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Just as the Cleanliness Institute closed its doors in 1932, a casualty of the stalled economy, Aldous Huxley published his satire of a sanitized utopia, Brave New World. It’s doubtful that Huxley, living in England, had heard of the Institute, although naturally enough there are parallels between its emphasis on indoctrination and social pressure and the vastly more extreme measures taken in the novel’s odour- and germ-phobic future civilization.
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