thing or two to add.
          ”
          ”
         
        Ryan Holiday (Perennial Seller: The Art of Making and Marketing Work that Lasts)
       
        
          “
          It is true that the speculator may happen to go astray in his estimate of future prices. What is usually overlooked in considering this possibility is that under the given conditions it is far beyond the capacities of most people to foresee the future any more correctly. If this were not so, the opposing group of buyers or sellers would have got the upper hand in the market. The fact that the opinion accepted by the market has later proved to be false is lamented by nobody with more genuine sorrow than by the speculators who held it. They do not err of malice prepense; after all, their object is to make profits, not losses.
          ”
          ”
         
        Ludwig von Mises (The Theory of Money and Credit)
       
        
          “
          I'm in the market for some present tense; I'm on the lookout, shopping around, more so every year. It's a seller's market—do you think I won't sell all that I have to buy it? Thomas Merton wrote, in a light passage in one of his Gethsemane journals: "Suggested emendation in the Lord's Prayer: Take out 'Thy Kingdom come' and substitute 'Give us time!'" But time is the only thing we have been given, and we have been given to time. Time gives us a whirl. We keep waking from a dream we can't recall, looking around in surprise, and lapsing back, for years on end. All I want to do is stay awake, keep my head up, prop my eyes open, with toothpicks, with trees.
          ”
          ”
         
        Annie Dillard (Pilgrim at Tinker Creek)
       
        
          “
          All you have to do to make money in Indonesia is to figure out what no one else is doing,' Ade said. It made me think of how often I had noticed copy-cat businesses in smaller Indonesian towns. I was caught out by it early on. In Waikabubak, for example, every third shop prints photos. Even the little tailor opposite the market has a sideline in photo printing. This made me lazy; having promised to print photos and send them to people before I left Waikabubak, I thought: I'll do it in the next town I go to. But the next town is all pharmacies- there's not a single photo printer. Here it's wall-to-wall perfume sellers, there it's all hair salons... 'People see a business doing well, and they just copy it,' said Ade. 'The concept of market saturation is not well understood.
          ”
          ”
         
        Elizabeth Pisani (Indonesia, Etc.: Exploring the Improbable Nation)
       
        
          “
          Revenue Multiples. In the section on myths we also discussed the problems associated with revenue multiples and why they are poor indicators of value. Multiples of revenues are bogus for four reasons. First, because the range of multiples is too wide to be useful. Second, because comparisons using the multiple are simply not valid. Just because one company sold for a certain multiple of revenue does not mean that another company will sell for that same multiple, even if the companies are similar. Third, revenue multiples do not consider cost structures, management talent, pricing, profitability, or growth. And fourth is the problem of narrow markets; there are only a limited number of strategic buyers who can benefit from the seller’s key assets. These buyers care only about the strategic fit with their company, not some revenue multiple. WHAT
          ”
          ”
         
        Thomas Metz (Selling the Intangible Company: How to Negotiate and Capture the Value of a Growth Firm (Wiley Finance Book 469))
       
        
          “
          Commerce is considered by classical economists to be a positive-sum
game. The act of selling and buying always benefits both the seller
and the buyer. It is unfortunate that popular culture has propagated
the Marxist myth that one person gains in business at the expense of
another, that capitalism is evil because it is a zero-sum game—somebody
wins while someone else loses. When liberals make the argument
that capitalism is the cause of all of our problems, they are either
speaking out of abject ignorance or being totally disingenuous to
protect their interests. We have not had true free-market capitalism
in this country on any wide scale. Where we have had economic
successes in this nation’s history, it has been those times when people
have done something outside of the government’s involvement. Every
time the federal government has been involved, it has created chaos,
waste, and corruption.
          ”
          ”
         
        Ziad K. Abdelnour (Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics)
       
        
          “
          MAKING MARKETS SAFE is one of the oldest problems of market design, going back to well before the invention of agriculture, when hunters traded the ax heads and arrowheads that archaeologists today find thousands of miles from where they were made. More recently, one of the responsibilities of kings in medieval Europe was to provide safe passage to and from markets and fairs. For healthy commerce, buyers and sellers needed to be able to participate in these markets safely, without being waylaid and robbed (or worse) by highwaymen. Indeed, the word waylay captures the act of robbing travelers carrying money or valuables on their way to or from a market. Without some assurance of safe passage, these markets would have failed; they would have been too risky to attract many participants. And if the markets had failed, the kingdoms would have been deprived of the prosperity that markets, and the taxes on them, bring.
          ”
          ”
         
        Alvin E. Roth (Who Gets What — and Why: The New Economics of Matchmaking and Market Design)
       
        
          “
          How to Buy Aged Twitter Accounts to Grow Your Business
Aged Twitter accounts can be a powerful tool for businesses looking to build credibility, reach a wider audience, and boost engagement quickly. These accounts are usually older, with established followers and activity history, making them more trustworthy to both users and Twitter’s algorithm.
1. Understand the Benefits
Older accounts tend to have higher engagement rates, better trust signals, and a history that can make it easier to promote your brand. Instead of starting from scratch, you leverage an existing platform to amplify your message.
2. Find Reputable Sellers
Look for verified marketplaces or trusted sellers specializing in aged Twitter accounts. Avoid shady websites, as they may sell accounts that are banned, fake, or at risk of being suspended. Reading reviews and requesting proof of account activity is essential.
3. Check Account Quality
Before purchasing, verify the account’s follower count, engagement rate, activity history, and authenticity. Ensure that followers are real and relevant to your target audience. Accounts with fake followers or spammy behavior can hurt your brand reputation.
4. Negotiate and Secure the Account
Discuss the price based on account quality, followers, and engagement. After payment, ensure you receive full access, including the original email and phone number linked to the account, to avoid future issues.
5. Integrate and Grow
Once you own the account, rebrand it to reflect your business identity. Start posting valuable content, engage with followers, and use Twitter ads to expand reach. Consistency and genuine interaction are key to converting the audience into customers.
Conclusion
Buying an aged Twitter account can give your business a head start in social media marketing. By carefully selecting high-quality accounts and maintaining consistent engagement, you can significantly accelerate growth and brand visibility.
          ”
          ”
         
        How to buy aged Twitter accounts to grow your business
       
        
          “
          And, first, I premise that labour is, as I have already intimated, a commodity, and as such, an article of trade. If I am right in this notion, then labour must be subject to all the laws and principles of trade, and not to regulations foreign to them, and that may be totally inconsistent with those principles and those laws. When any commodity is carried to market, it is not the necessity of the vender, but the necessity of the purchaser that raises the price. The extreme want of the seller has rather (by the nature of things with which we shall in vain contend) the direct contrary operation. If the goods at market are beyond the demand, they fall in their value; if below it, they rise. The impossibility of the subsistence of a man, who carries his labour to a market, is totally beside the question in this way of viewing it. The only question is, what is it worth to the buyer? But if authority comes in and forces the buyer to a price, who is this in the case (say) of a farmer, who buys the labour of ten or twelve labouring men, and three or four handycrafts, what is it, but to make an arbitrary division of his property among them? [Thoughts and Details on Scarcity]
          ”
          ”
         
        Edmund Burke
       
        
          “
          What ensued was a game of Coyote and Roadrunner that dragged on for more than a decade. Sixty letters went back and forth among Beaumont, St. Martin, and various contacts at the American Fur Company who had located St. Martin and tried to broker a return. It was a seller’s market with a fevered buyer. With each new round of communications—St. Martin holding out for more or making excuses, though always politely and with “love to your family”—Beaumont raised his offer: $250 a year, with an additional $50 to relocate the wife and five children (“his live stock,” as Beaumont at one point refers to them). Perhaps a government pension and a piece of land? His final plan was to offer St. Martin $500 a year if he’d leave his family behind, at which point Beaumont planned to unfurl some unspecified trickery: “When I get him alone again into my keeping I will take good care to control him as I please.” But St. Martin—beep, beep!—eluded his grasp. In the end, Beaumont died first. When a colleague, years later, set out to bag the fabled stomach for study and museum display, St. Martin’s survivors sent a cable that must have given pause to the telegraph operator: “Don’t come for autopsy, will be killed.
          ”
          ”
         
        Mary Roach (Gulp: Adventures on the Alimentary Canal)
       
        
          “
          For years the financial services have been making stock-market forecasts without anyone taking this activity very seriously. Like everyone else in the field they are sometimes right and sometimes wrong. Wherever possible they hedge their opinions so as to avoid the risk of being proved completely wrong. (There is a well-developed art of Delphic phrasing that adjusts itself successfully to whatever the future brings.) In our view—perhaps a prejudiced one—this segment of their work has no real significance except for the light it throws on human nature in the securities markets. Nearly everyone interested in common stocks wants to be told by someone else what he thinks the market is going to do. The demand being there, it must be supplied. Their interpretations and forecasts of business conditions, of course, are much more authoritative and informing. These are an important part of the great body of economic intelligence which is spread continuously among buyers and sellers of securities and tends to create fairly rational prices for stocks and bonds under most circumstances. Undoubtedly the material published by the financial services adds to the store of information available and fortifies the investment judgment of their clients.
          ”
          ”
         
        Benjamin Graham (The Intelligent Investor)
       
        
          “
          As they worked through the order types, they created a taxonomy of predatory behavior in the stock market. Broadly speaking, it appeared as if there were three activities that led to a vast amount of grotesquely unfair trading. The first they called “electronic front-running”—seeing an investor trying to do something in one place and racing him to the next. (What had happened to Brad, when he traded at RBC.) The second they called “rebate arbitrage”—using the new complexity to game the seizing of whatever kickbacks the exchange offered without actually providing the liquidity that the kickback was presumably meant to entice. The third, and probably by far the most widespread, they called “slow market arbitrage.” This occurred when a high-frequency trader was able to see the price of a stock change on one exchange, and pick off orders sitting on other exchanges, before the exchanges were able to react. Say, for instance, the market for P&G shares is 80–80.01, and buyers and sellers sit on both sides on all of the exchanges. A big seller comes in on the NYSE and knocks the price down to 79.98–79.99. High-frequency traders buy on NYSE at $79.99 and sell on all the other exchanges at $80, before the market officially changes. This happened all day, every day, and generated more billions of dollars a year than the other strategies combined.
          ”
          ”
         
        Michael   Lewis (Flash Boys: A Wall Street Revolt)
       
        
          “
          Buy Old Gmail Accounts USA
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When looking to Buy Old Gmail Accounts in the USA, it’s essential to ensure you’re getting quality. Older accounts often come with established trust and a longer history, which can be beneficial for various online activities.
Many businesses seek these accounts for marketing purposes or account recovery options. They offer a level of legitimacy that new accounts simply can’t match.Additionally, older Gmail accounts are less likely to trigger spam filters when used for outreach campaigns. This increases your chances of successful engagement.
Be mindful of where you source these accounts. It’s crucial to purchase from reputable sellers who provide verified details about the account’s age and activity status.A well-aged Gmail account can open many doors, particularly in digital marketing and social media management settings within the competitive US market.
Buy Old Gmail Accounts UK
When you consider Buy Old Gmail Accounts in the UK, it’s essential to focus on quality and reliability. Older accounts often come with established credibility, which can be beneficial for various online activities.
Many businesses seeking to enhance their marketing strategies find value in these accounts. The age of an account adds a layer of trustworthiness that newer ones might lack.Always check the history associated with the account before making a purchase. An account that has not been flagged or suspended is more advantageous.
Additionally, ensure that the seller provides all necessary credentials and support during your transition. This will help you avoid potential hassles later on.In this competitive landscape, having older Gmail accounts can give your business an edge over others still relying on new profiles.
Conclusion
Acquiring old Gmail accounts can be a strategic move for various purposes. Whether you’re looking to enhance your business outreach, engage in effective marketing, or even manage multiple identities online, understanding the nuances of purchasing these accounts is crucial.
Old Gmail accounts often come with established credibility and history. They are less likely to face restrictions compared to newly created ones. However, it’s vital to approach this process with caution. Not all sellers provide genuine accounts, so conducting thorough research and selecting reputable sources is essential.
With options available across different regions—like USA and UK—you’ll have access to varied account types that fit your needs. Bulk purchases can also help streamline operations if you’re managing multiple projects simultaneously.
Remember that while Buy Old Gmail Accounts may seem like an easy solution, the long-term value lies in responsible usage and adherence to guidelines set by Google. Embrace this opportunity wisely for optimal results in whatever endeavor you pursue!
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          “
          In the fast-paced world of digital finance, credibility is currency. For individuals and businesses alike, a PayPal account serves as a vital conduit for global transactions. However, setting up and verifying an account
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 can often be a cumbersome ordeal, fraught with regional restrictions, identity verification delays, and usage limitations. That’s why many opt to buy verified PayPal accounts—an efficient, pragmatic solution to bypass the red tape.
A verified PayPal account carries far more weight than its unverified counterpart. It comes with elevated transaction limits, enhanced credibility, and significantly reduced risk of being flagged or frozen. When you buy verified PayPal accounts, you're not just purchasing access—you’re acquiring legitimacy in the eyes of global marketplaces, freelance platforms, and digital vendors.
For entrepreneurs managing cross-border e-commerce operations, a verified account can be a game changer. It allows seamless fund transfers, increased withdrawal limits, and fewer compliance headaches. Rather than waiting days—or even weeks—for account verification, many savvy digital nomads, resellers, and startup owners are choosing to buy verified PayPal accounts to get started instantly.
Security is another cornerstone. Reputable sellers of verified accounts typically ensure that each account is authenticated through rigorous protocols—matching bank accounts, valid documents, and active email verification. These elements mitigate the likelihood of account suspension and ensure long-term stability, which is especially critical for high-volume users.
But not all providers are created equal. One must exercise discernment. Look for sellers offering region-specific options, multi-factor authentication, and a track record of post-sale support. A legitimate provider won’t just help you buy verified PayPal accounts; they’ll offer a durable asset that can operate without interruption or risk of compliance infractions.
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In a world where online financial transactions are the bedrock of countless businesses, cutting corners isn't an option—but cutting through the bureaucracy is. Choosing to buy verified PayPal accounts isn’t merely a shortcut; it's a strategic decision to streamline your operations and establish trust from day one.
Whether you're a digital entrepreneur, a freelancer in need of payment agility, or a company expanding into new markets, the ability to operate with a verified financial identity is invaluable. When speed, security, and scalability matter, the decision to buy verified PayPal accounts becomes not just logical—but essential.
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        "PayPal account buy USA"
       
        
          “
          Buy Verified PayPal Accounts for Your Online Store
Thinking of buying verified PayPal accounts? Explore the risks, benefits, legal implications, and safer alternatives before you buy. Learn how to protect your finances and maintain compliance with PayPal’s policies.
Buy Verified PayPal Accounts: What You Must Know Before You Take the Leap
In an age where digital payments dominate, PayPal stands as one of the most trusted and widely used platforms globally. Verified PayPal accounts offer users increased trust, higher transaction limits, and greater access to features. This has led to a niche market where people buy and sell these accounts.
But is buying verified PayPal accounts really a smart move? What are the risks? Is it legal? And are there better ways to get what you want without jeopardizing your financial security?
This comprehensive guide will cover everything you need to know about buying verified PayPal accounts, including the pros and cons, legal concerns, risks, and safer alternatives — empowering you to make informed, responsible decisions.
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What is a Verified PayPal Account and Why Does it Matter?
A PayPal account becomes “verified” when the account holder completes PayPal’s identity confirmation process. Usually, this includes linking a bank account or credit card and verifying ownership through small deposits or document uploads.
Key Benefits of Verification:
Higher Transaction Limits: Verified accounts can send and receive larger sums.
Reduced Risk of Holds and Restrictions: PayPal trusts verified users more, which means less chance of frozen funds.
Access to Advanced Features: Features like PayPal Business services, PayPal.Me links, and direct withdrawals to bank accounts are often restricted to verified users.
Improved Credibility: Buyers and sellers feel more secure dealing with verified accounts.
Because of these perks, verified accounts have a higher value, especially for business users and sellers operating at scale.
Why Do People Buy Verified PayPal Accounts?
While the standard approach is to create and verify your own PayPal account, a subset of users choose to purchase verified accounts. Here’s why:
1. To Skip Lengthy Verification Procedures
Some users want instant access to verified status without submitting personal documents or bank info.
2. To Bypass Geographic or Identity Restrictions
People in countries with limited PayPal support buy accounts from other regions to bypass these limitations.
3. For Use in Multiple or High-Volume Transactions
Sellers or dropshippers running multiple stores might want several verified accounts to avoid PayPal’s risk flags.
4. To Avoid Account Suspensions
Users who previously had accounts banned or restricted may try to buy a “clean” verified account to restart their business.
5. For Fraud or Illicit Activities (Important to note)
Some malicious actors buy verified accounts to make scams or money laundering harder to trace.
The Risks You Absolutely Must Know
Buying verified PayPal accounts is not without significant downsides. Here are the key risks:
1. Violation of PayPal’s Terms of Service
PayPal’s User Agreement strictly forbids selling, buying, or transferring accounts. If caught, both
          ”
          ”
         
        How to Buy Verified PayPal Accounts for Your Online Store to Safely Buy Verified PayPal Accounts in
       
        
          “
          We have looked at some of the things that a female might do if she has been deserted by her mate. But these all have the air of making the best of a bad job. Is there anything a female can do to reduce the extent to which her mate exploits her in the first place? She has a strong card in her hand. She can refuse to copulate. She is in demand, in a seller's market. This is because she brings the dowry of a large, nutritious egg. A male who successfully copulates gains a valuable food reserve for his offspring. The female is potentially in a position to drive a hard bargain before she copulates. Once she has copulated she has played her ace — her egg has been committed to the male. It is all very well to talk about driving hard bargains, but we know very well it is not really like that. Is there any realistic way in which something equivalent to driving a hard bargain could evolve by natural selection? I shall consider two main possibilities, called the domestic-bliss strategy, the he-man strategy. 
The simplest version of the domestic-bliss strategy is this. The female looks the males over, and tries to spot signs of fidelity and domesticity in advance. There is bound to be variation in the population of males in their predisposition to be faithful husbands. If females could recognize such qualities in advance, they could benefit themselves by choosing males possessing them. One way for a female to do this is to play hard to get for a long time, to be coy. Any male who is not patient enough to wait until the female eventually consents to copulate is not likely to be a good bet as a faithful husband. By insisting on a long engagement period, a female weeds out casual suitors, and only finally copulates with a male who has proved his qualities of fidelity and perseverance in advance. Feminine coyness is in fact very common among animals, and so are prolonged courtship or engagement periods. As we have already seen, a long engagement can also benefit a male where there is a danger of his being duped into caring for another male's child.
          ”
          ”
         
        Richard Dawkins (The Selfish Gene)
       
        
          “
          If one looks at modern society, it is obvious that in order to live, the great majority of people are forced to sell their labour power. All the physical and intellectual capacities existing in human beings, in their personalities, which must be set in motion to produce useful things, can only be used if they are sold in exchange for wages. Labour power is usually perceived as a commodity bought and sold nearly like all others. The existence of exchange and wage-labour seems normal, inevitable. Yet the introduction of wage-labour involved conflict, resistance, and bloodshed. The separation of the worker from the means of production, now an accepted fact of life, took a long time and was accomplished by force.
In England, in the Netherlands, in France, from the sixteenth century on, economic and political violence expropriated craftsmen and peasants, repressed indigence and vagrancy, imposed wage-labour on the poor. Between 1930 and 1950, Russia decreed a labour code which included capital punishment in order to organise the transition of millions of peasants to industrial wage-labour in less than a few decades. Seemingly normal facts: that an individual has nothing but his labour power, that he must sell it to a business unit to be able to live, that everything is a commodity, that social relations revolve around market exchange… such facts now taken for granted result from a long, brutal process.
By means of its school system and its ideological and political life, contemporary society hides the past and present violence on which this situation rests. It conceals both its origin and the mechanism which enables it to function. Everything appears as a free contract in which the individual, as a seller of labour power, encounters the factory, the shop or the office. The existence of the commodity seems to be an obvious and natural phenomenon, and the periodic major and minor disasters it causes are often regarded as quasi-natural calamities. Goods are destroyed to maintain their prices, existing capacities are left to rot, while elementary needs remain unfulfilled. Yet the main thing that the system hides is not the existence of exploitation or class (that is not too hard to see), nor its horrors (modern society is quite good at turning them into media show). It is not even that the wage labour/capital relationship causes unrest and rebellion (that also is fairly plain to see). The main thing it conceals is that insubordination and revolt could be large and deep enough to do away with this relationship and make another world possible.
          ”
          ”
         
        Gilles Dauvé
       
        
          “
          By pointing to the captain’s foolhardy departure from standard procedure, the officials shielded themselves from the disturbing image of slaves overpowering their captors and relieved themselves of the uncomfortable obligation to explain how and why the events had deviated from the prescribed pattern. But assigning blame to the captain for his carelessness afforded only partial comfort, for by seizing their opportunity, the Africans aboard the Cape Coast had done more than liberate themselves (temporarily at least) from the slave ship.
Their action reminded any European who heard news of the event of what all preferred not to contemplate too closely; that their ‘accountable’ history was only as real as the violence and racial fiction at its foundation. Only by ceaseless replication of the system’s violence did African sellers and European buyers render captives in the distorted guise of human commodities to market. Only by imagining that whiteness could render seven men more powerful than a group of twice their number did European investors produce an account naturalizing social relations that had as their starting point an act of violence.
Successful African uprisings against European captors were of course moments at which the undeniable free agency of the captives most disturbed Europeans—for it was in these moments that African captives invalidated the vision of the history being written in this corner of the Atlantic world and articulated their own version of a history that was ‘accountable.’ Other moments in which the agency and irrepressible humanity of the captives manifested themselves were more tragic than heroic: instances of illness and death, thwarted efforts to escape from the various settings of saltwater slavery, removal of slaves from the market by reason of ‘madness.’ In negotiating the narrow isthmus between illness and recovery, death and survival, mental coherence and insanity, captives provided the answers the slave traders needed: the Africans revealed the boundaries of the middle ground between life and death where human commodification was possible.
Turning people into slaves entailed more than the completion of a market transaction. In addition, the economic exchange had to transform independent beings into human commodities whose most ‘socially relevant feature’ was their ‘exchangeability’ . . . The shore was the stage for a range of activities and practices designed to promote the pretense that human beings could convincingly play the part of their antithesis—bodies animated only by others’ calculated investment in their physical capacities.
          ”
          ”
         
        Stephanie E. Smallwood (Saltwater Slavery: A Middle Passage from Africa to American Diaspora)