Self Publishing Book Quotes

In old days books were written by men of letters and read by the public. Nowadays books are written by the public and read by nobody.

Don’t let mental blocks control you. Set yourself free. Confront your fear and turn the mental blocks into building blocks.

Certainly the most destructive vice if you like, that a person can have. More than pride, which is supposedly the number one of the cardinal sins - is self pity. Self pity is the worst possible emotion anyone can have. And the most destructive. It is, to slightly paraphrase what Wilde said about hatred, and I think actually hatred's a subset of self pity and not the other way around - ' It destroys everything around it, except itself '. Self pity will destroy relationships, it'll destroy anything that's good, it will fulfill all the prophecies it makes and leave only itself. And it's so simple to imagine that one is hard done by, and that things are unfair, and that one is underappreciated, and that if only one had had a chance at this, only one had had a chance at that, things would have gone better, you would be happier if only this, that one is unlucky. All those things. And some of them may well even be true. But, to pity oneself as a result of them is to do oneself an enormous disservice. I think it's one of things we find unattractive about the american culture, a culture which I find mostly, extremely attractive, and I like americans and I love being in america. But, just occasionally there will be some example of the absolutely ravening self pity that they are capable of, and you see it in their talk shows. It's an appalling spectacle, and it's so self destructive. I almost once wanted to publish a self help book saying 'How To Be Happy by Stephen Fry : Guaranteed success'. And people buy this huge book and it's all blank pages, and the first page would just say - ' Stop Feeling Sorry For Yourself - And you will be happy '. Use the rest of the book to write down your interesting thoughts and drawings, and that's what the book would be, and it would be true. And it sounds like 'Oh that's so simple', because it's not simple to stop feeling sorry for yourself, it's bloody hard. Because we do feel sorry for ourselves, it's what Genesis is all about.

Simple minded people do things like gossip, lie, spread rumors, and cause troubles. But, I know you're more intelligent.

People aren't reading self-published authors because people can't even get past the poor quality of the samples. They aren't reading books they don't want to read.

Words are the writer's sorcery, our dark arts and our sleight of hand. They're our enchantment and our temptation

A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Self-publishing a shitty book doesn't make you an author any more than singing in the shower makes you a rockstar or squeezing your pimple makes you a dermatologist.

You’ll learn that the key to a great book is editing — grinding, buffing, and polishing — not writing.

Don't worry about offending people. Any time you write something thought provoking, some idiots will complain, because they hate it when you make them think.

A wounded animal yet bears teeth

The trick isn’t to simply publish a book; the trick is to produce a quality book package to surround the book’s content

I am often described to my irritation as a 'contrarian' and even had the title inflicted on me by the publisher of one of my early books. (At least on that occasion I lived up to the title by ridiculing the word in my introduction to the book's first chapter.) It is actually a pity that our culture doesn't have a good vernacular word for an oppositionist or even for someone who tries to do his own thinking: the word 'dissident' can't be self-conferred because it is really a title of honor that has to be won or earned, while terms like 'gadfly' or 'maverick' are somehow trivial and condescending as well as over-full of self-regard. And I've lost count of the number of memoirs by old comrades or ex-comrades that have titles like 'Against the Stream,' 'Against the Current,' 'Minority of One,' 'Breaking Ranks' and so forth—all of them lending point to Harold Rosenberg's withering remark about 'the herd of independent minds.' Even when I was quite young I disliked being called a 'rebel': it seemed to make the patronizing suggestion that 'questioning authority' was part of a 'phase' through which I would naturally go. On the contrary, I was a relatively well-behaved and well-mannered boy, and chose my battles with some deliberation rather than just thinking with my hormones.

For every blissful moment you must an anguish meet.

The self-edited author is as foolish as the self-medicated patient.

The Necrotelicomnicon was written by a Klatchian necromancer known to the world as Achmed the Mad, although he preferred to be called Achmed the I Just Get These Headaches. It is said that the book was written in one day after Achmed drank too much of the strange thick Klatchian coffee which doesn't just sober you up, but takes you through sobriety and out the other side, so that you glimpse the real universe beyond the clouds of warm self-delusion that sapient life usually generates around itself to stop it turning into a nutcake. Little is known about his life prior to this event, because the page headed 'About The Author' spontaneously combusted shortly after his death. However, a section headed 'Other Books By the Same Author' indicates that his previous published work was Achmed the I Just Get These Headaches's Book of Humorous Cat Stories, which might explain a lot.

All decisions are yours to make – and easy to revise. Whereas it takes a lot of persuasion and time to change the price of your book if you go through a publishing house, being an indie author means you can act quickly.

There was a feeling on the air like the eve of the end of the world.

There’s no such thing as luck. Luck is when opportunity meets preparation.

Books have a publishing standard, and every Indie Author is responsible to their readers in making sure those standards are met or exceeded.

Self-publishing a book for the first time isn’t for the faint of heart: it’s a daunting project that takes time and money. Just because you wrote a book (of which you should be proud) doesn’t mean you know anything about self-publishing that book. Authoring a book and publishing that book are two completely different endeavors.

A real piece of writing is one in which the writer has tried to enrich not only the book, but also his understanding of the words. The words themselves have to be open to new ideas and suggestions, and the writer himself must have the audacity to attempt new things and to risk failure

Most books on publishing deal with publishing by itself. Most books on marketing deal with marketing as a stand-alone project. I think this is the wrong approach. Self-publishing and book marketing have to be considered as an integrated project. That is what this book does; it treats publishing and marketing together as a unified project.

Social media is an essential part of your marketing plan and your branding. However, be warned. Social media is a major time suck and many sites are next to worthless when it comes to marketing and selling your book. Nevertheless, you must persist.

Self publishing' is not as easy as it is portrayed! When you think you have finished your book, proof read, proof read again, and again, and again. Don't believe it is ready until you have a hard copy proofed!

I have faced bullying before. Not in high school. Not in any school but when I published my now bestselling book series as an indie author back in 2010 through 2012 and became a target for indie publishing, especially in YA because I stood by Amazon self-publishing versus the traditional publishers. How I dealt with it? I kept doing what I love - writing and publishing, and giving my readers what they love. Indie publishing took off soon afterwards and now it is a valid and more desirable way to publish books. So the lesson learned is...don't let bullies stop you from doing what you love and from keeping you from giving your readers the books they love to read from you." - Kailin Gow in a National Radio Interview.

John and I have made this stuff our hobby, in the way that an especially attractive prisoner makes a hobby out of not getting raped. Jesus, that’s a terrible analogy. I apologize. What I’m saying is that it’s self-preservation. We didn’t choose this, we just have talents that makes us the equivalent of that new guy in the cell block who has a slim, hairless body and kind of looks like a woman from behind, and has an incredibly realistic tattoo of boobs on his back. He may have no desire at all to ever even touch a penis, but it’s going to happen, even if it’s just in the process of frantically slapping them away. Jesus, am I still talking about this? [John—please delete the above paragraph before it goes off to the publisher].

A 2013 study by Riley Dunlap and political scientist Peter Jacques found that a striking 72 percent of climate denial books, mostly published since the 1990s, were linked to right-wing think tanks, a figure that rises to 87 percent if self-published books (increasingly common) are excluded.23

Writing a book is an adventure: it begins as an amusement, then it becomes a mistress, then a master, and finally a tyrant.” — Sir Winston Churchill

The beauty of Goodreads is that you know you’re sowing in a field where everyone, by definition and self-selection, loves to read.

It takes a great reader to make a great book. (Creative Self-Publishing)

Writers can write whatever they want, but after THE END, when they self publish their book, they become accountable to readers for the quality of the book they're selling.

Starting your book is only the first five miles of a twenty-six-mile marathon that’s one-third of a triathlon (authoring, publishing, and entrepreneuring).

My chicken parmesan tasted a little saltier than I would've liked, undoubtedly because it was seasoned with my tears.

Among the educated young there is therefore a startling and unprecedented interest in the transformation of human consciousness. All over the Western world publishers are selling millions of books dealing with Yoga, Vedanta, Zen Buddhism, and the chemical mysticism of psychedelic drugs, and I have come to believe that the whole “hip” subculture, however misguided in some of its manifestations, is the earnest and responsible effort of young people to correct the self–destroying course of industrial civilization.

Even the most beautifully written, perfectly edited and well-designed books will fail if people aren't made aware of them!" ––Linda Radke, President of Five Star Publications, on the importance of public relations and marketing.

As you start your self-publishing project, you will come across tasks that are outside your experiences as an author. This is to be expected since the only commonality between writing a book, self-publishing the book and marketing the book is that all these activities involve the same book and the same person.

But here’s an ugly truth about typos and other small editing mistakes: They exist in traditional books, too.

Anyone who says it’s easy to self-publish a book is either lying or doing a shitty job.

5,000 to 10,000 words - $0.99 15,000 to 25,000 words - $2.99 30,000+ words - $3.99 and up

Writing is about you.  Publishing is about the book.  Marketing is about the reader.

Eating these foods makes me… Smart. Avocado, fish, nuts, and seeds are packed with healthy omega fats that nourish our brain to make us smart.

I think future generations are going to look back at our time period and call this the Age of Narcissism.

Ten short years ago, nobody had ever heard of a selfie. But today every decent cell phone has not one but two cameras, so you can take idiotic duck face pictures. And don't forget the billion dollar selfie-stick industry. Capitalism has found a whole new way to turn our vanity into profit.

There is a saturation of books on Amazon due to a sudden get-rich-quick surge in "everyone can be authors" seminars similar to the house flipping ones in the early 2000s which led to the housing bubble and an economic slowdown in the U.S. To distinguish quality books from those get-rich-quick ones, look at the author's track record - worldwide recognition as books that garnered credible awards, authors who speak at book industry events, authors who speak at schools, authors whose books are reference materials and reading sources at school and libraries. Get-rich books have a system to get over 500 reviews quickly, manipulates the Kindle Unlimited algorithm, and encourage collusion in the marketplace to knock out rivals. Be wary of trolls who are utilized to knock down the rankings of rival's books too. Once people have heard there is money to be made as a self-published author, just like house flipping, a cottage industry has risen to take advantage of it and turn book publishing into a get rich scheme, which is a shame for all the book publishers and authors, like me, who had published for the love of books, to write to help society, and for the love of literature. Kailin Gow, Parents and Books

I stood by and spoke out for Amazon when Amazon was attacked by Hatchett and other traditional publishers in the early days. I also represented Amazon as an author spokesperson to the media during the Press Conference launch in Santa Monica for Kindle Family as well as at Book Expo America. Today, authors don't have that kind of loyalty to a distributor of their books. They don't have that kind of loyalty to the publishers of their books and jump around to find the best deal for each book and going back and forth between publishing with a big publisher and self-publishing. Publishing like any industry is built on relationships. When an author is published by multiple publishers and jumps around, it signals to her publishers her lack of commitment to them. It is only human to see this lack of trust. So, my advice to authors who jump around...find a good publisher to land with if you decide to go with a traditional publisher. Be committed to them or it will seem like a betrayal when you are published with another publisher in the same genre. - Advice to Authors by Kailin Gow

The people who read pirated books are never going to buy your work anyway; it’s a totally different audience than purchasing readers. Even if you could scrub your stuff from the Internet, you’d only be keeping your book from pirate readers. You wouldn’t convert those readers into buyers. They’d simply read something else that was free.

Library events scare me, as they provide refuge for local historians, fabulists, tellers of tall tales, historical reenactors, and even dream weavers. Not to mention the single most feared creature on the planet: the self-published poet

There were two things about this particular book (The Golden Book of Fairy Tales) that made it vital to the child I was. First, it contained a remarkable number of stories about courageous, active girls; and second, it portrayed the various evils they faced in unflinching terms. Just below their diamond surface, these were stories of great brutality and anguish, many of which had never been originally intended for children at all. (Although Ponsot included tales from the Brothers Grimm and Andersen, the majority of her selections were drawn from the French contes de fées tradition — stories created as part of the vogue for fairy tales in seventeenth century Paris, recounted in literary salons and published for adult readers.) I hungered for a narrative with which to make some sense of my life, but in schoolbooks and on television all I could find was the sugar water of Dick and Jane, Leave it to Beaver and the happy, wholesome Brady Bunch. Mine was not a Brady Bunch family; it was troubled, fractured, persistently violent, and I needed the stronger meat of wolves and witches, poisons and peril. In fairy tales, I had found a mirror held up to the world I knew — where adults were dangerous creatures, and Good and Evil were not abstract concepts. (…) There were in those days no shelves full of “self–help” books for people with pasts like mine. In retrospect, I’m glad it was myth and folklore I turned to instead. Too many books portray child abuse as though it’s an illness from which one must heal, like cancer . . .or malaria . . .or perhaps a broken leg. Eventually, this kind of book promises, the leg will be strong enough to use, despite a limp betraying deeper wounds that might never mend. Through fairy tales, however, I understood my past in different terms: not as an illness or weakness, but as a hero narrative. It was a story, my story, beginning with birth and ending only with death. Difficult challenges and trials, even those that come at a tender young age, can make us wiser, stronger, and braver; they can serve to transform us, rather than sending us limping into the future.

To me, the single biggest mark of the amateur writer is a sense of hurry. Hurry to finish a manuscript, hurry to edit it, hurry to publish it. It’s definitely possible to write a book in a month, leave it unedited, and watch it go off into the world and be declared a masterpiece. It happens every fifty years or so. For the rest of us, the single greatest ally we have is time. There’s no page of prose in existence that its author can’t improve after it’s been in a drawer for a week. The same is true on the macro level – every time I finish a story or a book, I try to put it away and forget it for as long as I can. When I return, its problems are often so obvious and easy to fix that I’m amazed I ever struggled with them. Amateur writers are usually desperate to be published, as soon as possible. And I understand that feeling – you just want it to start, your career, your next book, whatever. But I wonder how many self-published novels might have had a chance at getting bought, and finding more readers, if their authors had a bit more patience with them?

Good cover design is not only about beauty... it’s a visual sales pitch. It’s your first contact with a potential reader. Your cover only has around 3 seconds to catch a browsing reader’s attention. You want to stand out and make them pause and consider, and read the synopsis.

Q. Your original, self-published version of The Martian became a phenomenon online. Were you expecting the overwhelmingly positive reception the book received? A. I had no idea it was going to do so well. The story had been available for free on my website for months, and I assumed anyone who wanted to read it had already read it. A few readers had requested I post a Kindle version because it’s easier to download that way. So I went ahead and did it, setting the price to the minimum Amazon would allow. As it sold more and more copies I just watched in awe.

Marketing isn’t sleazy car salesman tactics. Marketing isn’t tricking people into buying. Marketing isn’t unethical. Marketing isn’t intrusive self-promotion. Marketing is two things: (1) creating lasting connections with people, through (2) a focus on being relentlessly helpful.

Steve Scott, a friend of mine, consistently makes $30–60K in passive income each month from his books, so there’s definitely a way to make a living off of only book revenue if that’s your goal. Self-published authors are currently making more than the big 5 published authors combined!

People have always been vain. Can you imagine what it was like when some guy invented the first mirror? Maidens probably spent all day and night just staring at their own reflection in the dim candle light of their drafty castle tower, back when the first mirrors were cutting edge technology.

Check the top 1000 books on Amazon. Most of them have a shirtless guy on the cover, because they're smutty "romance novels" (read: porn for women) about a girl being swept off her feet by one (or more) billionaire alpha-males. There are literally tens of thousands of books out there about shirtless billionaire alpha-male vampires who can't wait to mate with you. Lucky you! And women eat that shit up! Men, not so much. Men prefer to watch actual porn.

Q. Your original, self-published version of The Martian became a phenomenon online. Were you expecting the overwhelmingly positive reception the book received? A. I had no idea it was going to do so well. The story had been available for free on my website for months, and I assumed anyone who wanted to read it had already read it. A few readers had requested I post a Kindle version because it’s easier to download that way. So I went ahead and did it, setting the price to the minimum Amazon would allow. As it sold more and more copies I just watched in awe. Q. Film rights to The Martian were sold to writer-producer Simon Kinberg (Mr. & Mrs. Smith, Sherlock Holmes, X-Men: First Class). What was your first reaction? A. Of course I’m thrilled to have a movie in the works. The movie deal and print publishing deal came within a week of each other, so I was a little shell-shocked. In fact, it was such a sudden launch into the big leagues that I literally had a difficult time believing it. I actually worried it could all be an elaborate scam. So I guess that was my first reaction: “Is this really happening!?

Imagine how much easier it would be for us to learn how to love if we began with a shared definition. The word “love” is most often defined as a noun, yet all the more astute theorists of love acknowledge that we would all love better if we used it as a verb. I spent years searching for a meaningful definition of the word “love,” and was deeply relieved when I found one in psychiatrist M. Scott Peck’s classic self-help book The Road Less Traveled, first published in 1978. Echoing the work of Erich Fromm, he defines love as “the will to extend one’s self for the purpose of nurturing one’s own or another’s spiritual growth.” Explaining further, he continues: “Love is as love does. Love is an act of will—namely, both an intention and an action. Will also implies choice. We do not have to love. We choose to love.” Since the choice must be made to nurture growth, this definition counters the more widely accepted assumption that we love instinctually.

Even though I'm an ordinary writer, I too, have trouble when it come to writing along the way. But at least I manage to self-publish my book with no errors (hopefully). Just check out Agatha Christie, an author who also has a learning disability. She managed to be succesful. And I hope that I would be successful as her and Abishek Bachan.

Slavery is so vile and miserable an Estate of Man, and so directly opposite to the generous Temper and Courage of our Nation; that 'tis hardly to be conceived, that an Englishman, much less a Gentleman, should plead for't.. And truly, I should have taken Sr. Rt: Filmer's "Patriarcha" as any other Treatise, which would perswade all Men, that they are Slaves, and ought to be so, for such another exercise of Wit, as was his who writ the Encomium (Praise) of Nero, rather than for a serious Discourse meant in earnest, had not the Gravity of the Title and Epistle, the Picture in the Front of the Book, and the Applause that followed it, required me to believe, that the Author and Publisher were both in earnest. I therefore took it into my hands with all the expectation and read it through with all the attention due to a Treaties, that made such a noise at its coming abroad and cannot but confess my self mightily surprised, that in a Book which was to provide Chains for all Mankind, I should find nothing but a Rope of Sand, useful perhaps to such, whose Skill and Business it is to raise a Dust, and would blind the People, the better to mislead them, but in truth is not of any force to draw those into Bondage, who have their Eyes open, and so much Sense about them as to consider, that Chains are but an Ill wearing, how much Care soever hath been taken to file and polish them.

Remember, we all make our work available in a commercial transaction, the terms of which we, ourselves, dictate. If we give it away for free, that’s our decision, and there is no refuge in the lame defense, “what do you want for nothing?” The buyer does not waive his right to express his opinion." [Thick Skin and Bad Reviews, Blog post, June 26, 2013]

Small caps

Teams that spend a lot of time learning the tricks of the trade will probably never really learn the trade.

In April 2013, Pulitzer Prize winning author David Mamet announced his decision to self-publish “because publishing is like Hollywood - nobody ever does the marketing they promise.

There are lots of variations on the path to self-publishing; this is the one Kamal and I have both used. WRITE THE BOOK.

Elevation Book Publishing drives each book to their highest peak and afford authors the opportunity to rise to their full potential. We create thriving partnerships.

We are a vertically integrated publishing house that equips readers to make positive changes in their lives and in the world around them. Microcosm emphasizes skill-building, showing hidden histories, and fostering creativity through challenging conventional publishing wisdom with books and zines about DIY skills, food, bicycling, gender, self-care, and social justice.

Lately, because computer technology has made self-publishing an easier and less expensive venture, I'm getting a lot of review copies of amateur books by writers who would be better advised to hone their craft before committing it to print. The best thing you can do as a beginning writer is to write, write, write - and read, read, read. Concentrating on publication prematurely is a mistake. You don't pick up a violin and expect to play Carnegie Hall within the year - yet somehow people forget that writing also requires technical skills that need to be learned, practiced, honed. If I had a dollar for every person I've met who thought, with no prior experience, they could sit down and write a novel and instantly win awards and make their living as a writer, I'd be a rich woman today. It's unrealistic, and it's also mildly insulting to professional writers who have worked hard to perfect their craft. Of course, then you hear stories about people like J.K. Rowling, who did sit down with no prior experience and write a worldwide best-seller...but such people are as rare as hen's teeth. Every day I work with talented, accomplished writers who have many novels in print and awards to their name and who are ‘still’ struggling to make a living. The thing I often find myself wanting to say to new writers is: Write because you love writing, learn your craft, be patient, and be realistic. Anais Nin said about writing, "It should be a necessity, as the sea needs to heave, and I call it breathing."

I have my retirement all planned out. I can't wait to sit on my lanai in a wicker chair (by the way, I always picture my retirement fantasies in the house from The Golden Girls) and reflect on my life. I'll have a wonderful, leathery tan and a long, silver ponytail even if I'm balding on top. Yes, I'll be THAT guy. I'll also, for the record, insist on wearing only kimonos, turquoise jewelry, and slip-on orthopedic shoes at all times.

The sheer vital energy of the Woolfs always astonishes me when I stop to consider what they accomplished on any given day. Fragile she may have been, living on the edge of psychic disturbance, but think what she managed to do nonetheless -- not only the novels (every one a breakthrough in form), but all those essays and reviews, all the work of the Hogarth Press, not only reading mss. and editing, but, at least at the start, packing the books to go out! And besides all that, they lived such an intense social life. (When I went there for tea, they were always going out for dinner and often to a party later on.) The gaiety and the fun of it all, the huge sense of life! The long, long walks through London that Elizabeth Bowen told me about. And two houses to keep going! Who of us could accomplish what she did? There may be a lot of self-involvement in A Writer's Diary, but there is no self-pity (and what has to be remembered is that what Leonard published at that time was only a small part of all the journals, the part that concerned her work, so it had to be self-involved). It is painful that such genius should evoke such mean-spirited response at present. Is genius so common that we can afford to brush it aside? What does it matter if she is major or minor, whether she imitated Joyce (I believe she did not), whether her genius was a limited one, limited by class? What remains true is that one cannot pick up a single one of her books and read a page without feeling more alive. If art is not to be life-enhancing, what is it to be?

Was I trying too hard to make this mean something? I asked Leah. Was that just buying into the industry's own narratives about itself? I tried to summarize the frantic, self-important work culture in Silicon Valley, how everyone was optimizing their bodies for longer lives, which would then be spent productively; how it was frowned upon to acknowledge that a tech job was a transaction rather than a noble mission or a seat on a rocket ship. In this respect, it was not unlike book publishing: talking about doing work for money felt like screaming the safe word. While perhaps not unique to tech--it may even have been endemic to a generation--the expectation was overbearing. Why did it feel so taboo, I asked, to approach work the way most people did, as a trade of my time and labor for money? Why did we have to pretend it was all so fun? Leah nodded, curls bobbing. "That's real," she said. "but I wonder if you're forcing things. Your job can be in service of the rest of your life." She reached out to squeeze my wrist, then leaned her head against the window. "You're allowed to enjoy your life," she said. The city streaked past, the bridge cables flickering like a delay, or a glitch.

Perhaps you don’t need telling that self-help books, the modern-day apotheosis of the quest for happiness, are among the things that fail to make us happy. But, for the record, research strongly suggests that they rarely much help. This is why, among themselves, some self-help publishers refer to the ‘eighteen-month rule’, which states that the person most likely to purchase any given self-help book is someone who, within the previous eighteen months, purchased a self-help book – one that evidently didn’t solve all their problems.

The word is dissociate. There is no 'a' before the 'ss'. People invariably say dis-a-ssociate, which, if you're suffering Disso-ciative Identity Disorder/Multiple Personality Disorder, can be irritating. People then want to know how many personalities I have and the answer is: I don't know. The first book about Multiple Personality Disorder to make an impact was Flora Rheta Schreiber's Sybil, published in 1973, which carries the subtitle: The True and Extraordinary Story of a Woman Possessed by Sixteen Separate Personalities. Corbett H. Thigpen and Hervey M. Cleckley published the controversial The Three Faces of Eve much earlier in 1957, and Pete Townshend from The Who wrote the song 'Four Faces'. People seem to feel safe with numbers. The truth is more complicated. The kids emerged over time. Billy, the boisterous five-year-old, was at first the most dominant. But he slowly stood aside for JJ, the self-confident ten-year-old who appears when Alice is under stress and handles complicated situations like travelling on the Underground and meeting new people. The first entity to visit was the external voice of the Professor. But he had a choir of accomplices without names. So, how many actual alter personalities are there? I would say more than fifteen and less than thirty, a combination of protectors, persecutors and friends - my own family tree.

I was in the house alone. That's usually the case because I'm writing and my wife is out in the real world doing something of great value and being with actual people. People who are not tied down to a keyboard, monitor and chair calling out to people who aren't in the house.

Without ruining the ending, the gist is that he’s a gay reindeer who can’t afford a nose job, but he becomes a superstar in the end. It’s all very inspirational. It turns out that, just like Rudolph, what I initially considered to be such a negative is, in fact, the very thing that has made me stand out. Not to sound preachy, but accepting my voice has given me the confidence I’ve needed to pursue my dreams. And just like Seal rocks his facial scars, Cindy Crawford works her mole, and Barbra Streisand wins every race by a nose, I hope you’re inspired to make the most of your possibly less-than-perfect trademark, too.

When I wanted to quit smoking cannabis a few years ago and found that I couldn’t do it under my own steam I went in search of a self-help book to show me the way. Annoyingly all I could find were books on how to cultivate the damn stuff. So to exact my revenge on the world of publishing I decided to one day write that book myself.

It was stupid, but people needed someone to hate, and the newspapers were always ready to supply that need. Maud knew the proprietor of the Mail, Lord Northcliffe. Like all great press men, he really believed the drivel he published. His talent was to express his readers’ most stupid and ignorant prejudices as if they made sense, so that the shameful seemed respectable. That was why they bought the paper. She also knew that Lloyd George had recently snubbed Northcliffe personally. The self-important press lord had proposed himself as a member of the British delegation at the upcoming peace conference, and had been offended when the Prime Minister turned him down. Maud was worried. In politics, despicable people sometimes had to be pandered to, but Lloyd George seemed to have forgotten that. She wondered anxiously how much effect the Mail’s malevolent propaganda would have on the election. A few days later she found out. She went to an election meeting in a municipal hall in the East End of

She [Mary Maclane] is almost always referred to as “confessional.” She has been referred to, several times, as the first blogger. Whereas her writing does not confess much - it is much more spiritual memoir than anything, or perhaps something akin to a mystic’s courtly love, directed at the self. I am wondering what distinguishes writing as confessional… I keep on feeling I prefer the latter-day MacLane, the diary she wrote while convalescing from scarlet fever back home in Butte, Montana, I, Mary MacLane, that Melville House is only publishing as an ebook. Mary MacLane melancholy, totally isolated. Feeling intense disquiet. Now in her early thirties, meditating on her whirlwind celebrity, in cities, feeling distanced from all that, but longing for it too. Obsessed with the Mary MacLane who stopped writing, or stopped publishing books, who was involved with the anarchist/bohemian crowd in Chicago, with the Dill Pickle, who died in poverty and obscurity on the South Side at the age of 48. I want to write about her, but I don’t know how or why yet.

When you have self-love, you no longer live your life according to other people’s opinions. You don’t need other people to accept you or tell you how good you are, because you know what you are. With self-love, you aren’t afraid to share your love because your heart is completely open. Today can be the day when you experience the beauty of yourself. Today can be the day when you reconnect with your own spirit and express all the love in your heart. Focus your attention on what you are feeling in this moment. Feel the desire to be alive, the desire for love and joy, the desire to create something wonderful to share with others. The biggest mission you have is to make yourself happy, and to share your love, your joy, and your happiness.

I have a hardcore attitude: a “self-published, ghost-written book” is wrong because the concept behind self publishing is that you have knowledge or emotions that you want to express. When people read a book—particularly a self-published one—they have the right to expect that it’s the person’s writing, not cleaned-up dictation or slapping a name on a book that someone else wrote.

Book publishers needed only to listen to Jeff Bezos himself to have their fears stoked. Amazon’s founder repeatedly suggested he had little reverence for the old “gatekeepers” of the media, whose business models were forged during the analogue age and whose function it was to review content and then subjectively decide what the public got to consume. This was to be a new age of creative surplus, where it was easy for anyone to create something, find an audience, and allow the market to determine the proper economic reward. “Even well meaning gatekeepers slow innovation,” Bezos wrote in his 2011 letter to shareholders. “When a platform is self-service, even the improbable ideas can get tried, because there’s no expert gatekeeper ready to say ‘that will never work!’ And guess what—many of those improbable ideas do work, and society is the beneficiary of that diversity.

There are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don’t want anything getting in the way of your communication with your readers. You’ve got a message for them, a story to tell, or ideas to spread. That’s what’s important.

As far back as 1563 the courageous Dutch physician Johannes Wier published his masterwork, De Praestigiis Daemonum (On the Delusions About Demons) in which he states that the collective and voluntary self-accusation of older women through which they exposed themselves to torture and death by their inquisitors was in itself an act inspired by the devil, a trick of demons, whose aim it was to doom not only the innocent women but also their reckless judges. Wier was the first medical man to introduce what became the psychiatric concept of DELUSION and mental blindness. Wherever his book had influence, the persecution of witches ceased, in some countries more than one hundred and fifty years before it was finally brought to an end throughout the civilized world. His work and his insights became one of the main instruments for fighting the witch delusion and physical torture (Baschwitz). Wier realized even then that witches were scapegoats for the inner confusion and desperation of their judges and of the “Zeitgeist” in general.

Many people have related the process of being an author to that of being a parent. Writing your book is like the pregnancy part. Developing your book is part of who you are and is constantly there. You are always thinking about how great it will be, but it is just the beginning. Towards the end your anticipation and anxiety grow. And then you finally reach the publishing process—which is like the delivery. But then you are left with a lifetime of book rearing. The real journey doesn’t end at publication, it begins.

Rolf Ekeus came round to my apartment one day and showed me the name of the Iraqi diplomat who had visited the little West African country of Niger: a statelet famous only for its production of yellowcake uranium. The name was Wissam Zahawi. He was the brother of my louche gay part-Kurdish friend, the by-now late Mazen. He was also, or had been at the time of his trip to Niger, Saddam Hussein's ambassador to the Vatican. I expressed incomprehension. What was an envoy to the Holy See doing in Niger? Obviously he was not taking a vacation. Rolf then explained two things to me. The first was that Wissam Zahawi had, when Rolf was at the United Nations, been one of Saddam Hussein's chief envoys for discussions on nuclear matters (this at a time when the Iraqis had functioning reactors). The second was that, during the period of sanctions that followed the Kuwait war, no Western European country had full diplomatic relations with Baghdad. TheVatican was the sole exception, so it was sent a very senior Iraqi envoy to act as a listening post. And this man, a specialist in nuclear matters, had made a discreet side trip to Niger. This was to suggest exactly what most right-thinking people were convinced was not the case: namely that British intelligence was on to something when it said that Saddam had not ceased seeking nuclear materials in Africa. I published a few columns on this, drawing at one point an angry email from Ambassador Zahawi that very satisfyingly blustered and bluffed on what he'd really been up to. I also received—this is what sometimes makes journalism worthwhile—a letter from a BBC correspondent named Gordon Correa who had been writing a book about A.Q. Khan. This was the Pakistani proprietor of the nuclear black market that had supplied fissile material to Libya, North Korea, very probably to Syria, and was open for business with any member of the 'rogue states' club. (Saddam's people, we already knew for sure, had been meeting North Korean missile salesmen in Damascus until just before the invasion, when Kim Jong Il's mercenary bargainers took fright and went home.) It turned out, said the highly interested Mr. Correa, that his man Khan had also been in Niger, and at about the same time that Zahawi had. The likelihood of the senior Iraqi diplomat in Europe and the senior Pakistani nuclear black-marketeer both choosing an off-season holiday in chic little uranium-rich Niger… well, you have to admit that it makes an affecting picture. But you must be ready to credit something as ridiculous as that if your touching belief is that Saddam Hussein was already 'contained,' and that Mr. Bush and Mr. Blair were acting on panic reports, fabricated in turn by self-interested provocateurs.

When he was in college, a famous poet made a useful distinction for him. He had drunk enough in the poet's company to be compelled to describe to him a poem he was thinking of. It would be a monologue of sorts, the self-contemplation of a student on a summer afternoon who is reading Euphues. The poem itself would be a subtle series of euphuisms, translating the heat, the day, the student's concerns, into symmetrical posies; translating even his contempt and boredom with that famously foolish book into a euphuism. The poet nodded his big head in a sympathetic, rhythmic way as this was explained to him, then told him that there are two kinds of poems. There is the kind you write; there is the kind you talk about in bars. Both kinds have value and both are poems; but it's fatal to confuse them. In the Seventh Saint, many years later, it had struck him that the difference between himself and Shakespeare wasn't talent - not especially - but nerve. The capacity not to be frightened by his largest and most potent conceptions, to simply (simply!) sit down and execute them. The dreadful lassitude he felt when something really large and multifarious came suddenly clear to him, something Lear-sized yet sonnet-precise. If only they didn't rush on him whole, all at once, massive and perfect, leaving him frightened and nerveless at the prospect of articulating them word by scene by page. He would try to believe they were of the kind told in bars, not the kind to be written, though there was no way to be sure of this except to attempt the writing; he would raise a finger (the novelist in the bar mirror raising the obverse finger) and push forward his change. Wailing like a neglected ghost, the vast notion would beat its wings into the void. Sometimes it would pursue him for days and years as he fled desperately. Sometimes he would turn to face it, and do battle. Once, twice, he had been victorious, objectively at least. Out of an immense concatenation of feeling, thought, word, transcendent meaning had come his first novel, a slim, pageant of a book, tombstone for his slain conception. A publisher had taken it, gingerly; had slipped it quietly into the deep pool of spring releases, where it sank without a ripple, and where he supposes it lies still, its calm Bodoni gone long since green. A second, just as slim but more lurid, nightmarish even, about imaginary murders in an imaginary exotic locale, had been sold for a movie, though the movie had never been made. He felt guilt for the producer's failure (which perhaps the producer didn't feel), having known the book could not be filmed; he had made a large sum, enough to finance years of this kind of thing, on a book whose first printing was largely returned.

Of all the self-published UFO books I had read, hers was unique. Its profusion of self-reported, subtle realm experiences was clearly outside the traditional realm of UFOlogy, as was its inclusion of East Indian and Tibetan spiritual practices. Had someone really experienced the connection between Eastern spirituality and Western UFOlogy—that we had long suspected? Thomas and I were prepared for just about anything. But could Joy Gilbert’s subtle realm encounters have actually culminated in Enlightenment aboard a UFO? At the hands of so-called aliens?

An Inquiry into the Nature and Causes of the Wealth of Nations, which Smith published in 1776, is the most important book ever written about capitalism and its moral ramifications. Though The Wealth of Nations is in good part about commerce, it was not written for businessmen or merchants. A book focused on the analysis of market processes motivated by self-interest, it was written by one of the most admired philosophers of the Enlightenment, a former professor of logic, rhetoric, jurisprudence, and moral philosophy, in order to influence politicians and rouse them to pursue the common good.

Girls, I was dead and down in the Underworld, a shade, a shadow of my former self, nowhen. It was a place where language stopped, a black full stop, a black hole Where the words had to come to an end. And end they did there, last words, famous or not. It suited me down to the ground. So imagine me there, unavailable, out of this world, then picture my face in that place of Eternal Repose, in the one place you’d think a girl would be safe from the kind of a man who follows her round writing poems, hovers about while she reads them, calls her His Muse, and once sulked for a night and a day because she remarked on his weakness for abstract nouns. Just picture my face when I heard - Ye Gods - a familiar knock-knock at Death’s door. Him. Big O. Larger than life. With his lyre and a poem to pitch, with me as the prize. Things were different back then. For the men, verse-wise, Big O was the boy. Legendary. The blurb on the back of his books claimed that animals, aardvark to zebra, flocked to his side when he sang, fish leapt in their shoals at the sound of his voice, even the mute, sullen stones at his feet wept wee, silver tears. Bollocks. (I’d done all the typing myself, I should know.) And given my time all over again, rest assured that I’d rather speak for myself than be Dearest, Beloved, Dark Lady, White Goddess etc., etc. In fact girls, I’d rather be dead. But the Gods are like publishers, usually male, and what you doubtless know of my tale is the deal. Orpheus strutted his stuff. The bloodless ghosts were in tears. Sisyphus sat on his rock for the first time in years. Tantalus was permitted a couple of beers. The woman in question could scarcely believe her ears. Like it or not, I must follow him back to our life - Eurydice, Orpheus’ wife - to be trapped in his images, metaphors, similes, octaves and sextets, quatrains and couplets, elegies, limericks, villanelles, histories, myths… He’d been told that he mustn’t look back or turn round, but walk steadily upwards, myself right behind him, out of the Underworld into the upper air that for me was the past. He’d been warned that one look would lose me for ever and ever. So we walked, we walked. Nobody talked. Girls, forget what you’ve read. It happened like this - I did everything in my power to make him look back. What did I have to do, I said, to make him see we were through? I was dead. Deceased. I was Resting in Peace. Passé. Late. Past my sell-by date… I stretched out my hand to touch him once on the back of the neck. Please let me stay. But already the light had saddened from purple to grey. It was an uphill schlep from death to life and with every step I willed him to turn. I was thinking of filching the poem out of his cloak, when inspiration finally struck. I stopped, thrilled. He was a yard in front. My voice shook when I spoke - Orpheus, your poem’s a masterpiece. I’d love to hear it again… He was smiling modestly, when he turned, when he turned and he looked at me. What else? I noticed he hadn’t shaved. I waved once and was gone. The dead are so talented. The living walk by the edge of a vast lake near, the wise, drowned silence of the dead.

Certainly the most destructive vice if you like, that a person can have. More than pride, which is supposedly the number one of the cardinal sins - is self pity. Self pity is the worst possible emotion anyone can have. And the most destructive. It is, to slightly paraphrase what Wilde said about hatred, and I think actually hatred's a subset of self pity and not the other way around - ' It destroys everything around it, except itself '. Self pity will destroy relationships, it'll destroy anything that's good, it will fulfill all the prophecies it makes and leave only itself. And it's so simple to imagine that one is hard done by, and that things are unfair, and that one is underappreciated, and that if only one had had a chance at this, only one had had a chance at that, things would have gone better, you would be happier if only this, that one is unlucky. All those things. And some of them may well even be true. But, to pity oneself as a result of them is to do oneself an enormous disservice. I think it's one of things we find unattractive about the american culture, a culture which I find mostly, extremely attractive, and I like americans and I love being in america. But, just occasionally there will be some example of the absolutely ravening self pity that they are capable of, and you see it in their talk shows. It's an appalling spectacle, and it's so self destructive. I almost once wanted to publish a self help book saying 'How To Be Happy by Stephen Fry : Guaranteed success'. And people buy this huge book and it's all blank pages, and the first page would just say - ' Stop Feeling Sorry For Yourself - And you will be happy '. Use the rest of the book to write down your interesting thoughts and drawings, and that's what the book would be, and it would be true. And it sounds like 'Oh that's so simple', because it's not simple to stop feeling sorry for yourself, it's bloody hard. Because we do feel sorry for ourselves, it's what Genesis is all about.” ― Stephen Fry

Harvard psychologist Daniel Gilbert talks about this phenomenon in his 2006 book, Stumbling on Happiness. “The greatest achievement of the human brain is its ability to imagine objects and episodes that do not exist in the realm of the real,” he writes. “The frontal lobe—the last part of the human brain to evolve, the slowest to mature, and the first to deteriorate in old age—is a time machine that allows each of us to vacate the present and experience the future before it happens.” This time travel into the future—otherwise known as anticipation—accounts for a big chunk of the happiness gleaned from any event. As you look forward to something good that is about to happen, you experience some of the same joy you would in the moment. The major difference is that the joy can last much longer. Consider that ritual of opening presents on Christmas morning. The reality of it seldom takes more than an hour, but the anticipation of seeing the presents under the tree can stretch out the joy for weeks. One study by several Dutch researchers, published in the journal Applied Research in Quality of Life in 2010, found that vacationers were happier than people who didn’t take holiday trips. That finding is hardly surprising. What is surprising is the timing of the happiness boost. It didn’t come after the vacations, with tourists bathing in their post-trip glow. It didn’t even come through that strongly during the trips, as the joy of travel mingled with the stress of travel: jet lag, stomach woes, and train conductors giving garbled instructions over the loudspeaker. The happiness boost came before the trips, stretching out for as much as two months beforehand as the holiday goers imagined their excursions. A vision of little umbrella-sporting drinks can create the happiness rush of a mini vacation even in the midst of a rainy commute. On some level, people instinctively know this. In one study that Gilbert writes about, people were told they’d won a free dinner at a fancy French restaurant. When asked when they’d like to schedule the dinner, most people didn’t want to head over right then. They wanted to wait, on average, over a week—to savor the anticipation of their fine fare and to optimize their pleasure. The experiencing self seldom encounters pure bliss, but the anticipating self never has to go to the bathroom in the middle of a favorite band’s concert and is never cold from too much air conditioning in that theater showing the sequel to a favorite flick. Planning a few anchor events for a weekend guarantees you pleasure because—even if all goes wrong in the moment—you still will have derived some pleasure from the anticipation. I love spontaneity and embrace it when it happens, but I cannot bank my pleasure solely on it. If you wait until Saturday morning to make your plans for the weekend, you will spend a chunk of your Saturday working on such plans, rather than anticipating your fun. Hitting the weekend without a plan means you may not get to do what you want. You’ll use up energy in negotiations with other family members. You’ll start late and the museum will close when you’ve only been there an hour. Your favorite restaurant will be booked up—and even if, miraculously, you score a table, think of how much more you would have enjoyed the last few days knowing that you’d be eating those seared scallops on Saturday night!

Bezos had seemingly made up his mind that he was no longer going to indulge in financial maneuvering as a way to escape the rather large hole Amazon had dug for itself, and it wasn’t just through borrowing Sinegal’s business plan. At a two-day management and board offsite later that year, Amazon invited business thinker Jim Collins to present the findings from his soon-to-be-published book Good to Great. Collins had studied the company and led a series of intense discussions at the offsite. “You’ve got to decide what you’re great at,” he told the Amazon executives. Drawing on Collins’s concept of a flywheel, or self-reinforcing loop, Bezos and his lieutenants sketched their own virtuous cycle, which they believed powered their business. It went something like this: Lower prices led to more customer visits. More customers increased the volume of sales and attracted more commission-paying third-party sellers to the site. That allowed Amazon to get more out of fixed costs like the fulfillment centers and the servers needed to run the website. This greater efficiency then enabled it to lower prices further. Feed any part of this flywheel, they reasoned, and it should accelerate the loop. Amazon executives were elated; according to several members of the S Team at the time, they felt that, after five years, they finally understood their own business. But when Warren Jenson asked Bezos if he should put the flywheel in his presentations to analysts, Bezos asked him not to. For now, he considered it the secret sauce.

Some researchers, such as psychologist Jean Twenge, say this new world where compliments are better than sex and pizza, in which the self-enhancing bias has been unchained and allowed to gorge unfettered, has led to a new normal in which the positive illusions of several generations have now mutated into full-blown narcissism. In her book The Narcissism Epidemic, Twenge says her research shows that since the mid-1980s, clinically defined narcissism rates in the United States have increased in the population at the same rate as obesity. She used the same test used by psychiatrists to test for narcissism in patients and found that, in 2006, one in four U.S. college students tested positive. That’s real narcissism, the kind that leads to diagnoses of personality disorders. In her estimation, this is a dangerous trend, and it shows signs of acceleration. Narcissistic overconfidence crosses a line, says Twenge, and taints those things improved by a skosh of confidence. Over that line, you become less concerned with the well-being of others, more materialistic, and obsessed with status in addition to losing all the restraint normally preventing you from tragically overestimating your ability to manage or even survive risky situations. In her book, Twenge connects this trend to the housing market crash of the mid-2000s and the stark increase in reality programming during that same decade. According to Twenge, the drive to be famous for nothing went from being strange to predictable thanks to a generation or two of people raised by parents who artificially boosted self-esteem to ’roidtastic levels and then released them into a culture filled with new technologies that emerged right when those people needed them most to prop up their self-enhancement biases. By the time Twenge’s research was published, reality programming had spent twenty years perfecting itself, and the modern stars of those shows represent a tiny portion of the population who not only want to be on those shows, but who also know what they are getting into and still want to participate. Producers with the experience to know who will provide the best television entertainment to millions then cull that small group. The result is a new generation of celebrities with positive illusions so robust and potent that the narcissistic overconfidence of the modern American teenager by comparison is now much easier to see as normal.

There is a light adversarial relationship between publishers and authors that I think probably works effectively. But that’s why I was very quiet about writing. I don’t know what made me write it. I think I just wanted to finish the story so that I could have a good time reading it. But the process was what made me think that I should do it again, and I knew that that was the way I wanted to live. I felt very coherent when I was writing that book. But I still didn’t call myself a writer. And it was only with my third book, Song of Solomon, that I finally said—not at my own initiative I’m embarrassed to tell you but at somebody else’s initiative—“This is what I do.” I had written three books. It was only after I finished Song of Solomon that I thought, “Maybe this is what I do only.” Because before that I always said that I was an editor who also wrote books or a teacher who also wrote. I never said I was a writer. Never. And it’s not only because of all the things you might think. It’s also because most writers really and truly have to give themselves permission to win. That’s very difficult, particularly for women. You have to give yourself permission, even when you’re doing it. Writing every day, sending books off, you still have to give yourself permission. I know writers whose mothers are writers, who still had to go through a long process with somebody else—a man or editor or friend or something—to finally reach a point where they could say, “It’s all right. It’s okay.” The community says it’s okay. Your husband says it’s okay. Your children say it’s okay. Your mother says it’s okay. Eventually everybody says it’s okay, and then you have all the okays. It happened to me: even I found a moment after I’d written the third book when I could actually say it. So you go through passport and customs and somebody asks, “What do you do?” And you print it out: WRITE.

But since we’re on the topic of identity and narrative voice - here’s an interesting conundrum. You may know that The Correspondence Artist won a Lambda Award. I love the Lambda Literary Foundation, and I was thrilled to win a Lammy. My book won in the category of “Bisexual Fiction.” The Awards (or nearly all of them) are categorized according to the sexual identity of the dominant character in a work of fiction, not the author. I’m not sure if “dominant” is the word they use, but you get the idea. The foregrounded character. In The Correspondence Artist, the narrator is a woman, but you’re never sure about the gender of her lover. You’re also never sure about the lover’s age or ethnicity - these things change too, and pretty dramatically. Also, sometimes when the narrator corresponds with her lover by email, she (the narrator) makes reference to her “hard on.” That is, part of her erotic play with her lover has to do with destabilizing the ways she refers to her own sex (by which I mean both gender and naughty bits). So really, the narrator and her lover are only verifiably “bisexual” in the Freudian sense of the term - that is, it’s unclear if they have sex with people of the same sex, but they each have a complex gender identity that shifts over time. Looking at the various possible categorizations for that book, I think “Bisexual Fiction” was the most appropriate, but better, of course, would have been “Queer Fiction.” Maybe even trans, though surely that would have raised some hackles. So, I just submitted I’m Trying to Reach You for this year’s Lambda Awards and I had to choose a category. Well. As I said, the narrator identifies as a gay man. I guess you’d say the primary erotic relationship is with his boyfriend, Sven. But he has an obsession with a weird middle-aged white lady dancer on YouTube who happens to be me, and ultimately you come to understand that she is involved in an erotic relationship with a lesbian electric guitarist. And this romance isn’t just a titillating spectacle for a voyeuristic narrator: it turns out to be the founding myth of our national poetics! They are Emily Dickinson and Walt Whitman! Sorry for all the spoilers. I never mind spoilers because I never read for plot. Maybe the editor (hello Emily) will want to head plot-sensitive readers off at the pass if you publish this paragraph. Anyway, the question then is: does authorial self-referentiality matter? Does the national mythos matter? Is this a work of Bisexual or Lesbian Fiction? Is Walt trans? I ended up submitting the book as Gay (Male) Fiction. The administrator of the prizes also thought this was appropriate, since Gray is the narrator. And Gray is not me, but also not not me, just as Emily Dickinson is not me but also not not me, and Walt Whitman is not my lover but also not not my lover. Again, it’s a really queer book, but the point is kind of to trip you up about what you thought you knew about gender anyway.

And whatever you make of the country-by-country surveys of national happiness that are now published with some regularity, it’s striking that the ‘happiest’ countries are never those where self-help books sell the most, nor indeed where professional psychotherapists are most widely consulted. The existence of a thriving ‘happiness industry’ clearly isn’t sufficient to engender national happiness, and it’s not unreasonable to suspect that it might make matters worse. Yet the ineffectiveness of modern strategies for happiness is really just a small part of the problem. There are good reasons to believe that the whole notion of ‘seeking happiness’ is flawed to begin with. For one thing, who says happiness is a valid goal in the first place? Religions have never placed much explicit emphasis on it, at least as far as this world is concerned; philosophers have certainly not been unanimous in endorsing it, either. And any evolutionary psychologist will tell you that evolution has little interest in your being happy, beyond trying to make sure that you’re not so listless or miserable that you lose the will to reproduce. Even assuming happiness to be a worthy target, though, a worse pitfall awaits, which is that aiming for it seems to reduce your chances of ever attaining it. ‘Ask yourself whether you are happy,’ observed the philosopher John Stuart Mill, ‘and you cease to be so.’ At best, it would appear, happiness can only be glimpsed out of the corner of an eye, not stared at directly.

In the 1990s legal scholar and public policy advocate Wendy Kaminer published a brace of books engaged with the New Age cultures of recovery and self-help. She represented an Old Left perspective on new superstition, and although she was of the same generation as the cultural studies scholars, she did exactly what Andrew Ross warned academics and elites against. She criticized the middlebrow, therapeutic culture of self-help for undermining critical thinking in popular discourse. She encouraged the debunking of superstition, deplored public professions of piety. Her books were polemical and public interventions that were addressed to the maligned liberal and more or less thoughtful reader who took an interest in the issues of the day. In some ways, her writing was a popularization of some of psychoanalytic theory scholar, sociologist, and cultural critic Philip Rieff’s and Richard Hofstadter’s critiques of a therapeutic culture of anti-intellectualism.77 She speculated that the decline of secular values in the political sphere was linked to the rise of a culture of recovery and self-help that had come out of the popularization of New Age, countercultural beliefs and practices. In both I’m Dysfunctional, You’re Dysfunctional: The Recovery Movement and Other Self-Help Fashions and Sleeping with Extra-Terrestrials: The Rise of Irrationalism and the Perils of Piety, Kaminer publicly denounced the decline of secular culture and the rise of a therapeutic culture of testimony and self-victimization that brooked no dissent while demanding unprecedented leaps of faith from its adherents.78 Kaminer’s work combined a belief in Habermasian rational communication with an uncompromising skepticism about the ubiquity of piety that for her was shared by both conservatives and liberals. For Kaminer, argument and persuasion could no longer be operative when belief and subjective experience became the baseline proofs that underwrote public and private assertions. No speaker or writer was under any obligation to answer his or her critics because argument and testimony were fatefully blurred. When reasoned impiety was slowly being banished from public dialogue, political responsibility would inevitably wane. In the warm bath of generalized piety and radical plurality, everyone could assert a point of view, an opinion, and different beliefs, but no one was under any obligation to defend them. Whereas cultural studies scholars saw themselves contesting dominant forms of discourse and hegemonic forms of thinking, Kaminer saw them participating in a popular embrace of an irrational Counter-Enlightenment. Like Andrew Ross, Kaminer cited Franz Mesmer as an important eighteenth-century pioneer of twentieth-century alternative healing techniques. Mesmer’s personal charisma and his powers of psychic healing and invocation of “animal magnetism” entranced the European courts of the late eighteenth century. Mesmer performed miracle cures and attracted a devoted, wealthy following. Despite scandals that plagued his European career, the American middle class was eager to embrace his hybrid of folk practices and scientific-sounding proofs. Mesmerism projected an alternative mystical cosmology based upon magnets and invisible flows of energy. Mesmer, who was said to control the invisible magnetic flow of forces that operated upon human and animal bodies, built upon a network of wealthy patrons who were devoted to the powers of a charismatic leader, Mesmer himself. Mesmer’s manipulation of magnets and hands-on healing evoked for the French court the ancient arts of folk healing while it had recourse to ostensibly modern scientific proofs. Historian of the French eighteenth century Robert Darnton insisted that mesmerism could not be dismissed as mere quackery or charlatanism but represented a transitional worldview, one that bridged the Enlightenment and the particular forms of nineteenth-century Romanticism that followed.

The process of receiving teaching depends upon the student giving something in return; some kind of psychological surrender is necessary, a gift of some sort. This is why we must discuss surrendering, opening, giving up expectations, before we can speak of the relationship between teacher and student. It is essential to surrender, to open yourself, to present whatever you are to the guru, rather than trying to present yourself as a worthwhile student. It does not matter how much you are willing to pay, how correctly you behave, how clever you are at saying the right thing to your teacher. It is not like having an interview for a job or buying a new car. Whether or not you will get the job depends upon your credentials, how well you are dressed, how beautifully your shoes are polished, how well you speak, how good your manners are. If you are buying a car, it is a matter of how much money you have and how good your credit is. But when it comes to spirituality, something more is required. It is not a matter of applying for a job, of dressing up to impress our potential employer. Such deception does not apply to an interview with a guru, because he sees right through us. He is amused if we dress up especially for the interview. Making ingratiating gestures is not applicable in this situation; in fact it is futile. We must make a real commitment to being open with our teacher; we must be willing to give up all our preconceptions. Milarepa expected Marpa to be a great scholar and a saintly person, dressed in yogic costume with beads, reciting mantras, meditating. Instead he found Marpa working on his farm, directing the laborers and plowing his land. I am afraid the word guru is overused in the West. It would be better to speak of one’s “spiritual friend,” because the teachings emphasize a mutual meeting of two minds. It is a matter of mutual communication, rather than a master-servant relationship between a highly evolved being and a miserable, confused one. In the master-servant relationship the highly evolved being may appear not even to be sitting on his seat but may seem to be floating, levitating, looking down at us. His voice is penetrating, pervading space. Every word, every cough, every movement that he makes is a gesture of wisdom. But this is a dream. A guru should be a spiritual friend who communicates and presents his qualities to us, as Marpa did with Milarepa and Naropa with Marpa. Marpa presented his quality of being a farmer-yogi. He happened to have seven children and a wife, and he looked after his farm, cultivating the land and supporting himself and his family. But these activities were just an ordinary part of his life. He cared for his students as he cared for his crops and family. He was so thorough, paying attention to every detail of his life, that he was able to be a competent teacher as well as a competent father and farmer. There was no physical or spiritual materialism in Marpa’s lifestyle at all. He did not emphasize spirituality and ignore his family or his physical relationship to the earth. If you are not involved with materialism, either spiritually or physically, then there is no emphasis made on any extreme. Nor is it helpful to choose someone for your guru simply because he is famous, someone who is renowned for having published stacks of books and converted thousands or millions of people. Instead the guideline is whether or not you are able actually to communicate with the person, directly and thoroughly. How much self-deception are you involved in? If you really open yourself to your spiritual friend, then you are bound to work together. Are you able to talk to him thoroughly and properly? Does he know anything about you? Does he know anything about himself, for that matter? Is the guru really able to see through your masks, communicate with you properly, directly? In searching for a teacher, this seems to be the guideline rather than fame or wisdom.

What a joy this book is! I love recipe books, but it’s short-lived; I enjoy the pictures for several minutes, read a few pages, and then my eyes glaze over. They are basically books to be used in the kitchen for one recipe at a time. This book, however, is in a different class altogether and designed to be read in its entirety. It’s in its own sui generis category; it has recipes at the end of most of the twenty-one chapters, but it’s a book to be read from cover to cover, yet it could easily be read chapter by chapter, in any order, as they are all self-contained. Every bite-sized chapter is a flowing narrative from a well-stocked brain encompassing Balinese culture, geography and history, while not losing its main focus: food. As you would expect from a scholar with a PhD in history from Columbia University, the subject matter has been meticulously researched, not from books and articles and other people’s work, but from actually being on the ground and in the markets and in the kitchens of Balinese families, where the Balinese themselves learn their culinary skills, hands on, passed down orally, manually and practically from generation to generation. Vivienne Kruger has lived in Bali long enough to get it right. That’s no mean feat, as the subject has not been fully studied before. Yes, there are so-called Balinese recipe books, most, if I’m not mistaken, written by foreigners, and heavily adapted. The dishes have not, until now, been systematically placed in their proper cultural context, which is extremely important for the Balinese, nor has there been any examination of the numerous varieties of each type of recipe, nor have they been given their true Balinese names. This groundbreaking book is a pleasure to read, not just for its fascinating content, which I learnt a lot from, but for the exuberance, enthusiasm and originality of the language. There’s not a dull sentence in the book. You just can’t wait to read the next phrase. There are eye-opening and jaw-dropping passages for the general reader as Kruger describes delicacies from the village of Tengkudak in Tabanan district — grasshoppers, dragonflies, eels and live baby bees — and explains how they are caught and cooked. She does not shy away from controversial subjects, such as eating dog and turtle. Parts of it are not for the faint-hearted, but other parts make you want to go out and join the participants, such as the Nusa Lembongan fishermen, who sail their outriggers at 5.30 a.m. The author quotes Miguel Covarrubias, the great Mexican observer of the 1930s, who wrote “The Island of Bali.” It has inspired all writers since, including myself and my co-author, Ni Wayan Murni, in our book “Secrets of Bali, Fresh Light on the Morning of the World.” There is, however, no bibliography, which I found strange at first. I can only imagine it’s a reflection of how original the subject matter is; there simply are no other sources. Throughout the book Kruger mentions Balinese and Indonesian words and sometimes discusses their derivations. It’s a Herculean task. I was intrigued to read that “satay” comes from the Tamil word for flesh ( sathai ) and that South Indians brought satay to Southeast Asia before Indonesia developed its own tradition. The book is full of interesting tidbits like this. The book contains 47 recipes in all, 11 of which came from Murni’s own restaurant, Murni’s Warung, in Ubud. Mr Dolphin of Warung Dolphin in Lovina also contributed a number of recipes. Kruger adds an introduction to each recipe, with a detailed and usually very personal commentary. I think my favorite, though, is from a village priest (pemangku), I Made Arnila of the Ganesha (Siwa) Temple in Lovina. water. I am sure most will enjoy this book enormously; I certainly did.” Review published in The Jakarta Globe, April 17, 2014. Jonathan Copeland is an author and photographer based in Bali. thejakartaglobe/features/spiritual-journey-culinary-world-bali