Sample Educational Quotes

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Be an example; don’t be a critic with sample.
Debasish Mridha
The authors pointed out that nearly all research in psychology is conducted on a very small subset of the human population: people from cultures that are Western, educated, industrialized, rich, and democratic (forming the acronym WEIRD). They then reviewed dozens of studies showing that WEIRD people are statistical outliers; they are the least typical, least representative people you could study if you want to make generalizations about human nature. Even within the West, Americans are more extreme outliers than Europeans, and within the United States, the educated upper middle class (like my Penn sample) is the most unusual of all.
Jonathan Haidt (The Righteous Mind: Why Good People are Divided by Politics and Religion)
Our poor human heart is flawed: it is like a cake without the frosting: the first two acts of the theatre without the climax. Even its design is marred for a small piece is missing out of the side. That is why it remains so unsatisfied: it wants life and it gets death: it wants Truth and it has to settle for an education; it craves love and gets only intermittent euphoria’s with satieties. Samples, reflections and fractions are only tastes, not mouthfuls. A divine trick has been played on the human heart as if a violin teacher gave his pupil an instrument with one string missing. God kept a part of man's heart in Heaven, so that discontent would drive him back again to Him Who is Eternal Life, All-Knowing Truth and the Abiding Ecstasy of Love.
Fulton J. Sheen
It is quite simple: put passion ahead of training. Feel out in any way you can what you most want to do in science, or technology, or some other science-related profession. Obey that passion as long as it lasts. Feed it with the knowledge the mind needs to grow. Sample other subjects, acquire a general education in science, and be smart enough to switch to a greater love if one appears. But don’t just drift through courses in science hoping that love will come to you. Maybe it will, but don’t take the chance. As in other big choices in your life, there is too much at stake. Decision and hard work based on enduring passion will never fail you.
Edward O. Wilson
The political merchandisers appeal only to the weak­nesses of voters, never to their potential strength. They make no attempt to educate the masses into becoming fit for self-government; they are content merely to manipulate and exploit them. For this pur­pose all the resources of psychology and the social sciences are mobilized and set to work. Carefully se­lected samples of the electorate are given "interviews in depth." These interviews in depth reveal the uncon­scious fears and wishes most prevalent in a given so­ciety at the time of an election. Phrases and images aimed at allaying or, if necessary, enhancing these fears, at satisfying these wishes, at least symbolically, are then chosen by the experts, tried out on readers and audiences, changed or improved in the light of the information thus obtained. After which the political campaign is ready for the mass communicators. All that is now needed is money and a candidate who can be coached to look "sincere." Under the new dispen­sation, political principles and plans for specific action have come to lose most of their importance. The person­ality of the candidate and the way he is projected by the advertising experts are the things that really mat­ter. In one way or another, as vigorous he-man or kindly father, the candidate must be glamorous. He must also be an entertainer who never bores his audience. Inured to television and radio, that audience is accustomed to being distracted and does not like to be asked to con­centrate or make a prolonged intellectual effort. All speeches by the entertainer-candidate must therefore be short and snappy. The great issues of the day must be dealt with in five minutes at the most -- and prefera­bly (since the audience will be eager to pass on to something a little livelier than inflation or the H-bomb) in sixty seconds flat. The nature of oratory is such that there has always been a tendency among politicians and clergymen to over-simplify complex is­sues. From a pulpit or a platform even the most con­scientious of speakers finds it very difficult to tell the whole truth. The methods now being used to merchan­dise the political candidate as though he were a deo­dorant positively guarantee the electorate against ever hearing the truth about anything.
Aldous Huxley
In the late 1960s, future Nobel laureate economist Theodore Schultz argued that his field had done well to show that higher education increased worker productivity, but that economists had neglected the role of education in allowing individuals to delay specialization while sampling and finding out who they are and where they fit.
David Epstein (Range: How Generalists Triumph in a Specialized World)
To sum up. A plongeur is a slave, and a wasted slave, doing stupid and largely unnecessary work. He is kept at work, ultimately, because of a vague feeling that he would be dangerous if he had leisure. And educated people, who should be on his side, acquiesce in the process, because they know nothing about him and consequently are afraid of him. I say this of the plongeur because it is his case I have been considering; it would apply equally to numberless other types of worker. These are only my own Ideas about the basic facts of a plongeur’s life, made without reference to immediate economic questions, and no doubt largely platitudes. I present them as a sample of the thoughts that are put into one’s head by working in a hotel.
George Orwell (Down and Out in Paris and London)
Simultaneously, scientists have studied the mental states of people considered to be healthy and normative. However, most relevant researches have been conducted on people from Western, educated, industrialised, rich and democratic (WEIRD) societies, who do not constitute a representative sample of humanity. The study of the human mind has so far assumed that Homo sapiens is Homer Simpson. A
Yuval Noah Harari (Homo Deus: A Brief History of Tomorrow)
He is invited to help me please you. But,” and here he stopped and faced me entirely, “you have the final say on Silas. I want him to touch you and sample you because it gets me hard knowing how much you arouse other men and that they’ll never be able to fuck you as I do. I think he would make you feel good—he is very skilled. But you are my own, my own wildcat, and if you only want me to touch you, I understand.” I
Sierra Simone (The Education of Ivy Leavold (Markham Hall, #2))
One Archeology and Decipherment Two History: Heroes, Kings, and Ensi's Three Society: The Sumerian City Four Religion: Theology, Rite, and Myth Five Literature: The Sumerian Belles-Lettres Six Education: The Sumerian School Seven Character: Drives, Motives, and Values Eight The Legacy of Sumer APPENDIXES A. The Origin and Development of the Cuneiform System of Writing B. The Sumerian Language C. Votive Inscriptions D. Sample Date-Formulas E. Sumerian King List F. Letters G. Dit lla's (court decisions) H. Lipit-Ishtar Law Code 1. Farmers' Almanac SELECTED BIBLIOGRAPHY
Samuel Noah Kramer (The Sumerians: Their History, Culture, and Character)
Downey’s documented evidence of the hatred and misunderstanding of atheists makes it easy to believe that it is, indeed, virtually impossible for an honest atheist to win a public election in America. There are 435 members of the House of Representatives and 100 members of the Senate. Assuming that the majority of these 535 individuals are an educated sample of the population, it is statistically all but inevitable that a substantial number of them must be atheists. They must have lied, or concealed their true feelings, in order to get elected. Who can blame them, given the electorate they had to convince?
Richard Dawkins (The God Delusion)
Yet psychologists base most of their generalizations about human nature on studies of our own narrow and atypical slice of human diversity. Among the human subjects studied in a sample of papers from the top psychology journals surveyed in the year 2008, 96% were from Westernized industrial countries (North America, Europe, Australia, New Zealand, and Israel), 68% were from the U.S. in particular, and up to 80% were college undergraduates enrolled in psychology courses, i.e., not even typical of their own national societies. That is, as social scientists Joseph Henrich, Steven Heine, and Ara Norenzayan express it, most of our understanding of human psychology is based on subjects who may be described by the acronym WEIRD: from Western, educated, industrialized, rich, and democratic societies. Most subjects also appear to be literally weird by the standards of world cultural variation, because they prove to be outliers in many studies of cultural phenomena that have sampled world variation more broadly.
Jared Diamond (The World Until Yesterday: What Can We Learn from Traditional Societies?)
recent research indicates that unstructured play in natural settings is essential for children’s healthy growth. As any parent or early childhood educator will attest, play is an innate drive. It is also the primary vehicle for youngsters to experience and explore their surroundings. Compared to kids confined indoors, children who regularly play in nature show heightened motor control—including balance, coordination, and agility. They tend to engage more in imaginative and creative play, which in turn fosters language, abstract reasoning, and problem-solving skills, together with a sense of wonder. Nature play is superior at engendering a sense of self and a sense of place, allowing children to recognize both their independence and interdependence. Play in outdoor settings also exceeds indoor alternatives in fostering cognitive, emotional, and moral development. And individuals who spend abundant time playing outdoors as children are more likely to grow up with a strong attachment to place and an environmental ethic. When asked to identify the most significant environment of their childhoods, 96.5 percent of a large sample of adults named an outdoor environment. In
Scott D. Sampson (How to Raise a Wild Child: The Art and Science of Falling in Love with Nature)
among the young, a portent of the world’s future. Hate crimes, violence against women, and the victimization of children are all in long-term decline, as is the exploitation of children for their labor. As people are getting healthier, richer, safer, and freer, they are also becoming more literate, knowledgeable, and smarter. Early in the 19th century, 12 percent of the world could read and write; today 83 percent can. Literacy and the education it enables will soon be universal, for girls as well as boys. The schooling, together with health and wealth, are literally making us smarter—by thirty IQ points, or two standard deviations above our ancestors. People are putting their longer, healthier, safer, freer, richer, and wiser lives to good use. Americans work 22 fewer hours a week than they used to, have three weeks of paid vacation, lose 43 fewer hours to housework, and spend just a third of their paycheck on necessities rather than five-eighths. They are using their leisure and disposable income to travel, spend time with their children, connect with loved ones, and sample the world’s cuisine, knowledge, and culture. As a result of these gifts, people worldwide have become happier. Even Americans, who take their good fortune for granted, are “pretty happy” or happier, and the younger generations are becoming less unhappy, lonely, depressed, drug-addicted, and suicidal. As societies have become healthier, wealthier, freer, happier, and better educated, they have set their sights on the most pressing global challenges. They have emitted fewer pollutants, cleared fewer forests, spilled less oil,
Steven Pinker (Enlightenment Now: The Case for Reason, Science, Humanism, and Progress)
The Weirdest People in the World?”2 The authors pointed out that nearly all research in psychology is conducted on a very small subset of the human population: people from cultures that are Western, educated, industrialized, rich, and democratic (forming the acronym WEIRD). They then reviewed dozens of studies showing that WEIRD people are statistical outliers; they are the least typical, least representative people you could study if you want to make generalizations about human nature. Even within the West, Americans are more extreme outliers than Europeans, and within the United States, the educated upper middle class (like my Penn sample) is the most unusual of all.
Jonathan Haidt (The Righteous Mind: Why Good People are Divided by Politics and Religion)
When Bouchard’s twin-processing operation was in full swing, he amassed a staff of eighteen—psychologists, psychiatrists, ophthalmologists, cardiologists, pathologists, geneticists, even dentists. Several of his collaborators were highly distinguished: David Lykken was a widely recognized expert on personality, and Auke Tellegen, a Dutch psychologist on the Minnesota faculty, was an expert on personality measuring. In scheduling his twin-evaluations, Bouchard tried limiting the testing to one pair of twins at a time so that he and his colleagues could devote the entire week—with a grueling fifty hours of tests—to two genetically identical individuals. Because it is not a simple matter to determine zygosity—that is, whether twins are identical or fraternal—this was always the first item of business. It was done primarily by comparing blood samples, fingerprint ridge counts, electrocardiograms, and brain waves. As much background information as possible was collected from oral histories and, when possible, from interviews with relatives and spouses. I.Q. was tested with three different instruments: the Wechsler Adult Intelligence Scale, a Raven, Mill-Hill composite test, and the first principal components of two multiple abilities batteries. The Minnesota team also administered four personality inventories (lengthy questionnaires aimed at characterizing and measuring personality traits) and three tests of occupational interests. In all the many personality facets so laboriously measured, the Minnesota team was looking for degrees of concordance and degrees of difference between the separated twins. If there was no connection between the mean scores of all twins sets on a series of related tests—I.Q. tests, for instance—the concordance figure would be zero percent. If the scores of every twin matched his or her twin exactly, the concordance figure would be 100 percent. Statistically, any concordance above 30 percent was considered significant, or rather indicated the presence of some degree of genetic influence. As the week of testing progressed, the twins were wired with electrodes, X-rayed, run on treadmills, hooked up for twenty-four hours with monitoring devices. They were videotaped and a series of questionnaires and interviews elicited their family backgrounds, educations, sexual histories, major life events, and they were assessed for psychiatric problems such as phobias and anxieties. An effort was made to avoid adding questions to the tests once the program was under way because that meant tampering with someone else’s test; it also would necessitate returning to the twins already tested with more questions. But the researchers were tempted. In interviews, a few traits not on the tests appeared similar in enough twin pairs to raise suspicions of a genetic component. One of these was religiosity. The twins might follow different faiths, but if one was religious, his or her twin more often than not was religious as well. Conversely, when one was a nonbeliever, the other generally was too. Because this discovery was considered too intriguing to pass by, an entire additional test was added, an existing instrument that included questions relating to spiritual beliefs. Bouchard would later insist that while he and his colleagues had fully expected to find traits with a high degree of heritability, they also expected to find traits that had no genetic component. He was certain, he says, that they would find some traits that proved to be purely environmental. They were astonished when they did not. While the degree of heritability varied widely—from the low thirties to the high seventies— every trait they measured showed at least some degree of genetic influence. Many showed a lot.
William Wright (Born That Way: Genes, Behavior, Personality)
The idea that we, our fathers and mothers, might be proud, hard-working and intelligent people doing something worthwhile, or even admirable, seemed to be beyond her. For a woman who saw success as being demonstrated through education, ambition, adventure and conspicuous professional achievement, we must have seemed a poor sample. I don't think anyone ever mentioned "university" in this school; no one wanted to go anyway - people that went away ceased to belong; they changed and could never really come back, we knew that in our bones. Schooling was a "way out", but we didn't want it, and we'd made our choice. Later I would understand that modern industrial communities are obsessed with the importance of "going somewhere" and "doing something with your life". The implication is an idea I have come to hate, that staying local and doing physical work doesn't count for much.
James Rebanks (The Shepherd's Life: A People's History of the Lake District)
My bout with the Marquis was much like the others. Even more than usual I was hopelessly outclassed, but I stuck grimly to my place, refusing to back up, and took hit after hit, though my parrying was steadily improving. Of course I lost, but at least it wasn’t so easy a loss as I’d had when I first began to attend practice--and he didn’t insult me with obvious handicaps, such as never allowing his point to hit me. Bran and Savona finished a moment later, and Bran was just suggesting we exchange partners when the bells for third-gold rang, causing a general outcry. Some would stay, but most, I realized, were retreating to their various domiciles to bathe and dress for open Court. I turned away--and found Shevraeth beside me. “You’ve never sampled the delights of Petitioners’ Court,” he said. I thought of the Throne Room again, this time with Galdran there on the goldenwood throne, and the long lines of witnesses. I repressed a shiver. Some of my sudden tension must have exhibited itself in my countenance because he said, “It is no longer an opportunity for a single individual to practice summary justice such as you experienced on your single visit.” “I’m certain you don’t just sit around happily and play cards,” I muttered, looking down at the toes of my boots as we walked. “Sometimes we do, when there are no petitioners. Or we listen to music. But when there is business, we listen to the petitioners, accept whatever they offer in the way of proof, and promise a decision at a later date. That’s for the first two greens. The last is spent in discussing impressions of the evidence at hand; sometimes agreement is reached, and sometimes we decide that further investigation is required before a decision can be made.” This surprised me so much I looked up at him. There was no amusement, no mockery, no threat in the gray eyes. Just a slight question. I said, “You listen to the opinions of whoever comes to Court?” “Of course,” he said. “It means they want to be a part of government, even if their part is to be merely ornamental.” I remembered that dinner when Nee first brought up Elenet’s name, and how Shevraeth had lamented how most of those who wished to give him advice had the least amount worth hearing. “Why should I be there?” I asked. “I remember what you said about worthless advisers.” “Do you think any opinion you would have to offer would be worthless?” he countered. “It doesn’t matter what I think of my opinion,” I retorted, and then caught myself. “I mean to say, it is not me making the decisions.” “So what you seem to be implying is that I think your opinion worthless.” “Well, don’t you?” He sighed. “When have I said so?” “At the inn in Lumm, last year. And before that. About our letter to Galdran, and my opinion of courtiers.” “It wasn’t your opinion I pointed up, it was your ignorance,” he said. “You seem to have made truly admirable efforts to overcome that handicap. Why not share what you’ve learned?” I shrugged, then said, “Why don’t you have Elenet there?”--and hated myself for about as stupid a bit of pettiness as I’d ever uttered. But he took the words at face value. “An excellent suggestion, and one I acted on immediately after she arrived at Athanarel. She’s contributed some very fine insights. She’s another, by the way, who took her own education in hand. Three years ago about all she knew was how to paint fans.” I had talked myself into a corner, I realized--all through my own efforts. So I said, “All right, then. I’ll go get Mora to dig out that Court dress I ordered and be there to blister you all with my brilliance.” He bowed, lifted his gray-gloved hand in a casual salute, and walked off toward the Royal Wing. I retreated in quick order to get ready for the ordeal ahead.
Sherwood Smith (Court Duel (Crown & Court, #2))
Mark Patkowski (1980) studied the relationship between age and the acquisition of features of a second language other than pronunciation. He hypothesized that, even if accent were ignored, only those who had begun learning their second language before the age of 15 could achieve full, native-like mastery of that language. Patkowski studied 67 highly educated immigrants to the United States. They had started to learn English at various ages, but all had lived in the United States for more than five years. He compared them to 15 native-born Americans with a similarly high level of education, whose variety of English could be considered the second language speakers’ target language. The main question in Patkowski’s research was: ‘Will there be a difference between learners who began to learn English before puberty and those who began learning English later?’ However, he also compared learners on the basis of other characteristics and experiences that some people have suggested might be as good as age in predicting or explaining a person’s success in mastering a second language. For example, he looked at the total amount of time a speaker had been in the United States as well as the amount of formal ESL instruction each speaker had had. A lengthy interview with each person was tape-recorded. Because Patkowski wanted to remove the possibility that the results would be affected by accent, he transcribed five-minute samples from the interviews and asked trained native-speaker judges to place each transcript on a scale from 0 (no knowledge of English) to 5 (a level of English expected from an educated native speaker). The findings were quite dramatic. The transcripts of all native speakers and 32 out of 33 second language speakers who had begun learning English before the age of 15 were rated 4+ or 5. The homogeneity of the pre-puberty learners suggests that, for this group, success in learning a second language was almost inevitable. In contrast, 27 of the 32 post-puberty learners were rated between 3 and 4, but a few learners were rated higher (4+ or 5) and one was rated at 2+. The performance of this group looked like the sort of range one would expect if one were measuring success in learning almost any kind of skill or knowledge: some people did extremely well; some did poorly; most were in the middle.
Patsy M. Lightbown (How Languages are Learned)
To digress, in the last 15 years or so, policymakers in America have decided that our country’s results on PISA tests are a valid barometer of our country’s future. That is, instead of engaging in rational thought, they have chosen to authenticate our country’s educational system, and seemingly our entire nation, by statistically comparing ourselves to how well international students perform on this test given to 15 year olds. Not by looking at ourselves and comparing ourselves to other countries according to the number of patents and copyrights granted, or space exploration, or the number of Nobel Prizes awarded (89 in the last 15 years), or the number of blockbuster pharmaceuticals that have been invented, or the Genome Project, or the advances in fighting diseases, or its second-to-none military, or its incredibly creative entertainment industry. Nope. Policymakers have instead decided what matters most are the results of a test given to a wildly erratic and unrepresentative sampling of teenagers in member countries every three years. That is, a test which is so deeply flawed in its methodologies and comparisons, it is difficult to overstate.
Terry Marselle (Perfectly Incorrect: Why The Common Core Is Psychologically And Cognitively Unsound)
In 2000 Martin Seligman took on the presidency of the American Psychological Association. For his presidential address he challenged the profession to shift its focus away from simply describing, studying, and diagnosing the negative aspects of the human condition and to begin devoting more attention to the positive aspects of what it means to be human. Of course, his message was simply a more mainstream embodiment of Abraham Maslow’s ideas from the mid-twentieth century of personal fulfillment as the richest arena of psychology. But since Seligman’s call to action, positive psychology has blossomed into a full-fledged component of the field. The research generated by this change in perspective has been conducted at both the basic and applied levels. It has added to our understanding of a myriad of psychological constructs and has been used to improve the lives of many. Positive psychology is a vast discipline, but a sampling of its relevant aspects includes happiness, psychological well-being, flow/optimal experience, meaning, passion, purpose, authentic leadership, strengths, values, character, and virtue. Graduate education programs in these areas have emerged across the world and continue to expand. How
David Allen (Getting Things Done: The Art of Stress-Free Productivity)
WEIRD (Western, Educated, Industrialized, Rich, Democratic) samples make up most nonclinical neuroimaging studies as well.
John Brockman (This Idea Must Die: Scientific Theories That Are Blocking Progress (Edge Question))
The truth that there is an infinite, eternal, and personal mind behind the realities of the universe that can be detected through human reflection is the most transformative Christian apologetics idea in history. Christianity's explosive explanatory power and scope extends to such human enterprises as philosophy, psychology, science, religion, the arts, history, law, education, labor, economics, and medicine.
Kenneth Samples
Transfer must be the aim of all teaching in school - it is not an option - because when we teach, we can address only a relatively small sample of the entire subject matter. All teachers have said to themselves after a lesson "Oh, if only we had more time! This is just a drop in the bucket!" We can never have enough time. Transfer is our greatest and most difficult mission because we need to put students in a position to learn far more, on their own, than they can ever learn from us.
Jay McTighe
This is a wake up call. Don’t press the snooze alarm. The barbarians are at the gates, and, because they encourage breeding beyond the ability of the breeders to house, feed, and educate the breedees, violence and social disorganization continue. As the most Christian nation on earth watches its civilization dissolve like a Dove bar fallen off of that ark, attempts to enforce irrational superstitious solutions will accelerate. That Branch Davidian thing was a sample. Lots of other messiahs are waiting. Maybe we can have court-ordered Branch Davidian Social Services counseling for people who won’t share their wives with their god’s anointed. Maybe courts can acquit murderers if they believe a god’s finger was on their trigger. Maybe the barbarians will actually succeed in assuring that books, pictures, ideas, doctors, judges and military commanders share their vision. Then we will have a lot of interesting tribal warfare. One useful defense will be humanistic hermeneutics. Hermeneutics is a fancy word for biblical interpretation. When religious types want to make something simple sound holy and mysterious, they often give it an important sounding high falutin’ name. This practice contrasts sharply with the usage of secular humanists, who, in explaining their views, employ simple words, that fall trippingly from the tongue, like ‘eupraxophy.’ Hermeneutics can be an important weapon to use against religious fanatics in the coming ARCW. The hard core nut cases—those who would control every aspect of our lives by forcing us to accept their understanding of the will of their god—tend to share certain operational assumptions. These include the belief that: (1) Every word of the Bible is true. (2) The English translation of the Bible authorized by King James the First of England, completed in 1611, Common Era, is the only fully acceptable, authoritative, and inspired-by-god translation of holy scripture. This translation is accurate in every respect, including punctuation marks. (3) The Bible is the basis of all morality. Without it there can be no morality. (4) The United States of America was established, and should be governed, according to biblical principles. (5) The Bible is without error. (6) No part of the Bible is in conflict with, or contradictory to, any other part. (7) Hermeneutics can be used to clarify and explain those truths of god in the Bible that might appear, to finite minds, to be in conflict. The goal of hermeneutics is to reconcile all portions of the ‘Word of God’ (the Bible) into a seamless, complete, infallible, and final statement of all past and future history (the latter is called prophecy), of divine law, and of how humans should behave and understand morality. The Bible, properly interpreted, is the final word on everything.
Edwin Kagin (Baubles of Blasphemy)
The Rooster taught me to wake up early and be a leader. The Butterfly encouraged me to allow a period of struggles to develop strong and look beautiful. The Squirrel showed me to be alert and fast all the time. The Dog influenced me to give up my life for my best friend. The Cat told me to exercise every day. Otherwise, I will be lazy and crazy. The Fox illustrated me to be subtle and keep my place organized and neat. The Snake demonstrated to me to hold my peace even if I am capable of attack, harm, or kill. The Monkey stimulated me to be vocal and communicate. The Tiger cultivated me to be active and fast. The Lion cultured me not to be lazy especially if I have strength and power that could be used. The Eagle was my sample for patience, beauty, courage, bravery, honor, pride, grace, and determination. The Rat skilled me to find my way out no matter what or how long it takes. The Chameleon revealed to me the ability to change my color for beauty and protection. The Fish display to live in peace even if I have to live a short life. The Delphin enhanced me to be the source of kindness, peace, harmony, and protection. The Shark enthused me to live as active and restful as I can be. The Octopus exhibited me to be silent and intelligent. The Elephant experienced me with the value of cooperation and family. To care for others and respect elders. The Pig indicated to me to act smart, clean, and shameless. The Panda appears to me as life is full of white and black times but my thick fur will enable me to survive. The Kangaroo enthused me to live with pride even if I am unable to walk backward. The Penguin influenced me to never underestimate a person. The Deer reveals the ability to sense the presence of hunters before they sense you. The Turtle brightened me to realize that I will get there no matter how long it takes me while having a shell of protection above me. The Rabbit reassured me to allow myself to be playful and silly. The Bat proved to me that I can fly even in darkness. The Alligator/crocodile alerted me that threat exists. The Ant moved me to be organized, active, and social with others. The Bee educated me to be the source of honey and cure for others. The Horse my best intelligent friend with who I bond. Trained me to recover fast from tough conditions. The Whale prompted me to take care of my young ones and show them life abilities. The Crab/Lobster enlightened me not to follow them when they make resolutions depending on previous undesirable events.
Isaac Nash (The Herok)
A good transitional call to action can do three powerful things for your brand: 1.​Stake a claim to your territory. If you want to be known as the leader in a certain territory, stake a claim to that territory before the competition beats you to it. Creating a PDF, a video series, or anything else that positions you as the expert is a great way to establish authority. 2.​Create reciprocity. I’ve never worried about giving away too much free information. In fact, the more generous a brand is, the more reciprocity they create. All relationships are give-and-take, and the more you give to your customers, the more likely they will be to give something back in the future. Give freely. 3.​Position yourself as the guide. When you help your customers solve a problem, even for free, you position yourself as the guide. The next time they encounter a problem in that area of their lives, they will look to you for help. Transitional calls to action come in all shapes and sizes. Here are a few ideas to create transitional calls to action of your own: •​Free information: Create a white paper or free PDF educating customers about your field of expertise. This will position you as a guide in your customer’s story and create reciprocity. Educational videos, podcasts, webinars, and even live events are great transitional calls to action that on-ramp customers toward a purchase. •​Testimonials: Creating a video or PDF including testimonials from happy clients creates a story map in the minds of potential customers. When they see others experience a successful ending to their story, they will want that same ending for themselves. •​Samples: If you can give away free samples of your product, do it. Offering a customer the ability to test-drive a car, taste your seasoning, sample your music, or read a few pages of your book are great ways to introduce potential customers to your products. •​Free trial: Offering a limited-time free trial works as a risk-removal policy that helps to on-ramp your customers. Once they try your product, they may not be able to live without it.
Donald Miller (Building a StoryBrand: Clarify Your Message So Customers Will Listen)
Fourteen Ways To Tame Pharma 1. No more direct-to-consumer advertising on TV, in magazines, or on the internet 2. No more drug company-sponsored junkets, dinners, promotional gifts, or continuing medical education for doctors or medical students 3. No more financial support for medical professional organizations 4. No more beautiful salespeople congregating in the doctors' waiting room 5. No more free samples 6. No more off-label marketing 7. No more co-opting of thought leaders 8. No more drug company funding for the Food and Drug Administration 9. Bigger fines and criminal penalties for malfeasance that are directed against the executives as well as the companies 10. Shortened patent protection for companies that break the law 11. No more financial aid for consumer advocacy groups 12. No more disease-awareness campaigns 13. No more unlimited and undisclosed contributions to politicians 14. A three-year quarantine before politicians, staffers, and bureaucrats involved in setting or monitoring drug company regulations can join a drug company as officer or employee
Allen Frances
The study of women in the American Revolution, based on the extant writings of contemporaries, is beset with dangers. First, because only a fraction of women in those times were literate, we are working with a biased sample. Less than half of the women who left wills could sign their names, and those who left wills came from the more prosperous and presumably more educated portion of the female population
Ray Raphael (A People's History of the American Revolution: How Common People Shaped the Fight for Independence)
Even within the West, Americans are more extreme outliers than Europeans, and within the United States, the educated upper middle class (like my Penn sample) is the most unusual of all.
Jonathan Haidt (The Righteous Mind: Why Good People are Divided by Politics and Religion)
Following is a sample list of some points you will want to include in your business plan. These can all be organized in a very professional manner in a notebook that includes tabs. • Executive summary. Include a one- or two-page summary of your plan. • Mission statement. Include one or two paragraphs that succinctly state your purpose. • Background. Present information about yourself and your experience. • Financial statement. List your assets, liabilities, and net worth. • Site location. Include a list of benefits, maps, and proximity to shopping and schools. • Demographics. Present information about the people living in the area (income, education, etc.). • Competitor analysis. Determine who your competitors are and present average rents and sales comparisons. • Marketing strategy. Define your target market (tenants, buyers, etc.). • Financial analysis. Include historical and pro forma operating statements. • Improvements. Define capital improvements to be made to the property. • Purchase agreement. Include your sales contract with the seller. • Exhibits. Include photographs of the property, tax returns, sample floor plans, and the like.
Steve Berges (The Complete Guide to Buying and Selling Apartment Buildings)
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Africa is a huge continent; it would take several lifetimes of thousands of researchers testing in hundreds of languages to collect a valid sample of anything, especially IQ. Most Africans do their schooling in a second language, not their mother tongue. How many people would accept to be tested for their IQ level not in their primary language?
T.K. Naliaka