Scaling Up Book Quotes

How will we get back up?" I worried. "I have a different route in mind for our return trip." "Does it involve stairs?" I asked hopefully. "No." "Of course not. How silly of me. And for our return adventure we will be scaling the side of Mount Everest, hiking boots to be provided by our trusty sponsor, Barrons Books and Baubles.

Value versus Cost Economists tend to focus on cost, and, as economists, we are as guilty of that as anyone. The entire premise of our first book, Prediction Machines, was that AI advances were going to dramatically reduce the cost of prediction, leading to a scale-up of its use. However, while that book suggested that the initial uses of AI would be where prediction was already occurring, either explicitly in, say, forecasting sales or the weather, or implicitly in classifying photos and language, we were mindful that the real opportunity would be the new applications and uses that were enabled when prediction costs fell low enough.

For Tommy, on that hot and empty afternoon, was in a state of mind in which grown-up people go away and write books about their whole world, and stories about what it is like to be married, and plays about the important problems of modern times. Tommy, being only ten years old, was not able to do harm on this large and handsome scale.

As girls, we will do anything for the person whom we love. We will scale buildings in the rain or run through fire if it means saving our love’s life. There is absolutely nothing more life altering that the fire burning inside of our souls for the one we want most…

There are two missions we are obligated to carry out during our life journey. The first, is to seek Truth throughout our lifetime. The second, is simply to be good. Engrave it in your mind that life is just one big board game where you have to make it from start to finish by being good. That is all you have to do. The hardest part, is dealing with all the obstacles that prevent smooth sailing. The trick is, to always strive to be the right person in all situations – regardless of personal cost to you. Your aim is to make sure the right book on your shoulder weighs more that the bad book on the left. The scales are real. Regardless of your chosen faith, there is a measurement system to be found in all of the world's religions. After all, does it make sense for all souls, good or bad, to end up in the same place? Of course not. To really secure the very best setting in the afterlife, the vibrations of your good deeds must surpass your death.

I don’t understand,’ Dad says. ‘You were such happy children.’ ‘I was never a happy child,’ George says. ‘True, but Henry was.’ ‘I’m not anymore. It’s actually hard to imagine how my life could be any more shit at this point,’ I say, and George holds up the copy of the book she’s reading. The Road. ‘Okay. Sure. It could get more shit if there was some kind of world-ending event and people started eating each other. But that’s a whole different shit scale. On your average human-emotion scale, my life is registering as the shittiest of the shit.

And with a relentlessness that comes from the world's depths, with a persistence that strikes the keys metaphysically, the scales of a piano student keep playing over and over, up and down the physical backbone of my memory. It's the old streets with other people, the same streets that today are different; it's dead people speaking to me through the transparency of their absence; it's remorse for what I did or didn't do; it's the rippling of streams in the night, noises from below in the quiet building. I feel like screaming inside my head. I want to stop, to break, to smash this impossible phonograph record that keeps playing inside me, where it doesn't belong, an intangible torturer. I want my soul, a vehicle taken over by others, to let me off and go on without me. I'm going crazy from having to hear. And in the end it is I – in my odiously impressionable brain, in my thin skin, in my hypersensitive nerves – who am the keys played in scales, O horrible and personal piano of our memory.

Signs and wonders, eh? Pity if there is nothing wonderful in signs, and significant in wonders! There's a clue somewhere; wait a bit; hist--hark! By Jove, I have it! Look, you Doubloon, your zodiac here is the life of man in one round chapter; and now I'll read it off, straight out of the book. Come, Almanack! To begin: there's Aries, or the Ram--lecherous dog, he begets us; then, Taurus, or the Bull--he bumps us the first thing; then Gemini, or the Twins--that is, Virtue and Vice; we try to reach Virtue, when lo! comes Cancer the Crab, and drags us back; and here, going from Virtue, Leo, a roaring Lion, lies in the path--he gives a few fierce bites and surly dabs with his paw; we escape, and hail Virgo, the Virgin! that's our first love; we marry and think to be happy for aye, when pop comes Libra, or Scales--happiness weighed and found wanting; and while we are very sad about that, Lord! how we suddenly jump, as Scorpio, or the Scorpion, stings us in rear; we are curing the wound, when whang comes the arrows all round; Sagittarius, or the Archer, is amusing himself. As we pluck out the shafts, stand aside! here's the battering-ram, Capricornus, or the Goat; full tilt, he comes rushing and headlong we are tossed; when Aquarius, or the the Waterbearer, pours out his whole deluge and drowns us; and, to wind up, with Pisces, or the Fishes, we sleep. There's a sermon now, writ in high heaven, and the sun goes through it every year, and yet comes out of it all alive and hearty.

What matters is that you do good work. What matters is that you produce things that are true and will stand. What matters is that the Flaming Lips’s new album is ravishing and I’ve listened to it a thousand times already, sometimes for days on end, and it enriches me and makes me want to save people. What matters is that it will stand forever, long after any narrow-hearted curmudgeons have forgotten their appearance on goddamn 90210. What matters is not the perception, nor the fashion, not who’s up and who’s down, but what someone has done and if they meant it. What matters is that you want to see and make and do, on as grand a scale as you want, regardless of what the tiny voices of tiny people say. Do not be critics, you people, I beg you. I was a critic and I wish I could take it all back because it came from a smelly and ignorant place in me, and spoke with a voice that was all rage and envy. Do not dismiss a book until you have written one, and do not dismiss a movie until you have made one, and do not dismiss a person until you have met them. It is a fuckload of work to be open-minded and generous and understanding and forgiving and accepting, but Christ, that is what matters. What matters is saying yes.

A martial arts instructor named Lateesha was first up that evening. Lateesha’s assignment was to read aloud to the class from a Robert Frost poem. With her dreadlocks and wide smile, Lateesha looked as if she wasn’t afraid of anything. But as she got ready to speak, her book propped open at the podium, Charles asked how anxious she was, on a scale of 1 to 10. “At least seven,” said Lateesha. “Take it slow,” he said. “There are only a few people out there who can completely overcome their fears, and they all live in Tibet.

He weighs the volume in his hand; this one has been the center of the whirlwind. Then DRUMMOND notices the Bible on the JUDGE's bench. He picks up the Bible in his other hand; he looks from one volume to the other, balancing them thoughtfully, as if his hands were scales. He half-smiles, half-shrugs. Then DRUMMOND slaps the two books together and jams them in his brief case, side by side. Slowly, he climbs to the street level and crosses the empty square.

The books diverge and radiate, as fluid as finches on isolated islands. But they share a core so obvious it passes for given. Every one imagines that fear and anger, violence and desire, rage laced with the surprise capacity to forgive—character—is all that matters in the end. It’s a child’s creed, of course, just one small step up from the belief that the Creator of the Universe would care to dole out sentences like a judge in federal court. To be human is to confuse a satisfying story with a meaningful one, and to mistake life for something huge with two legs. No: life is mobilized on a vastly larger scale, and the world is failing precisely because no novel can make the contest for the world seem as compelling as the struggles between a few lost people.

Once I am sure there's nothing going on I step inside, letting the door thud shut. Another church: matting, seats, and stone, And little books; sprawlings of flowers, cut For Sunday, brownish now; some brass and stuff Up at the holy end; the small neat organ; And a tense, musty, unignorable silence, Brewed God knows how long. Hatless, I take off My cycle-clips in awkward reverence. Move forward, run my hand around the font. From where I stand, the roof looks almost new - Cleaned, or restored? Someone would know: I don't. Mounting the lectern, I peruse a few Hectoring large-scale verses, and pronounce 'Here endeth' much more loudly than I'd meant. The echoes snigger briefly. Back at the door I sign the book, donate an Irish sixpence, Reflect the place was not worth stopping for. Yet stop I did: in fact I often do, And always end much at a loss like this, Wondering what to look for; wondering, too, When churches will fall completely out of use What we shall turn them into, if we shall keep A few cathedrals chronically on show, Their parchment, plate and pyx in locked cases, And let the rest rent-free to rain and sheep. Shall we avoid them as unlucky places? Or, after dark, will dubious women come To make their children touch a particular stone; Pick simples for a cancer; or on some Advised night see walking a dead one? Power of some sort will go on In games, in riddles, seemingly at random; But superstition, like belief, must die, And what remains when disbelief has gone? Grass, weedy pavement, brambles, buttress, sky, A shape less recognisable each week, A purpose more obscure. I wonder who Will be the last, the very last, to seek This place for what it was; one of the crew That tap and jot and know what rood-lofts were? Some ruin-bibber, randy for antique, Or Christmas-addict, counting on a whiff Of gown-and-bands and organ-pipes and myrrh? Or will he be my representative, Bored, uninformed, knowing the ghostly silt Dispersed, yet tending to this cross of ground Through suburb scrub because it held unspilt So long and equably what since is found Only in separation - marriage, and birth, And death, and thoughts of these - for which was built This special shell? For, though I've no idea What this accoutred frowsty barn is worth, It pleases me to stand in silence here; A serious house on serious earth it is, In whose blent air all our compulsions meet, Are recognized, and robed as destinies. And that much never can be obsolete, Since someone will forever be surprising A hunger in himself to be more serious, And gravitating with it to this ground, Which, he once heard, was proper to grow wise in, If only that so many dead lie round.

the success of Christianity was rooted in the Roman Empire, in its territorial extent, in the mobility that it promoted, in its towns and its cultural mix. From Pliny’s Bithynia to Perpetua’s Carthage, Christianity spread from its small-scale origins in Judaea largely because of the channels of communication across the Mediterranean world that the Roman Empire had opened up and because of the movement through those channels of people, goods, books and ideas. The irony is that the only religion that the Romans ever attempted to eradicate was the one whose success their empire made possible and which grew up entirely within the Roman world.

If you didn’t already know this, the sun is going to die. When I think about the future, I don’t think about inescapable ends. But even if we solve global warming and destroy nuclear bombs and control population, ultimately the human race will annihilate itself if we stay here. Eventually, inevitably, we will no longer be able to live on Earth: we have a giant fireball clock ticking down twilight by twilight. In many ways, I think mortality is more manageable when we consider our eternal components, our genetics and otherwise that carry on after us. Still, soon enough, the books we write and the plants we grow will freeze up and rot in the darkness. But maybe there’s hope. What the universe really boils down to is whether a planet evolves a life-form intelligent enough to create technology capable of transporting and sustaining that life-form off the planet before the sun in that planet’s solar system explodes. I have a limited set of comparative data points, but I’d estimate that we’re actually doing okay at this point. We already have (intelligent) life, technology, and (primitive) space travel. And we still have some time before our sun runs out of hydrogen and goes nuclear. Yet none of that matters unless we can develop a sustainable means of living and traveling in space. Maybe we can. What I’ve concluded is that if we do reach this point, we have crossed a remarkable threshold—and will emerge into the (rare?) evolutionary status of having outlived the very life source that created us. It’s natural selection on a Universal scale. “The Origin of the Aliens,” one could say; a survival of the fittest planets. Planets capable of evolving life intelligent enough to leave before the lights go out. I suppose that without a God, NASA is my anti-nihilism. Alone and on my laptop, these ideas can humble me into apathy.

I was asked to talk to a roomful of undergraduates in a university in a beautiful coastal valley. I talked about place, about the way we often talk about love of place, but seldom how places love us back, of what they give us. They give us continuity, something to return to, and offer familiarity that allows some portion of our lives to remain collected and coherent. They give us an expansive scale in which our troubles are set into context, in which the largeness of the world is a balm to loss, trouble, and ugliness. And distant places give us refuge in territories where our own histories aren't so deeply entrenched and we can imagine other stories, other selves, or just drink up quiet and respite. The bigness of the world is redemption. Despair compresses you into a small space, and a depression is literally a hollow in the ground. To dig deeper into the self, to go underground, is sometimes necessary, but so is the other route of getting out of yourself, into the larger world, into the openness in which you need not clutch your story and your troubles so tightly to your chest. Being able to travel in both ways matters, and sometimes the way back into the heart of the question begins by going outward and beyond. This is the expansiveness that comes literally in a landscape or that tugs you out of yourself in a story..... I told the student that they were at an age when they might begin to choose the places that would sustain them the rest of their lives, that places were much more reliable than human beings, and often much longer-lasting, and I asked each of them where they felt at home. They answered, each of them, down the rows, for an hour, the immigrants who had never stayed anywhere long or left a familiar world behind, the teenagers who'd left the home they'd spent their whole lives in for the first time, the ones who loved or missed familiar landscapes and the ones who had not yet noticed them. I found books and places before I found friends and mentors, and they gave me a lot, if not quite what a human being would. As a child, I spun outward in trouble, for in that inside-out world [of my family], everywhere but home was safe. Happily, the oaks were there, the hills, the creeks, the groves, the birds, the old dairy and horse ranches, the rock outcroppings, the open space inviting me to leap out of the personal into the embrace of the nonhuman world.

A boy at a carnival went to a booth run by a man who said, "If I can write your exact weight on this piece of paper then you have to give me $50, but if I cannot, I will pay you $50." The boy looked around and saw no scale so he agreed, thinking no matter what the carny writes he'll just say he weighs more or less. In the end the boy ended up paying the man $50. How did the man win the bet?

Death paused, his hand on the spine of the book. And why do you think I directed you to the stables? think carefully, now. Mort hesitated, he has been thinking carefully, in between counting wheelbarrows. He'd wondered if it had been to coordinate his hand and eye, or to teach him the habit of obedience, or bring home the human scale, of small tasks, or make him realize that even great men must start at the bottom. None of these explanations seemed exactly right. I think ... he began. YES? Well. I think it was because you were up to your knees in horseshit, to tell you the truth. Death looked at him for a very long time.Mort shifted uneasily from one foot to the other. ABSOLUTELY CORRECT, snapped Death.Clarity of thought. Realistic approach. Very important in a job like ours.

No one funds a mere idea, especially if you are looking at venture capital. Funding is made to something that has proven a small part of a business model or proven a business model on a small scale.

The final vanity. This whole episode has never been about us. Can't you see? If this is happening now, it must have happened over and over. Who knows how many other planets we lost in the past, consumed as weapons of forgotten wars? Maybe all we see, the planets and stars and galaxies, is just the debris of huge wars - on and on, up to scales we can barely imagine. And we're just weeds growing in the rubble. Tell that to the Prime Minister. And I thought we might ask them about their gods! What a fool I've been - the questions on which I've wasted my life, and here are my answers - what a fool." She was growing agitated. "Take it easy, Edith -

I don’t remember when I stopped noticing—stopped noticing every mirror, every window, every scale, every fast-food restaurant, every diet ad, every horrifying model. And I don’t remember when I stopped counting, or when I stopped caring what size my pants were, or when I started ordering what I wanted to eat and not what seemed “safe,” or when I could sit comfortably reading a book in my kitchen without noticing I was in my kitchen until I got hungry—or when I started just eating when I got hungry, instead of questioning it, obsessing about it, dithering and freaking out, as I’d done for nearly my whole life. I don’t remember exactly when recovery took hold, and went from being something I both fought and wanted, to being simply a way of life. A way of life that is, let me tell you, infinitely more peaceful, infinitely happier, and infinitely more free than life with an eating disorder. And I wouldn’t give up this life of freedom for the world. What I know is this: I chose recovery. It was a conscious decision, and not an easy one. That’s the common denominator among people I know who have recovered: they chose recovery, and they worked like hell for it, and they didn’t give up. Recovery isn’t easy, at first. It takes time. It takes more work, sometimes, than you think you’re willing to do. But it is worth every hard day, every tear, every terrified moment. It’s worth it, because the trade-off is this: you let go of your eating disorder, and you get back your life. There are a couple of things I had to keep in mind in early recovery. One was that I was going to recover, even though I didn’t feel “ready.” I realized I was never going to feel ready—I was just going to jump in and do it, ready or not, and I am deeply glad that I did. Another was that symptoms were not an option. Symptoms, as critically necessary and automatic as they feel, are ultimately a choice. You can choose to let the fallacy that you must use symptoms kill you, or you can choose not to use symptoms. Easier said than done? Of course. But it can be done. I had to keep at the forefront of my mind the reasons I wanted to recover so badly, and the biggest one was this: I couldn’t believe in what I was doing anymore. I couldn’t justify committing my life to self-destruction, to appearance, to size, to weight, to food, to obsession, to self-harm. And that was what I had been doing for so long—dedicating all my strength, passion, energy, and intelligence to the pursuit of a warped and vanishing ideal. I just couldn’t believe in it anymore. As scared as I was to recover, to recover fully, to let go of every last symptom, to rid myself of the familiar and comforting compulsions, I wanted to know who I was without the demon of my eating disorder inhabiting my body and mind. And it turned out that I was all right. It turned out it was all right with me to be human, to have hungers, to have needs, to take space. It turned out that I had a self, a voice, a whole range of values and beliefs and passions and goals beyond what I had allowed myself to see when I was sick. There was a person in there, under the thick ice of the illness, a person I found I could respect. Recovery takes time, patience, enormous effort, and strength. We all have those things. It’s a matter of choosing to use them to save our own lives—to survive—but beyond that, to thrive. If you are still teetering on the brink of illness, I invite you to step firmly onto the solid ground of health. Walk back toward the world. Gather strength as you go. Listen to your own inner voice, not the voice of the eating disorder—as you recover, your voice will get clearer and louder, and eventually the voice of the eating disorder will recede. Give it time. Don’t give up. Love yourself absolutely. Take back your life. The value of freedom cannot be overestimated. It’s there for the taking. Find your way toward it, and set yourself free.

December 31 YOUR DEDICATION The way of Love, upon which you may step at any moment—at this moment if you like—requires no formal permit, has no entrance fee, and no conditions whatever. You need no expensive laboratory in which to train, because your own daily life, and your ordinary daily surroundings, are your laboratory. You need no reference library, no professional training; no external acts of any kind. All you need is to begin steadfastly to reject from your mentality everything that is contrary to the law of love. You must build up by faithful daily exercise the true Love Consciousness. Love will heal you. Love will comfort you. Love will guide you. Love will illumine you. Love will redeem you from sin, sickness, and death, and lead you into your promised land. Say to yourself: “My mind is made up; I have counted the cost; and I am resolved to attain the Goal by the path of Love. Others may pursue knowledge, or organize great enterprises for the benefit of humanity, or scale the austere heights of asceticism; but I have chosen the path of Love. My own heart is to be my workshop, my laboratory, my great enterprise, and love is to be my contribution to humanity.

I grew up in Brooklyn, New York.. a city neighborhood that included houses, lampposts, walls, and bushes. But with an early bedtime in the winter, I could look out my window and see the stars, and the stars were not like anything else in my neighborhood. [At age 5] I didn’t know what they were. [At age 9] my mother … said to me, “You have a library card now, and you know how to read. Take the streetcar to the library and get a book on stars.” … I stepped up to the big librarian and asked for a book on stars. … I sat down and found out the answer, which was something really stunning. I found out that the stars are glowing balls of gas. I also found out that the Sun is a star but really close and that the stars are all suns except really far away I didn’t know any physics or mathematics at that time, but I could imagine how far you’d have to move the Sun away from us till it was only as bright as a star. It was in that library, reading that book, that the scale of the universe opened up to me. There was something beautiful about it. At that young age, I already knew that I’d be very happy if I could devote my life to finding out more about the stars and the planets that go around them. And it’s been my great good fortune to do just that.

Richard occasionally spoke wistfully about the works of art he’d seen at the People’s Palace, in D’Hara, where he had been held captive. Growing up in Hartland, he had never before seen statues carved in marble, and certainly none carved on such a grand scale, or by such talented hands. Those works had in some ways opened his eyes to the greater world around him and had made a lasting impression on him. Who else but Richard would remember fondly the beauty he saw while held captive and being tortured?

a classic yields significantly different meanings when read in different circumstances and moods; on a larger scale, a classic conveys wholly different worlds when read in different times of life, at different stages of experience, feeling, and understanding of life. Classics may be interesting and even entertaining, but people always find they are not like books used for diversion, which give up all of their content at once; the classics seem to grow wiser as we grow wiser, more useful the more we use them.

Life is wonderful and strange...and it’s also absolutely mundane and tiresome. It’s hilarious and it’s deadening. It’s a big, screwed-up morass of beauty and change and fear and all our lives we oscillate between awe and tedium. I think stories are the place to explore that inherent weirdness; that movement from the fantastic to the prosaic that is life.... What interests me—and interests me totally—is how we as living human beings can balance the brief, warm, intensely complicated fingersnap of our lives against the colossal, indifferent, and desolate scales of the universe. Earth is four-and-a-half billion years old. Rocks in your backyard are moving if you could only stand still enough to watch. You get hernias because, eons ago, you used to be a fish. So how in the world are we supposed to measure our lives—which involve things like opening birthday cards, stepping on our kids’ LEGOs, and buying toilet paper at Safeway—against the absolutely incomprehensible vastness of the universe? How? We stare into the fire. We turn to friends, bartenders, lovers, priests, drug-dealers, painters, writers. Isn’t that why we seek each other out, why people go to churches and temples, why we read books? So that we can find out if life occasionally sets other people trembling, too?

Here is the short version of the Kool-Aid Fallacy: Cult … therefore Jim Jones … therefore mass suicide … therefore Kool-Aid. It’s astonishing how much of social media now revolves around simple word association sequences. Absolutely no thought goes into anything. No one ever delivers an actual argument. If they ever do attempt an argument, their punctuation, spelling, grammar, logic and general education are not up to the task, and soon dissolve into meaningless mush. But usually they just hurry on to the insults and ad hominem attacks, which is the part they love. Before long, the Kool-Aid fallacy is eagerly applied. Every argument should have a Dunning-Kruger quotient associated with it. Most people are 100% on the Dunning-Kruger scale. They imagine themselves geniuses, and geniuses dunces. As ever, they have inverted reality.

Evolution endowed us with intuition only for those aspects of physics that had survival value for our distant ancestors, such as the parabolic orbits of flying rocks (explaining our penchant for baseball). A cavewoman thinking too hard about what matter is ultimately made of might fail to notice the tiger sneaking up behind and get cleaned right out of the gene pool. Darwin’s theory thus makes the testable prediction that whenever we use technology to glimpse reality beyond the human scale, our evolved intuition should break down. We’ve repeatedly tested this prediction, and the results overwhelmingly support Darwin. At high speeds, Einstein realized that time slows down, and curmudgeons on the Swedish Nobel committee found this so weird that they refused to give him the Nobel Prize for his relativity theory. At low temperatures, liquid helium can flow upward. At high temperatures, colliding particles change identity; to me, an electron colliding with a positron and turning into a Z-boson feels about as intuitive as two colliding cars turning into a cruise ship. On microscopic scales, particles schizophrenically appear in two places at once, leading to the quantum conundrums mentioned above. On astronomically large scales… weirdness strikes again: if you intuitively understand all aspects of black holes [then you] should immediately put down this book and publish your findings before someone scoops you on the Nobel Prize for quantum gravity… [also,] the leading theory for what happened [in the early universe] suggests that space isn’t merely really really big, but actually infinite, containing infinitely many exact copies of you, and even more near-copies living out every possible variant of your life in two different types of parallel universes.

Funnel The family story tells, and it was told true, of my great-grandfather who begat eight genius children and bought twelve almost-new grand pianos. He left a considerable estate when he died. The children honored their separate arts; two became moderately famous, three married and fattened their delicate share of wealth and brilliance. The sixth one was a concert pianist. She had a notable career and wore cropped hair and walked like a man, or so I heard when prying a childhood car into the hushed talk of the straight Maine clan. One died a pinafore child, she stays her five years forever. And here is one that wrote- I sort his odd books and wonder his once alive words and scratch out my short marginal notes and finger my accounts. back from that great-grandfather I have come to tidy a country graveyard for his sake, to chat with the custodian under a yearly sun and touch a ghost sound where it lies awake. I like best to think of that Bunyan man slapping his thighs and trading the yankee sale for one dozen grand pianos. it fit his plan of culture to do it big. On this same scale he built seven arking houses and they still stand. One, five stories up, straight up like a square box, still dominates its coastal edge of land. It is rented cheap in the summer musted air to sneaker-footed families who pad through its rooms and sometimes finger the yellow keys of an old piano that wheezes bells of mildew. Like a shoe factory amid the spruce trees it squats; flat roof and rows of windows spying through the mist. Where those eight children danced their starfished summers, the thirty-six pines sighing, that bearded man walked giant steps and chanced his gifts in numbers. Back from that great-grandfather I have come to puzzle a bending gravestone for his sake, to question this diminishing and feed a minimum of children their careful slice of suburban cake.

When you feel the need to escape your problems, to escape from this world, don't make the mistake of resorting to suicide Don't do it! You will hear the empty advice of many scholars in the matter of life and death, who will tell you, "just do it" there is nothing after this, you will only extinguish the light that surrounds you and become part of nothingness itself, so when you hear these words remember this brief review of suicide: When you leave this body after committing one of the worst acts of cowardice that a human being can carry out, you turn off the light, the sound and the sense of reality, you become nothing waiting for the programmers of this game to pick you up from the darkness, subtly erase your memories and enable your return and I emphasize the word subtle because sometimes the intelligence behind this maneuver or automated mechanism is wrong and send human beings wrongly reset to such an extent, that when they fall to earth and are born again, they begin to experience memories of previous lives, in many cases they perceive themselves of the opposite sex, and science attributes this unexplainable phenomenon to genetic and hormonal factors, but you and I know better! And we quickly identified this trigger as a glitch in the Matrix. Then we said! That a higher intelligence or more advanced civilization throws you back into this game for the purpose of experimenting, growing and developing as an advanced consciousness and due to your toxic and destructive behavior you come back again but in another body and another life, but you are still you, then you will carry with you that mark of suicide and cowardice, until you learn not to leave this experience without having learned the lesson of life, without having experienced and surprised by death naturally or by design of destiny. About this first experience you will find very little material associated with this event on the internet, it seems that the public is more reserved, because they perceive themselves and call themselves "awakened" And that is because the system has total control over the algorithm of fame and fortune even over life and death. Now, according to religion and childish fears, which are part of the system's business to keep you asleep, eyes glued to the cellular device all day, it says the following: If you commit this act of sin, you turn off light, sound and sense of reality, and from that moment you begin to experience pain, fear and suffering on alarming scales, and that means they will come for you, a couple of demons and take you to the center of the earth where the weeping and gnashing of teeth is forever, and in that hell tormented by demons you will spend eternity. About this last experience we will find hundreds of millions of people who claim to have escaped from there! And let me tell you that all were captivated by the same deity, one of dubious origin, that feeds on prayers and energetic events, because it is not of our nature, because it knows very well that we are beings of energy, then this deity or empire of darkness receives from the system its food and the system receives from them power, to rule, to administer, to control, to control, to kill, to exclude, to inhibit, to classify, to imprison, to silence, to infect, to contaminate, to depersonalize. So now that you know the two sides of the same coin, which one will your intelligence lean towards! You decide... Heads or tails? From the book Avatars, the system's masterpiece.

I'm wondering how many times he can possibly use the word alliance in one sentence when Tiny Cooper cuts Mr. Fortson off by saying, "Hey, wait, Jane, you're straight?" And she nods without realign looking up and then mumbles, "I mean, I think so, anyway." "You should date Grayson," Tiny says. "He thinks you're super cute." If i were stand on a scale fully dressed, sopping wet, holding ten-pound dumbbells in each hand and balancing a stack of hardcover books on my head, I'd weigh about 180 pounds, which is approximately equal to the weight of Tiny Cooper's left tricep. But in this moment, I could beat the holy living shit out of Tiny Cooper. And I would, I swear to God, except I'm too busy trying to disappear.

Mary was proud of her husband, not merely because he was a musician, but because he was a blacksmith. For, with the true taste of a right woman, she honored the manhood that could do hard work. The day will come, and may I do something to help it hither, when the youth of our country will recognize that, taken in itself, it is a more manly, and therefore in the old true sense a more _gentle_ thing, to follow a good handicraft, if it make the hands black as a coal, than to spend the day in keeping books, and making up accounts, though therein the hands should remain white--or red, as the case may be. Not but that, from a higher point of view still, all work, set by God, and done divinely, is of equal honor; but, where there is a choice, I would gladly see boy of mine choose rather to be a blacksmith, or a watchmaker, or a bookbinder, than a clerk. Production, making, is a higher thing in the scale of reality, than any mere transmission, such as buying and selling. It is, besides, easier to do honest work than to buy and sell honestly. The more honor, of course, to those who are honest under the greater difficulty! But the man who knows how needful the prayer, "Lead us not into temptation," knows that he must not be tempted into temptation even by the glory of duty under difficulty. In humility we must choose the easiest, as we must hold our faces unflinchingly to the hardest, even to the seeming impossible, when it is given us to do.

I went to the librarian and asked for a book about stars... and the answer was stunning. It was that the Sun was a star but really close. The stars were suns, but so far away they were just little points of light. The scale of the universe suddenly opened up to me. It was a kind of religious experience. There was a magnificence to it, a grandeur, a scale which has never left me. Never ever left me.

The human cognitive weaknesses a genie tries to mitigate are the golem’s strengths. Confirmation bias tricks like cherry-picking, motivated skepticism, and motivated reasoning benefit hugely from economies of scale, as the snappiest and most convincing articulations of the sacred ideas spread quickly through the system. Individual biases, all pointing in the same direction in an Echo Chamber, scale up to make the golem’s ultra-biased macro-mind. And while individual minds inside a golem may have doubts about the sacred ideas, the social pressure of Echo Chamber culture keeps the giant as a whole steadfast in its beliefs. If the genie is the ultimate Scientist, the golem is the ultimate Zealot—a giant that’s totally certain of itself, totally unable to learn or change its mind, and worse at thinking than the average human.

Of all the streets that blur in to the sunset, There must be one (which, I am not sure) That I by now have walked for the last time Without guessing it, the pawn of that Someone Who fixes in advance omnipotent laws, Sets up a secret and unwavering scale for all the shadows, dreams, and forms Woven into the texture of this life. If there is a limit to all things and a measure And a last time and nothing more and forgetfulness, Who will tell us to whom in this house We without knowing it have said farewell? Through the dawning window night withdraws And among the stacked books which throw Irregular shadows on the dim table, There must be one which I will never read. There is in the South more than one worn gate, With its cement urns and planted cactus, Which is already forbidden to my entry, Inaccessible, as in a lithograph. There is a door you have closed forever And some mirror is expecting you in vain; To you the crossroads seem wide open, Yet watching you, four-faced, is a Janus. There is among all your memories one Which has now been lost beyond recall. You will not be seen going down to that fountain Neither by white sun nor by yellow moon. You will never recapture what the Persian Said in his language woven with birds and roses, When, in the sunset, before the light disperses, You wish to give words to unforgettable things. And the steadily flowing Rhone and the lake, All that vast yesterday over which today I bend? They will be as lost as Carthage, Scourged by the Romans with fire and salt. At dawn I seem to hear the turbulent Murmur of crowds milling and fading away; They are all I have been loved by, forgotten by; Space, time, and Borges now are leaving me.

I have something to show you." He sank down next to me and handed me a sketchbook. I opened it. And saw the mermaid. She was drawn in colored ink, exquisitely detailed; each scale had a little picture in it: a pyramid, a rocket, a peacock, a lamp. Her torso was patterened red, like a tattoo, like coral. She had a thin strand of seaweed around her neck, with a starfish holding on to the center. Her hair was a tumble of loose black curls. She had my face. I turned the page.And another and another. There she was fighting a creature that was half human, half octopus. Exploring a cave. Riding a shark. Laughing and petting a stingray that rested on her lap. "I'm calling her Cora Lia for the moment," Alex told me. "I thought about Corella, but it sounded like cheap dishware." "She's...amazing." "She's fierce. Fighting the Evil Sea-Dragon King and his minions." I traced the red tattoo on her chest. "This is beautiful." Alex reached into my sweater, pulled the loose neck of the T-shirt away from my shoulder. I didn't stop him. "It looks like coral to me." He touched me, then,the pad of his thumb tracing the outline of the scar. It felt strange, partly because of the difference in the tissue, but more because in the last few years, the only hands that had touched me there were mine. I set the book aside carefully. "Guess I don't see what you do." "That's too bad, because I see you perfectly." I curved myself into him. "Maybe you're exactly what I need." "Like there's any doubt?" He buried his face in my neck.I didn't stop him. "So." "So?" "We'll kill a few hours, watch the sunrise, have pancakes, and you'll drive home." "What?" I felt him smile against my skin. "I got you swimming with sharks. Next on the Conquer Your Fears list is driving a stick shift.Right?" "One thing at a time," I said. Then, "Oh. Do that again." In another story, the intrepid heroine would have gone running out and splashed in the surf, hypothermia be damned. She would have driven the Mustang home, booked a haircut, taken up stand-up comedy, and danced on the observation deck of the Empire State Building. But this was me, and I was moving at my own pace. Truth: My story started a hundred years ago. There's time.

La Dicha He who embraces a woman is Adam. The woman is Eve. Everything happens for the first time. I have seen a white thing in the sky. They tell me it's the moon, but what can I do with a word and a mythology. The trees frighten me a bit. They are so beautiful. The calm animals come near for me to tell them their names. The books in the library have no letters. When I open them, they come up. When I peruse the atlas I project the shape of Sumatra. He who lights a match in the dark is inventing fire. In the mirror there's someone else lurking. He who looks at the sea sees England. He who utters a verse by Liliencron has entered the battle. I have dreamed Carthage and the legions that devastated Carthage. I have dreamed the sword and the scales. Praised be the love in which there is no possessor or possessed, but the two surrender themselves. Praised be the nightmare, which reveals to us that we can create hell. He who comes down to a river comes down to the Ganges. He who watches a sand clock sees the dissolution of an empire. He who plays with a knife foretells the death of Caesar. He who sleeps is all men. In the desert I saw the young Sphinx, that they just finished carving. There's nothing old under the sun. Everything happens for the first time, but in an eternal fashion. He who reads my words is inventing them.

Euclid's Elements has been for nearly twenty-two centuries the encouragement and guide of that scientific thought which is one thing with the progress of man from a worse to a better state. The encouragement; for it contained a body of knowledge that was really known and could be relied on, and that moreover was growing in extent and application. For even at the time this book was written—shortly after the foundation of the Alexandrian Museum—Mathematics was no longer the merely ideal science of the Platonic school, but had started on her career of conquest over the whole world of Phenomena. The guide; for the aim of every scientific student of every subject was to bring his knowledge of that subject into a form as perfect as that which geometry had attained. Far up on the great mountain of Truth, which all the sciences hope to scale, the foremost of that sacred sisterhood was seen, beckoning for the rest to follow her.

When a thousand people believe some made-up story for one month, that’s fake news. When a billion people believe it for a thousand years, that’s a religion, and we are admonished not to call it “fake news” in order not to hurt the feelings of the faithful (or incur their wrath). Note, however, that I am not denying the effectiveness or potential benevolence of religion. Just the opposite. For better or worse, fiction is among the most effective tools in humanity’s tool kit. By bringing people together, religious creeds make large-scale human cooperation possible. They inspire people to build hospitals, schools, and bridges in addition to armies and prisons. Adam and Eve never existed, but Chartres Cathedral is still beautiful. Much of the Bible may be fictional, but it can still bring joy to billions and can still encourage humans to be compassionate, courageous, and creative—just like other great works of fiction, such as Don Quixote, War and Peace, and the Harry Potter books.

As psychologist Bruce Hood writes in his book The Self Illusion, you have an origin story and a sense that you’ve traveled from youth to now along a linear path, with ups and downs that ultimately made you who you are today. Babies don’t have that. That sense is built around events that you can recall and place in time. Babies and small children have what Hood calls “unconscious knowledge,” which is to say they simply recognize patterns and make associations with stimuli. Without episodic memories, there is no narrative; and without any narrative, there is no self. Somewhere between ages two and three, according to Hood, that sense of self begins to come online, and that awakening corresponds with the ability to tell a story about yourself based on memories. He points to a study by Alison Gopnik and Janet Astington in 1988 in which researchers presented to three-year-olds a box of candy, but the children were then surprised to find pencils inside instead of sweets. When they asked each child what the next kid would think was in the box when he or she went through the same experiment, the answer was usually pencils. The children didn’t yet know that other people have minds, so they assumed everyone knew what they knew. Once you gain the ability to assume others have their own thoughts, the concept of other minds is so powerful that you project it into everything: plants, glitchy computers, boats with names, anything that makes more sense to you when you can assume, even jokingly, it has a sort of self. That sense of agency is so powerful that people throughout time have assumed a consciousness at the helm of the sun, the moon, the winds, and the seas. Out of that sense of self and other selves come the narratives that have kept whole societies together. The great mythologies of the ancients and moderns are stories made up to make sense of things on a grand scale. So strong is the narrative bias that people live and die for such stories and devote whole lives to them (as well as take lives for them).

Refinement through degeneration.—History teaches that the most self-sustaining branch of a people will be the one where most individuals have a sense of community as a result of the similarity in their habitual and indiscussible principles, that is, as a result of their common beliefs. Here good, sound customs are strengthened, here the subordination of the individual is learned and character is already given steadiness as a gift at birth and has it afterward reinforced by upbringing. The danger for these strong communities based upon individuals who all share a similar character is a gradual increase in inherited stupidity, which trails all stability like its shadow. It is the more unconstrained, the much more uncertain and morally weaker individuals upon whom spiritual progress depends in such communities: these are the people who attempt new things and, in general, many different things. Because of their weakness, countless individuals of this kind perish without much visible effect; but in general, especially when they have descendants, they loosen things up and inflict from time to time a wound upon the stable element of a community. Precisely in this wounded and weakened spot, the collective being is inoculated, as it were, with something new; but its strength as a whole must be great enough to absorb this new thing into its blood and to assimilate it. Degenerate natures are of the highest significance wherever progress is to ensue. A partial weakening has to precede every large-scale advance. The strongest natures maintain the type; the weaker ones help to develop it further.

Self-Management If you can read just one book on motivation—yours and others: Dan Pink, Drive If you can read just one book on building new habits: Charles Duhigg, The Power of Habit If you can read just one book on harnessing neuroscience for personal change: Dan Siegel, Mindsight If you can read just one book on deep personal change: Lisa Lahey and Bob Kegan, Immunity to Change If you can read just one book on resilience: Seth Godin, The Dip Organizational Change If you can read just one book on how organizational change really works: Chip and Dan Heath, Switch If you can read just two books on understanding that change is a complex system: Frederic Laloux, Reinventing Organizations Dan Pontefract, Flat Army Hear interviews with FREDERIC LALOUX, DAN PONTEFRACT, and JERRY STERNIN at the Great Work Podcast. If you can read just one book on using structure to change behaviours: Atul Gawande, The Checklist Manifesto If you can read just one book on how to amplify the good: Richard Pascale, Jerry Sternin and Monique Sternin, The Power of Positive Deviance If you can read just one book on increasing your impact within organizations: Peter Block, Flawless Consulting Other Cool Stuff If you can read just one book on being strategic: Roger Martin and A.G. Lafley, Playing to Win If you can read just one book on scaling up your impact: Bob Sutton and Huggy Rao, Scaling Up Excellence If you can read just one book on being more helpful: Edgar Schein, Helping Hear interviews with ROGER MARTIN, BOB SUTTON, and WARREN BERGER at the Great Work Podcast. If you can read just two books on the great questions: Warren Berger, A More Beautiful Question Dorothy Strachan, Making Questions Work If you can read just one book on creating learning that sticks: Peter Brown, Henry Roediger and Mark McDaniel, Make It Stick If you can read just one book on why you should appreciate and marvel at every day, every moment: Bill Bryson, A Short History of Nearly Everything If you can read just one book that saves lives while increasing impact: Michael Bungay Stanier, ed., End Malaria (All money goes to Malaria No More; about $400,000 has been raised so far.) IF THERE ARE NO STUPID QUESTIONS, THEN WHAT KIND OF QUESTIONS DO STUPID PEOPLE ASK?

Adopt and rescue a pet from a local shelter. Support local and no-kill animal shelters. Plant a tree to honor someone you love. Be a developer — put up some birdhouses. Buy live, potted Christmas trees and replant them. Make sure you spend time with your animals each day. Save natural resources by recycling and buying recycled products. Drink tap water, or filter your own water at home. Whenever possible, limit your use of or do not use pesticides. If you eat seafood, make sustainable choices. Support your local farmers market. Get outside. Visit a park, volunteer, walk your dog, or ride your bike.

There was a man in Florence, a friar, Fra Savonarola, he induced all the people to think beauty was a sin. Some people think he was a magician and they fell under his spell for a season, they made fires in the streets and they threw in everything they liked, everything they had made or worked to buy, bolts of silk, and linen their mothers had embroidered for their marriage beds, books of poems written in the poet's hand, bonds and wills, rent-rolls, title deeds, dogs and cats, the shirts from their backs, the rings from their fingers, women their veils, and do you know what was worst, Johane – they threw in their mirrors. So then they couldn't see their faces and know how they were different from the beasts in the field and the creatures screaming on the pyre. And when they had melted their mirrors they went home to their empty houses, and lay on the floor because they had burned their beds, and when they got up next day they were aching from the hard floor and there was no table for their breakfast because they'd used the table to feed the bonfire, and no stool to sit on because they'd chopped it into splinters, and there was no bread to eat because the bakers had thrown into the flames the basins and the yeast and the flour and the scales. And you know the worst of it? They were sober. Last night they took their wine-skins …’ He turns his arm, in a mime of a man lobbing something into a fire. ‘So they were sober and their heads were clear, but they looked around and they had nothing to eat, nothing to drink and nothing to sit on.’ ‘But that wasn't the worst. You said the mirrors were the worst. Not to be able to look at yourself.’ ‘Yes. Well, so I think. I hope I can always look myself in the face. And you, Johane, you should always have a fine glass to see yourself. As you're a woman worth looking at.’ You

I'll read it off, straight out of the book. Come, Almanack! To begin: there's Aries, or the Ram— lecherous dog, he begets us; then, Taurus, or the Bull— he bumps us the first thing; then Gemini, or the Twins— that is, Virtue and Vice; we try to reach Virtue, when lo! comes Cancer the Crab, and drags us back; and here, going from Virtue, Leo, a roaring Lion, lies in the path— he gives a few fierce bites and surly dabs with his paw; we escape, and hail Virgo, the Virgin! that's our first love; we marry and think to be happy for aye, when pop comes Libra, or the Scales—happiness weighed and found wanting; and while we are very sad about that, Lord! how we suddenly jump, as Scorpio, or the Scorpion, stings us in the rear; we are curing the wound, when whang comes the arrows all round; Sagittarius, or the Archer, is amusing himself. As we pluck out the shafts, stand aside! here's the battering-ram, Capricornus, or the Goat; full tilt, he comes rushing, and headlong we are tossed; when Aquarius, or the Waterbearer, pours out his whole deluge and drowns us; and to wind up with Pisces, or the Fishes, we sleep. There's a sermon now, writ in high heaven, and the sun goes through it every year, and yet comes out of it all alive and hearty. Jollily

Because it wasn’t enough to be accompanied by the beast who scared the crap out of every god in Heaven, Xuanzang was assigned a few more traveling companions. The gluttonous pig-man Zhu Baijie. Sha Wujing, the repentant sand demon. And the Dragon Prince of the West Sea, who took the form of a horse for Xuanzang to ride. The five adventurers, thusly gathered, set off on their— “Holy ballsacks!” I yelped. I dropped the book like I’d been bitten. “How far did you get?” Quentin said. He was leaning against the end of the nearest shelf, as casually as if he’d been there the whole time, waiting for this moment. I ignored that he’d snuck up on me again, just this once. There was a bigger issue at play. In the book was an illustration of the group done up in bold lines and bright colors. There was Sun Wukong at the front, dressed in a beggar’s cassock, holding his Ruyi Jingu Bang in one hand and the reins of the Dragon Horse in the other. A scary-looking pig-faced man and a wide-eyed demon monk followed, carrying the luggage. And perched on top of the horse was . . . me. The artist had tried to give Xuanzang delicate, beatific features and ended up with a rather girly face. By whatever coincidence, the drawing of Sun Wukong’s old master could have been a rough caricature of sixteen-year-old Eugenia Lo from Santa Firenza, California. “That’s who you think I am?” I said to Quentin. “That’s who I know you are,” he answered. “My dearest friend. My boon companion. You’ve reincarnated into such a different form, but I’d recognize you anywhere. Your spiritual energies are unmistakable.” “Are you sure? If you’re from a long time ago, maybe your memory’s a little fuzzy.” “The realms beyond Earth exist on a different time scale,” Quentin said. “Only one day among the gods passes for every human year. To me, you haven’t been gone long. Months, not centuries.” “This is just . . . I don’t know.” I took a moment to assemble my words. “You can’t walk up to me and expect me to believe right away that I’m the reincarnation of some legendary monk from a folk tale.” “Wait, what?” Quentin squinted at me in confusion. “I said you can’t expect me to go, ‘okay, I’m Xuanzang,’ just because you tell me so.” Quentin’s mouth opened slowly like the dawning of the sun. His face went from confusion to understanding to horror and then finally to laughter. “mmmmphhhhghAHAHAHAHA!” he roared. He nearly toppled over, trying to hold his sides in. “HAHAHAHA!” “What the hell is so funny?” “You,” Quentin said through his giggles. “You’re not Xuanzang. Xuanzang was meek and mild. A friend to all living things. You think that sounds like you?” It did not. But then again I wasn’t the one trying to make a case here. “Xuanzang was delicate like a chrysanthemum.” Quentin was getting a kick out of this. “You are so tough you snapped the battleaxe of the Mighty Miracle God like a twig. Xuanzang cried over squashing a mosquito. You, on the other hand, have killed more demons than the Catholic Church.” I was starting to get annoyed. “Okay, then who the hell am I supposed to be?” If he thought I was the pig, then this whole deal was off. “You’re my weapon,” he said. “You’re the Ruyi Jingu Bang.” I punched Quentin as hard as I could in the face.

We shall never now be able to arrive at any judgment of the full scale of what took place, of the number who perished, or of the standard they might have attained. No one will ever tell us about the notebooks hurriedly burned before departures on prisoner transports, or of the completed fragments and big schemes carried in heads and cast together with those heads into frozen mass graves. Verses can be read, lips close to ear; they can be remembered, and they or the memory of them can be communicated. But prose cannot be passed on before its time. It is harder for it to survive. It is too bulky, too rigid, too bound up with paper, to pass through the vicissitudes of the Archipelago.

A Puritan twist in our nature makes us think that anything good for us must be twice as good if it's hard to swallow. Learning Greek and Latin used to play the role of character builder, since they were considered to be as exhausting and unrewarding as digging a trench in the morning and filling it up in the afternoon. It was what made a man, or a woman -- or more likely a robot -- of you. Now math serves that purpose in many schools: your task is to try to follow rules that make sense, perhaps, to some higher beings; and in the end to accept your failure with humbled pride. As you limp off with your aching mind and bruised soul, you know that nothing in later life will ever be as difficult. What a perverse fate for one of our kind's greatest triumphs! Think how absurd it would be were music treated this way (for math and music are both excursions into sensuous structure): suffer through playing your scales, and when you're an adult you'll never have to listen to music again. And this is mathematics we're talking about, the language in which, Galileo said, the Book of the World is written. This is mathematics, which reaches down into our deepest intuitions and outward toward the nature of the universe -- mathematics, which explains the atoms as well as the stars in their courses, and lets us see into the ways that rivers and arteries branch. For mathematics itself is the study of connections: how things ideally must and, in fact, do sort together -- beyond, around, and within us. It doesn't just help us to balance our checkbooks; it leads us to see the balances hidden in the tumble of events, and the shapes of those quiet symmetries behind the random clatter of things. At the same time, we come to savor it, like music, wholly for itself. Applied or pure, mathematics gives whoever enjoys it a matchless self-confidence, along with a sense of partaking in truths that follow neither from persuasion nor faith but stand foursquare on their own. This is why it appeals to what we will come back to again and again: our **architectural instinct** -- as deep in us as any of our urges.

This was a golden age, in which we solved most of the major problems in black hole theory even before there was any observational evidence for black holes. In fact, we were so successful with the classical general theory of relativity that I was at a bit of a loose end in 1973 after the publication with George Ellis of our book The Large Scale Structure of Space–Time. My work with Penrose had shown that general relativity broke down at singularities, so the obvious next step would be to combine general relativity—the theory of the very large—with quantum theory—the theory of the very small. In particular, I wondered, can one have atoms in which the nucleus is a tiny primordial black hole, formed in the early universe? My investigations revealed a deep and previously unsuspected relationship between gravity and thermodynamics, the science of heat, and resolved a paradox that had been argued over for thirty years without much progress: how could the radiation left over from a shrinking black hole carry all of the information about what made the black hole? I discovered that information is not lost, but it is not returned in a useful way—like burning an encyclopedia but retaining the smoke and ashes. To answer this, I studied how quantum fields or particles would scatter off a black hole. I was expecting that part of an incident wave would be absorbed, and the remainder scattered. But to my great surprise I found there seemed to be emission from the black hole itself. At first, I thought this must be a mistake in my calculation. But what persuaded me that it was real was that the emission was exactly what was required to identify the area of the horizon with the entropy of a black hole. This entropy, a measure of the disorder of a system, is summed up in this simple formula which expresses the entropy in terms of the area of the horizon, and the three fundamental constants of nature, c, the speed of light, G, Newton’s constant of gravitation, and ħ, Planck’s constant. The emission of this thermal radiation from the black hole is now called Hawking radiation and I’m proud to have discovered it.

asked him to imagine the following: If I selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And does the company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business? That’s what a modern company does: harnesses the creativity and talent of every single one of its employees. Jeff answered me directly: “That’s what your next book should be about.

The stress of farming had far-reaching consequences. It was the foundation of large-scale political and social systems. Sadly, the diligent peasants almost never achieved the future economic security they so craved through their hard work in the present. Everywhere, rulers and elites sprang up, living off the peasants’ surplus food and leaving them with only a bare subsistence. These forfeited food surpluses fuelled politics, wars, art and philosophy. They built palaces, forts, monuments and temples. Until the late modern era, more than 90 percent of humans were peasants who rose each morning to till the land by the sweat of their brows. The extra they produced fed the tiny minority of elites – kings, government officials, soldiers, priests, artists and thinkers – who fill the history books.

Back in the twentieth century, American girls had used baseball terminology. “First base” referred to embracing and kissing; “second base” referred to groping and fondling and deep, or “French,” kissing, commonly known as “heavy petting”; “third base” referred to fellatio, usually known in polite conversation by the ambiguous term “oral sex”; and “home plate” meant conception-mode intercourse, known familiarly as “going all the way.” In the year 2000, in the era of hooking up, “first base” meant deep kissing (“tonsil hockey”), groping, and fondling; “second base” meant oral sex; “third base” meant going all the way; and “home plate” meant learning each other’s names. Getting to home plate was relatively rare, however. The typical Filofax entry in the year 2000 by a girl who had hooked up the night before would be: “Boy with black Wu-Tang T-shirt and cargo pants: O, A, 6.” Or “Stupid cock diesel”—slang for a boy who was muscular from lifting weights—“who kept saying, ‘This is a cool deal’: TTC, 3.” The letters referred to the sexual acts performed (e.g., TTC for “that thing with the cup”), and the Arabic number indicated the degree of satisfaction on a scale of 1 to 10. In the year 2000, girls used “score” as an active verb indicating sexual conquest, as in: “The whole thing was like very sketchy, but I scored that diesel who said he was gonna go home and caff up [drink coffee in order to stay awake and study] for the psych test.” In the twentieth century, only boys had used “score” in that fashion, as in: “I finally scored with Susan last night.” That girls were using such a locution points up one of the ironies of the relations between the sexes in the year 2000. The continuing vogue of feminism had made sexual life easier, even insouciant, for men. Women had been persuaded that they should be just as active as men when it came to sexual advances. Men were only too happy to accede to the new order, since it absolved them of all sense of responsibility

York. No amount of emergency planning had prepared anyone for something of this scale. Raging fires and radioactive winds were killing everyone in their paths, yet fleeing for safety was difficult if not impossible. Shock paralyzed millions. The lack of electricity paralyzed millions more, as did the inability to communicate. What had just happened? What was coming next? Where could one go to be safe? And how in the world should one get there? And then the City of Angels became the City of Demons. Jackie Sanchez picked up the secure phone on the console in front of her and took the priority-one call from General Briggs at NORAD. She could barely believe what he was telling her, but she had no time to argue. They had a minute, if that, to get the president to safety. She slammed down the phone and quickly shouted a series of coded commands into her wrist-mounted microphone. Her team reacted instantly, just as they’d been trained. She wasn’t sure if it really mattered. Perhaps all their efforts would be in vain. Maybe they wouldn’t save any lives. But

The Lady of the Ladle The Youth at Eve had drunk his fill, Where stands the “Royal” on the Hill, And long his mid-day stroll had made, On the so-called “Marine Parade”—(Meant, I presume, for Seamen brave, Whose “march is on the Mountain wave”; ’Twere just the bathing-place for him Who stays on land till he can swim—) And he had strayed into the Town, And paced each alley up and down, Where still, so narrow grew the way, The very houses seemed to say, Nodding to friends across the Street, “One struggle more and we shall meet.” And he had scaled that wondrous stair That soars from earth to upper air, Where rich and poor alike must climb, And walk the treadmill for a time. That morning he had dressed with care, And put Pomatum on his hair; He was, the loungers all agreed, A very heavy swell indeed: Men thought him, as he swaggered by, Some scion of nobility, And never dreamed, so cold his look, That he had loved—and loved a Cook. Upon the beach he stood and sighed Unheedful of the treacherous tide; Thus sang he to the listening main, And soothed his sorrow with the strain! «

I am aware that many people might be upset by my equating religion with fake news, but that’s exactly the point. When a thousand people believe some made-up story for one month, that’s fake news. When a billion people believe it for a thousand years, that’s a religion, and we are admonished not to call it “fake news” in order not to hurt the feelings of the faithful (or incur their wrath). Note, however, that I am not denying the effectiveness or potential benevolence of religion. Just the opposite. For better or worse, fiction is among the most effective tools in humanity’s tool kit. By bringing people together, religious creeds make large-scale human cooperation possible. They inspire people to build hospitals, schools, and bridges in addition to armies and prisons. Adam and Eve never existed, but Chartres Cathedral is still beautiful. Much of the Bible may be fictional, but it can still bring joy to billions and can still encourage humans to be compassionate, courageous, and creative—just like other great works of fiction, such as Don Quixote, War and Peace, and the Harry Potter books.

In the course of your life you will be continually encountering fools. There are simply too many to avoid. We can classify people as fools by the following rubric: when it comes to practical life, what should matter is getting long-term results, and getting the work done in as efficient and creative a manner as possible. That should be the supreme value that guides people’s actions. But fools carry with them a different scale of values. They place more importance on short-term matters—grabbing immediate money, getting attention from the public or media, and looking good. They are ruled by their ego and insecurities. They tend to enjoy drama and political intrigue for their own sake. When they criticize, they always emphasize matters that are irrelevant to the overall picture or argument. They are more interested in their career and position than in the truth. You can distinguish them by how little they get done, or by how hard they make it for others to get results. They lack a certain common sense, getting worked up about things that are not really important while ignoring problems that will spell doom in the long term. The

they’ve worked their way through The Hundred Greatest Novels of All Time. He can’t remember why fiction used to make him so impatient. Nothing else has more power now to get him through the hours before lunch. He hangs on the most ridiculous plot crumb, as if the future of humanity hinges on it. The books diverge and radiate, as fluid as finches on isolated islands. But they share a core so obvious it passes for given. Every one imagines that fear and anger, violence and desire, rage laced with the surprise capacity to forgive—character—is all that matters in the end. It’s a child’s creed, of course, just one small step up from the belief that the Creator of the Universe would care to dole out sentences like a judge in federal court. To be human is to confuse a satisfying story with a meaningful one, and to mistake life for something huge with two legs. No: life is mobilized on a vastly larger scale, and the world is failing precisely because no novel can make the contest for the world seem as compelling as the struggles between a few lost people. But Ray needs fiction now as much as anyone. The heroes, villains, and walk-ons his wife gives him this morning are better than truth.

When Adrian’s father opened certain books with illustrations in colour of exotic lepidoptera and sea creatures, we looked at them, his sons and I, Frau Leverkühn as well, over the back of his leather-cushioned chair with the ear-rests; and he pointed with his forefinger at the freaks and fascinations there displayed in all the colours of the spectrum, from dark to light, mustered and modelled with the highest technical skill: genus Papilio and genus Morpho, tropical insects which enjoyed a brief existence in fantastically exaggerated beauty, some of them regarded by the natives as evil spirits bringing malaria. The most splendid colour they displayed, a dreamlike lovely azure, was, so Jonathan instructed us, no true colour at all, but produced by fine little furrows and other surface configurations of the scales on their wings, a miniature construction resulting from artificial refraction of the light rays and exclusion of most of them so that only the purest blue light reached the eyes. “Just think,” I can still hear Frau Leverkühn say, “so it is all a cheat?” “Do you call the blue sky a cheat?” answered her husband looking up backwards at her. “You cannot tell me the pigment it comes from.

Our freedom does not lie outside us, but within us. One can be bound outside, and yet one will still feel free since one has burst inner bonds. One can certainly gain outer freedom through powerful actions, but one creates inner freedom only through the symbol. The symbol is the word that goes out of the mouth, that one does not simply speak, but that rises out of the depths of the self as a word of power and great need and places itself unexpectedly on the tongue. It is an astonishing and perhaps seemingly irrational word, but one recognizes it as a symbol since it is alien to the conscious mind. If one accepts the symbol, it is as if a door opens leading into a new room whose existence one previously did not know. But if one does not accept the symbol, it is as if one carelessly went past this door; and since this was the only door leading to the inner chambers, one must pass outside into the streets again, exposed to everything external. But the soul suffers great need, since outer freedom is of no use to it. Salvation is a long road that leads through many gates. These gates are symbols. Each new gate is at first invisible; indeed, it seems at first that it must be created, for it exists only if one has dug up the spring’s root. To find the mandrake, one needs the black dog, since good and bad must always be united first if the symbol is to be created. The symbol can be neither thought up nor found: it becomes. Its becoming is like the becoming of human life in the womb. Pregnancy comes about through voluntary copulation. It goes on through willing attention. But if the depths have conceived, then the symbol grows out of itself and is born from the mind, as befits a God. But in the same way a mother would like to throw herself on the child like a monster and devour it again. In the morning, when the new sun rises, the word steps out of my mouth, but is murdered lovelessly, since I did not know that it was the saviour. The newborn child grows quickly, if I accept it. And immediately it becomes my charioteer. The word is the guide, the middle way which easily oscillates like the needle on the scales. The word is the God that rises out of the waters each morning and proclaims the guiding law to the people. Outer laws and outer wisdom are eternally insufficient, since there is only one law and one wisdom, namely my daily law, my daily wisdom. The God renews himself each night.

On the playground, “cooties” seems harmless and innocuous (unless you’ve been on the other end of that game). But sociomoral disgust can quickly scale up in intensity and become the engine behind the very worst of human atrocities. During times of social stress or chaos, those persons or populations already associated with disgust properties will provide the community a location of blame, fear, and paranoia. In short, sociomoral disgust is implicated in the creation of monsters and scapegoats, where outgroup members are demonized and selected for exclusion or elimination. As David Gilmore writes in his book Monsters, a monster is “the demonization of the ‘Other’ in the image of the monster as a political device for scapegoating those whom the rules of society deem impure or unworthy - the transgressors and deviants.” These deviants are considered to be “deformed, amoral, [and] unsocialized to the point of inhumanness.” Take, for an example, the Nazi propaganda film The Eternal Jew, where an early shot in the film showed rats emerging from a sewer juxtaposed with a crowd of Jewish persons in a Polish city. In America, as another example, proponents of anti-gay legislation have circulated pamphlets claiming that gay men eat human feces and drink human blood. In each of these instances, sociomoral disgust is used to demonize and scapegoat populations, creating “monsters” who are threatening to society.

scales scattered under her wings and two teardrop silver scales in the corners of her eyes. A startled jolt ran through Luna, waking her up like a bolt of lightning. This dragon looked like Clearsight. Or at least, the way Clearsight always looked in pictures. Luna sat up as the two of them came closer, with Jerboa behind them. “Oh wow,” said the one with the earring, noticing Luna. “What —” said the Clearsight-looking dragon. “How — ?” “I believe this is our first visitor from the lost continent,” Jerboa said. “She blew in with the storm.” The little black dragon sat down and tipped her head as though she was listening to something far away. “I’m Moon,” she said, “and this is Qibli. Are you really from across the sea?” “I guess so,” Luna said. “It was kind of an accident, coming here. I’m Luna.” “Hi, Luna,” said Qibli. “This must be pretty weird for you, too. You have so many wings! I mean, that’s cool. Is it hard to fly with all those wings? That’s a silly question. I can’t believe we’re meeting a dragon from another continent! This is amazing!” “Are you like Clearsight?” Luna asked Moon. “Can you see the future?” Moon’s eyebrows shot up. “You know about Clearsight?” “I know some things about her,” Luna said, thinking darkly of the Book and the lies Queen Wasp had told about it. “I know she came from here, and she had scales like yours. I always wondered if there were other dragons over here who could see the future, too.

The Grocers'! oh the Grocers'! nearly closed, with perhaps two shutters down, or one; but through those gaps such glimpses! It was not alone that the scales descending on the counter made a merry sound, or that the twine and roller parted company so briskly, or that the canisters were rattled up and down like juggling tricks, or even that the blended scents of tea and coffee were so grateful to the nose, or even that the raisins were so plentiful and rare, the almonds so extremely white, the sticks of cinnamon so long and straight, the other spices so delicious, the candied fruits so caked and spotted with molten sugar as to make the coldest lookers-on feel faint and subsequently bilious. Nor was it that the figs were moist and pulpy, or that the French plums blushed in modest tartness from their highly-decorated boxes, or that everything was good to eat and in its Christmas dress; but the customers were all so hurried and so eager in the hopeful promise of the day, that they tumbled up against each other at the door, crashing their wicker baskets wildly, and left their purchases upon the counter, and came running back to fetch them, and committed hundreds of like mistakes, in the best humor possible; while the Grocer and his people were so frank and fresh that the polished hearts with which they fastened their aprons might have been their own, worn outside for general inspection, and for Christmas daws to peck at if they chose.

For centuries it was considered that a criminal was given a sentence for precisely this purpose, to think about his crime for the whole period of his sentence, be conscience-stricken, repent, and gradually reform. But the Gulag Archipelago knows no pangs of conscience! Out of one hundred natives—five are thieves, and their transgressions are no reproach in their own eyes, but a mark of valor. They dream of carrying out such feats in the future even more brazenly and cleverly. They have nothing to repent. Another five… stole on a big scale, but not from people; in our times, the only place where one can steal on a big scale is from the state, which itself squanders the people's money without pity or sense—so what was there for such types to repent of? Maybe that they had not stolen more and divvied up—and thus remained free? And, so far as another 85 percent of the natives were concerned—they had never committed any crimes whatever. What were they supposed to repent of? That they has thought what they thought? (Nonetheless, they managed to pound and muddle some of them to such an extent that they did repent—of being so depraved….) Or that a man had surrendered and become a POW in a hopeless situation? Or that he had taken employment under the Germans instead of dying of starvation? (Nonetheless, the managed so to confuse what was permitted and what was forbidden that there were some such who were tormented greatly: I would have done better to die than to have earned that bread.) Or that while working for nothing in the collective-farm fields, he had taken a mite to feed his children? Or that he had taken something from a factory for the same reason? No, not only do you not repent, but your clean conscience, like a clear mountain lake, shines in your eyes.

Here’s some startup pedagogy for you: When confronted with any startup idea, ask yourself one simple question: How many miracles have to happen for this to succeed? If the answer is zero, you’re not looking at a startup, you’re just dealing with a regular business like a laundry or a trucking business. All you need is capital and minimal execution, and assuming a two-way market, you’ll make some profit. To be a startup, miracles need to happen. But a precise number of miracles. Most successful startups depend on one miracle only. For Airbnb, it was getting people to let strangers into their spare bedrooms and weekend cottages. This was a user-behavior miracle. For Google, it was creating an exponentially better search service than anything that had existed to date. This was a technical miracle. For Uber or Instacart, it was getting people to book and pay for real-world services via websites or phones. This was a consumer-workflow miracle. For Slack, it was getting people to work like they formerly chatted with their girlfriends. This is a business-workflow miracle. For the makers of most consumer apps (e.g., Instagram), the miracle was quite simple: getting users to use your app, and then to realize the financial value of your particular twist on a human brain interacting with keyboard or touchscreen. That was Facebook’s miracle, getting every college student in America to use its platform during its early years. While there was much technical know-how required in scaling it—and had they fucked that up it would have killed them—that’s not why it succeeded. The uniqueness and complete fickleness of such a miracle are what make investing in consumer-facing apps such a lottery. It really is a user-growth roulette wheel with razor-thin odds. The classic sign of a shitty startup idea is that it requires at least two (or more!) miracles to succeed. This was what was wrong with ours. We had a Bible’s worth of miracles to perform:

HOW TO USE THIS BOOK WHAT TO DO FIRST 1. Find the MAP. It will be there. No Tour of Fantasyland is complete without one. It will be found in the front part of your brochure, quite near the page that says For Mom and Dad for having me and for Jeannie (or Jack or Debra or Donnie or …) for putting up with me so supportively and for my nine children for not interrupting me and for my Publisher for not discouraging me and for my Writers’ Circle for listening to me and for Barbie and Greta and Albert Einstein and Aunty May and so on. Ignore this, even if you are wondering if Albert Einstein is Albert Einstein or in fact the dog. This will be followed by a short piece of prose that says When the night of the wolf waxes strong in the morning, the wise man is wary of a false dawn. Ka’a Orto’o, Gnomic Utterances Ignore this too (or, if really puzzled, look up GNOMIC UTTERANCES in the Toughpick section). Find the Map. 2. Examine the Map. It will show most of a continent (and sometimes part of another) with a large number of BAYS, OFFSHORE ISLANDS, an INLAND SEA or so and a sprinkle of TOWNS. There will be scribbly snakes that are probably RIVERS, and names made of CAPITAL LETTERS in curved lines that are not quite upside down. By bending your neck sideways you will be able to see that they say things like “Ca’ea Purt’wydyn” and “Om Ce’falos.” These may be names of COUNTRIES, but since most of the Map is bare it is hard to tell. These empty inland parts will be sporadically peppered with little molehills, invitingly labeled “Megamort Hills,” “Death Mountains, ”Hurt Range” and such, with a whole line of molehills near the top called “Great Northern Barrier.” Above this will be various warnings of danger. The rest of the Map’s space will be sparingly devoted to little tiny feathers called “Wretched Wood” and “Forest of Doom,” except for one space that appears to be growing minute hairs. This will be tersely labeled “Marshes.” This is mostly it. No, wait. If you are lucky, the Map will carry an arrow or compass-heading somewhere in the bit labeled “Outer Ocean” and this will show you which way up to hold it. But you will look in vain for INNS, reststops, or VILLAGES, or even ROADS. No – wait another minute – on closer examination, you will find the empty interior crossed by a few bird tracks. If you peer at these you will see they are (somewhere) labeled “Old Trade Road – Disused” and “Imperial Way – Mostly Long Gone.” Some of these routes appear to lead (or have lead) to small edifices enticingly titled “Ruin,” “Tower of Sorcery,” or “Dark Citadel,” but there is no scale of miles and no way of telling how long you might take on the way to see these places. In short, the Map is useless, but you are advised to keep consulting it, because it is the only one you will get. And, be warned. If you take this Tour, you are going to have to visit every single place on this Map, whether it is marked or not. This is a Rule. 3. Find your STARTING POINT. Let us say it is the town of Gna’ash. You will find it down in one corner on the coast, as far away from anywhere as possible. 4. Having found Gna’ash, you must at once set about finding an INN, Tour COMPANIONS, a meal of STEW, a CHAMBER for the night, and then the necessary TAVERN BRAWL. (If you look all these things up in the Toughpick section, you will know what you are in for.) The following morning, you must locate the MARKET and attempt to acquire CLOTHING (which absolutely must include a CLOAK), a SADDLE ROLL, WAYBREAD, WATERBOTTLES, a DAGGER, a SWORD, a HORSE, and a MERCHANT to take you along in his CARAVAN. You must resign yourself to being cheated over most prices and you are advised to consult a local MAGICIAN about your Sword. 5. You set off. Now you are on your own. You should turn to the Toughpick section of this brochure and select your Tour on a pick-and-mix basis, remembering only that you will have to take in all of it.

The concentrated structure of musical form, based on dramatic climaxes, gradually breaks up in romanticism and gives way again to the cumulative composition of the older music. Sonata form falls to pieces and is replaced more and more often by other, less severe and less schematically moulded forms—by small-scale lyrical and descriptive genres, such as the Fantasy and the Rhapsody, the Arabesque and the Étude, the Intermezzo and the Impromptu, the Improvisation and the Variation. Even extensive works are often made up of such miniature forms, which no longer constitute, from the structural point of view, the acts of a drama, but the scenes of a revue. A classical sonata or symphony was the world in parvo: a microcosm. A succession of musical pictures, such as Schumann’s Carnaval or Liszt’s Années de Pèlerinage, is like a painter’s sketch-book; it may contain magnificent lyrical-impressionistic details, but it abandons the attempt to create a total impression and an organic unity from the very beginning. [...] This change of form is accompanied by the literary inclinations of the composers and their bias towards programme music. The intermingling of forms also makes itself felt in music and is expressed most conspicuously in the fact that the romantic composers are often very gifted and important writers. In the painting and poetry of the period the disintegration of form does not proceed anything like so quickly, nor is it so far-reaching as in music. The explanation of the difference is partly that the cyclical ‘medieval’ structure had long since been overcome in the other arts, whereas it remained predominant in music until the middle of the eighteenth century, and only began to yield to formal unity after the death of Bach. In music it was therefore much easier to revert to it than, for example, in painting where it was completely out of date. The romantics’ historical interest in old music and the revival of Bach’s prestige had, however, only a subordinate part in the dissolution of strict sonata form, the real reason is to be sought in a change of taste which was in essentials sociologically conditioned.

But here’s the dilemma: Why is “how-to” so alluring when, truthfully, we already know “how to” yet we’re still standing in the same place longing for more joy, connection, and meaning? Most everyone reading this book knows how to eat healthy. I can tell you the Weight Watcher points for every food in the grocery store. I can recite the South Beach Phase I grocery shopping list and the glycemic index like they’re the Pledge of Allegiance. We know how to eat healthy. We also know how to make good choices with our money. We know how to take care of our emotional needs. We know all of this, yet … We are the most obese, medicated, addicted, and in-debt Americans EVER. Why? We have more access to information, more books, and more good science—why are we struggling like never before? Because we don’t talk about the things that get in the way of doing what we know is best for us, our children, our families, our organizations, and our communities. I can know everything there is to know about eating healthy, but if it’s one of those days when Ellen is struggling with a school project and Charlie’s home sick from school and I’m trying to make a writing deadline and Homeland Security increased the threat level and our grass is dying and my jeans don’t fit and the economy is tanking and the Internet is down and we’re out of poop bags for the dog—forget it! All I want to do is snuff out the sizzling anxiety with a pumpkin muffin, a bag of chips, and chocolate. We don’t talk about what keeps us eating until we’re sick, busy beyond human scale, desperate to numb and take the edge off, and full of so much anxiety and self-doubt that we can’t act on what we know is best for us. We don’t talk about the hustle for worthiness that’s become such a part of our lives that we don’t even realize that we’re dancing. When I’m having one of those days that I just described, some of the anxiety is just a part of living, but there are days when most of my anxiety grows out of the expectations I put on myself. I want Ellen’s project to be amazing. I want to take care of Charlie without worrying about my own deadlines. I want to show the world how great I am at balancing my family and career. I want our yard to look beautiful. I want people to see us picking up our dog’s poop in biodegradable bags and think, My God! They are such outstanding citizens. There are days when I can fight the urge to be everything to everyone, and there are days when it gets the best of me.

another showed him back in Berlin, reviewing a throng of grateful Germans from the balcony of the German chancery. He had led Germany to military glory against all odds. The Third Reich built by his Nazis seemed invincible. Yet the restless erstwhile artist and miracle-working warlord was not finished. In fact, the most ambitious act of Nazi world building was yet to come. In Mein Kampf Hitler had made it abundantly clear that the long-term plan of National Socialism was the elimination of the Jews and the enslavement of the Slavs. Both goals were contingent on the conquest of the Soviet Union. Since a large percentage of European Jewry lived within her borders and those of Poland, a war in the east was necessary. Poland had now fallen, and German military forces were already sweeping through the country rounding up its Jewish citizenry. But the Soviet Union—the heart of “Jewish-Bolshevism”—remained untouched. To overcome the Aryans’ greatest racial enemy and subdue the Slavs, a full-scale invasion was necessary. As 1941 opened, then, Hitler prepared for what came to be known as Operation Barbarossa. Bringing Nazi ideology to fulfillment, it proved to be the greatest invasion in history. Hitler before the Eiffel Tower Hitler’s plans for the invasion of Russia were laid out in a series of meetings and reports during the spring. They were defined by a combination of utopian vision and nihilistic contempt. Gathering his generals before him on March 30, the leader declared that the coming struggle was not merely one of army against army but of culture against culture. It would be a “clash of two ideologies,” he explained. The Communists and Nazis had erected their states on the ruins of Christendom. Both Christianity, with its principle of charity, and humanism, with its celebration of autonomous individual dignity, were bankrupt. Wars in the past, he observed, had accommodated such values. But mercy and chivalry were now dead. Between opposing armies, he declared “we must forget the notion” of sympathy.150 The coming conflict will be “a war of annihilation.”151 Hitler’s generals got the message. One, Erich Hoepner (d. 1944), subsequently declared to his men with a combination of Darwinian objectivity and Nietzschean ruthlessness: The war against Russia is an essential phase in the German nation’s struggle for existence. It is the ancient struggle of the Germanic peoples against Slavdom, the defense of European culture against the Muscovite-Asiatic tide, the repulse of Jewish Bolshevism. That struggle must have as its aim the shattering of present-day Russia and therefore be waged with unprecedented hardness.

Knock, knock. Who's there? A: Lettuce Q: Lettuce who? A: Lettuce in, it's freezing out here.. . 2. Q: What do elves learn in school? A: The elf-abet . 3. Q: Why was 6 afraid of 7? A: Because: 7 8 9 . . 4. Q. how do you make seven an even number? A. Take out the s! . 5. Q: Which dog can jump higher than a building? A: Anydog – Buildings can’t jump! . 6. Q: Why do bananas have to put on sunscreen before they go to the beach? A: Because they might peel! . 7. Q. How do you make a tissue dance? A. You put a little boogie in it. . 8. Q: Which flower talks the most? A: Tulips, of course, 'cause they have two lips! . 9. Q: Where do pencils go for vacation? A: Pencil-vania . 10. Q: What did the mushroom say to the fungus? A: You're a fun guy [fungi]. . 11. Q: Why did the girl smear peanut butter on the road? A: To go with the traffic jam! . 11. Q: What do you call cheese that’s not yours? A: Nacho cheese! . 12. Q: Why are ghosts bad liars? A: Because you can see right through them. . 13. Q: Why did the boy bring a ladder to school? A: He wanted to go to high school. . 14. Q: How do you catch a unique animal? A: You neak up on it. Q: How do you catch a tame one? A: Tame way. . 15. Q: Why is the math book always mad? A: Because it has so many problems. . 16. Q. What animal would you not want to pay cards with? A. Cheetah . 17. Q: What was the broom late for school? A: Because it over swept. . 18. Q: What music do balloons hate? A: Pop music. . 19. Q: Why did the baseball player take his bat to the library? A: Because his teacher told him to hit the books. . 20. Q: What did the judge say when the skunk walked in the court room? A: Odor in the court! . 21. Q: Why are fish so smart? A: Because they live in schools. . 22. Q: What happened when the lion ate the comedian? A: He felt funny! . 23. Q: What animal has more lives than a cat? A: Frogs, they croak every night! . 24. Q: What do you get when you cross a snake and a pie? A: A pie-thon! . 25. Q: Why is a fish easy to weigh? A: Because it has its own scales! . 26. Q: Why aren’t elephants allowed on beaches? A:They can’t keep their trunks up! . 27. Q: How did the barber win the race? A: He knew a shortcut! . 28. Q: Why was the man running around his bed? A: He wanted to catch up on his sleep. . 29. Q: Why is 6 afraid of 7? A: Because 7 8 9! . 30. Q: What is a butterfly's favorite subject at school? A: Mothematics. Jokes by Categories 20 Mixed Animal Jokes Animal jokes are some of the funniest jokes around. Here are a few jokes about different animals. Specific groups will have a fun fact that be shared before going into the jokes. 1. Q: What do you call a sleeping bull? A: A bull-dozer. . 2. Q: What to polar bears eat for lunch? A: Ice berg-ers! . 3. Q: What do you get from a pampered cow? A: Spoiled milk.

The Ten Ways to Evaluate a Market provide a back-of-the-napkin method you can use to identify the attractiveness of any potential market. Rate each of the ten factors below on a scale of 0 to 10, where 0 is terrible and 10 fantastic. When in doubt, be conservative in your estimate: Urgency. How badly do people want or need this right now? (Renting an old movie is low urgency; seeing the first showing of a new movie on opening night is high urgency, since it only happens once.) Market Size. How many people are purchasing things like this? (The market for underwater basket-weaving courses is very small; the market for cancer cures is massive.) Pricing Potential. What is the highest price a typical purchaser would be willing to spend for a solution? (Lollipops sell for $0.05; aircraft carriers sell for billions.) Cost of Customer Acquisition. How easy is it to acquire a new customer? On average, how much will it cost to generate a sale, in both money and effort? (Restaurants built on high-traffic interstate highways spend little to bring in new customers. Government contractors can spend millions landing major procurement deals.) Cost of Value Delivery. How much will it cost to create and deliver the value offered, in both money and effort? (Delivering files via the internet is almost free; inventing a product and building a factory costs millions.) Uniqueness of Offer. How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? (There are many hair salons but very few companies that offer private space travel.) Speed to Market. How soon can you create something to sell? (You can offer to mow a neighbor’s lawn in minutes; opening a bank can take years.) Up-front Investment. How much will you have to invest before you’re ready to sell? (To be a housekeeper, all you need is a set of inexpensive cleaning products. To mine for gold, you need millions to purchase land and excavating equipment.) Upsell Potential. Are there related secondary offers that you could also present to purchasing customers? (Customers who purchase razors need shaving cream and extra blades as well; buy a Frisbee and you won’t need another unless you lose it.) Evergreen Potential. Once the initial offer has been created, how much additional work will you have to put in in order to continue selling? (Business consulting requires ongoing work to get paid; a book can be produced once and then sold over and over as is.) When you’re done with your assessment, add up the score. If the score is 50 or below, move on to another idea—there are better places to invest your energy and resources. If the score is 75 or above, you have a very promising idea—full speed ahead. Anything between 50 and 75 has the potential to pay the bills but won’t be a home run without a huge investment of energy and resources.

College students were instructed to sit by themselves for up to fifteen minutes in a sparsely furnished, unadorned room and “entertain themselves with their thoughts.” They were allowed to think about whatever they liked, the only rules being that they should remain in their seat and stay awake. Before they entered the room they were obliged to surrender any means of distraction they had about their person, such as cell phones, books, or writing materials. Afterward, they were asked to rate the experience on various scales. Unsurprisingly, a majority reported that they found it difficult to concentrate and their minds had wandered, with around half saying they didn’t enjoy the experience. A subsequent experiment, however, revealed that many found being left alone in an empty room with nothing to occupy their minds so unpleasant (this is, after all, what makes solitary confinement such a harsh punishment in prisons) that they would rather give themselves electric shocks. In the first part of this experiment, the volunteers were asked to rate the unpleasantness of a shock delivered via electrodes attached to their ankle and say whether they would pay a small amount of money to avoid having to experience it again. In the second part, during which they were left alone with their thoughts for fifteen minutes, they were presented with the opportunity to zap themselves once again. Amazingly, among those who had said they would pay to avoid a repeat experience, 67 percent of the men (12 out of 18) and 25 percent of the women (6 out of 24) opted to shock themselves at least once. One of the women gave herself nine electric shocks. One of the men subjected himself to no fewer than 190 shocks, though he was considered exceptional—a statistical “outlier”—and his results were excluded from the final analysis. In their report for the journal Science, the researchers write, “What is striking is that simply being alone with their own thoughts for 15 minutes was apparently so aversive that it drove many participants to self-administer an electric shock that they had earlier said they would pay to avoid.” This goes a long way toward explaining why many people initially find it so hard to meditate, because to sit quietly with your eyes closed is to invite the mind to wander here, there, and everywhere. In a sense, that is the whole point: we are simply learning to notice when this has happened. So the frustrating realization that your thoughts have been straying—yet again—is a sign of progress rather than failure. Only by noticing the way thoughts ricochet about inside our heads like ball bearings in a pinball machine can we learn to observe them dispassionately and simply let them come to rest, resisting the urge to pull back the mental plunger and fire off more of them. One of the benefits of meditation is that one develops the ability to quiet the mind at will. “Without such training,” the psychologists conclude drily in their paper, “people prefer doing to thinking, even if what they are doing is so unpleasant they would normally pay to avoid it. The untutored mind does not like to be alone with itself.

As she explained to her students, patients often awoke from very bad illnesses or cardiac arrests, talking about how they had been floating over their bodies. “Mm-hmmm,” Norma would reply, sometimes thinking, Yeah, yeah, I know, you were on the ceiling. Such stories were recounted so frequently that they hardly jolted medical personnel. Norma at the time had mostly chalked it up to some kind of drug reaction or brain malfunction, something like that. “No, really,” said a woman who’d recently come out of a coma. “I can prove it.” The woman had been in a car accident and been pronounced dead on arrival when she was brought into the emergency room. Medical students and interns had begun working on her and managed to get her heartbeat going, but then she had coded again. They’d kept on trying, jump-starting her heart again, this time stabilizing it. She’d remained in a coma for months, unresponsive. Then one day she awoke, talking about the brilliant light and how she remembered floating over her body. Norma thought she could have been dreaming about all kinds of things in those months when she was unconscious. But the woman told them she had obsessive-compulsive disorder and had a habit of memorizing numbers. While she was floating above her body, she had read the serial number on top of the respirator machine. And she remembered it. Norma looked at the machine. It was big and clunky, and this one stood about seven feet high. There was no way to see on top of the machine without a stepladder. “Okay, what’s the number?” Another nurse took out a piece of paper to jot it down. The woman rattled off twelve digits. A few days later, the nurses called maintenance to take the ventilator machine out of the room. The woman had recovered so well, she no longer needed it. When the worker arrived, the nurses asked if he wouldn’t mind climbing to the top to see if there was a serial number up there. He gave them a puzzled look and grabbed his ladder. When he made it up there, he told them that indeed there was a serial number. The nurses looked at each other. Could he read it to them? Norma watched him brush off a layer of dust to get a better look. He read the number. It was twelve digits long: the exact number that the woman had recited. The professor would later come to find out that her patient’s story was not unique. One of Norma’s colleagues at the University of Virginia Medical Center at the time, Dr. Raymond Moody, had published a book in 1975 called Life After Life, for which he had conducted the first large-scale study of people who had been declared clinically dead and been revived, interviewing 150 people from across the country. Some had been gone for as long as twenty minutes with no brain waves or pulse. In her lectures, Norma sometimes shared pieces of his research with her own students. Since Moody had begun looking into the near-death experiences, researchers from around the world had collected data on thousands and thousands of people who had gone through them—children, the blind, and people of all belief systems and cultures—publishing the findings in medical and research journals and books. Still, no one has been able to definitively account for the common experience all of Moody’s interviewees described. The inevitable question always followed: Is there life after death? Everyone had to answer that question based on his or her own beliefs, the professor said. For some of her students, that absence of scientific evidence of an afterlife did little to change their feelings about their faith. For others,

Permanent Revolution THE INDUSTRIAL REVOLUTION OPENED up new ways to convert energy and to produce goods, largely liberating humankind from its dependence on the surrounding ecosystem. Humans cut down forests, drained swamps, dammed rivers, flooded plains, laid down hundreds of thousands of miles of railroad tracks, and built skyscraping metropolises. As the world was moulded to fit the needs of Homo sapiens, habitats were destroyed and species went extinct. Our once green and blue planet is becoming a concrete and plastic shopping centre. Today, the earth’s continents are home to billions of Sapiens. If you took all these people and put them on a large set of scales, their combined mass would be about 300 million tons. If you then took all our domesticated farmyard animals – cows, pigs, sheep and chickens – and placed them on an even larger set of scales, their mass would amount to about 700 million tons. In contrast, the combined mass of all surviving large wild animals – from porcupines and penguins to elephants and whales – is less than 100 million tons. Our children’s books, our iconography and our TV screens are still full of giraffes, wolves and chimpanzees, but the real world has very few of them left. There are about 80,000 giraffes in the world, compared to 1.5 billion cattle; only 200,000 wolves, compared to 400 million domesticated dogs; only 250,000 chimpanzees – in contrast to billions of humans. Humankind really has taken over the world.1 Ecological degradation is not the same as resource scarcity. As we saw in the previous chapter, the resources available to humankind are constantly increasing, and are likely to continue to do so. That’s why doomsday prophesies of resource scarcity are probably misplaced. In contrast, the fear of ecological degradation is only too well founded. The future may see Sapiens gaining control of a cornucopia of new materials and energy sources, while simultaneously destroying what remains of the natural habitat and driving most other species to extinction. In fact, ecological turmoil might endanger the survival of Homo sapiens itself. Global warming, rising oceans and widespread pollution could make the earth less hospitable to our kind, and the future might consequently see a spiralling race between human power and human-induced natural disasters. As humans use their power to counter the forces of nature and subjugate the ecosystem to their needs and whims, they might cause more and more unanticipated and dangerous side effects. These are likely to be controllable only by even more drastic manipulations of the ecosystem, which would result in even worse chaos. Many call this process ‘the destruction of nature’. But it’s not really destruction, it’s change. Nature cannot be destroyed. Sixty-five million years ago, an asteroid wiped out the dinosaurs, but in so doing opened the way forward for mammals. Today, humankind is driving many species into extinction and might even annihilate itself. But other organisms are doing quite well. Rats and cockroaches, for example, are in their heyday. These tenacious creatures would probably creep out from beneath the smoking rubble of a nuclear Armageddon, ready and able to spread their DNA. Perhaps 65 million years from now, intelligent rats will look back gratefully on the decimation wrought by humankind, just as we today can thank that dinosaur-busting asteroid. Still, the rumours of our own extinction are premature. Since the Industrial Revolution, the world’s human population has burgeoned as never before. In 1700 the world was home to some 700 million humans. In 1800 there were 950 million of us. By 1900 we almost doubled our numbers to 1.6 billion. And by 2000 that quadrupled to 6 billion. Today there are just shy of 7 billion Sapiens.

And they rose up the same hour, and returned to Jerusalem ... and they told what things were done in the way, and how he was known of them." Luke 24:33,35 When the two disciples had reached Emmaus, and were refreshing themselves at the evening meal, the mysterious stranger who had so enchanted them upon the road, took bread and brake it, made himself known to them, and then vanished out of their sight. They had constrained him to abide with them, because the day was far spent; but now, although it was much later, their love was a lamp to their feet, yea, wings also; they forgot the darkness, their weariness was all gone, and forthwith they journeyed back the threescore furlongs to tell the gladsome news of a risen Lord, who had appeared to them by the way. They reached the Christians in Jerusalem, and were received by a burst of joyful news before they could tell their own tale. These early Christians were all on fire to speak of Christ's resurrection, and to proclaim what they knew of the Lord; they made common property of their experiences. This evening let their example impress us deeply. We too must bear our witness concerning Jesus. John's account of the sepulchre needed to be supplemented by Peter; and Mary could speak of something further still; combined, we have a full testimony from which nothing can be spared. We have each of us peculiar gifts and special manifestations; but the one object God has in view is the perfecting of the whole body of Christ. We must, therefore, bring our spiritual possessions and lay them at the apostle's feet, and make distribution unto all of what God has given to us. Keep back no part of the precious truth, but speak what you know, and testify what you have seen. Let not the toil or darkness, or possible unbelief of your friends, weigh one moment in the scale. Up, and be marching to the place of duty, and there tell what great things God has shown to your soul.

Managing Up: How to Forge an Effective Relationship With Those Above You, by Rosanne Badowski. She is Jack Welch’s longstanding executive assistant and has written a book that we highly recommend all executive assistants read.

Growth sucks cash. This is the first law of entrepreneurial gravity. And nothing ages a CEO and his or her team faster than being short of cash. In fact, Jim Collins and Morten T. Hansen, in their best-selling book Great by Choice: Uncertainty, Chaos, and Luck — Why Some Thrive Despite Them All, found that successful companies held three to 10 times more cash assets than average for their industries, and they did so from the time they started. (We highly recommend that you read this book, Collins’ first that directly addresses growth firms.)

I began to tell the Lord how beautiful His creation was. Of course He was already aware of that, so I described how marvelous were the works of His hands and how utterly fantastic it was that each tiny snowflake was different. I described how wonderful the colors of the rainbow were and how they represented His covenant with man. The Lord was patient and allowed me to carry on in this fashion for several minutes, but alas, I was not really able to accurately answer His simple request. Then He spoke to me and gave me the revelation to what I was seeing. The Lord said, “My son, what you are seeing are the souls of unsaved men and women of earth who are dying and going to hell at this very moment.” Those words penetrated my spirit like a sharp two-edged sword. I fell to my knees and began to weep as a passion that I had never known began to well up from some mysterious and hidden place deep within my spirit. “Oh, God, look at all of those souls,” I said, breaking the silence. Suddenly, I was overwhelmed with a strange compulsion to watch for a long time as thousands upon thousands of tiny flakes fell through the bright sunbeam. Their short fall was full of spectacular color and glory, but when they hit the ground, it was all over. The Lord was revealing to me a prophetic picture of the brevity of our short lives on an eternal scale. Our days on earth are but a vapor! (See Psalm 39:5 and James 4:14.) I was pierced through to the very heart. “Lord!” I cried out. “What can I possibly do?” He replied, “Just do what I ask, and preach the Cross of Christ.” “I can do that Lord. I will do that, my God, but I will need Your help.” I stayed upon my knees for a long time gazing at this spectacle. During this encounter, God birthed within me a holy passion and hunger to witness souls saved and people totally healed and delivered. I was absorbed in witnessing the array of tiny cascades of colors that luxuriated in the glory of God. I contemplated the ramifications of what I had been told. What a beautiful and glorious God He is. How can we as humankind turn our backs upon Him and such a great salvation that is so easily ours? I pondered all of the events that had been unfolding over the past few days, realizing that I would never be the same. I also realized that God would have to bring all the things that He had birthed in my heart to pass. I purposed to surrender my life and destiny to His will, and to Him. I “altared” my destiny into the hands of God. It was also during this encounter that the Lord instructed me to travel to Africa as an “armor bearer,” to preach His Gospel there and to pray for the sick. I was actually terrified by the prospect of traveling to Africa. I couldn’t imagine that in reality I could go there, considering my current financial situation and my lack of training to preach or minister in healing. However, I soon learned that with God nothing is impossible. Perhaps my obedience to walk with God in minus 12 degree temperatures opened the door to Africa to me? It was still another seemingly bizarre and peculiar gesture of obedience to the Spirit of God. ENTERTAINING ANGELS IN AMERICA After my return to the United States from Canada, I was radically transformed. I could no longer settle for a form of godliness. I began to wait on God, and He began to release supernatural provision

This is a fascinating glamour of the spiritual path. It must be understood that GOD created everyone with a certain unique puzzle piece in the Divine Plan. It is only when all people fulfill their puzzle piece that the Divine Plan can work out. What the negative ego will do, however, is tell a person that it wants them to live out someone else’s puzzle piece. The negative ego feels that their puzzle piece is not glamorous enough. The negative ego may tell you to write a book, when it is not really your dharma to do so. The negative ego may want you to be famous and a player on the world stage, when that is not your puzzle piece. The negative ego may tell you that it wants you to be a channel or spiritual lecturer on a large scale, however, that is not your puzzle piece. I have seen many lightworkers and spiritual leaders get incredibly fouled up and fragmented by allowing this glamour of the negative ego to seduce them. True inner peace and fulfillment can only be found by living out the puzzle piece that is your true destiny, as GOD would have it be. This is also the puzzle piece that will bring you the greatest amount of success and the least amount of stress!

Largely ignored, by gurus and governments, are the older, high-impact growth firms. Though they generate almost all of the innovation and job growth in economies, there are not enough of them to garner the favorable attention of politicians or book publishers. For more on this topic, read Verne’s interview in Business Review Europe titled “Give the Gazelles a Break”.

SIMPLE CANNABUTTER This is an easy, quick way to infuse cannabis into butter on your stove top. Be sure to use salted butter since it has a higher smoke point, and don’t leave your saucepan unattended! You can make this cannabutter relatively quickly, and use it in any of the recipes in this book. MAKES ½ CUP ½ cup (1 stick) salted butter* ¼ ounce cannabis buds, finely ground *To make cannamargarine, simply substitute margarine for butter in this recipe. 1. Melt the butter on low heat in a saucepan. Add the ground buds, and simmer on low heat for 45 minutes, stirring frequently. 2. Strain the butter into a glass dish with a tight-fitting lid. Push the back of a spoon against the plant matter, and smash it against the strainer to squeeze out every drop of butter available. When you’re done, discard the plant matter. 3. Use your cannabutter immediately, or refrigerate or freeze until it is time to use. You can easily scale this recipe up for larger batches of cannabutter. 1 pound of butter (4 sticks) can absorb 1 ounce of cannabis, but you may want to simmer for up to 60 minutes. Drizzle this cannabutter over freshly cooked pasta or popcorn for instant satisfaction. Reserve large batches in the fridge or freezer for use in recipes. Note: For medical patients, I would recommend using 2 ounces of cannabis for each pound of butter, effectively making a double-strength cannabutter.

Greece can balance its books without killing democracy Alexis Tsipras | 614 words OPINION Greece changes on January 25, the day of the election. My party, Syriza, guarantees a new social contract for political stability and economic security. We offer policies that will end austerity, enhance democracy and social cohesion and put the middle class back on its feet. This is the only way to strengthen the eurozone and make the European project attractive to citizens across the continent. We must end austerity so as not to let fear kill democracy. Unless the forces of progress and democracy change Europe, it will be Marine Le Pen and her far-right allies that change it for us. We have a duty to negotiate openly, honestly and as equals with our European partners. There is no sense in each side brandishing its weapons. Let me clear up a misperception: balancing the government’s budget does not automatically require austerity. A Syriza government will respect Greece’s obligation, as a eurozone member, to maintain a balanced budget, and will commit to quantitative targets. However, it is a fundamental matter of democracy that a newly elected government decides on its own how to achieve those goals. Austerity is not part of the European treaties; democracy and the principle of popular sovereignty are. If the Greek people entrust us with their votes, implementing our economic programme will not be a “unilateral” act, but a democratic obligation. Is there any logical reason to continue with a prescription that helps the disease metastasise? Austerity has failed in Greece. It crippled the economy and left a large part of the workforce unemployed. This is a humanitarian crisis. The government has promised the country’s lenders that it will cut salaries and pensions further, and increase taxes in 2015. But those commitments only bind Antonis Samaras’s government which will, for that reason, be voted out of office on January 25. We want to bring Greece to the level of a proper, democratic European country. Our manifesto, known as the Thessaloniki programme, contains a set of fiscally balanced short-term measures to mitigate the humanitarian crisis, restart the economy and get people back to work. Unlike previous governments, we will address factors within Greece that have perpetuated the crisis. We will stand up to the tax-evading economic oligarchy. We will ensure social justice and sustainable growth, in the context of a social market economy. Public debt has risen to a staggering 177 per cent of gross domestic product. This is unsustainable; meeting the payments is very hard. On existing loans, we demand repayment terms that do not cause recession and do not push the people to more despair and poverty. We are not asking for new loans; we cannot keep adding debt to the mountain. The 1953 London Conference helped Germany achieve its postwar economic miracle by relieving the country of the burden of its own past errors. (Greece was among the international creditors who participated.) Since austerity has caused overindebtedness throughout Europe, we now call for a European debt conference, which will likewise give a strong boost to growth in Europe. This is not an exercise in creating moral hazard. It is a moral duty. We expect the European Central Bank itself to launch a full-blooded programme of quantitative easing. This is long overdue. It should be on a scale great enough to heal the eurozone and to give meaning to the phrase “whatever it takes” to save the single currency. Syriza will need time to change Greece. Only we can guarantee a break with the clientelist and kleptocratic practices of the political and economic elites. We have not been in government; we are a new force that owes no allegiance to the past. We will make the reforms that Greece actually needs. The writer is leader of Syriza, the Greek oppositionparty

Yet biologists feel that animals are no strangers to aesthetic expression. The New Guinean bowerbird's nest decorations are as good an example as any. The thatched nests can be so large and well-constructed that they once were mistaken for the huts of timid people, who never showed up. The nests often have a doorway with carefully arranged colorful objects, such as berries, flowers, or iridescent beetle wings. The male who built the bower keeps flying in new ornaments, shifting everything around with a critical eye, fussing over the arrangement, moving back to look at the whole from a distant anglelike a human painter with his painting-and then continuing the rearrangement. He is very sensitive to the fading of his flowers, replacing them with fresh ones as soon as necessary. Young males build crude "practice" bowers, tearing them down, then starting over again, until the construction holds up as it should. They also frequently visit the completed bowers of adult males in the neighborhood and see how the ornaments are laid out. There are ample learning opportunities here, and it has been noted that bower decorations differ in color and arrangement from region to region, which suggests culturally transmitted styles. Is this art? One could counter that it isn't: howerbird males are genetically programmed to engage in this activity just to attract females. Yet, while it is true that females select mates on nest quality and their equivalent of a stamp collection, the argument is not nearly as good as it sounds. To contrast these birds with our species requires that one demonstrates that human art does not rest on an inborn aesthetic sense and is produced purely for its own sake, not to impress anyone else. Both are unlikely. In fact, Geoffrey Miller argues in a recent book that impressing others, especially members of the opposite sex, may be the whole point of human art! What if our artistic impulse is ancient, antedating modern humanity, and perhaps even our species? What if it rests on a delight in self-created visual effects and a penchant for certain color combinations, shapes, and visual equilibriums that we share with other animals? Would admission in any of these areas diminish the significance of and pleasure derived from human art? Isn't it possible that our basic distinctions in art, our musical scales, and our preference for symmetrical compositions, go deeper than culture, and relate to basic features of our perceptual systems?

On the other hand, if you have been worried or frightened by what you have read, that’s good, you should be, especially on behalf of your children and their children. But don’t let fear feed inertia. Fear does not have to be paralysing. Indeed, it is often the driver of effective action. No one ever won a war while knowing no fear, and make no mistake, this is a war. Wherever we live on this magnificent planet, we all need to do our utmost to try to keep it that way. The fact that the future looks dismal is not an excuse to do nothing, to imagine it’s all too late. On the contrary, it is a call to arms. So, if you feel the need to glue yourself to a motorway or blockade an oil refinery, then do it. In his book How to Blow Up a Pipeline, Andreas Malm argues convincingly that, such is the scale of the climate crisis, sabotage and property damage are absolutely justified in the battle against fossil fuel companies and others working against the public good. I understand that this is not to everyone’s taste, but there is plenty more you can do. Drive an electric car or, even better, use public transport, walk or cycle; stop flying; switch to a green energy tariff; eat less meat; spread the word about the predicament we find ourselves in among your friends and family; lobby your elected representatives at both local and national level; and use your vote wisely to put in power a government that walks the talk on the climate emergency.

State wants the alleged techniques, presumably.” “I’ve been wondering about that,” Norman said. “I wonder if we do want them.” “How do you mean?” “It’s a bit difficult to explain … Look, have you been following television at all since you came home?” “Occasionally, but since the Yatakang news broke I’ve been much too busy to catch more than an occasional news bulletin.” “So have I, but—well, I guess I’m more familiar with the way trends get started here nowadays, so I can extrapolate from the couple or three programmes I have had time for.” Norman’s gaze moved over Elihu’s head to the far corner of the room. “Engrelay Satelserv blankets most of Africa, doesn’t it?” “The whole continent, I’d say. There are English-speaking people in every country on Earth nowadays, except possibly for China.” “So you’re acquainted with Mr. and Mrs. Everywhere?” “Yes, of course—these two who always appear in station identification slots, doing exotic and romantic things.” “Did you have a personalised set at any time, with your own identity matted into the Everywhere image?” “Lord, no! It costs—what? About five thousand bucks, isn’t it?” “About that. I haven’t got one either; the basic fee is for couple service, and being a bachelor I’ve never bothered. I just have the standard brownnose identity on my set.” He hesitated. “And—to be absolutely frank—a Scandahoovian one for the shiggy half of the pair. But I’ve watched friends’ sets plenty of times where they had the full service, and I tell you it’s eerie. There’s something absolutely unique and indescribable about seeing your own face and hearing your own voice, matted into the basic signal. There you are wearing clothes you’ve never owned, doing things you’ve never done in places you’ve never been, and it has the immediacy of real life because nowadays television is the real world. You catch? We’re aware of the scale of the planet, so we don’t accept that our own circumscribed horizons constitute reality. Much more real is what’s relayed to us by the TV.” “I can well understand that,” Elihu nodded. “And of course I’ve seen this on other people’s sets too. Also I agree entirely about what we regard as real. But I thought we were talking about the Yatakangi claim?” “I still am,” Norman said. “Do you have a homimage attachment on your set? No, obviously not. I do. This does the same thing except with your environment; when they—let’s see … Ah yes! When they put up something like the splitscreen cuts they use to introduce SCANALYZER, one of the cuts is always what they call the ‘digging’ cut, and shows Mr. and Mrs. Everywhere sitting in your home wearing your faces watching the same programme you’re about to watch. You know this one?” “I don’t think they have this service in Africa yet,” Elihu said. “I know the bit you mean, but it always shows a sort of idealised dream-home full of luxy gadgetry.” “That used to be what they did here,” Norman said. “Only nowadays practically every American home is full of luxy gadgetry. You know Chad’s definition of the New Poor? People who are too far behind with time-payments on next year’s model to make the down-payment on the one for the year after?” Elihu chuckled, then grew grave. “That’s too nearly literal to be funny,” he said. “Prophet’s beard, it certainly is! I found time to look over some of Chad’s books after Guinevere’s party, and … Well, having met him I was inclined to think he was a conceited blowhard, but now I think he’s entitled to every scrap of vanity he likes to put on.

KEY RESOURCE: Frances Frei and Anne Morriss’ book Uncommon Service: How to Win by Putting Customers at the Core of Your Business

Instead, my teammates just celebrated on their own in their own ways. For example, Ghost and Leland, our newest nightwings, scaled the city hall’s bell tower and jumped off of it to glide around in celebration. They made it look super fun, and for a moment, I wished I had chosen to be a rogue from the get-go. Christian and David, who are now berserkers, started punching one another. They got a huge kick out of it and laughed as they saw their rage meter build up. As for Harper and Aarush, the two of them hit up the archery range to test out their new skills on dummy targets. Finally, there is Ethan, a paladin now. He just banged on his shield and jumped up and down with great excitement.

We might not have marketing budgets, or a massive fan base . . . [but] we can build books for sharing. We can sample at scale. We can give readers a stake in distribution. We can open up exchange between artist and fan, beyond the sales transaction. And we can do this in a way that drives creative profitability. —MATT MASON, CHIEF CONTENT OFFICER, BITTORRENT

While there are a variety of different note patterns that can make up pentatonic scales, there is one in particular, which define the minor pentatonic scale as well as the major pentatonic scale, that is most often used. These scales are found in blues and rock music, and variations of those simple scales are enough to produce a rich landscape all by themselves. There’s a reason why they’re called “minor” and “major” and it’s because they originate from the 7-note scales that bear the same name.

To begin the discussion of the Tipping Point, I’ll start with a prominent strategy, “Invite-Only,” that is often used to suck in a large network through viral growth. Another method to tip over a market is with a “Come for the Tool, Stay for the Network” strategy. Take Dropbox, for instance, which is initially adopted by many people for file backup and keeping files synced up between work and home computers—this is the tool. But eventually, a more advanced and stickier use case emerges to share folders with colleagues—this is the network. And if that doesn’t work, some products can always just spend money to build out their network, with a strategy of just “Paying Up for Launch.” For many networked products that touch transactions like marketplaces, teams can just subsidize demand and spend millions to stimulate activity, whether that’s in paying content creators for your social network, or subsidizing driver earnings in rideshare. If the hard side of the network isn’t yet activated, a team can just fill in their gaps themselves, using the technique of “Flintstoning”—as Reddit did, submitting links and content until eventually adding automation and community features for scale. In the end, all of these strategies require enormous creativity. And to close out the Tipping Point section of the book, I introduce Uber’s core ethos of “Always Be Hustlin’”—describing the creativity and decentralized set of teams, all with its own strategies that were localized to each region. Sometimes adding the fifth or one hundredth network requires creativity, product engagements, and tactical changes. In the goal of reaching the Tipping Point, teams must be fluid to build out a broad network of networks.

There are essentially three ways for a product manager to work, and I argue only one of them leads to success: The product manager can escalate every issue and decision up to the CEO. In this model, the product manager is really a backlog administrator. Lots of CEOs tell me this is the model they find themselves in, and it's not scaling. If you think the product manager job is what's described in a Certified Scrum Product Owner class, you almost certainly fall into this category. The product manager can call a meeting with all the stakeholders in the room and then let them fight it out. This is design by committee, and it rarely yields anything beyond mediocrity. In this model, very common in large companies, the product manager is really a roadmap administrator. The product manager can do his or her job. The honest truth is that the product manager needs to be among the strongest talent in the company. My intention in this book is to convince you of this third way of working. It will take me the entire book to describe how the strong product manager does his or her job, but let me just say for now that this is a very demanding job and requires a strong set of skills and strengths.

When examined through the lens of Meerkat’s Law and the central framework of this book, it is obvious why the resulting networks generated by big launches are weak. You’d rather have a smaller set of atomic networks that are denser and more engaged than a large number of networks that aren’t there. When a networked product depends on having other people in order to be useful, it’s better to ignore the top-line aggregate numbers. Instead, the quality of the traction can only be seen when you zoom all the way into the perspective of an individual user within the network. Does a new person who joins the product see value based on how many other users are already on it? You might as well ignore the aggregate numbers, and in particular the spike of users that a new product might see in its first days. As Eric Ries describes in his book The Lean Startup, these are “vanity metrics.” The numbers might make you feel good, especially when they are going up, but it doesn’t matter if you have a hundred million users if they are churning out at a high rate, due to a lack of other users engaging. When networks are built bottom-up, they are more likely to be densely interconnected, and thus healthier and more engaged. There are multiple reasons for this: A new product is often incubated within a subcommunity, whether that’s a college campus, San Francisco techies, gamers, or freelancers—as recent tech successes have shown. It will grow within this group before spreading into other verticals, allowing time for its developers to tune features like inviting or sharing, while honing the core value proposition. Once a new networked product is spreading via word of mouth, then each user is likely to know at least one other user already on the network. By the time it reaches the broader consciousness, it will be seen as a phenomenon, and top-down efforts can always be added on to scale a network that’s already big and engaged. If Big Bang Launches work so poorly in general, why do they work for Apple? This type of launch works for Apple because their core offerings can stand alone as premium, high-utility products that generally don’t need to construct new networks to function. At most, they tap into existing networks like email and SMS. Famously, Apple has not succeeded with social offerings like the now-defunct Game Center and Ping. The closest new networked product they’ve launched is arguably the App Store, but even that was initially not in Steve Jobs’s vision for the phone.87 Most important, though, you aren’t Apple. So don’t try to copy them without having their kinds of products.

Over the years, Facebook has executed an effective playbook that does exactly this, at scale. Take Instagram as an example—in the early days, the core product tapped into Facebook’s network by making it easy to share photos from one product to the other. This creates a viral loop that drives new users, but engagement, too, when likes and comments appear on both services. Being able to sign up to Instagram using your Facebook account also increases conversion rate, which creates a frictionless experience while simultaneously setting up integrations later in the experience. A direct approach to tying together the networks relies on using the very established social graph of Facebook to create more engagement. Bangaly Kaba, formerly head of growth at Instagram, describes how Instagram built off the network of its larger parent: Tapping into Facebook’s social graph became very powerful when we realized that following your real friends and having an audience of real friends was the most important factor for long-term retention. Facebook has a very rich social graph with not only address books but also years of friend interaction data. Using that info supercharged our ability to recommend the most relevant, real-life friends within the Instagram app in a way we couldn’t before, which boosted retention in a big way. The previous theory had been that getting users to follow celebrities and influencers was the most impactful action, but this was much better—the influencers rarely followed back and engaged with a new user’s content. Your friends would do that, bringing you back to the app, and we wouldn’t have been able to create this feature without Facebook’s network. Rather than using Facebook only as a source of new users, Instagram was able to use its larger parent to build stronger, denser networks. This is the foundation for stronger network effects. Instagram is a great example of bundling done well, and why a networked product that launches another networked product is at a huge advantage. The goal is to compete not just on features or product, but to always be the “big guy” in a competitive situation—to bring your bigger network as a competitive weapon, which in turn unlocks benefits for acquisition, engagement, and monetization. Going back to Microsoft, part of their competitive magic came when they could bring their entire ecosystem—developers, customers, PC makers, and others—to compete at multiple levels, not just on building more features. And the most important part of this ecosystem was the developers.

When Wimdu launched, the Samwers reached out to Airbnb to discuss combining forces, as they had done with Groupon and eBay to facilitate a speedy exit. Discussions ensued between Airbnb and Wimdu cofounders and investors—meeting multiple times, touring the Wimdu offices, and checking with other founders like Andrew Mason from Groupon to best understand the potential outcome. In the end, Airbnb chose to fight. Brian Chesky described his thought process: My view was, my biggest punishment, my biggest revenge on you is, I’m gonna make you run this company long term. So you had the baby, now you gotta raise the child. And you’re stuck with it for 18 years. Because I knew he wanted to sell the company. I knew he could move faster than me for a year, but he wasn’t gonna keep doing it. And so that was our strategy. And we built the company long term. And the ultimate way we won is, we had a better community. He couldn’t understand community. And I think we had a better product.82 To do this, the company would mobilize their product teams to rapidly improve their support for international regions. Jonathan Golden, the first product manager at Airbnb, described their efforts: Early on, Airbnb’s listing experience was basic. You filled out forms, uploaded 1 photo—usually not professional—and editing the listing after the fact was hard. The mobile app in the early days was lightweight, where you could only browse but not book. There were a lot of markets in those days with just 1 or 2 listings. Booking only supported US dollars, so it catered towards American travelers only, and for hosts, they could get money out via a bank transfer to an American bank via ACH, or PayPal. We needed to get from this skeleton of a product into something that could work internationally if we wanted to fend off Wimdu. We internationalized the product, translating it into all the major languages. We went from supporting 1 currency to adding 32. We bought all the local domains, like airbnb.co.uk for the UK website and airbnb.es for Spain. It was important to move quickly to close off the opportunity in Europe.83 Alongside the product, the fastest way to fight on Wimdu’s turf was to quickly scale up paid marketing in Europe using Facebook, Google, and other channels to augment the company’s organic channels, built over years. Most important, Airbnb finally pulled the trigger on putting boots on the ground—hiring Martin Reiter, the company’s first head of international, and also partnering with Springstar, a German incubator and peer of Rocket Internet’s, to accelerate their international expansion.

Whereas a human can read and understand one book in a week, a machine could read and understand every book ever written—all 150 million of them—in a few hours. This requires a decent amount of processing power, but the books can be read largely in parallel, meaning that simply adding more chips allows the machine to scale up its reading process. By the same token, the machine can see everything at once through satellites, robots, and hundreds of millions of surveillance cameras; watch all the world’s TV broadcasts; and listen to all the world’s radio stations and phone conversations. Very quickly it would gain a far more detailed and accurate understanding of the world and its inhabitants than any human could possibly hope to acquire.

The cascade of sudden deaths, inexplicable and outrageous accidents, miserable ends and terrible murders filled every abode, every corner and every hovel in a spreading tide, a most fatal flood creeping out through the hapless city on all sides. No age was spared, no weight of injustice tipped these scales. Death took them all: well born and destitute, the ill and the healthy, criminal and victim, the unloved and the cherished. So many last breaths: coughed out, sighed, whimpered, bellowed in defiance, in disbelief, in numbed wonder. And if such breaths could coalesce, could form a think, dry, pungent, fugue of dismay, in the city on this night not a single globe of blue fire could be seen. There were survivors. Many, many survivors - indeed, more survived than died - but alas, it was a close run thing, this measure, this fell harvest. The god walked eastward, out from Gadrobi District and into Lakefront, and, from there, up into the Estates. This night was not done. My, not done at all.

The more ambitious the OKR, the greater the risk of overlooking a vital criterion. To safeguard quality while pushing for quantitative deliverables, one solution is to pair key results, to measure both effect and counter effect, as Grove wrote in High Output Management. When key results focus on output, Grove noted, 'the paired counterparts should stress the quality of work, thus in Accounts Payable, the number of vouchers processed should be paired with the number of errors found either by auditing or by our suppliers. For another example, the number of square feet cleaned by a custodial group should be paired with by rating of the quality of work as assessed by a senior manager with an office in that building.' -- Let the quantity goal be three new features, the paired quality goal will be fewer than 5 bugs per feature in quality assurance testing. The result - developers will write cleaner code. If the quantity goal is 50 million dollars in Q1 sales, the quality goal can be 10 million dollars in maintenance contracts, because sustained retention by sales professionals will increase customer success and satisfaction.

We needed a soluition to one very basic problem. Why was it so difficult to get people to try a new browser. That's how we became motivated to find new distribution deals for Chrome. Down the road when we found that people were unclear about just what a browser did for them, we turned to television marketing to explain it. Our Chrome ads represented the largest offline campaign in the company's history. People still remember 'Dear Sophie', a spot created around a father's digital scrapbook as she grew up... it lead people to the internet as an applications platform. Try - Fail; Try - Succeed.

Andy Grove estimated that 90 minutes of a manager's time can enhance the quality of your subordinates work for 2 weeks... The point of the meeting, we wrote, 'the meeting's main purpose is mutual teaching and exchange of information. By talking about specific situations, the supervisor teaches the subordinate skills, know-how and suggests ways to approach things. At the same time, the subordinate provide the supervisor with detailed information about what he's doing and what he's concerned about and what is learned is absolutely essential if the supervisor is to make good decisions. A key point about 1-1s - it should be regarded as the subordinate's meeting with its agenda set by him. What's the role of a supervisor in a 1-1? He should facilitate the subordinate's expression of what's going on and what's bothering him. The supervisor should also encourage the discussion of heart to heart issues during 1-1s because this is the perfect forum for getting at subtle and deep work related items affecting his subordinate. Is he satisfied with his own performance? Does some frustration or obstacle gnaw at him? Does he have doubts about where he is going?' ... Effective 1-1s dig beneath the surface of day to day work. They have a set cadence.

Based on Better Work's experience with hundred's of enterprises, there have emerged 5 critical areas of conversation between manager and contributor 1- goal setting and reflection - where the employee's OKR plan are set for the upcoming cycle. The discussion focuses on how best to align individual objectives and key results with organizational priorities. 2- ongoing progress updates, which are brief, data-driven check-ins based on the employee's real-time progress with problem-solving as needed. Progress updates really entail two basic questions - what's going well and what's not working well 3 - two-way coaching to help contributors to reach their potential and managers do a better job 4- career growth to develop skills, identify growth opportunities and expand employee's vision of their future at the company 5- light-weight performance reviews. A feedback mechanism to gather input, and summarize what the employee has accomplished since the last meeting in the context of the organization's needs. And note this conversation is held apart from the employee's annual compensation performance review.

It's a precious opportunity for people to say to their leaders, 'what do you need from me to be successful' and now let me tell you what I need from you.