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Perhaps the most obvious difference between modern social and personality psychology is that the former is based almost exclusively on experiments, whereas the latter is usually based on correlational studies. […] In summary, over the past 50 years social psychology has concentrated on the perceptual and cognitive processes of person perceivers, with scant attention to the persons being perceived. Personality psychology has had the reverse orientation, closely examining self-reports of individuals for indications of their personality traits, but rarely examining how these people actually come off in social interaction. […] individuals trained in either social or personality psychology are often more ignorant of the other field than they should be. Personality psychologists sometimes reveal an imperfect understanding of the concerns and methods of their social psychological brethren, and they in particular fail to comprehend the way in which so much of the self-report data they gather fails to overcome the skepticism of those trained in other methods. For their part, social psychologists are often unfamiliar with basic findings and concepts of personality psychology, misunderstand common statistics such as correlation coefficients and other measures of effect size, and are sometimes breathtakingly ignorant of basic psychometric principles. This is revealed, for example, when social psychologists, assuring themselves that they would not deign to measure any entity so fictitious as a trait, proceed to construct their own self-report scales to measure individual difference constructs called schemas or strategies or construals (never a trait). But they often fail to perform the most elementary analyses to confirm the internal consistency or the convergent and discriminant validity of their new measures, probably because they do not know that they should. […] an astonishing number of research articles currently published in major journals demonstrate a complete innocence of psychometric principles. Social psychologists and cognitive behaviorists who overtly eschew any sympathy with the dreaded concept of ‘‘trait’’ freely report the use of self-report assessment instruments of completely unknown and unexamined reliability, convergent validity, or discriminant validity. It is almost as if they believe that as long as the individual difference construct is called a ‘‘strategy,’’ ‘‘schema,’’ or ‘‘implicit theory,’’ then none of these concepts is relevant. But I suspect the real cause of the omission is that many investigators are unfamiliar with these basic concepts, because through no fault of their own they were never taught them.
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David C. Funder (Personality Judgment: A Realistic Approach to Person Perception)