Self Hype Quotes

your brown eyes are beautiful. don’t believe the hype.

Science, the discipline in which we should find the harshest scepticism, the most pin-sharp rationality and the hardest-headed empiricism, has become home to a dizzying array of incompetence, delusion, lies and self-deception.

• What unites them is an almost reckless desire to test themselves in the most extreme circumstances. In many respects the life they have chosen is a complete rejection of the hyped, consumerist American dream as it is dished out in reality TV shows and pop-song lyrics. They've chosen asceticism over consumption. Instead of celebrating their individualism, theyíve subjugated theirs to the collective will of an institution. Their highest aspiration is self-sacrifice over self-preservation.

born and raised in Honolulu but had spent four years of his childhood flying kites and catching crickets in Indonesia. After high school, he’d passed two relatively laid-back years as a student at Occidental College in Los Angeles before transferring to Columbia, where by his own account he’d behaved nothing like a college boy set loose in 1980s Manhattan and instead lived like a sixteenth-century mountain hermit, reading lofty works of literature and philosophy in a grimy apartment on 109th Street, writing bad poetry, and fasting on Sundays. We laughed about all of it, swapping stories about our backgrounds and what led us to the law. Barack was serious without being self-serious. He was breezy in his manner but powerful in his mind. It was a strange, stirring combination. Surprising to me, too, was how well he knew Chicago. Barack was the first person I’d met at Sidley who had spent time in the barbershops, barbecue joints, and Bible-thumping black parishes of the Far South Side. Before going to law school, he’d worked in Chicago for three years as a community organizer, earning $12,000 a year from a nonprofit that bound together a coalition of churches. His task was to help rebuild neighborhoods and bring back jobs. As he described it, it had been two parts frustration to one part reward: He’d spend weeks planning a community meeting, only to have a dozen people show up. His efforts were scoffed at by union leaders and picked apart by black folks and white folks alike. Yet over time, he’d won a few incremental victories, and this seemed to encourage him. He was in law school, he explained, because grassroots organizing had shown him that meaningful societal change required not just the work of the people on the ground but stronger policies and governmental action as well. Despite my resistance to the hype that had preceded him, I found myself admiring Barack for both his self-assuredness and his earnest demeanor. He was refreshing, unconventional, and weirdly elegant.

In a WE Cycle, people reject Hype Posturing Arrogance Wishful thinking Self-righteousness Sugar coated B.S.

I love seeing our community trying to build a dream to make something out there self , growing there own business, I be hype as a mug . Like keep going baby . I salute ya

To do so, we first have to learn to see it for what it is—by cutting through all of the buzzwords, the marketing hype, the pseudoscientific shibboleths and mumbo-jumbo. Then we have to learn to evaluate it: if it is efficient, then by what measure, and who stands to benefit from its efficiency? Efficiency as a euphemism for corporate profitability shouldn’t fool us. Efficiency is a measure that relates productivity (output) to labor and resource inputs; it is meaningless unless we understand all the implications of these inputs and outputs. For a solar panel, does it simply input solar radiation and output electric current? No, its input is all the energy—mainly from fossil fuels—that went into mining, refining, fabricating, finance, design, research, sales, shipping, installation, tech support, maintenance and disposal. Its output is, yes, a modest amount of electricity. It could well turn out that your solar panel is a way to convert a lot of fossil fuel energy into a bit of electricity with the help of sunlight. How efficient is that? Perhaps it would be more efficient to use less electricity—or to not use electricity at all.

Sex only sells so much. Promoting authority and capability with your online content over sexy selfies and spammy self hype creates better connections, contacts, and conversions to profit.

I’m not saying that there is something wrong with moving to the city to pursue an adrenaline-racing calling. And I understand the fact that advertisers have always targeted our longing for self-importance. The real problem is that our values are changing and the new ones are wearing us out. But they’re also keeping us from forming genuine, long-term, and meaningful commitments that actually contribute to the lives of others. Over time, the hype of living a new life, taking up a radical calling, and changing the world can creep into every area of our life. And it can make us tired, depressed, and mean.

Indeed, it’s a virtue for a scientist to change their mind. The biologist Richard Dawkins recounts his experience of ‘a respected elder statesman of the Zoology Department at Oxford’ who for years had: passionately believed, and taught, that the Golgi Apparatus (a microscopic feature of the interior of cells) was not real: an artefact, an illusion. Every Monday afternoon it was the custom for the whole department to listen to a research talk by a visiting lecturer. One Monday, the visitor was an American cell biologist who presented completely convincing evidence that the Golgi Apparatus was real. At the end of the lecture, the old man strode to the front of the hall, shook the American by the hand and said – with passion – “My dear fellow, I wish to thank you. I have been wrong these fifteen years.” We clapped our hands red … In practice, not all scientists would [say that]. But all scientists pay lip service to it as an ideal – unlike, say, politicians who would probably condemn it as flip-flopping. The memory of the incident I have described still brings a lump to my throat.25 This is what people mean when they talk about science being ‘self-correcting’. Eventually, even if it takes many years or decades, older, incorrect ideas are overturned by data (or sometimes, as was rather morbidly noted by the physicist Max Planck, by all their stubborn proponents dying and leaving science to the next generation). Again, that’s the theory. In practice, though, the publication system described earlier in this chapter sits awkwardly with the Mertonian Norms, in many ways obstructing the process of self-correction. The specifics of this contradiction – between the competition for grants and clamour for prestigious publications on the one hand, and the open, dispassionate, sceptical appraisal of science on the other – will become increasingly clear as we progress through the book. 25. Richard Dawkins, The God Delusion (London: Bantam Books, 2006): pp. 320–21.

Forecasts of completely autonomous road vehicles were made repeatedly during the 2010s: completely self-driving cars were to be everywhere by 2020, allowing the operator to read or sleep during a commute in a personal vehicle. All internal combustion engines currently on the road were to be replaced by electric vehicles by 2025: this forecast was made and again widely reported as a nearly accomplished fact in 2017. A reality check: in 2022 there were no fully self-driving cars; fewer than 2 percent of the world’s 1.4 billion motor vehicles on the road were electric, but they were not “green,” as the electricity required for their operation came mostly from burning fossil fuels: in 2022 about 60 percent of all electricity in general came from burning coal and natural gas.

In the eighties, the design community witnessed the great rise of “professionalism” (now a euphemism for the production of noninnovative but stylishly acceptable work—usually in corporate communications—coupled with very good fees). Along with “professionalism” came the “business consultant to the designers,” who proclaimed, “Design is a business.” This became the mantra of the eighties. The AIGA, along with other organizations and publications, produced seminars, conferences, and special magazine issues devoted to the business of design. These were followed by a plethora of design self-help books, which told you how to set up your own business, how to promote, how to speak correct business jargon, how to dress, how to buy insurance, and so on. There was nothing inherently wrong with this except for the subsequent confusion it caused. “Professional” work did look more professional, and corporate communications in general were visually improved. The level of design mediocrity rose. Also, practicing designers as a rule had previously been rather sloppy about running their businesses. They were easily taken advantage of, didn’t know how to construct proposals, and were generally more interested in designing than in minding the store, networking, or planning for the future. The business seminars did no harm, but the political and economic climate of the eighties in general, coupled with the pervasiveness of the “design is a business” hype, perverted the design community’s overall goal. The goal became money.

Another similar story is the recent Theranos scandal, where the company’s CEO, Elizabeth Holmes (at the time of writing, on trial for wire fraud), managed to bilk unbelievable amounts of money from investors such as Rupert Murdoch, the Walton family (of Walmart fame), and many more, becoming America’s youngest and richest self-made female billionaire. Her company’s devices, which ostensibly could diagnose many health conditions from a tiny drop of blood, never actually worked. But the investors, who wanted to get in at the start of what might’ve been the next Facebook or Uber in terms of its transformative technological effect, managed to miss or ignore the obvious flaws. The story is told by the investigative journalist John Carreyrou in his unputdownable Bad Blood, John Carreyrou, Bad Blood: Secrets and Lies in a Silicon Valley Startup (New York: Alfred A. Knopf, 2018).

Another motive [to commit fraud] may be the fraudster’s pathologically mistaken views on what science is about. The immunologist and Nobelist Sir Peter Medawar has argued, perhaps counter-intuitively, that scientists who commit fraud care too much about the truth, but that their idea of what’s true has become disconnected from reality. ‘I believe,’ he wrote, ‘that the most important incentive to scientific fraud is a passionate belief in the truth and significance of a theory or hypothesis which is disregarded or frankly not believed by the majority of scientists – colleagues who must accordingly be shocked into recognition of what the offending scientist believes to be a self-evident truth.’103 The physicist David Goodstein agrees: ‘Injecting falsehoods into the body of science is rarely, if ever, the purpose of those who perpetrate fraud,’ he suggests. ‘They almost always believe that they are injecting a truth into the scientific record … but without going through all the trouble that the real scientific method demands.’104 104. Medawar, The Strange Case of the Spotted Mice , p. 197. 103. David Goodstein, On Fact and Fraud: Cautionary Tales from the Front Lines of Science (Princeton: Princeton University Press, 2010): p. 2.

Perhaps the most common device for giving people focus and direction is goal setting, but goals, as often as they are used, have their pros and cons. Sure, if you can convince everybody that profits must increase 20% next quarter or we’re going out of business, people will hurry around looking for ways to hype profits by 20%. When discussing “mission” I assigned Susan a goal of 25% improvement in sales, based on what I calculated was needed to avoid closing the factory and on what I felt her district could reasonably provide. It was not a number pulled from the ether, and I went to some length to explain this to her. Short of any such basis in reality, people will often do the easiest things, such as firing 20% of the workforce, canceling vital R&D programs, or simply not making any payments to suppliers. In other words, they will take achieving the goal as seriously as they feel you were in setting it; they will sense whether you have positioned yourself at the Schwerpunkt. Goals, as we all know, can be motivators. Cypress Semiconductor, a communications-oriented company founded in 1982, used to have a computer that tracked the thousands of self-imposed goals that its people fed into the system. Cypress founder T. J. Rodgers identified this automated goal tending system as the heart of his management style and a big factor in the company’s early success.136 Frankly, I find this philosophy depressing, not to mention a temptation to focus inward: If the boss places great importance on entering and tracking goals, as he obviously does, then that is what the other employees are going to consider important.137 In any case, what’s the big deal about meeting or missing a goal? A goal is an intention at a point in time. It is, to a large extent, an arbitrary target, whether you set it or someone above you assigns it. And we all know that numerical goals can be gamed, like banking (delaying) sales that we could have made this quarter to help us make quota next quarter. Unlike a Schwerpunkt, which gives focus and direction for chaotic and uncertain situations, what does a goal tell you? Just keep your head down and continue plugging away?